CN114638660A - Media advertisement putting method - Google Patents
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- CN114638660A CN114638660A CN202210541248.3A CN202210541248A CN114638660A CN 114638660 A CN114638660 A CN 114638660A CN 202210541248 A CN202210541248 A CN 202210541248A CN 114638660 A CN114638660 A CN 114638660A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a media advertisement putting method, which comprises an advertisement data end, a media platform, a user terminal, media software pre-installed in the user terminal and an advertisement plug-in, wherein the media platform comprises a long video media platform and a short video media platform, and the method comprises the following steps: s1, storing advertisement types divided by different advertisements of the same brand or commodity in an advertisement data end, wherein the advertisement types comprise a plurality of related short advertisements, long advertisements and jump advertisements; s2, when the user terminal opens the media software, the advertisement plug-in analyzes and judges the type of the advertisement to be launched according to the preset standard and sends the corresponding advertisement launching request to the advertisement data terminal, and the advertisement data terminal feeds back the corresponding advertisement type to the advertisement plug-in; when the user clicks to play the video, the advertisement plug-in puts the corresponding advertisement stored in the user terminal into the current media software, inserts the advertisement into the video and makes a record. The invention has the advantages of high loading speed, good advertising effect and improved operation effect of the user terminal.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a media advertisement putting method.
Background
In recent years, video media has been rapidly developed, and various types of video media platforms have appeared. The same user may download multiple media software on the same terminal at the same time to view videos on different video media platforms through different media software, for example, a short video is refreshed through a short video media platform such as a tremble at a broken time in the day, and a long video media platform drama is chased through an Edgriety at a time of empty and time at night. At present, an advertiser mainly pushes advertisements to a large number of users when the users log in a long video media platform to watch long videos, and the time of the advertisements to be released is usually more than one minute in order to achieve good advertisement effects.
Because work is busy, more and more users consume more time on the short video, the short video usually only has a short few minutes, even only has tens of seconds, the existing advertisement put on the long video has too long time, and if the existing advertisement put on the long video is put on the short video, the user feels easily. Even so, to achieve the maximum advertising effect, the advertiser may also make different advertisements for the same brand or goods for different media, and use the advertisements to be placed on different media. For example, for a newly-launched new energy vehicle, a video advertisement with a duration exceeding one minute related to the new energy vehicle may be delivered to a user when the user opens the curiosity, or a GIF moving picture advertisement with a duration of only a few seconds related to the new energy vehicle may be delivered to the user when the user opens the tremble. However, the existing advertisers have a large number of advertisements to be delivered, and the related same brands or commodities are various, and the delivery time and probability between different advertisements of the same brand or commodity delivered to different media platforms are independent from each other, so that the linkage effect cannot be achieved, the audience is difficult to be deeply impressed, and the advertisement effect is seriously reduced. In addition, the traditional advertisement putting mode is that when a user opens a video, media software sends an advertisement request to an advertisement data end, the advertisement data end sends a corresponding advertisement after analyzing user information according to a preset standard and inserts the advertisement into the video, the running speed of the advertisement data end is influenced when a large amount of data is analyzed, the advertisement feedback speed is reduced, the user terminal needs to download and play the advertisement through a network simultaneously when inserting the advertisement, the video and the advertisement need to be loaded through the network simultaneously, the video is also required to be downloaded when playing the advertisement, the video loading speed of the video and the advertisement can be greatly delayed, the occupied memory is large, and the normal running of terminal equipment is influenced.
How to solve the above problems is a technical problem to be solved urgently.
Disclosure of Invention
The invention aims to provide a media advertisement putting method which has the advantages of high loading speed and good advertisement effect and improves the operation effect of a user terminal.
