CN114169932A - Advertisement putting method, system, equipment and storage medium - Google Patents

Advertisement putting method, system, equipment and storage medium Download PDF

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Publication number
CN114169932A
CN114169932A CN202111494655.5A CN202111494655A CN114169932A CN 114169932 A CN114169932 A CN 114169932A CN 202111494655 A CN202111494655 A CN 202111494655A CN 114169932 A CN114169932 A CN 114169932A
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advertisement
historical
user
terminal
background server
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王亚星
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BOE Technology Group Co Ltd
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BOE Technology Group Co Ltd
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

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Abstract

The application discloses an advertisement putting method, a system, equipment and a storage medium, wherein the method comprises the following steps: collecting user characteristic information of a target user; determining a user tag of the target user based on the user characteristic information; receiving advertisements to be launched and advertisement category ranks sent by a background server, wherein the advertisement category ranks are sent to the background server after a central node device integrates historical advertisement launching duration data in a preset time period, and the historical advertisement launching duration data is collected by at least one advertisement terminal in a preset area range; and determining a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user label of the target user and a preset advertisement delivery strategy for delivering. The technical scheme can realize the selective targeted advertisement delivery aiming at the target user, thereby improving the accuracy of advertisement delivery, avoiding the waste of advertisement resources and further reducing the power consumption.

Description

Advertisement putting method, system, equipment and storage medium
Technical Field
The invention relates to the technical field of Internet of things, in particular to an advertisement putting method, system, equipment and storage medium.
Background
With the rapid development of internet technology, internet advertisements are widely used in people's daily life as a mainstream advertisement medium, for example, elevator advertisement media, which can completely combine multi-dimensional advertisement data such as characters, images and sounds together to transmit multi-sensory information to users, thereby increasing the experience of users in terms of vision and hearing. In order to utilize digital technology to help brand marketing to achieve effect conversion, how to perform advertisement placement is crucial.
At present, the traditional advertisement delivery mode is to set the content to be delivered in advance, so that the advertisement terminal delivers the advertisement according to the set content in a circulating manner. However, the flexibility of the advertisement delivery method is poor, and the advertisement cannot be delivered intelligently and selectively, so that the advertisement delivery accuracy is low, and advertisement delivery resources are wasted.
Disclosure of Invention
In view of the above-mentioned deficiencies or inadequacies in the prior art, it would be desirable to provide an advertisement delivery method, system, device, and storage medium.
In a first aspect, the present application provides an advertisement delivery method, which is applied to an advertisement terminal, and includes:
collecting user characteristic information of a target user;
determining a user tag of the target user based on the user characteristic information;
receiving advertisements to be launched and advertisement category ranks sent by a background server, wherein the advertisement category ranks are sent to the background server after a central node device integrates historical advertisement launching duration data in a preset time period, and the historical advertisement launching duration data is collected by at least one advertisement terminal in a preset area range;
and determining a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user label of the target user and a preset advertisement delivery strategy for delivering.
In a second aspect, the present application provides an advertisement delivery method, which is applied to a background server and includes:
acquiring advertisements to be launched and advertisement category ranks, wherein the advertisement category ranks are sent to a background server after a central node device integrates historical advertisement launching time length data in a preset time period, and the historical advertisement launching time length data is collected by at least one advertisement terminal in a preset area range;
and sending the advertisement to be delivered and the advertisement category rank to the advertisement terminal so that the advertisement terminal determines a target advertisement to be delivered from the advertisement to be delivered according to the advertisement category rank and a user tag according to a preset advertisement delivery strategy, wherein the user tag is determined by the advertisement terminal based on the collected user characteristic information of the target user.
In a third aspect, the present application provides an advertisement delivery method, which is applied to a central node device, and includes:
acquiring historical advertisement putting duration data in a preset time period sent by all advertisement terminals in a preset area range, wherein the historical advertisement putting duration data is generated by each advertisement terminal based on historical advertisements to be put sent by a background server, corresponding advertisement labels and user labels of historical users, and the user labels of the historical users are determined based on collected user characteristic information of the historical users;
when receiving a delivery data acquisition request sent by a background server, integrating the historical advertisement delivery duration data, generating advertisement category ranks and sending the advertisement category ranks to the background server;
deleting the advertisement category ranking.
In a fourth aspect, the present application provides an advertisement delivery system, comprising: the system comprises a background server, a central node device and at least one advertisement terminal in a preset area range, wherein the background server is in communication connection with the central node device and each advertisement terminal in the preset area range respectively;
each advertisement terminal is used for collecting user characteristic information of a target user, determining a user tag of the target user based on the user characteristic information, receiving advertisements to be launched and advertisement category ranks sent by a background server, and determining the target advertisements to be launched from the advertisements to be launched for launching according to the advertisement category ranks and the user tag of the target user and a preset advertisement launching strategy;
the background server is used for sending a release data acquisition request to the central node equipment so as to acquire advertisement category ranking, and sending the acquired advertisement to be released and the advertisement category ranking to each advertisement terminal;
the central node device is used for acquiring historical advertisement putting duration data in a preset time period sent by all advertisement terminals in a preset area range, integrating the historical advertisement putting duration data when receiving an putting data acquisition request sent by a background server, generating advertisement category ranks and sending the advertisement category ranks to the background server.
In a fifth aspect, embodiments of the present application provide a computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the method of the first aspect or the method of the second aspect or the method of the third aspect when executing the program.
In a sixth aspect, embodiments of the present application provide a computer-readable storage medium having stored thereon a computer program for implementing the method according to the first aspect, or the method according to the second aspect, or the method according to the third aspect.
