CN103136235A - Data processing platform, data processing system and data processing method - Google Patents
Data processing platform, data processing system and data processing method Download PDFInfo
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- CN103136235A CN103136235A CN2011103836064A CN201110383606A CN103136235A CN 103136235 A CN103136235 A CN 103136235A CN 2011103836064 A CN2011103836064 A CN 2011103836064A CN 201110383606 A CN201110383606 A CN 201110383606A CN 103136235 A CN103136235 A CN 103136235A
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Abstract
The invention discloses a data processing platform, a data processing system and a data process method. The data processing platform comprises an advertisement data processing device which comprises a first communication module and a conversion module. The first communication module acquires the advertisement data of a flash format. The conversion module receives the advertisement data of the flash format transmitted by the first communication module and converts the advertisement data of the flash format into the advertisement data of a html5 format and transmits the converted advertisement data of the html5 format to the first communication module. A server is used for receiving and storing the advertisement data of the html5 format. The data processing system comprises the data processing platform and a mobile terminal. The server receives the advertisement data of the html5 format and application data requesting information transmitted by the mobile terminal, transfers the application data which is corresponding to the application data requesting information and transmits combined information of the application data and the advertisement data to the mobile terminal. The data processing platform, the data processing system and the data process method can simplify and safely play animated advertisement files.
Description
Technical field
The present invention relates to technical field of information processing, relate in particular to a kind of data processing platform (DPP), data handling system and data processing method.
Background technology
The embedded advertisements of application program in existing mobile terminal, mostly word or static picture, that gives the people feels more inflexible, so advertising results are relatively poor, even use the gif format picture to replace static picture, but based on requirement and the standard of gif formatted file itself, its animation effect is also very limited.
In order to improve the animation effect of advertisement, ad content can be converted to the Flash form in prior art, and then play at the mobile terminal of supporting the Flash form.
But there is the defective of following two aspects at least in prior art:
On the one hand, in prior art, the resource occupation of the product of Flash Software Create on mobile terminal is large and when adopting the flash player to play, the flash player may be easy to be utilized leak, thereby causes the problem of security.
On the other hand, due to the problems referred to above that Flash exists, in prior art, a lot of mobile terminals are not supported the broadcast of Flash formatted file, (comprising: up-to-date and in the past ios platform) do not support the Flash form as: the mobile terminal of Apple.
Therefore, broadcast how to simplify, carry out safely the animated advertising file at mobile terminal just becomes those skilled in the art's problem demanding prompt solution.
Summary of the invention
The problem that the present invention solves is to provide a kind ofly can simplify data processing platform (DPP), data handling system and the data processing method of playing animation promotional literature safely.
In order to address the above problem, the invention provides a kind of data processing platform (DPP), comprising:
The ad data treating apparatus comprises: first communication module and modular converter, and wherein, described first communication module is used for obtaining the ad data of flash form; Described modular converter is used for the ad data of the flash form of reception first communication module transmission, and the ad data of flash form is converted to html5 (Hypertext Markup Language, HTML, the text mark language) ad data of form, and the ad data of the html5 form after changing sends to first communication module;
Server connects described first communication module, is used for receiving and storing the ad data of described html5 form.
Alternatively, described modular converter comprises:
The first memory module is used for the storage switching software;
Calling module, connect the first memory module and first communication module, after obtaining the ad data of flash form by first communication module, call described switching software, the ad data of flash form is converted to the ad data of html5 form, and the ad data of the html5 form after changing sends to described server by first communication module.
In order to address the above problem, the present invention also provides a kind of data handling system, comprise: above-mentioned data processing platform (DPP) and mobile terminal, wherein, the ad data of the html5 form that the described ad data treating apparatus of described server reception sends and the application data solicited message that described mobile terminal sends, call the application data corresponding with described application data solicited message, and the information after described application data and the integration of described ad data is issued to described mobile terminal.
Alternatively, described server comprises:
Second communication module;
The advertisement data store module connects described second communication module, is used for storing the ad data of the described html5 form that obtains by second communication module;
The application data store module is used for storing applied data;
Search module, connect described second communication module and described application data store module, after the application data solicited message that obtains mobile terminal by second communication module, search obtains the application data corresponding with the application data solicited message of described mobile terminal from described application data;
Extraction module connects described advertisement data store module, is used for Extraction parts or whole described ad data;
Integrate module, connect search module and extraction module, be used for obtaining the ad data that application data that search module obtains and extraction module obtain, and above-mentioned two kinds of data are integrated, and the data after integrating are issued to mobile terminal by second communication module.
