CN101677394B - Method and apparatus for commercial break based on IPTV - Google Patents
Method and apparatus for commercial break based on IPTV Download PDFInfo
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- CN101677394B CN101677394B CN 200810149649 CN200810149649A CN101677394B CN 101677394 B CN101677394 B CN 101677394B CN 200810149649 CN200810149649 CN 200810149649 CN 200810149649 A CN200810149649 A CN 200810149649A CN 101677394 B CN101677394 B CN 101677394B
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Abstract
The invention discloses a method and apparatus for commercial break of IPTV. In the method, the IPTV media functional entity receives the on-demand request for playing the on-demand program from the user equipment, wherein a program identifier of the on-demand program is provided in the on-demand request; the IPTV media functional entity obtains information about the commercial corresponding to the program identifier of the on-demand program on the basis of the correspondence relation between the local stored program identifier and the information about the commercial, and determines the commercials and the playing time of the commercials according to the information about the commercial; the IPTV media functional entity plays the on-demand program to the user equipment according to the program identifier, and inserts commercials at the playing time of the commercials. By the technical scheme of the invention, commercials can be dynamically inserted in the on-demand program, and user experience is enhanced.
Description
Technical field
The present invention relates to communication technical field, relate in particular to a kind of advertisement cut-in method, IPTV media function entity and IPTV service control function entity based on internet protocol TV (Internet Protocol Television is referred to as IPTV).
Background technology
At present, the frame structure of next generation network (Next Generation Network is referred to as NGN) is substantially definite.Except comprising management layer, also comprise user level, transmission aspect, Service control aspect and application etc. in NGN.Wherein, IP Multimedia System (IP Multimedia Subsystem is referred to as IMS) is the major function entity sets of Service control aspect.Can realize registration, authentication, authentication, service quality (Quality of Service is referred to as the QoS) management of user and terminal equipment and guarantee by IMS.Simultaneously, IMS is the system of dialogue-based initiation protocol (Session Initiation Protocol is referred to as SIP), support multiple user access, mobile management, and support fusion with other legacy networks or next generation network intercommunication and business.At present, IMS has become major technique and the architectural framework that next generation network merges.
IPTV, be called again internet protocol TV (Internet ProtocolTelevision, referred to as IPTV), refer to provide to the user by the IP bearer network equipment general name of the business such as live, the program request of the TV programme that can support interaction capabilities and time shifting broadcasting.IPTV compares with traditional simulated television or Digital Television, for the user provides larger interoperability, such as, the user can select the operations such as F.F., rewind down to play TV programme when watching.IPTV is merged under the NGN framework, can provide the more network environment of high-quality for the IPTV system, can improve the transmission rate of IPTV system, for the user provides the more media program of high-quality, increase the user and experience.
At present, the technology that breaks for commercialsy in the TV programme of traditional simulated television or digital television system is ripe, break for commercialsy in the TV programme of traditional simulated television or Digital Television, directly with advertisement information play to the user.Equally, the ad content that also inserts in the direct broadcast band of IPTV at present, such as, insertion of advertising stream, be transferred to subscriber equipment (User Equipment is referred to as UE) with advertising message and play in live TV stream.
On the other hand, IPTV also provides abundant request program, in at present relevant to request program advertisement technology, the data flow of advertisement is inserted in the data flow of request program, regenerate a new media file, then when this programme content of user equipment requests program request, with the data stream transmitting of the new media file that generates to subscriber equipment, the inserted mode underaction of this advertisement, the user experiences not high.
Summary of the invention
In view of this, the invention provides a kind of advertisement cut-in method based on IPTV, IPTV media function entity and IPTV service control function entity, in order to solve prior art inflexible problem that breaks for commercialsy in request program.
According to an aspect of the present invention, provide the advertisement cut-in method of a kind of IPTV, the method is applied to comprise the system of IPTV service control function entity, business control function body, service selection functional entity and IPTV media function entity.
