CN106202188A - The method and apparatus of advertising creative element tags - Google Patents
The method and apparatus of advertising creative element tags Download PDFInfo
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- CN106202188A CN106202188A CN201610482164.1A CN201610482164A CN106202188A CN 106202188 A CN106202188 A CN 106202188A CN 201610482164 A CN201610482164 A CN 201610482164A CN 106202188 A CN106202188 A CN 106202188A
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 238000002372 labelling Methods 0.000 claims abstract description 15
- 230000008451 emotion Effects 0.000 claims abstract description 8
- 238000005516 engineering process Methods 0.000 claims description 18
- 238000004364 calculation method Methods 0.000 claims description 9
- 238000012856 packing Methods 0.000 claims description 5
- 239000004615 ingredient Substances 0.000 claims description 2
- 238000007405 data analysis Methods 0.000 abstract description 2
- 230000011218 segmentation Effects 0.000 abstract description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 230000002996 emotional effect Effects 0.000 description 1
- 230000004899 motility Effects 0.000 description 1
- 210000000707 wrist Anatomy 0.000 description 1
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- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/5866—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, manually generated location and time information
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The invention discloses the method and apparatus of a kind of advertising creative element tags, the method comprises the following steps: S1: obtain each ad elements in advertising creative, and described ad elements is the unit of composition advertising creative；S2: the combination to each ad elements or multiple ad elements configures corresponding physical attribute label；S3: receive the humanistic vision label of advertising creative, commercial attribute label and the setting of audient's emotion label.Technical scheme can provide more comprehensively, the intention label technique of segmentation, can label respectively, such as specific to each ad elements in advertising creative: logo, model, product, official documents and correspondence, button, background etc..By labelling different ad elements, effectively its advertising creative can be divided into more specific content, data analysis big to advertising creative has more importantly meaning.
Description
Technical field
The invention belongs to technical field of image processing, particularly relate to method and the dress of a kind of advertising creative element tags
Put.
Background technology
Although also having some advertisement technology companies can pay close attention to, analyzes and understand the feature of advertising creative, for intention at present
Stamp some labels, such as about the label " blue " of color, the label " little pure and fresh " of style, but it is essentially all for wound
The label that whole figure of anticipating is beaten, the dimension of label is the thinnest,.
The whole figure used now labels, and having no idea in intention, each carries out concrete division, and does not do
Intention is effectively assessed by method.
Summary of the invention
In order to overcome the deficiencies in the prior art, an object of the present invention is to provide a kind of advertising creative element tags
Method, it can the problem that must not label for ad elements of solution.
The two of the purpose of the present invention are to provide the device of a kind of advertising creative element tags, its can solution must not be for
The problem that ad elements labels.
An object of the present invention realizes by the following technical solutions:
The method of advertising creative element tags, comprises the following steps:
S1: obtain each ad elements in advertising creative, described ad elements is the unit of composition advertising creative；
S2: the combination to each ad elements or multiple ad elements configures corresponding physical attribute label.
Preferably, further comprising the steps of, S3: receive the humanistic vision label of advertising creative, commercial attribute label and be subject to
The setting of many emotion labels, wherein step S3 is between S1 and S2 or after step S3 is positioned at S2.Can solve further
People actively arranges the technical problem of label.
Preferably, in S1, obtained each ad elements in advertising creative by image recognition technology.One can be entered
Step solves to obtain the mode of advertising creative.
Preferably, step S2 specifically includes following steps:
S21: by image recognition technology and machine computing technique to obtain the physical attribute of ad elements；
S22: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically ad elements is configured
Corresponding physical attribute label；
Wherein said corresponding relation by manually preset and preserve with in memorizer.Label allocation can be solved further
Method.
Preferably, described physical attribute label includes ad elements position, ad elements area accounting, the main face of ad elements
One or more in color, model's label, the word line number of poster and Product labelling.Physical attribute label can be solved further
The technical problem of setting.Preferably, described model's label include model's number, model's sex, model's ethnic group, model's identity,
It is one or more that model display area, face angle and model carry in product.Setting of model's label can be solved further
The technical problem put.
Preferably, described Product labelling includes product packing box and/or product number.Product labelling can be solved further
The technical problem of setting.
