CN103747302B - Advertisement delivery method and device for theatre video - Google Patents
Advertisement delivery method and device for theatre video Download PDFInfo
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- CN103747302B CN103747302B CN201410030859.7A CN201410030859A CN103747302B CN 103747302 B CN103747302 B CN 103747302B CN 201410030859 A CN201410030859 A CN 201410030859A CN 103747302 B CN103747302 B CN 103747302B
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Abstract
The invention discloses an advertisement delivery method and an advertisement delivery device for theatre video. An id (identity) of a program is utilized, a theatre id corresponding to the program is inquired in a program-theatre mapping set, the theatre id is utilized to inquire pre-movie advertisement positions which advertisements are delivered in by a theatre in the program-theatre mapping set, advertisements with inadequate delivery frequencies are found according to priorities, an advertisement entity is built, and whether the advertisements to be played exceed the time is judged. By using the advertisement delivery method and the advertisement delivery device for the theatre video, the advertisements can be delivered for the special theatre, the advertisement delivery amount aiming at each user can be quantificationally adjusted at fixed time, the condition of excessive advertisement amount aiming at a single user is avoided, and the controllability and the intellectualization of the advertisement delivery on a video website are realized.
Description
Technical field
The application relates to a kind of advertisement placement method and device, especially, relates to a kind of method and the device that can carry out advertisement putting to theatre video.
Background technology
Current mobile terminal in advertisement putting mode, mainly according to visual classification, video area, video group (multiple video packing), carry out input advertisement according to concrete video.But see Fig. 1, video website a big chunk traffic source is in arenas (theater), described arenas refers to the set of multiple program or collection of drama (play), certain program or collection of drama, generally include certain TV series, refers to the set of multiple video.Often can comprise multiple TV series in an arenas, each TV series comprise the video of multiple diversity.A very large class crowd is had often to watch arenas to such as TV series in mobile video website.That is the spectators of arenas present obvious crowd characteristic, and this obvious crowd characteristic will present the obvious viewing orientation for advertisement.Both, the spectators watching a certain arenas will likely can accept the advertisement of a certain type especially, also the special advertisement needing a certain type.
Therefore, if concentrate the advertisement of throwing in a certain type to the spectators of arenas, better can give the communicating information of a certain class the theater audiences needing this category information, thus the accuracy that the efficiency of the information of raising transmission and information transmit.
Therefore, the input how can carrying out advertisement for specific arenas becomes the technical problem needing solution badly.
Summary of the invention
The object of the invention is to propose one for theatre video, particularly move advertisement placement method and the device of theatre video.Can make to meet the advertisement putting demand to arenas class video.
For reaching this object, the present invention by the following technical solutions:
An advertisement placement method for theatre video, comprises the steps:
Request detection step, the user that detection player receives, to the click request of program, enters next step;
Step is found in arenas advertisement putting, according to the program id for clicked program, arenas id corresponding to this program of Integrated query is mapped at program-arenas, if inquire about and obtain arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, then enter bumper advertisements position and find step, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step, described program-arenas mapping ensemblen comprises the program id and arenas id that correspond to each other;
Step is found in bumper advertisements position, according to described arenas id, map this arenas of Integrated query in arenas-advertisement and which bumper advertisements position to insert advertisement in, if inquire any bumper advertisements position, from the most front bumper advertisements position, enter advertisement selection step, otherwise, enter end step, described arenas-advertisement mapping ensemblen comprises the arenas id corresponded to each other, and bumper advertisements position and advertisement id gather;
Advertisement selection step, according to the bumper advertisements position of correspondence, chooses an advertisement id that will broadcast, and continues next step in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather;
Advertisement entity construction step, according to selected advertisement id, the address of the material object finding the new advertisement built is concentrated in advertisement addressing, and newly build advertisement according to material object, and enter and wait to broadcast advertisement total duration determining step, described advertisement addressing collection comprises the address of advertisement id and the ad material object corresponded to each other;
Wait to broadcast the total duration determining step of advertisement, calculate the total duration waiting to broadcast advertisement comprising the new advertisement built, whether exceed maximum that described program allows and throw the restriction of advertisement duration, if exceed the restriction of described duration, cancel the advertisement of this new structure, and enter end step, if do not exceed the restriction of described duration, then preserve the advertisement of this new structure, and enter next step;
Next bumper advertisements position judgment step, judges whether also to exist next the bumper advertisements position can throwing in advertisement, if had, then enters next bumper advertisements position, then enters advertisement selection step, otherwise, enter end step;
End step, stops the advertisement putting of theatre video.
