CN106231384A - Advertisement control method for playing back and device - Google Patents
Advertisement control method for playing back and device Download PDFInfo
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- CN106231384A CN106231384A CN201610569913.4A CN201610569913A CN106231384A CN 106231384 A CN106231384 A CN 106231384A CN 201610569913 A CN201610569913 A CN 201610569913A CN 106231384 A CN106231384 A CN 106231384A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses advertisement control method for playing back and device, relate to Internet technical field, for the problem solving comprehensive descision advertisement time-out.Described method includes: set the advertisement time limit, and the described advertisement time limit includes that advertisement is loaded into the time limit and the time limit is play in advertisement；Time-consumingly judge what advertisement was loaded into, when what advertisement was loaded into prescribes a time limit when time-consumingly exceeding described advertisement loading, then skip advertisement and play positive；When what described advertisement was loaded into prescribes a time limit when being time-consumingly not above described advertisement loading, then time-consumingly judging what advertisement was play；When what described advertisement was play prescribes a time limit when time-consumingly exceeding described advertisement broadcasting, then skip advertisement and play positive.This method is play time-out carry out comprehensive descision by advertisement is loaded into time-out and advertisement, and skips advertisement broadcasting positive in case of overtime, improves the viewing experience of user.
Description
Technical field
The present embodiments relate to Internet technical field, particularly relate to advertisement control method for playing back and device.
Background technology
Prior art, when user side carries out video playback, causes advertisement time-out often allow use if as a variety of causes
Family end rests on advertisement broadcast interface for a long time, bursts until player is run quickly, brings a lot of inconvenience to the experience of user.
The present inventor finds during research the application, if Consumer's Experience to be improved, needs in advertisement
Abandon advertisement to play in the case of time-out and enter positive and play.Advertisement time-out reason is varied, it is impossible to only to single reason
Judge, but should comprehensive descision, and select an optimal judgement usually to terminate advertisement time-out broadcasting.Cause
This, how comprehensive descision advertisement time-out becomes technical problem urgently to be resolved hurrily.
Summary of the invention
In order to solve the problem of comprehensive descision advertisement time-out, the advertisement control method for playing back described in the embodiment of the present invention and dress
Put and have employed following technical scheme.
The first technical scheme that the embodiment of the present invention uses is a kind of advertisement control method for playing back, including:
Setting the advertisement time limit, the described advertisement time limit includes that advertisement is loaded into the time limit and the time limit is play in advertisement；
Time-consumingly judge what advertisement was loaded into, when what advertisement was loaded into prescribes a time limit when time-consumingly exceeding described advertisement loading, then jump
Cross advertisement and play positive；
When what described advertisement was loaded into prescribes a time limit when being time-consumingly not above described advertisement loading, then time-consumingly carrying out what advertisement was play
Judge, when what described advertisement was play prescribes a time limit when time-consumingly exceeding described advertisement broadcasting, then skip advertisement and play positive.
The first technical scheme that the embodiment of the present invention uses also includes: is limited to splice data when setting described advertisement loading and connects
Mouth feedback time limit, splicing advertisement and positive feedback time limit and ad material download time limit；
To splicing data-interface feedback time-consumingly judge, if splicing data-interface feedback time-consumingly exceed setting
The splicing data-interface feedback time limit, then skip advertisement and play positive, otherwise splicing advertisement is time-consumingly sentenced with what positive fed back
Disconnected；
If the splicing advertisement time-consumingly exceeding setting that splicing advertisement is fed back with positive feeds back the time limit with positive, then skip wide
Accuse and play positive, otherwise time-consumingly judge what ad material was downloaded；
If what ad material was downloaded time-consumingly exceedes the ad material download time limit of setting, then skip advertisement and play positive,
Otherwise time-consumingly judge what advertisement was play.
The first technical scheme that the embodiment of the present invention uses also includes:
Set and be limited to when described advertisement is loaded into splice the data-interface feedback time limit；
To splicing data-interface feedback time-consumingly judge, if splicing data-interface feedback time-consumingly exceed setting
The splicing data-interface feedback time limit, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
The first technical scheme that the embodiment of the present invention uses also includes:
Set and be limited to when described advertisement is loaded into splice advertisement and positive feedback time limit；
Splicing advertisement is time-consumingly judged with what positive fed back, if time-consumingly exceeding of splicing that advertisement and positive feed back sets
Fixed splicing advertisement feeds back the time limit with positive, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
The first technical scheme that the embodiment of the present invention uses also includes:
Set and when described advertisement is loaded into, be limited to the ad material download time limit；
Time-consumingly judge what ad material was downloaded, if the ad material time-consumingly exceeding setting that ad material is downloaded
Download the time limit, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
The second technical scheme that the embodiment of the present invention uses is a kind of advertisement broadcast control device, including: the advertisement time limit sets
Cover half block, advertisement are loaded into time-consuming judge module and time-consuming judge module is play in advertisement；
Described advertisement time limit setting module is used for setting advertisement and is loaded into time limit and advertisement broadcasting time limit；
Described advertisement be loaded into time-consuming judge module for advertisement be loaded into time-consumingly judging, when advertisement be loaded into time-consuming
Exceed when described advertisement is loaded into and prescribe a time limit, then skip advertisement and play positive；
Described advertisement is play time-consuming judge module and is loaded into for the described advertisement that is time-consumingly not above being loaded into when described advertisement
Time in limited time, then time-consumingly judging what advertisement was play, time-consumingly exceeding when described advertisement is play in limited time when what described advertisement was play,
Then skip advertisement and play positive.