Comprise according to the advertisement cut-in method of IPTV of the present invention: IPTV media function entity receives the order request from the play-on-demand program of subscriber equipment, wherein, carries the program identification of request program in order request; The program identification that IPTV media function entity is preserved according to this locality and the corresponding relation of advertising message obtain the advertising message corresponding with the program identification of request program, determine the advertisement intercutted and the play time of advertisement according to advertising message; IPTV media function entity, and breaks for commercialsy in the play time of advertisement to the played request program according to program identification, and IPTV media function entity keeps the play position of request program in current sessions when arriving the play time of advertisement.
According to another aspect of the present invention, provide a kind of IPTV media function entity.
IPTV media function entity according to the present invention comprises: receiver module, control module and playing module.Wherein, receiver module is used for receiving the order request from the play-on-demand program of subscriber equipment, wherein, carries the program identification of request program in order request; Control module is used for the program identification and the local program identification of preserving and the corresponding relation of advertising message that carry according to order request, determines the advertisement intercutted and the play time of advertisement; Playing module is used for according to program identification to the played request program, and intercuts in play time the advertisement that control module is determined, when arriving the play time of advertisement, the play position of request program keeps in current sessions.
According to a further aspect of the invention, provide a kind of IPTV service control function entity.
IPTV service control function entity according to the present invention comprises: set up module and sending module.Wherein, set up module and be used for setting up the program identification of request program and the corresponding relation of advertising message; Sending module is used for sending to above-mentioned IPTV media function entity to preserve the corresponding relation of program identification and advertising message.
By above-mentioned at least one scheme of the present invention, by the request program of IPTV media function entity according to the user equipment requests broadcast, obtain the advertisement that to intercut and the play time of this advertisement, to this request program of played the time, intercut this advertisement in the play time of advertisement, thereby solved the problem that prior art can't dynamically break for commercialsy in request program, and this to intercut mode more flexible, can improve the user and experience.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, perhaps understand by implementing the present invention.Purpose of the present invention and other advantages can realize and obtain by specifically noted structure in the specification of writing, claims and accompanying drawing.
Accompanying drawing is used to provide a further understanding of the present invention, and consists of the part of specification, is used for together with embodiments of the present invention explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the structural representation based on the IPTV system of NGN;
Fig. 2 is the flow chart based on the advertisement cut-in method of IPTV according to the embodiment of the present invention;
Fig. 3 is the specific implementation flow chart based on the advertisement cut-in method of IPTV according to the embodiment of the present invention;
Fig. 4 is that in the embodiment of the present invention, UE sends the specific implementation flow process of order request to IPTV media function entity;
Fig. 5 is that in the embodiment of the present invention, the IPTV service control function entity sends the flow chart of the corresponding relation of program identification and advertising message to IPTV media function entity;
Fig. 6 is that in the embodiment of the present invention, the IPTV service control function entity sends the flow chart of the corresponding relation of program identification and advertising message to business control function body;
Fig. 7 is the structured flowchart according to the IPTV media function entity of the embodiment of the present invention;
Fig. 8 is the structured flowchart according to the IPTV service control function entity of the embodiment of the present invention.
Embodiment
Functional overview
As mentioned above, the present invention is according to the demand of present needs commercial breaks content in the request program that IPTV provides, a kind of advertisement insertion scheme based on IPTV has been proposed, in this scheme, IPTV media function entity is when the order request of the play-on-demand program that receives UE, according to the program identification of this locality preservation and the corresponding relation of advertising message, obtain the advertisement corresponding with this request program sign and the play time of advertisement, in playing the process of this request program to UE, when the play time of advertisement arrives, intercut this advertisement.
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the present invention, is not intended to limit the present invention.
For the ease of understanding, the below 1 pair of IPTV system based on NGN at first by reference to the accompanying drawings carries out concise and to the point introduction.
Fig. 1 is the structural representation based on the IPTV system of NGN, as shown in Figure 1, IPTV system based on NGN mainly comprises: UE11, business control function body is (if adopt the IMS system in NGN, this entity is core IMS---core IMS) and 12, IPTV service control function entity (IPTV Service Control Functions, referred to as IPTV SCF) 13, IPTV media function entity (IPTV Media Functions, referred to as IPTV MF) 14, transmission process functional entity 15, service selection functional entity 16, Resource and Admission Control Sub-system 17, service discovering functional entity 18, Individual information service functional entity 19.Above-mentioned each entity is below described respectively.