Further, the arenas id corresponded to each other is comprised at described arenas-advertisement mapping ensemblen, bumper advertisements position, the priority of advertisement id and advertisement id gather, in described advertisement selection step, according to the bumper advertisements position of correspondence, again according to the priority of advertisement, from high priority, an advertisement id that will broadcast is chosen in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather, if priority is identical, then random selecting one the advertisement id that will broadcast, and continue next step.
Further, after advertisement selection step terminates, before entering advertisement entity construction step, also there is advertisement and play frequency determining step, utilize the broadcasting record in user this locality, judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if reach pre-determined number, then return advertisement selection step, if do not reach pre-determined number, then enter advertisement entity construction step; After terminating until the total duration determining step of broadcast advertisement, before entering next bumper advertisements position judgment step, also having the new advertisement broadcasting time that builds increases step, increases the new broadcasting time building advertisement in the broadcasting record of user this locality.
Further, play in frequency determining step in described advertisement, utilize the cookie of user this locality to judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if there is no cookie, then represent that selected advertisement id is never played; Increase in step at the new advertisement broadcasting time that builds, in the cookie of user this locality, increase the broadcasting time of selected advertisement id, if there is no cookie, then set up the cookie of selected advertisement id and recording played number of times is 1.
Further, step is found in described arenas advertisement putting, according to for the program id of clicked program and the terminal type information that sends request, the corresponding arenas id of this program of Integrated query is mapped at described program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find step, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step, described program-arenas mapping ensemblen comprises the program id corresponded to each other, arenas id and terminal type letter, described terminal type information comprises terminal class and request approach, described terminal class comprises iphone terminal, ipad terminal or android terminal, described request approach comprises from web request, or from the request of app.
Further, after request detection step, before entering described arenas advertisement putting searching step, also there is player types determining step, judge whether the player types that user uses meets regulation player, if met, then enter described arenas advertisement putting and find step, otherwise, enter end step.
The invention also discloses a kind of advertisement delivery device of theatre video, comprise as lower unit:
Request detection unit, the user that detection player receives, to the click request of program, enters next unit;
Unit is found in arenas advertisement putting, according to the program id for clicked program, arenas id corresponding to this program of Integrated query is mapped at program-arenas, if inquire about and obtain arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, then enter bumper advertisements position and find unit, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end unit, described program-arenas mapping ensemblen comprises the program id and arenas id that correspond to each other;
Unit is found in bumper advertisements position, according to described arenas id, map this arenas of Integrated query in arenas-advertisement and which bumper advertisements position to insert advertisement in, if inquire any bumper advertisements position, from the most front bumper advertisements position, enter advertisement selecting unit, otherwise, enter end unit, described arenas-advertisement mapping ensemblen comprises the arenas id corresponded to each other, and bumper advertisements position and advertisement id gather;
Advertisement selecting unit, according to the bumper advertisements position of correspondence, chooses an advertisement id that will broadcast, and continues next unit in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather;
Advertisement entity construction unit, according to selected advertisement id, the address of the material object finding the new advertisement built is concentrated in advertisement addressing, and newly build advertisement according to material object, and enter and wait to broadcast advertisement total duration judging unit, described advertisement addressing collection comprises the address of advertisement id and the ad material object corresponded to each other;
Wait to broadcast the total duration judging unit of advertisement, calculate the total duration waiting to broadcast advertisement comprising the new advertisement built, whether exceed maximum that described program allows and throw the restriction of advertisement duration, if exceed the restriction of described duration, cancel the advertisement of this new structure, and enter end unit, if do not exceed the restriction of described duration, then preserve the advertisement of this new structure, and enter next unit;
Next bumper advertisements position judgment unit, judges whether also to exist next the bumper advertisements position can throwing in advertisement, if had, then enters next bumper advertisements position, then enters advertisement selecting unit, otherwise, enter end unit;
End unit, stops the advertisement putting of theatre video.
