CN111427635B - Third-party information display method, device, equipment and storage medium - Google Patents
Third-party information display method, device, equipment and storage medium Download PDFInfo
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- CN111427635B CN111427635B CN201910019106.9A CN201910019106A CN111427635B CN 111427635 B CN111427635 B CN 111427635B CN 201910019106 A CN201910019106 A CN 201910019106A CN 111427635 B CN111427635 B CN 111427635B
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Abstract
The embodiment of the disclosure discloses a method, a device, equipment and a storage medium for displaying third-party information, wherein the method comprises the following steps: when the page to be displayed comprises a filling area, acquiring at least two alternative third-party platforms matched with the filling area; determining display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform; sending a display inquiry to the alternative third-party platform according to the display priority, and determining the third-party display platform according to a feedback result; and filling display information corresponding to the third-party display platform in a filling area of the page to be displayed. According to the technical scheme provided by the embodiment of the disclosure, the third party display platforms in the corresponding filling areas are determined according to the filling cost and the filling rate of each third party platform, the display strategy is optimized, and the problems that the filling areas are vacant and display position resources are wasted due to insufficient filling rate are solved.
Description
Technical Field
The present disclosure relates to internet technologies, and in particular, to a method and an apparatus for displaying third-party information, an electronic device, and a storage medium.
Background
With the rapid development of science and technology, the internet covers more and more widely, playing a very important role in the daily life of people, wherein websites are used as information display platforms and are more and more widely used by people. People can publish information which they want to disclose through web pages in the website or provide related network services by using the website. People can access the website through a web browser to obtain information required by themselves or enjoy network services.
At present, a manager of a website (e.g., a website owner) may reserve a part of an area in a web page to other third party platforms to publish information that the third party platforms want to publish, and a specific implementation manner is to send a display prompt to a predetermined third party platform before a web page in the website is to be displayed at a user side, so that the third party platform selects whether to display corresponding information in the web page. If the third-party platform selects to be displayed, a corresponding cost value is paid, and if the third-party platform selects not to be displayed, the reserved area in the webpage is displayed in a blank mode.
In the process of implementing the present disclosure, the inventors found that the prior art has the following defects: in the prior art, only the third-party platform corresponding to the reserved area in the webpage is determined according to the paid cost value, and then the situation of blank display of the reserved area occurs with a high probability in the webpage display process, which affects the filling efficiency of the webpage display content and the webpage browsing experience of the user end on the webpage.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for displaying third-party information, electronic equipment and a storage medium, wherein the third-party display platforms are determined according to the filling cost and the filling rate of each third-party platform, and the display strategy of the third-party information is optimized.
In a first aspect, an embodiment of the present disclosure provides a method for displaying third-party information, including:
when the page to be displayed comprises a filling area, acquiring at least two alternative third-party platforms matched with the filling area;
determining display priority corresponding to each alternative third-party platform according to filling cost and filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting filling of the page to be displayed when the alternative third-party platform has filling qualification;
sending a display query to the alternative third-party platforms according to the display priority, and determining a third-party display platform in at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms aiming at the display query;
and filling display information corresponding to the third-party display platform in a filling area of the page to be displayed.
In a second aspect, an embodiment of the present disclosure provides a device for displaying third-party information, including:
the detection and acquisition module is used for acquiring at least two alternative third-party platforms matched with the filling area when the page to be displayed comprises the filling area;
the display priority determining module is used for determining the display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has the filling qualification;
the third-party display platform determining module is used for sending a display inquiry to the alternative third-party platforms according to the display priority and determining a third-party display platform in at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms aiming at the display inquiry;
and the display information filling module is used for filling the display information corresponding to the third-party display platform into the filling area of the page to be displayed.
In a third aspect, an embodiment of the present disclosure provides an electronic device, which includes a memory, a processing apparatus, and a computer program that is stored in the memory and is executable on the processing apparatus, where the processing apparatus implements a method for displaying third-party information according to any embodiment of the present disclosure when executing the computer program.
In a fourth aspect, embodiments of the present disclosure provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform a method for presenting third-party information according to any of the embodiments of the present disclosure.
