CN100563310C - Advertisement jumping executive system and method in the TV programme - Google Patents
Advertisement jumping executive system and method in the TV programme Download PDFInfo
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- CN100563310C CN100563310C CNB2005100446526A CN200510044652A CN100563310C CN 100563310 C CN100563310 C CN 100563310C CN B2005100446526 A CNB2005100446526 A CN B2005100446526A CN 200510044652 A CN200510044652 A CN 200510044652A CN 100563310 C CN100563310 C CN 100563310C
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Abstract
Advertisement jumping executive system and method in the TV programme of the present invention, at the television set that receives and play analog signal, under less improved prerequisite, provide a kind of and insert executive system and the method for concluding time by user's estimation and setting advertisement to the simulated television system.This system can set up the monitoring flow process according to the time that the user sets, watch under the prerequisite of other programs not influencing user's converted channel, when finishing, the time of setting automatically the current channel switch of watching of user is returned original channel, switch thereby automatically perform channel, guarantee that the user in time watches own favorite program.
Description
Technical field
The present invention is that a kind of television set normal play process that is used for is carried out the system and method that advertisement jumping is carried out, and concrete is by the user jumping over the time of commercial break to be set.
Background technology
Television set has become the essential product in the daily life at present, and TV reception is that the user carries out amusement and recreation and understands the dynamic indispensable approach of news.Because business promotion and the promotion of obtaining interests, the insertion of commercial advertisement in the TV programme playing process is frequent day by day.Normally a large amount of commercial advertisements are broadcasted a period of time continuously, not only interrupt and have disturbed normal entertainment, and have influence on the user and watch other entertainments.Most of users dislike watching commercial advertisement, would rather do other things or converted channel and watch other programs during advertisement is broadcasted.But if the program that advertisement is inserted is the user comparatively to be liked or plot is comparatively compact, converted channel delayed possibly and watches during advertisement was broadcasted, and caused the interruption of plot sometimes and influenced watching quality.Therefore, the user is contradiction comparatively during advertisement is broadcasted, and then can feel dull as converted channel not, as converted channel fear missing favorite program again then.
Problem is inserted in the advertisement that existing multiple technologies scheme solves in the above-mentioned TV programme, as the patent formerly of following content disclosed, application number 02825057, name is called TV programme automatically switches to interactive application between the rest periods system and method, this method is when detecting the beginning that commercial advertisement is interrupted, the master image of display module is automatically switched to interactive application from TV programme, and when detecting or during end that definite commercial advertisement is interrupted, alternatively master image being switched to wire back and look program.Wherein, when turning back to TV programme, carry out the process of the user in the interactive application and stored automatically, thereby carrying out interactive application progressively between the commercial advertisement rest periods continuously.
As above-mentioned scheme, be to be applied in the digital television system of playing stream media.Content in the interactive application is the software program of being selected and being controlled by the user.Both the application program of being selected by the user was replaced detected advertising programme, and inserted the end back interactive application data of storage current generation automatically in advertisement.Thereby the disclosed system and method for above-mentioned patent, can't be applied in the current still widely used television set and Play System of watching analog signal.In addition, if the user wishes still to watch other programs by converted channel that during advertisement is inserted rather than carry out video-game that interactive application provided, network browsing etc., then service can't be used and provide to said system and method obviously.
Summary of the invention
Advertisement jumping executive system and method in the TV programme of the present invention, its goal of the invention is to overcome the problems referred to above and at the television set that receives and play analog signal, provides a kind of and insert executive system and the method for concluding time by user's estimation and setting advertisement under the less improved prerequisite to the simulated television system.This system can set up the monitoring flow process according to the time that the user sets, watch under the prerequisite of other programs not influencing user's converted channel, when finishing, the time of setting automatically the current channel switch of watching of user is returned original channel, switch thereby automatically perform channel, guarantee that the user in time watches own favorite program.
For achieving the above object, the advertisement jumping executive system in the described TV programme includes:
The TV programme display module is used to produce TV programme signal and plays out corresponding programme content;
Handover module is used to receive, the address information of stored television program and resend the channel handover operation of address information to display module;
Detection module, the time of setting according to the user judges whether to arrive end, and sends instruction to handover module, to extract original TV Festival destination address information again and to switch to original channel;
Time block is judged flow process according to the time foundation that the user sets, and constantly judged result is sent to detection module, to judge whether to arrive the end point of setting-up time;
Input module is imported and is sent in the time block according to prediction setting-up time that advertisement is inserted the time and remote controller realization data by the user.
