CN110737854B

CN110737854B - Method, device, equipment and storage medium for displaying series play information

Info

Publication number: CN110737854B
Application number: CN201810708222.7A
Authority: CN
Inventors: 金钟良
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2018-07-02
Filing date: 2018-07-02
Publication date: 2023-02-10
Anticipated expiration: 2038-07-02
Also published as: CN110737854A

Abstract

The application discloses a method, a device, equipment and a storage medium for displaying series-type release information, and belongs to the field of computer application. The method comprises the following steps: acquiring a first identifier of a first terminal for logging in a first information display platform; determining target release information in the series release information according to the first identifier; and sending a first information display instruction to the first terminal, wherein the first information display instruction is used for indicating the first terminal to display the target release information on the first information display platform. The method and the device can improve the completeness of watching the series type release information by the user to a certain extent, solve the problem of incomplete information display caused by release and release information display in different time periods in the related technology, and improve the display effect of the series type release information in the release process.

Description

Method, device, equipment and storage medium for displaying series play information

Technical Field

The present application relates to the field of computer applications, and in particular, to a method, an apparatus, a device, and a storage medium for displaying series release information.

Background

When a user browses a webpage by using the terminal, relevant information is displayed in a reserved area of a webpage display interface, for example, advertisements, product introductions, fact news and the like are displayed in a preset area of a portal website.

The series placement information is an information group including at least two placement information having a presentation order, for example, an advertisement video played in a series including at least two sets of advertisement videos having a chronological order. In the related technology, the method for displaying the series release information comprises the steps that an information release person sequentially releases release information in an information display area at different time periods according to a display sequence in an information release period; and the user views the release information corresponding to each time period in different time periods in the information display area through the terminal.

In the related art, each piece of release information in the series release information is released in the information display area at different time periods, so that a user cannot view the release information in the previous time period after entering the next time period, and therefore the user cannot completely view the series release information under certain conditions, and the display effect of the series release information is poor.

Disclosure of Invention

The embodiment of the application provides a method, a device, equipment and a storage medium for displaying series release information, which are used for solving the problem that the display of the series release information is incomplete in some cases in the related art. The technical scheme is as follows:

on one hand, an embodiment of the present application provides a method for displaying series release information, where the method is applied to a server, and the method includes:

acquiring first login information of a first terminal for logging in a first information display platform;

determining target release information in series release information to be displayed according to the first login information, wherein the series release information comprises at least two release information with a display sequence;

and sending a first information display instruction to the first terminal, wherein the first information display instruction is used for indicating the first terminal to display the target release information on the first information display platform.

In one aspect, an embodiment of the present application provides a method for displaying series released information, where the method is applied to a first terminal, and the method includes:

logging in a first information display platform;

receiving a first information display instruction sent by the server;

and displaying target release information in series play information on the first information display platform according to the first information display instruction, wherein the target release information is one of the series release information, the series release information comprises at least two release information with a display sequence, and the target release information is release information which is displayed by the first terminal for a time which does not exceed a time threshold and is displayed in the earliest sequence.

In one aspect, an embodiment of the present application provides a computer device, where the device includes a processor and a memory, where the memory stores at least one instruction, and the instruction is loaded and executed by the processor to implement the method for presenting the series release information as described above.

In one aspect, an embodiment of the present application provides a computer-readable storage medium, where at least one instruction is stored in the storage medium, and the instruction is loaded and executed by a processor to implement the method for presenting series released information as described above.

The beneficial effects brought by the technical scheme provided by the embodiment of the application at least comprise:

through the first login information of the first terminal, the target release information in the series release information to be displayed is determined according to the first login information, the target release information is displayed on the first information display platform, the target release information displayed on the first information display platform is obtained according to the first login information and the display sequence of the release information, so that the completeness of watching the series release information by a user can be improved to a certain extent, the problem of incomplete information display caused by release and release information display in different time periods in the related technology is solved, and the display effect of the series release information is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a delivery timeline of a series delivery information in the related art;

fig. 2 is an architecture diagram of a server delivering the series delivery information in the related art;

FIG. 3 is a block diagram illustrating a computer system provided in an exemplary embodiment of the present application;

fig. 4 is a flowchart of a method for presenting series impression information according to an exemplary embodiment of the present application;

FIG. 5 is an architecture diagram of a server provided by an exemplary embodiment of the present application;

fig. 6 is a flowchart of a method for presenting series delivery information according to an exemplary embodiment of the present application;

fig. 7 is a schematic diagram of a dynamic delivery method of series delivery information according to an exemplary embodiment of the present application;

fig. 8 is a graph illustrating exposure quantities for each of the series of impressions information provided by an exemplary embodiment of the present application;

fig. 9 is a flowchart of a method for presenting series impression information according to an exemplary embodiment of the present application;

FIG. 10 is a bitmap index dynamic update diagram provided by an exemplary embodiment of the present application;

fig. 11 is a schematic illustration of a presentation interface for a series advertisement video provided by an exemplary embodiment of the present application;

fig. 12 is a schematic illustration of a presentation interface for a series advertisement video provided by an exemplary embodiment of the present application;

fig. 13 is a block diagram illustrating a structure of a dynamic delivery apparatus for drama delivery information according to an exemplary embodiment of the present application;

fig. 14 is a block diagram of a computer device according to an exemplary embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

First, explanations are made for terms related to the embodiments of the present application:

information of continuous play: comprises at least two information groups with display order putting information. Generally, two pieces of release information in the series release information need to be viewed in the display order to obtain complete series release information. For example, when the series type delivery information is a series advertisement video, the series advertisement video has 3 delivery information advertisement videos which are respectively a first set video to a third set video of the series advertisement video, and a user can completely understand the series advertisement video after sequentially watching the first set video to the third set video. Optionally, the series delivery information includes, but is not limited to, at least one of picture information, video information, animation information, and audio information.

Information release: the server displays the series release information on the information display platform logged in by the target terminal of the target user at the display time of the series release information according to the release request of the information release terminal. For example, the drama-type delivery information is a drama advertisement video, the drama advertisement video is a cosmetics advertisement, the target users are first-line and second-line urban female users, the display time is six pm to twelve pm, and the display platform is an online shopping platform a. When the target user logs in the online shopping platform A by using the terminal X between six o 'clock at night and twelve o' clock at night, the online shopping platform A displays the series advertisement video of the cosmetics advertisement.

Exposure: the behavior that the time of the release information displayed on the terminal exceeds the time threshold is shown.

The target user: the user group to which the series delivery information is directed, and the terminal of the target user is called a target terminal. The server can acquire the terminal used by the target user by collecting the login information of the terminal and analyzing the login information. For example, the series type delivery information is a series advertisement video, the series advertisement video is a cosmetics advertisement, the target users are first-line and second-line city female users, and the server analyzes and obtains the terminals of the first-line and second-line city female users corresponding to the users in the plurality of terminals by collecting login information of the plurality of terminals.

Target user set: is a set of target identities for the terminals of the target users.

