JP2000165335A - Cm data reproduction device and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a CM data reproduction device that can selectively reproduce CM data without deteriorating the effect of CM as a commercial advertisement. SOLUTION: The CM data reproduction device is provided with a tuner 1 that receives a radio wave from a communication satellite via an antenna 100 and converts it into a signal for the inside of the device, a data demultiplexer section 2 that demultiplexes multiplexed program data and CM data in digital broadcast data according to data ancillary information sent together with the digital broadcast data, a data synthesis section 3 that inserts the CM data to program data displayed on a display device 101, a decoder 4 that decodes high efficiency coding processing or the like applied to each of program data and CM data and outputs the result to the display device 101, a program data recording and reproducing section 5 that applies recording/ reproduction to the program data demultiplexed by the data demultiplexer section 2, a CM data recording and reproducing section 6 that applies recording/ reproduction to the CM data demultiplexed by the data demultiplexer section 2 and a control section 7 that controls the operation of individual sections in the reproduction device.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a CM data reproducing apparatus for reproducing CM data recorded as digital data, and a program for causing a computer to execute all or a part of the functions of each means of the CM data reproducing apparatus. And a recording medium for storing.

[0002]

2. Description of the Related Art Digital broadcasting is a method in which digital data of a plurality of highly-compressed programs are time-division multiplexed into digital broadcasting waves and broadcast via satellite broadcasting or the like. And various technical studies are being conducted in Japan for practical use.

[0003] A program that is such multiplexed digital broadcast data is generally charged for viewing, and it is a user who has contracted in advance, or
It is made available for viewing by a user who has paid for each program. On the other hand, by inserting a CM into a program, such as a conventional TV / radio commercial program, a program that is not charged or a program with a lower fee than a program without a CM is broadcast. It is also considered.

[0004] As a method of inserting a CM, a method of handling CM data as a part of program data and performing processing such as transfer, recording, and reproduction of the program data and the CM data integrally is common.

On the other hand, in the above-mentioned digital broadcasting, since much more programs are broadcast simultaneously than in the conventional analog television broadcasting, it becomes difficult to watch all the programs that the user wants to watch in real time. come. Therefore, it is expected that a viewing method of temporarily recording and accumulating the data in the storage device and appropriately reproducing and viewing the content is indispensable.

[0006]

However, in the above-described conventional method of inserting a commercial, the program data and the commercial
There is a problem due to the fact that the data is integrated.

[0007] That is, even if a program is inserted into a free or low-priced program and inserted into a commercial, the program is temporarily stored and then reproduced and viewed. As the effect as an advertisement will be reduced or lost,
Insertion of a free or low fee makes no sense. Then, the sponsor becomes reluctant to provide commercials, and the number of paid programs in which commercials are not inserted increases.

[0008] Further, from the user's point of view, many people expect that the number of programs for which a CM is inserted and which is free or low in price will increase. Further, for each program, there is a need to select and view a pay without a CM and a free or low charge with a CM inserted.

The present invention provides a CM data reproducing apparatus capable of selectively reproducing CM data without reducing the effect of the CM as an advertisement, in consideration of the above-mentioned problems of the conventional CM insertion method. The purpose is to provide.

It is another object of the present invention to provide a recording medium for storing a program for causing a computer to execute all or a part of the functions of each unit of the CM data reproducing apparatus.

[0011]

Means for Solving the Problems In order to solve the above-mentioned problems, a first present invention (corresponding to the first aspect of the present invention).
Automatically or automatically transfers all or a part of the CM data recorded as digital data to the predetermined location at the time of video output and / or audio output of the main data in accordance with information specifying the predetermined location of the main data. A CM data reproducing apparatus comprising a CM insertion / reproduction means for inserting and reproducing.

A second invention (corresponding to the invention of claim 16) stores a program for causing a computer to execute all or a part of the functions of each means of the CM data reproducing apparatus of the invention. It is a recording medium characterized by the above-mentioned.

