JP2002074165A - Device and method for distributing advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide advertisement distribution device and method making it possible for a user to reduce time and information volume to be used for advertisement distribution by distributing advertisement by a text format and making it possible for an advertiser to distribute advertisement in accordance with the information volume of the advertisement itself. SOLUTION: The advertisement distribution device 10 is constituted of a communication means 2 for transmitting/receiving data to/from a contents server 90 via the Internet 100, a control means 4 for processing respective parts of the device 10, an advertisement data base 6 for previously registering the advertisement of the text format (hereinafter referred to as 'text advertisement') which is to be distributed to the server 90, and the like. The device 10 extracts a prescribed text advertisement from the data base 6 in accordance with an advertisement distribution request from the server 90 and distributes the extracted advertisement to the server 90 via the Internet 100.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to an advertisement distribution apparatus and method for distributing an advertisement to be added to content.

[0002]

2. Description of the Related Art Normally, when an advertisement is placed on content distributed from the Internet, an advertisement as an image is pasted on the content from a linked advertisement distribution device described on the content, and the advertisement is transmitted to a user. It has been displayed on a terminal so that it can be viewed.

[0003]

However, an advertisement using an image (image) always requires a certain amount of information irrespective of the amount of information of the advertisement itself, so that it takes time to deliver the advertisement to the user terminal. There is a problem that it becomes longer. Therefore, the burden of communication charges on the user is large. Advertisers have also complained that a fixed advertisement fee will always be collected even if the amount of information of the advertisement itself is small. In addition, since an advertisement linked to the content is acquired every time the content is accessed, there is a time lag between the time when the content is displayed on the user terminal and the time when the advertisement is displayed, which causes a problem in terms of the advertising effect. was there.

[0004] The present invention has been made in view of the above-mentioned problems. By distributing a text-format advertisement, the time and the amount of information required for the advertisement distribution are reduced for the user, and the advertisement itself is reduced for the advertiser. It is an object of the present invention to provide an advertisement distribution device and method capable of distributing an advertisement according to the amount of information.

[0005]

According to a first aspect of the present invention, there is provided a database for storing advertisement data for posting in an advertisement area provided in predetermined content, and the advertisement data is stored in an advertisement area of the content. An advertisement distribution device comprising: a distribution unit that distributes the advertisement data, wherein the advertisement data is in a text format, and the advertisement area is capable of posting an advertisement in the text format. Is written in an advertisement area of the content so that the content and the advertisement data can be integrated after the writing. The invention according to claim 2 is characterized in that the distribution unit distributes the updated advertisement data to an advertisement area of the content when the advertisement data of the advertisement distribution device is updated. According to a third aspect of the present invention, when the information amount of the advertising data to be distributed exceeds a limited information amount that can be posted in an advertising area of the content,
The information amount of the advertisement data is divided and distributed according to the limited information amount. The invention according to claim 4 is characterized in that, when the information amount of the advertisement data to be distributed is less than the limited information amount that can be posted in the advertisement area of the content, the distribution means may include an extra area in the advertisement area. Is distributed. The invention according to claim 5 is characterized by further comprising an advertisement fee calculating means for calculating an advertisement fee according to the information amount of the advertisement data to be distributed.

According to a sixth aspect of the present invention, there is provided a process for storing advertisement data for posting in an advertisement area provided in predetermined content, and a process for distributing the advertisement data to an advertisement area of the content. An advertisement distribution method, wherein the advertisement data is in a text format, and the advertisement region is capable of posting an advertisement in the text format. In the distribution process, the advertisement data is stored in an advertisement region of the content. The content is distributed so that the content can be integrated with the advertisement data after writing.

[0007]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing an advertisement distribution system using the advertisement distribution device according to the present embodiment.
The device 10 and the content server 90, the user terminal 70, and the Internet 10 for communicably connecting the device 10 and the content server 90.
0, a network 110 for connecting the user terminal 70 to the Internet 100 in a communicable manner. Here, the advertisement distribution device 10 and the content server 90 are connected to the Internet 100, and the user terminal 70 is connected to the Internet 100 via the network 110.

[0008] The advertisement distribution apparatus 10 is connected to the Internet 10
0, communication means 2 for transmitting and receiving data to and from the content server 90, control means (distribution means, advertisement fee calculation means) 4 for processing each part of the apparatus 10, and text format advertisements (hereinafter, referred to as delivery means) to be delivered to the content server. "Text ads"
Advertisement database 6 for registering in advance
And so on. The device 10 extracts a predetermined text advertisement from the advertisement database 6 in response to an advertisement distribution request from the content server 90, and
Is a device that distributes content to the content server 90 via
For example, a Web server (ad server) of an advertisement distribution company is configured.

