CN103297819A - Advertising information processing system - Google Patents
Advertising information processing system Download PDFInfo
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- CN103297819A CN103297819A CN2013102076439A CN201310207643A CN103297819A CN 103297819 A CN103297819 A CN 103297819A CN 2013102076439 A CN2013102076439 A CN 2013102076439A CN 201310207643 A CN201310207643 A CN 201310207643A CN 103297819 A CN103297819 A CN 103297819A
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Abstract
The invention provides an advertising information processing system and belongs to the field of information processing. The advertising information processing system comprises an original advertising information acquisition unit, an advertising information processing unit, and an instruction transmitting unit, wherein the original advertising information acquisition unit is used for acquiring original advertising information on an advertising server according to an advertising playing command transmitted by a player, the advertising information processing unit is used for processing the original advertising information acquired by the original advertising information acquisition unit into standard advertising information, and the instruction transmitting unit is used for transmitting an advertising playing instruction to the player according to the standard advertising information obtained by the advertising information processing unit. Compared with the prior art, the advertising information processing system has the advantages that neither processing the original advertising information by the advertising server nor processing the original advertising information by the player is needed, processing the original advertising information into the standard advertising information is only needed before the player is instructed to load and play the advertising content, and accordingly the efficiency in processing the advertising information is improved.
Description
Technical field
The invention belongs to field of information processing, relate in particular to a kind of advertising message treatment system.
Background technology
The webpage player all can carry out intercutting of advertisement before program is play, these advertisements are play required file resource and are generally derived from the video file that partner provides, when program is play beginning, intercut the advertisement video file that partner provides, can realize the broadcast of advertisement.In general, the data format of the video file that partner provides is uncertain, when playing these advertisements, need analyze these files, obtains necessary broadcast information, and then plays.
The mode that above-mentioned advertisement is play needs the broadcast information in the promotional literature that the advertisement provider will need to play to offer advertisement broadcast side, and advertisement broadcast side carries out data analysis and processing to promotional literature, promotional literature is inserted in the video playback program again.For successfully playing advertisement, at first need the advertisement provider that required advertisement broadcast information and corresponding promotional literature is provided, advertisement broadcast side converts promotional literature to be fit to broadcast promotional literature according to these advertisement broadcast information again and then plays, Fang Jun is play in advertisement provider and advertisement need carry out the data processing to promotional literature, therefore cause the repetition of both sides' action, cause the processing of advertising message to have inefficient problem.
Summary of the invention
The present invention is directed to the low problem of advertising message treatment effeciency in the above-mentioned advertisement playing process, a kind of advertising message treatment system is provided, use the treatment effeciency that this method can improve advertising message.
A kind of advertising message treatment system provided by the invention comprises:
The primary advertising information acquisition unit is used for the advertisement play command according to the player transmission, obtains the primary advertising information on the Advertisement Server;
The advertising message processing unit, the primary advertising information processing that is used for described primary advertising information acquisition unit is obtained is the standard advertising message;
The indication transmitting element, the standard advertising message that is used for obtaining according to described advertising message processing unit sends the indication of playing ad content to described player.
In the embodiment of the present application technical scheme, be used for the advertising message treatment system and comprise primary advertising information acquisition unit, advertising message processing unit and indication transmitting element, particularly, the primary advertising information processing that the advertising message processing unit can obtain the primary advertising information acquisition unit is the standard advertising message, and sends the indication of playing ad content by the indication transmitting element to player according to the standard advertising message.As seen, the present invention is when handling advertising message, namely do not need the advertisement provider that primary advertising information is handled, do not need advertisement broadcast side that this primary advertising information is handled yet, only needing the advertising message treatment system is the standard advertising message with the primary advertising information processing, indicate player to load then and play ad content to get final product, thereby reached the purpose that improves the advertising message treatment effeciency.
