CN103391459B - A kind of method and system inserting additional data in Streaming Media - Google Patents

A kind of method and system inserting additional data in Streaming Media Download PDF

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Publication number
CN103391459B
CN103391459B CN201310291726.0A CN201310291726A CN103391459B CN 103391459 B CN103391459 B CN 103391459B CN 201310291726 A CN201310291726 A CN 201310291726A CN 103391459 B CN103391459 B CN 103391459B
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China
Prior art keywords
additional data
collection
drama
thrown
webserver
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Expired - Fee Related
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CN201310291726.0A
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CN103391459A (en
Inventor
孙欣
张缓迅
张云锋
姚键
潘柏宇
卢述奇
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Alibaba China Co Ltd
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Unification Infotech (beijing) Co Ltd
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Abstract

The present invention proposes a kind of system inserting additional data in Streaming Media and system, and the webserver that player is thrown in additional data sends additional data request; The webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio; The webserver that additional data is thrown in screens from the rendition list according to the program Id in additional data request, find the collection of drama combination Id of correspondence, combine Id according to collection of drama to screen in collection of drama Assembly Listing, find out the additional data list of this input, and travel through this additional data list, screening inside additional data list with random number, find the percentage ratio additional data of coupling, the webserver that additional data is thrown in processes and returns additional data agreement to player to player. Technical scheme provided by the invention disclosure satisfy that for the additional data packing input demand that a series of flow-medium performances combine, and can be effectively prevented from additional data injected volume deficiency or wasting phenomenon.

Description

A kind of method and system inserting additional data in Streaming Media
Technical field
The present invention relates to internet stream media technology, in particular to a kind of method and system inserting additional data in Streaming Media.
Background technology
In internet stream media, nested additional data has become as a kind of mainstream technology. Additional data can include word, picture, other Streaming Medias etc., such as, can in the playing process of one section of Streaming Media, suspend play time, insert complementary word in this Streaming Media, this Streaming Media is made an explanation by picture, other Streaming Medias, or it is an illustration for other relevant informations of this Streaming Media, certainly, the content of additional data can be such as additional data, TV guide etc. In the middle of practical application, it is necessary to clicking rate (or perhaps exposure rate) produced by additional data being carried out data summarization, thus controlling the displaying number of times of this additional data, having reached the reasonable disposition of whole site resource.
Input mode metropolis employing CPD (daily throwing in) of additional data in current Streaming Media website, CPM (shows for every thousand times and throws in), CPC (throws in by clicking), and additional data generally all can adopt the input mode of CPM in Streaming Media, combination area, classification, accurate Streaming Media input etc. But, prior art is difficult to the packing input demand of the additional data combined for a series of flow-medium performances, the situation that additional data injected volume is not enough or wastes can be caused.
Summary of the invention
Needs for the defect existed in prior art and practical application, the present invention proposes a kind of input mode for collection of drama combination packing proportionally fixed throwing simultaneously, namely packing composition collection of drama combination is carried out for a series of collection of dramas, combination is surely speculated system at this, it is achieved representing of additional data according to percentage.
For achieving the above object, technical scheme provided by the invention is: a kind of method inserting additional data in Streaming Media, comprises the following steps: step 100: the webserver that player is thrown in additional data sends additional data request;Step 200: the webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio; Step 300: the webserver that additional data is thrown in screens from the rendition list according to the program Id in additional data request, and whether this program has corresponding collection of drama to combine, finds the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic.
The method can farther include step 400: in step 300, if finding the collection of drama combination Id of correspondence, then combine Id according to collection of drama and screen in collection of drama Assembly Listing, it may be judged whether have the additional data list meeting fixed condition, if having, then find out the additional data list of this input; Otherwise enter other additional datas and throw in logic.
Further, also include step 500: in step 400, if finding the additional data list meeting fixed condition, then traveling through this additional data list, screening inside additional data list with random number, find the percentage ratio additional data of coupling, return; Step 600: the webserver that additional data is thrown in processes and returns additional data agreement to player to player.
