CN105208448B - A kind of advertisement broadcast method and device - Google Patents
A kind of advertisement broadcast method and device Download PDFInfo
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- CN105208448B CN105208448B CN201510624622.6A CN201510624622A CN105208448B CN 105208448 B CN105208448 B CN 105208448B CN 201510624622 A CN201510624622 A CN 201510624622A CN 105208448 B CN105208448 B CN 105208448B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A kind of advertisement broadcast method and device provided in an embodiment of the present invention are applied to client, the method includes：The short-sighted frequency for the video ads for forming advertisement to be played is obtained, and plays the short-sighted frequency obtained；During playing the short-sighted frequency obtained, monitor whether to receive long video playing request；After monitoring the long video playing request, short-sighted frequency V being played on is obtainedCSThe long video of corresponding video ads, wherein the duration of the long video of a video ads is more than the duration of the short-sighted frequency of the video ads；Play the long video obtained.Using scheme provided in an embodiment of the present invention, in advertisement playing process, client can switch to according to user demand from the short-sighted frequency of advertisement to be played long video corresponding to it, more more detailed ad contents can be provided to the user in this way, it can be seen that, user can operate advertisement the interest level of played advertisement according to itself, improve user's viewing experience.
Description
Technical field
The present invention relates to internet advertisement technology fields, more particularly to a kind of advertisement broadcast method and device.
Background technology
With being constantly progressive for Internet technology, the fast development of Internet advertising industry, more and more advertisements have been pushed
The form of main selection internet Online Video advertisement carries out advertisement dispensing, for example, playing bumper advertisements in video display process
Deng.
In the prior art, the advertisement played every time is usually made of at least one video ads, and each video is wide
The playing duration of announcement is fixed, for example, advertisement Ad to be played is made of 4 video ads, wherein this 4 video ads
Playing duration be 15 seconds.When playing advertisement, according to the playing sequence of preset video ads with the fixation of video ads
Duration plays advertisement.
In practical application, advertisement can be played according to the requirement of advertiser using the above method, still, due to the above method
In do not support interaction between user and played advertisement, user that cannot be grasped to advertisement according to the interest level of itself
Make, if for example, when interested in some video ads therein during user's viewing advertisement, can not see wide with the video
Accuse relevant more detailed information.Obviously, user's viewing experience is affected.
Invention content
The embodiment of the present invention is designed to provide a kind of advertisement broadcast method and device, to be carried in advertisement playing process
Rise user's viewing experience.
In order to achieve the above objectives, the embodiment of the invention discloses a kind of advertisement broadcast methods, are applied to client, the side
Method includes：
The short-sighted frequency for the video ads for forming advertisement to be played is obtained, and plays the short-sighted frequency obtained；
During playing the short-sighted frequency obtained, monitor whether to receive long video playing request；
After monitoring the long video playing request, short-sighted frequency V being played on is obtainedCSCorresponding video ads
Long video, wherein the duration of the long video of a video ads is more than the duration of the short-sighted frequency of the video ads；
Play the long video obtained.
Preferably, the method further includes：
After the long video playing obtained is completed, according to the playing sequence of preset short-sighted frequency, continue described in broadcasting
Short-sighted frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
Preferably, the method further includes：
During playing long video, short-sighted frequency switchback request is received；
According to long video V being played onCLPlaying progress rate, determine that rule, determination wait for switchback according to preset short-sighted frequency
Short-sighted frequency；
The short-sighted frequency of switchback is waited for described in broadcasting.
Preferably, described according to long video V being played onCLPlaying progress rate, determine rule according to preset short-sighted frequency,
Determine the short-sighted frequency for waiting for switchback, including：
Judge the long video VCLPlaying progress rate whether be less than preset first playing progress rate threshold value；
If being less than, the long video V is determinedCLThe short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
Otherwise, according to the playing sequence of preset short-sighted frequency, the long video V is determinedCLCorresponding video ads it is short-sighted
Next short-sighted frequency of frequency is the short-sighted frequency for waiting for switchback.
