CN106202188B - Method and device for tagging elements of advertisement creatives - Google Patents
Method and device for tagging elements of advertisement creatives Download PDFInfo
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Abstract
The invention discloses a method and a device for tagging elements of advertisement creativity, wherein the method comprises the following steps: s1: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are each unit forming the advertisement creativity; s2: configuring corresponding physical attribute labels for each advertisement element or the combination of a plurality of advertisement elements; s3: settings for a personalities tab, a commerce tab, and an audience sentiment tab of an advertising creative are received. The technical scheme of the invention can provide a more comprehensive and subdivided creative tagging technology, and can specifically tag each advertisement element in the advertisement creative, such as: logo, model, product, case, button, background, etc. Through tagging different advertisement elements, the advertisement creatives can be effectively divided into more specific contents, and the method has more important significance on the analysis of the big data of the advertisement creatives.
Description
Technical Field
The invention belongs to the technical field of image processing, and particularly relates to a method and a device for tagging elements of advertisement creativity.
Background
Although some advertising technical companies can pay attention to, analyze and interpret the characteristics of the advertising creative at present and print some labels for the creative, such as a label "blue" related to color and a label "little fresh" related to style, the labels are printed for the whole image of the creative basically, and the dimensions of the labels are not fine enough and not complete enough.
The entire graph employed today is labeled, there is no way to specifically partition each of the creatives and to effectively evaluate the creatives.
Disclosure of Invention
In order to overcome the defects of the prior art, one of the objectives of the present invention is to provide a method for tagging an advertising creative element, which can solve the problem that the advertising element cannot be tagged.
Another object of the present invention is to provide an apparatus for tagging elements of an advertisement creative product, which can solve the problem that the advertising elements cannot be tagged.
One of the purposes of the invention is realized by adopting the following technical scheme:
a method for tagging elements of an ad creative, comprising the steps of:
s1: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are each unit forming the advertisement creativity;
s2: respective physical attribute tags are configured for individual advertising elements or combinations of multiple advertising elements.
Preferably, the method further comprises the following step, S3: settings for the personalities, businesses, and audience sentiments tags of the advertising creative are received, with step S3 located between S1 and S2 or step S3 located after S2. The technical problem that people set labels actively can be further solved.
Preferably, in S1, each advertisement element in the advertising creative is obtained through image recognition techniques. The manner in which ad creatives are obtained can be further addressed.
Preferably, step S2 specifically includes the following steps:
s21: obtaining the physical attributes of the advertisement elements by image recognition technology and machine computing technology;
s22: automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relation between the physical attributes of the advertisement elements and the physical attribute labels;
wherein the corresponding relation is preset manually and stored in the memory. The method of configuring the tag can be further addressed.
Preferably, the physical attribute tags include one or more of advertising element position, advertising element area fraction, advertising element main color, model tag, line number of slogans, and product tag. The technical problem of setting of the physical attribute tag can be further solved. Preferably, the model label includes one or more of a number of models, a gender of the model, a race of the model, an identity of the model, a display portion of the model, a face angle, and a product carried by the model. The technical problem of the setting of the model label can be further solved.
Preferably, the product label comprises a product packaging box and/or a product number. The technical problem of the setting of product labels can be further solved.
The second purpose of the invention is realized by adopting the following technical scheme:
an apparatus for advertising creative element tagging, comprising the following modules:
an image recognition module: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are each unit forming the advertisement creativity;
a label assignment module: respective physical attribute tags are configured for individual advertising elements or combinations of multiple advertising elements.
Preferably, the label setting module further comprises: and receiving the settings of the humanistic attribute tag, the commercial attribute tag and the audience emotion tag of the advertisement creative, wherein the tag setting module is positioned between the image identification module and the tag distribution module or the tag setting module is positioned behind the tag distribution module. The technical problem that people set labels actively can be further solved.