UE11 is specifically as follows the set-top box of mobile phone with locomotivity, fixed network or realizes the software terminal of realizing based on software of set-top box functionality, also comprises the functional entitys such as home gateway.UE by with user interactions, can realize as program request, the IPTV business such as live;
Business control function body 12 connects UE11 by Gm, pass through Gq ' interface connection resource accommodation control subsystem 17, connect IPTV service control function entity 13 by ISC interface, it is the set of major function entity of the Service control aspect of NGN, be mainly used in session control, business authentication, authentication, charging etc. under the IMS network condition, this entity is Core IMS.When business control function body 12 was Core IMS, this entity mainly comprised the nucleus modules such as P-CSCF/I-CSCF/S-CSCF kernel call session control;
IPTV service control function entity 13 connects business control function body 12 by ISC interface, can also connect UE11 by the configuration Ut, connect the Individual information service functional entity by Sh interface, be used for providing service authentication in session initiation or modification, comprise: check user's information, check the content that the user whether can legal use selects; Credit limit and credit are controlled; The IPTV media control function entity of service etc. is provided for system's selection;
IPTV MF14 is connected UE11 by Xc with the Xd interface, comprises IPTV media control function entity 141 and IPTV media delivery functional entity 143;
Transmission process functional entity 15 is network insertion connection and IP kernel heart function entity, is responsible for the transmission of data under the prerequisite that ensures QoS, comprising: basic control function, basic forwarding capability Border Gateway Function etc.;
Service selection functional entity 16 is used for providing service selection information, the list of the business that can access as terminal etc.;
Resource and Admission Control Sub-system 17 is used for completing from the resource of Core IMS module and controls request, determines the resource of available transmission, and completes alternately the functions such as RSVP, distribution, bag are overanxious, Network address port translation with bearing bed;
Individual information service functional entity 18 is for the information of the user data that the IPTV business is provided;
Service discovering functional entity 19 provides business to adhere to information or Extraordinary service discovering.
Based on said system, according to the embodiment of the present invention, at first provide a kind of advertisement cut-in method based on IPTV.
Fig. 2 is the flow chart based on the advertisement cut-in method of IPTV according to the embodiment of the present invention, as shown in Figure 2, mainly comprises following processing according to the advertisement cut-in method based on IPTV of the embodiment of the present invention:
Step S201:IPTV media function entity receives the order request from the play-on-demand program of UE, wherein, carries the program identification of request program in this order request; Particularly, No. ID of can distribute for this request program for system of this program identification can be also the chained address of this request program.
The program identification that step S203:IPTV media function entity is preserved according to this locality and the corresponding relation of advertising message obtain the advertising message corresponding with the program identification of request program, and determine the advertisement intercutted and the play time of advertisement according to advertising message; Wherein, above-mentioned corresponding relation has recorded the advertising message that each request program in the system need to be inserted, and wherein, advertising message comprises: the context number of insertion of advertising, insertion time point etc.
Step S205:IPTV media function entity is play this request program according to the program identification of request program to UE, and breaks for commercialsy in the play time of advertisement.
Below further describe the details of above-mentioned each processing.
(1) step S201
in specific implementation process, the order request that UE sends is to arrive IPTV media function entity via business control function body and IPTV service control function entity, when order request arrives the IPTV service control function entity, the IPTV service control function entity is after receiving this order request, this UE is carried out service authentication, judge whether this UE specifically has playing progress rate to control function when the advertisement of plays break-in, wherein, playing progress rate is controlled function and is comprised: F.F., skip etc., after judgement finishes, judged result is carried in order request, and then this order request is sent to IPTV media function entity.
(2) step S203
The processing of step S203 is to carry out under IPTV media function entity has been preserved the prerequisite of corresponding relation of program identification and advertising message.