Preferably, the method further includes：
In the long video VCLPlaying progress rate be more than or equal to the preset second playing progress rate threshold value in the case of, connect
It receives advertisement and skips request；
From the long video VCLIt is short-sighted to switch back to the last one in the playing sequence of preset the obtained short-sighted frequency
The end-of-file of frequency.
In order to achieve the above objectives, the embodiment of the invention discloses a kind of advertisement play back devices, are applied to client, the dress
Set including：
First short video playback module, the short-sighted frequency for obtaining the video ads for forming advertisement to be played, and play institute
The short-sighted frequency obtained；
Long video playing asks monitoring modular, for during playing the short-sighted frequency obtained, monitoring whether to receive
It is asked to long video playing；
Long video obtains module, for after monitoring the long video playing request, obtaining being played on short-sighted
Frequency VCSThe long video of corresponding video ads, wherein the duration of the long video of a video ads is more than the short of the video ads
The duration of video；
First long video playback module, for playing the long video obtained.
Preferably, described device further includes：
Second long video playback module, after being completed in the long video playing obtained, according to preset short-sighted frequency
Playing sequence, continue to play the short-sighted frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
Preferably, described device further includes：
Short-sighted frequency switchback request receiving module, for during playing long video, receiving short-sighted frequency switchback request；
Short-sighted frequency determining module, for according to long video V being played onCLPlaying progress rate, according to preset short-sighted frequency
It determines rule, determines the short-sighted frequency for waiting for switchback；
Second short video playback module, for playing the short-sighted frequency for waiting for switchback.
Preferably, the short-sighted frequency determining module, including：
Playing progress rate judging unit, for judging the long video VCLPlaying progress rate whether be less than it is preset first play
Progress threshold value；
First short-sighted frequency determination unit, for playing progress rate judging unit judging result be less than when, determine described in
Long video VCLThe short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
Second short-sighted frequency determination unit, for playing progress rate judging unit judging result be not less than when, according to pre-
If short-sighted frequency playing sequence, determine the long video VCLNext short-sighted frequency of the short-sighted frequency of corresponding video ads is to be cut
The short-sighted frequency returned.
Preferably, described device further includes：
Request receiving module is skipped, in the long video VCLPlaying progress rate broadcast more than or equal to described preset second
In the case of degree of putting into threshold value, receives advertisement and skip request；
Execution module is skipped in advertisement, is used for from the long video VCLSwitch back to broadcasting for preset the obtained short-sighted frequency
Put forward the end-of-file of the short-sighted frequency of the last one in sequence.
A kind of advertisement broadcast method and device provided in an embodiment of the present invention, first can obtain advertisement to be played by client
Video ads short-sighted frequency, and play the short-sighted frequency that is obtained；During playing each short-sighted frequency obtained, by visitor
Family end monitors whether to receive long video playing request；After monitoring the long video playing request, continue broadcast
The long video for the corresponding video ads of short-sighted frequency put；Then, the long video obtained is played.It is provided using the embodiment of the present invention
Scheme, in advertisement playing process, client can switch to its institute according to user demand from the short-sighted frequency of advertisement to be played
Corresponding long video can provide more more detailed ad contents to the user, it is seen then that user can be according to itself to institute in this way
The interest level for playing advertisement operates advertisement, improves user's viewing experience.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is a kind of flow diagram of advertisement broadcast method provided in an embodiment of the present invention；
Fig. 2 is the flow diagram of another advertisement broadcast method provided in an embodiment of the present invention；
Fig. 3 is the flow diagram of another advertisement broadcast method provided in an embodiment of the present invention；
Fig. 4 is a kind of structural schematic diagram of advertisement play back device provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of another advertisement play back device provided in an embodiment of the present invention；
Fig. 6 is the structural schematic diagram of another advertisement play back device provided in an embodiment of the present invention.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Fig. 1 is a kind of flow diagram of advertisement broadcast method provided in an embodiment of the present invention, is applied to client, the party
Method may comprise steps of：
Step S101：The short-sighted frequency for the video ads for forming advertisement to be played is obtained, and plays the short-sighted frequency obtained.
