CN105847888A - Advertisement injecting method, terminal and system - Google Patents
Advertisement injecting method, terminal and system Download PDFInfo
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- CN105847888A CN105847888A CN201610183454.6A CN201610183454A CN105847888A CN 105847888 A CN105847888 A CN 105847888A CN 201610183454 A CN201610183454 A CN 201610183454A CN 105847888 A CN105847888 A CN 105847888A
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an advertisement injecting method which includes the steps of playing pre-movie ads before playing a video, and playing at least one piece of standby video advertisement when first video advertisement is detected to be shut down early, wherein the pre-movie ads includes the first video advertisement and plurality pieces of standby video advertisement, the first video advertisement has to be played first and can be shut down early. The pre-movie ads before playing a video are monitored, and at least a piece of standby video advertisement, of which the time is shorter than the first video advertisement, is played after the first video advertisement is shut down early. The problem of waste of ad inventory is thus solved.
Description
Technical field
The present embodiments relate to video playback field, particularly a kind of advertisement placement method, terminal
And system.
Background technology
Before video, bumper advertisements makes each player platform, before formal broadcasting video, and the video of broadcasting
Advertisement, before video, bumper advertisements is with formal video frequency program serial, in user is in order to see below
Holding, advertisement above must be seen, one video of buffering needs the time of several seconds kinds the most on computers,
Just for advertisement, make the best of both worlds.
Currently having bumper advertisements before one, single advertisement duration is the longest, but allows user to close in advance
Closing, the time closed in advance is configured by server.Inventor is realizing the embodiment of the present invention
During find: if user select close above-mentioned advertisement in advance, then user watches advertisement
Total duration will waste advertisement stock less than the maximum ad duration of current video.
Summary of the invention
The technical problem that present invention mainly solves is to provide a kind of advertisement placement method, is detecting the
After one video ads is closed early, when continuation at least one duration of broadcasting is shorter than the first video ads
Long alternate video advertisement, solves the problem of advertisement stock waste in prior art with this.
For solving above-mentioned technical problem, the technical scheme that the present invention uses is: provide a kind of wide
Accuse put-on method, comprise the following steps:
Playing bumper advertisements before video, before described video, bumper advertisements includes: the first video ads and
A plurality of alternate video advertisement, wherein, described first video ads is preferentially play, and described first regards
Frequently advertisement allows to close in advance；
After detecting that the first video ads is closed early, play at least one alternate video advertisement.
Further, the arrangement of the plurality of alternate video advertising orders is play successively, plays to finally
After one alternate video advertisement terminates, before described video, bumper advertisements terminates, and described alternate video is wide
Accuse and do not allow to be closed when playing.
Further, described alternate video advertisement is specially N1Bar, wherein
N1=(T-t1)/t2
Wherein, T is the duration of the first video ads, t1Be the first video allow to close in advance time
Between, t2Duration for alternate video advertisement.
Further, described first video ads is playing t3It is closed after time, plays N2
Bar alternate video advertisement, wherein
N2=t3/t2+1
Wherein, t1≤t3≤T。
Further, described advertisement placement method also includes: be not closed early described in record
The type of the first video ads, preferentially plays first video ads of this type during broadcasting.
Further, described first video ads and alternate video advertisement are provided with link, connect
To the consumption website corresponding with ad content.
Further, the first video ads and the alternate video advertisement of described clicked link are recorded
Type, preferentially play the first video ads and the alternate video advertisement of this type during broadcasting.
Further, the first video ads of Successful Transaction after described clicked link and standby is recorded
By the type of video ads, during broadcasting, preferentially play the first video ads and the alternate video of this type
Advertisement.
Further, record the dealing money of described Successful Transaction, according to described Successful Transaction
Dealing money or the amount of money of accumulative Successful Transaction, the duration of corresponding shortening the first video ads.
For solving above-mentioned technical problem, the technical scheme that the present invention also uses is: provide one
Video playing terminal, described terminal includes:
Broadcast unit, presents bumper advertisements before video for visualization, and wherein, before video, paster is wide
Announcement includes: the first video ads and a plurality of alternate video advertisement, wherein, and described first video ads
Preferentially play, and described first video ads allows to close in advance；
Memory element, is used for storing bumper advertisements before video；
Control unit is for the broadcast state of monitoring the first video ads, wide at described first video
After announcement is closed early, controls broadcast unit and play at least one alternate video advertisement.