To sum up, according to the advertisement delivery method, the system, the device and the storage medium provided by the embodiments of the present application, the user feature information of the target user is collected, the user tag of the target user is determined based on the user feature information, and then the advertisement to be delivered and the advertisement category ranking sent by the background server are received, where the advertisement category ranking is that the central node device integrates the historical advertisement delivery time length data within the preset time period and sends the integrated historical advertisement delivery time length data to the background server, the historical advertisement delivery time length data is collected by at least one advertisement terminal within the preset area range, and the target advertisement to be delivered is determined from the advertisements to be delivered according to the advertisement category ranking and the user tag of the target user and the preset advertisement delivery strategy. According to the technical scheme, the target advertisement to be launched is determined according to the acquired advertisement category ranking and the user label of the target user and the preset advertisement launching strategy to launch, so that the targeted advertisement launching is selectively carried out for the target user, the advertisement launching accuracy is improved, the waste of advertisement resources is avoided, and the electric energy consumption is reduced.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
fig. 1 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an advertisement delivery method according to an embodiment of the present application;
FIG. 3 is a schematic flowchart of a method for sending advertisements to be delivered and ranking advertisement categories according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an advertisement delivery method according to an embodiment of the present application;
fig. 5 is a schematic flowchart of a method for integrating historical advertisement delivery duration data according to an embodiment of the present application;
FIG. 6 is a schematic structural diagram illustrating a method for determining a rank of an advertisement category according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application;
fig. 10 is a schematic structural diagram of a computer device according to an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the present invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
It can be understood that in the process of continuous development of internet technology, internet advertisements are widely applied to daily life of people due to the characteristics of wide coverage, strong interactivity, strong initiative and enthusiasm, relatively low cost and the like. At present, in the related art, the content to be advertised is preset, so that the advertising terminal cyclically advertises advertisements according to the set content. However, the flexibility of the advertisement delivery method is poor, and the advertisement cannot be delivered intelligently and selectively, so that the advertisement delivery accuracy is low, and advertisement delivery resources are wasted.
Based on the defects, the application provides an advertisement putting method, an advertisement putting system, an advertisement putting device and a storage medium, compared with the related technology, the scheme can determine the target advertisement to be put according to the acquired advertisement category ranking and the user label of the target user and the preset advertisement putting strategy to put, and realize that the targeted advertisement putting is selectively carried out aiming at the target user, so that the advertisement putting accuracy is improved, the waste of advertisement resources is avoided, and the electric energy consumption is reduced.
Fig. 1 is a schematic system structure diagram of an advertisement delivery system according to an embodiment of the present application. As shown in fig. 1, the system architecture includes: the system comprises a background server 100, a central node device 200 and at least one advertising terminal 300 in a preset area range.
Optionally, the background server 100 may be a server, or may be a server cluster or distributed system formed by a plurality of servers, or the background server 100 may include one or more virtualization platforms, or may be a cloud computing service center, or may be a cloud server that provides basic cloud computing services such as cloud service, cloud database, cloud computing, cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, CDN, and big data and artificial intelligence platform. The background server 100 has a data processing function. The background server 100 may include a cloud and an internet of things platform.
The central node device 200 may be a desktop computer, a notebook computer, a smart phone, a tablet computer, an e-book reader, smart glasses, a smart watch, and the like, and the type of the central node device is not limited in this embodiment.
The advertising terminal 300 may be a terminal device installed inside an elevator device. The advertisement terminal 300 may be installed with an electronic display screen, and may display a corresponding advertisement to be delivered through the electronic display screen. Optionally, at least one advertisement terminal 300 in the preset area range may be, for example, an advertisement terminal of a certain residential area or a certain office area, and one, two, or more advertisement terminals are correspondingly disposed on elevator equipment in each building, and the number of the advertisement terminals is not limited in this embodiment.
The background server 100 is in communication connection with the central node device 200 and each advertisement terminal in the preset area range, and the central node device 200 is in communication connection with each advertisement terminal 300 in the preset area range. The communication connection mode can establish communication connection through a wired or wireless network. The above-mentioned center node device 200 may be in the same local area network with each advertisement terminal within a preset area. Optionally, the cloud may be in communication connection with the central node device 200 and the at least one advertisement terminal 300 through the internet of things platform.
Optionally, the wireless network or wired network described above uses standard communication techniques and/or protocols. The Network is typically the Internet, but may be any Network including, but not limited to, a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a mobile, wireline or wireless Network, a private Network, or any combination of virtual private networks.
It should be noted that each advertisement terminal 300 is configured to collect user characteristic information of a target user, determine a user tag of the target user based on the user characteristic information, receive an advertisement to be delivered and an advertisement category ranking sent by the background server 100, and determine a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user tag of the target user and according to a preset advertisement delivery policy, and deliver the target advertisement to be delivered.
The background server 100 is configured to send a delivery data obtaining request to the central node device 200 to obtain advertisement category rankings, and send the obtained advertisements to be delivered and the obtained advertisement category rankings to each advertisement terminal.
The central node device 200 is configured to acquire historical advertisement delivery duration data in a preset time period sent by all advertisement terminals in a preset area range, and when receiving a delivery data acquisition request sent by the background server 100, integrate the historical advertisement delivery duration data, generate advertisement category ranks, and send the advertisement category ranks to the background server 100.
In order to further explain the technical solution provided by the embodiment of the present application, the following detailed description is made with reference to the accompanying drawings and the detailed description, and the following describes in detail a processing method, an apparatus, a device, and a storage medium of a service log provided by the embodiment of the present application with reference to fig. 2 to fig. 10. Although the embodiments of the present application provide the following embodiments or steps of the method operation instructions shown in the drawings, more or less steps of the operation instructions may be included in the method based on the conventional or non-inventive labor. In steps where no necessary causal relationship exists logically, the order of execution of the steps is not limited to that provided by the embodiments of the present application. The method can be executed in sequence or in parallel according to the method shown in the embodiment or the figure when the method is executed in an actual processing procedure or a device.
Fig. 2 is a schematic flowchart of an advertisement delivery method provided in an embodiment of the present application, where the method is applied to an advertisement terminal, and as shown in fig. 2, the method includes:
s101, collecting user characteristic information of a target user.
Specifically, the target user may be a target audience group viewing the advertisement within a preset area range, and the user characteristic information may be characteristic information of different dimensions of the target user, such as gender information, age information, and clothing information.