Further, the arenas id corresponded to each other is comprised at described arenas-advertisement mapping ensemblen, bumper advertisements position, the priority of advertisement id and advertisement id gather, in described advertisement selecting unit, according to the bumper advertisements position of correspondence, again according to the priority of advertisement, from high priority, an advertisement id that will broadcast is chosen in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather, if priority is identical, then random selecting one the advertisement id that will broadcast, and continue next unit.
Further, after advertisement selecting unit terminates, before entering advertisement entity construction unit, also there is advertisement and play frequency judging unit, utilize the broadcasting record in user this locality, judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if reach pre-determined number, then return advertisement selecting unit, if do not reach pre-determined number, then enter advertisement entity construction unit; After terminating until the total duration judging unit of broadcast advertisement, before entering next bumper advertisements position judgment unit, also having the new advertisement broadcasting time that builds increases unit, increases the new broadcasting time building advertisement in the broadcasting record of user this locality.
Further, unit is found in described arenas advertisement putting, according to for the program id of clicked program and the terminal type information that sends request, the corresponding arenas id of this program of Integrated query is mapped at described program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find unit, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end unit, described program-arenas mapping ensemblen comprises the program id corresponded to each other, arenas id and terminal type letter, described terminal type information comprises terminal class and request approach, described terminal class comprises iphone terminal, ipad terminal or android terminal, described request approach comprises from web request, or from the request of app.
Therefore, invention introduces and be a kind ofly directed to the advertisement of arenas type video according to the frequency, priority, cycle quantitative drop mechanisms, based on the feature of theatre video advertisement, use independently data structure and method, meet the demand of throwing in advertisement according to video theater, the spending on ads of each user can also be adjusted at regular time and quantity, avoid the situation that single user spending on ads is too much.Achieve controlledization and the intellectuality of video website advertisement putting.
Accompanying drawing explanation
Fig. 1 is the arenas graph of a relation of video website;
Fig. 2 is the advertisement placement method of theatre video according to a particular embodiment of the invention,
Fig. 3 is the advertisement delivery device of theatre video according to a particular embodiment of the invention,
Fig. 4 is the example of the advertisement delivery device of theatre video according to another specific embodiment of the present invention.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
See Fig. 2, disclose the advertisement placement method of theatre video according to a particular embodiment of the invention, it comprises the steps:
Request detection step S110, detects the click request of the user that receives of player to program collection of drama in other words, enters next step.
Step S120 is found in arenas advertisement putting, according to the program id for clicked program, the corresponding arenas id of this program of Integrated query is mapped at program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find step S130, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step S180, described program-arenas mapping ensemblen (TheaterOsMap) comprises the program id and arenas id that correspond to each other, see table 1, list an exemplary program-arenas mapping ensemblen TheaterOsMap.
Step S130 is found in bumper advertisements position, according to described arenas id, map this arenas of Integrated query in arenas-advertisement and which bumper advertisements position to insert advertisement in, if inquire any bumper advertisements position, from the bumper advertisements position of (namely broadcasting at first), enter advertisement selection step S140, otherwise, namely inquire about and then enter end step S180 less than any bumper advertisements position, described arenas-advertisement mapping ensemblen (TheaterConditionMap) comprises the arenas id corresponded to each other, and bumper advertisements position and advertisement id gather.
As a rule, the advertisement before a collection of drama can play multiple advertisement, and therefore, this time period divides in order to several bumper advertisements positions, and such as, primary importance, the second place, the 3rd position etc., represent the sequencing broadcasting advertisement respectively.Therefore, user can optionally buy, or selects which position to drop into advertisement, the effect obtained desired by obtaining in.
Advertisement selection step S140, according to the bumper advertisements position of correspondence, chooses an advertisement id that will broadcast, and continues next step in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather.