In practical application, the short-sighted frequency of each video ads that video ads operator can in advance provide advertiser and
Long video is uploaded in video ads database.Wherein, each video ads can there are one short-sighted frequency and long video with
Correspondence, also, the playing duration of the short-sighted frequency of each video ads is less than the playing duration of its long video, for example, one
The playing duration of the short-sighted frequency of video ads can be 10 seconds or 12 seconds or 15 seconds etc., and the long video of the video ads is broadcast
It can be 100 seconds or 120 seconds etc. to put duration, and certainly, the embodiment of the present invention need not be to the playing duration of each video ads
Numerical value be defined.In addition, it is identical product that short-sighted frequency and long video, which are represented, compared to video ads short-sighted frequency and
Speech, the more detailed description for the product that long video is represented by video ads.
It is launched specifically, server in the playing request for receiving video ads, can be based on preset advertisement
Strategy determines the client each video ads to be played, these each video ads determined, which just constitute, to be waited broadcasting
Put advertisement.
For example, in a kind of specific implementation, client receives user and is sent by clicking video program play button
Video-see request after, video ads playing request can be sent to server, server receive the video ads and broadcast
Put the short-sighted frequency that bumper advertisements before the video that client to be played are determined after request, and by bumper advertisements before identified video
Short-sighted frequency feed back to client.
In another specific implementation, client can also be according to the playing progress rate of its displaying video programs, to clothes
Business device sends video ads playing request, for example, when the playing progress rate of current video program is 50%, user end to server hair
Send video ads playing request, server receives determine the video that client to be played after the video ads playing request before
The short-sighted frequency of bumper advertisements, and the short-sighted frequency of bumper advertisements before identified video is fed back into client.
According to statistics, most users do not like viewing advertisement, it is contemplated that the demand of advertiser is playing advertisement to be played
When, the client in scheme provided in an embodiment of the present invention can first obtain the short-sighted of each video ads of advertisement to be played
Frequently, and the short-sighted frequency for playing each video ads obtained is given tacit consent to carry out the broadcasting of each video ads.In this way, user is only
It needs to take less time the smaller short-sighted frequency of viewing playing duration and just will appreciate that the product that each video ads are represented,
Also the demand that advertiser promotes product is met.
Step S102：During playing the short-sighted frequency obtained, monitor whether to receive long video playing request.
During the short-sighted frequency of client terminal playing video ads, when user watches itself interested video ads
When, it is often desired to the more detailed contents for the product represented in the video ads can be easily obtained, user can at this time
To send long video playing request to client, client can be monitored the long video playing request, to receive
The broadcasting that the long video of the video ads is carried out after to long video playing request is wanted to know about with meeting user about feeling emerging
The demand of more contents of the video ads of interest.
For example, it in advertisement playing process, when the product that user represents some video ads is interested, uses
Family can ask to watch the long video of the video ads by clicking " viewing full version " button in client, and client exists
After monitoring that user presses the button, it is believed that have received the long video playing request of the video ads.Certainly, here
It only illustrates, the specific implementation that the embodiment of the present invention need not ask long video playing is defined, any
Possible mode can be applied to the present invention, those skilled in the art need according to the concrete condition in practical application into
Row setting.
Step S103：After monitoring long video playing request, short-sighted frequency V being played on is obtainedCSCorresponding video
The long video of advertisement.
Wherein, the duration of the long video of a video ads is more than the duration of the short-sighted frequency of the video ads.