When the preset area range is a certain residential area or office area and the targeted audience of the residential area or office area needs to be targeted for advertisement delivery, the collected targeted users can be targeted audience groups in all elevator devices of the residential area or office area.
Optionally, a camera device may be disposed on the advertisement terminal, and the user characteristic information of the target user is collected in real time through the camera device. The user characteristic information of the target user can also be obtained by calling an external system device, for example, calling a monitoring system to obtain the user characteristic information of the target user.
S102, determining a user label of the target user based on the user characteristic information.
It should be noted that the user tag of the target user may be an effective tool for delineating the target user and associating the user appeal with the advertisement delivery direction. The user label of the target user can be obtained according to the feature information of different dimensions.
In this step, after the user feature information of the target user is acquired, the user label of the target user can be determined according to the user feature information, and the user feature information of the target user can be input into a trained machine learning model for prediction to obtain the user label of the target user. The trained machine learning model can be obtained by the following steps: for example, the machine learning model can be constructed by obtaining feature information of different dimensions of a sample user and a determined user label of the sample user, inputting the feature information of different dimensions of the sample user into an initial machine learning model to obtain a label output result of the sample user, calculating a loss function according to the label output result of the sample user and the user label of the sample user, and performing continuous optimization processing on model parameters in the initial machine learning model according to minimization of the loss function.
S103, receiving the advertisements to be launched and advertisement category ranks sent by the background server, wherein the advertisement category ranks are sent to the background server after the central node device integrates historical advertisement launching time length data in a preset time period, and the historical advertisement launching time length data are collected by at least one advertisement terminal in a preset area range.
Specifically, before advertisement putting is carried out on a target user, a background server side can obtain a large number of historical advertisement materials, determine historical advertisements to be put based on the historical advertisement materials, then carry out classification processing on the historical advertisements to be put to obtain corresponding advertisement labels, and then send the historical advertisements to be put and the corresponding advertisement labels to an advertisement terminal. The advertisement tag can be clothing advertisements, food advertisements, sports advertisements, education advertisements and the like, so that the advertisement terminal receives historical advertisements to be launched and corresponding advertisement tags sent by the background server, collects user characteristic information of historical users to determine the user tags of the historical users, plays the historical target advertisements to be launched corresponding to the user tags of the historical users, obtains watching duration of the historical users on the historical target advertisements to be launched, and generates historical advertisement launching duration data. The historical advertisement placement time data may include advertisement tags and corresponding viewing times for historical targeted advertisements to be placed.
Whether the played advertisement is watched by the historical user in the preset time period can be monitored in real time through a camera device of the advertisement terminal, so that the watching time length of the historical user in the preset time period is obtained, and then the advertisement label of the historical target advertisement to be launched and the corresponding watching time length are recorded and stored.
When the background server needs to acquire advertisement ranking, an advertisement category ranking can be generated and sent to the background server based on acquired historical advertisement putting duration data in the preset time period of all advertisement terminals in the preset area range. The advertisement terminal may delete the historical advertisement delivery duration data after sending the historical advertisement delivery data to the central node device.
In this embodiment, each advertisement terminal sends the historical advertisement delivery duration data to the central node device, so that the central node device performs statistics and sorting on the historical advertisement delivery duration data and sends the historical advertisement delivery duration data to the background server, and data reporting can be converted from reporting by a plurality of advertisement terminals to reporting by a single central node device, thereby reducing the data processing pressure and cost of the background server.
In this step, when targeted advertisement delivery needs to be performed on a target user, the background server can obtain a large amount of advertisement materials, determine an advertisement to be delivered based on the advertisement materials, classify the advertisement to be delivered to determine an advertisement tag corresponding to the advertisement to be delivered, and then send the advertisement to be delivered and the obtained advertisement category ranking to the advertisement terminal, so that the advertisement terminal receives the advertisement to be delivered and the advertisement category ranking sent by the background server.
And S104, determining a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user label of the target user and a preset advertisement delivery strategy, and delivering.
After the user tag and the advertisement category rank of the target user are determined, the advertisement to be delivered with the advertisement category rank level larger than the preset level can be determined as the target advertisement to be delivered based on the user tag, and then the target advertisement to be delivered is delivered.
It is to be understood that the preset level is set by the user according to actual needs in a self-defined manner, for example, in the process of determining the target advertisement to be delivered, when there are five advertisements to be delivered, the advertisement category ranks may be divided into five levels according to the viewing duration of the historical advertisement delivered by the historical user from up to down, and the preset level may be a third level. For example, the five advertisement categories and the corresponding ranked five ranks are: clothing advertisements are in a first grade, food advertisements are in a second grade, sports advertisements are in a third grade, packaging advertisements are in a fourth grade, and education advertisements are in a fifth grade. Determining the clothing advertisements with the first grade and the food advertisements with the second grade which are higher than the third grade in the ranking grade as the target advertisements to be released.
Further, in the process of delivering the target to-be-delivered advertisement, the background server may include an internet of things platform embedded in the advertisement terminal, and register the advertisement terminal and the elevator device installed in the advertisement terminal to the internet of things platform, for example, may send advertisement terminal information and elevator device information to the internet of things platform, where the advertisement terminal information may include an advertisement terminal identifier, and the elevator device information may include an elevator device identifier. Optionally, the motion state of the elevator equipment and the load information in the elevator main body can be monitored in real time through the internet of things platform, and a corresponding control command is generated according to the motion state of the elevator equipment and the load information in the elevator main body and is sent to the corresponding advertisement terminal.
When the elevator equipment stops running and the load information is in an idle load state, the advertisement terminal receives a first control instruction sent by the Internet of things platform, and executes screen closing operation to suspend putting of currently put advertisements; when the elevator equipment is in operation and the load information is in a manned state, the advertisement terminal receives a second control instruction sent by the Internet of things platform, and executes a screen awakening operation to continue to put the currently suspended advertisement.
In the step, the motion state and the load information of the elevator equipment are monitored in real time through the Internet of things platform in the background server side, and a corresponding control instruction is generated, so that screen-off and screen-on operations of the advertisement terminal can be controlled in real time, electric energy is saved, and network delay is avoided.