Alternatively, described extraction module comprises:
Subscriber information storing module, for the user profile of memory mobile terminal, described user profile comprises consumer taste information at least;
Sort module, connect described advertisement data store module, be used for the ad data of the html5 form of advertisement data store module stores is classified according to consumer taste at least, and the ad data of sorted html5 form is stored in the advertisement data store module again;
The screening module, connect described subscriber information storing module, advertisement data store module and integrate module, be used for filtering out the ad data corresponding with described user profile from the ad data of sorted html5 form, and the ad data of the html5 form that filters out is sent to integrate module.
Alternatively, described ad data treating apparatus also comprises: the advertisement tag generation module, connect modular converter and first communication module, be used for the ad data according to the html5 form after described conversion, obtain the advertisement tag information of the html5 form corresponding with described ad data, and the ad data that will comprise advertisement tag information sends to described advertisement data store module by first communication module and second communication module, and described ad data comprises advertisement tag information.
Alternatively, described mobile terminal comprises:
Processor is used for generating the application data solicited message;
Third communication module connects described processor and described server, is used for described application data solicited message is sent to described server, and the data message of reception server transmission;
Identification module connects described third communication module, is used for identifying from the data message that server sends the ad data of application data and html5 form;
Playing module connects described identification module, is used at least described application data and advertisement tag information being play;
Display module connects described playing module, is used for the data message of playing is shown.
Alternatively, described mobile terminal also comprises: guidance panel, connect described playing module, and be used for obtaining the user based on the selection information of described advertisement tag information, and user's selection information is sent to described playing module; Described playing module is play described ad data based on user's selection information.
Alternatively, described mobile terminal also comprises: locating device, connect third communication module, and be used for obtaining the current positional information of mobile terminal, and described positional information is sent to server as user profile.
In order to address the above problem, the present invention also provides a kind of data processing method, comprising:
Obtain the ad data of flash form;
The ad data of flash form is converted to the ad data of html5 form;
The ad data of the html5 form after conversion is sent to outside receiving equipment.
Alternatively, described ad data with the flash form ad data that is converted to the html5 form is to adopt switching software to realize.
Alternatively, described switching software is wallaby software.
Alternatively, described outside receiving equipment is server, described method also comprises: described server receives the ad data of described html5 form and the application data solicited message that mobile terminal sends, call the application data corresponding with described application data solicited message, and the information after described application data and the integration of described ad data is issued to described mobile terminal.
Alternatively, described application data and the integration of described ad data are comprised: obtain the user profile of mobile terminal, described user profile comprises consumer taste information at least; Ad data to described html5 form is classified according to consumer taste at least, obtains the ad data of sorted html5 form; Filter out the ad data corresponding with described user profile from the ad data of sorted html5 form; Ad data and the described application data of the html5 form that filters out are integrated.
Alternatively, described application data and the integration of described ad data are also comprised: obtain the current positional information of mobile terminal, search obtains the ad data corresponding with described positional information from the ad data of the html5 form that filters out, and ad data and described application data that search obtains are integrated.
Alternatively, before the ad data of the html5 form after changing sends to server, extract the advertisement tag information of described ad data; The ad data that described server receives comprises described advertisement tag information.
Alternatively, described data processing method also comprises: after the information after described application data and the integration of described ad data is issued to described mobile terminal, described mobile terminal identifies the ad data of application data and html5 form from the data message that server sends, and at least described application data and advertisement tag information is play and shown.
Alternatively, described data processing method also comprises: after described advertisement tag information is play and shown, obtain the user based on the selection information of described advertisement tag information, and according to user's selection information, described ad data is play and shown.