[0013]

Embodiments of the present invention will be described below with reference to the drawings.

(First Embodiment) First, the first embodiment of the present invention will be described.
An embodiment will be described with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of a CM data reproducing apparatus according to the first embodiment of the present invention.
The CM data reproducing apparatus according to the present embodiment is an apparatus that uses digital broadcast program data as main data of the present invention.

As shown in FIG. 1, a CM data reproducing apparatus according to the present embodiment transmits radio waves from a broadcasting station to an antenna 1.
00 and a tuner 1 for converting into a signal for internal use of the apparatus, and multiplexed program data and CM in the digital broadcast data according to the data attached information transmitted accompanying the digital broadcast data. A data separating unit 2 for separating data, and a data synthesizing unit 3 for inserting CM data into program data to be broadcast on the display 101
And a decoder 4 for decoding the high-efficiency encoding process or the like applied to each program data and each CM data and outputting the decoded data to the display 101, and a program data recording for recording and reproducing the program data separated by the data separation unit 2. A reproducing unit 5 for recording and reproducing the CM data separated by the data separating unit 2;
An M data recording / reproducing unit 6 and a control unit 7 for controlling the operation of each unit in the apparatus are provided.

In the CM data reproducing apparatus according to the present embodiment, a part of the function of the data synthesizing unit 3 and a part of the function of the CM data recording / reproducing unit 6 correspond to the function of the CM inserting / reproducing means of the present invention. A part of the function of the CM data recording / reproducing unit 6 corresponds to the function of the CM recording means of the present invention. The CM data recording / reproducing unit 6
Function corresponds to the function of the main data recording / reproducing means of the present invention.

The operation of the CM data reproducing apparatus according to the present embodiment configured as described above will be described.

First, receiving digital broadcast data,
The operation when recording program data and CM data will be described.

The tuner 1 is connected via an antenna 100 to
Digital broadcast waves from a broadcasting station are received, the digital broadcast waves are amplified, frequency-converted, the signal waveform is shaped and demodulated, signal errors are corrected, and the digital broadcast data is used as digital broadcast data in the equipment. , To the data separation unit 2. The data separation unit 2 multiplexes the multiplexed program data and C in the digital broadcast data output from the tuner 1.
M data, and separates them into program data recording / reproducing units 5
Records the separated program data, and the CM data recording / reproducing unit 6 records the separated CM data.

In order to view program data in the digital broadcast data output from the tuner 1 in parallel with the above recording operation, the user can determine which program of the multiplexed program data is to be watched by operating means. (Not shown), and based on the selection, the control unit 7 causes the data separation unit 2 to select the data of the program and outputs the data to the data synthesis unit 3. At the same time, the control section 7 causes the data separation section 2 to select CM data corresponding to the selected program from the digital broadcast data, and causes the data synthesis section 3 to output the data. The CM data corresponding to the selected program may be reproduced by selecting the CM data previously recorded by the CM data recording / reproducing unit 6. The data synthesizing unit 3 inserts the selected CM data into a predetermined part of the selected program data and outputs the same to the decoder 4. The decoder 4 decodes the data and displays the data on the display 10.
1. Output to the speaker 102 and the like.

Next, the operation for reproducing and viewing the recorded program data and the recorded CM data will be described.

When the user selects the program to be viewed from the recorded program data by operating means (not shown) and instructs the reproduction, the control unit 7 executes the program data in accordance with the instruction. The recording / reproducing unit 5 selects and reproduces the program data, and the CM data recording / reproducing unit 6 selects and reproduces CM data corresponding to the program. These data are output to the data synthesis unit 3. The data synthesizing unit 3 inserts the selected CM data into a predetermined part of the selected program data and outputs the same to the decoder 4. The decoder 4 decodes this data and outputs it to the display 101, the speaker 102 and the like.