Described the rendition list deposits the mapping relations of program and collection of drama combination, including following information: program ID, collection of drama combination ID, and the webserver of input is for obtaining collection of drama combination Id by program Id. Described collection of drama Assembly Listing includes following information: collection of drama combination, placement position, material list collection, depositing the mapping relations of collection of drama combination and additional data list, the webserver of input finds, for combining Id by collection of drama, one group of additional data list that this collection of drama is corresponding. Described additional data list deposits collection of drama combination following set of additional data list, and each the additional data material in additional data list has throws in percent information accordingly.
Preferably, described additional data is following data one or a combination set of: Streaming Media additional data, text additional data, picture additional data; The content of described additional data is following content one or a combination set of: advertisement, TV guide, viewing prompting, rest reminding.
The present invention also provides for a kind of system inserting additional data in Streaming Media, including the webserver that following player and additional data are thrown in, it is characterised in that: the webserver that player is thrown in additional data sends additional data request; The webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio; The webserver that additional data is thrown in screens from the rendition list according to the program Id in additional data request, and whether this program has corresponding collection of drama to combine, and finds the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic.
If the webserver that additional data is thrown in finds the collection of drama combination Id of correspondence, then combine Id according to collection of drama to screen in collection of drama Assembly Listing, determine whether to meet the additional data list of fixed condition, if having, then find out the additional data list of this input, and travel through this additional data list, screen inside additional data list with random number, finding the percentage ratio additional data of coupling, the webserver that additional data is thrown in processes and returns additional data agreement to player to player; Otherwise, enter other additional datas and throw in logic.
Preferably, described additional data is following data one or a combination set of: Streaming Media additional data, text additional data, picture additional data;The content of described additional data is following content one or a combination set of: advertisement, TV guide, viewing prompting, rest reminding.
Technical scheme provided by the invention disclosure satisfy that for the additional data packing input demand that a series of flow-medium performances combine, and can be effectively prevented from additional data injected volume deficiency or wasting phenomenon.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of collection of drama of the present invention combination;
Fig. 2 is the schematic diagram that the present invention inserts the system and method for additional data in Streaming Media.
Detailed description of the invention
Below in conjunction with Figure of description, the present invention is described in further detail with detailed description of the invention.
In order to technical scheme is better described, introducing the concept of collection of drama combination, collection of drama combination includes program and Streaming Media. Referring to accompanying drawing 1, collection of drama is combined as and comprises a series of joint destination aggregation (mda). Program is the combination comprising a series of Streaming Media, and those skilled in the art is it should be understood that program of the present invention can be TV play, for instance the Water Margin, also pearl sound of laughing. And Streaming Media is single Streaming Media, for instance the every afflux media and film clips etc. below every big play. In currently preferred first embodiment, the method for a kind of additional data that collection of drama combination is thrown according to percentage of the present invention, meet and cannot accurately estimate collection of drama capacity and be likely to result in and throw in not enough or waste put-on method. Described additional data is following data one or a combination set of: Streaming Media additional data, text additional data, picture additional data; The content of described additional data is following content one or a combination set of: advertisement, TV guide, viewing prompting, rest reminding. The method comprises the following steps:
Step 100: the webserver that player is thrown in additional data sends additional data request.
Step 200: the webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio.
Step 300: the webserver that additional data is thrown in screens from the rendition list (PlayTheaterMap) according to the program Id in additional data request, whether this program has corresponding collection of drama to combine, find the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic. Described the rendition list at least includes program ID, and the ID of collection of drama combination that this program is subordinate to.
Step 400: combine Id according to collection of drama and screen in collection of drama Assembly Listing TheaterIdeaMap, if having the additional data list that can throw in, if not finding other additional datas of entrance to throw in logic.