Compared with prior art, the present invention has the following advantages:
1) the present invention is converted to the ad data of flash form the ad data of html5 form, the ad data of html5 form is sent to server, and then by server, the ad data of html5 form is handed down to mobile terminal together with one of the application data of user's request, and finally carry out broadcast and the demonstration of animation at mobile terminal.Not only solved the problem that the mobile terminal of not supporting the flash formatted file in the prior art can't playing animation; And avoided available technology adopting flash player plays animation easily to cause the unsafe problem of information; Simultaneously, compared to the ad data of flash form, the ad data of html5 form CPU when running of mobile terminal consumes lower, thereby power consumption is less.
In addition, in mobile terminal of the present invention, the ad data of the html5 form of broadcast and demonstration is to be converted to by the ad data with the flash form, has avoided the drawback that adopts the html5 code can't directly make animation.
2) in possibility, can classify to ad data according to consumer taste information, thereby will the ad data corresponding with the consumer taste information of mobile terminal be incorporated in the application data of request of mobile terminal, finally can improve user's experience effect, improve the success ratio of advertisement.
Description of drawings
Fig. 1 is the structural representation of data handling system in the embodiment of the present invention;
Fig. 2 is the structural representation of ad data treating apparatus in Fig. 1;
Fig. 3 is the structural representation of server in Fig. 1;
Fig. 4 is the structural representation of mobile terminal in Fig. 1;
Fig. 5 is the schematic flow sheet of data processing method in the embodiment of the present invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.
Set forth in the following description a lot of details so that fully understand the present invention, implement but the present invention can also adopt other to be different from alternate manner described here, so the present invention has not been subjected to the restriction of following public specific embodiment.
Just as described in the background section, many in prior art animated advertising is made the flash form, but the file of flash form has the large and unsafe defective of resource occupation on the one hand; A lot of mobile terminals are not supported the flash file on the other hand.
For defects, the inventor proposes a kind ofly can simplify data processing platform (DPP), data handling system and the data processing method of playing animation promotional literature safely.It is mainly the advantage that resource is little, very safe and increasing mobile terminal is supported the html5 form of occupying of utilizing the html5 formatted file, consider: only adopt the html5 code can't make animation at all, adopt the html5 code to write the programming language that animation adopts too tediously long, and the thinking too complex can't realize.Therefore at first the inventor is converted to the ad data of flash form the data of html5 form, then the data with the html5 form send to server, and then according to the request of mobile terminal, provide the application data corresponding with described request by server, and application data and ad data are combined, and the data after then integrating send to mobile terminal.Technical solution of the present invention can be used for playing the advertisement that automobile, daily chemical products, real estate, electronic digital product etc. need good Dynamic Display effect product, or needs to conduct the video intention short-movie of high quality and appeal in advertising.
Be elaborated below in conjunction with accompanying drawing.
With reference to shown in Figure 1, the present embodiment provides a kind of data handling system 10, comprising: data processing platform (DPP) 30 and mobile terminal 300.Wherein, data processing platform (DPP) 30 is connected to carry out communication with mobile terminal 300.Described data processing platform (DPP) 30 can provide for mobile terminal 300 ad data of application data and html5 form, can also provide other data messages for mobile terminal 300.
Described data processing platform (DPP) 30 comprises: ad data treating apparatus 100 and server 200, wherein, described ad data treating apparatus 100 is connected to carry out communication with described server 200, and described server 200 is connected to carry out communication with described mobile terminal 300.Described ad data treating apparatus 100 is used to server 200 that the ad data of html5 form is provided, the ad data of the html5 form that the described server 200 described ad data treating apparatus 100 of reception send and the application data solicited message that described mobile terminal 300 sends, the application data corresponding with described application data solicited message is provided, and the information after described application data and the integration of described ad data is issued to described mobile terminal 300.
In the present embodiment, server 200 as the outside receiving trap of ad data treating apparatus 100, is used for receiving and storing the ad data of described html5 form.Need to prove, in other embodiments of the invention, described ad data treating apparatus 100 can also connect other outside receiving traps, sends to other outside receiving traps with the ad data with the html5 form, and it does not limit protection scope of the present invention.
Shown in Figure 2 in conjunction with reference, described ad data treating apparatus 100 can comprise: first communication module 110 and modular converter 130, and wherein, described first communication module 110 is used for obtaining the ad data of flash form; Described modular converter 130 is used for the ad data of the flash form of reception first communication module 110 transmission, and the ad data of flash form is converted to html5 (Hypertext MarkupLanguage, HTML, the text mark language) ad data of form, and the ad data of the html5 form after changing sends to first communication module 110.
