CN112837088B - Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment - Google Patents
Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment Download PDFInfo
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- CN112837088B CN112837088B CN202110035268.9A CN202110035268A CN112837088B CN 112837088 B CN112837088 B CN 112837088B CN 202110035268 A CN202110035268 A CN 202110035268A CN 112837088 B CN112837088 B CN 112837088B
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Abstract
The application relates to an advertisement putting method, an advertisement putting device, a storage medium and electronic equipment, wherein the advertisement putting method comprises the following steps: responding to an acquisition request of multimedia content sent by equipment where a target account is located, and determining advertisement delivery duration corresponding to the target account; determining advertisement content corresponding to the advertisement putting time length; and sending the multimedia content and the advertisement content to the equipment where the target account is located, so that the equipment plays the advertisement content before playing the multimedia content. According to the scheme, before the multimedia content is played each time, the advertisement content to be played can be dynamically determined, so that the flexibility of advertisement delivery is improved.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an advertisement delivery method, an advertisement delivery device, a storage medium, and an electronic device.
Background
At present, advertising on network media for showing products has become a common means for merchants, and good product marketing effects can be quickly obtained by showing products through the network media. Video is a common form of network media and is thus a target area for advertisement delivery.
In conventional video advertisement delivery, a media side determines advertisement parameters of advertisement slots corresponding to a video in advance according to different types of the video, and delivers advertisements according to the advertisement parameters. However, placing advertisements according to predetermined advertisement parameters may make advertisement placement less flexible.
Disclosure of Invention
The application provides an advertisement putting method, an advertisement putting device, a storage medium and electronic equipment, which are used for realizing flexible advertisement putting.
In a first aspect, an advertisement delivery method is provided, including:
responding to an acquisition request of multimedia content sent by equipment where a target account is located, and determining advertisement delivery duration corresponding to the target account;
determining advertisement content corresponding to the advertisement putting time length;
and sending the multimedia content and the advertisement content to the equipment where the target account is located, so that the equipment plays the advertisement content before playing the multimedia content.
In a second aspect, there is provided an advertisement delivery method, including:
sending an acquisition request of the multimedia content corresponding to the target account;
and receiving the multimedia content and the advertisement content corresponding to the target account, and playing the advertisement content before playing the multimedia content.
A third aspect provides a storage medium comprising a stored program, wherein the program when run performs the method described in the first aspect above.
A fourth aspect provides a storage medium comprising a stored program, wherein the program when run performs the method of the second aspect.
A fifth aspect provides a server, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of the first aspect by running a program stored on a memory.
A sixth aspect provides a client device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of the second aspect by running a program stored on a memory.
In a seventh aspect, an advertisement delivery system is provided, comprising:
a server, a client device in communication with the server;
the server is used for executing the method of the first aspect;
the client device is configured to perform the method according to the second aspect.
Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages:
according to the technical scheme provided by the embodiment of the application, the advertisement putting time length corresponding to the target account can be determined, and the advertisement content corresponding to the advertisement putting time length is determined, so that the equipment plays the advertisement content before playing the multimedia content. According to the scheme, before the multimedia content is played each time, the advertisement content to be played can be dynamically determined, so that the flexibility of advertisement delivery is improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
FIG. 1 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present application;
FIG. 2 is a flow chart of another method of advertising in an embodiment of the present application;
FIG. 3 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 4 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 5 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
FIG. 6 is a flowchart of another method for delivering advertisements according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present application;
FIG. 8 is a schematic diagram of an advertisement delivery device according to an embodiment of the present application;
FIG. 9 is a schematic diagram of an advertisement delivery device according to an embodiment of the present application;
FIG. 10 is a schematic diagram of an advertisement delivery system according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.
An embodiment of the present application provides an advertisement delivery method, which may be executed by a server, as shown in fig. 1, and may include the following steps:
step 101, determining the advertisement putting duration corresponding to the target account in response to an acquisition request of the multimedia content sent by the equipment where the target account is located.
Optionally, the multimedia content includes, but is not limited to, video content or audio content, etc.
Optionally, the advertisement duration corresponding to the target account may be obtained based on the original advertisement duration of the multimedia content and the advertisement duration variable corresponding to the multimedia content.
