CN101217636A - An implementation method, user terminal and advertisement server of TV advertisement business - Google Patents
An implementation method, user terminal and advertisement server of TV advertisement business Download PDFInfo
- Publication number
- CN101217636A CN101217636A CNA2007103063407A CN200710306340A CN101217636A CN 101217636 A CN101217636 A CN 101217636A CN A2007103063407 A CNA2007103063407 A CN A2007103063407A CN 200710306340 A CN200710306340 A CN 200710306340A CN 101217636 A CN101217636 A CN 101217636A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertising programme
- information
- request
- advertising
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention relates to the technical field of an interactive Web TV, which discloses a realizing method of advertisement service of the interactive Web TV and comprises that: an advertisement obtaining request is sent to an advertisement server, containing advertisement program information to be obtained; an advertisement program, which is corresponding to the advertisement program information and returned by the advertisement server, is obtained; the obtained advertisement program is played. The invention further discloses a corresponding user terminal and the advertisement server. The embodiment of the invention can provide bilateral interaction function between the users and the advertisement system of the interactive Web TV and promote the satisfaction degree of the users to advertisement service.
Description
Technical field
The present invention relates to the IPTV technical field, relate in particular to implementation method, user terminal and the Advertisement Server of interactive network TV advertisement business.
Background technology
IPTV (Internet Protocol Television, be called for short IPTV) be a kind of broadband cabled television network that utilizes, integrate multiple technologies such as the Internet, multimedia, communication, the technology of multiple interactive services such as comprising Digital Television, television advertising is provided to the domestic consumer.
In the existing television advertising system, mainly realize television advertisement service based on unidirectional analog channel, the analog channel mode is based on broadcast mode fully and realizes, relevant advertising message is modulated onto in the TV programme and transmits together, in certain time period, the ad content of being play all is the same to all users.Along with the popularization of digital to television, personalized television advertisement implementation has appearred, and in this scheme, the advertising programme menu is given set-top box by the Advertisement Server active push, and set-top box is preserved the advertising programme menu; The advertising programme that provides in can choice menus of user afterwards, set-top box is extracted this advertising programme according to user's selection from corresponding program stream, and is sent on the television set by the dedicated tone video interface and plays.
In realizing process of the present invention, the inventor finds that there is following problem at least in above-mentioned prior art scheme: in the prior art scheme, mainly be based on unidirectional analog channel and realize television advertisement service, advertising programme is still by the unidirectional user side that is pushed to of Advertisement Server, the user can only select advertising programme from the advertising programme menu that set-top box is preserved, therefore two-way interactive function between user and the interactive network TV advertisement system can't be provided in the prior art scheme, cause the user relatively poor the satisfaction of advertising service.
Summary of the invention
Implementation method, user terminal and Advertisement Server that the technical problem that the embodiment of the invention will solve provides the interactive network TV advertisement business can improve interactive network TV advertisement.
For solving the problems of the technologies described above, embodiments of the invention provide following technical scheme:
A kind of implementation method of interactive network TV advertisement business comprises:
Send to Advertisement Server and to comprise and wait that the advertisement of obtaining advertising programme information obtains request;
Obtain that Advertisement Server returns with the corresponding advertising programme of described advertising programme information;
Play the advertising programme that is obtained.
A kind of interaction type network television user terminal comprises:
Request transmitting unit is obtained in advertisement, is used for sending advertisement to Advertisement Server and obtains request, comprises advertising programme information to be obtained in this request;
Advertisement playing unit is used to obtain that Advertisement Server returns and the corresponding advertising programme of described advertising programme information, and the broadcast of carrying out this advertising programme.
A kind of interactive network TV advertisement server comprises:
Receiving element is used to receive and comprises and wait that the advertisement of obtaining advertising programme information obtains request;
The advertising programme output unit is used to obtain and the corresponding advertising programme of described advertising programme information, and exports this advertising programme.
As can be seen from the above technical solutions, in the embodiment of the invention, Advertisement Server can obtain request according to the advertisement of user terminal, provide the given ad of being asked program to user terminal, because user side is when determining advertising programme to be obtained, no longer be subjected to the restriction of Advertisement Server active push program scope, therefore, realize that based on unidirectional analog channel television advertisement service compares in the embodiment of the invention and the prior art, two-way interactive function between user and the interactive network TV advertisement system can be provided, and then can improve the satisfaction of user advertising service.