Further improvement project is, whether detection module also can be used for detecting before the advertisement insertion time finishes, and selects the input of TV Festival destination address information by user's manual operation remote controller, implements the operation that channel switches to realize being controlled by the user.
Described TV programme display module is channel selection and the playing programs module of using in the existing simulated television, and can broadcast the TV programme of the corresponding channel of being watched before user's setting-up time by the address information that receives handover module.
Described handover module, detection module and time block are the increase modules that is embedded in the existing simulated television application system.
Described handover module, receive and the preceding TV Festival of storage user's setting-up time destination address information, after the instruction of judging the setting-up time arrival end point that time block sends, original TV Festival destination address information of being stored is sent to the TV programme display module, the broadcast of the TV programme before, the setting-up time original to re-execute.
Described input module is embedded in the remote controller of existing simulated television, and its command interface that sends instruction to time block is infrared emission tube on the remote controller and the infrared receiving terminal in the television set.
When inserting advertisement in the TV programme, after particularly the user watches same program continuously, can have certain experience to the advertisement of in this program, playing continuously, can estimate the time that advertisement is inserted, can set corresponding time length by input module thus according to former experience.
Have the remote controller of simulated television now, have the button of setting-up time.The user can be according to setting the corresponding time to the prediction of advertising programme, and the time that input module is set the user sends instruction to the timing module, to be set up the flow process that judges whether the end point time of advent by time block.
Method step based on the advertisement jumping executive system in the above-mentioned TV programme is:
When inserting advertisement in the TV programme, according to the estimation of advertisement being inserted the time and the remote controller setting-up time, and send instructing of setting-up time to time block by input module by the user;
The time that time block sets according to the user sets up and judges flow process, and constantly judged result is sent to detection module;
Detection module receives and judges whether to arrive according to the instruction that time block sends the end point of setting-up time; If arrive end point, then send return instruction to handover module and switch the original channel of watching TV programme in reuse family to carry out;
Handover module is about to the original channel address information of TV programme of watching of user and stores behind user's setting-up time; After the return instruction that receives the detection module transmission, the original channel address information of TV programme of watching of user is sent to the TV programme display module, thereby plays the original TV programme of watching channel of user again.
In the step of above-mentioned advertisement jumping manner of execution, after the user set the advertisement insertion time, handover module was stored the original channel address information of TV programme of watching of user immediately; This moment, the user can select the TV programme of channel to watch, then the user selects the address information of channel to be sent to the TV programme display module by handover module separately, to realize selecting new channel to play, arrived the end point of setting-up time and sent return instruction until the detection module judgement, the original channel address information of TV programme of watching of user has been sent to the TV programme display module by handover module to handover module.
Before setting-up time no show end point, the user can repeatedly select different channels, and the address information of a plurality of channels all can be sent to the TV programme display module by handover module; Select a plurality of new channels and the end point of detection module judgement arrival setting-up time to carry out simultaneously, until sending return instruction to handover module.
In sum, the advertisement jumping executive system in the described TV programme and the advantage of method are:
But 1 directly transplanting also is applied to the television set of playing analog signal, when occurring can selecting to jump over or continue to watch that independence is bigger when advertisement is inserted;
2, the TV programme of the advertisement jumping that inserts being watched other channels as need is independently predicted and setting-up time by the user, both can select watching of other channels, does not also influence and continues to watch own favorite program in time;
3, for existing simulated television, all functions all realize by software, do not need to increase any hardware circuit design cost, be easy to promote and remodeling.
Description of drawings
Fig. 1 is the advertisement jumping executive system structured flowchart in the described TV programme;
Fig. 2 is the general flow chart of executive system;
Fig. 3 is the address information flow path switch figure in the described manner of execution.
