CN105208448A - Advertisement playing method and device - Google Patents
Advertisement playing method and device Download PDFInfo
- Publication number
- CN105208448A CN105208448A CN201510624622.6A CN201510624622A CN105208448A CN 105208448 A CN105208448 A CN 105208448A CN 201510624622 A CN201510624622 A CN 201510624622A CN 105208448 A CN105208448 A CN 105208448A
- Authority
- CN
- China
- Prior art keywords
- short
- sighted frequency
- video
- long video
- playing
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
Abstract
The embodiment of the invention provides an advertisement playing method and device applied to a client side. The method comprises the steps that short videos forming video advertisements of advertisements to be played are obtained, and the obtained short videos are played; in the process of playing the obtained short videos, whether a long-video playing request is received or not is monitored; after the long-video playing request is monitored, long videos of the video advertisements corresponding to the short videos VCS being played are obtained, wherein duration of the long video of one video advertisement is larger than that of the short video of the video advertisement; the obtained long videos are played. By the application of the scheme, in the advertisement playing process, the client side can switch the short videos of the advertisements to be played into the long videos corresponding to the short videos according to needs of users, in this way, more detailed advertisement content can be provided for the users, the users can operate the advertisements according to interestingness degree of the users in the played advertisements, and user watching experience is promoted.
Description
Technical field
The present invention relates to internet advertisement technology field, particularly relate to a kind of advertisement broadcast method and device.
Background technology
Along with the continuous progress of Internet technology, promoted the fast development of Internet advertising industry, increasing advertiser selects the form of the Internet Online Video advertisement to carry out advertisement putting, such as, in video display process, plays bumper advertisements etc.
In prior art, each play advertisement is made up of at least one video ads usually, and the playing duration of each video ads is all fixing, such as, advertisement Ad to be played is made up of 4 video ads, and wherein, the playing duration of these 4 video ads is 15 seconds.When broadcast advertisement, according to the playing sequence of video ads preset with the fixing duration broadcast advertisement of video ads.
In practical application, application said method can according to the requirement broadcast advertisement of advertiser, but, owing to not supporting the interaction between user and institute's broadcast advertisement in said method, user can not operate advertisement according to the interest level of self, such as, if when user watches interested in certain video ads wherein in the process of advertisement, the more detailed information relevant to this video ads cannot be seen.Obviously, have impact on user's viewing experience.
Summary of the invention
The object of the embodiment of the present invention is to provide a kind of advertisement broadcast method and device, to promote user's viewing experience in advertisement playing process.
For achieving the above object, the embodiment of the invention discloses a kind of advertisement broadcast method, being applied to client, described method comprises:
Obtain the short-sighted frequency of the video ads of composition advertisement to be played, and play the short-sighted frequency obtained;
In the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request;
After monitoring described long video playback request, obtain the short-sighted frequency V play
cSthe long video of corresponding video ads, wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads;
Play the long video obtained.
Preferably, described method also comprises:
After obtained long video playback completes, according to the playing sequence of the short-sighted frequency preset, continue to play described short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
Preferably, described method also comprises:
In the process playing long video, receive short-sighted frequency switchback request;
According to the long video V play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback;
The short-sighted frequency of switchback is treated described in broadcasting.
Preferably, the long video V that playing of described basis
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback, comprising:
Judge described long video V
cLplaying progress rate whether be less than the first default playing progress rate threshold value;
If be less than, determine described long video V
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
Otherwise, according to the playing sequence of the short-sighted frequency preset, determine described long video V
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
Preferably, described method also comprises:
At described long video V
cLplaying progress rate when being more than or equal to described the second default playing progress rate threshold value, receive advertisement and skip request;
From described long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the described default short-sighted frequency obtained.