Description of drawings
Fig. 1～Fig. 3 is the flow chart of the implementation method embodiment one～embodiment three of interactive network TV advertisement business of the present invention;
Fig. 4～Fig. 7 is the structure chart of interaction type network television user terminal embodiment one～embodiment four of the present invention;
Fig. 8 is the structure chart of interactive network TV advertisement server implementation example of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiment of implementation method, user terminal and the Advertisement Server of interactive network TV advertisement business provided by the invention is described in detail.
The implementation method embodiment one of interactive network TV advertisement business of the present invention; Present embodiment provides the basic procedure of interactive network TV advertisement service implementation method of the present invention, and with reference to figure 1, the present embodiment method comprises:
A1, send to Advertisement Server and to comprise and wait that the advertisement of obtaining advertising programme information obtains request.
Described advertising programme information can be advertising programme identification information, advertising programme keyword message and advertising programme classification information etc.
Wherein, described waiting to obtain in user's operation that advertising programme information can be detected expression acquisition request given ad program by the advertising programme information of user's appointment also can be that user terminal is determined the advertising programme information that strategy is determined automatically according to advertising programme.
A2, obtain that Advertisement Server returns with the corresponding advertising programme of described advertising programme information.
Advertisement Server obtain according to the described advertisement request of obtaining and return with this request in wait to obtain the corresponding advertising programme of advertising programme information.Wherein, Advertisement Server can be by returning advertising programme with television programme data stream separate data channels.
The advertising programme that A3, broadcast are obtained.In embodiments of the present invention, can carry out the broadcast of advertising programme by the data channel different with other TV programme.
In the embodiment of the invention, Advertisement Server can obtain request according to the advertisement of user terminal, provide the given ad of being asked program to user terminal, because user side is when determining advertising programme to be obtained, no longer be subjected to the restriction of Advertisement Server active push program scope, therefore, realize that based on unidirectional analog channel television advertisement service compares in the embodiment of the invention and the prior art, two-way interactive function between user and the interactive network TV advertisement system can be provided, and then can improve the satisfaction of user advertising service.
The implementation method embodiment two of interactive network TV advertisement business of the present invention; In the present embodiment, the user side advertising programme to be obtained of asking to Advertisement Server is specified by the user; With reference to figure 2, the present embodiment method comprises:
B1, user terminal detect user's operation, and when the user who detects expression acquisition request given ad program operated, what obtain appointment in this operation waited to obtain advertising programme information.
B2, generate and to comprise and describedly wait that the advertisement of obtaining advertising programme information obtains request, and send described advertisement to Advertisement Server and obtain request.
B3, Advertisement Server receive described advertisement and obtain request, obtain and the corresponding advertising programme of advertising programme information during this is asked, and the advertising programme that is obtained is returned to described user terminal.
In the advertisement service system of IPTV, advertising programme can be stored in the advertising programme database, Advertisement Server can be searched the advertising programme corresponding with advertising programme information in the advertising programme database, and the advertising programme that is obtained is returned to user terminal; When the advertising programme corresponding with advertising programme information has when a plurality of, described a plurality of advertising programmes all can be returned to user terminal.
B4, user terminal are play the advertising programme that is received.
When Advertisement Server when user terminal returns a plurality of advertising programme, user terminal can be according to the described a plurality of advertising programmes of certain played in order; Also described a plurality of advertising programmes can be carried out buffer memory, and, when detecting user's selection operation, play behind the advertising programme that the acquisition user selects to the tabulation of user prompt advertising programme.
The implementation method embodiment three of interactive network TV advertisement business of the present invention; In the present embodiment, the user side advertising programme to be obtained of asking to Advertisement Server is determined automatically by user terminal; With reference to figure 3, the present embodiment method comprises:
C1, user terminal are determined the tactful advertising programme information to be obtained of determining automatically according to advertising programme.
In the present embodiment, can determine strategy by pre-configured advertising programme on user terminal, user terminal is determined strategy according to described advertising programme, can determine advertising programme information to be obtained automatically.A kind of specific implementation method is provided below, and this method comprises: disposal ability information, the own resource of obtaining user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement; And the above-mentioned information and the advertising programme that are obtained determined that the corresponding configuration content in the strategy compares, determine advertising programme information to be obtained automatically according to comparative result.