Wherein, the corresponding relation of program identification and advertising message is set up in the IPTV service control function entity, in specific implementation process, can be according to the actual requirements, for each request program arranges related advertisement, this incidence relation can represent by the corresponding relation of program identification and advertising message, and wherein, advertising message comprises: the sign of advertisement and the play time of this advertisement.The IPTV service control function entity sends it to IPTV media function entity and preserves after setting up this corresponding relation.
In order the prompting user to be about to broadcast advertisement before the advertisement of intercutting is play, the above-mentioned corresponding relation that the IPTV service control function entity also will be set up sends to service selection functional entity, make service selection functional entity know the advertising message related with request program, thereby make UE can obtain the advertising message relevant to request program from service selection functional entity, therefore before the advertisement of plays break-in, UE can show an information, and the prompting user is about to broadcast advertisement.
IPTV media function entity is after receiving order request, program identification according to the request program of carrying in this order request, obtain the advertising message corresponding with this program identification from the above-mentioned corresponding relation of preserving, thus the definite advertisement that need to intercut and the play time of this advertisement.
(3) step S205
In step S205, IPTV media function entity is play the request program of UE request, and is intercutted this advertisement in the play time of advertisement according to the program identification that carries in order request to UE.
Particularly, IPTV media function entity is when arriving the play time of advertisement, keep the play position of request program in current sessions, such as, if media file corresponding to request program adopts the burst storage, record burst number, slicing files displacement etc., then transfer to insert related advertising programme stream, have playing progress rate control function if carry this UE in order request, IPTV media function entity is accepted the playing progress rate control operation of UE, i.e. F.F. or skip operations.After the content play of this advertisement was complete, IPTV media function entity continued to play above-mentioned request program from the program play position that keeps.
And, if preserve the corresponding relation of program identification and advertising message in service selection functional entity, when above-mentioned play time arrives, service selection functional entity sends to UE and is used for the prompting message that prompting is about to commercial breaks, UE shows the information that is about to commercial breaks to the user after receiving this prompting message.
Above-mentioned advertisement cut-in method based on IPTV according to the embodiment of the present invention provides can by the advertisement relevant to request program is set, break for commercialsy when play-on-demand.
For the specific implementation process based on the advertisement cut-in method of IPTV of understanding further that the embodiment of the present invention provides, below further describe the specific implementation process based on the advertisement cut-in method of IPTV of the embodiment of the present invention.Fig. 3 is the specific implementation flow chart based on the advertisement cut-in method of IPTV according to the embodiment of the present invention, as shown in Figure 3, mainly comprises the following steps:
The program identification of step S301:IPTV service control function entity request program in the IPTV media function entity transmitting system and the corresponding relation of advertising message, wherein, advertising message comprises advertisement insertion time point (being the play time of above-mentioned advertisement), ad content numbering (being the sign of advertisement) etc.
During the advertisement that request program is associated in definite or update system of IPTV service control function entity, set up or the program identification of renewal request program and the corresponding relation of advertising message, then this corresponding relation is sent to IPTV media function entity, IPTV media function entity receives and preserves this corresponding relation.
Particularly, the IPTV service control function entity can also send to service selection functional entity with this corresponding relation, makes before breaking for commercialsy, and can send the Indication message that indication is about to commercial breaks to UE.
Step S303:UE initiates the redirect request (i.e. the order request of this request program is play in request) of certain request program, and IPTV media function entity sends the content flow of this request program to this UE.
Particularly, UE initiates order request, this order request arrives the IPTV service control function entity through business control function body, the IPTV service control function entity sends to this order request IPTV media function entity again, the above-mentioned corresponding relation that IPTV media function entity is preserved according to this locality, determine the advertisement intercutted and the inter cut time point of advertisement, then send the content flow of request program to UE.
Wherein, the IPTV service control function entity is after the order request that receives the business control function body forwarding, can carry out service authentication to this UE, judge whether UE has playing progress rate and control function when broadcast advertisement, the operating function such as namely whether have F.F., skip, and the result that will judge is carried at and sends to IPTV media function entity in order request, below with reference to Fig. 4, this process is described in detail.