According to the technical scheme provided by the embodiment of the disclosure, the display priority corresponding to each third-party platform is determined according to the filling cost and the filling rate of each third-party platform, and then the corresponding display information is displayed in the filling area of the page, the selection strategy of the third-party display platform is optimized, the problems that the filling rate is insufficient, the filling area is vacant and display position resources are wasted are avoided, when the display information in the filling area is determined, the filling cost and the filling rate are fully considered, on the basis of ensuring a certain filling cost, the filling rate of the filling area in the page to be displayed is improved, and the information quantity displayed in the page to be displayed is improved.
Drawings
Fig. 1 is a flowchart of a method for displaying third-party information in a first embodiment of the present disclosure;
fig. 2 is a flowchart of a method for displaying third-party information in a second embodiment of the present disclosure;
fig. 3 is a flowchart of a method for displaying third-party information in a third embodiment of the present disclosure;
fig. 4 is a structural diagram of a third party information display device in the fourth embodiment of the disclosure;
fig. 5 is a structural diagram of a display device for third party information in a fifth embodiment of the disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and that no limitation of the disclosure is intended. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Example one
Fig. 1 is a flowchart of a third-party information displaying method provided in an embodiment of the present disclosure, where the present embodiment is applicable to a case where a page filling area displays third-party information, and the method may be executed by a third-party information displaying apparatus, where the apparatus may be implemented by software and/or hardware, and may be generally integrated in a device for displaying third-party information in one or more devices, and the method specifically includes the following steps:
s110, when the page to be displayed comprises the filling area, at least two alternative third-party platforms matched with the filling area are obtained.
In this embodiment, each filling area has at least two matching candidate third party platforms, and in the existing display method for obtaining the third party platforms, among the candidate third party platforms, the third party platform with the highest display price obtains the display opportunity of the filling area.
The loading page when the terminal equipment such as the mobile phone, the tablet personal computer and the like runs the APP, the content page when the website is browsed, the display page when the software or the video runs and the like can be used as the filling area for displaying the related information of the third-party platform. The filler content may be visual information, such as a game scene, or audible information, such as a voice play message.
Specifically, take the example of displaying the advertisement of the merchant in the filling area of the page to be displayed. The page advertisement is a high-tech advertisement operation mode which is transmitted to internet users through a network by using various forms of advertisement banners, text links, multimedia and the like, has the advantage of being unique compared with the traditional propagation media advertisement (such as newspaper, magazine, television and broadcast), and is an important part for implementing the modern marketing media strategy. The page advertisement mainly aims to display the name, brand and product of an advertiser in a page, and can realize interaction by clicking or promote further information transmission through rich media, wherein the rich media refers to an information transmission method with animation, sound, video and/or interactivity and comprises one or more of streaming media, sound, flash, java, javascript, DHTML and other programming languages.
The advertisement types of the pages are various, for example, banner advertisements which display a block advertisement sign; button advertisements presented on a page in the form of buttons of unequal size; the advertisement content is embodied on wallpaper and is arranged on a page with the wallpaper content, so that interested people can download wallpaper advertisements, and the wallpaper type advertisement also comprises picture identification advertisements, character identification advertisements and the like.
And S120, determining the display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has the filling qualification.
The filling cost is the price quoted by each third party platform for obtaining the filling area display opportunity.
The filling rate is the ratio of the number of the third-party platforms in the filling area to the number of the requests sent to the third-party platforms; for example, if 100 presentation requests are sent to a third party platform, but 40 of them do not receive a presentation response, then the fill rate is 60%.
If the request is successful, displaying the relevant content of the third-party platform in the filling area; if the request is not successful, a blank area will be seen in the filled area.
Alternatively, the following equation can be used: s = a × α + B × β, calculating a priority score corresponding to each candidate third-party platform;
wherein, a is the filling cost, α is the weight of the preset filling cost, B is the filling rate, β is the weight of the preset filling rate, and α and β can be set as required; specifically, for convenience of calculation, a may be a filling cost per thousand presentations, and correspondingly, α is a preset weight of the filling cost per thousand presentations.