In the present embodiment, can also determine strategy adjustment to described advertising programme.A kind of specific implementation method is, can determine that tactful adjustment information determines strategy adjustment to advertising programme according to appointed advertising programme; In the method, the user can be provided with the adjustment information that advertising programme is determined strategy, and when adjusting the definite strategy of advertising programme, the adjustment information that can directly be provided with according to the user is determined strategy adjustment to advertising programme.
C2, generate and to comprise and describedly wait that the advertisement of obtaining advertising programme information obtains request, and send described advertisement to Advertisement Server and obtain request.
In the present embodiment, can on user terminal, pre-configured advertisement obtain the definite strategy of request transmission time, user terminal obtains request transmission time according to the advertisement of configuration and determines strategy, can determine automatically that advertisement obtains the transmitting time of request, and carry out the transmission that request is obtained in advertisement according to determined transmitting time.At this moment, user terminal is at transmission time interval in the phase, determines respectively to wait to obtain advertising programme information in this interval, generates and sends the advertisement of this interval to Advertisement Server and obtain request.Provide a kind of concrete definite advertisement to obtain the implementation method of the transmitting time of request below, this method comprises: disposal ability information, the own resource of obtaining user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement; Request transmission time is obtained in the information obtained and advertisement determine that the corresponding configuration content in the strategy compares, determine automatically that according to comparative result advertisement obtains the transmitting time of request.
In the present embodiment, can also obtain request transmission time to described advertisement and determine strategy adjustment.Two kinds of implementation methods are provided below:
A kind of is to obtain request transmission time according to appointed advertisement to determine that tactful adjustment information obtains request transmission time to advertisement and determine strategy adjustment; In the method, the user can be provided with advertisement and obtain request transmission time and determine tactful adjustment information, when the definite strategy of request transmission time was obtained in the adjustment advertisement, the adjustment information that can directly be provided with according to the user be obtained request transmission time to advertisement and determine strategy adjustment.
Another kind is according to the advertising results statistical information request transmission time to be obtained in advertisement to determine strategy adjustment; In the method, user terminal can be added up user's advertising business associative operation historical record, obtain the advertising results statistical information, when the definite strategy of request transmission time is obtained in the adjustment advertisement, can obtain request transmission time to advertisement according to the advertising results statistical information that is obtained and determine strategy adjustment.Wherein, described advertising results statistical information for example can be: the reading times of advertising programme, read total duration, time for reading distributed intelligence etc.
In the present embodiment, user terminal also can carry out the transmission that request is obtained in advertisement according to the predetermined cycle.At this moment, user terminal each cycle determine this cycle respectively wait to obtain advertising programme information, generate and send the advertisement in this cycle and obtain request to Advertisement Server.
C3, Advertisement Server receive described advertisement and obtain request, obtain and the corresponding advertising programme of advertising programme information during this is asked, and the advertising programme that is obtained is returned to described user terminal.
In the advertisement service system of IPTV, advertising programme can be stored in the advertising programme database, Advertisement Server can be searched the advertising programme corresponding with advertising programme information in the advertising programme database, and the advertising programme that is obtained is returned to user terminal; When the advertising programme corresponding with advertising programme information has when a plurality of, described a plurality of advertising programmes all can be returned to user terminal.
C4, user terminal are play the advertising programme that is received.
When Advertisement Server when user terminal returns a plurality of advertising programme, user terminal can be according to the described a plurality of advertising programmes of certain played in order; Also described a plurality of advertising programmes can be carried out buffer memory, and, when detecting user's selection operation, play behind the advertising programme that the acquisition user selects to the tabulation of user prompt advertising programme.
Interaction type network television user terminal embodiment one of the present invention; With reference to figure 4, described user terminal comprises that advertisement obtains request transmitting unit 410 and advertisement playing unit 420:
Interaction type network television user terminal embodiment two of the present invention; With reference to figure 5, described user terminal comprises that advertisement obtains request transmitting unit 510, advertisement playing unit 520, advertising programme information acquisition unit 530:
Advertising programme information acquisition unit 530 is used for obtaining treating in this operation and obtaining advertising programme information when the user who detects expression acquisition request given ad program operates, and obtains request transmitting unit 510 these advertising programme information of output to advertisement.