The advertisement delivery method provided by the embodiment of the application comprises the steps of acquiring user characteristic information of a target user, determining a user tag of the target user based on the user characteristic information, receiving advertisements to be delivered and advertisement category ranking sent by a background server, wherein the advertisement category ranking is that a central node device integrates historical advertisement delivery duration data in a preset time end and sends the integrated historical advertisement delivery duration data to the background server, the historical advertisement delivery duration data is acquired by at least one advertisement terminal in a preset area range, and the target advertisements to be delivered are determined from the advertisements to be delivered according to the advertisement category ranking and the user tag of the target user and a preset advertisement delivery strategy to be delivered. According to the technical scheme, the target advertisement to be launched is determined according to the acquired advertisement category ranking and the user label of the target user and the preset advertisement launching strategy to launch, so that the targeted advertisement launching is selectively carried out for the target user, the advertisement launching accuracy is improved, the waste of advertisement resources is avoided, and the electric energy consumption is reduced.
Fig. 3 is a flowchart illustrating an advertisement delivery method according to another embodiment of the present application. As shown in fig. 3, the method may be performed by a background server, and the method includes:
s201, obtaining advertisements to be launched and advertisement category ranks, wherein the advertisement category ranks are sent to a background server after the central node device integrates historical advertisement launching time length data in a preset time period, and the historical advertisement launching time length data is collected by at least one advertisement terminal in a preset area range.
Optionally, the background server may obtain a large amount of historical advertisement materials by importing through an external device, may also obtain through a database of the service system, and may also obtain by collecting buried data and processing big data. By "buried point" is meant the relevant technology and its implementation for capturing, processing and transmitting specific user actions or events. The technical essence of the embedded point is that events in the running process of the software application are monitored, and judgment and capture are carried out when the events needing attention occur.
Specifically, please refer to fig. 4, the background server may include a cloud and an internet of things platform, the cloud may communicate with the central node device and each advertisement terminal through the internet of things platform, after obtaining historical advertisement materials, the cloud may sort and determine historical advertisements to be delivered according to the historical advertisement materials, then perform classification on the historical advertisements to be delivered, obtain corresponding advertisement tags, and then send the historical advertisements to be delivered and the corresponding advertisement tags to each advertisement terminal within a preset area range through the internet of things platform. And one of the advertisement terminals can be designated as the central node device, and then the terminal information of all the advertisement terminals in the preset area range is sent to the central node device, wherein the terminal information of the advertisement terminals can include mac addresses.
After receiving the historical advertisement to be delivered and the corresponding advertisement tag, each advertisement terminal in the preset area range collects the user characteristic information of the historical user through the camera device to determine the user tag of the historical user, then plays the historical target advertisement to be delivered corresponding to the user tag of the historical user, obtains the watching time of the historical user on the historical target advertisement to be delivered, and generates historical advertisement delivery time data.
The method comprises the steps that a cloud end in a background server side sends a delivery data acquisition request to a central node device, so that the central node device responds to the delivery data acquisition request, historical advertisement delivery time length data in a preset time period of all advertisement terminals in a preset area range are acquired, the central node device can send a record acquisition request to each advertisement terminal in sequence to inform each advertisement terminal of sending the historical advertisement delivery time length data, the advertisement terminals respond to the record acquisition request and send the historical advertisement delivery time length data to the central node device, so that the central node device generates advertisement category ranking based on the acquired historical advertisement delivery time length data in the preset time period of all the advertisement terminals in the preset area range and sends the advertisement category ranking to the cloud end, and the cloud end receives the advertisement category ranking sent by the central node device.
It should be noted that after the advertisement category ranking is obtained, the cloud end may store the advertisement category ranking in the database, so that the advertisement category ranking is used as a basis for targeted advertisement delivery for target users in a preset area range, and targeted advertisement delivery is performed for the target users in the preset area range.
In this step, after obtaining the advertisement category ranking, the cloud may perform targeted advertisement delivery to the target user according to the advertisement category ranking, and first obtain an advertisement to be delivered, for example, a large amount of advertisement materials may be obtained by external device introduction, may also be obtained by a database of a service system, and may also be obtained by collecting buried data and processing big data. Then, the advertisement materials are sorted, so that the cloud in the background server side obtains the advertisement to be delivered.
S202, sending the advertisement to be launched and the advertisement category rank to an advertisement terminal, so that the advertisement terminal determines a target advertisement to be launched from the advertisement to be launched according to the advertisement category rank and a user tag and a preset advertisement launching strategy, wherein the user tag is determined by the advertisement terminal based on the collected user characteristic information of the target user.
Specifically, the background server acquires the advertisement to be delivered and the advertisement category rank, and sends the advertisement to be delivered and the advertisement category rank to the advertisement terminal, so that the advertisement terminal collects user characteristic information of a target user, then determines a user tag of the target user according to the user characteristic information, and determines a target advertisement to be delivered from the advertisement to be delivered according to the advertisement category rank and the user tag of the target user and a preset advertisement delivery strategy.
In the embodiment, data are collected through the advertisement terminal, the central equipment integrates the data and sends the data to the background server based on the Internet of things, so that targeted advertisement delivery to a target user is realized, the advertisement delivery accuracy is improved, the waste of advertisement delivery resources is avoided, meanwhile, the marginalization processing of user data is realized based on marginal calculation, and the privacy of the user is protected.
Further, the background server can comprise an internet of things platform, and the running state of the elevator equipment and the load information in the elevator main body can be acquired through the internet of things platform. Wherein the operation state of the elevator apparatus may include a normal operation state and a stop operation state, and the load information may include an empty load state and a manned load state. The running state of the elevator equipment and the load information in the elevator main body can be monitored in real time through the Internet of things platform.