Optionally, the advertisement delivery duration variable includes an advertisement delivery duration increment or an advertisement delivery duration decrement.
When the advertisement putting time length variable comprises the advertisement putting time length increment, the advertisement putting time length is the sum of the advertisement putting time length increment and the original advertisement putting time length.
When the advertisement putting time variable comprises advertisement putting time reduction amount, the advertisement putting time is the difference between the original advertisement putting time and the advertisement putting time reduction amount.
Alternatively, the advertisement delivery duration variable may be derived based on historical interaction data.
Wherein, the historical interaction data reflects advertisement browsing conditions of different accounts.
Step 102, determining advertisement content corresponding to the advertisement putting time length.
Step 103, sending the multimedia content and the advertisement content to the device where the target account is located, so that the device plays the advertisement content before playing the multimedia content.
According to the technical scheme provided by the embodiment of the application, the advertisement putting time length corresponding to the target account can be determined, and the advertisement content corresponding to the advertisement putting time length is determined, so that the equipment plays the advertisement content before playing the multimedia content. According to the scheme, before the multimedia content is played each time, the advertisement content to be played can be dynamically determined, so that the flexibility of advertisement delivery is improved.
In still another embodiment of the present application, on the basis of the foregoing embodiments of steps 101 to 103, as shown in fig. 2, when determining an advertisement delivery duration variable corresponding to multimedia content, the method may include the steps of:
step 201, obtaining dimension parameters corresponding to the multimedia content.
Optionally, taking multimedia content as an example of video content, the dimension parameters include one or more of the following:
channel information;
site information;
regional information;
operating system information;
video duration.
The channel information is a category of video content, such as a variety channel, a cartoon channel, a documentary channel, and the like.
The site information is a platform for playing video content, such as a video playing website, video playing software corresponding to the video playing website, and the like.
The geographical information refers to a geographical area where a device for playing video content is located, such as Beijing or Shanghai.
The operating system information refers to information of an operating system of a device playing video content, such as ios system or android system.
Step 202, acquiring a historical shortage rate corresponding to the dimension parameter based on the historical interaction data.
Wherein the historical shortage rate is determined according to the historical exposure and the historical delivery of advertisements corresponding to the dimension parameters.
Specifically, the historical defect rate= (historical input amount-historical exposure amount)/historical input amount.
Wherein, the historical delivery amount refers to the delivery amount of advertisements corresponding to the dimension parameters counted in the past period of time (such as the previous day or the previous n days); similarly, historical exposure refers to the exposure of advertisements corresponding to dimensional parameters that were counted over a period of time (e.g., the previous day or the previous n days).
In this embodiment, the exposure amount of the advertisement may be understood as the number of times of exposure of the advertisement. In practical application, the mode of exposing the advertisement once can be preset, for example, when an advertisement is played, when the played time of the advertisement is not less than the preset time, the one-time exposure of the advertisement is recorded; or, when playing an advertisement, when the user clicks on the advertisement, one exposure to the advertisement is recorded, and so on.
Step 203, determining an advertisement putting duration variable according to the historical shortage rate.
Optionally, a correspondence between the shortage rate and the advertisement delivery duration may be preset, so after determining the historical shortage rate, an advertisement delivery duration variable corresponding to the historical shortage rate may be determined according to the correspondence.
Optionally, the correspondence between the preset defect rate and the duration may be:
when the shortage rate is not greater than the first shortage rate, the corresponding duration may be 0;
when the abscessing rate is greater than the first abscessing rate and not greater than the second abscessing rate, the corresponding duration may be the first duration, wherein the second abscessing rate is greater than the first abscessing rate.
In the foregoing correspondence between the preset ullage rate and the duration, only an example in which the ullage rate determines the duration based on the first ullage rate and the second ullage rate is shown, and in practical application, a third ullage rate, a fourth ullage rate, etc. may also be set according to application needs, which is not limited in the embodiment of the present application.
In yet another embodiment of the present application, based on the foregoing embodiments of steps 101 to 103, as shown in fig. 3, step 102 may include the following steps:
step 301, obtaining M advertisements corresponding to the advertisement putting time.