Step S305: when arriving above-mentioned definite advertisement and insert time point, the current program play position of IPTV media function entity record, and the ad content that intercuts of positioning playing.
And, if when execution in step S301, the IPTV service control function entity also sends to service selection functional entity with above-mentioned corresponding relation, when time point arrival is inserted in advertisement, all right execution in step S305 ', be that service selection functional entity is about to the Indication message of commercial breaks to UE transmission indication, UE shows the information that will soon break for commercialsy after receiving this Indication message.
Step S307:IPTV media function entity and UE carry out alternately, play the insertion of advertising content.
And, in the process of carrying out this step, IPTV media function entity can judge whether this UE has playing progress rate and control function in the process of broadcast advertisement according to above-mentioned, determine whether this UE can trigger the playing progress rate control operation in the process of broadcast advertisement, thereby determine whether to accept the playing progress rate control operation of UE, i.e. the broadcast of whether F.F., skip advertisements.
Step S309:IPTV media function entity finishes playing after the advertisement of inserting, and is repositioned onto original program play position, switches to original program video stream.
Step S311:IPTV media function entity continues to transmit to UE the content flow of request program, and UE continues to play original request program.
Fig. 4 is the specific implementation flow process of above-mentioned steps S303, and as shown in Figure 4, this flow process mainly comprises the following steps:
Step S401:UE sends order request to business control function body, wherein, carries in this request: the program identification of the request program of program request, the information such as sign of UE.
Step S403: business control function body is transmitted to the IPTV service control function entity with this order request.
Step S405:IPTV service control function entity is carried out service authentication to this UE, judges whether UE has playing progress rate and control function in the process of playing the advertisement of inserting.
Step S407:IPTV service control function entity is selected IPTV media function entity for this order request, and the result of above-mentioned judgement is carried at transmission IPTV media function entity in this order request.
In this time session of step S409:IPTV media function entity record, the authority of UE (namely, whether have playing progress rate for the advertisement of intercutting and control function), and the advertising message of the request program association of query requests broadcast, and the URL address of generation media play;
Step S411:IPTV media function entity returns to UE with above-mentioned URL address and plays.For under the NGN framework, comprised that the Signalling exchange between business control function body and Resource and Admission Control Sub-system carries out resource reservation etc. before playing.
Fig. 5 is that the IPTV service control function entity sends the flow chart of the corresponding relation of program identification and advertising message to IPTV media function entity, and as shown in Figure 5, this flow process mainly comprises the following steps:
The corresponding relation of step S501:IPTV service control function entity issues program identification from the request program of setting up or upgrading to IPTV media function entity and advertising message (as the context number of insertion of advertising, insertion time point etc.).
IPTV media function entity can according to the judgement of above-mentioned advertising message when, carry out the insertion of which kind of ad content.
Step S503:IPTV media function entity returns to the response that issues result to the IPTV service control function entity.
Fig. 6 is that the IPTV service control function entity sends the flow chart of the corresponding relation of program identification and advertising message to business control function body, and this process is similar to above-mentioned flow process, and as shown in Figure 6, this flow process mainly comprises the following steps:
The corresponding relation of step S601:IPTV service control function entity issues program identification from the request program of setting up or upgrading to business control function body and advertising message (as the context number of insertion of advertising, insertion time point etc.).
When business control function body can send to UE the Indication message that indication is about to commercial breaks according to above-mentioned advertising message judgement.
Step 603: business control function body returns to the response that issues result to the IPTV service control function entity.
According to the embodiment of the present invention, also provide a kind of IPTV media function entity.
Fig. 7 is the structured flowchart according to the IPTV media function entity of the embodiment of the present invention, as shown in Figure 7, comprises according to the IPTV media function entity of the embodiment of the present invention: receiver module 71, control module 73 and playing module 75.Further describe above-mentioned modules below in conjunction with accompanying drawing.
