CN103297820B - A kind of advertisement information processing method - Google Patents
A kind of advertisement information processing method Download PDFInfo
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- CN103297820B CN103297820B CN201310207644.3A CN201310207644A CN103297820B CN 103297820 B CN103297820 B CN 103297820B CN 201310207644 A CN201310207644 A CN 201310207644A CN 103297820 B CN103297820 B CN 103297820B
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Abstract
The present invention provides a kind of advertisement information processing method to belong to field of information processing, this advertisement information processing method includes: the advertisement play command sent according to player, obtain the primary advertising information on Advertisement Server, and be standard advertisement information by primary advertising information processing, then send the instruction of broadcasting advertisement content to player according to standard advertisement information.The technical program is compared with prior art, need not Advertisement Server primary advertising information is processed, also without player, this primary advertising information is processed, having only to primary advertising information processing is standard advertisement information, then instruction player loads and broadcasting advertisement content, thus has reached to improve the purpose of advertising message treatment effeciency.
Description
Technical field
The invention belongs to field of information processing, particularly relate to a kind of advertisement information processing method.
Background technology
Web player all can carry out intercutting of advertisement, the file resource one needed for these advertisements broadcasting before program is play
As derive from partner provide video file, program play start time, intercut partner provide advertisement video file, i.e.
The broadcasting of advertisement can be realized.In general, the data form of the video file that partner provides is uncertain, is playing these advertisements
Time, need these files are analyzed, obtain necessary broadcast information, play out the most again.
The mode that above-mentioned advertisement is play needs advertisement providing the broadcast information in the promotional literature play will to be needed to provide
To advertisement broadcasting side, advertisement broadcasting side carries out data analysis and process to promotional literature, then promotional literature is inserted video playback
In program.For successfully playing advertisement, it is necessary first to the advertisement broadcast information needed for advertisement providing offer and corresponding advertisement literary composition
Part, promotional literature is converted into the promotional literature being suitable for playing further according to these advertisement broadcast information and enters by advertisement broadcasting side
Row is play, and advertisement providing and advertisement broadcasting side are required to promotional literature is carried out data process, thus results in both sides and works interior
The repetition held, causes the process of advertising message to there is inefficient problem.
Summary of the invention
The present invention is directed to the problem that in above-mentioned advertisement playing process, advertising message treatment effeciency is low, it is provided that a kind of advertisement letter
Breath processing method, application the method can improve the treatment effeciency of advertising message.
A kind of advertisement information processing method that the present invention provides, including:
The advertisement play command sent according to player, obtains the primary advertising information on Advertisement Server；
It is standard advertisement information by described primary advertising information processing；
Send the instruction of broadcasting advertisement content to described player according to described standard advertisement information.
In the embodiment of the present application technical scheme, for processing the system of advertising message, it is possible to according to player send wide
Accuse play command and obtain primary advertising information to Advertisement Server, and be directly processed into after obtaining primary advertising information
Standard advertisement information, then sends the instruction of broadcasting advertisement content according to this standard advertisement information to player.Visible, the present invention
When advertising message is processed, i.e. need not advertisement providing and primary advertising information is processed, it is not required that advertisement
This primary advertising information is processed by broadcasting side, it is only necessary to primary advertising information processing is standard by advertising message processing system
Advertising message, then instruction player loads and broadcasting advertisement content, thus has reached raising advertising message treatment effeciency
Purpose.
Accompanying drawing explanation
The structural representation of the Advertising Management System that Fig. 1 provides for the embodiment of the present invention one；
The schematic flow sheet of the advertisement information processing method that Fig. 2 provides for the embodiment of the present invention one；
The schematic flow sheet of the preferred implementation of the advertisement information processing method that Fig. 3 provides for the embodiment of the present invention one；
The schematic flow sheet of the instruction sending broadcasting advertisement content to player that Fig. 4 provides for the embodiment of the present invention one.
Detailed description of the invention
Below in conjunction with each accompanying drawing the embodiment of the present application technical scheme main realized principle, detailed description of the invention and
The beneficial effect that should be able to reach is set forth in.