Wherein, described first communication module 110 can be connected with any one outside transmitting apparatus (not shown in Fig. 2), and described outside transmitting apparatus is used for sending the primary advertising data to first communication module 110, as: the ad data of flash form.Described outside transmitting apparatus and described the first receiver module 110 can adopt wired connection, also can adopt wireless connections.
In addition, described ad data treating apparatus 100 can also comprise: the identification equipment (not shown), described identification equipment can identify the ad data of flash form at least from the primary advertising data that outside transmitting apparatus sends, and then the ad data of flash form is sent to modular converter 130 by first communication module 110.
Wherein, described modular converter 130 can comprise:
The first memory module 131 is used for the storage switching software;
Calling module 132, connect the first memory module 131 and first communication module 110, after obtaining the ad data of flash form by first communication module 110, call described switching software, the ad data of flash form is converted to the ad data of html5 form, and the ad data of the html5 form after changing sends to described server 200 by first communication module 110.
The switching software of storing in the first memory module 131 in the present embodiment can be wallaby software.Described wallaby (sandbag mouse) software is a new application software of Adobe Labs company issue, and its support is converted into the HTML5 form easily with Flash animation and the embedded content of animation.
Modular converter described in the present embodiment 130 directly obtains the ad data of the flash form that first communication module 110 obtains, and adopt calling module 132 to call wallaby software and be converted to the ad data of html5 form with the ad data with the flash form, and then the ad data of the html5 form of calling module 132 after changing by first communication module 110 sends to server 200.
Need to prove, in other embodiments of the invention, described identification equipment can also comprise: conversion flash module, as: the ad data of word form can be converted to the ad data of flash form; Described modular converter 130 can also adopt other softwares to be converted to the ad data of html5 form with the ad data with the flash form, as: the Swiffy software that company of Google (Google) releases etc.As long as the ad data of flash form can be converted to the modular converter 130 of ad data of html5 form all in protection scope of the present invention.
The treating apparatus of ad data described in the present embodiment 100 can also comprise: advertisement tag generation module (not shown in Fig. 2), connect modular converter 130 and first communication module 110, be used for the ad data according to the html5 form after described conversion, obtain the advertisement tag information of the html5 form corresponding with described ad data, and the ad data that will comprise advertisement tag information sends to server 200 by first communication module 110, and ad data treating apparatus 100 sends to the ad data of server 200 to comprise advertisement tag information at this moment.
Need to prove, the advertisement tag information that also can comprise the flash form in the primary advertising data that described outside transmitting apparatus sends, at this moment, directly by described modular converter 130, the advertisement tag information that the advertisement tag information of flash form is converted to the html5 form is got final product, first communication module 110 sent in the ad data of server 200 and also comprised the advertisement tag information of html5 form this moment, thereby can save the advertisement tag generation module.
Shown in Figure 3 in conjunction with reference, described server 200 can comprise:
Advertisement data store module 220 connects described second communication module 210, is used for storage by the ad data of the described html5 form of second communication module 210 acquisitions;
Application data store module 230 is used for storing applied data;
Search module 240, connect described second communication module 210 and described application data store module 230, after obtaining the application data solicited message of mobile terminal by second communication module 210, search obtains the application data corresponding with the application data solicited message of described mobile terminal 300 from described application data;
Integrate module 260, connect search module 240 and extraction module 250, be used for obtaining the ad data that application data that search module 240 obtains and extraction module 250 obtain, and above-mentioned two kinds of data are integrated, and the data after integrating are issued to mobile terminal 300 by second communication module 210.
Wherein, described second communication module 210 is complementary with described first communication module 110, and both can adopt the wire communication mode, also can adopt communication.
Wherein, described advertisement data store module 220 is used for the ad data of the html5 form that storage second communication module 210 obtains, and it can be any one memory device in prior art.When the ad data that sends to described server 200 when ad data treating apparatus 100 comprises advertisement tag information, also comprise advertisement tag information in the ad data of described advertisement data store module 220 storages.Particularly, described advertisement tag information can send to described advertisement data store module 220 by first communication module 110 and second communication module 210.