In order to achieve the purpose, the invention adopts the following technical scheme:
the invention provides a media advertisement putting method, which comprises an advertisement data end, a media platform, a user terminal, media software pre-installed in the user terminal and an advertisement plug-in, wherein the media platform comprises a long video media platform and a short video media platform, and the putting method comprises the following steps:
s1, pre-storing advertisement types divided by different advertisements of the same brand or commodity in an advertisement data end, wherein the advertisement types comprise a plurality of associated short advertisements with the time length of t1, long advertisements with the time length of t2 and jump advertisements related to a long video media platform, and t1 is less than t 2;
s2, when the user terminal opens the media software, the advertising plug-ins are started simultaneously and run in the background, the advertising plug-ins analyze and judge the type of the advertisement to be launched according to the type of the media platform to which the current media software belongs and the preset standard by combining with the launching record in the advertising plug-ins, the advertising plug-ins send the corresponding advertising launching request to the advertising data terminal according to the analysis result, the advertising data terminal sends the corresponding advertising type interested by the user to the advertising plug-ins of the user terminal according to the advertising launching request feedback, wherein the advertising data terminal screens the advertisement of the user terminal according to the preset standard and launches the advertising type interested by the user to the advertising plug-ins of the user terminal;
and S3, when the user clicks the playing video, the advertisement plug-in puts the corresponding advertisement stored in the user terminal into the current media software, inserts the advertisement into the video and makes a record.
Further, the advertisement putting request sent by the advertisement plug-in to the advertisement data end comprises a device identification code of the user terminal, the user gender, the user age, the region, the personal interest and the uninteresting content;
in step S3, the advertisement data terminal is a plurality of advertisements set according to the gender, age, geographical distribution, personal interests, and uninteresting content of the user, so as to filter out the corresponding advertisements that are interesting to the user.
Further, an editing unit used for editing the content which is personally interesting and not interesting to the user is arranged on the user terminal, and the editing unit is associated with the advertising plug-in so that the advertising plug-in can update the user information in time.
Further, in step S2, the process of the advertisement plugin analyzing and judging the advertisement type to be delivered according to the preset criteria to send the delivery request to the advertisement data end is as follows:
s21, when the user opens the media software, the advertisement plug-in searches whether the record of putting the advertisement to the media software exists in the advertisement plug-in, if so, the program enters S22, otherwise, the advertisement plug-in sends the request of putting the short advertisement to the advertisement data terminal;
s22, the advertisement plug-in analyzes and judges whether the media platform to which the current media software belongs to the short video media platform according to the preset standard, if so, the step enters S23, otherwise, the step enters S25;
s23, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the step S24 is entered, otherwise, the advertisement plug-in sends a request for delivering the short advertisement to an advertisement data terminal;
s24, the advertisement plug-in obtains the times of delivering the short advertisements to the current media software through recording and judges whether the delivering times is larger than a preset value, if so, the advertisement plug-in sends a request of delivering the jump advertisements to the advertisement data terminal, otherwise, the advertisement plug-in sends the request of delivering the short advertisements to the advertisement data terminal;
s25, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the step S26 is entered, otherwise, the advertisement plug-in sends a request for delivering the long advertisement associated with the short advertisement delivered last time to an advertisement data end;
s26, the advertisement plug-in obtains the number of times of putting short advertisements to the current media software through recording and judges whether the number of times of putting is larger than a preset value, if so, the advertisement plug-in sends a request of putting long advertisements to the advertisement data end, otherwise, the advertisement plug-in sends a request of putting short advertisements to the advertisement data end.
Further, the advertisement data end divides the advertisement into a short advertisement and a long advertisement according to the advertisement duration, wherein the short advertisement duration t1 is 1 s-10 s, the long advertisement duration t2 is 50 s-80 s, and the divided short advertisement and long advertisement belonging to the same brand or commodity are respectively endowed with matched ID numbers for association.
Furthermore, the skip advertisement is a link for opening the long video media platform after clicking or skipping to a download page of media software to which the long video media platform belongs.
Further, in step S25, the advertisement plug-in sends the request for placing the long advertisement as a request for placing the same long advertisement as the last placed long advertisement or a request for placing a long advertisement of interest to any user in the advertisement data terminal.