For example, the playing duration of the short-sighted frequency of a video ads can be 15 seconds, and the long video of the video ads
Playing duration can be 120 seconds.Certainly, the playing duration of above-mentioned short-sighted frequency and long video is only to illustrate, the embodiment of the present invention
The short-sighted frequency of video ads and the playing duration of long video need not be defined, those skilled in the art need basis
Actual conditions are configured.
Step S104：Play the long video obtained.
It should be noted that after obtaining the long video of the video ads, the video that is obtained by client terminal playing
The long video of advertisement, and the short-sighted frequency of the video ads then suspends broadcasting.
In a kind of specific embodiment of the present invention, this method can also include：
After the long video playing obtained is completed, according to the playing sequence of preset short-sighted frequency, continue to play short-sighted
Frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
For example, it is assumed that：The playing sequence of preset short-sighted frequency is：VS1、VS2、VS3；Also, with above-mentioned VS1、VS2、VS3
The long video of corresponding video ads is followed successively by：VL1、VL2、VL3.Playing short-sighted frequency VS1When, it receives long video playing and asks
It asks, client continues to play VS1Corresponding long video VL1, as long video VL1After finishing playing, according to preset short-sighted frequency
VS1、VS2、VS3Playing sequence, play in order the long video V of corresponding video adsL2、VL3。
It should be noted that " playing sequence of preset short-sighted frequency " described herein can be according to preset advertisement
Strategy is launched to determine, the playing sequence of short-sighted frequency would generally be related with the publicity orders situation to be launched of advertiser, example
Such as, advertiser specifies the video ads, etc. that its product is played in corresponding first advertisement position of advertisement to be played.
Obviously, using scheme provided in an embodiment of the present invention, in advertisement playing process, client can be according to user's need
It asks from the short-sighted frequency of advertisement to be played and switches to long video corresponding to it, can provide to the user so more more detailed wide
Accuse content, it is seen then that user can operate advertisement the interest level of played advertisement according to itself, improve user
Viewing experience.
It is shown in Fig. 1 for the flow diagram of another advertisement broadcast method provided in an embodiment of the present invention referring to Fig. 2
Embodiment of the method basis on, this method can also include：
Step S105：During playing long video, short-sighted frequency switchback request is received.
It should be noted that " process for playing long video " mentioned in step S105 may include following two feelings
Condition：
Situation one：Play short-sighted frequency VCSThe process of the long video of corresponding video ads；
Situation two：After long video playing obtained in situation one is completed, the broadcasting according to preset short-sighted frequency is suitable
Sequence continues to play short-sighted frequency VCSThe process of the long video of the corresponding video ads of each short-sighted frequency later.
For example, it is still assumed that：The short-sighted frequency of the video ads of advertisement to be played is followed successively by：VS1、VS2、VS3, and they
The long video of corresponding video ads is followed successively by：VL1、VL2、VL3。
" process for playing long video " mentioned in step S105, can specifically include two following situations：
(a) when client is playing short-sighted frequency VS1When receive the request of long video playing after, play long video VL1Mistake
Journey；
(b) as the long video V played in (a)L1After finishing playing, according to the playing sequence of preset short-sighted frequency,
Continue to play VL2And/or VL3Process.
Step S106：According to long video V being played onCLPlaying progress rate, determine rule according to preset short-sighted frequency, really
Surely the short-sighted frequency of switchback is waited for.
In a specific embodiment of the present invention, step S106 may comprise steps of：
(1) judge long video VCLPlaying progress rate whether less than preset first playing progress rate threshold value execute step if being less than
Suddenly (2) otherwise execute step (3)；
(2) long video V is determinedCLThe short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
(3) according to the playing sequence of preset short-sighted frequency, long video V is determinedCLUnder the short-sighted frequency of corresponding video ads
One short-sighted frequency is the short-sighted frequency for waiting for switchback.