For solving above-mentioned technical problem, the technical scheme that the present invention also uses is: provide one
Audio/video player system, described system includes:
Server, after bumper advertisements obtains request before receiving video, sends to requesting party and regards
Bumper advertisements before frequency；
Video playing terminal, obtains request for initiating bumper advertisements before video to server, and broadcasts
Put bumper advertisements before described frequency；
Before described video, bumper advertisements includes: the first video ads and at least one alternate video are wide
Accusing, wherein, described first video ads is preferentially play, and described first video ads allows in advance
Close；
Described video playing terminal monitors the broadcast state of the first video ads in playing process,
After detecting that described first video ads is closed early, play described at least one alternate video wide
Accuse.
The invention have the benefit that the present invention by bumper advertisements before video is monitored,
After detecting that the first video ads is closed early, continuation at least one duration of broadcasting is shorter than first and regards
Frequently the alternate video advertisement of advertisement duration, solves asking of the waste of advertisement stock in prior art with this
Topic.
Accompanying drawing explanation
Fig. 1 is the flow chart of the embodiment of the present invention 1 advertisement placement method；
Fig. 2 is the embodiment of the present invention 2 video playing terminal structured flowchart.
Detailed description of the invention
For the ease of understanding the present invention, below in conjunction with the accompanying drawings and specific embodiment, the present invention is carried out
More detailed description.It should be noted that when element is expressed " being fixed on " another element,
It can be directly on another element or can there is one or more unit placed in the middle therebetween
Part.When an element is expressed " connection " another element, and it can be directly to another
Individual element or one or more element placed in the middle can be there is therebetween.This specification is used
Term " vertical ", " level ", "left", "right" and similar statement are simply
Descriptive purpose.
Unless otherwise defined, this specification is used all of technology and scientific terminology with belong to this
The implication that the those skilled in the art of invention are generally understood that is identical.In the present invention in this specification
Term used in the description be intended merely to describe specific embodiment purpose, be not intended to
Limit the present invention.The term "and/or" that this specification is used includes one or more relevant
Arbitrary and all of combination of Listed Items.
Embodiment 1
As it is shown in figure 1, a kind of advertisement placement method, comprise the following steps:
Bumper advertisements before S1, broadcasting video, before described video, bumper advertisements includes: the first video is wide
Accusing and a plurality of alternate video advertisement, wherein, described first video ads is preferentially play, and described the
One video ads allows to close in advance.Before user uses playing platform displaying video programs, need
Before formal video playback, playing bumper advertisements before video, before this video, bumper advertisements includes:
First video ads and a plurality of alternate video advertisement.Wherein, the first video ads is main broadcasting extensively
Accuse, during broadcasting first and play the first video ads, the duration of the first video ads is longer, generally
Being 75 seconds, in being carried out mode, the duration of the first video ads is bumper advertisements before video
Total duration.But the duration of the first video ads is not limited to this, according to the difference of concrete application scenarios,
The duration of the first video ads can be 30 seconds, 45 seconds, 60 seconds or 90 seconds, or longer, more
The short time.First video ads is in playing process, it is allowed to close in advance.Wherein, standby regard
Frequently advertisement is dispenser-type advertisement, and before whole broadcasting video during bumper advertisements, according at tool
Institute's event in body playing process, decides whether to activate alternate video advertisement, and alternate video is wide
Accuse duration shorter, generally 15 seconds, but the duration of alternate video advertisement is not limited to this, according to tool
The difference of body application scenarios, the duration of the first video ads can be 5 seconds, 10 seconds, 20 seconds or
30 seconds, or longer, shorter time.
S2, detect that the first video ads is closed early after, play at least one alternate video wide
Accuse.Before playing video during bumper advertisements, the first video ads is taken the lead in playing, owing to first regards
The duration of advertisement frequently is consistent with playing the duration of bumper advertisements before video, therefore spectators can be complete makes
After first video ads finishes, before video, bumper advertisements i.e. finishes, not standby in broadcasting
Video ads.Due to, the first video ads allows to be closed in playing process, and spectators can lead
The dynamic broadcasting closing the first video ads.Tackle in above-mentioned can pent first video ads,
In the first video ads playing process, monitor the broadcast state of the first video ads, and record
The playing duration of one video ads, after detecting that the first video ads is closed, i.e. multiple standby
With video ads extracts an alternate video advertisement, and play this alternate video advertisement.Work as detection
After being closed to the first video ads, the number of the alternate video advertisement of selected broadcasting is not limited to one
Individual, according to the duration that the first video ads is played, and the duration of alternate video advertisement, carry out
Allotment, must follow such rule in allocation process, i.e. play the duration of alternate video advertisement, no
Less than the first remaining playing duration of video ads.