The technical scheme that the present invention provides, can apply in the structural representation of the Advertising Management System shown in Fig. 1, as
Shown in Fig. 1, this advertisement information management system includes player 101, advertising message processing system 102 and Advertisement Server 103,
Wherein, player 101 typically can be installed in terminal, such as, be arranged in personal computer PC by player 101, this player
101 can include video player and advertisement player, it is also possible to be only video player or advertisement player；At advertising message
Reason system 102 can carry out corresponding information processing according to the order of player or request, such as, sends according to according to player
Advertisement play command obtain and process advertising message；Advertisement Server is mainly used in providing various to advertising message processing system
Advertising message, its advertising message provided can use the data form specified to be stored in this locality in advance, process for advertising message
System is called.
In actual application, the data form of advertising message can use ad content to provide the data form that system is supported,
The data form that ad content Play System is supported can also be used.Such as, the data form of advertising message is for providing player
The data form supported of system, or, for the data form providing the Advertisement Server that has of businessman of ad content to support.
Embodiment one
This embodiment one provides a kind of advertisement information processing method, and the method can apply the process system in various advertisements
In system, by applying the technical program within the system, it is possible to the problem reaching to improve advertising message treatment effeciency.
Specifically, Fig. 2 shows the flow chart of a kind of advertisement information processing method that the present invention provides, and mainly includes following
Step:
The advertisement play command that step 201, advertising message processing system send according to player, obtains on Advertisement Server
Primary advertising information.
In this step, advertising message processing system obtains the primary advertising information on Advertisement Server, can be by extensively
The mode accusing server transmission solicited message obtains primary advertising information, such as, by wide by including that Advertisement Server identifies
Accuse solicited message to send to Advertisement Server corresponding to this mark, then receive the primary advertising letter that Advertisement Server returns
Breath.In actual application, can use corresponding primary advertising information acquiring pattern according to actual applied environment, this programme is preferred
Use send solicited message mode.
Primary advertising information described in this step, potentially includes the relevant information of an ad content, it is also possible to include
The relevant information of multiple ad contents, specifically, the relevant information of corresponding every ad content generally comprises given ad content
Address data memory, data type and data playback duration.Wherein, address data memory can by use setting in the way of table
Levy, such as, use URL address；Data type is the data memory format for characterizing ad content, such as, flv, mp4,
The data form of jpg, swf；Data playback duration is for characterizing the length of the reproduction time of ad content.In actual application, former
Beginning advertising message can also arrange multiple ginseng relevant to ad content, advertisement broadcasting etc. according to the needs of actual application environment
Number, such as, arranges and sends the interface message playing notice, in order to the information that advertisement broadcasting statistical system is obtained by this interface is united
Counting the broadcast information of each ad content, concrete interface message then can carry out relative set according to actual application environment, this
Place does not do and too much repeats.
Further, primary advertising information can be the information using setting data form to characterize, and such as, uses ad content
First data form of Play System offer or employing ad content provide the second data form that system provides.
Step 202, it is standard advertisement information by the primary advertising information processing of acquisition.
In this step, primary advertising information can be converted to the standard advertisement information of specific format, this standard advertisement is believed
Breath includes the address data memory of given ad content, data type and data playback duration, the simply sign side of data equally
Formula is different from primary advertising information, additionally, carry out data conversion time, it is also possible to each parameter that primary advertising information is included by
Characterizing in the way of standard advertisement information according to according to setting order, such as, primary advertising information includes the number of given ad content
According to type, player mark, address data memory, the first broadcasting notification interface, the second broadcasting notification interface, data playback duration
And ad content input type, then the standard advertisement information obtained after conversion data form includes arranging according to order identified below
The information of sequence:
Ad content is thrown in type → data type → address data memory → player mark the → the first broadcasting notice and is connect
Mouth → data playback duration → the second plays notification interface.
Information specified above sortord is merely illustrative, arranges the sequence of each information in actual application flexibly
Mode.Further, standard advertisement information can also include ad system title, the maximum reattempt times of ad content, weigh first
The examination information such as time-out time and follow-up trial increase time.
The standard advertisement information that step 203, basis obtain sends the instruction of broadcasting advertisement content to player.
So far, the flow process of advertisement information processing method terminates.