Embodiment
Embodiment 1, and as shown in Figure 1, the advertisement jumping executive system in the TV programme of the present invention includes:
The TV programme display module is used to produce TV programme signal and plays out corresponding programme content;
Handover module is used to receive, the address information of stored television program and resend the channel handover operation of address information to display module;
Detection module, the time of setting according to the user judges whether to arrive end, and sends instruction to handover module, to extract original TV Festival destination address information again and to switch to original channel;
Time block is judged flow process according to the time foundation that the user sets, and constantly judged result is sent to detection module, to judge whether to arrive the end point of setting-up time;
Input module is imported and is sent in the time block according to prediction setting-up time that advertisement is inserted the time and remote controller realization data by the user.
When the user in the process of normal TV reception, described executive system does not produce any instruction, is in idle state.
When occurring commercial advertisement in the TV programme and insert, be to carry out advertisement jumping, still continue to watch this advertisement by independently selecting.
When selecting to carry out advertisement jumping, the user sends instruction by input module to time block and judges flow process to set up according to the time spot setting-up time that is doped, and is judged whether to arrive the end point of setting-up time by detection module.
Even the user has selected advertisement jumping to carry out flow process, whether detection module still can be used for detecting before the advertisement insertion time finishes, by the input of user's manual operation remote controller selection TV Festival destination address information, to realize controlling the operation of implementing the channel switching by the user.
Detection module detects in the instruction that constantly time block is sent, when the user arrives end point the time that sets, detection module is passed to handover module with return instruction and is carried out the channel switching, returns the program of watching before the user, thereby realizes the advertisement jumping function.
As shown in Figure 2, when occurring the advertisement insertion in the TV programme, the user carries out in the control flow of advertisement jumping by remote controller, advertisement jumping key on user's remote controller, and set corresponding time length, send to time block among the television set CPU by input module by the infrared sensor of remote controller then, the execution of whole advertisement jumping is mainly implemented in television set CPU.
After CPU is passed in the instruction that the user is provided with, handover module will be stored the preceding TV Festival of user's setting-up time destination address information, count in time block to judge whether to arrive the end point of setting-up time simultaneously.
As shown in Figure 3, described detection module promptly enters timing control behind user's setting-up time, when arriving the end point of setting-up time, whether detection module reads thereby the control handover module carries out the address by being zero " true, vacation " condition judgment of being made at time block.
Before advertisement is inserted, the TV programme address information that the user watched, the address in EEPR0M is " A ";
The value that detects time block when detection module is during for " very ", handover module will read original address stored " A " and be sent to the TV programme display module, and the TV programme display module broadcasts the TV programme of the corresponding channel of being watched before user's setting-up time by the address information that receives handover module.
As shown in Figure 1 to Figure 3, the method step of the advertisement jumping executive system in the above-mentioned TV programme is:
When inserting advertisement in the TV programme, according to the estimation of advertisement being inserted the time and the remote controller setting-up time, and send instructing of setting-up time to time block by input module by the user;
The time that time block sets according to the user sets up and judges flow process, and constantly judged result is sent to detection module;
Detection module receives and judges whether to arrive according to the instruction that time block sends the end point of setting-up time; If arrive end point, then send return instruction to handover module and switch the original channel of watching TV programme in reuse family to carry out;
Handover module is about to the original channel address information of TV programme of watching of user and stores behind user's setting-up time; After the return instruction that receives the detection module transmission, the original channel address information of TV programme of watching of user is sent to the TV programme display module, thereby plays the original TV programme of watching channel of user again.
And in above-mentioned advertisement jumping manner of execution, after the user set the advertisement insertion time, handover module was stored the original channel address information of TV programme of watching of user immediately; This moment, the user can select the TV programme of channel to watch, then the user selects the address information of channel to be sent to the TV programme display module by handover module separately, to realize selecting new channel to play, arrived the end point of setting-up time and sent return instruction until the detection module judgement, the original channel address information of TV programme of watching of user has been sent to the TV programme display module by handover module to handover module.
Before setting-up time no show end point, the user can repeatedly select different channels, and the address information of a plurality of channels all can be sent to the TV programme display module by handover module; Select a plurality of new channels and the end point of detection module judgement arrival setting-up time to carry out simultaneously, until sending return instruction to handover module.