And (3) displaying time: the total time interval length of releasing each releasing information of the series releasing information according to different time periods. Wherein each of the placement information has a respective placement time. For example, the series type delivery information is a series advertisement video, the series advertisement video has 3 pieces of delivery information, and the delivery time of the first video is 7 months, the delivery time of the second video is 8 months, and the delivery time of the third video is 9 months, so that the presentation time of the series advertisement video is 7 months to 9 months.

Scheduling: the information display platform and/or the release time corresponding to each release information of the series release information. For example, the series type release information is a series advertisement video, the series advertisement video has 3 release information, which are respectively a first video set to a third video set of the series advertisement video, an information display platform of the first video set is an a website, the release time is 7 months, and the schedule of the first video set is the a website-7 months; the information display platform of the second set of videos is an A website, the putting time is 8 months, and the schedule of the second set of videos is the A website-8 months; and the information display platform of the third video is the website A, the putting time is 9 months, and the schedule of the third video is the website A-9 months.

An information display platform: is a medium for showing a series advertisement. For example, the information presentation platform may be a video website, and the series delivery information may be a series advertisement video, and when a target user logs in the video website through a terminal to watch a video, a certain set of advertisement videos of the series advertisement video is presented before watching the video; the information display platform can be a shopping website, the series delivery information can be a series advertisement dynamic graph, and when a target user logs in the shopping website through a terminal, a certain set of dynamic graphs of the series advertisement dynamic graph can be displayed in a preset area of the shopping website; the information presentation platform may be an application program, the series delivery information may be series advertisement audio, and when the target user runs the application program through the terminal, the application program plays a short voice of the series advertisement audio.

Login information: the information is generated in the server when the terminal logs in the information display platform. Usually, the information carries the identifier of the terminal, the login time of the terminal for logging in the information display platform, and the platform identifier of the information display platform.

In an exemplary example, taking the series delivery information as a series advertisement video as an example, as shown in fig. 1, the series advertisement video includes three pieces of delivery information, a first episode video 111 (which may also be referred to as a material P1), a second episode video 121 (which may also be referred to as a material P2), and a third episode video 131 (which may also be referred to as a material P3).

Each piece of delivery information has a sequence, the first video set 111 has the highest ranking, the second video set 121 has the highest ranking, and the third video set 131 has the lowest ranking, so that a user can completely understand the content of the series advertisement only by watching the first video set 111, then watching the second video set 121, and finally watching the third video set 131. Each of the placement information corresponds to a respective placement time, the schedule of the first video album 111 is a first placement time 110, the schedule of the second video album 121 is a second placement time 120, and the schedule of the third video album 131 is a third placement time 130, so that the display time of the series advertisement video is: the first putting time + the second putting time + the third putting time.

On the time line, the server puts the first video collection 111 at the first putting time 110 according to the putting time of each putting information; delivering the second video album 121 at a second delivery time 120; a third set of videos 131 is released at a third release time 130.

Fig. 2 is a diagram of a related art server architecture for delivering information on a series impression, and as shown in fig. 2, the related art server includes an order system 210, a data integration system 220, an index service system 230, and an advertisement retrieval system 240.

The order system 210 is configured to receive and enter a delivery order of a series advertisement video sent by an information delivery terminal (i.e., a terminal sending a series delivery information delivery request), where the delivery order includes a series advertisement video and a schedule of the series advertisement video. The order may be an order generated according to an order number or an order generated according to a schedule. Each order number corresponds to a series advertisement video, or each order number corresponds to a video of a series advertisement video; the order generated according to the scheduling comprises at least one scheduling and at least one set of videos corresponding to each scheduling.

And the data integration system 220 is configured to convert each placed order entered by the order system into a file form, and send the placed order converted into the file form to the index service system.

The index service system 230 is configured to analyze the placed order converted into the file form to obtain attribute information of a target user corresponding to the placed order, establish an index of attribute information- > placed order, for example, shanghai and female (the attribute information indicates that the address of the terminal is shanghai, and the gender of the user corresponding to the terminal is female) - > placed order a, beijing and male (the attribute information indicates that the address of the terminal is beijing and the gender of the user corresponding to the terminal is male) - > placed order B, convert the index into a hash value (english: hash), and store the hash value in an order database of the server, which is stored in the form of a hash map (english: hash).

The advertisement retrieval system 240 is configured to, when the server receives the attribute information sent when the terminal logs in the information display platform, convert the attribute information into a hash value, and after obtaining the attribute hash value, retrieve, in the order database, a release order hash value corresponding to the attribute hash value according to the attribute hash value.

The server determines the series advertisement videos needing to be released according to the inquired releasing order hash value, determines the number of sets needing to be played in the series advertisement videos according to the current time and the scheduling period of each set of video in the series advertisement videos, and sends an information display instruction to the terminal, and the terminal is connected with the server according to the information display instruction to play one set of videos needing to be played.

When other terminals show a video of the series advertisement video in a video playing mode, the fact that the series advertisement video is exposed on the terminals is determined, and the server perfects the index service system according to the attribute information corresponding to the terminals.

As can be seen from the above, the method for delivering the series delivery information in the related art has the following disadvantages: (1) The display time is not flexible, and continuous dramatic release information needs to be released in a preset time period; (2) longer display time; (3) Because only a part of the collection number is played in the initial stage of delivery, the advertisement effect and the value of the series advertisement video are difficult to reflect and measure; (4) Even if the display time is long enough, the phenomenon that the user cannot overlook the collection number is avoided, so that the user cannot continuously know the content of the continuous play advertisement video, and invalid exposure is caused.

Referring to fig. 3, a block diagram of a computer system according to an exemplary embodiment of the present application is shown. The computer system 300 includes: a first terminal 310, a server system 320, a second terminal 330, and an information delivery terminal 340.

The first terminal 310 is connected to the server system 320 through a wireless network or a wired network, and when the first terminal 310 logs on the information display platform, first login information of the first terminal 310 is sent to the server system 320 through the wireless network or the wired network. The server system 320 determines target release information in the series release information to be displayed according to the first login information, and sends a first information display instruction to the first terminal 310 through a wireless network or a wired network. The first terminal 310 establishes a connection with the service system 320 according to the first information display instruction, and displays the target placement information.

The server system 320 includes at least one of a server, a plurality of servers, a cloud computing platform, and a virtualization center. The server system 320 is used for providing background services for information delivery of the information delivery terminal 340. Optionally, the server system 320 undertakes primary computing work, and the first terminal 310 and the information delivery terminal 340 undertakes secondary computing work; or, the server system 320 undertakes the secondary computing work, and the first terminal 310 and the information delivery terminal 340 undertake the primary computing work; or, the server system 320, the first terminal 310 and the information delivery terminal 340 perform cooperative computing by using a distributed computing architecture.

The server system 320 includes at least one server module 321, and the server module 321 includes a processor 322, a user database 323, an order database 324, an Input/Output Interface (I/O Interface) 325 for users, and an Output/Output Interface 326 for information publishers. The processor 322 is configured to load an instruction stored in the server module 321, and process data in the user database 323 and the order database 324; the user database 323 is used for storing login information uploaded by the first terminal 310, the second terminal 330 and other terminals through a wireless network or a wired network; the order database 324 is used for storing release information sent by the information release terminal through a wireless network or a wired network, wherein the release information comprises at least one series release information and a schedule of the at least one series release information; the user-oriented I/O interface 325 is used for establishing communication with the first terminal 310 and the second terminal 330 through a wireless network or a wired network to exchange data; the publisher-oriented I/O interface 326 is used to establish communication with the messaging terminal 340 via a wireless or wired network to exchange data.