The second technical scheme that the embodiment of the present invention uses also includes: described advertisement time limit setting module sets described advertisement
Be limited to splice the data-interface feedback time limit during loading, splicing advertisement downloads the time limit with positive feedback time limit and ad material；
Described advertisement is loaded into time-consuming judge module time-consumingly judging splicing data-interface feedback, if splicing data
The splicing data-interface feedback time limit time-consumingly exceeding setting of interface feedback, then skip advertisement and play positive, otherwise wide to splicing
Accuse and time-consumingly judge with what positive fed back；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges splicing advertisement with what positive fed back, if splicing is wide
Accuse the splicing advertisement time-consumingly exceeding setting with positive feedback and feed back the time limit with positive, then skip advertisement and play positive, the most right
What ad material was downloaded time-consumingly judges；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges what ad material was downloaded, if ad material is downloaded
Time-consumingly exceed setting ad material download the time limit, then skip advertisement play positive, otherwise advertisement play time-consuming judge module
Time-consumingly judge what advertisement was play.
The second technical scheme that the embodiment of the present invention uses also includes: described advertisement time limit setting module sets described advertisement
It is limited to during loading splice the data-interface feedback time limit；
Described advertisement is loaded into time-consuming judge module time-consumingly judging splicing data-interface feedback, if splicing data
The splicing data-interface feedback time limit time-consumingly exceeding setting of interface feedback, then skipping advertisement and play positive, otherwise advertisement is play
Time-consuming judge module time-consumingly judges what advertisement was play.
The second technical scheme that the embodiment of the present invention uses also includes: described advertisement time limit setting module sets described advertisement
It is limited to splice advertisement during loading and feeds back the time limit with positive；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges splicing advertisement with what positive fed back, if splicing is wide
Accuse the splicing advertisement time-consumingly exceeding setting with positive feedback and feed back the time limit with positive, then skip advertisement and play positive, the most extensively
Accuse the time-consuming judge module of broadcasting time-consumingly to judge what advertisement was play.
The second technical scheme that the embodiment of the present invention uses also includes: described advertisement time limit setting module sets described advertisement
It is limited to ad material during loading and downloads the time limit；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges what ad material was downloaded, if ad material is downloaded
Time-consumingly exceed setting ad material download the time limit, then skip advertisement play positive, otherwise advertisement play time-consuming judge module
Time-consumingly judge what advertisement was play.
Compared with prior art, the embodiment of the present invention has following beneficial effect: when the embodiment of the present invention is by setting advertisement
Limiting, the described advertisement time limit includes that advertisement is loaded into the time limit and the time limit is play in advertisement.Time-consumingly judged by what advertisement was loaded into, when
Prescribe a time limit when what advertisement was loaded into time-consumingly exceedes described advertisement loading, then skip advertisement and play positive.When described advertisement be loaded into time-consuming
It is not above prescribing a time limit when described advertisement is loaded into, is then time-consumingly judged by what advertisement was play.When the consumption that described advertisement is play
In time, exceed when described advertisement is play in limited time, then skip advertisement and play positive.Therefore, advertisement can be loaded into super by the embodiment of the present invention
The advertisement of Shi Yinqi is play the abnormal advertisement caused with advertisement broadcasting time-out and is play the abnormal comprehensive descision that carries out, and in overtime feelings
Skip advertisement under condition and play positive, improve the viewing experience of user.
Accompanying drawing explanation
Fig. 1 is the step schematic diagram of advertisement control method for playing back described in first embodiment of the invention.
Fig. 2 is the step schematic diagram of advertisement control method for playing back described in second embodiment of the invention.
Fig. 3 is the schematic diagram of advertisement broadcast control device described in first embodiment of the invention.
Fig. 4 is the schematic diagram of advertisement broadcast control device described in second embodiment of the invention.
Fig. 5 is the schematic diagram that advertisement broadcast control device and network side described in second embodiment of the invention interact.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clearly complete
Whole description.Described embodiment is a part of preferred embodiment of the present invention rather than the most feasible embodiment.Based on
Each embodiment in the specific embodiment of the invention, any person skilled in the art is not before making creative work
Put other embodiments obtained, all should belong to the scope of protection of the invention.
Unless otherwise defined, all technology used herein and scientific terminology and person skilled in the art of the present invention
The implication being generally understood that is identical.Any term used herein is intended merely to describe specific embodiment, it is not intended that limit
Protection scope of the present invention processed.
With reference to Fig. 1, it it is the step schematic diagram of advertisement control method for playing back described in first embodiment of the invention.The present invention first
Method described in embodiment includes herein below:
The judgement key element that first embodiment of the invention selects is the time.
Step S1: set the advertisement time limit, the described advertisement time limit includes that advertisement is loaded into time limit and advertisement and plays the time limit.
In the first embodiment of the invention, the described advertisement time limit refers to and starts to be loaded into advertisement from advertisement and finish playing
The spent time.Described advertisement is loaded into the time limit and refers to and start to be loaded into advertisement from advertisement and be loaded into the spent time.
Described advertisement is play the time limit and is referred to and commence play out advertisement from advertisement and finish playing the spent time.