Receiver module 71 is used for receiving the order request from the play-on-demand program of UE, wherein, carries the program identification of request program in order request;
Control module 73 is connected with receiver module 71, is used for the program identification and the local program identification of preserving and the corresponding relation of advertising message that carry according to order request, determines the advertisement intercutted and the play time of advertisement;
Playing module 75 is connected with control module with receiver module 71 and is connected, and is used for program identification according to order request to UE play-on-demand program, and intercuts in play time the advertisement that control module 73 is determined.
Further, the control module 73 of this IPTV media function entity also is used for judge according to the information that order request is carried whether UE has playing progress rate control function when the broadcasting advertisement content; Playing module 75 also is used for accepting the playing progress rate control operation operation of UE input when control module 73 determines that UE has playing progress rate control function, and according to playing progress rate control operation broadcast advertisement.
According to the embodiment of the present invention, also provide a kind of IPTV service control function entity.
Fig. 8 is the structured flowchart according to the IPTV service control function entity of the embodiment of the present invention, as shown in Figure 8, comprises according to the IPTV service control function entity of the embodiment of the present invention: set up module 81 and sending module 83.Wherein, set up module 81 and be used for setting up the program identification of request program and the corresponding relation of advertising message; Sending module with set up module 81 and be connected, be used for the corresponding relation of program identification and advertising message is sent to the preservation of IPTV media function entity.
And, in order to guarantee to send information to UE when breaking for commercialsy, the IPTV service control function entity also needs above-mentioned corresponding relation is sent service selection functional entity, therefore, sending module 83 also sends to service selection functional entity for the program identification that will set up module 81 foundation and the corresponding relation of advertising message.
As mentioned above, the technical scheme that provides by the embodiment of the present invention, can be by the request program that request is play according to UE of IPTV media function entity, obtain the advertisement that to intercut and the play time of this advertisement, when playing this request program to UE, intercut this advertisement in the play time of advertisement, thus solved prior art can't be in request program the problem of commercial breaks content flexibly, can improve the user and experience.And, in this technical scheme, when needs are changed with certain request program is associated advertisement, only need to upgrade the corresponding relation of program identification and advertising message in the IPTV service control function entity, then this corresponding relation is re-issued to IPTV media function entity and get final product, this mode is simple and direct, quick.In addition, the technical scheme according to the embodiment of the present invention provides can also to user's display reminding information, improve user's experience before breaking for commercialsy, embodied the friendly of IPTV system.And, for VIP user, can also be when breaking for commercialsy, the advertisement of playing is taked F.F. or the mode skipped is play, further improved user's experience.
The above is only the preferred embodiments of the present invention, is not limited to the present invention, and for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. advertisement cut-in method based on internet protocol TV, be applied to comprise the system of internet protocol TV IPTV service control function entity, business control function body, service selection functional entity and IPTV media function entity, it is characterized in that, described method comprises:
IPTV media function entity receives the order request from the play-on-demand program of subscriber equipment, wherein, carries the program identification of described request program in described order request;
Described IPTV media function entity is according to the program identification of this locality preservation and the corresponding relation of advertising message, obtain the advertising message corresponding with the program identification of described request program, and determine the advertisement intercutted and the play time of described advertisement according to described advertising message;
Described IPTV media function entity according to described program identification to the described request program of described played, and intercut described advertisement in the play time of described advertisement, described IPTV media function entity keeps the play position of described request program in current sessions when arriving the play time of described advertisement.
2. method according to claim 1, is characterized in that, before the order request of described IPTV media function entity reception from the play-on-demand program of subscriber equipment, described method also comprises:
The IPTV service control function entity receives the described order request that described subscriber equipment sends via business control function body;
Described IPTV service control function entity judges whether described subscriber equipment has playing progress rate and control function when playing described advertisement, and judged result is carried at sends to described IPTV media function entity in described order request.
3. method according to claim 2, is characterized in that, when intercutting described advertisement, described method also comprises:
The described judged result that described IPTV media function entity carries according to described order request, when determining that described subscriber equipment has playing progress rate control function, accept the playing progress rate control operation of described subscriber equipment input, and play described advertisement according to described playing progress rate control operation.
4. method according to claim 1, is characterized in that, described advertising message comprises: the sign of advertisement and the play time of described advertisement.