In the technique scheme that the present invention provides, advertising message processing system can be broadcast according to the advertisement that player sends
Put order, obtain primary advertising information and this primary advertising information is converted to standard advertisement information, then wide according to this standard
Announcement information instruction player plays ad content, it is not necessary to primary advertising information is entered by advertisement providing and advertisement broadcasting side respectively
Row processes, thus improves the treatment effeciency of advertising message.
Based on technique scheme, the advertisement information processing method shown in Fig. 3 that the present invention further provides preferred
Embodiment, as it is shown on figure 3, the step that advertising message processes includes:
The advertisement play command that step 301 sends according to player, obtains the primary advertising information on Advertisement Server.
Step 302, judge obtain primary advertising information whether be non-standard advertising message, if being carried out step 303；If
No, perform step 304.
Step 303, the address data memory included according to primary advertising information send broadcasting advertisement content to player
Instruction.
Step 304, it is standard advertisement information by the primary advertising information processing of acquisition.
Step 305, the address data memory included according to standard advertisement information send broadcasting advertisement content to player
Instruction.
So far, the flow process of advertisement information processing method terminates.
In the step 305 that flow process shown in Fig. 3 includes, the address data memory i.e. included according to standard advertisement information is to broadcasting
Putting device and send the instruction of broadcasting advertisement content, this programme provides a preferred implementation, specifically, can store according to data
Address determines the mode of the instruction sending broadcasting advertisement content to player, and as shown in Figure 4, this sends to player and plays advertisement
The step of the instruction of content includes:
Step 401, the address data memory included according to standard advertisement information, it is determined whether directly send to player and broadcast
Put the instruction of ad content, if so, perform step 402；If it is not, perform step 403.
Step 402, the direct instruction sending broadcasting advertisement content to player.
In this step, the instruction sent to player includes the address data memory that standard advertisement information can comprise, as
This, ad content can be loaded according to address data memory and play by player.In actual application, it is also possible to according to
The address data memory that standard advertisement information comprises, first loads the ad content that standard advertisement information is corresponding, then to
Player sends the instruction of broadcasting advertisement content, and provides the ad content of this locality loading to player.
Step 403, provider by ad content corresponding to standard advertisement information, send to player and play in advertisement
The instruction held.
In this step, by the instruction providing direction player transmission of ad content, comprise including standard advertisement information
Address data memory.In actual application, the instruction received can also be processed by the provider of ad content, such as, and root
The address data memory included according to instruction is first in local carrying advertisement content, then sends to player and plays its advertisement loaded
The instruction of content；Or, the instruction of reception is directly forwarded to player by the provider of ad content, player perform advertisement
The loading of content and the operation of broadcasting.
So far, the flow process of the instruction sending broadcasting advertisement content to player terminates.
Although illustrate and describing the present invention referring particularly to its preferred embodiment, but those skilled in the art being permissible
Understand, can be to make the model without deviating from the present invention described in appended claims of the various changes in form and details
Enclose.Specific embodiment above in association with the present invention is described in detail, but is not limitation of the present invention.Every according to this
Bright technical spirit, to any simple modification made for any of the above embodiments, all still falls within the scope of technical solution of the present invention.
Claims (9)
1. an advertisement information processing method, it is characterised in that comprise the following steps:
The advertisement play command sent according to player, obtains the primary advertising information on Advertisement Server；
It is standard advertisement information by described primary advertising information processing；
Send the instruction of broadcasting advertisement content to described player according to described standard advertisement information；
It is standard advertisement information by described primary advertising information processing, including:
Described primary advertising information is converted to the standard advertisement information of specific format, and described standard advertisement information includes: specify
The address data memory of ad content, data type and data playback duration.
2. advertisement information processing method as claimed in claim 1, it is characterised in that obtain the primary advertising on Advertisement Server
Information, including:
To include that the Advertising Request Information that Advertisement Server identifies sends the Advertisement Server to described mark correspondence, and receive institute
State the primary advertising information that Advertisement Server sends.
3. advertisement information processing method as claimed in claim 1 or 2, it is characterised in that at by described primary advertising information
Before reason is for standard advertisement information, it is judged that described primary advertising information is non-standard advertising message.