As a method of selecting CM data corresponding to a program, a specific location of the program data (for example, PS
I (Program Specific Information)
ation (program specification information) in a packet) (corresponding to the main data additional information of the present invention; not only identification of the program itself, but also classification of the program type and the like). An identifier (corresponding to the CM additional information of the present invention; not limited to specifying the CM data itself but also capable of classifying the type of the CM data, etc.) is written in a specific place of the CM data (for example, in a PSI packet), The data synthesizing unit 3 or the CM data recording / reproducing unit 6 specifies the CM data to be selected with reference to both identifiers. In this case, if there is no CM data in which an identifier corresponding to the program identifier is written, the insertion of the CM data is not performed. If there is a large number of CM data corresponding to the same program, it may be specified by performing conditions such as inserting the same CM data as little as possible in a single program or inserting a new CM data.

When the already reproduced program is to be reproduced and viewed again, the CM data has already been inserted in the first reproduction, so that the CM data may not be inserted. Even for the first reproduction, the CM data insertion may not be performed for the first reproduction performed after a long period has elapsed from the time of the on-air reproduction. In the case of the second or later reproduction, the C
CM data different from the M data (for example, the latest version of CM data) may be inserted.

Further, a device-side storage means (not shown) for preliminarily storing information for specifying an area where the device is installed, information regarding the home where the device is installed, etc. (corresponding to the user information of the present invention). And a CM in which an identifier corresponding to the information (corresponding to the area specifying information of the present invention) is written.
Data may be selected. Since satellite broadcasting can only transmit data of the same content in all regions, it is effective to be able to play CMs adapted to regions in this manner. In addition,
In this case, it is not necessary to use together with the above-mentioned selection by the program identifier (it may be used together).

As a method of specifying the insertion position of the CM data, an identifier is written in a packet immediately before and / or immediately after a predetermined position in the program data where the CM data is to be inserted. To specify.

As described above, the CM data reproducing apparatus according to the present embodiment can insert CM data according to program contents, user information, and the like. Therefore, it can be seen that the CM data reproducing device in the present embodiment can selectively reproduce CM data without reducing the effect of the CM as an advertisement.

Although the present embodiment has been described on the assumption that the program data and the CM data are transmitted together, the present invention is not limited to this, and they may be transmitted separately.

When reproducing the stored program data in the CM data reproducing apparatus according to the present embodiment,
By adding a function that prevents fast-forwarding and skipping, a CM data reproducing apparatus that guarantees that a CM is always reproduced can be realized.

(Second Embodiment) Next, a second embodiment of the present invention will be described.
An embodiment will be described with reference to the drawings. The present embodiment is different from the above-described first embodiment in that the present embodiment is provided with a point accumulating means and an accumulative calculation result output means of the present invention. Therefore, in the present embodiment, components that are not particularly described are assumed to be the same as those in the first embodiment, and the components having the same names as those in the first embodiment will be the same as those in the first embodiment unless otherwise described. It has the same function as the embodiment. Unless otherwise stated, each modification described in the first embodiment is applied to the present embodiment by performing the same modification.

FIG. 2 is a block diagram showing a configuration of a CM data reproducing apparatus according to the second embodiment of the present invention.

As shown in FIG. 2, the CM data reproducing apparatus according to the present embodiment transmits radio waves from
00 and a tuner 11 for converting into a signal for internal use of the apparatus, and multiplexed program data and CM in the digital broadcast data according to the data attached information transmitted accompanying the digital broadcast data. A data separating unit 12 for separating data, a data synthesizing unit 13 for inserting CM data into program data to be broadcast on the display 101, and decoding of each program data and a high-efficiency encoding process performed on each CM data; A decoder 14 for outputting to the display 101 and a program data recording / reproducing unit 1 for recording / reproducing the program data separated by the data separating unit 12
5, a CM data recording / reproducing unit 16 for recording / reproducing the CM data separated by the data separating unit 12, a control unit 17 for controlling the operation of each unit in the apparatus, and reproduction of fast-forward, skip, etc. by user operation. An operation unit 18 for instructing the control unit 17 to perform an operation, and changing, adding and / or deleting a time and / or a position on the screen where the CM data is inserted; and a program data point previously assigned to each program data. (Corresponding to the main data point of the present invention) and CM points previously assigned to each CM data are respectively cumulatively calculated according to the reproduction state, and the results are managed by the program points / CM points of the receiver. To the provider, and data between the point management unit 19 and the provider via a network (for example, a telephone line). And a network I / F20 to perform the delivery.