The advertisement putting time length is the accumulated playing time length of M advertisements.
Step 302, determining an advertisement type of each advertisement in the M advertisements.
The advertisement types comprise a first preset type and a second preset type. The first preset type and the second preset type can be preset according to the evaluation index of the advertisement by people.
Wherein the evaluation index of the advertisement includes, but is not limited to, the value of the advertisement.
For example, the first preset type may be a brand advertisement and the second preset type may be an effect advertisement or a real-time bidding advertisement.
Alternatively, a correspondence between advertisement types and advertisement values may be preset, so that when determining the advertisement type of each advertisement, the value of each advertisement is obtained, and the advertisement type of each advertisement is determined according to the correspondence.
Optionally, after determining the advertisement type of each advertisement, each advertisement may also be marked for later use according to the determined advertisement type.
It can be appreciated that in this embodiment, the M advertisements include advertisements belonging to the first preset type and/or advertisements belonging to the second preset type.
Step 303, screening N advertisements from M advertisements according to the advertisement type of each advertisement, and taking the N advertisements as advertisement contents corresponding to the advertisement putting time.
Wherein M is more than or equal to N, and M, N is a positive integer.
Taking video content as an example, in practical application, although the determined advertisement putting duration increases the playing time of advertisements relative to the original advertisement putting duration of the video content, so that the popularization of advertisements by a media party is facilitated, the increase of the playing time reduces the watching experience of users to the video content, and even further, the user jump rate of a video playing platform is improved, namely, the users do not use the video playing platform to watch videos, so that the popularization of advertisements by the media party is not influenced as much as possible, and meanwhile, the influence on the users is reduced to the minimum.
In still another embodiment of the present application, when the M advertisements include advertisements belonging to the first preset type, based on the foregoing embodiments of step 301 to step 303, as shown in fig. 4, step 303 may include the following steps:
step 401, extracting each advertisement belonging to the first preset type from the M advertisements.
Alternatively, each advertisement belonging to the first preset type may be extracted from the M advertisements according to the identification of the advertisement.
Wherein the identification of the advertisement corresponds to the advertisement type of the advertisement.
In practical applications, when the first preset type is a brand advertisement, advertisements belonging to the first preset type may include advanced commercials, general commercials, and internal advertisements.
Wherein the value of the advanced commercial > the value of the normal commercial > the value of the internal commercial.
Step 402, obtaining respective priorities of each extracted advertisement.
Optionally, the correspondence between the evaluation index and the priority of the advertisement is preset in this embodiment, so when the respective priority of each extracted advertisement needs to be obtained, the respective evaluation index of each extracted advertisement is obtained, and the priority corresponding to the evaluation index of each extracted advertisement is used as the priority of each extracted advertisement.
Wherein, when the evaluation index of the advertisement includes the value of the advertisement, the higher the priority.
For example, for advertisements under brand advertisement types, advanced commercials have a higher priority than ordinary commercials, which have a higher priority than internal commercials.
Step 403, determining the respective screening condition of each extracted advertisement according to the respective priority of each advertisement.
An alternative implementation of step 403 may be:
when the priority of each advertisement is the first priority, determining that the screening condition corresponding to each advertisement is to reserve each advertisement.
For example, the first priority advertisement may be a premium commercial, so that when each advertisement is determined to be a premium commercial, the premium commercial is retained, i.e., the premium commercial is one of the N advertisements.
When the priority of each advertisement is the second priority, determining a screening condition corresponding to each advertisement, and when the historical shortage rate of each advertisement exceeds a preset value, reserving each advertisement; and deleting each advertisement when the historical shortage rate of each advertisement does not exceed the preset value.
For example, the advertisements of the second priority may be ordinary commercials, so when each advertisement is determined to be an ordinary commercial, it is determined whether or not to regard the ordinary commercial as one of the N advertisements based on the historical shortage rate of the ordinary commercial.
Wherein, the historical shortage rate of each advertisement is determined according to the historical exposure and the historical putting amount corresponding to each advertisement.
In practical applications, for any advertisement, the historical exposure may be the number of exposures in a past period of time, and the historical delivery may be the number of deliveries in a past period of time.
Accordingly, the historical defect rate= (historical input amount-historical exposure amount)/historical input amount.