The information delivery terminal 340 is a terminal corresponding to an information delivery person, and the information delivery person can log in the information delivery platform through the information delivery terminal 340, and send an information delivery request to the server system 320 through the information delivery platform through a wireless network or a wired network, where the information delivery request carries the series delivery information that the information delivery person needs to deliver and the schedule of the series delivery information. After receiving the release request, the server system 320 determines the target identifier of the target terminal corresponding to the target user capable of displaying the series release information according to the series release information and the schedule of the series release information. According to the schedule of the series release information, when the second terminal 330 logs in the information display platform in the display time period corresponding to the schedule, sending second login information of the second terminal 330 to the server system 320 through a wireless network or a wired network, wherein the second login information carries a second identifier of the second terminal 330; the server system 320 receives the second login information, and after determining that the second identifier belongs to the target identifier, sends a second information display instruction to the second terminal 330 through the wireless network or the wired network, and the second terminal 330 establishes a connection with the server system 320 according to the second information display instruction, and displays the release information which needs to be displayed most ahead in the series release information.

Optionally, the information delivery terminal 340 may refer to one of a plurality of information delivery terminals, and this embodiment is only illustrated by the information delivery terminal 340. The device types of the information delivery terminal 340 include: at least one of a smartphone, a tablet, an e-book reader, an MP3 player, an MP4 player, a laptop portable computer, and a desktop computer.

Alternatively, the first terminal 310 may refer to one of a plurality of terminals, and the second terminal 330 may refer to one of a plurality of terminals, which is only illustrated by the first terminal 310 and the second terminal 330. The device types of the first terminal 310 and the second terminal 330 are the same or different, and include: at least one of a smartphone, a tablet, an e-book reader, an MP3 player, an MP4 player, a laptop portable computer, and a desktop computer.

Referring to fig. 4, a flowchart of a method for presenting series delivery information according to an exemplary embodiment of the present application is shown. The method can be applied to at least one server in the server system 320 shown in fig. 3, and the method includes:

step 401, obtaining first login information of a first terminal logging in a first information display platform.

The server detects first login information of at least one information display platform, and when the first terminal is detected to log in the first information display platform, the first login information of the first terminal for logging in the first information display platform is obtained.

The first login information comprises at least one of a first identifier of the first terminal, first login time for the first terminal to login the first information display platform and a first platform identifier of the first information display platform. Optionally, the first identifier may be a device identifier of the first terminal and/or a user account corresponding to the first terminal.

Step 402, according to the first login information, determining target release information in the series release information to be displayed, wherein the target release information is release information which is displayed by the first terminal for a time not exceeding a time threshold and is displayed in the most front sequence.

Optionally, the server queries, according to the first login time and the first platform identifier, series release information whose schedule matches the first platform identifier and the first login time from an order database, and the series release information is used as the series release information to be displayed. And the server inquires and obtains the releasing information which is displayed by the first terminal for more than the threshold value of the times in the user database according to the first identifier.

After obtaining the series release information to be displayed and the release information with the times of the first terminal display exceeding the time threshold, the server takes the release information of the series release information to be displayed, which is not displayed by the first terminal for times exceeding the time threshold and is displayed in the earliest sequence, as the target release information according to the display sequence.

The order database stores each series type release information and the corresponding schedule of each series type release information; the user database stores historical display information of at least one terminal, and the historical display information comprises a corresponding relation between the identifier of each terminal and the release information displayed by each terminal.

For example, when the series advertisement information is a series advertisement video, the series advertisement video sequentially includes a first video album, a second video album and a third video album according to the presentation order, if the first terminal presents the first video album four times, the second video album twice, and the third video album zero times, if the threshold of times is 3, the number of times that the first video album is presented by the first terminal exceeds the threshold of times, and the number of times that the second video album and the third video album are presented by the first terminal does not exceed the threshold of times, because the presentation order of the second video album is before the presentation order of the third video album, the target advertisement information is the second video album.

If the information display effect cannot be achieved by displaying the releasing information in the series releasing information only once, the releasing information is displayed for too many times, which can cause the user to dislike and achieve the opposite display effect, so that a time threshold value needs to be set, and when the number of times that one releasing information is displayed exceeds the time threshold value, the releasing information with the displaying sequence behind the releasing information is used as the target releasing information.

Step 403, sending a first information display instruction to the first terminal, where the first information display instruction is used to instruct the first terminal to display the target delivery information on the first information display platform.

The server sends a first information display instruction to the first terminal, the first terminal establishes connection with the server according to the first information display instruction, and the target release information is displayed on the first information display platform.

To sum up, in the embodiment of the present application, by obtaining the first login information of the first terminal, the target release information in the series release information to be displayed is determined according to the first login information, and the target release information is displayed on the first information display platform.

In an illustrative example, as shown in fig. 5, the server provided by the embodiment of the present application includes an order system 510, a dynamic package update system 520, a bitmap index system 530, a data integration system 540, an order index system 550, a retrieval system 560, and a frequency control system 570.

The order system 510 is configured to receive and enter a release order of the series release information sent by the information release terminal (i.e., the terminal sending the request for releasing the series release information), where the release order includes the series release information and a schedule of the series release information. The order may be an order generated according to an order number or an order generated according to a schedule. Each order number corresponds to one series release information, or each order number corresponds to the release information of one series release information; the order generated according to the scheduling comprises at least one scheduling and at least one piece of putting information corresponding to each scheduling.

And a dynamic package updating system 520, configured to generate a target user set of each delivery information according to the scheduling of each delivery information, and continuously update and perfect the target user set according to the identifier of the terminal exposing the delivery information after any delivery information is exposed.

And the bitmap index system 530 is configured to generate a bitmap index corresponding to each series-type delivery information or a bitmap index corresponding to each delivery information according to the target user set of each delivery information. When the terminal logs in any information display platform, the server determines whether the identifier of the terminal exists in the bitmap index through the bitmap index system 530, and determines the series release information or release information that can be displayed by the terminal.

And the data integration system 540 is configured to convert each placed order entered by the order system 510 into a file form, and send the placed order converted into the file form to the order indexing system 550.

The order retrieval system 550 is configured to parse the release order converted into a file form, and establish an index of schedule (an identifier of a release time information display platform) > series release information. When the terminal logs in any information display platform, the server determines the series release information that can be displayed by the terminal through the order retrieval system 550 according to the login time and the information display platform.