4. advertisement information processing method as claimed in claim 1 or 2, it is characterised in that described primary advertising information includes: refer to
Determine the address data memory of ad content, data type and data playback duration.
5. advertisement information processing method as claimed in claim 1, it is characterised in that described standard advertisement information also includes advertisement
Systematic name, maximum reattempt times, first retry time-out time, follow-up trial increase the time.
6. advertisement information processing method as claimed in claim 1, it is characterised in that according to described standard advertisement information to described
Player sends the instruction of broadcasting advertisement content, including:
The address data memory comprised according to described standard advertisement information, enters the ad content that described standard advertisement information is corresponding
Row loads, and sends the instruction playing described ad content to described player；Or
The address data memory comprised according to described standard advertisement information, sends to described player and loads and play described advertisement
The instruction of content, this instruction includes the address data memory that described standard advertisement information comprises.
7. advertisement information processing method as claimed in claim 1, it is characterised in that according to described standard advertisement information to described
Player sends the instruction of broadcasting advertisement content, including:
The address data memory comprised according to described standard advertisement information, by the ad content that described standard advertisement information is corresponding
Provider, to described player send play described ad content instruction, this instruction includes described standard advertisement information bag
The address data memory contained.
8. advertisement information processing method as claimed in claim 1, it is characterised in that described primary advertising information sets for using
The information that data form characterizes.
9. advertisement information processing method as claimed in claim 8, it is characterised in that described setting data form is the first data
Form, described first data form is that ad content Play System provides；Or
Described setting data form is the second data form, and described second data form is that ad content provides system to provide.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310207644.3A CN103297820B (en) | 2012-12-30 | 2013-05-30 | A kind of advertisement information processing method |
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210585290 | 2012-12-30 | ||
| CN2012105852901 | 2012-12-30 | ||
| CN201210585290.1 | 2012-12-30 | ||
| CN201310207644.3A CN103297820B (en) | 2012-12-30 | 2013-05-30 | A kind of advertisement information processing method |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103297820A CN103297820A (en) | 2013-09-11 |
| CN103297820B true CN103297820B (en) | 2016-12-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201310207644.3A Expired - Fee Related CN103297820B (en) | 2012-12-30 | 2013-05-30 | A kind of advertisement information processing method |
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Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106231384A (en) * | 2016-07-19 | 2016-12-14 | 乐视控股（北京）有限公司 | Advertisement control method for playing back and device |
| CN108347630A (en) * | 2017-01-24 | 2018-07-31 | 深圳市优朋普乐传媒发展有限公司 | A kind of advertisement broadcast method, device and terminal device |
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| CN101136815A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for broadcasting advertisement during network living broadcast buffering process |
| CN101217636A (en) * | 2007-12-28 | 2008-07-09 | 腾讯科技（深圳）有限公司 | An implementation method, user terminal and advertisement server of TV advertisement business |
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|---|---|---|---|---|
| JP2003289521A (en) * | 2002-03-27 | 2003-10-10 | Toshiba Corp | Method of inserting advertisement, distributing system, transmitter, receiver, and program |
| CN102761532B (en) * | 2011-04-29 | 2015-11-25 | 腾讯科技（深圳）有限公司 | The information processing system of Internet video is unified method |
| CN102244813A (en) * | 2011-06-24 | 2011-11-16 | 百视通网络电视技术发展有限责任公司 | Video playing method and internet television terminal applying same |
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| CN101136815A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for broadcasting advertisement during network living broadcast buffering process |
| CN101217636A (en) * | 2007-12-28 | 2008-07-09 | 腾讯科技（深圳）有限公司 | An implementation method, user terminal and advertisement server of TV advertisement business |
| CN101616288A (en) * | 2008-06-27 | 2009-12-30 | 上海乐程文化传播有限公司 | A kind of method and apparatus that fast video intercuts on the portable video terminal |
| CN102238139A (en) * | 2010-04-27 | 2011-11-09 | 华为技术有限公司 | Method, device and system for inserting advertisement |
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
| CN102665101A (en) * | 2012-04-25 | 2012-09-12 | 深圳市茁壮网络股份有限公司 | Advertisement data processing method, device and system |
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| CN103297820A (en) | 2013-09-11 |
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Granted publication date: 20161228 Termination date: 20180530 |