After the Internet of things platform acquires the running state of the elevator equipment and the load information in the elevator main body, when the running state of the elevator equipment is in a stop running state and the load information is in a no-load state, namely no one uses the elevator, the Internet of things platform generates a first control instruction and sends the first control instruction to the advertisement terminal, and the first control instruction is used for controlling the advertisement terminal to execute screen closing operation so as to suspend the putting of the currently put advertisement; when the running state of the elevator equipment is in running and the load information is in a manned state, namely when a person uses the elevator at the moment, the platform of the internet of things generates a second control instruction and sends the second control instruction to the advertisement terminal, and the second control instruction is used for controlling the advertisement terminal to execute a screen awakening operation so as to continuously put the currently-put advertisement.
Optionally, after the advertisement terminal executes the screen awakening operation, the advertisement terminal may further collect user characteristic information of a target user in the elevator main body at the time, determine a user tag of the target user based on the user characteristic information, then determine a target advertisement to be delivered from the advertisements to be delivered according to a preset advertisement delivery policy, and deliver the target advertisement to be delivered.
In the embodiment, the running state of the elevator is monitored by using the Internet of things platform, so that automatic control of screen turning and awakening of the advertising terminal equipment is realized, the effect of saving electric energy is achieved, and meanwhile, the expenditure of customers is reduced; and the advertising terminal, the elevator equipment and the Internet of things platform are positioned in the same local area network, so that the network delay is reduced, the advertising terminal can respond in the shortest time according to the running state of the elevator equipment and the load information in the elevator main body, and the user experience and the product competitiveness are enhanced.
Fig. 5 is a flowchart illustrating an advertisement delivery method according to another embodiment of the present application. As shown in fig. 5, the method may be performed by a central node apparatus, the method comprising:
s301, historical advertisement putting duration data in a preset time period sent by all advertisement terminals in a preset area range are obtained, the historical advertisement putting duration data are generated by each advertisement terminal based on historical advertisements to be put sent by a background server, corresponding advertisement labels and user labels of historical users, and the user labels of the historical users are determined based on collected user characteristic information of the historical users.
S302, when receiving a delivery data acquisition request sent by the background server, integrating historical advertisement delivery duration data, generating advertisement category ranking and sending the advertisement category ranking to the background server.
S303, deleting the advertisement category ranking.
Specifically, when the advertisement category ranking is determined, the background server may send a delivery data acquisition request to the central node device, so that the central node device receives advertisement terminal information of all advertisement terminals in a preset area range sent by the background server in response to the delivery data acquisition request, and then sequentially obtains historical advertisement delivery duration data within a preset time period of the first advertisement terminal based on the advertisement terminal information of all advertisement terminals until the historical advertisement delivery duration data within the preset time period of all advertisement terminals in the preset area range is completely obtained. Wherein the first advertising terminal is determined from all advertising terminals to be less than a preset number of advertising terminals. The first advertising terminal may be one advertising terminal and may be two or three advertising terminals.
It should be noted that the preset number may be set by a user according to actual needs, and may be three or two, for example; the preset time period can be set by self according to actual requirements, and can be one day or two days, for example. In the process of acquiring the historical advertisement delivery time length data of the first advertisement terminal, sending a record acquisition request to the first advertisement terminal, and sending the historical advertisement delivery time length data in a preset time period to the central node equipment by the first advertisement terminal in response to the record acquisition request, so that the central node equipment receives and records the historical advertisement delivery time length data.
For example, please refer to fig. 6, in the process of acquiring historical advertisement delivery duration data of all advertisement terminals within a preset time period within a preset area range, the central node device may acquire three advertisement terminals from all advertisement terminals based on advertisement terminal information of all advertisement terminals, and send a record acquisition request to the three advertisement terminals for notification, so that the three advertisement terminals receive and respond to the record acquisition request, analyze and integrate the historical advertisement delivery duration data within the preset time period, and report the historical advertisement delivery duration data to the central node device, and delete the historical advertisement delivery duration data within the preset time period after the data reporting is successful.
After receiving the historical advertisement putting duration data in the preset time period, the central node equipment records the historical advertisement putting duration data, then continues to circulate next time, acquires the next three advertisement terminals from all the advertisement terminals, sends a record acquisition request to the next three advertisement terminals for notification, thereby acquiring the historical advertisement putting duration data of the next three advertisement terminals in the preset time period, circulates in sequence until all the advertisement terminals in the preset area range are notified and successfully upload the historical advertisement putting duration data in the preset time period, so that the central node equipment acquires the historical advertisement putting duration data in the preset time period of all the advertisement terminals in the preset area range, then analyzes and integrates the historical advertisement putting duration data in the preset time period of all the advertisement terminals, and obtains the advertisement category ranking concerned by the target user in the preset area range, and when receiving a delivery data acquisition request sent by the background server, reporting the advertisement category rank to the background server, deleting the advertisement category rank in the preset time period after the report is successful, and starting the statistics of data in the next time period.
After receiving the advertisement category ranking within the preset time period, the background server can acquire data to be delivered, and send the advertisement category ranking and the data to be delivered to the advertisement terminal, so that the advertisement terminal can deliver the advertisement concerned by the target audience within the preset area range in a targeted manner according to the advertisement category ranking and the data to be delivered.
According to the advertisement delivery method provided by the embodiment of the application, the central device sequentially acquires the historical advertisement delivery time length data of the first advertisement terminal in the preset time period, and deletes the corresponding records after reporting the advertisement category ranking to the background server, so that the pressure of the central node device for processing data can be reduced, and meanwhile, the advertisement terminal reports the data records corresponding to the fir tree after reporting the historical advertisement delivery time length data to the central node device, so that the pressure of the advertisement terminal for processing data is also reduced. The target advertisements to be released are determined from the advertisements to be released according to the advertisement category ranking and the user labels of the target users through the advertisement terminal and the preset advertisement releasing strategy, so that the problem of targeted releasing of the advertisements is solved, more benefits are brought to advertisers and advertisement operators, and the consumption of electric energy is reduced.