Step S2: time-consumingly judge what advertisement was loaded into, the described advertisement that time-consumingly exceedes being loaded into when advertisement is loaded into the time limit
Time, then skip advertisement and play positive.
Step S3: when what described advertisement was loaded into prescribes a time limit when being time-consumingly not above described advertisement loading, then advertisement is play
Time-consumingly judge, when what described advertisement was play prescribes a time limit when time-consumingly exceeding described advertisement broadcasting, then skip advertisement and play positive.
Positive refers to user and wants the content of viewing, the video content such as including film, TV play, variety show.
In the first embodiment of the invention, the judgement that time-consumingly carries out to advertisement includes herein below: judge what advertisement was loaded into
The time-consuming advertisement whether exceeding setting is loaded into the time limit, if time-out, skips advertisement and plays positive；Judge that advertisement is play time-consuming
The time limit is play in the advertisement whether exceeding setting, if time-out, skips advertisement and plays positive.
First embodiment of the invention, with the time for judging key element, is loaded into time limit and advertisement broadcasting time limit by setting advertisement,
And time-consumingly judge with advertisement broadcasting, if advertisement is loaded into the advertisement loading time-consumingly exceeding setting advertisement loading is time-consuming
Limit, then skip advertisement and play positive, if the advertisement being time-consumingly not above setting that advertisement is loaded into is loaded into the time limit, then broadcasts advertisement
Put time-consumingly judges, if the time limit is play in the advertisement time-consumingly exceeding setting that advertisement is play, then skips advertisement and plays positive.
Thus the advertisement broadcasting exception that can cause advertisement loading time-out and advertisement are play, and the overtime advertisement caused broadcasting is abnormal to be carried out
Comprehensive descision, and skip advertisement broadcasting positive in case of overtime, improve the viewing experience of user.
With reference to Fig. 2, it it is the step schematic diagram of advertisement control method for playing back described in second embodiment of the invention.The present invention second
Method described in embodiment includes herein below:
The judgement key element that second embodiment of the invention selects is the time.
Step A1: set the advertisement time limit, is loaded into the time limit including advertisement and the time limit is play in advertisement, and described advertisement is limited to when being loaded into
Splicing data-interface feedback time limit and/or splicing advertisement download the time limit with positive feedback time limit and/or ad material；
Optionally, set and be limited to splice the data-interface feedback time limit when advertisement is loaded into, splicing advertisement feeds back the time limit with positive
And the ad material download time limit.
Optionally, set and be limited to splice the data-interface feedback time limit when advertisement is loaded into.
Optionally, set and be limited to when advertisement is loaded into splice advertisement and positive feedback time limit.
Optionally, set and when advertisement is loaded into, be limited to the ad material download time limit.
Optionally, when being limited to splicing data-interface feedback time limit and splicing advertisement and positive feedback when setting advertisement loading
Limit.
Optionally, set and be limited to when advertisement is loaded into splice data-interface feedback time limit and ad material download time limit.
Optionally, it is limited to splice advertisement when setting advertisement loading and downloads the time limit with positive feedback time limit and ad material.
In second embodiment of the invention, the described advertisement time limit refers to and starts to be loaded into advertisement from advertisement and finish playing
The spent time.Described advertisement is loaded into the time limit and refers to and start to be loaded into advertisement from advertisement and be loaded into the spent time.
Described advertisement is play the time limit and is referred to and commence play out advertisement from advertisement and finish playing the spent time.
The described splicing data-interface feedback time limit refers to and sends splicing positive data-interface and ad data to network side
After the request of interface, network side response request the time spent by feedback response result.Described splicing advertisement is fed back with positive
Time limit refers to after network side sends the request of splicing positive and advertisement, network side response request feedback response result institute
The time expended.The ad material download time limit refers to after network side sends the request that ad material is downloaded, and network side responds
Request the time spent by feedback response result.
Optionally, step A21 is performed after step A1 terminates: judge whether what described splicing data-interface feed back time-consumingly exceedes
The splicing data-interface feedback time limit set；The splicing data-interface time-consumingly exceeding setting when described splicing data-interface feedback
During feedback in limited time, skip advertisement and play positive.
Optionally, step A22 is performed after step A1 terminates: judge whether what described splicing advertisement and positive fed back time-consumingly surpasses
Cross the splicing advertisement set and feed back the time limit with positive；The splicing time-consumingly exceeding setting fed back when described splicing advertisement and positive is wide
Accuse and prescribe a time limit when feeding back with positive, skip advertisement and play positive.
Optionally, step A23 is performed after step A1 terminates: judge whether what described ad material downloaded time-consumingly exceedes setting
Ad material download the time limit；When the ad material time-consumingly exceeding setting that described ad material is downloaded is downloaded in limited time, skip
Positive is play in advertisement.
In second embodiment of the invention, step A21, step A22 and step A23 may select an independent step and perform,
Or perform several step therein.
For example, if advertisement is loaded into the time limit and is set as splicing data-interface feedback time limit, splicing advertisement by step A1
The time limit is downloaded with positive feedback time limit and ad material.After then step A1 terminates, step A21 is first carried out.If splicing is wide
Accuse the splicing data-interface feedback time limit being time-consumingly not above setting with positive feedback, perform step A22 the most further.If
The splicing advertisement being time-consumingly not above setting that splicing advertisement and positive feed back feeds back the time limit with positive, performs step the most further
A23。
If advertisement is loaded into the time limit and is set as splicing the data-interface feedback time limit by step A1.Perform after then step A1 terminates
Step A21.