In some embodiments, the arrangement of multiple alternate video advertising orders is play successively, plays extremely
After last alternate video advertisement terminates, before described video, bumper advertisements terminates, and described standby regards
Frequently advertisement does not allows to be closed when playing.In this embodiment, multiple alternate video advertisements are also
Nonrandom or rambling play out, multiple alternate video advertisements have in it
Play rules.The play rules of multiple alternate video advertisements derives from: wide to multiple alternate video
Announcement carries out internal sort, will multiple alternate video advertisements be numbered, and multiple video ads are being broadcast
When putting, the numbering internal according to it plays out successively.But player method is not to say that in this: ratio
During the multiple alternate video advertisement in side, carry out the most successively according to the order of numbering, but energy
Enough proceed by broadcasting from any one alternate video advertisement, play not Infinite Cyclic, but
Can be by any one alternate video advertisement, and order is play successively to last by number
After alternate video advertisement terminates, before video, bumper advertisements i.e. terminates to play.
In some embodiments, alternate video advertisement is not unfixed, but has inside
Allocation rule, alternate video advertisement specifically has N1Bar, wherein
N1=(T-t1)/t2
Wherein, T is the duration of the first video ads, t1Be the first video allow to close in advance time
Between, t2Duration for alternate video advertisement.In this embodiment, due to alternate video advertisement
Need to be sent to the terminal of playing platform play out from server, need from server to terminal
By wired or wireless transmitted data on network, expend flow, calculate suitable alternate video of providing and delivering wide
The number accused, it is possible to effectively save floating resources, alleviate the storage load of terminal.
In some embodiments, after detecting that the first video ads is closed early, playing sequence
The alternate video advertisement of arrangement is not randomly draw, first the alternate video advertisement i.e. play
It is concrete which in the labelled alternate video advertisement of multiple tool, there is selection rule.
Particularly as follows: the first video ads is playing t3It is closed after time, plays N2Bar alternate video is wide
Accuse, wherein
N2=t3/t2+1
Wherein, t1≤t3≤ T, t2Duration for alternate video advertisement.
In some embodiments, the class of the first video ads not being closed early described in record
Type, preferentially plays first video ads of this type during broadcasting.In this embodiment, in order to
Make video ads easily be received by spectators, the hobby of spectators is predicted, it was predicted that method is: note
Record single spectators watch video time, the type of the first video not being closed early, then pass through
Data analysis, calculates these spectators when watching the video ads of a certain type, is not closed early
Accounting bigger than the accounting of the first video ads of other classifications time, play the first video ads
Preferential the first video ads playing this type.
In some embodiments, record the first video ads of described clicked link and standby regard
The type of advertisement frequently, the first video ads and the alternate video of preferentially playing this type during broadcasting are wide
Accuse.In this embodiment, the first played video ads and alternate video advertisement are equipped with
Network linking, spectators, when watching the first video ads or alternate video advertisement, click on the first video
After advertisement or alternate video advertisement, the network linking on playing platform is put down at browser or playing
On platform, jump to the webpage connected.At most of conditions, spectators click on this advertisement i.e. to extensively
In announcement, perhaps the commodity in advertisement are taken up, and record by the first video ads of spectators' clickthrough
With the type of alternate video advertisement, and preferentially to spectators play identical type the first video ads and
Alternate video advertisement, is favorably improved the input efficiency of advertisement, and provides convenient for spectators.
In some embodiments, the first video of Successful Transaction after described clicked link is recorded wide
Accuse and the type of alternate video advertisement, during broadcasting, preferentially play first video ads of this type and standby
Use video ads.In this embodiment, the first played video ads and alternate video are wide
Announcement is equipped with network linking, and spectators, when watching the first video ads or alternate video advertisement, click on
After first video ads or alternate video advertisement, the network linking on playing platform at browser or
On playing platform, jump to the webpage connected.To spectators' transaction situation on this link website
It is monitored (not monitoring the private information of these spectators), only monitors these spectators in linked web pages
On be the most successfully traded.Record by the first video ads of spectators' Successful Transaction and standby regard
The type of advertisement frequently, and preferential the first video ads and the alternate video playing identical type to spectators
Advertisement, is favorably improved the input efficiency of advertisement, and provides convenient for spectators.