Due to the adoption of the method, the invention has the following beneficial effects:
according to the invention, by arranging the advertisement plug-in, when a user opens the media software, the advertisement plug-in analyzes and judges the advertisement to be launched and sends the corresponding request to the advertisement data terminal, and the advertisement data terminal sends the corresponding advertisement to the user terminal according to the request, so that when the user opens the video for watching, the advertisement plug-in can call the advertisement stored in the advertisement plug-in and insert the advertisement into the video, the video and the advertisement are prevented from being downloaded simultaneously, the loading speed of the video and the advertisement is effectively improved, and the normal operation of the terminal equipment is not influenced; and when the user opens the media software to which the short video media platform belongs to watch the short video, the advertisement plug-in sends a request to the advertisement data end and inserts the fed back short advertisement into the short video, and when the user opens the media software to which the long video media platform belongs to watch the long video, the advertisement plug-in throws the long advertisement associated with the previously thrown short advertisement into the long video, so that different advertisements of the same brand or goods thrown into different media software can be effectively linked, in addition, the thrown advertisement is the advertisement which is selected according to the user's liking and is interested in comparison, and the advertisement effect is convenient to improve.
In a word, the invention has the advantages of high loading speed and good advertising effect, and can improve the operation effect of the user terminal.
The invention will become more apparent from the following description when taken in conjunction with the accompanying drawings, which illustrate embodiments of the invention.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a flow chart of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a media advertisement delivery method provided by the present invention includes an advertisement data end, a media platform, a user terminal, media software pre-installed in the user terminal, and an advertisement plug-in, wherein the media platform includes a long video media platform and a short video media platform, for example, Tencent, Aiqiyi, Yokou, Tokui, or Miguo is the long video media platform, and judder, Ku, or Yokou is the short video media platform; the putting method comprises the following steps:
s1, pre-storing advertisement types divided by different advertisements of the same brand or commodity in an advertisement data end, wherein the advertisement types comprise a plurality of associated short advertisements with the time length of t1, long advertisements with the time length of t2 and jump advertisements related to a long video media platform, and t1 is less than t 2;
s2, when the user terminal opens the media software, the advertising plug-ins are started simultaneously and run in the background, the advertising plug-ins analyze and judge the type of the advertisement to be launched according to the type of the media platform to which the current media software belongs and the preset standard by combining with the launching record in the advertising plug-ins, the advertising plug-ins send the corresponding advertising launching request to the advertising data terminal according to the analysis result, the advertising data terminal sends the corresponding advertising type interested by the user to the advertising plug-ins of the user terminal according to the advertising launching request feedback, wherein the advertising data terminal screens the advertisement of the user terminal according to the preset standard and launches the advertising type interested by the user to the advertising plug-ins of the user terminal;
and S3, when the user clicks the playing video, the advertisement plug-in puts the corresponding advertisement stored in the user terminal into the current media software, inserts the advertisement into the video and makes a record.
In the invention, the advertisement putting request sent by the advertisement plug-in to the advertisement data end comprises the equipment identification code of the user terminal, the user gender, the user age, the region, the personal interest and the uninteresting content; the advertisement data terminal identifies whether the current user terminal and the user terminal which puts the advertisement before belong to the same terminal through the equipment identification code;
in step S3, the advertisement data terminal is a plurality of advertisements set according to the gender, age, geographical distribution, personal interests, and uninteresting content of the user, so as to filter out the corresponding advertisements that are interesting to the user.
By adopting the arrangement, the user terminal is provided with the editing unit for editing the contents which are personally interesting and not interesting to the user, and the editing unit is associated with the advertisement plug-in so as to update the user information in time by the advertisement plug-in, so that the advertisement data end can accurately put the proper advertisement to the user, and the advertisement effect is further improved.