Request transmitting unit 510 is obtained in advertisement, is used for generating and sends advertisement to Advertisement Server obtaining request, comprises advertising programme information described to be obtained in this request.
Interaction type network television user terminal embodiment three of the present invention; With reference to figure 6, described user terminal comprises that advertisement obtains request transmitting unit 610, advertisement playing unit 620, advertising programme information acquisition unit 630:
Advertising programme information determining unit 630 is used for determining that according to advertising programme strategy determines to wait to obtain advertising programme information, and obtains request transmitting unit 610 these advertising programme information of output to advertisement.
Interaction type network television user terminal embodiment four of the present invention; With reference to figure 7, present embodiment and user terminal embodiment of the present invention three are similar, and the difference part is that advertising programme information determining unit 630 further comprises acquiring unit 731 and processing unit 732:
Acquiring unit 731, the disposal ability information, the own resource that are used to obtain user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement;
In the more embodiment of interaction type network television user terminal of the present invention, described user terminal can also comprise that advertising programme determines tactful adjustment unit, is used for advertising programme is determined strategy adjustment.Wherein, can determine that tactful adjustment information determines strategy adjustment to advertising programme according to appointed advertising programme.
In the more embodiment of interaction type network television user terminal of the present invention, request transmitting unit is obtained in described advertisement can comprise sending controling unit and transmitting element: sending controling unit is used for periodically exporting advertisement and obtains the request transmitting control commands; Transmitting element is used for obtaining the request transmitting control commands according to described advertisement, sends to Advertisement Server to comprise and wait that the advertisement of obtaining advertising programme information obtains request.
In the more embodiment of interaction type network television user terminal of the present invention, request transmitting unit is obtained in described advertisement also can comprise sending controling unit and transmitting element: sending controling unit is used for according to obtaining the transmitting time that request transmission time determines that strategy is determined automatically according to the advertisement of configuration, and the request transmitting control commands is obtained in the output advertisement; Transmitting element is used for obtaining the request transmitting control commands according to described advertisement, sends to Advertisement Server to comprise and wait that the advertisement of obtaining advertising programme information obtains request.Wherein, described sending controling unit may further include acquiring unit and processing unit: disposal ability information, own resource that acquiring unit is used to obtain user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement; Processing unit is used for information that acquiring unit is obtained and advertisement and obtains request transmission time and determine that the corresponding configuration content of strategy compares, automatically request transmission time is obtained in definite advertisement according to comparative result, and obtains the request transmitting control commands according to this time output advertisement.
In the more embodiment of interaction type network television user terminal of the present invention, described user terminal can also comprise that advertisement obtains request transmission time and determine tactful adjustment unit, is used for that request transmission time is obtained in described advertisement and determines strategy adjustment.Can obtain request transmission time according to appointed advertisement and determine that tactful adjustment information obtains request transmission time to advertisement and determine strategy adjustment; Also can obtain request transmission time to advertisement and determine strategy adjustment according to the advertising results statistical information, described advertising results statistical information be to user's advertising business associative operation record add up obtain.
The present invention also provides interactive network TV advertisement server implementation example; With reference to figure 8, described Advertisement Server comprises receiving element 810 and advertising programme output unit 820:
Receiving element 810 is used to receive and comprises and wait that the advertisement of obtaining advertising programme information obtains request.
Advertising programme output unit 820 is used to obtain and the corresponding advertising programme of described advertising programme information, and exports this advertising programme.
Wherein, advertising programme output unit 820 may further include advertising programme acquiring unit 821 and transmitting element 822:
Advertising programme acquiring unit 821 is used to obtain and the corresponding advertising programme of described advertising programme information.
Transmitting element 822 is used for by sending described advertising programme with television programme data stream separate data channels.
In the embodiment of the invention, Advertisement Server can obtain request according to the advertisement of user terminal, provide the given ad of being asked program to user terminal, because user side is when determining advertising programme to be obtained, no longer be subjected to the restriction of Advertisement Server active push program scope, therefore, realize that based on unidirectional analog channel television advertisement service compares in the embodiment of the invention and the prior art, two-way interactive function between user and the interactive network TV advertisement system can be provided, and then can improve the satisfaction of user advertising service.
In various embodiments of the present invention, described user terminal can be set-top box, personal computer etc.When user terminal was set-top box, the user can operate the advertising programme information that set-top box remote controller specifies hope to obtain.