In some embodiments, record the dealing money of described Successful Transaction, according to described success
The dealing money of transaction or the amount of money of accumulative Successful Transaction, corresponding shortening the first video ads time
Long.In this embodiment, owing to most of spectators are when watching video, its emphasis still exists
The content of bumper advertisements before video before the content rather than video of video ability, in order to
It is balanced between platform interests and spectators' interests.Record spectators are by being arranged on the first video ads
With the network linking in alternate video advertisement, the amount of money being traded or the dealing money of accumulation, and
The amount of money according to transaction shortens the playing duration of the first video ads, illustrates, as being normally applied
In scene, during the first video ads a length of 75 seconds, spectators' link by the first video ads,
Corresponding website consumes 100 yuan, the playing duration of the first video ads is changed to 60 seconds,
The concrete time shortening duration can be configured according to the difference of concrete application scenarios, but follow and disappear
The rule that the many first video ads durations of Fei Yue are the shortest.In some embodiments, record spectators are led to
Cross the network linking being arranged in the first video ads and alternate video advertisement, the amount of money being traded
Or the dealing money of accumulation, and it is pent to extend the first video ads permission according to the amount of money of transaction
Time, illustrating, be normally applied in scene, the first video just allows to close after watching 25 seconds
Close, spectators' link by the first video ads, corresponding website consumes 100 yuan, accordingly
By one video ads allow close time advance to 10 seconds.
Embodiment 2
A kind of video playing terminal 1, including: broadcast unit 11, memory element 13 are single with control
Unit 12, broadcast unit is connected with control unit respectively with memory element.Wherein broadcast unit is for can
Presenting bumper advertisements before video depending on change, before video, bumper advertisements includes: the first video ads and a plurality of
Alternate video advertisement, wherein, described first video ads is preferentially play, and described first video is wide
Announcement allows to close in advance.Memory element is used for storing bumper advertisements and video data before video.Control
Unit, for the broadcast state of monitoring the first video ads, is closed in advance at described first video ads
After closing, control broadcast unit and play at least one alternate video advertisement.Broadcast unit is specially display
Screen, such as electronic display or LCDs.Memory element, specially hard disk or sd card etc. is deposited
Storage device.Control unit, specially computer CPU or arm processor etc..
Terminal in present embodiment can be the wireless terminal with video playback capability, such as intelligence
Mobile phone, panel computer, laptop computer, wearable image documentation equipment etc..It also is able to be to broadcast with video
The catv terminal of playing function, such as intelligent cloud television or desktop computer etc..
First video ads of storage and alternate video advertisement in terminal in present embodiment, it is possible to
It is with storage in the terminal, it is also possible to be sent to by server after associated server is asked by terminal
Terminal.
In present embodiment, only structure and annexation to video terminal is described, for this
The carrying out practically method of terminal, refers to embodiment 1, and embodiment 1 is to whole in present embodiment
The specific descriptions of end operation method.
Embodiment 3
A kind of audio/video player system, system includes: server and video playing terminal.Wherein, clothes
Business device, after bumper advertisements obtains request before receiving video, sends paster before video to requesting party
Advertisement；Video playing terminal obtains request for initiating bumper advertisements before video to server, and broadcasts
Put bumper advertisements before described frequency；Before video, bumper advertisements includes the first video ads and at least one standby
With video ads, wherein, the first video ads is preferentially play, and described first video ads allows
Close in advance；Video playing terminal monitors the broadcast state of the first video ads in playing process,
After detecting that described first video ads is closed early, play described at least one alternate video
Advertisement.
Terminal in present embodiment can be the wireless terminal with video playback capability, such as intelligence
Mobile phone, panel computer, laptop computer, wearable image documentation equipment etc..It also is able to be to broadcast with video
The catv terminal of playing function, such as intelligent cloud television or desktop computer etc..
Server in present embodiment is including but not limited to: PC server, Workgroup Servers,
Department and server or enterprise-level server.
In present embodiment, only the concrete Component units of audio/video player system is described, for
The carrying out practically method of native system, refers to embodiment 1, and embodiment 1 is in present embodiment
The specific descriptions of system operation method.
It should be noted that the description of the present invention and accompanying drawing thereof give the present invention preferably
Embodiment, but, the present invention can be realized by many different forms, however it is not limited to this theory
Embodiment described by bright book, these embodiments, not as the extra restriction to present invention, carry
Purpose for these embodiments is to make the understanding to the disclosure more thorough comprehensively.And
And, above-mentioned each technical characteristic continues to be mutually combined, and forms various embodiments the most enumerated above,
It is accordingly to be regarded as the scope that description of the invention is recorded；Further, those of ordinary skill in the art are come
Say, can be improved according to the above description or convert, and all these modifications and variations all should belong to
Protection domain in claims of the present invention.