A user terminal 70 (for example, a mobile phone) is a wireless terminal that communicates wirelessly, receives content from a content server 90 via a network 110, and displays the content so that it can be viewed. Here, the network 110
Is a wireless network constituted by a communication line of the user terminal 70 (wireless terminal). The content server 90 is a content server that distributes content in response to a request from the user terminal 70. The content server 90 integrates a text advertisement distributed from the apparatus 10 with the content and distributes the text advertisement to the user terminal 70. In the content distributed from the content server 90, an advertisement area in which the text advertisement can be placed (for example, a part of a display area of the content displayed on the user terminal 70) is defined in advance.

Next, the advertisement distribution apparatus 10 according to the present embodiment
2 will be described with reference to FIGS. 2 and 3. FIG. FIG. 2 and FIG. 3 are flowcharts illustrating the processing operation of the advertisement distribution. First, when content is distributed from the content server 90 in response to a request from the user terminal 70, the advertisement distribution device 10 is notified of the limited information amount (the number of writable characters) of the advertisement area of the content and posted in the advertisement area. When a distribution request for a text advertisement is made (step S21), the communication unit 2 receives the restriction information amount of the advertisement area and the advertisement distribution request and notifies the control unit 4 (step S22). The control unit 4 extracts a predetermined text advertisement from the advertisement database 6 based on the received advertisement distribution request (Step S23). Each text advertisement is stored in the advertisement database 6 in association with the character number information. Then, the information amount (character number information) of the extracted text advertisement is compared with the notified limited information amount of the advertisement area (step S24). Here, when the information amount of the text advertisement matches the limited information amount of the advertisement area (“Yes” in step S24), the control unit 4 converts the extracted text advertisement into the advertisement area of the corresponding content in the content server 90. To the communication means 2, and the communication means 2 delivers the text advertisement (step S25). In the content server 90, the distributed text advertisement and the content are integrated and distributed to the user terminal 70 (step S26). On the other hand, if “No” in step S24, the process shifts to the operation in FIG. 3 (step S31).

In the operation of FIG. 3, it is first determined whether or not the information amount of the text advertisement is larger than the limited information amount of the advertisement area (step S31). Here, when the information amount of the advertisement is larger than the limited information amount of the advertisement area (step S31).
Then, the control unit 4 divides the information amount of the advertisement by the limited information amount (step S32), and distributes it from the communication unit 2 to the advertisement area of the corresponding content sequentially (step S33). The content server 90 integrates the distributed text advertisement and the content and distributes them to the user terminal 70 (step S38). For example, when the number of characters that can be placed in the advertisement area is “10 characters” and the number of characters of the text advertisement is “20 characters”, the text advertisement is divided into 10 characters, and the first “10 characters” is transmitted from the communication unit 2. "
Is delivered to the advertisement area, and after a predetermined time elapses, for example, the remaining "10 characters" are delivered to the advertisement area, and all information (characters) of the text advertisement is delivered to the advertisement area. In the user terminal 70, the advertisement of the first 10 characters and the advertisement of the next 10 characters are sequentially browsed after a certain time. On the other hand, when the information amount of the text advertisement is less than the limited information amount of the advertisement area (“No” in step S31),
The control unit 4 calculates the surplus information amount of the advertisement area that is not satisfied with the advertisement (step S34). Next, the control means 4 determines whether or not there is another text advertisement that can be distributed with the surplus information amount by searching the number of characters of each text advertisement (step S35). "Yes" in S35), and extracts the corresponding text advertisement from the advertisement database 6 (step S35).
36). Then, the control unit 4 instructs the communication unit 2 to distribute the text advertisement extracted in the above steps S23 and S36 to the advertisement area of the corresponding content of the content server 90, and the communication unit 2 distributes the text advertisement (step S37). In the content server 90,
The distributed text advertisement and the content are integrated and distributed to the user terminal 70 (step S38). For example, the number of characters that can be placed in the advertisement area is “20 characters”, and the number of characters of the text advertisement distributed by the advertisement distribution device 10 is “10 characters”.
In the case of, the control means 4 extracts an advertisement having the number of characters of "10 characters" from the advertisement database 6 as another advertisement together with the above-mentioned advertisement, and distributes the extracted text advertisement to the user terminal 70 by the operations of the above steps S37 and S38. I do.
If “No” in the step S35, the operation of the step S36 is not performed, and the operation shifts to the operation of the step S37. The operation after “No” in step S24 described above, that is, the operation after FIG. 3 may be performed as needed.