Wherein, described application data store module 230 can be stored the application data of various forms, and it can be also any one memory device in prior art.Described application data can comprise: word, sound, picture etc., and particularly, it can be the html5 form, can be also gif, txt form etc., described application data can satisfy the application demand of mobile terminal 300.
Particularly, the module of advertisement data store described in the present embodiment 220 and described application data store module 230 can adopt same memory device.
Wherein, described extraction module 250 can comprise:
Subscriber information storing module 251, for the user profile of memory mobile terminal 300, described user profile comprises consumer taste information at least;
Wherein, the user profile in described subscriber information storing module 251 can be obtained in advance and store, as: when the user registers with user profile as the information that must provide; Also can after registering, the user obtain and replenish described user profile the interactive information between mobile terminal 300 and server 200.
Described consumer taste can comprise: food and drink, tourism, amusement, film, shopping etc., it can be modified at any time.
As an object lesson, in described subscriber information storing module 251, the consumer taste information of the user A of storage is swimming, the ad data of the sorted html5 form that sort module 252 obtains comprises the advertising message that all are relevant with swimming, as: the advertising message of the products such as natatorium, swimsuit.
Wherein, described integrate module 260 is mainly used in the data that ad data that application data that search module 240 is obtained and extraction module 250 obtain is integrated into a html5 form, thereby can show the advertisement tag information of described application data and described ad data at least in a page, its concrete integration technology is known for those skilled in the art, does not repeat them here.
Need to prove, described ad data treating apparatus 100 can also comprise: compression module and coding module, it compresses to the ad data of the html5 form after conversion the processing of processing and encode respectively, to improve speed and the security to server 200 the transmission of datas.Accordingly, described server 200 comprises: decompression module and decoding module, it respectively the ad data of the html5 form that receives is carried out decompression and decoding is processed.
Shown in Figure 4 in conjunction with reference, described mobile terminal 300 is supported the html5 forms, and it can comprise:
Playing module 340 connects described identification module 330, is used at least described application data and advertisement tag information being play;
Display module 350 connects described playing module 340, is used for the data message of playing is shown.
Mobile terminal described in the present embodiment 300 can be supported the equipment such as the vehicle-mounted machine of html5 form or mobile phone for any one.
Wherein, described processor 310 carries out information interaction with the user, specifically can comprise: the devices such as touch-screen, keyboard, mouse, microphone, thus generate the application data solicited message that search module 240 can be identified.
Wherein, described third communication module 320 is complementary with described second communication module 210.
In addition, described mobile terminal 300 can also comprise: the guidance panel (not shown), connect described playing module 340, be used for obtaining the user based on the selection information of described advertisement tag information, and user's selection information is sent to described playing module 340; Described playing module 340 is play described ad data based on user's selection information.
Therefore, when mobile terminal 300 is play and show described application data information, both can select information to play and show described ad data information according to the user, also directly redirect broadcast and show described ad data information.
Preferably, described mobile terminal 300 can also comprise: the locating device (not shown), connect third communication module 320, and be used for obtaining the current positional information of mobile terminal, and described positional information is sent to server 200 as user profile.Described positional information can be used as user profile, is stored in subscriber information storing module 251.At this moment, after according to consumer taste information, the ad data of html5 form being classified, can also the positional information current according to mobile terminal 300 be classified by the ad data of html5 form for the second time, thereby only will be corresponding with the current positional information of described mobile terminal 300 and be incorporated in the application data that mobile terminal 300 requires with the ad data of the corresponding html5 form of consumer taste information, finally can improve user's experience effect, improve the success ratio of advertisement.As: consumer taste information is food and drink, user's current location is the Jing'an District, Shanghai, can first adopt sort module 252 to obtain the ad data corresponding with food and drink, and then adopt sort module 252 to obtain positional information from the ad data corresponding with food and drink also to be the ad data of Jing'an District, Shanghai, and positional information corresponding with food and drink is that the ad data of Jing'an District, Shanghai sends to mobile terminal 300 by second communication module 210 the most at last.
Need to prove, described server 200 also can comprise: compression module and coding module, it compresses to ad data and application data the processing of processing and encode respectively, to improve speed and the security to mobile terminal 300 the transmission of datas.Accordingly, described mobile terminal 300 also can comprise: decompression module and decoding module, it carries out decompression and decoding processing to the ad data and the application data that receive respectively.