5. method according to claim 1, is characterized in that, before the order request of described IPTV media function entity reception from the play-on-demand program of subscriber equipment, described method also comprises:
Described IPTV service control function entity is set up described corresponding relation;
The described corresponding relation that described IPTV service control function entity will be set up sends to described IPTV media function entity to preserve.
6. method according to claim 5, is characterized in that, after described IPTV service control function entity was set up described corresponding relation, described method also comprised:
Described IPTV service control function entity sends to service selection functional entity with described corresponding relation;
When described play time arrived, described method also comprised:
Described subscriber equipment is pointed out according to the advertising message corresponding with described request program of obtaining from described service selection functional entity.
7. an IPTV media function entity, is characterized in that, comprising:
Receiver module is used for receiving the order request from the play-on-demand program of subscriber equipment, wherein, carries the program identification of described request program in described order request;
Control module is used for the described program identification and the local program identification of preserving and the corresponding relation of advertising message that carry according to described order request, determines the advertisement intercutted and the play time of described advertisement;
Playing module, be used for according to described program identification to the described request program of described played, and intercut in described play time the described advertisement that described control module is determined, when arriving the play time of described advertisement, the play position of described request program keeps in current sessions.
8. IPTV media function entity according to claim 7, is characterized in that,
Described control module also is used for judging according to the information that described order request is carried whether described subscriber equipment has playing progress rate and control function when playing described ad content;
Described playing module also is used for accepting the playing progress rate control operation operation of described subscriber equipment input, and playing described advertisement according to described playing progress rate control operation when described control module determines that described subscriber equipment has playing progress rate control function.
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| CN 200810149649 CN101677394B (en) | 2008-09-16 | 2008-09-16 | Method and apparatus for commercial break based on IPTV |
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| CN 200810149649 CN101677394B (en) | 2008-09-16 | 2008-09-16 | Method and apparatus for commercial break based on IPTV |
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| CN102238139A (en) * | 2010-04-27 | 2011-11-09 | 华为技术有限公司 | Method, device and system for inserting advertisement |
| CN102487453A (en) * | 2010-12-02 | 2012-06-06 | 中兴通讯股份有限公司 | Method for dynamically inserting program in segmental program and system thereof |
| CN102868922B (en) * | 2012-09-11 | 2016-08-10 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103391459B (en) * | 2013-07-11 | 2016-06-15 | 合一信息技术（北京）有限公司 | A kind of method and system inserting additional data in Streaming Media |
| CN103618921B (en) * | 2013-12-03 | 2018-09-04 | 深圳Tcl新技术有限公司 | TV programme play the method and device of control |
| CN105592363A (en) * | 2014-10-24 | 2016-05-18 | 腾讯科技（北京）有限公司 | Playing method and apparatus for multi-media file |
| CN105208465A (en) * | 2015-09-23 | 2015-12-30 | 青岛海信传媒网络技术有限公司 | Method for inserting inter-cut program into live program and server |
| CN105744338B (en) * | 2016-02-18 | 2019-01-01 | 腾讯科技（深圳）有限公司 | A kind of method for processing video frequency and its equipment |
| CN106792158A (en) * | 2016-12-14 | 2017-05-31 | 未来电视有限公司 | Order video inserting method based on internet television client |
| CN111405373B (en) * | 2020-04-03 | 2022-02-08 | 聚好看科技股份有限公司 | Method and device for acquiring video stream |
| CN111711828B (en) * | 2020-05-18 | 2022-04-05 | 北京字节跳动网络技术有限公司 | Information processing method and device and electronic equipment |
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| CN1595979A (en) * | 2004-07-14 | 2005-03-16 | 顾浩瀚 | Application method of digital Video-On-Demand system in playing advertisement |
| CN101188790A (en) * | 2006-11-16 | 2008-05-28 | 中兴通讯股份有限公司 | A method for the user to get mobile media advertisement via SMS |
| CN101217636A (en) * | 2007-12-28 | 2008-07-09 | 腾讯科技（深圳）有限公司 | An implementation method, user terminal and advertisement server of TV advertisement business |
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