Description of drawings
The structural representation of the Advertising Management System that Fig. 1 provides for the embodiment of the invention one;
The structural representation of the advertising message treatment system that Fig. 2 provides for the embodiment of the invention one;
The structural representation of the preferred implementation of the advertising message treatment system that Fig. 3 provides for the embodiment of the invention one.
Embodiment
At length set forth to the main realization principle of the embodiment of the present application technical scheme, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
Technical scheme provided by the invention, can be applied in the structural representation of Advertising Management System shown in Figure 1, as shown in Figure 1, this advertisement information management system comprises player 101, advertising message treatment system 102 and Advertisement Server 103, wherein, player 101 generally can be installed in terminal, for example player 101 is installed in the personal computer PC, this player 101 can comprise video player and advertisement player, also can only be video player or advertisement player; Advertising message treatment system 102 can be carried out corresponding information processing according to order or the request of player, for example, obtains and handle advertising message according to the advertisement play command that sends according to player; Advertisement Server is mainly used in providing various advertising messages to the advertising message treatment system, and its advertising message that provides can adopt the data designated form to be stored in this locality in advance, calls for the advertising message treatment system.
In the practical application, the data format that the data format of advertising message can adopt ad content to provide system to support, the data format that also can adopt the ad content Play System to support.For example, the data format that the data format of advertising message is supported for the system that player is provided, perhaps, the data format that the Advertisement Server that has for the businessman that ad content is provided is supported.
Embodiment one
This embodiment one provides a kind of advertising message treatment system, and this system can be applied in the treatment system of various advertisements, by use the technical program in the treatment system of advertisement, can reach the problem that improves the advertising message treatment effeciency.
Particularly, Fig. 2 shows the structural representation of a kind of advertising message treatment system provided by the invention, as shown in Figure 2, this advertising message treatment system mainly comprises primary advertising information acquisition unit 201, advertising message processing unit 202 and indication transmitting element 203, wherein:
Primary advertising information acquisition unit 201 is used for the advertisement play command according to the player transmission, obtains the primary advertising information on the Advertisement Server.Particularly, the primary advertising information acquisition unit 201
Advertising message processing unit 202, the primary advertising information processing that is used for primary advertising information acquisition unit 201 is obtained is the standard advertising message;
In the preferred implementation provided by the invention, the primary advertising information acquisition unit 201 that system shown in Figure 2 comprises, be used for specifically comprising that the ad-request information of Advertisement Server sign is sent to the corresponding Advertisement Server of described sign, and receive the primary advertising information of described Advertisement Server transmission.In the practical application, can adopt corresponding primary advertising information obtain manner according to the applied environment of reality, this programme preferably adopts the mode that sends solicited message.
In the preferred implementation provided by the invention, the primary advertising information acquisition unit 201 that system shown in Figure 2 comprises, the concrete primary advertising information that is used for obtaining the address data memory, data type and the data playback duration that comprise the given ad content.Primary advertising information, the relevant information that may comprise an ad content, the relevant information that also may comprise a plurality of ad contents, particularly, the relevant information of corresponding every ad content generally comprises address data memory, data type and the data playback duration of given ad content.Wherein, address data memory can adopt the mode of setting to characterize, and for example, adopts the URL address; Data type is the data memory format for the sign ad content, for example, and the data format of flv, mp4, jpg, swf; The data playback duration is used for the length of the reproduction time of sign ad content.In the practical application, primary advertising information can also be according to the needs of actual application environment, a plurality of parameters relevant with ad content, advertisement broadcast etc. are set, for example, arrange and send the interface message of playing notice, so that the broadcast information of each ad content of Information Statistics that statistical system obtains by this interface is play in advertisement, concrete interface message then can be carried out relative set according to actual application environment, does not do too much herein and gives unnecessary details.
In the preferred implementation provided by the invention, the primary advertising information acquisition unit 201 that system shown in Figure 2 comprises, the concrete primary advertising information that is used for obtaining employing setting data form sign on the Advertisement Server.