If advertisement is loaded into the time limit and is set as that splicing advertisement feeds back the time limit with positive by step A1.Hold after then step A1 terminates
Row step A22.
If advertisement is loaded into the time limit and is set as that ad material downloads the time limit by step A1.Step is performed after then step A1 terminates
A23。
If advertisement is loaded into the time limit and is set as splicing the data-interface feedback time limit and splices advertisement anti-with positive by step A1
The feedback time limit.Step A21 and step A22 is performed after then step A1 terminates.
If advertisement is loaded into the time limit and is set as splicing data-interface feedback time limit and ad material download time limit by step A1.
Step A21 and step A23 is performed after then step A1 terminates.
If advertisement is loaded into the time limit and is set as when splicing advertisement was downloaded with positive feedback time limit and ad material by step A1
Limit.Step A22 and step A22 is performed after then step A1 terminates.
Step A3: time-consumingly judge what advertisement was play, the described advertisement that time-consumingly exceedes play when described advertisement is play
Time in limited time, then skip advertisement and play positive.
If advertisement is loaded into the time limit being time-consumingly not above setting in stage, then need to perform step A3 further.
For example, if performing step A21, step A22 and step A23, the consumption in each stage that advertisement is loaded into successively
Shi Jun is not above the corresponding time limit set, then advertisement is loaded into the time limit being time-consumingly not above setting in stage, now needs
Perform step A3 further.
Second embodiment of the invention is with the time for judging key element, by setting splicing data-interface feedback time limit, splicing extensively
Accusing and download the time limit with positive feedback time limit and ad material, if there being the time limit time-consumingly exceeding its setting of one, then skipping
Positive is play in advertisement.The time limit is play also by setting advertisement, if the time limit is play in the advertisement time-consumingly exceeding setting that advertisement is play,
Then skip advertisement and play positive.Thus can be to splicing data-interface feedback time-out, splicing advertisement and positive feedback time-out, advertisement
Material downloads time-out and advertisement is play time-out and carried out comprehensive descision, and it is the most accurate and timely to judge advertisement time-out.
With reference to Fig. 3, it it is the schematic diagram of advertisement broadcast control device described in first embodiment of the invention.The present invention first implements
Device described in example includes that advertisement time limit setting module 10, advertisement are loaded into time-consuming judge module 20 and time-consuming judge module is play in advertisement
30。
Advertisement time limit setting module 10 is used for setting advertisement and is loaded into time limit and advertisement broadcasting time limit.
The time-consuming judge module of advertisement loading 20 time-consumingly judging for be loaded into advertisement, when what advertisement was loaded into time-consumingly surpasses
Cross when described advertisement is loaded into and prescribe a time limit, then skip advertisement and play positive.
Advertisement play time-consuming judge module 30 for when described advertisement be loaded into be time-consumingly not above described advertisement be loaded into time
In limited time, then time-consumingly judge what advertisement was play, when what described advertisement was play prescribes a time limit, then when time-consumingly exceeding described advertisement broadcasting
Skip advertisement and play positive.
Advertisement is loaded into time-consuming judge module 20 and time-consumingly judges what advertisement was loaded into, time-consumingly exceedes institute when what advertisement was loaded into
State when advertisement is loaded into and prescribe a time limit, then skip advertisement and play positive；The described advertisement that is time-consumingly not above being loaded into when described advertisement is loaded into
Time in limited time, then advertisement is play time-consuming judge module 30 and is time-consumingly judged what advertisement was play.
Advertisement is play time-consuming judge module 30 and is time-consumingly judged what advertisement was play, when what described advertisement was play time-consumingly surpasses
Cross when described advertisement is play and prescribe a time limit, then skip advertisement and play positive.
Described device includes the terminals such as computer, smart mobile phone, Web TV.When advertisement play by needs, described device
Sending splicing positive data-interface and the request of ad data interface to network side, network side response is asked, and by positive data
The splicing result of interface and ad data interface feeds back to described device.Described device receives network side for request splicing positive
After the feedback of data-interface and ad data interface, sending splicing positive and the request of advertisement to network side, network side response please
Ask, and the splicing result of positive and advertisement is fed back to described device.Described device receives network side for request splicing positive
After the feedback of advertisement, start downloads ad material.Splicing positive data-interface and advertisement is sent to network side from described device
Downloading complete to ad material after the request of data-interface, the time experienced is referred to as advertisement and is loaded into time-consuming.By the advertisement time limit
The advertisement that setting module 10 sets is loaded into time-consuming, i.e. advertisement is loaded into the time limit.
Described device commences play out advertisement and finishes the experienced time to advertisement and be referred to as advertisement and play time-consuming.By extensively
The advertisement accusing time limit setting module 10 setting is play time-consuming, i.e. the time limit is play in advertisement.
Described device is loaded into time-consuming judge module 20 by advertisement and judges that advertisement is loaded into the time-consuming advertisement whether exceeding setting
It is loaded into the time limit, if it exceeds the advertisement set is loaded into the time limit, then skips advertisement and play positive.