Advertisement entity construction step S150, according to selected advertisement id, the address building ad material object is found in advertisement addressing collection (TheaterIdeaMap), and build advertisement according to ad material object, and enter and wait to broadcast advertisement total duration determining step S160, described advertisement addressing collection (TheaterIdeaMap) comprises the address of advertisement id and the ad material object corresponded to each other.The address of this ad material object can be address in the buffer, also can be address in a hard disk, is preferably address in the buffer, builds speed to accelerate advertisement.
It should be noted that if build advertisement entity failure, be then considered as building a kind of special advertisement entity that duration is zero.
Those skilled in the art should know, constructed advertisement will insert buffer memory to carry out played in order, such as, this advertisement will be stored in the address of corresponding bumper advertisements position in buffer area, makes player from buffer area according to the order of bumper advertisements position successively broadcast advertisement.If build the special advertisement entity that duration is zero, when in the end broadcasting, the advertisement entity that mechanism fills this patch location is broadcasted in the advertisement having other.
Wait to broadcast advertisement total duration determining step S160, calculate the total duration waiting to broadcast advertisement comprising the new advertisement built, whether exceed maximum that described program allows and throw the restriction of advertisement duration, if exceed the restriction of described duration, cancel the advertisement of this new structure, and enter end step S180, if do not exceed the restriction of described duration, then preserve the advertisement of this new structure, and enter next step.
This step is actually avoids the advertisement of total input can be long.Usually, the maximum advertisement duration of throwing that the video for different duration has to specify limits, such as 60 seconds.After the new advertisement success built, can by the advertisement of this new structure, together with (the advertisement of the patch location namely before this patch location before, the advertisement of namely first broadcasting) advertisement calculate together advertisement broadcast duration, if exceed the restriction of described duration, then do not preserve the advertisement of this new structure.Otherwise then allow the advertisement of broadcasting this patch location, what enter next patch location advertisement chooses work.
Such as, what this program allowed is the advertisement of 60 seconds, newly constructs a B advertisement in the second bumper advertisements position, then together with the A advertisement of the first bumper advertisements position, calculate the total duration of advertisement.If advertisement duration is below 60 seconds, such as 30 seconds, then B advertisement successfully constructs, and can continue to see whether to build the 3rd patch location advertisement.If advertisement duration is more than 60 seconds, such as 80 seconds, then B advertisement builds unsuccessfully, does not preserve B advertisement, only retains A advertisement.
Next bumper advertisements position judgment step S170, judges whether also to exist next the bumper advertisements position can throwing in advertisement, if had, then enters next bumper advertisements position, then enters advertisement selection step S140, otherwise, enter end step S180.
This step is if this arenas id is to there being the second bumper advertisements position, and the 3rd bumper advertisements position, then after the advertisement successfully building the second bumper advertisements position, and the advertisement of structure the 3rd bumper advertisements position of also should circulating.If last bumper advertisements position that to be this arenas id corresponding, the bumper advertisements position built, such as, the 3rd bumper advertisements position, then completed the input of this advertisement, entered end step.
Therefore, this method searches out corresponding advertisement by program id, and builds advertisement entity, judges whether the time of broadcasting exceeds the quata, thus completes the input of advertisement.
Preferably, the arenas id corresponded to each other is comprised at described arenas-advertisement mapping ensemblen (TheaterConditionMap), bumper advertisements position, the priority of advertisement id and advertisement id gather, in advertisement selection step S140, according to the bumper advertisements position of correspondence, again according to the priority of advertisement, from high priority, an advertisement id that will broadcast is chosen in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather, if priority is identical, then random selecting one the advertisement id that will broadcast, and continue next step.
Therefore, achieve the preferential broadcast of high priority advertisement, realize to advertisement broadcast controlled.
Preferably, after advertisement selection step S140 terminates, before entering advertisement entity construction step S150, also there is advertisement and play frequency determining step S145, utilize the broadcasting record in user this locality, judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if reach pre-determined number, then return advertisement selection step S140, reselect advertisement, if do not reach pre-determined number, then enter advertisement entity construction step S150; After terminating until broadcast advertisement total duration determining step S160, before entering next bumper advertisements position judgment step S170, also having the new advertisement broadcasting time that builds increases step S165, increases the new broadcasting time building advertisement in the broadcasting record of user this locality.