In the preferred implementation provided by the invention, the primary advertising information acquisition unit 201 that system shown in Figure 2 comprises, concrete being used for obtained the primary advertising information that adopts first data format to characterize on the Advertisement Server, and described first data format is that the ad content Play System provides; Or obtaining the primary advertising information that adopts second data format to characterize on the Advertisement Server, described second data format is that ad content provides system to provide.
As shown in Figure 3, in the preferred implementation provided by the invention, system shown in Figure 2 further comprises non-standard advertising message judging unit 204, be used for before advertising message processing unit 202 is the standard advertising message with the primary advertising information processing, judge that primary advertising information is non-standard advertising message.
In the preferred implementation provided by the invention, the advertising message processing unit 202 that system shown in Figure 3 comprises, concrete being used for the primary advertising information translation is the standard advertising message of specific format, the standard advertising message also comprises the address data memory of given ad content, data type and data playback duration, just the characteristic manner of data is different with primary advertising information, in addition, when carrying out data transaction, each parameter that primary advertising information can also be comprised is according to characterizing according to the mode of setting order with the standard advertising message, for example, primary advertising information comprises the data type of given ad content, the player sign, address data memory, first plays notification interface, second plays notification interface, data playback duration and ad content are thrown in type, and then the standard advertising message of obtaining behind the translation data form comprises the information according to following specified order ordering:
Ad content is thrown in type → data type → address data memory → player sign → the first and is play notification interface → data playback duration → second broadcast notification interface.
Above specified message sortord is example only, and the mode of the ordering of each information is set in the practical application flexibly.
In the preferred implementation provided by the invention, the advertising message processing unit 202 that system shown in Figure 3 comprises, concrete being used for the primary advertising information translation is the standard advertising message, and this standard advertising message can also comprise that ad system title, maximum reattempt times, retry time-out time, follow-up trial first increase the time.
In the preferred implementation provided by the invention, the indication transmitting element 203 that system shown in Figure 3 comprises, specifically for the address data memory that comprises according to the standard advertising message, standard advertising message corresponding advertising content is loaded, and send the indication of playing ad content to player; Or according to the address data memory that the standard advertising message comprises, sending the indication that loads and play ad content to player, this indication comprises the address data memory that the standard advertising message comprises.
Need to prove, include but not limited to combination in any between the each part mentioned above according to the category of the scheme of advertising message treatment system of the present invention.
Although illustrate and described the present invention with reference to its preferred embodiment particularly, those skilled in the art will appreciate that the various changes on the form of to make and the details and do not break away from the scope of the present invention described in the appended claims.Abovely describe in detail in conjunction with specific embodiments of the invention, but be not to be limitation of the present invention.Any simple modification that every foundation technical spirit of the present invention is done above embodiment all still belongs to the scope of technical solution of the present invention.
Claims (10)
1. an advertising message treatment system is characterized in that, comprising:
The primary advertising information acquisition unit is used for the advertisement play command according to the player transmission, obtains the primary advertising information on the Advertisement Server;
The advertising message processing unit, the primary advertising information processing that is used for described primary advertising information acquisition unit is obtained is the standard advertising message;
The indication transmitting element, the standard advertising message that is used for obtaining according to described advertising message processing unit sends the indication of playing ad content to described player.
2. the system as claimed in claim 1 is characterized in that, described primary advertising information acquisition unit specifically is used for:
The ad-request information that will comprise the Advertisement Server sign is sent to the corresponding Advertisement Server of described sign, and receives the primary advertising information that described Advertisement Server sends.
3. system as claimed in claim 1 or 2, it is characterized in that, also comprise non-standard advertising message judging unit, be used for before described advertising message processing unit is the standard advertising message with described primary advertising information processing, judging that described primary advertising information is non-standard advertising message.
4. system as claimed in claim 1 or 2 is characterized in that, described primary advertising information acquisition unit specifically is used for:
Obtain the primary advertising information of the address data memory, data type and the data playback duration that comprise the given ad content.