Described device is loaded into time-consuming judge module 20 by advertisement and judges that the time-consuming advertisement whether exceeding setting is play in advertisement
Play the time limit, if it exceeds the time limit is play in the advertisement set, then skip advertisement and play positive.
Advertisement broadcast control device described in first embodiment of the invention, is used for setting by advertisement time limit setting module 10
Advertisement is loaded into the time limit and the time limit is play in advertisement.Advertisement is loaded into time-consuming judge module 20 and time-consumingly sentences for be loaded into advertisement
Disconnected, when what advertisement was loaded into prescribes a time limit when time-consumingly exceeding described advertisement loading, then skip advertisement and play positive；When described advertisement is loaded into
Time-consumingly be not above prescribing a time limit when described advertisement is loaded into, then the time-consuming judge module 30 of advertisement broadcasting is time-consumingly sentenced what advertisement was play
Disconnected.Prescribe a time limit, then when advertisement time-consumingly exceeding when described advertisement is play of playing that time-consuming judge module 30 judges that described advertisement plays
Skip advertisement and play positive.Therefore, advertisement can be loaded into super by the advertisement broadcast control device described in first embodiment of the invention
The advertisement of Shi Yinqi is play the abnormal advertisement caused with advertisement broadcasting time-out and is play the abnormal comprehensive descision that carries out, and overtime in advertisement
In the case of skip advertisement and play positive, it is to avoid resting on advertisement broadcast interface for a long time, cause player to run quickly routed, infringement is used
The experience at family.
With reference to Fig. 4, it it is the schematic diagram of advertisement broadcast control device described in second embodiment of the invention.The present invention second implements
Device described in example includes that advertisement time limit setting module 100, advertisement are loaded into time-consuming judge module 200 and advertisement is play and time-consumingly judged mould
Block 300.
Advertisement time limit setting module 100 is used for setting advertisement and is loaded into time limit and advertisement broadcasting time limit.
Advertisement is loaded into time-consuming judge module 200 and time-consumingly judges for be loaded into advertisement.
Advertisement is play time-consuming judge module 300 and is time-consumingly judged for play advertisement.
Advertisement is loaded into time-consuming judge module 200 and time-consumingly judges what advertisement was loaded into, when what advertisement was loaded into time-consumingly exceedes
When described advertisement is loaded in limited time, then skip advertisement and play positive.
Advertisement play time-consuming judge module 300 time-consumingly judge what advertisement was play, when described advertisement play time-consuming
Exceed when described advertisement is play and prescribe a time limit, then skip advertisement and play positive.
Described advertisement time limit setting module 100 includes that the advertisement being loaded into the time limit for setting advertisement is loaded into time limit setup unit
101.The advertisement loading time limit that described advertisement loading time limit setup unit 101 sets includes splicing data-interface feedback time limit, spelling
Connect advertisement and download the time limit with positive feedback time limit and ad material.
Described advertisement time limit setting module 100 also includes that time limit setting list is play in the advertisement playing the time limit for setting advertisement
Unit 102.
Advertisement is loaded into time-consuming judge module 200 and includes that splicing data-interface feeds back time-consuming judging unit 201, is used for judging institute
State the time-consuming splicing data-interface feedback time limit whether exceeding setting of splicing data-interface feedback.When described splicing data-interface
When the splicing data-interface time-consumingly exceeding setting of feedback feeds back in limited time, skip advertisement and play positive.
Advertisement is loaded into time-consuming judge module 200 and also includes that splicing advertisement feeds back time-consuming judging unit 202 with positive, is used for sentencing
The time-consuming splicing advertisement whether exceeding setting that disconnected described splicing advertisement and positive feed back feeds back the time limit with positive.When described splicing
When the splicing advertisement time-consumingly exceeding setting that advertisement is fed back with positive is fed back with positive in limited time, skip advertisement and play positive.
Advertisement is loaded into time-consuming judge module 200 and also includes that ad material downloads time-consuming judging unit 203, is used for judging described
The time-consuming ad material whether exceeding setting that ad material is downloaded downloads the time limit.When what described ad material was downloaded time-consumingly exceedes
When the ad material set is downloaded in limited time, skip advertisement and play positive.
In second embodiment of the invention, the splicing data-interface feedback time limit, splicing advertisement and the positive feedback time limit and
It is that advertisement is loaded into the time limit that ad material downloads time limit sum.
When advertisement play by needs, described device sends splicing positive data-interface and ad data interface to network side
Request, network side response request, and the splicing result of positive data-interface and ad data interface is fed back to described device.Institute
State device after the request sending splicing positive data-interface and ad data interface to network side to the feedback receiving network side
It is time-consuming that the spent time is referred to as splicing data-interface feedback.It is loaded into the splicing number that time limit setup unit 101 sets by advertisement
Time-consuming according to interface feedback, i.e. the splicing data-interface feedback time limit.
After described device receives the network side feedback for request splicing positive data-interface and ad data interface, to net
Network side sends splicing positive and the request of advertisement, network side response request, and the splicing result of positive and advertisement is fed back to institute
State device.Described device from send to network side splicing positive and advertisement request after to receive network side feedback spent by
It is time-consuming with positive feedback that time is referred to as splicing advertisement.By advertisement be loaded into time limit setup unit 101 set splicing advertisement with just
Sheet feedback is time-consuming, i.e. the splicing data-interface feedback time limit.