Illustratively, when a first terminal logs in any information display platform, a server acquires a first identifier of the first terminal, determines candidate series play information matched with the login time and the identifier of the information display platform logged in by the first terminal through an order retrieval system 550 according to the login time and the identifier of the information display platform logged in by the first terminal, randomly selects one of the candidate series play information as series play information suitable for display, determines whether the first terminal corresponding to the first identifier is a target user of the series play information suitable for display through a bitmap index system 530 according to the first identifier, determines the candidate series play information suitable for display as the series play information to be displayed if the candidate series play information is the target user of the series play information suitable for display, and randomly selects one of the other candidate series play information as the series play information suitable for display if the candidate series play information is not the target user of the series play information suitable for display; determining whether the played play information with the times exceeding a time threshold value exists in the series play information to be played through a frequency control system 570, taking the played play information with the times exceeding the time threshold value as non-played play information, removing the non-played play information from the play information of the series play information to be played, and taking the play information with the highest display sequence in other play information as target play information; and if the release information with the displayed times exceeding the time threshold value does not exist in the series release information to be displayed, taking the release information with the earliest display sequence in the series release information to be displayed as target release information. And when the first terminal displays the target release information, the target release information is exposed, and simultaneously, the bitmap index of the target release information is updated.

If the first terminal corresponding to the first identifier is not a target user of any candidate series release information, randomly selecting one candidate series release information as the series release information to be displayed, and taking the release information with the earliest display sequence in the series release information to be displayed as the target release information. And when the first terminal displays the target release information, the target release information is exposed, and simultaneously, the bitmap index of the target release information is updated.

Referring to fig. 6, a flowchart of a method for presenting information of a series impression according to an exemplary embodiment of the present application is shown. The method may be applied to a computer system 300 as shown in fig. 3, the method comprising:

step 601, the first terminal logs in the first information display platform to generate first login information.

The first terminal logs in the first information display platform through a wireless network or a wired network. And generating first login information at a server corresponding to the first information display platform, wherein the first login information comprises at least one of a first identifier of the first terminal, first login time of the first terminal for logging in the first information display platform, and a first platform identifier of the first information display platform.

Optionally, the first identifier may be a device identifier of the first terminal and/or a user account corresponding to the first terminal. The server detects login information of at least one information display platform, and after the first terminal is confirmed to log in the first information display platform, the first login information is obtained.

In step 602a, the server determines, according to the first login time in the first login information, and inquiring at least one candidate series delivery information with the scheduling matched with the first login time in an order database.

When a first terminal logs in a first information display platform to generate first login information, a server acquires the first login information, inquires series play information with a schedule matched with the first login time in an order database according to the first login time in the first login information, and takes the series play information with the schedule matched with the first login time as candidate series play information.

For example, the first terminal logs in the web page a on day 6, month and 15, and generates first login information including a first identifier of the first terminal and a first login time (day 6, month and 15) for the first terminal to log in the web page a. The webpage A is an information display platform detected by the server, the server acquires first login information, according to first login time (15 days in 6 months) in the first login information, serial drama release information with release time in 6 months is obtained through query of the order retrieval system, and the serial drama release information with release time in 6 months is used as candidate serial drama release information.

Step 602b, the server queries, according to the first platform identifier in the first login information, at least one candidate series release information whose schedule matches the first platform identifier in the order database.

When a first terminal logs in a first information display platform to generate first login information, a server acquires the first login information, inquires series play information with a schedule matched with a first platform identifier in an order database according to the first platform identifier in the first login information, and takes the series play information with the schedule matched with the first platform identifier as candidate series play information.

For example, a first terminal logs in a webpage a, and first login information is generated, where the first login information includes a first identifier of the first terminal and a first platform identifier a of the webpage a. The webpage A is an information display platform detected by the server, the server acquires first login information, according to a first platform identifier A in the first login information, the series play information corresponding to the first platform identifier A is obtained through query of the order retrieval system, and the series play information corresponding to the first platform identifier A is used as candidate series play information.

It should be noted that the server may perform step 602a or step 602b separately; or, step 602a is executed first, and then step 602b is executed; alternatively, step 602b is performed first, and then step 602a is performed.

Step 603, the server randomly selects one candidate series release information from the candidate series release information as the series release information suitable for display.

After determining the candidate series type releasing information, the server randomly selects one candidate series type releasing information from the candidate series type releasing information as series type releasing information suitable for showing.

In step 604, the server detects whether the first bit value of the first flag at the bit corresponding to the first bitmap index is the first predetermined bit value.

The server detects whether a first bit value of the first identifier on a bit corresponding to the first bitmap index is a first predetermined bit value through the bitmap index system, and when the first bit value is the first predetermined bit value, the step 605 is performed; when the first bit value is the second predetermined bit value, the server determines that the first terminal corresponding to the first identifier is not the target terminal of the series release information suitable for presentation, thereby determining that the series release information suitable for presentation is not the series release information to be presented, and then step 603 is performed. Wherein the first bitmap index is a bitmap index of the series release information suitable for presentation.

For example, as shown in Table one, the first bitmap index includes 101 … …, which includes N bits, each bit corresponds to an identifier, the first bit corresponds to identifier 1, the second bit corresponds to identifier 2, the third bit corresponds to identifier 3, … …, the Nth bit corresponds to identifier N, each bit has a first predetermined bit value of 1, or the second predetermined bit value 0,N is a natural number, and N ≧ 1. When the identifier is the target identifier of the target terminal, the bit value of the corresponding bit is a first predetermined bit value 1, and when the identifier is not the target identifier of the target terminal, the bit value of the corresponding bit is a second predetermined bit value 0. As shown in table one, if the identifier 1 is a target identifier of a target terminal, the bit value of the bit corresponding to the identifier 1 is 1; if the identifier 2 is not the target identifier of the target terminal, the bit value of the bit corresponding to the identifier 2 is 0; if the identifier 3 is a target identifier of the target terminal, the bit value of the bit corresponding to the identifier 3 is 1; … …; and if the identifier N is the target identifier of the target terminal, the bit value of the bit corresponding to the identifier N is 1.

Watch 1

Identification 1	Identification 2	Identification 3	……	Identification N
					1	0	1	……	1

When the server acquires the first identifier, detecting whether a bit value on a bit corresponding to the first identifier is 1 or not through a bitmap index system, and if the bit value on the bit corresponding to the first identifier is 1, entering step 605a; if the bit value of the bit corresponding to the first identifier is 0, step 605b is entered.

In step 605, the server determines that the series delivery information suitable for presentation is series delivery information to be presented.

When the bit value corresponding to the first identifier is the first preset bit value, the server determines that the first terminal corresponding to the first identifier is the target terminal suitable for displaying the series type release information, and therefore the series type release information suitable for displaying is determined to be the series type release information needing displaying.

Step 606, according to the first identifier, the server determines the release information displayed by the first terminal in the release information of the series release information to be displayed.

Optionally, the server queries, according to the first identifier, the release information displayed by the first terminal in the user database; and determining the releasing information of which the displayed times exceed a time threshold value in the releasing information displayed by the first terminal as the releasing information displayed by the first terminal.

Illustratively, the server queries, through the frequency control system, whether the user database has historical display information corresponding to the first identifier, if the user database does not have the historical display information corresponding to the first identifier, it is determined that the first terminal corresponding to the first identifier has not displayed any release information in the series release information to be displayed, and then the release information with the display sequence preceding in the release information of the series release information to be displayed is determined as the target release information, and step 608 is performed.