The scores are arranged from large to small according to the priority scores, and the higher the score is, the higher the display priority corresponding to the third-party platform is; in particular, if the priority scores of at least two alternative third-party platforms are the same, the display priority of the third-party platforms is determined according to the arrangement of the filling costs of the several third-party platforms from high to low, and the higher the filling cost is, the higher the priority is.
Optionally, after the display priority of each third-party platform is determined according to the priority score, if one or more third-party platforms with the filling rates lower than the set threshold are included, the third-party platform with the filling rate lower than the set threshold and the third-party platform with the adjacent priority after the priority where the third-party platform is located exchange the priority. For example, the three third-party platforms are M, N, Q, respectively, and M is determined to be a first priority, N is a second priority, and Q is a third priority according to the priority scores, but if the filling rate of N is lower than a set threshold, then N and Q exchange priorities, and finally, the determined priority order is that M is the first priority, Q is the second priority, and N is the third priority.
S130, sending a display query to the alternative third-party platforms according to the display priority, and determining the third-party display platform in the at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms for the display query.
Sending a display query to an alternative third-party platform according to a display priority, specifically, sequentially acquiring an alternative third-party platform as a current operating platform according to the display priority from high to low, sending the display query to the current operating platform, and determining the third-party platform as the third-party display platform if the feedback information of the alternative third-party platform with the first priority can be received; and if the feedback information of the alternative third-party platform with the second priority can be received, determining that the third-party platform is the third-party display platform.
S140, filling display information corresponding to the third-party display platform in a filling area of the page to be displayed.
According to the technical scheme provided by the embodiment of the disclosure, the display priority corresponding to each third-party platform is determined according to the filling cost and the filling rate of each third-party platform, and then the corresponding display information is displayed in the filling area of the page, the selection strategy of the third-party display platform is optimized, the problems that the filling rate is insufficient, the filling area is vacant and display position resources are wasted are avoided, when the display information in the filling area is determined, the filling cost and the filling rate are fully considered, on the basis of ensuring a certain filling cost, the filling rate of the filling area in the page to be displayed is improved, and the information quantity displayed in the page to be displayed is improved.
Example two
Fig. 2 is a flowchart of a method for displaying third party information in a second embodiment of the present disclosure, which is embodied based on the above embodiments, and in this embodiment, different protection return times are set for third party platforms with different priorities to obtain a display response. Correspondingly, the method of the embodiment specifically includes the following operations:
s210, when the page to be displayed includes the filling area, at least two alternative third-party platforms matched with the filling area are obtained.
S220, determining the display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has the filling qualification.
And S230, sequentially acquiring a standby third-party platform as the current operating platform according to the display priority from high to low, and sending the display inquiry to the current operating platform.
S240, whether the current operating platform feeds back the confirmation display response within the corresponding protection returning time or not is determined: if yes, executing S250; if not, go to S230.
The different display priorities correspond to different return protection times, the higher the display priority is, the longer the given return protection time is, and the lower the display priority is, the shorter the given return protection time is.
And updating the filling rate corresponding to the alternative third-party platforms in real time according to the feedback result of the alternative third-party platforms aiming at the display inquiry, so as to ensure the timeliness and the accuracy of the filling rate of each alternative third-party platform.
Particularly, when no response is fed back to confirm the display response by each alternative third-party platform, the filling area displays set information content, such as public welfare information or blessing information; the set information content is lower than the display priority of the alternative third-party platform.
And S250, determining the current operating platform as the third-party display platform.
S260, filling display information corresponding to the third-party display platform into a filling area of the page to be displayed.
According to the technical scheme provided by the embodiment of the disclosure, the display priority corresponding to each third-party platform is determined according to the filling cost and the filling rate of each third-party platform, different return protection time is set for the third-party platforms with different priorities, the phenomenon that a high-priority client misses a display opportunity due to too little return protection time is avoided, the phenomenon that self benefits are lost due to too long return protection time given to a low-priority client is also avoided, meanwhile, the filling rate is updated in real time according to the feedback result of each display inquiry, and the accuracy and the timeliness of the filling rate of each alternative third-party platform are ensured.