Preferably, the label assignment module specifically comprises the following sub-modules:
a calculation module: obtaining the physical attributes of the advertisement elements by image recognition technology and machine computing technology;
a configuration module: automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relationship between the physical attributes and the physical attribute labels of the advertisement elements,
wherein, the corresponding relation is preset manually and stored in the memory. The technical problem of the way of configuring the tag can be further solved.
Preferably, the physical attribute tags include one or more of advertising element position, advertising element area fraction, advertising element main color, model tag, line number of slogans, and product tag. The technical problem of setting of the physical attribute tag can be further solved.
Preferably, the model label comprises one or more of model number, model gender, model race, model identity, model display part, face angle and model carrying product. The technical problem of the setting of the model label can be further solved.
Preferably, the product label comprises a product packaging box and/or a product number. The technical problem of the setting of product labels can be further solved.
Compared with the prior art, the invention has the beneficial effects that:
the technical scheme of the invention can provide a more comprehensive and subdivided creative tagging technology, and can specifically tag each advertisement element in the advertisement creative, such as: logo, model, product, case, button, background, etc. Through tagging different advertisement elements, the advertisement creatives can be effectively divided into more specific contents, and the method has more important significance on the analysis of the big data of the advertisement creatives.
Drawings
FIG. 1 is a flow chart of a method of tagging elements of an advertisement creative in accordance with the present invention;
figure 2 is a block diagram of the apparatus for tagging elements of an advertising creative of the present invention.
Detailed Description
The invention will be further described with reference to the accompanying drawings and the detailed description below:
as shown in FIG. 1, the present invention provides a method for tagging elements of an advertising creative, comprising the steps of:
s1: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are components of the advertisement creativity, namely, each small unit forming the advertisement creativity;
an advertising creative is a commonly-called advertisement, and an advertising creative contains a plurality of advertising elements, for example, the advertising elements may be LOGO, product, model, copy, etc. if an advertisement related to a watch, the advertising elements may be LOGO of the watch, brand LOGO of the watch, text description, model wearing the watch; the step of decomposing the ad creative into four ad elements of product, copy, LOGO and button is for the subsequent steps.
S2: configuring corresponding physical attribute labels for each advertisement element or for combinations of multiple advertisement elements, in this step, not only configuring corresponding physical attribute labels for a single advertisement element, but also configuring labels for combinations of multiple advertisement elements, such as contrast between a model and a background, so as to enable more dimensions to be matched, and specifically including the following sub-steps in S2:
s21: obtaining the physical attributes of the advertisement elements by image recognition technology and machine computing technology;
s22: and automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relation between the physical attributes of the advertisement elements and the physical attribute labels, wherein the corresponding relation is preset manually and is stored in a memory.
The physical attribute labels comprise advertisement element positions, advertisement element area ratios, advertisement element main colors, model labels, word line numbers of slogans and product labels. The advertisement element position is the position of this advertisement unit in the advertisement intention, through the automatic corresponding label of calculating of coordinate point on the intention whole picture of machine calculation element, obtains advertisement element area ratio through calculating the area of advertisement element and dividing by the area of the whole picture of advertisement intention, through the main colour in the image recognition technology discernment advertisement element in order to dispose corresponding label, the model label includes that model number, model gender, model race, model identity, model display position, face angle and model carry the product. The product label comprises a product packaging box and the number of products. This can also be achieved by image recognition techniques.
In the step, each advertisement element in the advertisement creative is automatically labeled through technologies such as image recognition, machine calculation and the like. The physical attribute labels represent natural objective attribute characteristics of the advertisement elements, the natural objective attribute characteristics can be obtained through image identification technology and machine calculation, some physical attribute labels are marked on the advertisement elements, more dimensions which can be referred to can be provided for judging the quality of the advertisement originality when the post-processing is carried out by marking different labels, and the degree of receiving the advertisement originality by audiences is judged by comparing different setting positions of different advertisement elements, different area ratios and different colors or the types of models in the advertisement originality, and the quantity and the gender of the labels. And when the data processing is facilitated in the later period, each judgment dimension is established, so that the most optimized scheme is selected.