For achieving the above object, the embodiment of the invention discloses a kind of advertisement play back device, being applied to client, described device comprises:
First short video playback module, for obtaining the short-sighted frequency of the video ads forming advertisement to be played, and plays the short-sighted frequency obtained;
Long video playback request monitoring modular, in the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request;
Long video obtains module, for after monitoring described long video playback request, obtains the short-sighted frequency V play
cSthe long video of corresponding video ads, wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads;
First long video playback module, for playing obtained long video.
Preferably, described device also comprises:
Second long video playback module, after completing in obtained long video playback, according to the playing sequence of the short-sighted frequency preset, continues to play described short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
Preferably, described device also comprises:
Short-sighted frequency switchback request receiving module, in the process playing long video, receives short-sighted frequency switchback request;
Short-sighted frequency determination module, for the long video V that basis is being play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback;
Second short video playback module, for treating the short-sighted frequency of switchback described in playing.
Preferably, described short-sighted frequency determination module, comprising:
Playing progress rate judging unit, for judging described long video V
cLplaying progress rate whether be less than the first default playing progress rate threshold value;
First short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being less than, determines described long video V
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
Second short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being not less than, according to the playing sequence of the short-sighted frequency preset, determines described long video V
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
Preferably, described device also comprises:
Skip request receiving module, at described long video V
cLplaying progress rate when being more than or equal to described the second default playing progress rate threshold value, receive advertisement and skip request;
Executive Module is skipped in advertisement, for from described long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the described default short-sighted frequency obtained.
A kind of advertisement broadcast method that the embodiment of the present invention provides and device, first can be obtained the short-sighted frequency of the video ads of advertisement to be played by client, and play the short-sighted frequency obtained; In the process playing each the short-sighted frequency obtained, whether receive long video playback request by client monitors; After monitoring this long video playback request, continue the long video of the video ads obtaining the short-sighted frequency correspondence play; Then, the long video obtained is play.The scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic flow sheet of a kind of advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
The schematic flow sheet of the another kind of advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention;
The schematic flow sheet of the another kind of advertisement broadcast method that Fig. 3 provides for the embodiment of the present invention;
The structural representation of a kind of advertisement play back device that Fig. 4 provides for the embodiment of the present invention;
The structural representation of the another kind of advertisement play back device that Fig. 5 provides for the embodiment of the present invention;
The structural representation of the another kind of advertisement play back device that Fig. 6 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The schematic flow sheet of a kind of advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention, be applied to client, the method can comprise the following steps:
Step S101: the short-sighted frequency obtaining the video ads of composition advertisement to be played, and play the short-sighted frequency obtained.
In practical application, the short-sighted frequency of each video ads that advertiser can provide by video ads operator in advance and long video are uploaded in video ads database.Wherein, each video ads can have a short-sighted frequency and a long video corresponding with it, and, the playing duration of the short-sighted frequency of each video ads is less than the playing duration of its long video, such as, the playing duration of the short-sighted frequency of a video ads can be 10 seconds or 12 seconds or 15 seconds etc., and the playing duration of the long video of this video ads can be 100 seconds or 120 seconds etc., certainly, the embodiment of the present invention does not need the numerical value of the playing duration to each video ads to limit.In addition, what short-sighted frequency and long video were represented is identical product, compares the short-sighted frequency of video ads, the more detailed description of the product that its long video is represented for video ads.
Concrete, server is when receiving the playing request of video ads, and based on the advertisement serving policy preset, can determine each video ads that client will be play, these each video ads determined just constitute advertisement to be played.
Such as, in a kind of specific implementation, after client receives the video-see request of user by the transmission of click video program play button, video ads playing request can be sent to server, server determines the short-sighted frequency of bumper advertisements before the video that client will be play after receiving this video ads playing request, and the short-sighted frequency of bumper advertisements before determined video is fed back to client.
In another kind of specific implementation, client can also according to the playing progress rate of its displaying video programs, video ads playing request is sent to server, such as, when the playing progress rate of current video program is 50%, user end to server sends video ads playing request, and server determines the short-sighted frequency of bumper advertisements before the video that client will be play after receiving this video ads playing request, and the short-sighted frequency of bumper advertisements before determined video is fed back to client.