EXAMPLE III
Fig. 3 is a flowchart of a third-party information display method in a third embodiment of the present disclosure, which is embodied on the basis of the above embodiments, and in this embodiment, when a display response of a third-party platform with a higher priority than a current third-party display platform is received, the display information corresponding to the third-party platform with the higher priority is used to replace the display information of the current third-party display platform. Correspondingly, the method of the embodiment specifically includes the following operations:
s310, when the page to be displayed includes the filling area, at least two alternative third-party platforms matched with the filling area are obtained.
S320, determining display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has filling qualification.
S330, according to the display priority from high to low, sequentially acquiring an alternative third-party platform as a current operating platform, and sending the display inquiry to the current operating platform.
S340, whether the current operating platform feeds back the confirmation display response within the corresponding protection returning time or not is determined as follows: if yes, go to S350; if not, go to S330.
And S350, determining the current operating platform as the third-party display platform.
And S360, filling display information corresponding to the third-party display platform in a filling area of the page to be displayed, and executing S370.
And S370, if a confirmation display response of other third party platforms with higher display priority than the third party display platform is received, replacing the display information corresponding to the third party display platform with the display information corresponding to the other third party platforms, and filling the display information in the filling area of the page to be displayed.
When a display response of a third-party platform is received, and the display priority of the third-party platform is higher than that of the current third-party display platform, the display information of the current third-party display platform is replaced by the display information of the third-party platform with the higher display priority, and the information of the client with the higher priority is guaranteed to be displayed preferentially.
According to the technical scheme provided by the embodiment of the disclosure, the display priority corresponding to each third-party platform is determined according to the filling cost and the filling rate of each third-party platform, different return protection time is set for the third-party platforms with different priorities, and meanwhile, after the third-party platform with higher display priority returns a display response within the time after the return protection time is exceeded, the third-party display platform with lower current priority is replaced to serve as a new third-party display platform, so that the vacancy of a filling area is avoided, and the timely display of the third-party platform with high priority is ensured.
Example four
Fig. 4 is a diagram of a third-party information display apparatus provided in the fourth embodiment of the present disclosure, which is capable of performing the third-party information display method provided in any embodiment of the present disclosure, and has functional modules and beneficial effects corresponding to the execution method. The apparatus may be implemented by software and/or hardware, including: the display system comprises a detection and acquisition module 410, a display priority determination module 420, a third party display platform determination module 430 and a display information filling module 440.
The detection and acquisition module 410 is used for acquiring at least two alternative third-party platforms matched with the filling area when the page to be displayed includes the filling area;
a display priority determining module 420, configured to determine a display priority corresponding to each of the candidate third-party platforms according to a filling cost and a filling rate respectively corresponding to each of the candidate third-party platforms, where the filling rate is a probability that the candidate third-party platform selects to fill the page to be displayed when having a filling qualification;
a third party display platform determining module 430, configured to send a display query to the candidate third party platforms according to the display priority, and determine a third party display platform among the at least two candidate third party platforms according to a feedback result of the candidate third party platforms for the display query;
and a display information filling module 440, configured to fill the display information corresponding to the third-party display platform in the filling area of the page to be displayed.
According to the technical scheme provided by the embodiment of the disclosure, the display priority corresponding to each third-party platform is determined according to the filling cost and the filling rate of each third-party platform, and then the corresponding display information is displayed in the filling area of the page, the selection strategy of the third-party display platform is optimized, the problems that the filling rate is insufficient, the filling area is vacant and display position resources are wasted are avoided, when the display information in the filling area is determined, the filling cost and the filling rate are fully considered, on the basis of ensuring a certain filling cost, the filling rate of the filling area in the page to be displayed is improved, and the information quantity displayed in the page to be displayed is improved.
On the basis of the foregoing embodiments, the presentation priority determining module 420 may be specifically configured to:
according to the formula: s = axα + B × β, and a priority score corresponding to each of the candidate third-party platforms is calculated, where a is a filling cost, α is a weight of a preset filling cost, B is a filling rate, and β is a weight of a preset filling rate;
and determining the display priority corresponding to each alternative third-party platform according to the descending order of the priority scores.