In the present invention, in step S2, the advertisement plug-in analyzes and judges the type of the advertisement to be delivered according to the preset criteria, and sends the delivery request to the advertisement data end, the process is as follows:
s21, when the user opens the media software, the advertisement plug-in searches whether the record of putting the advertisement to the media software exists in the advertisement plug-in, if so, the program enters S22, otherwise, the advertisement plug-in sends the request of putting the short advertisement to the advertisement data terminal;
s22, the advertisement plug-in analyzes and judges whether the media platform to which the current media software belongs to the short video media platform according to the preset standard, if so, the step enters S23, otherwise, the step enters S25;
s23, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the S24 is entered, otherwise, the advertisement plug-in sends a request for delivering the short advertisement to an advertisement data terminal;
s24, the advertisement plug-in obtains the times of putting the short advertisement to the current media software through recording and judges whether the putting times is larger than a preset value, if so, the advertisement plug-in sends a request of putting a jump advertisement to the advertisement data terminal, otherwise, the advertisement plug-in sends a request of putting the short advertisement to the advertisement data terminal;
s25, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the step S26 is entered, otherwise, the advertisement plug-in sends a request for delivering the long advertisement associated with the short advertisement delivered last time to an advertisement data end;
s26, the advertisement plug-in obtains the times of putting short advertisements to the current media software through recording and judges whether the putting times is larger than a preset value, if so, the advertisement plug-in sends a request of putting long advertisements to the advertisement data terminal, otherwise, the advertisement plug-in sends a request of putting short advertisements to the advertisement data terminal.
In the invention, the advertisement data terminal divides the advertisement into a short advertisement and a long advertisement according to the advertisement duration, wherein the short advertisement duration t1 is 1 s-10 s, the long advertisement duration t2 is 50 s-80 s, and the divided short advertisement and long advertisement which belong to the same brand or commodity are respectively endowed with matched ID numbers for association. For example, the duration t1 of the short advertisement is 1s or 5s or 10s, and the duration t2 of the long advertisement is 40 s or 65 s or 90 s; and when the advertisement data end obtains the last time of launching the short advertisement to the current media software through the launching record and the launching times are more than the preset value, the advertisement data end invokes the long advertisement with the matched ID number according to the ID number of the last launched short advertisement and launches the long advertisement to the current media software.
In the invention, the skip advertisement is a link for opening the long video media platform after clicking or skipping to a download page of media software to which the long video media platform belongs, so that a user is guided to put in the long advertisement after watching the long video and when the user watches the long video.
In the present invention, in step S25, the advertisement plug-in sends a request for placing a long advertisement, which is a request for placing the same long advertisement as the last placed long advertisement or a request for placing a long advertisement that is of interest to any user in the advertisement data terminal.
The above description is of the preferred embodiment of the invention. It is to be understood that the invention is not limited to the particular embodiments described above, in which devices and structures not described in detail are understood to be implemented in a manner that is conventional in the art; those skilled in the art can make many possible variations and modifications to the disclosed embodiments, or modify equivalent embodiments to equivalent variations, without departing from the spirit of the invention, using the methods and techniques disclosed above. Therefore, any simple modification, equivalent change and modification made to the above embodiments according to the technical essence of the present invention are within the scope of the technical solution of the present invention, unless the technical essence of the present invention is not departed from the content of the technical solution of the present invention.
Claims (7)
1. A media advertisement putting method comprises an advertisement data end, a media platform, a user terminal, media software pre-installed in the user terminal and an advertisement plug-in, wherein the media platform comprises a long video media platform and a short video media platform; the method is characterized by comprising the following steps:
s1, pre-storing advertisement types divided by different advertisements of the same brand or commodity in an advertisement data end, wherein the advertisement types comprise a plurality of associated short advertisements with the time length of t1, long advertisements with the time length of t2 and jump advertisements related to a long video media platform, and t1 is less than t 2;
s2, when the user terminal opens the media software, the advertising plug-in starts and runs in the background, the advertising plug-in analyzes and judges the type of the advertisement to be launched according to the type of the media platform to which the current media software belongs and the preset standard by combining the launching record inside the advertising plug-in, the advertising plug-in sends the corresponding advertising launching request to the advertising data terminal according to the analysis result, the advertising data terminal sends the corresponding advertising type which is interested by the user to the advertising plug-in of the user terminal according to the advertising launching request feedback, wherein, the advertising data terminal screens the advertisement of the user terminal according to the preset standard and launches the advertising plug-in of the user terminal according to the advertising type which is interested by the user;
and S3, when the user clicks the playing video, the advertisement plug-in puts the corresponding advertisement stored in the user terminal into the current media software, inserts the advertisement into the video and makes a record.