It should be noted that preset first playing progress rate threshold value can be 80%, 85%, 90%, 97%, 100% etc.,
The embodiment of the present invention need not be defined the concrete numerical value of the first playing progress rate threshold value, in practical application, in the art
Technical staff need be configured according to actual conditions.
It should be understood that the short-sighted frequency and long video of video ads are all that the identical product of advertiser is retouched
It states, in the case that the long video playing progress of a video ads is less than preset first playing progress rate threshold value, it is believed that
User is well understood that the product information to be conveyed in the long video of the video ads of the product not yet, it is contemplated that advertiser
Demand, determine when the short-sighted frequency of switchback, it may be determined that long video VCLThe short-sighted frequency of corresponding video ads is to wait for switchback
Short-sighted frequency, enable a user to the product information for being well understood that the product, reach help advertiser fully promote its production
The purpose of product.
In a kind of specific implementation, when determining long video VCLThe short-sighted frequency of corresponding video ads is wait for switchback short-sighted
When frequency, the short-sighted frequency is replayed since the start time point of the short-sighted frequency.
In another specific implementation, the short-sighted frequency that client will record video ads switches to the pause of long video and broadcasts
The time point put, in this way, when determining long video VCLThe short-sighted frequency of corresponding video ads is client when the short-sighted frequency of switchback
It can continue to play the short-sighted frequency since the time point that the pause recorded plays, promote the viewing experience of user.
It should be understood that the long video playing progress when a video ads is not less than preset first playing progress rate threshold value
In the case of, it is believed that user is it is well understood that the long video of the video ads of the product product to be conveyed letter
Breath, it is contemplated that the viewing experience of user, without user again to the short-sighted frequency product information to be expressed of the video ads into
Row is watched again, at this point it is possible to determine long video VCLNext short-sighted frequency of the short-sighted frequency of corresponding video ads is to wait for switchback
Short-sighted frequency.
Step S107：Play the short-sighted frequency for waiting for switchback.
Obviously, using scheme provided in an embodiment of the present invention, in advertisement playing process, client can be according to user's need
It asks from the short-sighted frequency of advertisement to be played and switches to long video corresponding to it, can provide to the user so more more detailed wide
Accuse content, it is seen then that user can operate advertisement the interest level of played advertisement according to itself, improve user
Viewing experience.
It is shown in Fig. 1 for the flow diagram of another advertisement broadcast method provided in an embodiment of the present invention referring to Fig. 3
Embodiment of the method basis on, this method is further comprising the steps of：
Step S108：In long video VCLPlaying progress rate be more than or equal to preset second playing progress rate threshold value in the case of,
It receives advertisement and skips request.
It should be noted that preset second playing progress rate threshold value can be 90%, 100% etc..The embodiment of the present invention is not
The concrete numerical value to the second playing progress rate threshold value is needed to be defined, in practical application, those skilled in the art need
It is configured according to actual conditions.
Step S109：From long video VCLIt is short-sighted to switch back to the last one in the playing sequence of preset obtained short-sighted frequency
The end-of-file of frequency.
It should be noted that in practical application, for the relatively short video of playing duration of the long video of a video ads
Still very long, some is even also bigger than the playing duration of the short-sighted frequency of each video ads of advertisement to be played, for example, one
For a advertisement to be played is the short-sighted frequency of 4 15 seconds video ads, user can watch it is only necessary to 60 seconds and finish, so
And it is 120 seconds for the playing duration of the long video of a certain video ads interested to user.Accordingly, it is considered to arrive user's
Viewing experience, when in long video VCLPlaying progress rate be more than or equal to preset second playing progress rate threshold value in the case of, receiving
It, can be from long video V after request is skipped in advertisementCLSwitch back to the last one in the playing sequence of preset obtained short-sighted frequency
The end-of-file of short-sighted frequency.
Obviously, using scheme provided in an embodiment of the present invention, in advertisement playing process, client can be according to user's need
It asks from the short-sighted frequency of advertisement to be played and switches to long video corresponding to it, can provide to the user so more more detailed wide
Accuse content, it is seen then that user can operate advertisement the interest level of played advertisement according to itself, improve user
Viewing experience.