When the priority of each advertisement is the third priority, determining that the screening condition corresponding to each advertisement is deleting each advertisement.
For example, the advertisement of the third priority may be an internal advertisement, and thus when each advertisement is determined to be an internal advertisement, the internal advertisement is deleted, i.e., the internal advertisement is not determined to be one of the N advertisements.
Wherein the first priority is higher than the second priority, and the second priority is higher than the third priority.
And 404, screening each extracted advertisement according to respective screening conditions of each advertisement to obtain N advertisements.
In still another embodiment of the present application, when the M advertisements include advertisements belonging to the second preset type, based on the foregoing embodiments of step 301 to step 303, as shown in fig. 5, step 303 may include the following steps:
step 501, extracting advertisements belonging to a second preset type from M advertisements.
Alternatively, each advertisement belonging to the second preset type may be extracted from the M advertisements according to the identification of the advertisement.
Wherein the identification of the advertisement corresponds to the advertisement type of the advertisement.
Step 502, obtaining at least one preset advertisement from advertisements belonging to a second preset type.
The preset advertisement is an advertisement which can be stopped from being played based on the operation of the target account when the preset advertisement is played.
In practical applications, the preset advertisement may be a skipped advertisement.
In practical application, when the skipped advertisement is played, a virtual button is displayed on the playing interface, and the virtual button is used for prompting that the advertisement displayed on the playing interface is the skipped advertisement. When the target account clicks the virtual button, the play of the skipped advertisement can be stopped, and the multimedia content can be played.
Step 503, for each preset advertisement, when each preset advertisement is the first advertisement inserted in the advertisement putting duration, using each preset advertisement as one advertisement of the N advertisements.
And deleting each preset advertisement when the preset advertisement is not the first advertisement which is inserted in the current time length.
Optionally, in order to avoid that the current advertisement delivery duration makes the skip rate of the user too large, before sending the multimedia content and the advertisement content to the device where the target account is located, determining estimated values of the skip rates of the user corresponding to all videos under the advertisement delivery duration and the dimension parameter, and sending the multimedia content and the advertisement content when the estimated values are not greater than the skip rate threshold, when the estimated values are greater than the skip rate threshold, taking the preset advertisement delivery duration as the advertisement delivery duration, determining the advertisement content corresponding to the preset advertisement delivery duration, and sending the multimedia content and the advertisement content corresponding to the preset advertisement delivery duration to the target account, so that the device plays the advertisement content corresponding to the preset advertisement delivery duration before playing the multimedia content.
Alternatively, the preset advertisement delivery duration may be an original advertisement delivery duration of the multimedia content.
Based on the same concept, the embodiment of the application also provides an advertisement delivery method, which can be performed by a client device, as shown in fig. 6, and the method can include the following steps:
step 601, sending an acquisition request of multimedia content corresponding to a target account.
In practical application, a user can operate a device for playing the multimedia content through a target account, such as double-click multimedia content information displayed by the device, the device generates a corresponding acquisition request based on the operation, and sends the acquisition request to a server.
Step 602, receiving the multimedia content and the advertisement content corresponding to the target account, and playing the advertisement content before playing the multimedia content.
Based on the same concept, the embodiment of the application also provides an electronic device, as shown in fig. 7, where the electronic device mainly includes: the processor 701, the communication interface 702, the memory 703 and the communication bus 704, wherein the processor 701, the communication interface 702 and the memory 703 complete communication with each other through the communication bus 704. Wherein the memory 703 stores a program executable by the processor 701, and the processor 701 executes the program stored in the memory 703 to implement the method steps in the above embodiment;
the communication bus 704 mentioned in the above electronic device may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated to PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated to EISA) bus, or the like. The communication bus 704 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in fig. 7, but not only one bus or one type of bus.
The communication interface 702 is used for communication between the electronic device and other devices described above.
The memory 703 may include random access memory (Random Access Memory, RAM) or may include non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor 701.
The processor 701 may be a general-purpose processor including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), a digital signal processor (Digital Signal Processing, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a Field programmable gate array (Field-Programmable Gate Array, FPGA), or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components.