If the user database has historical display information corresponding to the first identifier, the historical display information is queried to obtain release information, the displayed times of which exceed a time threshold, of release information displayed by the first terminal, if the displayed times of which do not exceed the time threshold, it is determined that release information, which cannot be displayed on the first terminal, does not exist in the release information of series release information to be displayed, the release information, the display sequence of which is in the release information of the series release information to be displayed, is determined as target release information, and the process proceeds to step 608.

If there is release information whose displayed times exceed the time threshold, determining the release information whose displayed times exceed the time threshold as release information displayed by the first terminal, if there is no release information of series release information to be displayed in the release information displayed by the first terminal, determining that there is no release information that cannot be displayed on the first terminal in the release information of series release information to be displayed, determining release information whose display sequence is the previous release information in the release information of series release information to be displayed as target release information, and entering step 608; if there is release information of the series release information to be displayed in the release information displayed by the first terminal, the process proceeds to step 607.

The playing information in the series playing information needs to be displayed according to the display sequence to achieve a good display effect, however, if the number of times that one piece of playing information is displayed is too many, the playing information arranged behind the playing information display sequence cannot be displayed, the display effect of the series playing information can be influenced, a frequency control system is arranged in a server to control the number of times that each piece of playing information is displayed, and if the number of times that one piece of playing information is displayed on a first terminal exceeds a threshold value, the playing information is determined to be the playing information which cannot be displayed on the first terminal.

In step 607, the server removes the release information displayed by the first terminal from the release information of the series release information to be displayed, and determines the release information in the display sequence as the target release information.

The server removes the release information displayed by the first terminal from the release information of the series release information to be displayed, determines the release information with the previous display sequence as target release information, and displays the target release information on the first information display platform.

Step 608, the server sends the first information display instruction to the first terminal.

After the target release information is determined, the server sends a first information display instruction to the first terminal, wherein the first information display instruction carries a link address of the target release information.

Step 609, after receiving the first information display instruction, the first terminal displays the target release information on the first information display platform.

After receiving the first information display instruction, the first terminal establishes connection with the server according to the link address carried in the first information display instruction to acquire streaming media data of the target release information, and operates the streaming media data on the first information display platform to display the target release information.

Illustratively, when the target release information is video information, the first terminal plays the video information at a predetermined position of the first information display platform; when the target release information is picture information, the first terminal displays the picture information at a preset position of the first information display platform; and when the target release information is audio information, the first terminal plays the audio information when logging in the first information display platform.

Optionally, in this embodiment of the application, according to the first login information of the first terminal logging in the first information display platform, the series release information whose schedule matches the first login information is queried as the candidate series release information, so that matching between the series release information displayed on the first information platform and the schedule thereof is ensured, and accuracy of displaying the series release information is improved.

Optionally, in this embodiment of the application, by determining whether the first terminal is a terminal of a target client suitable for displaying the series release information, and if the first terminal is a terminal of a target client suitable for displaying the series release information, it is determined that the series release information suitable for displaying is the series release information to be displayed, it is ensured that the series release information is released to the terminal of the target user, and accuracy of releasing the series release information is improved.

Optionally, in this embodiment of the application, the first identifier of the first terminal is obtained, the bit value on the bit corresponding to the first identifier is queried on the first bitmap index of the series release information suitable for presentation, and it is determined whether the first terminal corresponding to the first identifier is a terminal of a target client of the series release information suitable for presentation.

In an exemplary example, as shown in fig. 7, the series advertisement video is, for example, series advertisement video, and the series advertisement video includes three pieces of delivery information, i.e., a first episode video 710, a second episode video 720, and a third episode video 730.

In step 701, after the information delivery terminal sends the delivery order of the series advertisement video to the server, the server generates a corresponding target user according to the first video set by a conventional delivery method, and delivers the first video set. After the first video set is exposed, the server takes the terminal exposing the first video set as the target terminal of the second video set, and then the process proceeds to step 702.

In step 702, the server delivers the second video to the target terminals of the first video set and the target terminals of the second video set. After the second video set is exposed, the server takes the terminal exposing the second video set as the target terminal of the third video set, and then the process proceeds to step 703.

In step 703, the server delivers the third video set to the target terminal of the first video set, the target terminal of the second video set, and the target terminal of the third video set.

As shown in fig. 8, the number of video exposures of the first set is 810, the number of video exposures of the second set is 820, the number of video exposures of the third set is 830, and the number of user terminals in each set of video is gradually decreased, so that the target of directional delivery of each set is to take a union set according to the target terminal corresponding to each set.

The embodiment of fig. 9 will be explained for a conventional delivery method.

Referring to fig. 9, a flowchart of a method for presenting information of a series impression according to an exemplary embodiment of the present application is shown. The method may be applied to a computer system 300 as shown in fig. 3, the method comprising:

step 901, an information delivery terminal sends a delivery request to a server, where the delivery request carries target series delivery information that the information delivery terminal needs to deliver and a target schedule of the target series delivery information.

The user logs in the information delivery platform through the information delivery terminal and sends a delivery request to the server, wherein the delivery request carries target series delivery information to be delivered by the information delivery terminal and a target schedule of the target series delivery information. The target schedule comprises a target platform identification of a target information display platform corresponding to the target series release information and/or target display time of the target series release information.

Step 902, the server determines a target identifier of a target terminal capable of displaying the target series type release information according to the target series type release information and the target schedule.

And the server determines a target identifier of a target terminal capable of displaying the target series release information through a preset algorithm according to the information attribute and the target schedule of the target series release information.

Step 903, the server sets the bit value of the target identifier on the bit corresponding to the target bitmap index as a first predetermined bit value, and the target bitmap index is the bitmap index corresponding to the target series release information.

And the server generates a target bitmap index of the target series release information according to the target identifier, wherein the bit value of the target identifier on the bit corresponding to the target bitmap index is a first preset bit value.

Step 904, the server obtains second login information of the second terminal to login the target information display platform, where the second login information includes a second identifier of the second terminal and second login time of the second terminal to login the target information display platform.

The second terminal logs in the target information display platform through a wireless network or a wired network, and second login information is generated at a server corresponding to the target information display platform, wherein the second login information comprises a second identifier of the second terminal and second login time of the second terminal for logging in the target information display platform. Optionally, the second identifier may be a device identifier of the second terminal and/or a user account corresponding to the second terminal. The server detects login information of the target information display platform, and after the second terminal is confirmed to log in the target information display platform, second login information is obtained.

Step 905, the server obtains a second bit value of the second identifier on a bit corresponding to the target bitmap index.

And the server acquires a second bit value of the second identifier on the bit corresponding to the target bitmap index according to the second identifier in the second login information.

Step 906, when the second bit value is the first predetermined bit value and the second login time is matched with the target display time, the server determines that the second terminal is the target terminal.

When the second bit value is the first preset bit value, the server detects whether the second login time is matched with the target display time, and if the second login time is matched with the target display time, the second terminal is determined to be the target terminal. For example, the second login time is 6 months and 15 days, and if the target display time is 6 months to 9 months, it is determined that the second login time matches the target display time.