Correspondingly, with reference to shown in Figure 5, the present invention also provides a kind of data processing method, can comprise:
Step S1 obtains the ad data of flash form;
Step S2 is converted to the ad data of flash form the ad data of html5 form;
Step S3 sends to outside receiving equipment with the ad data of html5 form after conversion.
Wherein, to be converted to the ad data of html5 form can be to adopt switching software to realize to described ad data with the flash form.Particularly, described switching software can be wallaby software.
Wherein, described outside receiving equipment is server, described method can also comprise: described server receives the ad data of described html5 form and the application data solicited message that mobile terminal sends, call the application data corresponding with described application data solicited message, and the information after described application data and the integration of described ad data is issued to described mobile terminal.
Particularly, described application data and described ad data are integrated and can be comprised: obtain the user profile of mobile terminal, described user profile comprises consumer taste information at least; Ad data to described html5 form is classified according to consumer taste at least, obtains the ad data of sorted html5 form; Filter out the ad data corresponding with described user profile from the ad data of sorted html5 form; Ad data and the described application data of the html5 form that filters out are integrated.
Further, described application data and described ad data are integrated and can also be comprised: obtain the current positional information of mobile terminal, search obtains the ad data corresponding with described positional information from the ad data of the html5 form that filters out, and ad data and described application data that search obtains are integrated.
In addition, before the ad data of the html5 form after changing sends to server, can also extract the advertisement tag information of described ad data; The ad data that receives of described server comprises described advertisement tag information.
Described in the present embodiment, data processing method also comprises: after the information after described application data and the integration of described ad data is issued to described mobile terminal, described mobile terminal identifies the ad data of application data and html5 form from the data message that server sends, and at least described application data and advertisement tag information is play and shown.
As an object lesson, after described advertisement tag information being play and shown, obtain the user based on the selection information of described advertisement tag information, and according to user's selection information, described ad data is play and shown.
As another object lesson, after described advertisement tag information being play and shown, need not user's selection information, directly ad data corresponding to described label information play and shown.
Particularly, can adopt above-mentioned data handling system to realize above-mentioned advertisement data processing method, not repeat them here.
Although the present invention discloses as above with preferred embodiment, the present invention is defined in this.Any those skilled in the art without departing from the spirit and scope of the present invention, all can make various changes or modifications, so protection scope of the present invention should be as the criterion with the claim limited range.
Claims (18)
1. a data processing platform (DPP), is characterized in that, comprising:
The ad data treating apparatus comprises: first communication module and modular converter, and wherein, described first communication module is used for obtaining the ad data of flash form; Described modular converter is used for the ad data of the flash form of reception first communication module transmission, and the ad data of flash form is converted to the ad data of html5 form, and the ad data of the html5 form after changing sends to first communication module;
Server connects described first communication module, is used for receiving and storing the ad data of described html5 form.
2. data processing platform (DPP) as claimed in claim 1, is characterized in that, described modular converter comprises:
The first memory module is used for the storage switching software;
Calling module, connect the first memory module and first communication module, after obtaining the ad data of flash form by first communication module, call described switching software, the ad data of flash form is converted to the ad data of html5 form, and the ad data of the html5 form after changing sends to described server by first communication module.
3. data handling system, it is characterized in that, comprise: data processing platform (DPP) as claimed in claim 1 or 2 and mobile terminal, wherein, the ad data of the html5 form that the described ad data treating apparatus of described server reception sends and the application data solicited message that described mobile terminal sends, call the application data corresponding with described application data solicited message, and the information after described application data and the integration of described ad data is issued to described mobile terminal.
4. data handling system as claimed in claim 3, is characterized in that, described server comprises:
Second communication module;
The advertisement data store module connects described second communication module, is used for storing the ad data of the described html5 form that obtains by second communication module;
The application data store module is used for storing applied data;
Search module, connect described second communication module and described application data store module, after the application data solicited message that obtains mobile terminal by second communication module, search obtains the application data corresponding with the application data solicited message of described mobile terminal from described application data;
Extraction module connects described advertisement data store module, is used for Extraction parts or whole described ad data;
Integrate module, connect search module and extraction module, be used for obtaining the ad data that application data that search module obtains and extraction module obtain, and above-mentioned two kinds of data are integrated, and the data after integrating are issued to mobile terminal by second communication module.