Preferred further, play in frequency determining step S145 in described advertisement, utilize the cookie of user this locality to judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if there is no cookie, then represent that selected advertisement id is never played; Increase in step S165 at the new advertisement broadcasting time that builds, in the cookie of user this locality, increase the broadcasting time of selected advertisement id, if there is no cookie, then set up the cookie of selected advertisement id and recording played number of times is 1.
Preferably, step S120 is found in described arenas advertisement putting, according to for the program id of clicked program and the terminal type information that sends request, the corresponding arenas id of this program of Integrated query is mapped at program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find step S130, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step S180, described program-arenas mapping ensemblen (TheaterOsMap) comprises the program id corresponded to each other, arenas id and terminal type information.Described terminal type information comprises terminal class and request approach, and described terminal class comprises iphone terminal, ipad terminal, android terminal, and described request approach comprises from web request, or from the request of app.
Like this, improve the flexibility of advertisement putting, make it possible to segment target customers according to the difference of mobile device and request approach.Such as, some advertisement is applicable to throwing in ipadApp client on the mobile apparatus, and is not suitable for throwing directly accessing at ipad browser and plays the page and other mobile terminals; Some advertisement is suitable special in android pad and ipad user, does not throw in for other mobile platform.
Preferably, after request detection step S110, step S120 is found in described arenas advertisement putting, also there is player types determining step S115, judge whether the player types that user uses meets regulation player, if met, then enter described arenas advertisement putting and find step S120, otherwise, enter end step S180.
Like this, improve the flexibility of advertisement putting, make only for the player types of part, the player of such as certain operator, or the player of certain performance, such as high definition player, 3D player carry out the advertisement putting of theatre video.
End step S180, stops the advertisement putting of theatre video.
Here, the advertisement putting of so-called stopping theatre video referring to and stops search and stop newly building advertisement and inserting buffer memory to carry out played in order.To not be affected for the advertisement also created in buffer area.In other words, the advertisement placement method of the theatre video of the application, will utilize the advertising mechanism of theatre video exactly, search out and need the advertisement of input and insert buffer area to be played.Therefore, the advertisement putting of so-called stopping theatre video, namely stops and stopping newly building advertisement and inserting broadcasting buffer memory.For other the bumper advertisements position that can play existed in buffer area, the advertisement player system by other is filled advertisement.
Below, exemplary respectively program-arenas mapping ensemblen (TheaterOsMap), arenas-advertisement mapping ensemblen (TheaterConditionMap) and advertisement addressing collection (TheaterIdeaMap) are shown.
Table one program-arenas mapping ensemblen (TheaterOsMap)
Table two arenas-advertisement mapping ensemblen (TheaterConditionMap)
Table three advertisement addressing collection (TheaterIdeaMap)
Although it will be appreciated by those skilled in the art that the text description that have employed " advertisement " in the above methods.But should " advertisement " be to be understood that it is a kind of video clip, that is disclosed by the invention be a kind of mobile theatre video short-movie throw in method.Utilize the method can deliver dissimilar short-movie to the spectators with obvious population characteristic targetedly, thus improve accuracy and the purpose of video clip transmission, improve the efficiency that information transmits.