Step 907, the server sends a second information display instruction to the second terminal.

And when the server determines that the second terminal is the target terminal, sending a second information display instruction to the second terminal, wherein the second information display instruction carries a link address of the release information with the most display sequence in the target series release information.

And 908, the second terminal displays the release information with the earliest display sequence in the target series release information on the target information display platform according to the second information display instruction.

And after receiving the second information display instruction, the second terminal establishes connection with the server according to the link address of the release information with the earliest display order in the target series release information carried in the second information display instruction to obtain the streaming media data of the release information with the earliest display order, and operates the streaming media data of the release information with the earliest display order on the target information display platform to display the release information with the earliest display order.

For example, when the target series advertisement information is a series advertisement video, the series advertisement video sequentially includes a first video set, a second video set and a third video set according to a display sequence, and after receiving a second information display instruction, the second terminal plays the first video set on the target information display platform according to the first video set carried in the second information display instruction; when the target series-play information is a series-play dynamic picture, the series-play pictures sequentially comprise a first material picture, a second material picture and a third material picture according to a display sequence, and after the second terminal receives a second information display instruction, the second terminal displays the third material picture on the target information display platform according to the third material picture carried in the second information display instruction; when the target series audio releasing information is series audio, the series audio sequentially comprises a first set of voice, a second set of voice and a third set of voice according to the displaying sequence, and after the second terminal receives a second information displaying instruction, the first set of voice is played when the target information displaying platform is logged in according to the first set of voice carried in the second information displaying instruction.

In summary, in the embodiment of the present application, the target user of the target series play information is determined according to the target series play information in the play information sent by the information play terminal and the target schedule of the target series play information, and the play information with the earliest display order in the target series play information is released to the target terminal of the target user, so that the release accuracy of the play information with the earliest display order in the target series play information is improved.

In an illustrative example, as shown in fig. 10, the bitmap index of the series delivery information is dynamically updated based on the original package 1010 of the initial delivery and the incremental package 1020 of the progressive update.

The original package 1010 is a target identifier of a target user corresponding to the drama impression information when the impression information (initial impression) with the earliest presentation order is presented. As shown in fig. 10, the target identifiers at the time of initial placement are … …, 124, 126, 127, 128, 130 … … (the ellipses indicate target identifiers with bits before and after the target identifiers), then in the conventional bitmap index 1030 at the time of initial placement, the bit value of the bit corresponding to the target identifier is 1; since the

identifiers

121, 122, 125, 129 are not target identifiers, in the regular bitmap index 1030, the bit value of the bit corresponding to the

identifiers

121, 122, 125, 129 is 0. Therefore, at the time of the first launch, the conventional bitmap index 1030 is … … 0011011101 … ….

After the delivery information in the display order is exposed, the user who exposes the delivery information in the display order becomes a new target user, and the target identifiers of the new target user form an increment package 1030. As shown in fig. 10, the target identifiers … …, 124, 125, 130 … … in the increment packet 1020 (the ellipses indicate target identifiers with bits before and after the target identifiers), the bit value of the bit corresponding to the target identifier is 1 in the increment bitmap index 1040 of the increment packet; since the

identifiers

121, 122, 126, 127, 128, 129 are not target identifiers, in the incremental bitmap index 1040, the bit value of the bit corresponding to the

identifiers

121, 122, 126, 127, 128, 129 is 0. Therefore, the incremental bitmap index 1040 is … … 0011100001 … ….

The updated bitmap index 1050 is the result of the operation of the regular bitmap index 1030 and the incremental bitmap index or operation, which is … … 0011111101 … …. The server continues to release the series release information according to the updated bitmap index 1050, when the series release information is exposed by a new user, the new user becomes a new target user, a new increment package is continuously generated, or operation is performed on the updated bitmap index 1050 and the bitmap index of the new increment package to obtain a bitmap index which is updated secondarily, so that the bitmap index is continuously updated, and the server releases the series release information according to the latest bitmap index.

In an exemplary embodiment, as shown in fig. 11, the terminal 1110 logs in the C video website by inputting the website of the C video website in the navigation bar 1130 of the browser, and plays the first episode video in the series advertisement videos on the playing interface 1120 of video 1 before playing video 1 by clicking on video 1 (not shown) on the C video website. The series advertisement video sequentially comprises a first video set, a second video set and a third video set according to a display sequence, the first video set is displayed once by the terminal 1110, the second video set is displayed for zero times, and the third video set is displayed for zero times. If the number threshold is three, the number of times that the terminal 1110 displays the first video set most frequently does not exceed the number threshold, and therefore the first video set is displayed in the display area of the C video website (the playing interface 1120 of video 1).

In an exemplary embodiment, as shown in fig. 12, when the terminal 1210 runs the video application, by clicking a play key of the play interface 1220 of video 1 in the video application, the first episode video in the series advertisement videos is played on the play interface 1220 of video 1. The video application program is an information display platform for an information publisher to launch the series advertisement video, the series advertisement video sequentially comprises a first video set, a second video set and a third video set according to a display sequence, and the terminal 1210 displays the first video set once, displays the second video set for zero times and displays the third video set for zero times. If the number threshold is three, the number of times that the terminal 1210 presents the first video album with the highest number of times does not exceed the number threshold, and therefore the first video album is presented in the presentation area (the playing interface 1220 of video 1) of the video application.

It should be noted that, the above is merely an exemplary description, and the information display platform may be a video website, a video application program, or other types of websites, other types of application programs, a virtual environment, a multimedia message, an email, and the like, which is not limited herein. The mode of displaying the series release information can be a video click playing mode or an automatic playing mode, and is not limited herein; the series delivery information may be video information, picture information, animation information, or audio information.

Referring to fig. 13, a block diagram of a device for presenting information on consecutive impressions provided in an exemplary embodiment of the present application is shown. The apparatus may be implemented as part or all of at least one server in the server system 320 in the embodiment of fig. 3 by software, hardware, or a combination of both. The apparatus includes an obtaining module 1310, a processing module 1320, and a sending module 1330.

The obtaining module 1310 is configured to obtain first login information of a first terminal logging in a first information display platform.

A processing module 1320, configured to determine, according to the first login information, target delivery information in series delivery information, where the series delivery information includes at least two delivery information having a display order, and the target delivery information is delivery information in which the number of times displayed by the first terminal does not exceed a number threshold and the display order is the earliest.

The sending module 1330 is configured to send a first information displaying instruction to the first terminal, where the first information displaying instruction is used to instruct the first terminal to display the target delivery information on the first information displaying platform.

In an alternative embodiment, the processing module 1320 includes a retrieving unit 1321 and a frequency control unit 1322, the first login information includes a first identifier of the first terminal, a user database is stored in the server, historical display information of at least one terminal is stored in the user database, and the historical display information includes a corresponding relationship between the identifier of each terminal and the release information displayed by each terminal.

The retrieving unit 1321 is configured to query the historical display information according to the first identifier to obtain the delivery information that the number of times that the delivery information is displayed by the first terminal exceeds the threshold number.