In the CM data reproducing apparatus according to the present embodiment, a part of the function of the operation unit 18 corresponds to the function of the insertion position changing unit of the present invention, and the function of the point management unit 19 is This corresponds to the functions of the point accumulation means and the accumulation calculation result output means of the present invention.

The operation of the CM data reproducing apparatus according to the present embodiment configured as described above will be described.

The operation for receiving digital broadcast data and recording program data and CM data is described below.
The description is omitted because it is the same as that of the first embodiment.

The operation of reproducing and viewing recorded program data and recorded CM data will be described.

The user selects which program to view from among the recorded program data by operating means (not shown; the operating section 18 may have the function), and the reproduction is performed. When instructed, the control unit 17 selects and reproduces the program data by the program data recording and reproducing unit 15 according to the instruction, and selects and reproduces the CM data corresponding to the program by the CM data recording and reproducing unit 16. Let it. These data are output to the data synthesis unit 13. The data synthesizing unit 13 inserts the selected CM data into a predetermined part of the selected program data, and
Output to 4. The decoder 14 decodes this data and outputs it to the display 101, the speaker 102 and the like. At this time, the point management section 19
3 output to the decoder 14 via the control unit 17,
The program data points corresponding to the program data and the CM points corresponding to the CM data are obtained, and these are cumulatively calculated.

When the user inserts and reproduces the CM data, the user can use the operation unit 18 to instruct the apparatus on a reproduction operation such as fast-forward or skip. When these instructions are given, the control unit 17 sends the data synthesizing unit 13 or the CM data recording / reproducing unit 1 according to the instructions.
6 is controlled so that the output to the display 101, the speaker, and the like is in accordance with the instruction. As described above, when CM data is inserted in a playback state other than the normal playback or when CM data is not inserted,
The point management unit 19 does not perform the cumulative calculation of the CM points (the control unit 7 stores the CM points in the point management unit 19).
May not be output).

The point management unit 19 transmits the cumulative calculation results of the program data points and the CM points to the provider via the network I / F 20 and the network at regular or irregular intervals. The provider sets the charge amount based on the result of the cumulative calculation, and collects the charge from the user by a method such as withdrawal from the user's bank account. Also,
The provider can also charge an advertisement fee to the CM supplier according to the result of totaling the CM points for each CM data. As a method of setting the billing amount, for example,
For each program, there is a method in which, when the total of the CM points exceeds the total of the program data points, the program is free of charge, and when the total is below, the charging amount is set according to the point difference.

It is to be noted that the program data point may be reduced or set to 0 according to the number of days elapsed from the date on which the program data is turned on in order to make a difference with respect to the freshness of the program and / or the CM. Further, the program points may be set by dividing the program into fixed sections and setting the program points in each fixed section. Further, a display unit that can appropriately display the relationship between the program data points and the CM points (for example, the difference between the program data points and the CM points) may be provided.

On the other hand, the user operates the operation unit 18 to
Instructions can be given to the device to change, add and / or delete the time and / or location on the screen where the data will be inserted. When these instructions are issued, the control unit 17 controls the operation of the data synthesizing unit 13 according to the instructions, and makes the output to the display 101, the speaker, and the like according to the instructions. For example, while broadcasting program data, a small screen on a part of the display, or a telop or audio only, etc.
Can flow. Further, when a live broadcast of a sport is handled as program data, CM data can be inserted when the game is interrupted by the user's selection. Due to such a difference in the CM data insertion mode, the CM
If the points are set, charging can be performed according to the difference in the CM data insertion mode.