With reference to specific example, the present invention will be described in detail, it is assumed that each video ads of advertisement to be played
Details is as shown in the table：
| Short-sighted frequency | Short video length (second) | Long video | Long video length (second) | |
| Ad1 | Va | 15 | VA | 100 |
| Ad2 | Vb | 15 | VB | 100 |
| Ad3 | Vc | 15 | VC | 100 |
| Ad4 | Vd | 15 | VD | 100 |
Example one：
Assuming that：Preset first playing progress rate threshold value Th1 is 80%, and preset second playing progress rate threshold value Th2 is 95%.
First, which obtains the short-sighted frequency of the video ads of advertisement to be played, i.e.,：Va、Vb、Vc、Vd, and play institute
The short-sighted frequency obtained；
When broadcasting to short-sighted frequency VaThe 8th second when, receive the request of long video-see；
At this point, obtaining short-sighted frequency V being played onaThe long video V of corresponding video adsA；
Then, continue to play long video VA；
Further, if long video VAIt played at this time 50 seconds, then, judged to obtain long video VAPlaying progress rate 50%
Less than preset first playing progress rate threshold value Th1=80%, accordingly, it is determined that by long video VAThe short-sighted frequency of corresponding video ads
VaIt is determined as waiting for the short-sighted frequency of switchback, from short-sighted frequency VaPause play (the 8th second) time point start, continue to play short-sighted frequency.
Example two：
Assuming that：Preset first playing progress rate threshold value Th1 is 90%, and preset second playing progress rate threshold value Th2 is
100%.
First, which obtains the short-sighted frequency of the video ads of advertisement to be played, i.e.,：Va、Vb、Vc、Vd, and play institute
The short-sighted frequency obtained；
When broadcasting to short-sighted frequency VbThe 10th second when, receive the request of long video-see；
At this point, obtaining short-sighted frequency V being played onbThe long video V of corresponding video adsB；
Then, continue to play long video VB；
Further, if long video VBIt played at this time 100 seconds, then, judged to obtain long video VBPlaying progress rate
100% is equal to preset second playing progress rate threshold value 100%, at this point, user is by clicking " skipping remaining wide in client
Announcement " button skips request to send advertisement, then, from long video VBSwitch back to the playing sequence of preset obtained short-sighted frequency
In the last one short-sighted frequency VdEnd-of-file, complete the broadcasting of advertisement to be played.
Obviously, using scheme provided in an embodiment of the present invention, in advertisement playing process, client can be according to user's need
It asks from the short-sighted frequency of advertisement to be played and switches to long video corresponding to it, can provide to the user so more more detailed wide
Accuse content, it is seen then that user can operate advertisement the interest level of played advertisement according to itself, improve user
Viewing experience.
Fig. 4 is a kind of structure drawing of device of advertisement broadcast method provided in an embodiment of the present invention, is applied to client, the dress
It sets and may include：First short video playback module 201, long video playing request monitoring modular 202, long video obtain module 203
With the first long video playback module 204；Wherein,
First short video playback module 201, the short-sighted frequency for obtaining the video ads for forming advertisement to be played, and play
The short-sighted frequency obtained；
Long video playing asks monitoring modular 202, for during playing the short-sighted frequency obtained, monitoring whether to connect
Receive long video playing request；
Long video obtains module 203, for after monitoring long video playing request, obtaining short-sighted frequency being played on
VCSThe long video of corresponding video ads；
Wherein, the duration of the long video of a video ads is more than the duration of the short-sighted frequency of the video ads.
First long video playback module 204, for playing the long video obtained.