S3: settings for a personalities tab, a commerce tab, and an audience sentiment tab of an advertising creative are received. The humanistic attribute tag represents characteristics biased to culture and concept, such as creative design style (beauty, refreshment, coolness, science and technology feeling and the like) and creative tone (passion, happiness, melancholy and the like), and tags different advertisement elements from the humanistic perspective. The commercial attribute label represents the characteristics of brand character, brand promotion purpose, commodity attribute and the like. Such as: brand character (truthful, trendy, honest, etc.), brand promotion objectives (brand image promotion, new product introduction, sales promotion, sample distribution, etc.). Audience emotion labels: representing the emotional characteristics of the audience as they see the creatives and elements. Such as: like, dislike, happy, puzzled, etc. The labels are added manually, so that the flexibility of labeling is increased. Through setting up corresponding artifical labeling cross-section, can autonomically beat the label to different advertising element for it is more nimble and convenient to operate. The step S3 may be set after S2, or between S1 and S2, and in this embodiment, S3 is located after S2, which is an implementation manner of this embodiment.
The image recognition technology and the machine calculation technology of the present embodiment are mature technologies in the prior art, for example, the calculation of the ratio by using the machine calculation technology is a numerical calculation technology for those skilled in the art.
The invention also provides a device for tagging elements of advertisement creatives, which comprises the following modules:
an image recognition module: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are each unit forming the advertisement creativity;
a label assignment module: configuring corresponding physical attribute labels for each advertisement element; the label distribution module specifically comprises the following sub-modules:
a calculation module: obtaining the physical attributes of the advertisement elements by image recognition technology and machine computing technology;
a configuration module: and automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relation between the physical attributes of the advertisement elements and the physical attribute labels, wherein the corresponding relation is preset manually and is stored in a memory.
The physical attribute labels comprise advertisement element positions, advertisement element area ratios, advertisement element main colors, model labels, word line numbers of slogans and product labels. The model label comprises the number of models, the gender of the models, the race of the models, the identity of the models, the display part of the models, the angles of human faces and the products carried by the models. The product label comprises a product packaging box and the number of products.
The tag setting module may be located behind the tag assigning module, or between the image recognition module and the tag assigning module, and in this embodiment, an implementation in which the tag setting module is located behind the tag assigning module is mainly described: and receiving the settings of the humanistic attribute tag, the commercial attribute tag and the audience emotion tag of the advertisement creative, wherein the tag setting module is positioned between the image identification module and the tag distribution module or the tag setting module is positioned behind the tag distribution module.
Various other modifications and changes may be made by those skilled in the art based on the above-described technical solutions and concepts, and all such modifications and changes should fall within the scope of the claims of the present invention.
Claims (5)
1. The method for tagging the elements of the advertisement creative is characterized by comprising the following steps of:
s1: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are components of the advertisement creativity;
s2: configuring corresponding physical attribute labels for each advertisement element or the combination of a plurality of advertisement elements;
the step S2 specifically includes the following sub-steps:
s21: obtaining the physical attributes of the advertisement elements through an image recognition technology and a machine computing technology;
s22: automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relation between the physical attributes of the advertisement elements and the physical attribute labels;
wherein, the corresponding relation is preset manually and stored in a memory; the physical attribute labels comprise one or more of advertisement element positions, advertisement element area ratios, advertisement element main colors, model labels, word line numbers of slogans and product labels; the model label comprises one or more of the number of models, the sex of the models, the race of the models, the identity of the models, the display part of the models, the angles of human faces and the products carried by the models; the product label comprises a product packaging box and/or the number of products.
2. The method of tagging elements of an advertising creative of claim 1, further comprising the step of, S3: settings for the personalities, businesses, and audience sentiments tags of the advertising creative are received, with step S3 located between S1 and S2 or step S3 located after S2.
3. The method of claim 1 wherein individual ad elements within the ad creative are captured through image recognition techniques in S1.