Step 500: traversal additional data list ADDList, each additional data material in data list has throws in percent information accordingly, namely it also is understood as throwing in interval, the start stop bit that this input is interval in fig 2 is set to ratefrom, rateto, mate with random number input interval inside additional data list, find the percentage ratio additional data of coupling, return.
Step 600: return additional data agreement to player.
Preferably, above-mentioned the rendition list PlayTheaterMap deposits the mapping relations of program and collection of drama combination, including following information: program ID, collection of drama combination ID, and the webserver of input is for obtaining collection of drama combination Id by program Id. Collection of drama Assembly Listing TheaterIdeaMap includes following information: collection of drama combination, placement position, material list collection, depositing the mapping relations of collection of drama combination and additional data list, the webserver of input finds, for combining Id by collection of drama, one group of additional data list that this collection of drama is corresponding.Additional data list ADDList deposits collection of drama combination following set of additional data list, and each the additional data material in additional data list has throws in percent information accordingly.
In second embodiment of the present invention, it is proposed that a kind of system inserting additional data in Streaming Media, referring to accompanying drawing 2, this system includes player and the webserver of additional data input. The webserver that player is thrown in additional data sends additional data request. The webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio. The webserver that additional data is thrown in screens from the rendition list (PlayTheaterMap) according to the program Id in additional data request, whether this program has corresponding collection of drama to combine, find the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic. Described the rendition list at least includes program ID, and the ID of collection of drama combination that this program is subordinate to. The webserver that additional data is thrown in combines Id according to collection of drama and screens in collection of drama Assembly Listing TheaterIdeaMap, if having the additional data list that can throw in, if not finding other additional datas of entrance to throw in logic. The webserver traversal additional data list ADDList that additional data is thrown in, screens inside additional data list with random number, finds the percentage ratio additional data of coupling, return. The webserver that additional data is thrown in returns additional data agreement to player to player.
In the middle of practical application, utilize technical scheme, it is possible to the input of flexible allocation additional data in proportion. Such as, the collection of drama combination become for " also pearl sound of laughing ", " new the Water Margin " these two big play staffs, it is possible to throw in different additional data A and B wherein, in the whole duration inserting additional data, by the playing duration of respectively A and B distribution 30% and 70%. When certain user clicks the Streaming Media watching these two big plays, player can send acquisition request additional data to the webserver that additional data is thrown in, the webserver thrown in carries out the release of additional data according to random ratio, return to player, player carries out additional data broadcasting after obtaining additional data.
Technical scheme provided by the invention disclosure satisfy that for the additional data packing input demand that a series of flow-medium performances combine, and can be effectively prevented from additional data injected volume deficiency or wasting phenomenon.
Obviously, the present invention can be carried out various change and modification without deviating from the spirit and scope of the present invention by those skilled in the art. So, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technology thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. the method inserting additional data in Streaming Media, comprises the following steps:
Step 100: the webserver that player is thrown in additional data sends additional data request;
Step 200: the webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio, each additional data has throws in percent information accordingly, described input percent information is for throwing in interval range, including throwing in interval original position;
Step 300: the webserver that additional data is thrown in screens from the rendition list according to the program Id in additional data request, and whether this program has corresponding collection of drama to combine, finds the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic.
2. the method inserting additional data in Streaming Media as claimed in claim 1, it is characterised in that also include:
Step 400: in step 300, if finding the collection of drama combination Id of correspondence, then combines Id according to collection of drama and screens in collection of drama Assembly Listing, it may be judged whether having the additional data list meeting fixed condition, if having, then finding out the additional data list of this input; Otherwise enter other additional datas and throw in logic.
3. the method inserting additional data in Streaming Media as claimed in claim 2, it is characterised in that also include:
Step 500: in step 400, if finding the additional data list meeting fixed condition, then traveling through this additional data list, screening with random number inside additional data list, finds the percentage ratio additional data of coupling, returns;
Step 600: the webserver that additional data is thrown in processes and returns additional data agreement to player to player.