In a kind of specific embodiment of the present invention, which can also include：Second long video playback module
Wherein, the second long video playback module, after being completed in the long video playing obtained, according to preset short
The playing sequence of video continues to play short-sighted frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
It is a kind of structure drawing of device of advertisement broadcast method provided in an embodiment of the present invention referring to Fig. 5, it is shown in Fig. 4
On the basis of device embodiment, which can also include：Short-sighted frequency switchback request receiving module 205, short-sighted frequency determine mould
Block 206 and the second short video playback module 207；Wherein,
Short-sighted frequency switchback request receiving module 205, for during playing long video, receiving short-sighted frequency switchback and asking
It asks；
Short-sighted frequency determining module 206, for according to long video V being played onCLPlaying progress rate, according to preset short-sighted
Frequency determines rule, determines the short-sighted frequency for waiting for switchback；
Second short video playback module 207, for playing the short-sighted frequency for waiting for switchback.
In a specific embodiment of the present invention, short-sighted frequency determining module 206 may include：Playing progress rate judges
Unit, the first short-sighted frequency determination unit and the second short-sighted frequency determination unit；Wherein,
Playing progress rate judging unit, for judging long video VCLPlaying progress rate whether be less than preset first playing progress rate
Threshold value；
First short-sighted frequency determination unit, for playing progress rate judging unit judging result be less than when, determine length regards
Frequency VCLThe short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
Second short-sighted frequency determination unit, for playing progress rate judging unit judging result be not less than when, according to pre-
If short-sighted frequency playing sequence, determine long video VCLNext short-sighted frequency of the short-sighted frequency of corresponding video ads is to wait for switchback
Short-sighted frequency.
It is a kind of structure drawing of device of advertisement broadcast method provided in an embodiment of the present invention referring to Fig. 6, it is shown in Fig. 4
On the basis of device embodiment, which can also include：It skips request receiving module 208 and execution module is skipped in advertisement
209；Wherein,
Request receiving module 208 is skipped, in long video VCLPlaying progress rate played more than or equal to preset second into
In the case of spending threshold value, receives advertisement and skip request；
Execution module 209 is skipped in advertisement, is used for from long video VCLThe broadcasting for switching back to preset obtained short-sighted frequency is suitable
The end-of-file of the short-sighted frequency of the last one in sequence.
Using scheme provided in an embodiment of the present invention, in advertisement playing process, client can according to user demand from
The short-sighted frequency of advertisement to be played switches to the long video corresponding to it, can provide to the user in this way in more more detailed advertisements
Hold, it is seen then that user can operate advertisement the interest level of played advertisement according to itself, improve user's viewing
Experience.
For device embodiments, since it is substantially similar to the method embodiment, so fairly simple, the correlation of description
Place illustrates referring to the part of embodiment of the method.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
One of ordinary skill in the art will appreciate that all or part of step in realization above method embodiment is can
It is completed with instructing relevant hardware by program, the program can be stored in computer read/write memory medium,
The storage medium designated herein obtained, such as：ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (6)
1. a kind of advertisement broadcast method, which is characterized in that it is applied to client, the method includes：
The short-sighted frequency for the video ads for forming advertisement to be played is obtained, and plays the short-sighted frequency obtained；
During playing the short-sighted frequency obtained, monitor whether to receive long video playing request；
After monitoring the long video playing request, short-sighted frequency V being played on is obtainedCSThe length of corresponding video ads regards
Frequently, wherein the duration of the long video of a video ads is more than the duration of the short-sighted frequency of the video ads；
Play the long video obtained；
During playing long video, short-sighted frequency switchback request is received；
Judge the long video VCLPlaying progress rate whether be less than preset first playing progress rate threshold value；
If being less than, the long video V is determinedCLThe short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
Otherwise, according to the playing sequence of preset short-sighted frequency, the long video V is determinedCLThe short-sighted frequency of corresponding video ads
Next short-sighted frequency is the short-sighted frequency for waiting for switchback；
The short-sighted frequency of switchback is waited for described in broadcasting.