On the basis of the foregoing embodiments, the presentation priority determining module 420 may be specifically configured to:
and if at least two first target alternative third-party platforms with the same priority score are included, determining the display priority of each first target alternative third-party platform according to the descending order of the filling cost of each first target alternative third-party platform.
On the basis of the foregoing embodiments, the displaying the priority determining module 420 may specifically include:
and the threshold value judging module is used for determining that if the alternative third party determines that a second target alternative third party platform with the filling rate lower than a set threshold value is included and the display priority of the second target alternative third party platform is not the last priority, interchanging the display priority of an adjacent alternative third party platform behind the display priority of the second target alternative third party platform and the display priority of the second target alternative third party platform.
On the basis of the foregoing embodiments, the third party display platform determining module 430 may be specifically configured to:
according to the display priority from high to low, sequentially acquiring an alternative third-party platform as a current operating platform, and sending the display inquiry to the current operating platform;
if the current operating platform does not feed back a confirmation display response within the corresponding return protection time, returning to execute the operation of sequentially acquiring an alternative third-party platform as the current operating platform according to the sequence from high to low of the display priority;
and if the current operating platform feeds back a confirmation display response within the corresponding return protection time, determining the current operating platform as the third-party display platform.
On the basis of the foregoing embodiments, the third party display platform determining module 430 may specifically include:
and the filling rate updating unit is used for updating the filling rate corresponding to the alternative third-party platform according to the feedback result of the alternative third-party platform for the display inquiry.
On the basis of the foregoing embodiments, the display information filling module 440 may specifically include:
and the replacing unit is used for replacing the display information corresponding to the third-party display platform with the display information corresponding to the other third-party display platform when receiving the confirmation display response of the other third-party display platform with the display priority higher than that of the third-party display platform, and filling the display information in the filling area of the page to be displayed.
The device can execute the method provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method. Technical details that are not elaborated in this embodiment may be referred to a method provided by any embodiment of the present disclosure.
EXAMPLE five
FIG. 5 illustrates a schematic diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM) 502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, the processes described in the flowcharts above may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the disclosed embodiments, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: when the page to be displayed comprises a filling area, acquiring at least two alternative third-party platforms matched with the filling area; determining display priority corresponding to each alternative third-party platform according to filling cost and filling rate respectively corresponding to each alternative third-party platform, wherein the filling rate is the probability of selecting filling of the page to be displayed when the alternative third-party platform has filling qualification; sending a display inquiry to the alternative third-party platforms according to the display priority, and determining a third-party display platform in at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms aiming at the display inquiry; and filling display information corresponding to the third-party display platform in a filling area of the page to be displayed.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a cell does not in some cases constitute a limitation on the cell itself, for example, the fill rate update cell may also be described as a "cell that updates the fill rate corresponding to an alternate third party platform".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure in the embodiments of the present disclosure is not limited to the particular combination of the above-described features, but also encompasses other embodiments in which any combination of the above-described features or their equivalents is possible without departing from the scope of the present disclosure. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.
Claims (9)
1. A method for displaying third-party information is characterized by comprising the following steps:
when the page to be displayed comprises a filling area, acquiring at least two alternative third-party platforms matched with the filling area;
determining display priority corresponding to each alternative third-party platform according to filling cost and filling rate respectively corresponding to each alternative third-party platform, wherein the filling cost is the price quoted by the third-party platform for obtaining the display opportunity of the filling area, and the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has filling qualification;
sending a display inquiry to the alternative third-party platforms according to the display priority, and determining a third-party display platform in at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms aiming at the display inquiry;
filling display information corresponding to the third-party display platform in a filling area of the page to be displayed;
determining the display priority corresponding to each of the alternative third party platforms according to the filling cost and the filling rate respectively corresponding to each of the alternative third party platforms, including:
according to the formula: s = axα + B × β, and a priority score corresponding to each of the candidate third-party platforms is calculated, where a is a filling cost, α is a weight of a preset filling cost, B is a filling rate, and β is a weight of a preset filling rate;
and determining the display priority corresponding to each alternative third-party platform according to the sequence of the priority scores from large to small.