As described above, the CM data reproducing apparatus according to the present embodiment is capable of inserting CM data in accordance with program contents, user information, and the like, and also enables the user to select a CM insertion mode. And the provider can charge accordingly. Therefore, the CM data reproducing device according to the present embodiment can selectively reproduce CM data without lowering the effect of the CM as an advertisement than the CM data reproducing device according to the first embodiment. You can see that there is.

(Third Embodiment) Next, a third embodiment of the present invention will be described.
An embodiment will be described with reference to the drawings. This embodiment is different from the first embodiment in that the user information of the present invention includes the ID card information of the present invention. Therefore, in the present embodiment,
Unless otherwise described, the same components as those of the first embodiment are assumed to have the same functions as those of the first embodiment unless otherwise specified. Shall have. Unless otherwise stated, each modification described in the first embodiment is applied to the present embodiment by performing the same modification.

FIG. 3 is a block diagram showing a configuration of a CM data reproducing apparatus according to the third embodiment of the present invention.

As shown in FIG. 3, the CM data reproducing apparatus according to the present embodiment
And a multiplexed program data and CM included in the digital broadcast data according to the data attached information transmitted along with the digital broadcast data. A data separating unit 32 for separating data, a data synthesizing unit 33 for inserting CM data into program data to be broadcast on the display 101, and decoding of each program data and a high-efficiency encoding process performed on each CM data; A decoder 34 for outputting to the display 101 and a program data recording / reproducing unit 3 for recording / reproducing the program data separated by the data separating unit 32
5, a CM data recording / reproducing unit 36 for recording / reproducing the CM data separated by the data separating unit 32, a control unit 37 for controlling the operation of each unit in the apparatus, and ID card information stored in the ID card. An ID card reading unit 38 for reading is provided.

The operation of the CM data reproducing apparatus according to the present embodiment configured as described above will be described.

Regarding the operation when digital broadcast data is received and program data and CM data are recorded,
The description is omitted because it is the same as that of the first embodiment.

The operation of reproducing and viewing recorded program data and recorded CM data will be described.

The user first inserts his / her own ID card into the I
After setting in the D card reading section 38, the user selects which program to view from among the recorded program data by the operation means, and instructs reproduction. Control unit 37
According to this instruction, the program data recording / reproducing unit 35
To select and play the program data,
The card reading unit 38 reads the ID card information,
The data recording / reproducing unit 36 selects and reproduces CM data having an identifier (CM additional information) corresponding to the ID card information. These data are output to the data synthesis unit 33. The data synthesizing unit 33 inserts the selected CM data into a predetermined portion of the selected program data and outputs the data to the decoder 34. The decoder 34 decodes this data and outputs it to the display 101, the speaker 102 and the like. As for the selection of the CM data, the method of selecting the CM data corresponding to the program and the method of selecting the CM data corresponding to the ID card information described in the first embodiment may be used in combination.

As described above, the user inserts C
By allowing you to select M data,
CM data suitable for the user can be selected and inserted from CM data translated into various types such as gender and hobby. Therefore, C in the present embodiment
It can be seen that the M data reproducing device can selectively reproduce the CM data without lowering the effect of the CM as an advertisement than the CM data reproducing device in the first embodiment.

In the present embodiment, the CM is set in accordance with the ID card information stored in the ID card.
Although it has been described that data is selected, the present invention is not limited to this. For example, user information of a user who is supposed to use the device is stored in a storage unit in advance, and is installed on a remote controller for operating the device. Identify the user based on the output of the fingerprint detector (corresponding to the fingerprint identification information of the present invention), the output of the voice recognizer installed on the remote controller or the apparatus body (corresponding to the voice identification information of the present invention), and the like. The user information of the user is called out from the storage means, and according to the result of comparing the called user information and the CM additional information, C
M data may be selected. Also, by using the ID card information, the output of the fingerprint detector, and the output of the voice recognizer together,
CM data may be selected.