According to statistics, most of user does not like watching advertisement, consider the demand of advertiser, when playing advertisement to be played, client in the scheme that the embodiment of the present invention provides first can obtain the short-sighted frequency of each video ads of advertisement to be played, and acquiescence plays the short-sighted frequency of each video ads obtained to carry out the broadcasting of each video ads.Like this, user only needs to spend the less short-sighted frequency of less time viewing playing duration just can recognize the product that each video ads is represented, and also meets the demand that advertiser promotes product.
Step S102: in the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request.
In the process of the short-sighted frequency of client terminal playing video ads, when user watches self interested video ads, often wish more detailed contents that can obtain the product represented in this video ads easily, now user can send long video playback request to client, client can be monitored this long video playback request, to carry out the broadcasting of the long video of this video ads after receiving this long video playback request, want to understand the demand about more contents of interested video ads to meet user.
For example, in advertisement playing process, when the product that user represents certain video ads is interested, user can ask by " finishing watching justifying " button clicked in client the long video watching this video ads, client, after monitoring user and pressing this button, can think the long video playback request that have received this video ads.Certainly, here be only citing, the embodiment of the present invention does not need to limit the specific implementation of long video playback request, and any possible mode all can be applied to the present invention, and those skilled in the art need to arrange according to the concrete condition in practical application.
Step S103: after monitoring long video playback request, obtains the short-sighted frequency V play
cSthe long video of corresponding video ads.
Wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads.
Such as, the playing duration of the short-sighted frequency of a video ads can be 15 seconds, and the playing duration of the long video of this video ads can be 120 seconds.Certainly, the playing duration of above-mentioned short-sighted frequency and long video is only citing, and the embodiment of the present invention does not need to limit the short-sighted frequency of video ads and the playing duration of long video, and those skilled in the art need to arrange according to actual conditions.
Step S104: play the long video obtained.
It should be noted that, after the long video obtaining this video ads, the long video of this video ads obtained by client terminal playing, the short-sighted frequency of this video ads then suspends broadcasting.
In a kind of specific embodiment of the present invention, the method can also comprise:
After obtained long video playback completes, according to the playing sequence of the short-sighted frequency preset, continue to play short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
For example, suppose: the playing sequence of the short-sighted frequency preset is: V
s1, V
s2, V
s3; Further, with above-mentioned V
s1, V
s2, V
s3the long video of corresponding video ads is followed successively by: V
l1, V
l2, V
l3.At the short-sighted frequency V of broadcasting
s1time, receive long video playback request, client continues to play V
s1corresponding long video V
l1, as long video V
l1after finishing playing, according to the short-sighted frequency V preset
s1, V
s2, V
s3playing sequence, play the long video V of corresponding video ads successively
l2, V
l3.
It should be noted that; here " playing sequence of the short-sighted frequency preset " mentioned can be determined according to the advertisement serving policy preset; the playing sequence of short-sighted frequency usually can be relevant with the publicity orders situation that will throw in of advertiser; such as; advertiser specifies in the video ads that first advertisement position corresponding to advertisement to be played plays its product, etc.
Obviously, the scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
See Fig. 2, be the schematic flow sheet of the another kind of advertisement broadcast method that the embodiment of the present invention provides, on the basis of the embodiment of the method shown in Fig. 1, the method can also comprise:
Step S105: in the process playing long video, receive short-sighted frequency switchback request.
It should be noted that, " playing the process of long video " mentioned in step S105 can comprise following two kinds of situations:
Situation one: play short-sighted frequency V
cSthe process of the long video of corresponding video ads;
Situation two: after the long video playback obtained in situation one completes, according to the playing sequence of the short-sighted frequency preset, continues to play short-sighted frequency V
cSthe process of the long video of the video ads of each short-sighted frequency correspondence afterwards.