And the frequency control unit 1322 is configured to remove the delivery information which is displayed by the first terminal for more than a threshold number of times from the series delivery information, and determine the delivery information with the earliest display sequence in the remaining delivery information as the target delivery information.

In an optional embodiment, the server stores an order database, wherein the order database comprises at least two series delivery information and a schedule corresponding to each series delivery information, and the schedule comprises a platform identifier of an information display platform corresponding to the series delivery information and/or display time of the series delivery information;

the retrieval unit 1321 is further configured to query, in the order database, series delivery information whose schedule matches the first login information as candidate series delivery information; and randomly selecting one candidate series type releasing information from the candidate series type releasing information as the series type releasing information needing to be displayed.

In an optional embodiment, the first login information further includes a first login time of the first terminal, and/or a first platform identifier of the first information presentation platform;

the retrieving unit 1321 is further configured to query, in the order database, series delivery information whose presentation time matches the first login time as candidate series delivery information; or, inquiring the series release information of which the platform identifier is matched with the first platform identifier in the order database as candidate series release information; or, the serial drama release information of which the display time is matched with the first login time and the platform identification is matched with the first platform identification is inquired in an order database and is used as candidate serial drama release information.

In an optional embodiment, a bitmap index corresponding to the series delivery information is stored in the server, and the bitmap index includes a bit corresponding to the identifier of each terminal;

a retrieving unit 1321, further configured to randomly select one candidate series delivery information among the candidate series delivery information as series delivery information suitable for presentation; determining a first bit value on a bit corresponding to a first identifier in a first bitmap index, wherein the first bitmap index is a bitmap index corresponding to the series release information suitable for display; and when the first bit value is a first preset bit value, determining that the series release information suitable for being displayed is the series release information needing to be displayed.

In an alternative embodiment, the retrieving unit 1321 is further configured to determine that the drama release information suitable for presentation is not the drama release information to be presented when the first bit value is the second predetermined bit value, and randomly select one other candidate drama release information among the candidate drama release information as the drama release information suitable for presentation.

In an alternative embodiment, the processing module 1320 further includes a bitmap index unit 1323;

the retrieving unit 1321 is further configured to randomly select one of the candidate series delivery information as the series delivery information to be presented when the first bit value is the second predetermined bit value in the bitmap index of each candidate series delivery information.

The obtaining module 1310 is further configured to obtain a time for the first terminal to display the target placement information.

The bitmap indexing unit 1323 is further configured to, when the time that the target placement information is displayed by the first terminal exceeds the time threshold, modify the bit value on the bit corresponding to the first identifier from the second predetermined bit value to the first predetermined bit value in the bitmap index of the series placement information that needs to be displayed.

In an alternative embodiment, the apparatus further comprises a receiving module 1340;

the receiving module 1340 is configured to receive a launch request of the information launch terminal, where the launch request carries target series-play launch information that the information launch terminal needs to launch and a target schedule of the target series-play launch information, and the target schedule includes a target platform identifier of a target information display platform corresponding to the target series-play launch information and/or a target display time of the target series-play launch information.

The bitmap index unit 1323 is further configured to determine, according to the target series delivery information and the target schedule, a target identifier of a target terminal that can display the target series delivery information; and setting a bit value of the target identifier on a bit corresponding to the target bitmap index as a first preset bit value, wherein the target bitmap index is a bitmap index corresponding to the target series release information.

In an optional embodiment, the obtaining module 1310 is further configured to obtain second login information of the second terminal logging in the target information display platform, where the second login information includes a second identifier of the second terminal and a second login time of the second terminal logging in the target information display platform.

The retrieving unit 1321 is further configured to obtain a second bit value of the second identifier on a bit corresponding to the target bitmap index; and when the second bit value is the first preset bit value and the second login time is matched with the target display time, determining that the second terminal is the target terminal.

The sending module 1330 is further configured to send a second information displaying instruction to the second terminal, where the second information displaying instruction is used to instruct the second terminal to display the release information with the top display order in the target series release information displayed on the target information display platform.

Fig. 14 shows a schematic structural diagram of a computer device provided in an embodiment of the present application. The computer device is used to implement the method for presenting the series impression information provided in the above embodiment, and the computer device may be a server in the server system 320 in the embodiment of fig. 3. Specifically, the method comprises the following steps:

the computer device 1400 includes a Central Processing Unit (CPU) 1401, a system memory 1404 including a Random Access Memory (RAM) 1402 and a Read Only Memory (ROM) 1403, and a system bus 1405 connecting the system memory 1404 and the central processing unit 1401. The computer device 1400 also includes a basic input/output system (I/O system) 1406 that facilitates transfer of information between devices within the computer, and a mass storage device 1407 for storing an operating system 1413, application programs 1414, and other program modules 1415.

The basic input/output system 1406 includes a display 1408 for displaying information and an input device 1409, such as a mouse, keyboard, etc., for user input of information. Wherein the display 1408 and input device 1409 are connected to the central processing unit 1401 via an input-output controller 1410 connected to a system bus 1405. The basic input/output system 1406 may also include an input/output controller 1410 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input-output controller 1410 also provides output to a display screen, a printer, or other type of output device.

The mass storage device 1407 is connected to the central processing unit 1401 via a mass storage controller (not shown) that is connected to the system bus 1405. The mass storage device 1407 and its associated computer-readable media provide non-volatile storage for the computer device 1400. That is, the mass storage device 1407 may include a computer readable medium (not shown) such as a hard disk or CD-ROM drive.

Without loss of generality, the computer-readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid state memory technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that the computer storage media is not limited to the foregoing. The system memory 1404 and mass storage device 1407 described above may collectively be referred to as memory.

According to various embodiments of the present application, the computer device 1400 may also operate as a remote computer connected to a network via a network, such as the Internet. That is, the computer device 1400 may be connected to the network 1412 through the network interface unit 1411 connected to the system bus 1405, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 1411.

The memory also includes one or more programs stored in the memory and configured to be executed by one or more processors. The one or more programs include instructions for performing the method of presenting the series impression information provided in the above embodiments.

The present application further provides a computer-readable storage medium, in which at least one instruction, at least one program, a code set, or an instruction set is stored, and the at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by the processor to implement the method for presenting the series impression information provided by the above method embodiment.

Optionally, the present application further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute the method for presenting the series delivery information according to the above aspects.

It should be understood that reference to "a plurality" herein means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for displaying series release information is applied to a server, and comprises the following steps:

receiving a release request of an information release terminal, wherein the release request carries series release information to be released by the information release terminal and a target schedule of the series release information, and the target schedule comprises a target platform identifier of a target information display platform corresponding to the series release information and/or target display time of the series release information;

determining a first identifier of a first terminal capable of displaying the series type release information according to the series type release information and the target scheduling;

setting a bit value of the first identifier on a bit corresponding to a first bitmap index as a first predetermined bit value, wherein the first bitmap index is a bitmap index corresponding to the series release information;

acquiring first login information of a first terminal for logging in a first information display platform, wherein the first login information comprises a first identifier of the first terminal;

determining target release information in the series release information according to the first login information and the first bitmap index, wherein the series release information comprises at least two release information with a display sequence, and the target release information is the release information which is displayed by the first terminal for a time which does not exceed a time threshold value and is displayed in the earliest sequence;

2. The method according to claim 1, wherein a user database is stored in the server, and historical display information of at least one terminal is stored in the user database, and the historical display information comprises a corresponding relation between an identifier of the terminal and the release information displayed by the terminal;

the determining target delivery information in the series delivery information according to the first login information and the first bitmap index includes:

according to the first identification, the historical display information is inquired to obtain the release information of which the times displayed by the first terminal exceed the time threshold;

and in the series release information, removing the release information with the frequency shown by the first terminal exceeding the frequency threshold, and determining the release information with the highest display sequence in the rest release information as the target release information.