4. the method inserting additional data in Streaming Media as claimed in claim 1, it is characterized in that: described the rendition list deposits the mapping relations of program and collection of drama combination, including following information: program ID, collection of drama combination ID, the webserver of input is for obtaining collection of drama combination Id by program Id.
5. the method inserting additional data in Streaming Media as claimed in claim 1, it is characterized in that: described collection of drama Assembly Listing includes following information: collection of drama combination, placement position, material list collection, depositing the mapping relations of collection of drama combination and additional data list, the webserver of input finds, for combining Id by collection of drama, one group of additional data list that this collection of drama is corresponding.
6. the method inserting additional data in Streaming Media as claimed in claim 1, it is characterized in that: described additional data list deposits collection of drama combination following set of additional data list, and each the additional data material in additional data list has throws in percent information accordingly.
7. the method inserting additional data in Streaming Media as described in claim 1-6 any one, it is characterised in that: described additional data is following data one or a combination set of: Streaming Media additional data, text additional data, picture additional data; The content of described additional data is following content one or a combination set of: advertisement, TV guide, viewing prompting, rest reminding.
8. in Streaming Media, insert a system for additional data, including the webserver that following player and additional data are thrown in, it is characterised in that:
The webserver that player is thrown in additional data sends additional data request; The webserver that additional data is thrown in processes the additional data service logic thrown in based on ratio, and each additional data has throws in percent information accordingly, and described input percent information is for throwing in interval range, including throwing in interval original position; The webserver that additional data is thrown in screens from the rendition list according to the program Id in additional data request, and whether this program has corresponding collection of drama to combine, and finds the collection of drama combination Id of correspondence, if not finding other additional datas of entrance to throw in logic.
9. in Streaming Media, insert the system of additional data as claimed in claim 8, it is characterised in that:
If the webserver that additional data is thrown in finds the collection of drama combination Id of correspondence, then combine Id according to collection of drama to screen in collection of drama Assembly Listing, determine whether to meet the additional data list of fixed condition, if having, then find out the additional data list of this input, and travel through this additional data list, screen inside additional data list with random number, finding the percentage ratio additional data of coupling, the webserver that additional data is thrown in processes and returns additional data agreement to player to player;Otherwise, enter other additional datas and throw in logic.
10. in Streaming Media, insert the system of additional data as claimed in claim 8 or 9, it is characterised in that: described additional data is following data one or a combination set of: Streaming Media additional data, text additional data, picture additional data; The content of described additional data is following content one or a combination set of: advertisement, TV guide, viewing prompting, rest reminding.
CN201310291726.0A 2013-07-11 2013-07-11 A kind of method and system inserting additional data in Streaming Media Expired - Fee Related CN103391459B (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103747302B (en) * 2014-01-23 2015-06-10 合一信息技术(北京)有限公司 Advertisement delivery method and device for theatre video
CN107197337B (en) * 2017-05-05 2019-07-05 中广热点云科技有限公司 The method of the stage conveying additional data of streaming media
CN107197336B (en) * 2017-05-05 2020-01-14 中广热点云科技有限公司 Method for inputting additional data in streaming media and system thereof

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CN101677394A (en) * 2008-09-16 2010-03-24 中兴通讯股份有限公司 Method and apparatus for commercial break based on IPTV
CN102137291A (en) * 2010-09-25 2011-07-27 华为技术有限公司 Advertisement selecting method and Internet protocol television (IPTV) platform
CN102340491A (en) * 2010-07-23 2012-02-01 智胜国际科技股份有限公司 Digital electronic advertisement supporting broadcasting system
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Publication number Priority date Publication date Assignee Title
CN1299553A (en) * 1998-04-30 2001-06-13 联合视频制品公司 Program guide system with advertisements
CN101677394A (en) * 2008-09-16 2010-03-24 中兴通讯股份有限公司 Method and apparatus for commercial break based on IPTV
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