For example, still suppose: the short-sighted frequency of the video ads of advertisement to be played is followed successively by: V
s1, V
s2, V
s3, and the long video of the video ads of their correspondences is followed successively by: V
l1, V
l2, V
l3.
" playing the process of long video " mentioned in step S105, specifically can comprise following two kinds of situations:
A () is when client is at the short-sighted frequency V of broadcasting
s1time receive long video playback request after, play long video V
l1process;
B () is as the long video V play in (a)
l1after finishing playing, according to the playing sequence of the short-sighted frequency preset, continue to play V
l2and/or V
l3process.
Step S106: according to the long video V play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback.
In a kind of specific implementation of the present invention, step S106 can comprise the following steps:
(1) long video V is judged
cLplaying progress rate whether be less than the first default playing progress rate threshold value, if be less than, perform step (2), otherwise, perform step (3);
(2) long video V is determined
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
(3) according to the playing sequence of the short-sighted frequency preset, long video V is determined
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
It should be noted that, the the first playing progress rate threshold value preset can be 80%, 85%, 90%, 97%, 100% etc., the embodiment of the present invention does not need to limit the concrete numerical value of this first playing progress rate threshold value, in practical application, those skilled in the art need to arrange according to actual conditions.
Understandable, the short-sighted frequency of a video ads and long video are all the descriptions of the identical product for advertiser, when the long video playback progress of a video ads is less than the first default playing progress rate threshold value, can think that user does not also fully recognize the product information will passed in the long video of the video ads of this product, consider the demand of advertiser, when determining the short-sighted frequency until switchback, long video V can be determined
cLthe short-sighted frequency of corresponding video ads, for treating the short-sighted frequency of switchback, with the product information making user fully can recognize this product, reaches the object helping advertiser fully to promote its product.
In a kind of specific implementation, when determining long video V
cLthe short-sighted frequency of corresponding video ads, for when the short-sighted frequency of switchback, replays this short-sighted frequency from the start time point of this short-sighted frequency.
In another kind of specific implementation, the time point that the time-out that client wants the short-sighted frequency of recording of video advertisement to switch to long video is play, like this, when determining long video V
cLthe short-sighted frequency of corresponding video ads, for when the short-sighted frequency of switchback, continues to play this short-sighted frequency the time point that client can be play from recorded time-out, promotes the viewing experience of user.
Understandable, when the long video playback progress of a video ads is not less than the first default playing progress rate threshold value, can think that user has fully recognized the product information that the long video of the video ads of this product will be passed on, consider the viewing experience of user, again the short-sighted frequency product information to be expressed of this video ads is watched again without the need to user, now, long video V can be determined
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
Step S107: play the short-sighted frequency that this treats switchback.
Obviously, the scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
See Fig. 3, be the schematic flow sheet of the another kind of advertisement broadcast method that the embodiment of the present invention provides, on the basis of the embodiment of the method shown in Fig. 1, the method is further comprising the steps of:
Step S108: at long video V
cLplaying progress rate when being more than or equal to the second default playing progress rate threshold value, receive advertisement and skip request.
It should be noted that, the second playing progress rate threshold value preset can be 90%, 100% etc.The embodiment of the present invention does not need to limit the concrete numerical value of this second playing progress rate threshold value, and in practical application, those skilled in the art need to arrange according to actual conditions.
Step S109: from long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the default short-sighted frequency obtained.
It should be noted that, in practical application, the relatively short-sighted frequency of playing duration of the long video of a video ads is still very long, what have is even also large than the playing duration of the short-sighted frequency of each video ads of advertisement to be played, such as, an advertisement to be played is the short-sighted frequency of 4 video ads of 15 seconds, and user only needs 60 seconds just can watch complete, but the playing duration for the long video of a certain video ads interested to user is 120 seconds.Therefore, consider the viewing experience of user, when at long video V
cLplaying progress rate when being more than or equal to the second default playing progress rate threshold value, after request is skipped in reception advertisement, can from long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the default short-sighted frequency obtained.