It should be noted that while the operations of the method of the present invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Rather, the steps depicted in the flowcharts may change the order of execution. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
On the other hand, fig. 7 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application. The apparatus may be an apparatus in an advertising terminal, as shown in fig. 7, and the apparatus 600 includes:
an acquisition module 610, configured to acquire user characteristic information of a target user;
a determining module 620, configured to determine a user tag of the target user based on the user characteristic information;
the receiving module 630 is configured to receive an advertisement to be delivered and an advertisement category ranking sent by a background server, where the advertisement category ranking is sent to the background server after a central node device integrates historical advertisement delivery duration data in a preset time period, and the historical advertisement delivery duration data is collected by at least one advertisement terminal in a preset area range;
and the delivery module 640 is configured to determine a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user tag of the target user and according to a preset advertisement delivery policy, and deliver the target advertisement to be delivered.
Optionally, the releasing module 640 is specifically configured to:
determining the advertisements to be released with the advertisement category ranking level larger than the preset level as target advertisements to be released based on the user tags;
and delivering the target advertisement to be delivered.
Optionally, the apparatus is further configured to:
receiving historical advertisements to be launched and corresponding advertisement labels sent by a background server;
collecting user characteristic information of a historical user to determine a user tag of the historical user;
playing a historical target advertisement to be launched corresponding to a user tag of a historical user;
obtaining the watching time length of a historical user on the historical target advertisement to be delivered, and generating historical advertisement delivery time length data;
when a record acquisition request sent by a central node device is received, sending historical advertisement putting duration data to the central node device, so that when the central node device receives an putting data acquisition request sent by a background server, generating advertisement category ranks based on the obtained historical advertisement putting duration data in the preset time period of all advertisement terminals in a preset area range, and sending the advertisement category ranks to the background server;
and deleting historical advertisement putting duration data.
Optionally, the releasing module 640 is further configured to:
when the elevator equipment stops running and the load information is in an idle load state, receiving a first control instruction sent by a background server, and executing screen closing operation to suspend putting of currently put advertisements;
and when the elevator equipment is in operation and the load information is in a manned state, receiving a second control instruction sent by the background server, and executing a screen awakening operation to continue to put the currently suspended advertisement.
Fig. 8 is a schematic structural diagram of an advertisement delivery device according to another embodiment of the present application. The apparatus may be an apparatus in a backend server, as shown in fig. 8, where the apparatus 700 includes:
the acquisition module 710 is configured to acquire an advertisement to be delivered and an advertisement category ranking, where the advertisement category ranking is sent to a background server after a central node device integrates historical advertisement delivery duration data within a preset time period, and the historical advertisement delivery duration data is acquired by at least one advertisement terminal within a preset area range;
the sending module 720 is configured to send the advertisement to be delivered and the advertisement category rank to the advertisement terminal, so that the advertisement terminal determines a target advertisement to be delivered from the advertisement to be delivered according to the advertisement category rank and a user tag according to a preset advertisement delivery policy, and the user tag is determined by the advertisement terminal based on the collected user characteristic information of the target user.
Optionally, the obtaining module 710 specifically includes:
a sending unit 711, configured to send a launch data acquisition request to a central node device, so that the central node device, in response to the launch data acquisition request, integrates historical advertisement launch duration data in a preset time period of all advertisement terminals in an acquired preset region range to obtain advertisement category rankings, where the historical advertisement launch duration data is sent to the central node device when the advertisement terminals receive a record acquisition request sent by the central node device;
the receiving unit 712 is configured to receive the advertisement category ranking sent by the central node device.
Optionally, the apparatus is further configured to:
acquiring the running state of the elevator equipment and the load information in the elevator main body;
when the running state of the elevator equipment is in a running stop state and the load information is in an idle load state, generating a first control instruction and sending the first control instruction to the advertisement terminal, wherein the first control instruction is used for controlling the advertisement terminal to execute screen closing operation so as to suspend the release of the currently released advertisement;
and when the running state of the elevator equipment is in running and the load information is in a manned state, generating a second control instruction and sending the second control instruction to the advertisement terminal, wherein the second control instruction is used for controlling the advertisement terminal to execute a screen awakening operation so as to continuously put the currently put advertisement.
Fig. 9 is a schematic structural diagram of an advertisement delivery device according to another embodiment of the present application. The apparatus may be an apparatus in a central node device, as shown in fig. 9, the apparatus 800 includes:
the obtaining module 810 is configured to obtain historical advertisement delivery duration data in a preset time period sent by all advertisement terminals in a preset area range, where the historical advertisement delivery duration data is generated by each advertisement terminal based on a historical advertisement to be delivered sent by a background server, a corresponding advertisement tag and a user tag of a historical user, and the user tag of the historical user is determined based on collected user feature information of the historical user;
the processing module 820 is configured to, when receiving a delivery data acquisition request sent by a background server, perform integration processing on historical advertisement delivery duration data, generate advertisement category ranks, and send the advertisement category ranks to the background server;
a delete module 830 for deleting the advertisement category rankings.
Optionally, the obtaining module 810 includes:
the receiving unit 811 is used for receiving the advertisement terminal information of all advertisement terminals in the preset area range sent by the background server;
an obtaining unit 812, configured to sequentially obtain historical advertisement delivery duration data in a preset time period of a first advertisement terminal based on advertisement terminal information of all advertisement terminals until obtaining of the historical advertisement delivery duration data in the preset time period of all advertisement terminals in a preset area range is completed, where the first advertisement terminal is an advertisement terminal that is determined from all advertisement terminals and is smaller than a preset number.
Optionally, the obtaining unit 812 is specifically configured to:
sending a record acquisition request to a first advertisement terminal;
and receiving and recording historical advertisement putting duration data in a preset time period sent by the first advertisement terminal.
The advertisement putting device provided by the embodiment of the application, the user characteristic information of a target user is collected through the collection module, the determination module determines the user label of the target user based on the user characteristic information, then the advertisement to be put and the advertisement category ranking which are sent by the background server are received through the receiving module, the advertisement category ranking is that the historical advertisement putting time length data in the preset time end are integrated by the central node device and then sent to the background server, the historical advertisement putting time length data are collected by at least one advertisement terminal in the preset area range, and the target advertisement to be put is determined from the advertisement to be put through the putting module according to the advertisement category ranking and the user label of the target user and a preset advertisement putting strategy. According to the technical scheme, the target advertisement to be launched is determined according to the acquired advertisement category ranking and the user label of the target user and the preset advertisement launching strategy to launch, so that the targeted advertisement launching is selectively carried out for the target user, the advertisement launching accuracy is improved, the waste of advertisement resources is avoided, and the electric energy consumption is reduced.