More than implementation method, user terminal and the Advertisement Server of the interactive network TV advertisement business that the embodiment of the invention provided is described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and thought thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (21)
1. the implementation method of an interactive network TV advertisement business is characterized in that, comprising:
Send to Advertisement Server and to comprise and wait that the advertisement of obtaining advertising programme information obtains request;
Obtain that Advertisement Server returns with the corresponding advertising programme of described advertising programme information;
Play the advertising programme that is obtained.
2. the method for claim 1 is characterized in that:
Described advertising programme information is specifically: appointed advertising programme information in user's operation of detected expression acquisition request given ad program;
The described advertisement request of obtaining specifically is to generate according to described user's operation.
3. the method for claim 1 is characterized in that:
Described advertising programme information specifically is that user terminal determines that according to the advertising programme of configuration strategy is definite automatically;
The described advertisement request of obtaining specifically is that user terminal generates according to the advertising programme information of determining automatically.
4. method as claimed in claim 3 is characterized in that: described advertising programme according to configuration determines that the automatically definite advertising programme information of strategy specifically comprises:
Disposal ability information, the own resource of obtaining user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement;
The information and the advertising programme that are obtained are determined that the corresponding configuration content in the strategy compares, determine advertising programme information to be obtained automatically according to comparative result.
5. as claim 3 or 4 described methods, it is characterized in that described method also comprises: described advertising programme is determined strategy adjustment.
6. method as claimed in claim 5 is characterized in that, described advertising programme is determined that strategy is adjusted specifically comprise: determine that according to appointed advertising programme tactful adjustment information determines strategy adjustment to advertising programme.
7. the method for claim 1 is characterized in that: describedly send advertisement to Advertisement Server and obtain request specifically:
Periodically send advertisement and obtain request to Advertisement Server; Perhaps,
According to obtaining the transmitting time that request transmission time determines that strategy is determined automatically, send advertisement to Advertisement Server and obtain request according to the advertisement of configuration.
8. method as claimed in claim 7 is characterized in that, described advertisement according to configuration is obtained request transmission time and determined that the definite automatically transmitting time of strategy specifically comprises:
Disposal ability information, the own resource of obtaining user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement;
Request transmission time is obtained in the information obtained and advertisement determine that the corresponding configuration content in the strategy compares, determine automatically that according to comparative result advertisement obtains the transmitting time of request.
9. as claim 7 or 8 described methods, it is characterized in that described method also comprises: request transmission time is obtained in described advertisement determine strategy adjustment.
10. method as claimed in claim 9 is characterized in that, describedly request transmission time is obtained in advertisement determines that strategy is adjusted specifically and comprises:
Obtain request transmission time according to appointed advertisement and determine that tactful adjustment information obtains request transmission time to advertisement and determine strategy adjustment; Perhaps,
According to the advertising results statistical information request transmission time is obtained in advertisement and determines strategy adjustment, described advertising results statistical information be to user's advertising business associative operation record add up obtain.
11. an interaction type network television user terminal is characterized in that, comprising:
Request transmitting unit is obtained in advertisement, is used for sending advertisement to Advertisement Server and obtains request, comprises advertising programme information to be obtained in this request;
Advertisement playing unit is used to obtain that Advertisement Server returns and the corresponding advertising programme of described advertising programme information, and the broadcast of carrying out this advertising programme.
12. user terminal as claimed in claim 11, it is characterized in that, described user terminal also comprises the advertising programme information acquisition unit, be used for when the user who detects expression acquisition request given ad program operates, obtain treating in this operation and obtain advertising programme information, and obtain request transmitting unit to advertisement and export this advertising programme information.
13. user terminal as claimed in claim 11, it is characterized in that, described user terminal also comprises advertising programme information determining unit, is used for determining that according to advertising programme strategy determines to wait to obtain advertising programme information, and obtains request transmitting unit to advertisement and export this advertising programme information.
14. user terminal as claimed in claim 13 is characterized in that, described advertising programme information determining unit further comprises:
Acquiring unit, the disposal ability information, the own resource that are used to obtain user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement;
Processing unit, being used for the corresponding configuration content that information that acquiring unit is obtained and advertising programme determine strategy compares, automatically determine advertising programme information to be obtained according to comparative result, and obtain request transmitting unit to advertisement and export this advertising programme information.
15., it is characterized in that described user terminal comprises that also advertising programme determines tactful adjustment unit, is used for described advertising programme is determined strategy adjustment as claim 13 or 14 described user terminals.
16. user terminal as claimed in claim 10 is characterized in that, described advertisement is obtained request transmitting unit and is further comprised:
Sending controling unit is used for periodically exporting advertisement and obtains the request transmitting control commands;
Transmitting element is used for obtaining the request transmitting control commands according to described advertisement, sends to Advertisement Server to comprise and wait that the advertisement of obtaining advertising programme information obtains request.
17. user terminal as claimed in claim 10 is characterized in that, described advertisement is obtained request transmitting unit and is further comprised:
Sending controling unit is used for according to obtaining the transmitting time that request transmission time determines that strategy is determined automatically according to the advertisement of configuration, and the request transmitting control commands is obtained in the output advertisement;
Transmitting element is used for obtaining the request transmitting control commands according to described advertisement, sends to Advertisement Server to comprise and wait that the advertisement of obtaining advertising programme information obtains request.
18. user terminal as claimed in claim 17 is characterized in that, described sending controling unit further comprises:
Acquiring unit, the disposal ability information, the own resource that are used to obtain user terminal self consume the type information of condition information, the busy condition information of advertising service network and/or current broadcast advertisement;
Processing unit, being used for information that acquiring unit is obtained and advertisement obtains request transmission time and determines that the corresponding configuration content of strategy compares, automatically request transmission time is obtained in definite advertisement according to comparative result, and obtains the request transmitting control commands according to this time output advertisement.
19., it is characterized in that described user terminal comprises that also advertisement obtains request transmission time and determine tactful adjustment unit, is used for that request transmission time is obtained in described advertisement and determines strategy adjustment as claim 17 or 18 described user terminals.
20. an interactive network TV advertisement server is characterized in that, comprising:
Receiving element is used to receive and comprises and wait that the advertisement of obtaining advertising programme information obtains request;
The advertising programme output unit is used to obtain and the corresponding advertising programme of described advertising programme information, and exports this advertising programme.
21. Advertisement Server as claimed in claim 20 is characterized in that, described advertising programme output unit comprises:
The advertising programme acquiring unit is used to obtain and the corresponding advertising programme of described advertising programme information;
Transmitting element is used for by sending described advertising programme with television programme data stream separate data channels.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103063407A CN101217636A (en) | 2007-12-28 | 2007-12-28 | An implementation method, user terminal and advertisement server of TV advertisement business |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103063407A CN101217636A (en) | 2007-12-28 | 2007-12-28 | An implementation method, user terminal and advertisement server of TV advertisement business |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101217636A true CN101217636A (en) | 2008-07-09 |
Family
ID=39623992
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007103063407A Pending CN101217636A (en) | 2007-12-28 | 2007-12-28 | An implementation method, user terminal and advertisement server of TV advertisement business |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101217636A (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010006525A1 (en) * | 2008-07-18 | 2010-01-21 | 华为技术有限公司 | Method, system and terminal equipment for realizing alternation advertisement and advertisement client terminal |
| WO2010025645A1 (en) * | 2008-09-05 | 2010-03-11 | 华为技术有限公司 | Method, equipment and system for implementing advertising in an iptv |
| CN102082972A (en) * | 2009-11-27 | 2011-06-01 | Tcl集团股份有限公司 | Interactive data format and data interaction method for network television and server |
| CN102421017A (en) * | 2010-09-26 | 2012-04-18 | Tcl集团股份有限公司 | Remote controller and method for playing video files by using same |
| CN102469353A (en) * | 2010-11-09 | 2012-05-23 | Tcl集团股份有限公司 | IPTV (Internet Protocol Television) television remote controller and method for playing video files by using same |
| CN101677394B (en) * | 2008-09-16 | 2013-05-08 | 中兴通讯股份有限公司 | Method and apparatus for commercial break based on IPTV |
| CN103297819A (en) * | 2012-12-30 | 2013-09-11 | 乐视网信息技术（北京）股份有限公司 | Advertising information processing system |
| CN103297820A (en) * | 2012-12-30 | 2013-09-11 | 乐视网信息技术（北京）股份有限公司 | Advertising information processing method |
| CN108134948A (en) * | 2017-12-25 | 2018-06-08 | 深圳创维－Rgb电子有限公司 | TV programme suggesting method, device, system and readable storage medium storing program for executing |
-
2007
- 2007-12-28 CN CNA2007103063407A patent/CN101217636A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010006525A1 (en) * | 2008-07-18 | 2010-01-21 | 华为技术有限公司 | Method, system and terminal equipment for realizing alternation advertisement and advertisement client terminal |
| WO2010025645A1 (en) * | 2008-09-05 | 2010-03-11 | 华为技术有限公司 | Method, equipment and system for implementing advertising in an iptv |
| CN101677394B (en) * | 2008-09-16 | 2013-05-08 | 中兴通讯股份有限公司 | Method and apparatus for commercial break based on IPTV |
| CN102082972A (en) * | 2009-11-27 | 2011-06-01 | Tcl集团股份有限公司 | Interactive data format and data interaction method for network television and server |
| CN102421017A (en) * | 2010-09-26 | 2012-04-18 | Tcl集团股份有限公司 | Remote controller and method for playing video files by using same |
| CN102421017B (en) * | 2010-09-26 | 2013-07-31 | Tcl集团股份有限公司 | Remote controller and method for playing video files by using same |
| CN102469353A (en) * | 2010-11-09 | 2012-05-23 | Tcl集团股份有限公司 | IPTV (Internet Protocol Television) television remote controller and method for playing video files by using same |
| CN102469353B (en) * | 2010-11-09 | 2014-02-26 | Tcl集团股份有限公司 | IPTV (Internet Protocol Television) television remote controller and method for playing video files by using same |
| CN103297819A (en) * | 2012-12-30 | 2013-09-11 | 乐视网信息技术（北京）股份有限公司 | Advertising information processing system |
| CN103297820A (en) * | 2012-12-30 | 2013-09-11 | 乐视网信息技术（北京）股份有限公司 | Advertising information processing method |
| CN103297820B (en) * | 2012-12-30 | 2016-12-28 | 乐视网信息技术（北京）股份有限公司 | A kind of advertisement information processing method |
| CN108134948A (en) * | 2017-12-25 | 2018-06-08 | 深圳创维－Rgb电子有限公司 | TV programme suggesting method, device, system and readable storage medium storing program for executing |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101198018B (en) | Method for implementing television advertisement service and advertisement server | |
| CN101217636A (en) | An implementation method, user terminal and advertisement server of TV advertisement business | |
| CN100591123C (en) | Apparatus and method for providing media program | |
| US9414122B2 (en) | Managing media content for a personal television channel | |
| CN100449510C (en) | Content providing server, information processing device and method, and computer program | |
| CN101588469B (en) | Channel information access control method, channel information delivery method, IPTV system and device | |
| CN101489114B (en) | Request program playing method, system and request program sending server | |
| WO2016054916A1 (en) | Video content recommending and evaluating methods and devices | |
| EP1883228A1 (en) | A broadcast system with a local electronic service guide generation | |
| CN103069830A (en) | Transmission device and method, reception device and method, and transmission and reception system | |
| CN101159830A (en) | Apparatus for receiving adaptive broadcast signal and method thereof | |
| CN103069826A (en) | Transmission device and method, reception device and method, and transmission/reception system | |
| CN112383790B (en) | Live broadcast screen recording method and device, electronic equipment and storage medium | |
| KR102019286B1 (en) | Terminal device, server device, information processing method, program, and collaborative application supply system | |
| CN104584571A (en) | Generating a sequence of audio fingerprints at a set top box | |
| CN100544420C (en) | A kind of network TV business prompting system and method | |
| CN102577416B (en) | The methods, devices and systems of content of multimedia are exported for selectivity | |
| CN101001312A (en) | Network Tv. (IPTV) set-top box of support popint-to-point technology | |
| CN101742158A (en) | Method and system for implementing program reminding function in network television system | |
| CN102036058A (en) | Method, server, terminal and system for switching videos in video monitoring system | |
| CN101572800A (en) | Program accumulation apparatus, program accumulation reservation method, and program | |
| CN101662658A (en) | Program push method, set-top box and electronic program guide | |
| CN104885430B (en) | The device and method of media are played in home network | |
| CN100563310C (en) | Advertisement jumping executive system and method in the TV programme | |
| CN106488274A (en) | The program inventory generation method of multimedia terminal and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20080709 |