The two of the object of the invention adopt the following technical scheme that realization:
The device of advertising creative element tags, including with lower module:
Picture recognition module: obtain each ad elements in advertising creative, described ad elements is composition advertising creative
Unit；
Label distribution module: the combination to each ad elements or multiple ad elements configures corresponding physical attribute mark
Sign.
Preferably, also including with lower module, label arranges module: receive the humanistic vision label of advertising creative, business belongs to
Property label and the setting of audient's emotion label, wherein label arranges module and distributes between module in picture recognition module and label
Or label arrange module be positioned at label distribution module after.People can be solved further the technical problem of label is actively set.
Preferably, label distribution module specifically includes following submodule:
Computing module: by image recognition technology and machine computing technique to obtain the physical attribute of ad elements；
Configuration module: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically to advertisement unit
Element configures corresponding physical attribute label,
Wherein, described corresponding relation by manually preset and preserve with in memorizer.Configuration mark can be solved further
The technical problem of the mode signed.
Preferably, described physical attribute label includes ad elements position, ad elements area accounting, the main face of ad elements
One or more in color, model's label, the word line number of poster and Product labelling.Physical attribute label can be solved further
The technical problem of setting.
Preferably, described model's label includes model's number, model's sex, model's ethnic group, model's identity, model's display part
Position, face angle and model carry one or more in product.The technology of the setting that can solve model's label further is asked
Topic.
Preferably, described Product labelling includes product packing box and/or product number.Product labelling can be solved further
The technical problem of setting.
Compared to existing technology, the beneficial effects of the present invention is:
Technical scheme can provide more comprehensively, the intention label technique of segmentation, can be specific to advertisement
Each ad elements in intention labels, such as respectively: logo, model, product, official documents and correspondence, button, background etc..Logical
Cross and different ad elements are labelled, effectively its advertising creative can be divided into more specific content, to advertisement
The big data analysis of intention has more importantly meaning.
Accompanying drawing explanation
Fig. 1 is the flow chart of the method for advertising creative element tags of the present invention；
Fig. 2 is the structured flowchart of the device of advertising creative element tags of the present invention.
Detailed description of the invention
Below, in conjunction with accompanying drawing and detailed description of the invention, the present invention is described further:
As it is shown in figure 1, a kind of method that the invention provides advertising creative element tags, comprise the following steps:
S1: obtaining each ad elements in advertising creative, described ad elements is the ingredient of advertising creative, is
Each junior unit of composition advertising creative；
Advertising creative is i.e. usual so-called advertisement, contains multiple ad elements, such as, extensively inside an advertising creative
Accusing element and may have LOGO, product, model, official documents and correspondence etc., if an advertisement about wrist-watch, the ad elements that it includes may
The model describing for this wrist-watch, brand LOGO of this wrist-watch, word, wearing a wrist watch；And corresponding to different ad elements, such as, produce
This ad elements of product, its possible corresponding different advertising pictures, this step is to advertising creative be disassembled as product, literary composition
Case, LOGO and four ad elements of button, use for subsequent step.
S2: the combination to each ad elements or multiple ad elements configures corresponding physical attribute label, in this step
In be possible not only to single ad elements configure corresponding physical attribute label, it is also possible to the combination to multiple ad elements is carried out
Label allocation, such as the contrast etc. between model and background, so that there is more dimension to mate, specifically wraps in S2
Include following sub-step:
S21: by image recognition technology and machine computing technique to obtain the physical attribute of ad elements；
S22: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically ad elements is configured
Corresponding physical attribute label, wherein said corresponding relation by manually preset and preserve with in memorizer.
Described physical attribute label includes ad elements position, ad elements area accounting, ad elements domain color, model
Label, the word line number of poster and Product labelling.Ad elements position is this advertising unit position in advertising creative, passes through
Machine calculates element coordinate points on the whole figure of intention and automatically calculates the label of correspondence, by calculating the area of ad elements
Area divided by the whole figure of advertising creative obtains ad elements area accounting again, by image recognition technology identification ad elements
Domain color is to configure corresponding label, and described model's label includes model's number, model's sex, model's ethnic group, model's identity, mould
Special display area, face angle and model carry product.Described Product labelling includes product packing box and product number.Above-mentioned also
Can be obtained by image recognition technology.