In another aspect, a computer device provided in this embodiment includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the method for advertisement delivery as described above is implemented.
Referring to fig. 10, fig. 10 is a schematic structural diagram of a computer system of a terminal device according to an embodiment of the present application.
As shown in fig. 10, the computer system 1000 includes a Central Processing Unit (CPU)1001 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)1002 or a program loaded from a storage section 1003 into a Random Access Memory (RAM) 1003. In the RAM1003, various programs and data necessary for the operation of the system 1000 are also stored. The CPU 1001, ROM1002, and RAM1003 are connected to each other via a bus 1004. An input/output (I/O) interface 1005 is also connected to bus 1004.
The following components are connected to the I/O interface 1005: an input section 1006 including a keyboard, a mouse, and the like; an output section 1007 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 1008 including a hard disk and the like; and a communication section 1009 including a network interface card such as a LAN card, a modem, or the like. The communication section 1009 performs communication processing via a network such as the internet. The driver 1010 is also connected to the I/O interface 1005 as necessary. A removable medium 1011 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1010 as necessary, so that a computer program read out therefrom is mounted into the storage section 1008 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 1003, and/or installed from the removable medium 1011. The computer program executes the above-described functions defined in the system of the present application when executed by the Central Processing Unit (CPU) 1001.
It should be noted that the computer readable medium shown in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present application may be implemented by software or hardware. The described units or modules may also be provided in a processor, and may be described as: a processor, comprising: the device comprises an acquisition module, a determination module, a receiving module and a releasing module. Where the names of such units or modules do not in some cases constitute a limitation of the unit or module itself, for example, the collection module may also be described as "for collecting user characteristic information of a target user".
As another aspect, the present application also provides a computer-readable storage medium, which may be included in the electronic device described in the above embodiments; or may be separate and not incorporated into the electronic device. The computer-readable storage medium stores one or more programs that, when executed by one or more processors, perform the advertisement delivery method described in the present application:
collecting user characteristic information of a target user;
determining a user tag of the target user based on the user characteristic information;
receiving advertisements to be launched and advertisement category ranks sent by a background server, wherein the advertisement category ranks are sent to the background server after a central node device integrates historical advertisement launching duration data in a preset time period, and the historical advertisement launching duration data is collected by at least one advertisement terminal in a preset area range;
and determining a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user label of the target user and a preset advertisement delivery strategy for delivering.
To sum up, according to the advertisement delivery method, the system, the device and the storage medium provided by the embodiments of the present application, the user feature information of the target user is collected, the user tag of the target user is determined based on the user feature information, and then the advertisement to be delivered and the advertisement category ranking sent by the background server are received, where the advertisement category ranking is that the central node device integrates the historical advertisement delivery time length data within the preset time period and sends the integrated historical advertisement delivery time length data to the background server, the historical advertisement delivery time length data is collected by at least one advertisement terminal within the preset area range, and the target advertisement to be delivered is determined from the advertisements to be delivered according to the advertisement category ranking and the user tag of the target user and the preset advertisement delivery strategy. According to the technical scheme, the target advertisement to be launched is determined according to the acquired advertisement category ranking and the user label of the target user and the preset advertisement launching strategy to launch, so that the targeted advertisement launching is selectively carried out for the target user, the advertisement launching accuracy is improved, the waste of advertisement resources is avoided, and the electric energy consumption is reduced.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by a person skilled in the art that the scope of the invention as referred to in the present application is not limited to the embodiments with a specific combination of the above-mentioned features, but also covers other embodiments with any combination of the above-mentioned features or their equivalents without departing from the inventive concept. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (13)

1. An advertisement putting method is applied to an advertisement terminal, and is characterized by comprising the following steps:
collecting user characteristic information of a target user;
determining a user tag of the target user based on the user characteristic information;
receiving advertisements to be launched and advertisement category ranks sent by a background server, wherein the advertisement category ranks are sent to the background server after a central node device integrates historical advertisement launching duration data in a preset time period, and the historical advertisement launching duration data is collected by at least one advertisement terminal in a preset area range;
and determining a target advertisement to be delivered from the advertisements to be delivered according to the advertisement category ranking and the user label of the target user and a preset advertisement delivery strategy for delivering.
2. The method of claim 1, wherein determining a target advertisement to be delivered from the advertisements to be delivered according to a preset advertisement delivery strategy and according to the advertisement category ranking and the user tag comprises:
determining the advertisements to be released with the advertisement category ranking level larger than a preset level as target advertisements to be released based on the user tags;
and delivering the target advertisement to be delivered.
3. The method of claim 1, further comprising:
receiving historical advertisements to be launched and corresponding advertisement labels sent by the background server;
collecting user characteristic information of a historical user to determine a user tag of the historical user;
playing a historical target advertisement to be launched corresponding to the user label of the historical user;
acquiring the watching duration of the historical user on the historical target advertisement to be delivered, and generating historical advertisement delivery duration data;
when a record acquisition request sent by the central node equipment is received, sending the historical advertisement putting duration data to the central node equipment, so that when the central node equipment receives an putting data acquisition request sent by a background server, generating advertisement category ranking based on the obtained historical advertisement putting duration data in the preset time period of all advertisement terminals in a preset area range, and sending the advertisement category ranking to the background server;
and deleting the historical advertisement putting duration data.
4. The method of claim 1, wherein determining a target advertisement to be delivered from the advertisements to be delivered according to a preset advertisement delivery policy for delivery comprises:
when the elevator equipment stops running and the load information is in an idle load state, receiving a first control instruction sent by a background server, and executing screen closing operation to suspend putting of currently put advertisements;
and when the elevator equipment is in operation and the load information is in a manned state, receiving a second control instruction sent by the background server, and executing a screen awakening operation to continue to put the currently suspended advertisement.