2. The method of claim 1, wherein determining presentation priorities corresponding to the alternative third party platforms in order of decreasing priority scores comprises:
and if at least two first target alternative third-party platforms with the same priority score are included, determining the display priority of each first target alternative third-party platform according to the descending order of the filling cost of each first target alternative third-party platform.
3. The method of claim 1, wherein after determining the presentation priority corresponding to each of the alternative third party platforms according to the filling cost and the filling rate corresponding to each of the alternative third party platforms, further comprising:
and if the second target alternative third-party platform with the filling rate lower than the set threshold is determined to be included, and the display priority of the second target alternative third-party platform is not the last priority, interchanging the display priority of the adjacent alternative third-party platform behind the display priority of the second target alternative third-party platform and the second target alternative third-party platform.
4. The method according to any one of claims 1 to 3, wherein sending a presentation query to the alternative third party platforms according to the presentation priority, and determining a third party presentation platform among the at least two alternative third party platforms according to a feedback result of the alternative third party platforms for the presentation query, comprises:
according to the display priority from high to low, sequentially acquiring an alternative third-party platform as a current operating platform, and sending the display inquiry to the current operating platform;
if the current operating platform does not feed back a confirmation display response within the corresponding return protection time, returning to execute the operation of sequentially acquiring an alternative third-party platform as the current operating platform according to the sequence from high to low of the display priority;
and if the current operating platform feeds back a confirmation display response within the corresponding protection returning time, determining the current operating platform as the third-party display platform.
5. The method of claim 4, further comprising, after determining a third party presentation platform among the at least two alternative third party platforms based on the feedback results of the alternative third party platforms for the presentation query:
and updating the filling rate corresponding to the alternative third-party platform according to the feedback result of the alternative third-party platform aiming at the display inquiry.
6. The method according to claim 4, wherein after the display information corresponding to the third party display platform is filled in the filling area of the page to be displayed, the method further comprises:
and if receiving confirmation display responses of other third party display platforms with higher display priority than the third party display platform, replacing the display information corresponding to the third party display platform with the display information corresponding to the other third party display platforms, and filling the display information in the filling area of the page to be displayed.
7. A third party information display device, comprising:
the detection and acquisition module is used for acquiring at least two alternative third-party platforms matched with the filling area when the page to be displayed comprises the filling area;
the display priority determining module is used for determining the display priority corresponding to each alternative third-party platform according to the filling cost and the filling rate respectively corresponding to each alternative third-party platform, wherein the filling cost is the price quoted by the third-party platform for obtaining the display opportunity of the filling area, and the filling rate is the probability of selecting to fill the page to be displayed when the alternative third-party platform has the filling qualification;
wherein, the determining the display priority corresponding to each of the candidate third party platforms according to the filling cost and the filling rate respectively corresponding to each of the candidate third party platforms includes:
according to the formula: s = axα + B × β, and a priority score corresponding to each of the candidate third-party platforms is calculated, where a is a filling cost, α is a weight of a preset filling cost, B is a filling rate, and β is a weight of a preset filling rate;
determining the display priority corresponding to each alternative third-party platform according to the sequence of the priority scores from large to small;
the third-party display platform determining module is used for sending a display inquiry to the alternative third-party platforms according to the display priority and determining a third-party display platform in at least two alternative third-party platforms according to a feedback result of the alternative third-party platforms aiming at the display inquiry;
and the display information filling module is used for filling the display information corresponding to the third-party display platform into the filling area of the page to be displayed.
8. An electronic device comprising a memory, a processing means and a computer program stored on the memory and executable on the processing means, wherein the processing means, when executing the program, implements the method of presenting third party information as claimed in any one of claims 1 to 6.
9. A storage medium containing computer-executable instructions for performing a method of presentation of third party information as claimed in any one of claims 1-6 when executed by a computer processor.
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| US10789616B2 (en) * | 2017-06-30 | 2020-09-29 | Rovi Guides, Inc. | Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot |
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