Obviously, the scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
Below in conjunction with instantiation, describe the present invention, suppose that the details of each video ads of advertisement to be played is as shown in the table:
| Short-sighted frequency | Short-sighted frequency duration (second) | Long video | Long video duration (second) | |
| Ad1 | V a | 15 | V A | 100 |
| Ad2 | V b | 15 | V B | 100 |
| Ad3 | V c | 15 | V C | 100 |
| Ad4 | V d | 15 | V D | 100 |
Example one:
Suppose: the first playing progress rate threshold value Th1 preset is 80%, the second playing progress rate threshold value Th2 preset is 95%.
First, this client obtains the short-sighted frequency of the video ads of advertisement to be played, that is: V
a, V
b, V
c, V
d, and play the short-sighted frequency obtained;
When playing to short-sighted frequency V
athe 8th second time, receive long video-see request;
Now, the short-sighted frequency V play is obtained
athe long video V of corresponding video ads
a;
Then, continue to play long video V
a;
Further, if long video V
anow play 50 seconds, so, judge to obtain long video V
aplaying progress rate 50% be less than the first default playing progress rate threshold value Th1=80%, therefore, determine long video V
athe short-sighted frequency V of corresponding video ads
abe defined as the short-sighted frequency treating switchback, from short-sighted frequency V
atime-out play time point (the 8th second) start, continue play short-sighted frequency.
Example two:
Suppose: the first playing progress rate threshold value Th1 preset is 90%, the second playing progress rate threshold value Th2 preset is 100%.
First, this client obtains the short-sighted frequency of the video ads of advertisement to be played, that is: V
a, V
b, V
c, V
d, and play the short-sighted frequency obtained;
When playing to short-sighted frequency V
bthe 10th second time, receive long video-see request;
Now, the short-sighted frequency V play is obtained
bthe long video V of corresponding video ads
b;
Then, continue to play long video V
b;
Further, if long video V
bnow play 100 seconds, so, judge to obtain long video V
bplaying progress rate 100% equal the second default playing progress rate threshold value 100%, now, user is sent advertisement skipped request by " skipping residue advertisement " button clicked in client, so, from long video V
bswitch back to last short-sighted frequency V in the playing sequence of the default short-sighted frequency obtained
dend-of-file, complete the broadcasting of advertisement to be played.
Obviously, the scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
The structure drawing of device of a kind of advertisement broadcast method that Fig. 4 provides for the embodiment of the present invention, be applied to client, this device can comprise: the first short video playback module 201, long video playback request monitoring modular 202, long video obtain module 203 and the first long video playback module 204; Wherein,
First short video playback module 201, for obtaining the short-sighted frequency of the video ads forming advertisement to be played, and plays the short-sighted frequency obtained;
Long video playback request monitoring modular 202, in the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request;
Long video obtains module 203, for after monitoring long video playback request, obtains the short-sighted frequency V play
cSthe long video of corresponding video ads;
Wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads.
First long video playback module 204, for playing obtained long video.
In a kind of specific embodiment of the present invention, this device can also comprise: the second long video playback module
Wherein, the second long video playback module, after completing in obtained long video playback, according to the playing sequence of the short-sighted frequency preset, continues to play short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
See Fig. 5, for the structure drawing of device of a kind of advertisement broadcast method that the embodiment of the present invention provides, on the basis of the device embodiment shown in Fig. 4, this device can also comprise: short-sighted frequency switchback request receiving module 205, short-sighted frequency determination module 206 and the second short video playback module 207; Wherein,
Short-sighted frequency switchback request receiving module 205, in the process playing long video, receives short-sighted frequency switchback request;
Short-sighted frequency determination module 206, for the long video V that basis is being play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback;
Second short video playback module 207, for playing the short-sighted frequency treating switchback.