After described device receives the network side feedback for request splicing positive and advertisement, start downloads ad material.From
Described device starts downloads ad material and downloads complete to ad material, and the time experienced is referred to as ad material and downloads time-consuming.
The ad material being loaded into time limit setup unit 101 setting by advertisement is downloaded time-consuming, i.e. ad material downloads the time limit.
Described device commences play out advertisement and finishes the experienced time to advertisement and be referred to as advertisement and play time-consuming.By extensively
Accuse and play the advertisement broadcasting of time limit setup unit 102 setting time-consumingly, i.e. the time limit is play in advertisement.
Optionally, described advertisement is loaded into when time limit setup unit 101 sets described advertisement loading and is limited to splice data-interface
Feedback time limit, splicing advertisement download the time limit with positive feedback time limit and ad material.Described splicing data-interface feedback is time-consumingly sentenced
Disconnected unit 201 time-consumingly judging splicing data-interface feedback, if splicing data-interface feedback time-consumingly exceed setting
The splicing data-interface feedback time limit, then skip advertisement and play positive, otherwise splicing advertisement and positive feeds back time-consuming judging unit
202 pairs of splicing advertisements time-consumingly judge with what positive fed back.It is right that described splicing advertisement and positive feed back time-consuming judging unit 202
Splicing advertisement time-consumingly judges with what positive fed back, if splicing advertisement is wide with the splicing time-consumingly exceeding setting that positive feeds back
Accusing and feed back the time limit with positive, then skip advertisement and play positive, otherwise ad material download time-consuming judging unit 203 is to ad material
That downloads time-consumingly judges.Described ad material is downloaded time-consuming judging unit 203 and is time-consumingly sentenced what ad material was downloaded
Disconnected, if the ad material time-consumingly exceeding setting that ad material is downloaded downloads the time limit, then skip advertisement and play positive, the most extensively
Accuse the time-consuming judge module 300 of broadcasting time-consumingly to judge what advertisement was play.
Optionally, described advertisement is loaded into when time limit setup unit 101 sets described advertisement loading and is limited to splice data-interface
The feedback time limit.Described splicing data-interface feeds back time-consuming judging unit 201 time-consumingly judging splicing data-interface feedback,
If the splicing data-interface feedback time limit time-consumingly exceeding setting of splicing data-interface feedback, then skip advertisement and play positive,
Otherwise the time-consuming judge module 300 of advertisement broadcasting time-consumingly judges what advertisement was play.
Optionally, described advertisement be loaded into time limit setup unit 101 set described advertisement be loaded into time be limited to splice advertisement with just
The sheet feedback time limit.Described splicing advertisement and positive feed back time-consuming judging unit 202 and time-consumingly enter splicing advertisement with what positive fed back
Row judges, if the splicing advertisement time-consumingly exceeding setting that splicing advertisement is fed back with positive feeds back the time limit with positive, then skips wide
Accusing and play positive, otherwise the time-consuming judge module 300 of advertisement broadcasting time-consumingly judges what advertisement was play.
Optionally, described advertisement is loaded into when time limit setup unit 101 sets described advertisement loading and is limited to ad material download
Time limit.Described ad material is downloaded time-consuming judging unit 203 and is time-consumingly judged what ad material was downloaded, if ad material
The ad material time-consumingly exceeding setting downloaded downloads the time limit, then skip advertisement and play positive, and otherwise advertisement is play and time-consumingly judged
Module 300 time-consumingly judges what advertisement was play.
Optionally, described advertisement is loaded into when time limit setup unit 101 sets advertisement loading and is limited to splice data-interface feedback
Time limit and splicing advertisement feed back the time limit with positive.Described splicing data-interface feeds back time-consuming judging unit 201 and connects splicing data
Time-consumingly judging of mouth feedback, if the splicing data-interface time-consumingly exceeding setting of splicing data-interface feedback feeds back
Limit, then skip advertisement and play positive, and otherwise splicing advertisement and the positive time-consuming judging unit 202 of feedback are anti-with positive to splicing advertisement
Time-consumingly judging of feedback.Described splicing advertisement and positive feed back time-consuming judging unit 202 to splicing advertisement and positive feedback
Time-consumingly judge, if the splicing advertisement time-consumingly exceeding setting that splicing advertisement is fed back with positive is fed back the time limit with positive, then
Skipping advertisement and play positive, otherwise the time-consuming judge module 300 of advertisement broadcasting time-consumingly judges what advertisement was play.
Optionally, set and be limited to when advertisement is loaded into splice data-interface feedback time limit and ad material download time limit.Described
Splicing data-interface feeds back time-consuming judging unit 201 time-consumingly judging splicing data-interface feedback, if splicing data
The splicing data-interface feedback time limit time-consumingly exceeding setting of interface feedback, then skip advertisement and play positive, otherwise ad material
Download time-consuming judging unit 203 time-consumingly to judge what ad material was downloaded.Described ad material downloads time-consuming judging unit
Time-consumingly judging of 203 pairs of ad material downloads, if the ad material time-consumingly exceeding setting that ad material is downloaded is downloaded
Time limit, then skipping advertisement and play positive, otherwise the time-consuming judge module 300 of advertisement broadcasting time-consumingly judges what advertisement was play.