Claims (10)
1. an advertisement placement method, it is characterised in that comprise the following steps:
Playing bumper advertisements before video, before described video, bumper advertisements includes: the first video ads and
At least one alternate video advertisement, wherein, described first video ads is preferentially play, and described
One video ads allows to close in advance；
Detect that the reproduction time of the first video ads, less than Preset Time, plays described at least one
Alternate video advertisement.
Advertisement placement method the most according to claim 1, it is characterised in that described standby regard
Frequently advertisement does not allows to be closed when playing.
Advertisement placement method the most according to claim 2, it is characterised in that described standby regard
Frequently advertisement is specially N1Bar, wherein
N1=(T-t1)/t2
Wherein, T is the duration of the first video ads, t1Be the first video allow to close in advance time
Between, t2Duration for alternate video advertisement.
Advertisement placement method the most according to claim 3, it is characterised in that described first regards
Frequently t is being play in advertisement3It is closed after time, plays N2Bar alternate video advertisement, wherein
N2=t3/t2+1
Wherein, t1≤t3≤T。
5. a video playing terminal, it is characterised in that described terminal includes:
Broadcast unit, presents bumper advertisements before video for visualization, and wherein, before video, paster is wide
Announcement includes: the first video ads and at least one alternate video advertisement, wherein, and described first video
Advertisement is preferentially play, and described first video ads allows to close in advance；
Memory element, is used for storing bumper advertisements before video；
Control unit is for the broadcast state of monitoring the first video ads, wide at described first video
After announcement is closed early, play described at least one alternate video advertisement.
Advertisement placement method the most according to claim 5, it is characterised in that described standby regard
Frequently advertisement does not allows to be closed when playing.
Advertisement placement method the most according to claim 6, it is characterised in that described standby regard
Frequently advertisement is specially N1Bar, wherein
N1=(T-t1)/t2
Wherein, T is the duration of the first video ads, t1Be the first video allow to close in advance time
Between, t2Duration for alternate video advertisement.
Advertisement placement method the most according to claim 7, it is characterised in that described first regards
Frequently t is being play in advertisement3It is closed after time, plays N2Bar alternate video advertisement, wherein
N2=t3/t2+1
Wherein, t1≤t3≤T。
9. an audio/video player system, it is characterised in that described system includes:
Server, after bumper advertisements obtains request before receiving video, sends to requesting party and regards
Bumper advertisements before frequency；
Video playing terminal, obtains request for initiating bumper advertisements before video to server, and broadcasts
Put bumper advertisements before described frequency；
Before described video, bumper advertisements includes: the first video ads and at least one alternate video are wide
Accusing, wherein, described first video ads is preferentially play, and described first video ads allows in advance
Close；
Described video playing terminal monitors the broadcast state of the first video ads in playing process,
After detecting that described first video ads is closed early, play described at least one alternate video wide
Accuse.
Advertisement placement method the most according to claim 9, it is characterised in that described standby
Video ads does not allows to be closed when playing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610183454.6A CN105847888A (en) | 2016-03-28 | 2016-03-28 | Advertisement injecting method, terminal and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610183454.6A CN105847888A (en) | 2016-03-28 | 2016-03-28 | Advertisement injecting method, terminal and system |
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| CN105847888A true CN105847888A (en) | 2016-08-10 |
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| CN201610183454.6A Pending CN105847888A (en) | 2016-03-28 | 2016-03-28 | Advertisement injecting method, terminal and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107563806A (en) * | 2017-08-29 | 2018-01-09 | 努比亚技术有限公司 | A kind of advertisement interaction regulation and control method, equipment and computer-readable recording medium |
| TWI716018B (en) * | 2018-08-17 | 2021-01-11 | 美商葛蘭諾公司 | Dynamic reduction in playout of replacement content to help align end of replacement content with end of replaced content |
| US11178451B2 (en) | 2018-08-17 | 2021-11-16 | Roku, Inc. | Dynamic playout of transition frames while transitioning between playout of media streams |
| CN114339418A (en) * | 2021-12-31 | 2022-04-12 | 深圳市雷鸟网络传媒有限公司 | Advertisement playing method and device of television program, computer equipment and storage medium |
| US11917231B2 (en) | 2020-10-29 | 2024-02-27 | Roku, Inc. | Real-time altering of supplemental content duration in view of duration of modifiable content segment, to facilitate dynamic content modification |
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