Each ad elements in advertising creative is automatically beaten by this step by technology such as image recognition and machine calculating
Label.Physical attribute label all represents the natural objective attribute feature of ad elements, these can by image recognition technology and
Machine calculates and obtains, and stamps some physical attribute labels for ad elements, can be after carrying out by playing different labels
Phase has the dimension being more referred to go to pass judgment on the quality of advertising creative when of process, set by the different ad elements of contrast
The difference of seated position, the difference of area accounting, the difference of color, or the ethnic group of model, quantity and sex in advertising creative
Difference pass judgment on spectators and receive the degree of advertising creative.Be conducive to the later stage carry out data process time, set up each pass judgment on dimension
Degree, thus select the scheme optimized the most.
S3: receive the humanistic vision label of advertising creative, commercial attribute label and the setting of audient's emotion label.Humane genus
Property label, represent deflection culture, style (aestheticism, little pure and fresh, calm, the scientific and technological sense etc. of the feature of theory, such as creative design
Deng) and intention tonality (passion, happy, melancholy etc.), from humane angle, different ad elements are carried out labeling process.
Commercial attribute label, represents the features such as Brang Personalities, brand promotion purpose, item property.Such as: Brang Personalities is (sincere, new
Damp, honest etc.), brand promotion purpose (brand image publicity, new products introduction, sales promotion, sample distribute etc.).Audient's emotion mark
Sign: expression audient sees emotional characteristics when intention and element.Such as: like, do not like, happily, doubt etc..These labels
It is by being manually added each label, adds the motility of labeling.Cut by arranging corresponding manually labelling
Face, can carry out autonomy-oriented for different ad elements and label so that operation is the most flexibly and conveniently.This step S3 was both
Can arrange after s 2, it is also possible to be arranged between S1 and S2, in the present embodiment, as the present embodiment after being positioned at S2 with S3
Embodiment.
The image recognition technology of the present embodiment and machine computing technique are ripe prior art, such as, utilize machine meter
Calculation technology calculates accounting, for the computing technique of those skilled in the art's numerical value.
Present invention also offers the device of a kind of advertising creative element tags, including with lower module:
Picture recognition module: obtain each ad elements in advertising creative, described ad elements is composition advertising creative
Unit；
Label distribution module: each ad elements is configured corresponding physical attribute label；Label distribution module is specifically wrapped
Include following submodule:
Computing module: by image recognition technology and machine computing technique to obtain the physical attribute of ad elements；
Configuration module: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically to advertisement unit
Element configure corresponding physical attribute label, wherein, described corresponding relation by manually preset and preserve with in memorizer.
Described physical attribute label includes ad elements position, ad elements area accounting, ad elements domain color, model
Label, the word line number of poster and Product labelling.Described model's label includes model's number, model's sex, model's ethnic group, model
Identity, model display area, face angle and model carry product.Described Product labelling includes product packing box and product
Number.
This label arrange module both may be located at label distribution module after, it is also possible to be positioned at picture recognition module and label
Distribution module between, essentially describe in the present embodiment label arrange module be positioned at label distribution module after embodiment party
Formula: receiving the humanistic vision label of advertising creative, commercial attribute label and the setting of audient's emotion label, wherein label arranges mould
Block distributes between module or label arranges after module is positioned at label distribution module at picture recognition module and label.
It will be apparent to those skilled in the art that can technical scheme as described above and design, make other various
Corresponding change and deformation, and all these change and deformation all should belong to the protection domain of the claims in the present invention
Within.
Claims (10)
1. the method for advertising creative element tags, it is characterised in that comprise the following steps:
S1: obtaining each ad elements in advertising creative, described ad elements is the ingredient of advertising creative；
S2: the combination to each ad elements or multiple ad elements configures corresponding physical attribute label.
2. the method for advertising creative element tags as claimed in claim 1, it is characterised in that further comprising the steps of, S3:
Receiving the humanistic vision label of advertising creative, commercial attribute label and the setting of audient's emotion label, wherein step S3 is positioned at S1
And between S2 or after step S3 is positioned at S2.
3. the method for advertising creative element tags as claimed in claim 1, it is characterised in that in S1, known by image
Other technology obtains each ad elements in advertising creative.
4. the method for advertising creative element tags as claimed in claim 1, it is characterised in that step S2 specifically includes following
Sub-step:
S21: obtained the physical attribute of ad elements by image recognition technology and machine computing technique；
S22: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically ad elements is configured corresponding
Physical attribute label；
Wherein, described corresponding relation is by manually presetting and being stored in memorizer.