2. A method for delivering a media advertisement as recited in claim 1, wherein:
the advertisement putting request sent by the advertisement plug-in to the advertisement data end comprises a device identification code of the user terminal, the user gender, the user age, the region, the personal interest and the uninteresting content;
in step S3, the advertisement data terminal is a plurality of advertisements set according to the gender, age, geographical distribution, personal interests, and uninteresting content of the user, so as to filter out the corresponding advertisements that are interesting to the user.
3. A method for delivering a media advertisement as recited in claim 2, wherein: the user terminal is provided with an editing unit used for editing the content which is personally interested and not interested by the user, and the editing unit is associated with the advertising plug-in so as to update the user information in time by the advertising plug-in.
4. A method for delivering a media advertisement as recited in claim 3, wherein: in step S2, the advertisement plugin analyzes and determines the type of the advertisement to be delivered according to the preset criteria, and sends the delivery request to the advertisement data end, the process is as follows:
s21, when the user opens the media software, the advertisement plug-in searches whether the record of putting the advertisement to the media software exists in the advertisement plug-in, if so, the program enters S22, otherwise, the advertisement plug-in sends the request of putting the short advertisement to the advertisement data terminal;
s22, the advertisement plug-in analyzes and judges whether the media platform to which the current media software belongs to the short video media platform according to the preset standard, if so, the step enters S23, otherwise, the step enters S25;
s23, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the step S24 is entered, otherwise, the advertisement plug-in sends a request for delivering the short advertisement to an advertisement data terminal;
s24, the advertisement plug-in obtains the times of delivering the short advertisements to the current media software through recording and judges whether the delivering times is larger than a preset value, if so, the advertisement plug-in sends a request of delivering the jump advertisements to the advertisement data terminal, otherwise, the advertisement plug-in sends the request of delivering the short advertisements to the advertisement data terminal;
s25, the advertisement plug-in judges whether the short advertisement is delivered to the current media software last time through the record, if so, the step S26 is entered, otherwise, the advertisement plug-in sends a request for delivering the long advertisement associated with the short advertisement delivered last time to an advertisement data end;
s26, the advertisement plug-in obtains the number of times of putting short advertisements to the current media software through recording and judges whether the number of times of putting is larger than a preset value, if so, the advertisement plug-in sends a request of putting long advertisements to the advertisement data end, otherwise, the advertisement plug-in sends a request of putting short advertisements to the advertisement data end.
5. A method for delivering a media advertisement according to any of claims 1 to 4, characterized by: the advertisement data end divides the advertisement into a short advertisement and a long advertisement according to the advertisement duration, wherein the short advertisement duration t1 is 1 s-10 s, the long advertisement duration t2 is 50 s-80 s, and the divided short advertisement and the divided long advertisement which belong to the same brand or commodity are respectively endowed with matched ID numbers for association.
6. A method for delivering media advertisement as claimed in claim 5, wherein: the skip advertisement is a link for opening the long video media platform after clicking or skipping to a download page of media software to which the long video media platform belongs.
7. A method for delivering a media advertisement as recited in claim 6, wherein: in step S25, the advertisement plug-in sends a request for placement of a long advertisement, which is the same as the last placed long advertisement, or a request for placement of a long advertisement of interest to any user in the advertisement data terminal.
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