5. An advertisement putting method is applied to a background server side, and is characterized by comprising the following steps:
acquiring advertisements to be launched and advertisement category ranks, wherein the advertisement category ranks are sent to a background server after a central node device integrates historical advertisement launching time length data in a preset time period, and the historical advertisement launching time length data is collected by at least one advertisement terminal in a preset area range;
and sending the advertisement to be delivered and the advertisement category rank to the advertisement terminal so that the advertisement terminal determines a target advertisement to be delivered from the advertisement to be delivered according to the advertisement category rank and a user tag according to a preset advertisement delivery strategy, wherein the user tag is determined by the advertisement terminal based on the collected user characteristic information of the target user.
6. The method of claim 5, wherein obtaining advertisement category rankings comprises:
sending historical advertisements to be launched and corresponding advertisement labels to the advertisement terminal;
sending a release data acquisition request to a central node device, so that the central node device responds to the release data acquisition request, integrates and processes acquired historical advertisement release duration data in a preset time period of all advertisement terminals in a preset area range to obtain advertisement category ranking, wherein the historical advertisement release duration data is sent to the central node device when the advertisement terminals receive a record acquisition request sent by the central node device;
and receiving the advertisement category ranking sent by the central node device.
7. The method of claim 5, wherein after sending the advertisement to be served and the advertisement category ranking to the advertising terminal, the method further comprises:
acquiring the running state of the elevator equipment and the load information in the elevator main body;
when the running state of the elevator equipment is in a stop running state and the load information is in an idle load state, generating a first control instruction and sending the first control instruction to the advertisement terminal, wherein the first control instruction is used for controlling the advertisement terminal to execute screen closing operation so as to suspend the delivery of the currently delivered advertisement;
and when the running state of the elevator equipment is running and the load information is a manned state, generating a second control instruction and sending the second control instruction to the advertisement terminal, wherein the second control instruction is used for controlling the advertisement terminal to execute a screen awakening operation so as to continuously deliver the currently delivered advertisement.
8. An advertisement delivery method is applied to a central node device, and is characterized by comprising the following steps:
acquiring historical advertisement putting duration data in a preset time period sent by all advertisement terminals in a preset area range, wherein the historical advertisement putting duration data is generated by each advertisement terminal based on historical advertisements to be put sent by a background server, corresponding advertisement labels and user labels of historical users, and the user labels of the historical users are determined based on collected user characteristic information of the historical users;
when receiving a delivery data acquisition request sent by a background server, integrating the historical advertisement delivery duration data, generating advertisement category ranks and sending the advertisement category ranks to the background server;
deleting the advertisement category ranking.
9. The method of claim 8, wherein obtaining historical advertisement delivery duration data in a preset time period sent by all advertisement terminals in a preset area range comprises:
receiving advertisement terminal information of all advertisement terminals in a preset area range sent by a background server;
based on the advertisement terminal information of all the advertisement terminals, historical advertisement putting duration data in a preset time period of a first advertisement terminal are sequentially obtained until the historical advertisement putting duration data in the preset time period of all the advertisement terminals in the preset area range are obtained, and the first advertisement terminal is the advertisement terminal which is determined from all the advertisement terminals and is smaller than the preset number.
10. The method of claim 9, wherein obtaining historical advertisement delivery duration data within a preset time period of the first advertisement terminal comprises:
sending a record acquisition request to the first advertisement terminal;
and receiving and recording historical advertisement putting duration data in a preset time period sent by the first advertisement terminal.
11. An advertisement delivery system, the system comprising: the system comprises a background server, a central node device and at least one advertisement terminal in a preset area range, wherein the background server is in communication connection with the central node device and each advertisement terminal in the preset area range respectively;
each advertisement terminal is used for collecting user characteristic information of a target user, determining a user tag of the target user based on the user characteristic information, receiving advertisements to be launched and advertisement category ranks sent by a background server, and determining the target advertisements to be launched from the advertisements to be launched for launching according to the advertisement category ranks and the user tag of the target user and a preset advertisement launching strategy;
the background server is used for sending a release data acquisition request to the central node equipment so as to acquire advertisement category ranking, and sending the acquired advertisement to be released and the advertisement category ranking to each advertisement terminal;
the central node device is used for acquiring historical advertisement putting duration data in a preset time period sent by all advertisement terminals in a preset area range, integrating the historical advertisement putting duration data when receiving an putting data acquisition request sent by a background server, generating advertisement category ranks and sending the advertisement category ranks to the background server.
12. A computer device, characterized in that the computer device comprises a memory, a processor and a computer program stored in the memory and executable on the processor, the processor being adapted to implement the advertisement delivery method according to any of claims 1-4 or claims 5-7 or claims 8-10 when executing the program.
13. A computer-readable storage medium, having stored thereon a computer program for implementing the advertisement delivery method according to any one of claims 1-4 or claims 5-7 or claims 8-10.
CN202111494655.5A 2021-12-07 2021-12-07 Advertisement putting method, system, equipment and storage medium Pending CN114169932A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114638660A (en) * 2022-05-19 2022-06-17 广东省广告集团股份有限公司 Media advertisement putting method
CN116452271A (en) * 2023-06-01 2023-07-18 邯郸市乡年网络科技有限公司 Advertisement pushing method and system based on big data processing
CN116503116A (en) * 2023-06-29 2023-07-28 江西时刻互动科技股份有限公司 Advertisement putting time management method and device

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114638660A (en) * 2022-05-19 2022-06-17 广东省广告集团股份有限公司 Media advertisement putting method
CN116452271A (en) * 2023-06-01 2023-07-18 邯郸市乡年网络科技有限公司 Advertisement pushing method and system based on big data processing
CN116452271B (en) * 2023-06-01 2023-11-17 省广营销集团有限公司 Advertisement pushing method and system based on big data processing
CN116503116A (en) * 2023-06-29 2023-07-28 江西时刻互动科技股份有限公司 Advertisement putting time management method and device

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