Further, the invention also discloses a kind of advertisement delivery device of theatre video, comprise as lower unit:
Request detection unit 210, the user that detection player receives, to the click request of program, enters next unit;
Unit 220 is found in arenas advertisement putting, according to the program id for clicked program, arenas id corresponding to this program of Integrated query is mapped at program-arenas, if inquire about and obtain arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, then enter bumper advertisements position and find unit 230, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end unit 280, described program-arenas mapping ensemblen comprises the program id and arenas id that correspond to each other;
Unit 230 is found in bumper advertisements position, according to described arenas id, map this arenas of Integrated query in arenas-advertisement and which bumper advertisements position to insert advertisement in, if inquire any bumper advertisements position, from the most front bumper advertisements position, enter advertisement selecting unit 240, otherwise, enter end unit 280, described arenas-advertisement mapping ensemblen comprises the arenas id corresponded to each other, and bumper advertisements position and advertisement id gather;
Advertisement selecting unit 240, according to the bumper advertisements position of correspondence, chooses an advertisement id that will broadcast, and continues next unit in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather;
Advertisement entity construction unit 250, according to selected advertisement id, the address of the material object finding the new advertisement built is concentrated in advertisement addressing, and newly build advertisement according to material object, and enter and wait to broadcast advertisement total duration judging unit 260, described advertisement addressing collection comprises the address of advertisement id and the ad material object corresponded to each other;
Wait to broadcast the total duration judging unit 260 of advertisement, calculate the total duration waiting to broadcast advertisement comprising the new advertisement built, whether exceed maximum that described program allows and throw the restriction of advertisement duration, if exceed the restriction of described duration, cancel the advertisement of this new structure, and enter end unit 280, if do not exceed the restriction of described duration, then preserve the advertisement of this new structure, and enter next unit;
Next bumper advertisements position judgment unit 270, judges whether also to exist next the bumper advertisements position can throwing in advertisement, if had, then enters next bumper advertisements position, then enters advertisement selecting unit 240, otherwise, enter end unit 280;
End unit 280, stops the advertisement putting of theatre video.
Further, the arenas id corresponded to each other is comprised at described arenas-advertisement mapping ensemblen, bumper advertisements position, the priority of advertisement id and advertisement id gather, in described advertisement selecting unit 240, according to the bumper advertisements position of correspondence, again according to the priority of advertisement, from high priority, an advertisement id that will broadcast is chosen in described arenas-advertisement mapping ensemblen selects advertisement id corresponding to this arenas id to gather, if priority is identical, then random selecting one the advertisement id that will broadcast, and continue next unit.
Further, after advertisement selecting unit terminates 240, before entering advertisement entity construction unit 250, also there is advertisement and play frequency judging unit 245, utilize the broadcasting record in user this locality, judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if reach pre-determined number, then return advertisement selecting unit 240, if do not reach pre-determined number, then enter advertisement entity construction unit 250; After terminating until the total duration judging unit 260 of broadcast advertisement, before entering next bumper advertisements position judgment unit 270, also having the new advertisement broadcasting time that builds increases unit 265, increases the new broadcasting time building advertisement in the broadcasting record of user this locality.
Further, play in frequency judging unit 245 in described advertisement, utilize the cookie of user this locality to judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if there is no cookie, then represent that selected advertisement id is never played; Increase in unit 265 at the new advertisement broadcasting time that builds, in the cookie of user this locality, increase the broadcasting time of selected advertisement id, if there is no cookie, then set up the cookie of selected advertisement id and recording played number of times is 1.
Further, unit 220 is found in described arenas advertisement putting, according to for the program id of clicked program and the terminal type information that sends request, the corresponding arenas id of this program of Integrated query is mapped at described program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find unit 230, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end unit 280, described program-arenas mapping ensemblen comprises the program id corresponded to each other, arenas id and terminal type letter, described terminal type information comprises terminal class and request approach, described terminal class comprises iphone terminal, ipad terminal or android terminal, described request approach comprises from web request, or from the request of app.
Further, after request detection unit 210, before entering described arenas advertisement putting searching unit 220, also there is player types judging unit 215, judge whether the player types that user uses meets regulation player, if met, then enter described arenas advertisement putting and find unit 220, otherwise, enter end unit.
Embodiment 1: user advertising request example
See Fig. 4, for the advertisement putting demand of certain mobile video website or app, need the advertisement putting simultaneously implementing " rushing to sky ", " the honey side of love ", the large acute two schemes of " children's stories 1/2nd " these three, option A is advertisement priority, and to be 1 input cycle be that 7 days single user viewing frequencys are 2, and option b is advertisement priority be 2 input cycles be 5 days single user viewing frequencys is 1.