In a kind of specific implementation of the present invention, short-sighted frequency determination module 206, can comprise: playing progress rate judging unit, the first short-sighted frequency determining unit and the second short-sighted frequency determining unit; Wherein,
Playing progress rate judging unit, for judging long video V
cLplaying progress rate whether be less than the first default playing progress rate threshold value;
First short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being less than, determines long video V
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
Second short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being not less than, according to the playing sequence of the short-sighted frequency preset, determines long video V
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
See Fig. 6, be the structure drawing of device of a kind of advertisement broadcast method that the embodiment of the present invention provides, on the basis of the device embodiment shown in Fig. 4, this device can also comprise: skip request receiving module 208 and Executive Module 209 is skipped in advertisement; Wherein,
Skip request receiving module 208, at long video V
cLplaying progress rate when being more than or equal to the second default playing progress rate threshold value, receive advertisement and skip request;
Executive Module 209 is skipped in advertisement, for from long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the default short-sighted frequency obtained.
The scheme that the application embodiment of the present invention provides, in advertisement playing process, client can switch to long video corresponding to it according to user's request from the short-sighted frequency of advertisement to be played, how more detailed ad content can be provided like this for user, visible, user can operate advertisement according to self interest level to institute's broadcast advertisement, improves user's viewing experience.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realized in said method execution mode is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. an advertisement broadcast method, is characterized in that, is applied to client, and described method comprises:
Obtain the short-sighted frequency of the video ads of composition advertisement to be played, and play the short-sighted frequency obtained;
In the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request;
After monitoring described long video playback request, obtain the short-sighted frequency V play
cSthe long video of corresponding video ads, wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads;
Play the long video obtained.
2. method according to claim 1, is characterized in that, described method also comprises:
After obtained long video playback completes, according to the playing sequence of the short-sighted frequency preset, continue to play described short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
3. method according to claim 1 and 2, is characterized in that, described method also comprises:
In the process playing long video, receive short-sighted frequency switchback request;
According to the long video V play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback;
The short-sighted frequency of switchback is treated described in broadcasting.
4. method according to claim 3, is characterized in that, the long video V that described basis is being play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback, comprising:
Judge described long video V
cLplaying progress rate whether be less than the first default playing progress rate threshold value;
If be less than, determine described long video V
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
Otherwise, according to the playing sequence of the short-sighted frequency preset, determine described long video V
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
5. method according to claim 3, is characterized in that, described method also comprises:
At described long video V
cLplaying progress rate when being more than or equal to described the second default playing progress rate threshold value, receive advertisement and skip request;
From described long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the described default short-sighted frequency obtained.
6. an advertisement play back device, is characterized in that, is applied to client, and described device comprises:
First short video playback module, for obtaining the short-sighted frequency of the video ads forming advertisement to be played, and plays the short-sighted frequency obtained;
Long video playback request monitoring modular, in the process playing the short-sighted frequency obtained, whether monitoring receives long video playback request;
Long video obtains module, for after monitoring described long video playback request, obtains the short-sighted frequency V play
cSthe long video of corresponding video ads, wherein, the duration of the long video of a video ads is greater than the duration of the short-sighted frequency of this video ads;
First long video playback module, for playing obtained long video.
7. device according to claim 6, is characterized in that, described device also comprises:
Second long video playback module, after completing in obtained long video playback, according to the playing sequence of the short-sighted frequency preset, continues to play described short-sighted frequency V
cSthe long video of the video ads of each short-sighted frequency correspondence afterwards.
8. the device according to claim 6 or 7, is characterized in that, described device also comprises:
Short-sighted frequency switchback request receiving module, in the process playing long video, receives short-sighted frequency switchback request;
Short-sighted frequency determination module, for the long video V that basis is being play
cLplaying progress rate, according to preset short-sighted frequency determine rule, determine the short-sighted frequency treating switchback;
Second short video playback module, for treating the short-sighted frequency of switchback described in playing.