[0012] As described above, according to the present embodiment, an advertisement is placed in the content in a text format.
The information amount of the entire content is obtained by adding the information amount of the content and the information amount of the advertisement itself to be posted, and changes by reflecting the information amount of the advertisement to be posted itself. Therefore, for the user, the communication time required for communication time can be reduced, for example, by reducing the time required for advertisement distribution and the amount of information. In addition, for the advertiser, by distributing the advertisement according to the information amount of the advertisement itself, for example, an appropriate advertisement fee is charged according to the information amount of the advertisement itself, and regardless of the information amount of the advertisement, Dissatisfaction caused by collection of a certain advertisement fee is eliminated. On the other hand, in the conventional technology, the area where an advertisement is placed in the content is secured as a fixed image area, so the information amount of the entire content is the sum of the information amount of the content and the information amount of the image area, and It does not change according to the amount of information itself, and is constant. That is, at least the information amount of the advertisement itself does not decrease.

Next, FIGS. 4 to 6 show screens of contents (text advertisements and contents integrated) displayed on the user terminal 70. FIG. In FIG. 4, first,
The content 400 before the text advertisement is added is provided with a content region 400a and an advertisement region 1000 in which the text advertisement can be placed (FIG. 4A). Here, the limit information amount is 10 characters. Then, the content of the 10-character advertisement "Japan Advertising Distribution Co., Ltd." is displayed in the advertisement area 1000 so that (the information amount of the text advertisement) = (the information amount of the advertisement area) (FIG. 4B). ).

FIG. 5 shows an example of a screen in the case of (text advertisement information amount)> (advertisement area restriction information amount). In FIG. An area 500a and an advertisement area 500b in which a text advertisement can be placed are provided, and the limited information amount of the advertisement area 1100 is 10 characters. The text advertisement to be posted on the content is composed of 20 characters, and is divided into a text advertisement 1100a of the first 10 characters and a text advertisement 1100b of the remaining 10 characters (FIG. 5 (1)). In the advertisement area 1100, first, the content of the first 10-character advertisement 1100a "Advertisement distribution partner" is displayed. For example, the content of the remaining 10-character advertisement 1100b "Japan advertisement distribution Co., Ltd." It is displayed (FIG. 5 (2)).

FIG. 6 shows an example of a screen when (text advertisement information amount) <(advertisement area restriction information amount). In FIG. 6, a content 600 before a text advertisement is added has a content An area 600a and an advertisement area 1200 in which a text advertisement can be placed are provided, and the limited information amount of the advertisement area 1200 is 20 characters. In addition, the text advertisement posted on the content includes a first text advertisement 1200a composed of 10 characters and a second text advertisement 1200b composed of 10 characters (FIG. 6).
(1)). Then, in the advertisement area 1200, the first advertisement 1200a “Japan Advertising Distribution Co., Ltd.” and the second advertisement 1
200b, two advertisements of "XX Information Industry Co., Ltd." are displayed at the same time (FIG. 6 (2)).

Further, the operation when the content of the text advertisement registered in the advertisement database 6 is updated will be described with reference to FIG. In this figure, first, when the content of the text advertisement registered in the advertisement database 6 is updated (step S71), the control unit 4 detects the update of the advertisement (step S72). The detected update information is notified to the content server 90 by the communication means 2 (step S73). When a new advertisement distribution request is issued from the content server 90 to the advertisement distribution device based on the notified update information of the advertisement (step S74), steps S22 to S26 in FIG. 2 are performed.
Is performed, and the updated text advertisement is delivered to the advertisement area (steps S75 to S77). The content server 90 integrates the updated text advertisement with the content and distributes the content to the user terminal 70 (step S78).

The advertisement distribution device 10 calculates an advertisement fee according to the information amount (number of characters) of the text advertisement, and sets “と し ×× △” for each character of the text advertisement, for example, and charges the advertiser. You may do so.