Claims (5)
1, the advertisement jumping executive system in a kind of TV programme, it is characterized in that: described executive system includes,
The TV programme display module is used to produce TV programme signal and plays out corresponding programme content;
Handover module is used to receive, the address information of stored television program and resend the channel handover operation of address information to display module;
Detection module, the time of setting according to the user judges whether to arrive end, and sends instruction to handover module, so that extract original TV Festival destination address information again and switch to original channel;
Time block is judged flow process according to the time foundation that the user sets, and constantly judged result is sent to detection module, to judge whether to arrive the end point of setting-up time;
Input module is imported and is sent in the time block according to prediction setting-up time that advertisement is inserted the time and remote controller realization data by the user.
2, the advertisement jumping executive system in the TV programme according to claim 1, it is characterized in that: whether detection module is used for detecting before the advertisement insertion time finishes, by the input of user's manual operation remote controller selection TV Festival destination address information, to realize controlling the operation of implementing the channel switching by the user.
3, the advertisement jumping manner of execution in a kind of TV programme is characterized in that: the step of described manner of execution comprises,
When inserting advertisement in the TV programme, according to the estimation of advertisement being inserted the time and the remote controller setting-up time, and send instructing of setting-up time to time block by input module by the user;
The time that time block sets according to the user sets up and judges flow process, and constantly judged result is sent to detection module;
Detection module receives and judges whether to arrive according to the instruction that time block sends the end point of setting-up time; If arrive end point, then send return instruction to handover module and switch the original channel of watching TV programme in reuse family to carry out;
Handover module is about to the original channel address information of TV programme of watching of user and stores behind user's setting-up time; After the return instruction that receives the detection module transmission, the original channel address information of TV programme of watching of user is sent to the TV programme display module, thereby plays the original TV programme of watching channel of user again.
4, the advertisement jumping manner of execution in the TV programme according to claim 3 is characterized in that: after the user set the advertisement insertion time, handover module was stored the original channel address information of TV programme of watching of user immediately;
This moment, the user can select the TV programme of channel to watch, then the user selects the address information of channel to be sent to the TV programme display module by handover module separately, to realize selecting new channel to play, arrived the end point of setting-up time and sent return instruction until the detection module judgement, the original channel address information of TV programme of watching of user has been sent to the TV programme display module by handover module to handover module.
5, the advertisement jumping manner of execution in the TV programme according to claim 4, it is characterized in that: before setting-up time no show end point, the user can repeatedly select different channels, and the address information of a plurality of channels all can be sent to the TV programme display module by handover module;
Select a plurality of new channels and the end point of detection module judgement arrival setting-up time to carry out simultaneously, until sending return instruction to handover module.
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| CNB2005100446526A CN100563310C (en) | 2005-09-02 | 2005-09-02 | Advertisement jumping executive system and method in the TV programme |
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| CN1885923B (en) * | 2006-06-14 | 2010-06-09 | 康佳集团股份有限公司 | Television program timing zap controlling method |
| CN101471117B (en) * | 2007-12-29 | 2012-05-16 | 鸿富锦精密工业（深圳）有限公司 | Synchronous music playing system, method and music player |
| CN102045520A (en) * | 2009-10-15 | 2011-05-04 | 康佳集团股份有限公司 | Method and system for television program switching and television set |
| CN102209213B (en) | 2010-03-29 | 2015-07-29 | 联想(北京)有限公司 | Playback equipment and player method |
| CN102447856A (en) * | 2010-10-13 | 2012-05-09 | 瑞昱半导体股份有限公司 | Channel switching reminding system, signal source switching reminding system and relevant method |
| CN102957967B (en) * | 2012-11-12 | 2018-02-09 | 北京奇虎科技有限公司 | TV user health protection method and system |
| CN105471705B (en) * | 2014-09-03 | 2021-03-23 | 腾讯科技（深圳）有限公司 | Intelligent control method, equipment and system based on instant messaging |
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Address after: 266071 Shandong city of Qingdao province Jiangxi City Road No. 11 Patentee after: HISENSE Co.,Ltd. Patentee after: Hisense Video Technology Co.,Ltd. Address before: 266071 Shandong city of Qingdao province Jiangxi City Road No. 11 Patentee before: HISENSE Co.,Ltd. Patentee before: HISENSE ELECTRIC Co.,Ltd. |
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