9. device according to claim 8, is characterized in that, described short-sighted frequency determination module, comprising:
Playing progress rate judging unit, for judging described long video V
cLplaying progress rate whether be less than the first default playing progress rate threshold value;
First short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being less than, determines described long video V
cLthe short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback;
Second short-sighted frequency determining unit, for when the judged result of playing progress rate judging unit is for being not less than, according to the playing sequence of the short-sighted frequency preset, determines described long video V
cLnext short-sighted frequency of the short-sighted frequency of corresponding video ads is for treating the short-sighted frequency of switchback.
10. device according to claim 8, is characterized in that, described device also comprises:
Skip request receiving module, at described long video V
cLplaying progress rate when being more than or equal to described the second default playing progress rate threshold value, receive advertisement and skip request;
Executive Module is skipped in advertisement, for from described long video V
cLswitch back to the end-of-file of last short-sighted frequency in the playing sequence of the described default short-sighted frequency obtained.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510624622.6A CN105208448B (en) | 2015-09-25 | 2015-09-25 | A kind of advertisement broadcast method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510624622.6A CN105208448B (en) | 2015-09-25 | 2015-09-25 | A kind of advertisement broadcast method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN105208448A true CN105208448A (en) | 2015-12-30 |
| CN105208448B CN105208448B (en) | 2018-07-17 |
Family
ID=54955825
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510624622.6A Active CN105208448B (en) | 2015-09-25 | 2015-09-25 | A kind of advertisement broadcast method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105208448B (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105847888A (en) * | 2016-03-28 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement injecting method, terminal and system |
| CN110225409A (en) * | 2019-07-19 | 2019-09-10 | 北京字节跳动网络技术有限公司 | Audio and video playing method, apparatus, electronic equipment and readable medium |
| CN110290419A (en) * | 2019-06-25 | 2019-09-27 | 北京奇艺世纪科技有限公司 | Video broadcasting method, device and electronic equipment |
| CN110958470A (en) * | 2019-12-09 | 2020-04-03 | 北京字节跳动网络技术有限公司 | Multimedia content processing method, device, medium and electronic equipment |
| CN112214678A (en) * | 2020-10-20 | 2021-01-12 | 北京意匠文枢科技有限公司 | Method and device for recommending short video information |
| CN112632323A (en) * | 2020-12-16 | 2021-04-09 | 北京字节跳动网络技术有限公司 | Video playing method, device, equipment and medium |
| CN114638660A (en) * | 2022-05-19 | 2022-06-17 | 广东省广告集团股份有限公司 | Media advertisement putting method |
| CN114693359A (en) * | 2022-04-01 | 2022-07-01 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
| WO2023246711A1 (en) * | 2022-06-24 | 2023-12-28 | 华为技术有限公司 | Video processing method and related device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101087388A (en) * | 2007-06-19 | 2007-12-12 | 腾讯科技（深圳）有限公司 | A playing method and system of chip data |
| CN102708469A (en) * | 2012-05-25 | 2012-10-03 | 宁波志清实业有限公司 | Supervising and tracking system and method of gas valve during manufacturing and use |
| CN103297841A (en) * | 2012-03-02 | 2013-09-11 | 北京四达时代软件技术股份有限公司 | Advertisement-displaying method and device of digital set-top box |
| CN103390241A (en) * | 2013-07-11 | 2013-11-13 | 合一信息技术（北京）有限公司 | In-turn advertisement playing method and device based on streaming media resources |
-
2015
- 2015-09-25 CN CN201510624622.6A patent/CN105208448B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101087388A (en) * | 2007-06-19 | 2007-12-12 | 腾讯科技（深圳）有限公司 | A playing method and system of chip data |
| CN103297841A (en) * | 2012-03-02 | 2013-09-11 | 北京四达时代软件技术股份有限公司 | Advertisement-displaying method and device of digital set-top box |
| CN102708469A (en) * | 2012-05-25 | 2012-10-03 | 宁波志清实业有限公司 | Supervising and tracking system and method of gas valve during manufacturing and use |