5. system as claimed in claim 4 is characterized in that, described advertising message processing unit specifically is used for:
With the standard advertising message that described primary advertising information translation is specific format, described standard advertising message comprises address data memory, data type and the data playback duration of described given ad content.
6. system as claimed in claim 5 is characterized in that, described advertising message processing unit specifically is used for:
Be the standard advertising message with described primary advertising information translation, described standard advertising message comprises that also ad system title, maximum reattempt times, retry time-out time, follow-up trial first increase the time.
7. system as claimed in claim 5 is characterized in that, described indication transmitting element specifically is used for:
Address data memory according to described standard advertising message comprises loads described standard advertising message corresponding advertising content, and sends the indication of playing described ad content to described player; Or
Address data memory according to described standard advertising message comprises sends the indication that loads and play described ad content to described player, and this indication comprises the address data memory that described standard advertising message comprises.
8. system as claimed in claim 5 is characterized in that, described indication transmitting element specifically is used for:
The address data memory that comprises according to described standard advertising message, provider by described standard advertising message corresponding advertising content, send the indication of playing described ad content to described player, this indication comprises the address data memory that described standard advertising message comprises.
9. the system as claimed in claim 1 is characterized in that, described primary advertising information acquisition unit specifically is used for:
Obtain the primary advertising information that adopts the setting data form to characterize on the Advertisement Server.
10. system as claimed in claim 9 is characterized in that, described primary advertising information acquisition unit specifically is used for:
Obtain the primary advertising information that adopts first data format to characterize on the Advertisement Server, described first data format is that the ad content Play System provides; Or
Obtain the primary advertising information that adopts second data format to characterize on the Advertisement Server, described second data format is that ad content provides system to provide.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013102076439A CN103297819A (en) | 2012-12-30 | 2013-05-30 | Advertising information processing system |
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210585509 | 2012-12-30 | ||
| CN201210585509.8 | 2012-12-30 | ||
| CN2013102076439A CN103297819A (en) | 2012-12-30 | 2013-05-30 | Advertising information processing system |
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| Publication Number | Publication Date |
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| CN103297819A true CN103297819A (en) | 2013-09-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2013102076439A Pending CN103297819A (en) | 2012-12-30 | 2013-05-30 | Advertising information processing system |
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Citations (5)
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| CN101141414A (en) * | 2007-09-26 | 2008-03-12 | 腾讯科技（深圳）有限公司 | Method, system and instant communication client terminal of implementing feedback of advertisement grade |
| CN101217636A (en) * | 2007-12-28 | 2008-07-09 | 腾讯科技（深圳）有限公司 | An implementation method, user terminal and advertisement server of TV advertisement business |
| CN102447975A (en) * | 2010-10-08 | 2012-05-09 | 中国联合网络通信集团有限公司 | Streaming media information processing method, system and server |
| CN102656882A (en) * | 2009-12-16 | 2012-09-05 | 汤姆森特许公司 | System and method for protecting advertising cue messages |
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
-
2013
- 2013-05-30 CN CN2013102076439A patent/CN103297819A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101141414A (en) * | 2007-09-26 | 2008-03-12 | 腾讯科技（深圳）有限公司 | Method, system and instant communication client terminal of implementing feedback of advertisement grade |
| CN101217636A (en) * | 2007-12-28 | 2008-07-09 | 腾讯科技（深圳）有限公司 | An implementation method, user terminal and advertisement server of TV advertisement business |
| CN102656882A (en) * | 2009-12-16 | 2012-09-05 | 汤姆森特许公司 | System and method for protecting advertising cue messages |
| US20120246672A1 (en) * | 2009-12-16 | 2012-09-27 | Avinash Sridhar | System and method for protecting advertising cue messages |
| CN102447975A (en) * | 2010-10-08 | 2012-05-09 | 中国联合网络通信集团有限公司 | Streaming media information processing method, system and server |
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
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Effective date of abandoning: 20180112 |
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