4. The device for tagging the elements of the advertisement creativity is characterized by comprising the following modules:
an image recognition module: acquiring each advertisement element in the advertisement creativity, wherein the advertisement elements are components of the advertisement creativity;
a label assignment module: configuring corresponding physical attribute labels for each advertisement element or the combination of a plurality of advertisement elements;
the label distribution module specifically comprises the following sub-modules:
a calculation module: obtaining the physical attributes of the advertisement elements by image recognition technology and machine computing technology;
a configuration module: automatically configuring corresponding physical attribute labels for the advertisement elements according to the corresponding relation between the physical attributes of the advertisement elements and the physical attribute labels;
wherein, the corresponding relation is preset manually and stored in a memory; the physical attribute labels comprise one or more of advertisement element positions, advertisement element area ratios, advertisement element main colors, model labels, word line numbers of slogans and product labels; the model label comprises one or more of the number of models, the sex of the models, the race of the models, the identity of the models, the display part of the models, the angles of human faces and the products carried by the models; the product label comprises a product packaging box and/or the number of products.
5. The apparatus for tagging elements of an advertising creative of claim 4, further comprising the following modules, the tagging module: and receiving the settings of the humanistic attribute tag, the commercial attribute tag and the audience emotion tag of the advertisement creative, wherein the tag setting module is positioned between the image identification module and the tag distribution module or the tag setting module is positioned behind the tag distribution module.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610482164.1A CN106202188B (en) | 2016-06-23 | 2016-06-23 | Method and device for tagging elements of advertisement creatives |
| US15/741,268 US10192236B2 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| CA2992118A CA2992118A1 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| EP17814649.4A EP3308342A4 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| GB1800636.1A GB2556534A (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| PCT/CN2017/088473 WO2017219911A1 (en) | 2016-06-23 | 2017-06-15 | Methods and systems for automatically generating advertisements |
| US16/214,273 US10943256B2 (en) | 2016-06-23 | 2018-12-10 | Methods and systems for automatically generating advertisements |
| US17/169,780 US20210192564A1 (en) | 2016-06-23 | 2021-02-08 | Methods and systems for automatically generating advertisements |
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| CA2992118A1 (en) | 2016-06-23 | 2017-12-28 | Guangzhou Kuaizi Information Technology Co., Ltd. | Methods and systems for automatically generating advertisements |
| CN111104370A (en) * | 2019-12-18 | 2020-05-05 | 北京大龙得天力广告传媒有限公司 | Advertisement video storage system and method |
| CN113220966A (en) * | 2021-04-29 | 2021-08-06 | 西安点告网络科技有限公司 | Advertisement creative classification display method, system and equipment and readable storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| CN102982348A (en) * | 2012-12-25 | 2013-03-20 | 百灵时代传媒集团有限公司 | Identification method of advertisement image |
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| CN101872457A (en) * | 2009-04-23 | 2010-10-27 | 深圳市时代赢客网络有限公司 | Advertisement delivery system and advertisement delivery method |
| US20100280876A1 (en) * | 2009-04-30 | 2010-11-04 | Microsoft Corporation | Implicit rating of advertisements |
| CN103136235B (en) * | 2011-11-25 | 2017-07-18 | 上海博泰悦臻网络技术服务有限公司 | Data processing platform (DPP), data handling system and data processing method |
| CN103488608A (en) * | 2013-09-27 | 2014-01-01 | 杨昕吉 | Method and system for quickly creating visual-style electronic business card |
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| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| CN102982348A (en) * | 2012-12-25 | 2013-03-20 | 百灵时代传媒集团有限公司 | Identification method of advertisement image |
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Denomination of invention: Method and device for labeling advertising creative elements Effective date of registration: 20220826 Granted publication date: 20210511 Pledgee: Guangzhou Ti Dong Technology Co.,Ltd. Pledgor: GUANGZHOU KUAIZI INFORMATION TECHNOLOGY Co.,Ltd. Registration number: Y2022440000222 |
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