Optionally, it is limited to splice advertisement when setting advertisement loading and downloads the time limit with positive feedback time limit and ad material.Institute
State splicing advertisement with positive feedback time-consuming judging unit 202, splicing advertisement time-consumingly to be judged with what positive fed back, if spelled
Connect the splicing advertisement time-consumingly exceeding setting and positive feedback time limit that advertisement is fed back with positive, then skip advertisement and play positive, no
Then the time-consuming judging unit 203 of ad material download time-consumingly judges what ad material was downloaded.Described ad material downloads consumption
Time judging unit 203 time-consumingly judge what ad material was downloaded, if ad material download time-consumingly exceed the wide of setting
Accuse material download the time limit, then skip advertisement play positive, otherwise advertisement play time-consuming judge module 300 advertisement is play time-consuming
Judge.
Fig. 5 is the schematic diagram that advertisement broadcast control device and network side described in second embodiment of the invention interact.Ginseng
Examining Fig. 4 and Fig. 5, described network includes advertising agency server 400 and splicing service 500.Described advertising agency server 400 is used
In to described device feedback request result, described splicing service 500 be used for splicing positive data-interface and ad data interface with
And be used for splicing advertisement and positive.
Network described in second embodiment of the invention is not limited to include advertising agency server 400 and splicing service 500,
Advertising agency server 400 and splicing service 500 can also be same servers simultaneously.
Described device is after network side sends the request of splicing positive data-interface and ad data interface, and network side starts
Response, by splicing service 500 splicing positive data-interface and ad data interface and anti-by advertising agency server 400
Feed described device.If the time spent by this process exceedes the splicing data-interface feedback time limit of setting, the most described dress
Put and skip advertisement broadcasting positive.
Described device is after network side sends the request of splicing positive and advertisement, and network side begins to respond to, and is taken by splicing
Business 500 splicing advertisement and positive, and feed back to described device by advertising agency server 400.If spent by this process
Time exceed the splicing advertisement of setting and feed back the time limit with positive, the most described device is skipped advertisement and is play positive.
Described device is after network side sends the request of splicing positive and advertisement, and network side begins to respond to, and is taken by splicing
Business 500 splicing advertisement and positive, and feed back to described device by advertising agency server 400.If spent by this process
Time exceed the splicing advertisement of setting and feed back the time limit with positive, the most described device is skipped advertisement and is play positive.
Described device is after network side sends the request that ad material is downloaded, and network side begins to respond to, and described device is downloaded
All ad material, if the ad material that the time spent by this process exceedes setting downloads the time limit, the most described device is jumped
Cross advertisement and play positive.
Described device carries out advertisement broadcasting, if the time limit is play in the advertisement that the time spent by this process exceedes setting,
The most described device is skipped advertisement and is play positive.
Device described in second embodiment of the invention, is loaded into time limit setup unit 101 by described advertisement and sets splicing data
Interface feedback time limit, splicing advertisement download the time limit with positive feedback time limit and ad material.Time limit setting is play single by advertisement
Unit 102 sets advertisement and plays time-consuming.Feed back time-consuming judging unit 201 by splicing data-interface and judge described splicing data-interface
The time-consuming splicing data-interface feedback time limit whether exceeding setting of feedback.List is time-consumingly judged with positive feedback by splicing advertisement
Unit 202 judges that the time-consuming splicing advertisement whether exceeding setting that described splicing advertisement and positive feed back feeds back the time limit with positive.Logical
Cross ad material and download the time-consuming ad material whether exceeding setting that time-consuming judging unit 203 judges that described ad material is downloaded
Download the time limit.Play time-consuming judge module 300 by described advertisement and judge that advertisement is play the time-consuming advertisement whether exceeding setting and broadcast
Put the time limit, if it exceeds the time limit is play in the advertisement set, then skip advertisement and play positive.Therefore, second embodiment of the invention institute
State device splicing data-interface feedback time-out, splicing advertisement and positive feedback time-out, ad material can be downloaded time-out and
Advertisement is play the overtime advertisement caused broadcasting and is extremely carried out comprehensive descision, and it is the most accurate and timely, effectively to judge advertisement time-out
Improve the experience of user.
Through the above description of the embodiments, those skilled in the art it can be understood that to each embodiment can
Add required general hardware platform by software to realize, naturally it is also possible to pass through hardware.Based on such understanding, above-mentioned technology
The part that prior art is contributed by scheme the most in other words can embody with the form of software product, this computer
Software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions in order to
Make a computer equipment (can be personal computer, server, or the network equipment etc.) perform each embodiment or
The method described in some part of embodiment.
Above-described embodiment is the present invention preferably embodiment, but embodiments of the present invention are not by above-described embodiment
Limit, the change made under other any spirit without departing from the present invention and principle, modify, substitute, combine, simplify,
All should be the substitute mode of equivalence, within being included in protection scope of the present invention.
Claims (10)
1. an advertisement control method for playing back, it is characterised in that including:
Setting the advertisement time limit, the described advertisement time limit includes that advertisement is loaded into the time limit and the time limit is play in advertisement；
Time-consumingly judge what advertisement was loaded into, when what advertisement was loaded into prescribes a time limit when time-consumingly exceeding described advertisement loading, then skip wide
Accuse and play positive；
When what described advertisement was loaded into prescribes a time limit when being time-consumingly not above described advertisement loading, then time-consumingly sentencing what advertisement was play
Disconnected, when what described advertisement was play prescribes a time limit when time-consumingly exceeding described advertisement broadcasting, then skip advertisement and play positive.