5. data handling system as claimed in claim 4, is characterized in that, described extraction module comprises:
Subscriber information storing module, for the user profile of memory mobile terminal, described user profile comprises consumer taste information at least;
Sort module, connect described advertisement data store module, be used for the ad data of the html5 form of advertisement data store module stores is classified according to consumer taste at least, and the ad data of sorted html5 form is stored in the advertisement data store module again;
The screening module, connect described subscriber information storing module, advertisement data store module and integrate module, be used for filtering out the ad data corresponding with described user profile from the ad data of sorted html5 form, and the ad data of the html5 form that filters out is sent to integrate module.
6. data handling system as claimed in claim 4, it is characterized in that, described ad data treating apparatus also comprises: the advertisement tag generation module, connect modular converter and first communication module, be used for the ad data according to the html5 form after described conversion, obtain the advertisement tag information of the html5 form corresponding with described ad data, and the ad data that will comprise advertisement tag information sends to described advertisement data store module by first communication module and second communication module, and described ad data comprises advertisement tag information.
7. data handling system as claimed in claim 6, is characterized in that, described mobile terminal comprises:
Processor is used for generating the application data solicited message;
Third communication module connects described processor and described server, is used for described application data solicited message is sent to described server, and the data message of reception server transmission;
Identification module connects described third communication module, is used for identifying from the data message that server sends the ad data of application data and html5 form;
Playing module connects described identification module, is used at least described application data and advertisement tag information being play;
Display module connects described playing module, is used for the data message of playing is shown.
8. data handling system as claimed in claim 7, it is characterized in that, described mobile terminal also comprises: guidance panel connects described playing module, be used for obtaining the user based on the selection information of described advertisement tag information, and user's selection information is sent to described playing module; Described playing module is play described ad data based on user's selection information.
9. data handling system as claimed in claim 7, it is characterized in that, described mobile terminal also comprises: locating device connects third communication module, be used for obtaining the current positional information of mobile terminal, and described positional information is sent to server as user profile.
10. a data processing method, is characterized in that, comprising:
Obtain the ad data of flash form;
The ad data of flash form is converted to the ad data of html5 form;
The ad data of the html5 form after conversion is sent to outside receiving equipment.
11. data processing method as claimed in claim 10 is characterized in that, the ad data that described ad data with the flash form is converted to the html5 form is to adopt switching software to realize.
12. data processing method as claimed in claim 11 is characterized in that, described switching software is wallaby software.
13. data processing method as claimed in claim 10, it is characterized in that, described outside receiving equipment is server, described method also comprises: described server receives the ad data of described html5 form and the application data solicited message that mobile terminal sends, call the application data corresponding with described application data solicited message, and the information after described application data and the integration of described ad data is issued to described mobile terminal.
14. data processing method as claimed in claim 13 is characterized in that, described application data and the integration of described ad data are comprised: obtain the user profile of mobile terminal, described user profile comprises consumer taste information at least; Ad data to described html5 form is classified according to consumer taste at least, obtains the ad data of sorted html5 form; Filter out the ad data corresponding with described user profile from the ad data of sorted html5 form; Ad data and the described application data of the html5 form that filters out are integrated.
15. data processing method as claimed in claim 14, it is characterized in that, described application data and the integration of described ad data are also comprised: obtain the current positional information of mobile terminal, search obtains the ad data corresponding with described positional information from the ad data of the html5 form that filters out, and ad data and described application data that search obtains are integrated.
16. data processing method as claimed in claim 13 is characterized in that, before the ad data of the html5 form after changing sends to server, extracts the advertisement tag information of described ad data; The ad data that described server receives comprises described advertisement tag information.
17. data processing method as claimed in claim 16, it is characterized in that, also comprise: after the information after described application data and the integration of described ad data is issued to described mobile terminal, described mobile terminal identifies the ad data of application data and html5 form from the data message that server sends, and at least described application data and advertisement tag information is play and shown.
18. data processing method as claimed in claim 17, it is characterized in that, also comprise: after described advertisement tag information is play and shown, obtain the user based on the selection information of described advertisement tag information, and according to user's selection information, described ad data is play and shown.
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