Further, the CM data reproducing apparatus and the modification thereof according to the present embodiment are the same as the CM data reproducing apparatus or the modification thereof according to the first embodiment except that the user information of the present invention has the ID card information of the present invention, Although the description has been made assuming that a function related to including fingerprint identification information and / or voice identification information has been added, these functions have been added to the CM data reproducing apparatus according to the second embodiment or its modification. It may be something.

(Fourth Embodiment) Next, a fourth embodiment of the present invention will be described.
An embodiment will be described with reference to the drawings. The present embodiment is different from the above-described second embodiment in that cooperation with package media reproduction is performed. Therefore, in the present embodiment, components that are not particularly described are the same as those in the second embodiment, and components having the same names as those in the second embodiment are the same as those in the second embodiment unless otherwise specified. It has the same function as the embodiment. Unless otherwise stated, each modification described in the second embodiment is applied to the present embodiment by performing the same modification.

FIG. 4 is a block diagram showing a configuration of a CM data reproducing apparatus according to the fourth embodiment of the present invention.

As shown in FIG. 4, the CM data reproducing apparatus according to the present embodiment
And a multiplexed program data and CM in the digital broadcast data according to the data attached information transmitted along with the digital broadcast data. A data separating unit 52 for separating data, and program data or package media (DVD) to be broadcast on the display 101.
Etc.) into which data (hereinafter referred to as “media data”) is inserted.
And each program data or each media data and each C
A decoder 54 for decoding a high-efficiency encoding process or the like applied to the M data and outputting the decoded data to the display 101; a program data recording / reproducing unit 55 for recording / reproducing the program data separated by the data separating unit 52; A CM data recording / reproducing unit 56 for recording / reproducing the CM data separated by the unit 52; a control unit 57 for controlling the operation of each unit in the apparatus;
An operation unit 58 for changing, adding, and / or deleting the time and / or the position on the screen where the M data is inserted;
A program data point (corresponding to the main data point of the present invention) previously assigned to each program data and a CM point previously assigned to each CM data are cumulatively calculated according to the reproduction state, and the result is provided by the provider. A point management unit 59 for outputting data to the network, a network I / F 60 for transferring data between the point management unit 59 and the provider via a network (for example, a telephone line), and a package media playback unit 61 for playing back media data. Have.

The operation of the CM data reproducing apparatus according to the present embodiment configured as described above will be described.

The operation when digital broadcast data is received and program data and CM data are recorded, and the operation when the recorded program data and recorded CM data are reproduced and viewed are as follows. The description is omitted because it is the same as the second embodiment.

The operation of inserting and viewing recorded CM data when reproducing media data will be described.

At the time of reproducing the media data, the user selects whether or not to insert the CM data by operating means (not shown; the operating section 58 may have the function). When the insertion of the CM data is selected, the control unit 57 causes the package media playback unit 58 to play back the media data, and causes the CM data recording / playback unit 56 to select the CM data corresponding to the media data. Play it. These data are output to the data synthesis unit 53. The data synthesizing unit 53 inserts the selected CM data into a predetermined portion of the media data and outputs the CM data to the decoder 54. The decoder 54 decodes the data and displays the data on the display 101 and the speaker 10.
Output to 2 etc. At this time, the point management unit 59 obtains CM points corresponding to the CM data output to the decoder 54 from the data synthesis unit 53 via the control unit 57, and performs cumulative calculation.