In yet another embodiment of the present application, there is also provided a computer-readable storage medium having stored therein a computer program which, when run on a computer, causes the computer to perform the advertising method described in the above embodiments.
Based on the same inventive concept, the embodiment of the present application further provides an advertisement delivery device, as shown in fig. 8, including:
a first determining unit 801, configured to determine an advertisement delivery duration corresponding to a target account in response to an acquisition request of multimedia content sent by a device where the target account is located;
a second determining unit 802, configured to determine advertisement content corresponding to the advertisement delivery duration;
the first sending unit 803 is configured to send the multimedia content and the advertisement content to a device where the target account is located, so that the device plays the advertisement content before playing the multimedia content.
Based on the same inventive concept, the embodiment of the present application further provides an advertisement delivery device, as shown in fig. 9, including:
a second sending unit 901, configured to send an acquisition request of multimedia content corresponding to a target account;
the receiving unit 902 is configured to receive the multimedia content and the advertisement content corresponding to the target account, and play the advertisement content before playing the multimedia content.
Based on the same inventive concept, the embodiment of the present application further provides an advertisement delivery system, as shown in fig. 10, including:
a server 1001, and a device 1002 that communicates with the server 1001;
the server 1001 is configured to determine an advertisement delivery duration corresponding to a target account in response to an acquisition request of multimedia content sent by a device 1002 where the target account is located; determining advertisement content corresponding to the advertisement putting time length; transmitting the multimedia content and the advertisement content to the device 1002 where the target account is located, so that the device 1002 plays the advertisement content before playing the multimedia content;
a device 1002, configured to send an acquisition request of multimedia content corresponding to a target account; and receiving the multimedia content and the advertisement content corresponding to the target account, and playing the advertisement content before playing the multimedia content.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer instructions are loaded and executed on a computer, the processes or functions described in accordance with the embodiments of the present application are produced in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another computer-readable storage medium, for example, by a wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, microwave, etc.) means from one website, computer, server, or data center to another. The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk, magnetic tape, etc.), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid state disk), etc.
It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing is only a specific embodiment of the invention to enable those skilled in the art to understand or practice the invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (13)
1. An advertising method, comprising:
responding to an acquisition request of multimedia content sent by equipment where a target account is located, and determining advertisement delivery duration corresponding to the target account;
determining advertisement content corresponding to the advertisement delivery duration, including: acquiring M advertisements corresponding to the advertisement putting time length, wherein the advertisement putting time length is the accumulated playing time length of the M advertisements; respectively determining the advertisement type of each advertisement in the M advertisements; screening N advertisements from the M advertisements according to the advertisement types of each advertisement, and taking the N advertisements as advertisement contents corresponding to the advertisement putting time, wherein M is more than or equal to N, and the M advertisements comprise advertisements belonging to a first preset type;
screening N advertisements from the M advertisements according to the advertisement type of each advertisement, wherein the screening comprises the following steps: extracting each advertisement belonging to the first preset type from the M advertisements; obtaining the respective priority of each advertisement; determining the respective screening conditions of each advertisement according to the respective priority of each advertisement; screening each extracted advertisement according to the screening conditions of each advertisement to obtain N advertisements;
and sending the multimedia content and the advertisement content to the equipment where the target account is located, so that the equipment plays the advertisement content before playing the multimedia content.
2. The method of claim 1, wherein determining the advertisement delivery duration corresponding to the target account comprises:
acquiring the original advertisement putting time of the multimedia content;
determining advertisement putting duration variable corresponding to the multimedia content based on the historical interaction data;
and determining the advertisement putting time based on the original advertisement putting time and the advertisement putting time variable.
3. The method of claim 2, wherein determining an advertisement delivery duration variable corresponding to the multimedia content based on historical interaction data comprises:
acquiring dimension parameters corresponding to the multimedia content;
based on the historical interaction data, acquiring a historical shortage rate corresponding to the dimension parameter;
and determining the advertisement putting duration variable according to the historical shortage rate.
4. The method of claim 1, wherein obtaining the extracted respective priority of each advertisement comprises:
obtaining an evaluation index of each advertisement;
and taking the priority corresponding to the extracted evaluation index of each advertisement as the priority of each advertisement according to the corresponding relation between the preset evaluation index and the priority.