When certain user clicks the video of the large play of viewing these two, player can send request acquisition advertisement to advertisement putting engine, throws in the advertisement that engine carries out advertisement first Choice A according to priority and discharges, return to player, player carries out advertisement broadcasting after obtaining advertisement.
Therefore, present invention accomplishes and advertisement putting demand is carried out to arenas type video, the spending on ads of each user can be adjusted at regular time and quantity, avoid the situation that single user spending on ads is too much.Achieve controlledization and the intellectuality of video website advertisement putting.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each unit or each step can realize with general calculation element, they can concentrate on single calculation element, alternatively, they can realize with the executable program code of computer installation, thus they storages can be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
Above content is in conjunction with concrete preferred implementation further description made for the present invention; can not assert that the specific embodiment of the present invention is only limitted to this; for general technical staff of the technical field of the invention; without departing from the inventive concept of the premise; some simple deduction or replace can also be made, all should be considered as belonging to the present invention by submitted to claims determination protection range.
Claims (6)
1. an advertisement placement method for theatre video, comprises the steps:
Request detection step, the user that detection player receives, to the click request of program, enters next step;
Step is found in arenas advertisement putting, according to the program id for clicked program, arenas id corresponding to this program of Integrated query is mapped at program-arenas, if inquire about and obtain arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, then enter bumper advertisements position and find step, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step, described program-arenas mapping ensemblen comprises the program id and arenas id that correspond to each other;
Step is found in bumper advertisements position, according to described arenas id, map this arenas of Integrated query in arenas-advertisement and which bumper advertisements position to insert advertisement in, if inquire any bumper advertisements position, from the most front bumper advertisements position, enter advertisement selection step, otherwise, enter end step, described arenas-advertisement mapping ensemblen comprises the arenas id corresponded to each other, and bumper advertisements position and advertisement id gather;
Advertisement selection step, according to the bumper advertisements position of correspondence, chooses an advertisement id that will broadcast, and continues next step in the advertisement id that this arenas id of described arenas-advertisement mapping ensemblen is corresponding gathers;
Advertisement entity construction step, according to selected advertisement id, the address of the material object finding the new advertisement built is concentrated in advertisement addressing, and newly build advertisement according to material object, and enter and wait to broadcast advertisement total duration determining step, described advertisement addressing collection comprises the address of advertisement id and the ad material object corresponded to each other;
Wait to broadcast the total duration determining step of advertisement, calculate the total duration waiting to broadcast advertisement comprising the new advertisement built, whether exceed maximum that described program allows and throw the restriction of advertisement duration, if exceed the restriction of described duration, cancel the advertisement of this new structure, and enter end step, if do not exceed the restriction of described duration, then preserve the advertisement of this new structure, and enter next step;
Next bumper advertisements position judgment step, judges whether also to exist next the bumper advertisements position can throwing in advertisement, if had, then enters next bumper advertisements position, then enters advertisement selection step, otherwise, enter end step;
End step, stops the advertisement putting of theatre video.
2. the advertisement placement method of theatre video according to claim 1, is characterized in that:
The arenas id corresponded to each other is comprised at described arenas-advertisement mapping ensemblen, bumper advertisements position, the priority of advertisement id and advertisement id gather, in described advertisement selection step, according to the bumper advertisements position of correspondence, again according to the priority of advertisement, from high priority, in the advertisement id that this arenas id of described arenas-advertisement mapping ensemblen is corresponding gathers, choose an advertisement id that will broadcast, if priority is identical, then random selecting one the advertisement id that will broadcast, and continue next step.
3. the advertisement placement method of theatre video according to claim 1, is characterized in that:
After advertisement selection step terminates, before entering advertisement entity construction step, also there is advertisement and play frequency determining step, utilize the broadcasting record in user this locality, judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if reach pre-determined number, then returns advertisement selection step, if do not reach pre-determined number, then enter advertisement entity construction step; After terminating until the total duration determining step of broadcast advertisement, before entering next bumper advertisements position judgment step, also having the new advertisement broadcasting time that builds increases step, increases the new broadcasting time building advertisement in the broadcasting record of user this locality.