[0018]

As described above, according to the present invention,
Since the advertisement and the content are distributed to the user in an integrated manner by the advertisement writing unit, the content and the advertisement can be simultaneously distributed to the user terminal. further,
Since the user can browse the content and the advertisement at the same time without a time lag, the advertisement effect is great. Since the advertisement added to the content is in text format, the information amount of the advertisement itself is reflected in the information amount at the time of content distribution, so for the user, the time and information amount required for advertisement distribution can be reduced,
The advertiser can distribute the advertisement according to the information amount of the advertisement itself.

Further, when the advertisement of the advertisement distribution device is updated, the updated advertisement is written in the advertisement area of the corresponding content, so that a plurality of advertisements are switched and distributed to the same content as appropriate. be able to.

When the information amount of the advertisement written by the advertisement writing means exceeds the limited information amount that can be written in the advertisement area of the content, the information amount of the advertisement is divided according to the limited information amount and written into the advertisement area. By doing so, a text advertisement with a large amount of information (the number of characters) can be delivered.

Further, when the information amount of the advertisement written by the advertisement writing means is less than the limited information amount writable in the advertisement area of the content, another advertisement is written in a surplus area of the advertisement area. Thus, a plurality of text advertisements having a small amount of information (the number of characters) can be simultaneously delivered, and the advertisement area can be used effectively.

In the advertisement distribution apparatus, the advertisement fee calculating means calculates the advertisement fee according to the information amount of the advertisement, so that the advertiser is charged a fee corresponding to the information amount (the number of characters) of the text advertisement. can do.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of an advertisement distribution system using an advertisement distribution device according to the present embodiment.

FIG. 2 is a flowchart showing a processing operation of the advertisement distribution of FIG. 1;

FIG. 3 is a flowchart showing a processing operation of the advertisement distribution of FIG. 1;

FIG. 4 is a diagram showing an aspect of a screen of a content (text advertisement and content integrated) displayed on a user terminal 70;

FIG. 5 is a diagram showing an aspect of a screen of content (text advertisement and content integrated) displayed on the user terminal 70;

FIG. 6 is a diagram showing an aspect of a screen of content (text advertisement and content integrated) displayed on the user terminal 70;

7 is a flowchart showing a processing operation of advertisement distribution when the advertisement database 6 of FIG. 1 is updated.

[Explanation of symbols]

 4 control means (distribution means, advertisement fee calculation means) 6 advertisement database (database) 10 advertisement distribution device 70 user terminal 90 content server

Continued on the front page (72) Inventor Shunichi Uchida 1-4-5 Otemachi, Chiyoda-ku, Tokyo Inside Cyber Media Marketing Inc. (72) Inventor Masanori Yoshida 1-5, Otemachi, Chiyoda-ku, Tokyo No. 4 F-term (reference) in Cybermedia Marketing, Inc. 5B049 AA06 BB49 FF01 GG00

Claims (6)

[Claims] 1. An advertisement distribution apparatus comprising: a database for storing advertisement data for posting in an advertisement area provided in predetermined content; and a distribution unit for distributing the advertisement data to an advertisement area of the content. The advertisement data is in a text format, and the advertisement area is capable of posting an advertisement in the text format, and the distribution unit is capable of writing and writing the advertisement data in an advertisement area of the content. An advertisement distribution device, which distributes the content and the advertisement data later so that they can be integrated. 2. The method according to claim 1, wherein the distribution unit distributes the updated advertisement data to an advertisement area of the content when the advertisement data of the advertisement distribution device is updated. Advertising distribution device. 3. The distribution unit divides the information amount of the advertisement data according to the limited information amount when the information amount of the advertisement data to be distributed exceeds a limited information amount that can be posted in an advertisement area of the content. The advertisement distribution device according to claim 1, wherein the advertisement distribution device distributes the advertisement. 4. When the information amount of the advertisement data to be distributed is less than the limited information amount that can be placed in the advertisement region of the content, the distribution unit stores another advertisement data in a surplus region of the advertisement region. 2. The method according to claim 1, wherein the contents are distributed.
Or the advertisement distribution device according to claim 2. 5. The advertisement distribution apparatus according to claim 1, further comprising an advertisement fee calculation unit that calculates an advertisement fee according to an information amount of the advertisement data to be distributed. 6. An advertisement delivery method, comprising: a process of storing advertisement data for posting in an advertisement area provided in predetermined content; and a process of delivering the advertisement data to an advertisement area of the content. The advertisement data is in a text format, and the advertisement area is capable of posting an advertisement in the text format. In the distribution process, the advertisement data is writable and writable in an advertisement area of the content. An advertisement distribution method, wherein the content and the advertisement data are distributed later so that they can be integrated.