5. The method of claim 1, wherein determining the extracted screening condition for each advertisement according to the respective priority of each advertisement comprises:
when the priority of each advertisement is a first priority, determining that the screening condition corresponding to each advertisement is that each advertisement is reserved;
when the priority of each advertisement is the second priority, determining that the screening condition corresponding to each advertisement is that when the historical shortage rate of each advertisement exceeds a preset value, each advertisement is reserved; deleting each advertisement when the historical shortage rate of each advertisement does not exceed a preset value, wherein the historical shortage rate of each advertisement is determined according to the historical exposure and the historical putting quantity corresponding to each advertisement;
when the priority of each advertisement is the third priority, determining that the screening condition corresponding to each advertisement is that each advertisement is deleted;
wherein the first priority is higher than the second priority, and the second priority is higher than the third priority.
6. The method of claim 1, wherein the M advertisements include advertisements belonging to a second preset type;
determining the N advertisements from the M advertisements according to the advertisement type of each advertisement, wherein the N advertisements comprise:
extracting advertisements belonging to the second preset type from the M advertisements;
acquiring at least one preset advertisement from the advertisements belonging to the second preset type;
for each preset advertisement, when each preset advertisement is a first advertisement which is inserted in the advertisement putting time, taking each preset advertisement as one advertisement in the N advertisements;
and when the preset advertisement is played, the play of the advertisement can be stopped based on the operation of the target account.
7. A method according to claim 3, further comprising:
determining estimated values of user jump rates corresponding to the advertisement putting duration and all videos under the dimension parameters;
judging whether the estimated value is larger than a jump rate threshold value or not;
if the jump rate threshold is larger than the jump rate threshold, taking a preset advertisement putting time length as the advertisement putting time length, determining advertisement contents corresponding to the preset advertisement putting time length, and sending the multimedia contents and the advertisement contents corresponding to the preset advertisement putting time length to the target account, so that before the multimedia contents are played, the equipment plays the advertisement contents corresponding to the preset advertisement putting time length;
and if the jump rate is not greater than the jump rate threshold, executing the step of sending the multimedia content and the advertisement content to the equipment where the target account is located.
8. An advertising method, comprising:
sending an acquisition request of the multimedia content corresponding to the target account;
receiving the multimedia content and the advertisement content corresponding to the target account, and playing the advertisement content before playing the multimedia content, wherein the advertisement content is determined by a server corresponding to the target account, the server is used for determining advertisement delivery duration corresponding to the target account, obtaining M advertisements corresponding to the advertisement delivery duration, respectively determining advertisement types of each advertisement in the M advertisements, extracting each advertisement belonging to a first preset type from the M advertisements, obtaining respective priority of each advertisement, determining respective screening conditions of each advertisement according to the respective priority of each advertisement, screening each advertisement according to the respective screening conditions of each advertisement, obtaining N advertisements, and taking the N advertisements as advertisement contents corresponding to the advertisement delivery duration, wherein the advertisement delivery duration is the accumulated playing duration of the M advertisements, M is greater than or equal to N, and the M advertisements belong to the first preset duration.
9. A storage medium comprising a stored program, wherein the program when run performs the method of any one of the preceding claims 1 to 7.
10. A storage medium comprising a stored program, wherein the program when run performs the method of claim 8.
11. The server comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of any of the preceding claims 1 to 7 by running a program stored on a memory.
12. The client device comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus; wherein:
a memory for storing a computer program;
a processor for executing the method of claim 8 by running a program stored on the memory.
13. An advertising system, comprising:
a server, a client device in communication with the server;
the server for performing the method of any one of claims 1-7;
the client device configured to perform the method of claim 8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110035268.9A CN112837088B (en) | 2021-01-12 | 2021-01-12 | Advertisement putting method, advertisement putting device, advertisement putting medium and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN115239375B (en) * | 2022-07-07 | 2023-05-09 | 深圳辉煌明天科技有限公司 | Advertisement putting method, device and system based on big data |
| CN116308550A (en) * | 2023-03-16 | 2023-06-23 | 深圳市叁柒无限网络科技有限公司 | Personalized advertisement putting method, device and storage medium |
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