2. according to the method described in claim 1, it is characterized in that, the method further includes：
After the long video playing obtained is completed, according to the playing sequence of preset short-sighted frequency, continue to play described short-sighted
Frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
3. method according to claim 1 or 2, which is characterized in that the method further includes：
In the long video VCLPlaying progress rate be more than or equal to preset second playing progress rate threshold value in the case of, receive advertisement jump
Cross request；
From the long video VCLSwitch back to the last one short-sighted frequency in the playing sequence of preset the obtained short-sighted frequency
End-of-file.
4. a kind of advertisement play back device, which is characterized in that be applied to client, described device includes：
First short video playback module, the short-sighted frequency for obtaining the video ads for forming advertisement to be played, and play and obtained
Short-sighted frequency；
Long video playing asks monitoring modular, for during playing the short-sighted frequency obtained, monitoring whether to receive length
Video playing is asked；
Long video obtains module, for after monitoring the long video playing request, obtaining short-sighted frequency V being played onCS
The long video of corresponding video ads, wherein the duration of the long video of a video ads is more than the short-sighted frequency of the video ads
Duration；
First long video playback module, for playing the long video obtained；
Short-sighted frequency switchback request receiving module, for during playing long video, receiving short-sighted frequency switchback request；
Short-sighted frequency determining module, for judging the long video VCLPlaying progress rate whether be less than preset first playing progress rate threshold
Value；Playing progress rate judging unit judging result be less than when, determine the long video VCLCorresponding video ads it is short-sighted
Frequency is the short-sighted frequency for waiting for switchback；Playing progress rate judging unit judging result be not less than when, according to preset short-sighted frequency
Playing sequence determines the long video VCLNext short-sighted frequency of the short-sighted frequency of corresponding video ads is the short-sighted frequency for waiting for switchback；
Second short video playback module, for playing the short-sighted frequency for waiting for switchback.
5. device according to claim 4, which is characterized in that described device further includes：
Second long video playback module, after being completed in the long video playing obtained, according to broadcasting for preset short-sighted frequency
Sequence is put forward, continues to play the short-sighted frequency VCSThe long video of the corresponding video ads of each short-sighted frequency later.
6. device according to claim 4 or 5, which is characterized in that described device further includes：
Request receiving module is skipped, in the long video VCLPlaying progress rate be more than or equal to preset second playing progress rate threshold
In the case of value, receives advertisement and skip request；
Execution module is skipped in advertisement, is used for from the long video VCLThe broadcasting for switching back to preset the obtained short-sighted frequency is suitable
The end-of-file of the short-sighted frequency of the last one in sequence.
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| CN105847888A (en) * | 2016-03-28 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement injecting method, terminal and system |
| CN110290419B (en) * | 2019-06-25 | 2021-11-26 | 北京奇艺世纪科技有限公司 | Video playing method and device and electronic equipment |
| CN110225409A (en) * | 2019-07-19 | 2019-09-10 | 北京字节跳动网络技术有限公司 | Audio and video playing method, apparatus, electronic equipment and readable medium |
| CN110958470A (en) * | 2019-12-09 | 2020-04-03 | 北京字节跳动网络技术有限公司 | Multimedia content processing method, device, medium and electronic equipment |
| CN112214678A (en) * | 2020-10-20 | 2021-01-12 | 北京意匠文枢科技有限公司 | Method and device for recommending short video information |
| CN112632323A (en) * | 2020-12-16 | 2021-04-09 | 北京字节跳动网络技术有限公司 | Video playing method, device, equipment and medium |
| CN114693359B (en) * | 2022-04-01 | 2023-05-12 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
| CN114638660B (en) * | 2022-05-19 | 2022-08-09 | 广东省广告集团股份有限公司 | Media advertisement putting method |
| CN117336571A (en) * | 2022-06-24 | 2024-01-02 | 华为技术有限公司 | Video processing method and related equipment |
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