3. The method according to claim 2, wherein the server stores an order database, the order database comprises at least two series delivery information, and a schedule corresponding to the series delivery information, the schedule comprises a platform identifier of an information display platform corresponding to the series delivery information, and/or a display time of the series delivery information;

before the obtaining of the release information with the times shown by the first terminal exceeding the time threshold value in the historical display information by querying according to the first identifier, the method further includes:

inquiring series type releasing information with a scheduling matched with the first login information in the order database as candidate series type releasing information;

and randomly selecting one candidate series type releasing information from the candidate series type releasing information as the series type releasing information needing to be displayed.

4. The method according to claim 3, wherein the first login information further comprises a first login time of the first terminal, and/or a first platform identifier of the first information presentation platform;

the querying, in the order database, series delivery information whose schedule matches the first login information as candidate series delivery information includes:

inquiring series type releasing information with the display time matched with the first login time in the order database as candidate series type releasing information;

or the like, or, alternatively,

querying the series delivery information of which the platform identification is matched with the first platform identification in the order database as candidate series delivery information;

or the like, or, alternatively,

and inquiring the serial play information of which the display time is matched with the first login time and the platform identifier is matched with the first platform identifier in the order database as candidate serial play information.

5. The method according to claim 4, wherein the server stores therein a bitmap index corresponding to the drama release information, the bitmap index including a bit corresponding to an identifier of each of the terminals, and the randomly selecting one of the candidate drama release information as the drama release information to be presented comprises:

randomly selecting one piece of candidate series release information from the candidate series release information as series release information suitable for display;

determining a first bit value on a bit corresponding to the first identifier in a first bitmap index, wherein the first bitmap index is a bitmap index corresponding to the playable information suitable for presentation;

and when the first bit value is a first preset bit value, determining that the series casting information suitable for display is the series casting information needing to be displayed.

6. The method of claim 5, further comprising:

and when the first bit value is a second predetermined bit value, determining that the series release information suitable for display is not the series release information to be displayed, and randomly selecting one other candidate series release information from the candidate series release information as the series release information suitable for display.

7. The method of claim 6, further comprising:

when the first bit value is the second predetermined bit value in the bitmap index of each candidate series release information, randomly selecting one candidate series release information from the candidate series release information as the series release information to be displayed;

after the sending of the first information display instruction to the first terminal, the method further includes:

acquiring the time for the first terminal to display the target release information;

and when the time for the first terminal to display the target release information exceeds a time threshold, modifying the bit value of the bit corresponding to the first identifier from the second predetermined bit value to the first predetermined bit value in the bitmap index of the series release information to be displayed.

8. The method of any of claims 1 to 7, further comprising, after setting the bit value of the first flag at the bit corresponding to the first bitmap index to the first predetermined bit value:

acquiring second login information of a second terminal for logging in the target information display platform, wherein the second login information comprises a second identifier of the second terminal and second login time for the second terminal to log in the target information display platform;

acquiring a second bit value of the second identifier on a bit corresponding to the first bitmap index;

when the second bit value is the first preset bit value and the second login time is matched with the target display time, determining that the second terminal is a target terminal to be subjected to release information display;

and sending a second information display instruction to the second terminal, wherein the second information display instruction is used for indicating the second terminal to display the release information with the earliest display sequence in the series release information on the target information display platform.

9. A method for displaying series release information is applied to a first terminal, and the method comprises the following steps:

logging in a first information display platform;

receiving a first information display instruction sent by a server;

displaying target release information in series play information on the first information display platform according to the first information display instruction, wherein the target release information is one of the series release information, the series release information includes at least two release information with a display sequence, the target release information is release information which is displayed by the first terminal for a time not exceeding a time threshold and has a foremost display sequence, the target release information is determined by the server according to first login information and a first bitmap index of the first information display platform logged by the first terminal, the first login information includes a first identifier of the first terminal, the first bitmap index is an index corresponding to the series release information, the server is used for receiving a release request of an information release terminal, the release request carries the series release information which the information release terminal needs to release and a target schedule of the series release information, the target schedule includes a target platform identifier of the series release information corresponding to the series release information and/or a target schedule bit value of the series release information, and the target schedule includes a first time identifier corresponding to the target platform identifier of the series release information and/or a target schedule bit value of the first bitmap index corresponding to the first information, and the target schedule is set as a target schedule identifier corresponding to the target information of the target release information on the first information display platform.

10. The method according to claim 9, wherein the first information presentation instruction carries a link address of the target placement information;

the displaying of the target release information in the series release information on the first information display platform according to the first information display instruction includes:

acquiring streaming media data of the target delivery information from the server according to the link address;

and running the streaming media data on the first information display platform to display the target delivery information.

11. The method of claim 9, wherein the first login information is information generated by the first terminal when logging into the first information presentation platform.

12. A presentation device for serially delivered information, the device comprising:

a receiving module, configured to receive a delivery request of an information delivery terminal, where the delivery request carries drama delivery information that the information delivery terminal needs to deliver and a target schedule of the drama delivery information, and the target schedule includes a target platform identifier of a target information display platform corresponding to the drama delivery information, and/or a target display time of the drama delivery information;

the bitmap index unit is used for determining a first identifier of a first terminal capable of displaying the series type release information according to the series type release information and the target schedule; setting a bit value of the first identifier on a bit corresponding to a first bitmap index as a first predetermined bit value, wherein the first bitmap index is a bitmap index corresponding to the series release information;

the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring first login information of a first terminal for logging in a first information display platform, and the first login information comprises a first identifier of the first terminal;

the processing module is used for determining target release information in the series release information according to the first login information and the first bitmap index, wherein the series release information comprises at least two release information with a display sequence, and the target release information is release information which is displayed by the first terminal for a time which does not exceed a time threshold value and is in the earliest display sequence;

the sending module is used for sending a first information display instruction to the first terminal, wherein the first information display instruction is used for indicating the first terminal to display the target release information on the first information display platform.

13. A computer device comprising a processor and a memory, said memory having stored therein at least one instruction that is loaded and executed by said processor to implement a method of presenting serialized impression information according to any of claims 1 to 11.

14. A computer-readable storage medium having stored thereon at least one instruction which is loaded and executed by a processor to implement a method of presenting series impression information according to any one of claims 1 to 11.

15. A computer program product comprising a computer program or instructions which, when executed by a processor, implement a method of presenting series impression information according to any one of claims 1 to 11.