4. the advertisement placement method of theatre video according to claim 3, is characterized in that:
Play in frequency determining step in described advertisement, utilize the cookie of user this locality to judge whether the broadcasting time of selected advertisement id reaches pre-determined number, if there is no cookie, then represent that selected advertisement id is never played; Increase in step at the new advertisement broadcasting time that builds, in the cookie of user this locality, increase the broadcasting time of selected advertisement id, if there is no cookie, then set up the cookie of selected advertisement id and recording played number of times is 1.
5., according to the advertisement placement method of the theatre video in claim 1-4 described in any one, it is characterized in that:
Step is found in described arenas advertisement putting, according to for the program id of clicked program and the terminal type information that sends request, the corresponding arenas id of this program of Integrated query is mapped at described program-arenas, if inquiry obtains arenas id, then illustrate that the arenas that this program is corresponding has arenas advertisement putting, enter bumper advertisements position and find step, otherwise, then illustrate that the arenas that this program is corresponding does not have arenas advertisement putting, then enter end step, described program-arenas mapping ensemblen comprises the program id corresponded to each other, arenas id and terminal type letter, described terminal type information comprises terminal class and request approach, described terminal class comprises iphone terminal, ipad terminal or android terminal, described request approach comprises from web request, or from the request of app.
6., according to the advertisement placement method of the theatre video in claim 1-4 described in any one, it is characterized in that:
After request detection step, before entering described arenas advertisement putting searching step, also there is player types determining step, judge whether the player types that user uses meets the player specified, if met, then enter described arenas advertisement putting and find step, otherwise, enter end step.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105744307A (en) * | 2016-03-31 | 2016-07-06 | 深圳市茁壮网络股份有限公司 | Advertising management method and platform |
| CN105898440B (en) * | 2016-06-13 | 2017-12-12 | 腾讯科技（北京）有限公司 | The playing method and device of paster media file |
| CN106611357B (en) * | 2016-12-14 | 2020-06-02 | 阿里巴巴（中国）有限公司 | Advertisement delivery system for reducing loss rate of surface mounted advertisements |
| CN110366013B (en) * | 2018-04-10 | 2021-10-19 | 腾讯科技（深圳）有限公司 | Promotion content pushing method and device and storage medium |
| CN110460902B (en) * | 2018-05-08 | 2022-02-22 | 腾讯科技（深圳）有限公司 | Media information playing method and device, storage medium and electronic device |
| CN108764978B (en) * | 2018-05-15 | 2022-05-27 | 北京奇艺世纪科技有限公司 | Advertisement putting method and device |
| CN108810572A (en) * | 2018-06-14 | 2018-11-13 | 深圳市茁壮网络股份有限公司 | A kind of video broadcasting method and device |
| CN110737854B (en) * | 2018-07-02 | 2023-02-10 | 腾讯科技（深圳）有限公司 | Method, device, equipment and storage medium for displaying series play information |
| CN111815363A (en) * | 2020-07-13 | 2020-10-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement dotting method and device, storage medium and electronic equipment |
| CN112837088B (en) * | 2021-01-12 | 2023-07-18 | 北京奇艺世纪科技有限公司 | Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment |
| CN114092161B (en) * | 2022-01-13 | 2022-04-22 | 北京派瑞威行互联技术有限公司 | Advertisement putting method and device |
| CN114663168A (en) * | 2022-05-20 | 2022-06-24 | 广东省广告集团股份有限公司 | Information flow-based advertisement targeted delivery management method and system |
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| WO2009113047A2 (en) * | 2008-03-12 | 2009-09-17 | Ads Onscreen Ltd. | Apparatus and method for targeted advertisement |
| CN101720034B (en) * | 2009-12-17 | 2012-09-05 | 中国华录集团有限公司 | System for realizing multimedia classified advertising on digital television network |
| CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术（北京）股份有限公司 | The corresponding article advertisement broadcast method of video and system |
| CN103391459B (en) * | 2013-07-11 | 2016-06-15 | 合一信息技术（北京）有限公司 | A kind of method and system inserting additional data in Streaming Media |
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