The point management section 59 periodically or irregularly stores the cumulative calculation result of the CM points on the network I.
/ F20 and transmitted to the provider via the network. The provider sets a discount amount based on the cumulative calculation result of the CM data inserted in the media data, and subtracts the discount amount from the total charge for each user related to the broadcasting service, thereby providing a payback for viewing the CM. Do. In addition, the provider can charge an advertisement fee to a CM supplier according to the result of counting CM points for each CM data inserted in the media data. Note that the provider does not perform any charging operation as described above with respect to the cumulative calculation result of the CM data inserted in the media data, and transfers the result together with the information specifying the user to the package media distributor. Then, the distribution source of the package media may perform the above-described charging operation for charging for the distribution of the package media.

The method of selecting the CM data corresponding to the media data and the method of specifying the insertion position of the CM data are described in the first embodiment. C
In the method of specifying the insertion position of the M data, a method in which program data is replaced with media data can be applied.

As described above, the CM data reproducing apparatus according to the present embodiment cooperates with the reproduction of package media, thereby providing a more effective CM advertisement as the CM data reproducing apparatus according to the first embodiment. It can be seen that the CM data can be selectively reproduced without lowering the CM data.

The CM data reproducing apparatus and the modification thereof according to the present embodiment use the point accumulating means and the accumulative calculation result output means of the present invention to charge for inserting CM data at the time of reproducing package media. As described above, the CM data reproducing apparatus according to the second embodiment or a modification thereof is provided with a function relating to cooperation with package media reproduction, but the present invention is not limited to this. In the case where a contract has been signed between the distributor of the package media and the user to always insert a CM at the time of reproducing the media data, the CM data reproducing apparatus according to the first embodiment or a modification thereof A function related to cooperation with package media playback may be added. Further, these functions may be added to the CM data reproducing apparatus according to the third embodiment or its modification.

Further, in the present embodiment, the description has been made assuming that cooperation with package media reproduction is performed. However, the present invention is not limited to this. For example, by selecting CM data recorded in CM data recording By displaying in the form of a telop, a small screen, or the like on the screen of the telephone, the telephone charge may be reduced or the charge may be made free. Also, by selecting the CM data recorded in the CM data recording means and inserting the CM data when using the on-demand service (before use, waiting time during use, etc.), the service charge can be reduced or free of charge. May be used. The present invention is not limited to coordination with digital broadcast program data, but can be used independently when reproducing package media, when talking on a TV phone, or when using an on-demand service, when outputting video and / or audio of the main data of the present invention. It may correspond to the occasion.

In the first to fourth embodiments, the CM data reproducing apparatus of the present invention can receive digital broadcasts and record and reproduce program data and CM data in the digital broadcast data. However, the present invention is not limited to this. For example, CM data recorded on a recording medium may be reproduced and inserted into a predetermined portion of main data. In short, all or a part of the CM data recorded as digital data is automatically transferred to the predetermined location at the time of outputting the video and / or audio of the main data in accordance with the information for specifying the predetermined location of the main data. It only needs to be a CM data reproducing device provided with a CM inserting / reproducing means for inserting and reproducing.

[0067]

As is apparent from the above description, the present invention according to claims 1 to 15 can selectively reproduce CM data without lowering the effect of the CM as an advertisement.
An M data reproducing device can be provided.

Further, the present invention of claim 16 is the present invention
It is possible to provide a recording medium that stores a program that causes a computer to execute all or a part of the functions of each unit of the M data reproducing apparatus.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of a CM data reproducing device according to a first embodiment of the present invention.

FIG. 2 is a block diagram illustrating a configuration of a CM data reproducing device according to a second embodiment of the present invention.

FIG. 3 is a block diagram illustrating a configuration of a CM data reproducing device according to a third embodiment of the present invention.

FIG. 4 is a block diagram illustrating a configuration of a CM data reproducing device according to a fourth embodiment of the present invention.