5. the method for advertising creative element tags as claimed in claim 1, it is characterised in that described physical attribute label bag
Include ad elements position, ad elements area accounting, ad elements domain color, model's label, the word line number of poster and product
One or more in label.
6. the method for advertising creative element tags as claimed in claim 5, it is characterised in that described model's label includes mould
Special number, model's sex, model's ethnic group, model's identity, model display area, face angle and model carry in product
Or it is multiple.
7. the method for advertising creative element tags as claimed in claim 5, it is characterised in that described Product labelling includes producing
Product packing box and/or product number.
8. the device of advertising creative element tags, it is characterised in that include with lower module:
Picture recognition module: obtaining each ad elements in advertising creative, described ad elements is the composition portion of advertising creative
Point；
Label distribution module: the combination to each ad elements or multiple ad elements configures corresponding physical attribute label.
9. the device of advertising creative element tags as claimed in claim 8, it is characterised in that also include with lower module, mark
Label arrange module: receive the humanistic vision label of advertising creative, commercial attribute label and the setting of audient's emotion label, its acceptance of the bid
Label arrange module, and between picture recognition module and label distribution module or label arranges module and is positioned at label distribution module
Afterwards.
10. the device of advertising creative element tags as claimed in claim 8, it is characterised in that label distribution module is concrete
Including following submodule:
Computing module: by image recognition technology and machine computing technique to obtain the physical attribute of ad elements；
Configuration module: according to physical attribute and the corresponding relation of physical attribute label of ad elements, automatically ad elements is joined
Put corresponding physical attribute label；
Wherein, described corresponding relation by manually preset and preserve with in memorizer.
Priority Applications (8)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610482164.1A CN106202188B (en) | 2016-06-23 | 2016-06-23 | Method and device for tagging elements of advertisement creatives |
| US15/741,268 US10192236B2 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| CA2992118A CA2992118A1 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| EP17814649.4A EP3308342A4 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| GB1800636.1A GB2556534A (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| PCT/CN2017/088473 WO2017219911A1 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| US16/214,273 US10943256B2 (en) | 2016-06-23 | 2018-12-10 | Methods and systems for automatically generating advertisements |
| US17/169,780 US20210192564A1 (en) | 2016-06-23 | 2021-02-08 | Methods and systems for automatically generating advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610482164.1A CN106202188B (en) | 2016-06-23 | 2016-06-23 | Method and device for tagging elements of advertisement creatives |
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| CN106202188A true CN106202188A (en) | 2016-12-07 |
| CN106202188B CN106202188B (en) | 2021-05-11 |
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| CN201610482164.1A Active CN106202188B (en) | 2016-06-23 | 2016-06-23 | Method and device for tagging elements of advertisement creatives |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017219911A1 (en) * | 2016-06-23 | 2017-12-28 | Guangzhou Kuaizi Information Technology Co., Ltd. | Methods and systems for automatically generating advertisements |
| CN111104370A (en) * | 2019-12-18 | 2020-05-05 | 北京大龙得天力广告传媒有限公司 | Advertisement video storage system and method |
| CN113220966A (en) * | 2021-04-29 | 2021-08-06 | 西安点告网络科技有限公司 | Advertisement creative classification display method, system and equipment and readable storage medium |
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| CN111104370A (en) * | 2019-12-18 | 2020-05-05 | 北京大龙得天力广告传媒有限公司 | Advertisement video storage system and method |
| CN113220966A (en) * | 2021-04-29 | 2021-08-06 | 西安点告网络科技有限公司 | Advertisement creative classification display method, system and equipment and readable storage medium |
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| CN106202188B (en) | 2021-05-11 |
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Denomination of invention: Method and device for labeling advertising creative elements Effective date of registration: 20220826 Granted publication date: 20210511 Pledgee: Guangzhou Ti Dong Technology Co.,Ltd. Pledgor: GUANGZHOU KUAIZI INFORMATION TECHNOLOGY Co.,Ltd. Registration number: Y2022440000222 |
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Granted publication date: 20210511 Pledgee: Guangzhou Ti Dong Technology Co.,Ltd. Pledgor: GUANGZHOU KUAIZI INFORMATION TECHNOLOGY Co.,Ltd. Registration number: Y2022440000222 |