Method the most according to claim 1, it is characterised in that be limited to splice data-interface when setting described advertisement loading anti-
Feedback time limit, splicing advertisement download the time limit with positive feedback time limit and ad material；
To time-consumingly judging of splicing data-interface feedback, if the splicing time-consumingly exceeding setting of splicing data-interface feedback
The data-interface feedback time limit, then skip advertisement and play positive, otherwise splicing advertisement is time-consumingly judged with what positive fed back；
If the splicing advertisement time-consumingly exceeding setting that splicing advertisement is fed back with positive feeds back the time limit with positive, then skip advertisement and broadcast
Put positive, otherwise time-consumingly judge what ad material was downloaded；
If what ad material was downloaded time-consumingly exceedes the ad material download time limit of setting, then skip advertisement and play positive, otherwise
Time-consumingly judge what advertisement was play.
Method the most according to claim 1, it is characterised in that be limited to splice data-interface when setting described advertisement loading anti-
The feedback time limit；
To time-consumingly judging of splicing data-interface feedback, if the splicing time-consumingly exceeding setting of splicing data-interface feedback
The data-interface feedback time limit, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
Method the most according to claim 1, it is characterised in that set and be limited to splice advertisement and positive when described advertisement is loaded into
The feedback time limit；
To splicing advertisement time-consumingly judge with what positive feed back, if splicing advertisement and positive feed back time-consumingly exceed setting
Splicing advertisement feeds back the time limit with positive, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
Method the most according to claim 1, it is characterised in that when being limited to ad material download when setting described advertisement loading
Limit；
Time-consumingly judge what ad material was downloaded, if the ad material time-consumingly exceeding setting that ad material is downloaded is downloaded
Time limit, then skip advertisement and play positive, otherwise time-consumingly judge what advertisement was play.
6. an advertisement broadcast control device, it is characterised in that including: advertisement time limit setting module, advertisement are loaded into time-consuming judgement
Time-consuming judge module is play in module and advertisement；
Described advertisement time limit setting module is used for setting advertisement and is loaded into time limit and advertisement broadcasting time limit；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges for be loaded into advertisement, when what advertisement was loaded into time-consumingly exceedes
When described advertisement is loaded in limited time, then skip advertisement and play positive；
Described advertisement is play time-consuming judge module and is loaded into the time limit for the described advertisement that is time-consumingly not above being loaded into when described advertisement
Time, then time-consumingly judge what advertisement was play, when what described advertisement was play prescribes a time limit when time-consumingly exceeding described advertisement broadcasting, then jump
Cross advertisement and play positive.
Device the most according to claim 6, it is characterised in that described advertisement time limit setting module sets described advertisement and is loaded into
Time be limited to splice data-interface feedback time limit, splicing advertisement and positive feedback time limit and ad material and download the time limit；
Described advertisement is loaded into time-consuming judge module time-consumingly judging splicing data-interface feedback, if splicing data-interface
Feedback time-consumingly exceed setting splicing data-interface feedback the time limit, then skip advertisement play positive, otherwise to splicing advertisement with
Time-consumingly judging of positive feedback；
Described advertisement be loaded into time-consuming judge module to splicing advertisement time-consumingly judge with what positive feed back, if splice advertisement and
The splicing advertisement time-consumingly exceeding setting of positive feedback feeds back the time limit with positive, then skip advertisement and play positive, otherwise to advertisement
What material was downloaded time-consumingly judges；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges what ad material was downloaded, if the consumption that ad material is downloaded
Time exceed setting ad material download the time limit, then skip advertisement play positive, otherwise advertisement play time-consuming judge module to extensively
Accuse time-consumingly judging of broadcasting.
Device the most according to claim 6, it is characterised in that described advertisement time limit setting module sets described advertisement and is loaded into
Time be limited to splice data-interface feedback the time limit；
Described advertisement is loaded into time-consuming judge module time-consumingly judging splicing data-interface feedback, if splicing data-interface
The splicing data-interface feedback time limit time-consumingly exceeding setting of feedback, then skipping advertisement and play positive, otherwise advertisement is play time-consuming
Judge module time-consumingly judges what advertisement was play.
Device the most according to claim 6, it is characterised in that described advertisement time limit setting module sets described advertisement and is loaded into
Time be limited to splice advertisement and positive and feed back the time limit；
Described advertisement be loaded into time-consuming judge module to splicing advertisement time-consumingly judge with what positive feed back, if splice advertisement and
The splicing advertisement time-consumingly exceeding setting of positive feedback feeds back the time limit with positive, then skip advertisement and play positive, and otherwise advertisement is broadcast
Put time-consuming judge module time-consumingly to judge what advertisement was play.
Device the most according to claim 6, it is characterised in that described advertisement time limit setting module sets described advertisement and carries
The fashionable ad material that is limited to downloads the time limit；
Described advertisement is loaded into time-consuming judge module and time-consumingly judges what ad material was downloaded, if the consumption that ad material is downloaded
Time exceed setting ad material download the time limit, then skip advertisement play positive, otherwise advertisement play time-consuming judge module to extensively
Accuse time-consumingly judging of broadcasting.
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| CN201610569913.4A CN106231384A (en) | 2016-07-19 | 2016-07-19 | Advertisement control method for playing back and device |
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