[Explanation of symbols]

 1, 11, 31, 51 Tuner 2, 12, 32, 52 Data separation unit 3, 13, 33, 53 Data synthesis unit 4, 14, 34, 54 Decoder 5, 15, 35, 55 Program data recording / reproducing unit 6, 16, 36, 56 CM data recording / reproducing unit 7, 17, 37, 57 control unit 18, 58 operating unit 19, 59 point managing unit 20, 60 network I / F 38 ID card reading unit 61 package media reproducing unit 100 antenna 101 Display 102 Speaker

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5C053 FA14 FA20 FA27 GA11 GB06 GB11 GB21 HA27 HA33 JA03 JA07 JA21 KA21 KA24 LA06 LA14 5C063 AA20 AB03 AB07 AC01 AC05 CA23 DA07 DA13 5K028 EE03 EE05 SS24

Claims (16)

[Claims] 1. A CM recorded as digital data
CM insertion / reproduction means for automatically inserting and reproducing all or part of the data at the predetermined location according to the information specifying the predetermined location of the main data at the time of video output and / or audio output of the main data A CM data reproducing apparatus comprising: 2. The CM data, which has been transmitted together with the main data or another main data, includes CM recording means for recording the CM data separately from the main data. Item 2. A CM data reproducing apparatus according to Item 1. 3. The method according to claim 1, wherein the CM data is a CM assigned in advance.
3. The apparatus according to claim 1, further comprising additional information, wherein the CM insertion / reproduction means selects the CM data to be inserted and reproduced at the predetermined location according to the CM additional information. CM data playback device. 4. The CM data reproducing apparatus according to claim 3, wherein the CM additional information includes area specifying information indicating the selected CM data according to an area where the apparatus main body is installed. . 5. The CM insertion / reproduction means includes: user information, which is information on a user and / or an apparatus;
5. The CM data reproducing apparatus according to claim 3, wherein the CM data is selected according to a result of comparison with the additional information. 6. The user information includes an I that specifies a user.
6. The CM data reproduction according to claim 5, comprising ID card information stored in a D card, fingerprint identification information based on a user's fingerprint detection, and / or voice identification information based on a user's voice recognition. apparatus. 7. The main data has pre-assigned main data additional information, and the CM insertion / reproduction means determines the main data additional information in accordance with a result of comparing the main data additional information with the CM additional information. 7. The CM data reproducing device according to claim 3, wherein the CM data is selected. 8. The video output and / or the audio output of the main data are at the time of reproducing the recorded main data, and the CM insertion / reproduction means is configured to reproduce the main data in accordance with the number of reproductions or the reproduction time of the main data. 8. The CM data reproducing apparatus according to claim 1, wherein the latest one of the CM data is preferentially selected. 9. The position of the predetermined place where the CM data is inserted is changed by operation, the setting is added and / or deleted, and / or the position on the screen where the CM data is inserted is operated. 9. The CM data reproducing apparatus according to claim 1, further comprising an insertion position changing unit for changing the insertion position. 10. The CM data reproducing apparatus according to claim 1, wherein the main data is digital broadcast program data. 11. The CM data reproducing apparatus according to claim 10, further comprising main data recording / reproducing means for recording / reproducing the main data. 12. The video data output and / or the audio output of the main data are performed when a package medium is reproduced, and
The CM data reproducing apparatus according to any one of claims 1 to 9, wherein the apparatus is used during a V-phone call and / or when using an on-demand service. 13. A main data point provided in advance for each main data, and a C data provided in advance for each CM data.
13. The CM data reproducing apparatus according to claim 1, further comprising a point accumulating means for accumulating and calculating each of the M points according to a reproduction state. 14. The CM data reproducing apparatus according to claim 13, wherein the point accumulating means does not calculate the CM points cumulatively when the CM data is acceleratedly reproduced or skipped. 15. The CM data reproducing apparatus according to claim 13, further comprising a cumulative calculation result output unit that outputs the cumulative calculation result of the point accumulating unit to the outside. 16. The method according to claim 1, wherein
A recording medium storing a program for causing a computer to execute all or a part of the function of each means.