| CN103390241A (en) * | 2013-07-11 | 2013-11-13 | 合一信息技术（北京）有限公司 | In-turn advertisement playing method and device based on streaming media resources |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105847888A (en) * | 2016-03-28 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement injecting method, terminal and system |
| CN110290419A (en) * | 2019-06-25 | 2019-09-27 | 北京奇艺世纪科技有限公司 | Video broadcasting method, device and electronic equipment |
| CN110290419B (en) * | 2019-06-25 | 2021-11-26 | 北京奇艺世纪科技有限公司 | Video playing method and device and electronic equipment |
| CN110225409A (en) * | 2019-07-19 | 2019-09-10 | 北京字节跳动网络技术有限公司 | Audio and video playing method, apparatus, electronic equipment and readable medium |
| WO2021012764A1 (en) * | 2019-07-19 | 2021-01-28 | 北京字节跳动网络技术有限公司 | Audio-video playback method and apparatus, electronic device, and readable medium |
| CN110958470A (en) * | 2019-12-09 | 2020-04-03 | 北京字节跳动网络技术有限公司 | Multimedia content processing method, device, medium and electronic equipment |
| CN112214678A (en) * | 2020-10-20 | 2021-01-12 | 北京意匠文枢科技有限公司 | Method and device for recommending short video information |
| CN112632323A (en) * | 2020-12-16 | 2021-04-09 | 北京字节跳动网络技术有限公司 | Video playing method, device, equipment and medium |
| CN114693359A (en) * | 2022-04-01 | 2022-07-01 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
| CN114638660A (en) * | 2022-05-19 | 2022-06-17 | 广东省广告集团股份有限公司 | Media advertisement putting method |
| WO2023246711A1 (en) * | 2022-06-24 | 2023-12-28 | 华为技术有限公司 | Video processing method and related device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN105208448B (en) | 2018-07-17 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105208448A (en) | Advertisement playing method and device | |
| US10455268B2 (en) | Method and system for targeted commerce in network broadcasting | |
| US20080195458A1 (en) | Dynamic Selection and Incorporation of Advertisements | |
| JP2011155695A (en) | System and method for presenting search result | |
| CN104363483A (en) | Advertisement pushing method and device based on video picture | |
| US9900666B2 (en) | System providing sponsored content | |
| US20080168497A1 (en) | Methods, systems, and computer program products for providing interactive electronic programming guide services | |
| CN104954879A (en) | Video interaction content display method and device | |
| US20110022470A1 (en) | System and Method for Real-Time Ad Selection and Scheduling | |
| US20090259519A1 (en) | Advertisements Targeted to Social Groups that Establish Program Popularity | |
| US20170127148A1 (en) | Advertisement delivery device, advertisement delivery system, advertisement delivery method, advertisement delivery program, content display device, content display program, information processing terminal, and information processing program | |
| US20150264418A1 (en) | Advertisement filtering and targeting through user-preferences | |
| WO2015143283A1 (en) | Audience-based television advertising transaction engine | |
| DE102016225493B4 (en) | Methods, systems, and media for presenting an advertisement while buffering a video | |
| CN103763587A (en) | Method and device for playing multimedia data | |
| WO2023103804A1 (en) | Recommendation method and apparatus, device, and storage medium | |
| JP5243136B2 (en) | Information processing apparatus, information processing system, information processing method, and program | |
| JP5243137B2 (en) | Information processing apparatus, information processing system, information processing method, and program | |
| CN104602043A (en) | content provision apparatus and method | |
| US20160366491A9 (en) | System and method for automatically selecting advertising data for stored content | |
| Wilbur | Recent developments in mass media: Digitization and multitasking | |
| Kim et al. | Information content of Super Bowl commercials 2001–2009 | |
| KR101490826B1 (en) | Commercial management system and method thereof | |
| KR20200089091A (en) | System and method for providing additional advertisement based on real-time broadcasting | |
| JP2019134391A (en) | Advertisement distribution system, content viewing terminal, advertisement distribution apparatus, and program |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |