CN101720034B - System for realizing multimedia classified advertising on digital television network - Google Patents

System for realizing multimedia classified advertising on digital television network Download PDF

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Publication number
CN101720034B
CN101720034B CN200910248572A CN200910248572A CN101720034B CN 101720034 B CN101720034 B CN 101720034B CN 200910248572 A CN200910248572 A CN 200910248572A CN 200910248572 A CN200910248572 A CN 200910248572A CN 101720034 B CN101720034 B CN 101720034B
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China
Prior art keywords
control information
content
advertisement
advertising
terminal
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CN200910248572A
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Chinese (zh)
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CN101720034A (en
Inventor
王大鹏
姜长龙
闫高峰
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中国华录集团有限公司
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Priority to CN200910248572A priority Critical patent/CN101720034B/en
Publication of CN101720034A publication Critical patent/CN101720034A/en
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Publication of CN101720034B publication Critical patent/CN101720034B/en

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Abstract

The invention discloses a system for realizing multimedia classified advertising on a digital television network. The system comprises the following working procedures: an advertising emission system groups the multimedia advertising through an advertising arranging system, stores after the control information is added and extracts the grouped advertising content and the control information from the database through starting a TS generation broadcast control system into TS stream to emit; the advertising data stream and audio/video stream are multiplexed through a multiplexer and a DVB modulator and modulated as well as emitted to a digital television transmission network; a reception terminal firstly locks a frequency point and then broadcasts the audio-video programs; the terminal continues to search and analyze relevant data and compares the ID number in the control information with the ID of the native machine; and if the IDs are matched with each other, the analyzed advertising content is displayed on the specified position of the screen according to the description of the control information. The system adopts the existing digital television transmission channel to transmit the advertising content grouping to the terminal. The system is suitable for wide promotion due to simple structure, low cost and convenient use.

Description

On digital TV network, realize the system of multimedia classified advertising
Technical field
The present invention relates to a kind of classification broadcast control system of advertisement, especially relate to a kind of system that utilizes digital cable/ground/satellite transmits passage to realize multimedia advertising classification Broadcast Control.
Background technology
DTV is the great variety that radio, TV and film industries have been brought broadcast content, program form, method of service, receive mode, profit model, has also opened up the rich imagination space for development in future.Along with the whole translation of China Digital TV deepens continuously, terrestrial wireless DTV CTTB continues launching of popularization, No. nine live stars of culminant star, the carrier of digital TV network transmission having become new media.
The receiving terminal for digital television of main flow mainly concentrates on fields such as family, public transport, vehicle-mounted and building in the market; Family be exactly to watch DTV to use basically; Outdoor terminals such as public transport, vehicle-mounted, building have can receive digital terrestrial television, have can only play program recording; These outdoor information terminals have some to carry out the advertisement operation now; But can only play fixing, identical program or advertisement, its content mostly is outer establishing like storages such as SD card, CF cards, and advertising message is outmoded, untimely.If advertisement needs the attendant and goes with copy, replacement in the equipment such as USB flash disk, hard disk, SD/CF card to the point at each terminal in the time of need upgrading, maintenance cost is very high.Some comparatively advanced terminals appearred in these 2 years; Can accomplish that partial information issues, returns through mobile radiotelephone signal; Mainly be to realize, but the terminal equipment cost is higher, also wanted the payment information service charge to give telecommunications/mobile operator in every month through telecommunication technologies such as GPRS or CDMA; And speed is lower, almost can't the real time delivery of video content, integrated cost is also high.How utilizing the broadcast type transmission channel of existing DTV, under the less situation of cost, can bring manyly, more in time and content and service easily, is the demand that industry proposes technology.
Summary of the invention
The present invention is directed to the proposition of above problem, and develop a kind of system that utilizes digital TV network to realize multimedia classified advertising.Can be when front end normally broadcasts digital television program through this system operator; Insert the multimedia advertising that edits and can realize the rating classification arbitrarily; Comprise advertisements such as literal, picture and video, the information terminal in public transport like this, the vehicle-mounted or building all can receive in real time watch digital television program in, show corresponding advertisement of dividing into groups separately; And after being updated in the front end arranging system and handling of ad content, the terminal can automatic reception, show in real time.
A kind of system that on digital TV network, realizes multimedia classified advertising is characterized in that this system comprises: advertisement emission system and advertisement receiving terminal system;
Said advertisement emission system emission advertising message is carried out as follows:
A, through the advertisement editing system on the advertisement emission system; Multimedia advertisement is divided into some groups; The back adds corresponding control information in different packets; Wherein comprise in the control information ID number that specifies receiving terminal, after accomplishing program can with each minute good group ad content and control information thereof together be saved in the database;
B, broadcast control system takes place extract divide into groups good ad content and control information thereof from database through starting TS again; Become privately owned Section by the DVB protocol packing; Launch the development interface of ASI transmission cards simultaneously; Packaged privately owned DVB Section packet is sent to the buffer memory of ASI transmission cards, changes into TS stream and launch;
C, at last utilize multiplexer with advertisement TS stream and normal audio/video program TS stream carry out multiplexing after, get into the DVB modulator, be modulated to the DVB signal and be transmitted in the digital television transmission and go;
Said advertisement receiving terminal system's reception advertising message is carried out as follows:
A, terminal system start, and lock certain frequency normal play TV audio/video program;
B, terminal system are created a thread; The corresponding self-defined private data of form removal search by privately owned definition; If receive this certificate, oppositely reduce the parsing control information by the form in when packing, the ID that comprises in the control information number is compared with this machine ID judge whether it matees;
C, continue to resolve, ad content is analyzed with related control information mutually, thereby,, ad content is shown to appointed positions on the screen in the time of appointment by the requirement that control information defines when two id informations are complementary then.
The content of said multimedia advertisement is the picture of text, JPEG/BMP form or the video file content of AVI/MPG/TS form; Said control information also comprises advertising message version number, specifies the viewing area coordinate of receiving terminal, specifies the demonstration time of receiving terminal and the duration information of appointment receiving terminal display ads.
Upgrading ad content only needs revision this shop in the advertisement editing system, through TS broadcast control system takes place and regularly extract data from database, and whether the version number in the inspection control information changes with last time comparing, if having no variation, does not do any operation; If change, then ad content and corresponding control information are repacked, launched once more; The terminal receiving equipment also can change to content through the change-detection of version number when receiving, thus automatic update displayed content.
The time of control information can be certain following time, can be set to regularly trigger the advertisement endpoint detection system time by terminal equipment, when finding to reach the demonstration that defines in the control information during time, can trigger advertisement and show.
Said version number uses when judging whether content is upgraded, and when one was divided into groups to upgrade ad content, corresponding version number changed accordingly in the control information.
Since adopted technique scheme, the system that on digital TV network, realizes multimedia classified advertising provided by the invention, and compared with prior art, advantage of the present invention is conspicuous.The present invention has utilized existing digital television transmission channel, and with advertising content grouping management, editor, packaging multiplexing, it is little to the channel width resource occupation, realize more or less freely, cost is also lower.The receiving terminal that is dispersed in everywhere need not additional hardware equipment; What under the situation that increases cost hardly, can be easy to realize digital television program and advertisement broadcasts demonstration together; Simultaneously can also accomplish that the zones of different terminal shows different advertisements; Greatly promote the validity and the real-time of advertisement putting, improved added value of product.Because it is simple in structure, with low cost and easy to usely be suitable for extensive popularization.
Description of drawings
The present invention has two width of cloth accompanying drawings:
Fig. 1 realizes the front end system topological structure sketch map of the system of multimedia classified advertising on digital TV network for the present invention;
Fig. 2 is the terminal works flow chart of multimedia classified advertising of the present invention system.
Embodiment
Realize the front end system topological structure sketch map of multimedia classified advertising system on this digital TV network as shown in Figure 1, its system configuration comprises: broadcast control system, digital television transmission and information receiving terminal take place in advertisement editing system, TS.Relevant device comprises: Broadcast Control server, multiplexer, modulator take place in advertisement editing server, TS, and terminal equipment is a top box of digital machine, or digital TV integrated machine.This system comprises advertisement emission system and advertisement receiving terminal system;
Said advertisement emission system emission advertising message is carried out as follows:
A, through the advertisement editing system on the advertisement emission system; Be cover computer software programs; Its effect is to provide operation interface to carry out the management of ad content to the user; The user can be divided into some groups (as display advertising A and video ads B are divided into group 1, copy C and display advertising D being divided into group 2) with multimedia advertisement, is the different packets input control information then.Control information should comprise: specify receiving terminal ID number.After accomplishing program can with each minute good group ad content and control information thereof together be saved in the database.
B, broadcast control system takes place extract divide into groups good ad content and control information thereof from database through starting TS again; Become privately owned Section by the DVB protocol packing; Launch the development interface of ASI transmission cards simultaneously; Packaged privately owned DVB Section packet is sent to the buffer memory of ASI transmission cards, changes into TS stream and launch; Wherein the existing TS technology of broadcast control system employing takes place in TS, and DVB PrivateSection agreement is followed in privately owned Section packing.
C, at last utilize multiplexer with advertisement TS stream and normal audio/video program TS stream carry out multiplexing after, get into the DVB modulator, be modulated to the DVB signal and be transmitted in the digital television transmission and go.
Advertisement receiving terminal system receives advertising message and carries out as follows:
A, terminal system start, and lock certain frequency normal play TV audio/video program;
B, terminal system are created a thread; By the corresponding self-defined private data of form removal search of privately owned definition, if receive this data, the form during by packing oppositely reduces the parsing control information; And the ID that comprises in the control information number compared with this machine ID judge whether it matees
C, continue to resolve, ad content is analyzed with related control information mutually, thereby,, ad content is shown to appointed positions on the screen in the time of appointment by the requirement that control information defines when two id informations are complementary then.
Ad content in the wherein advertisement emission system comprises advertising message file and related control information mutually; The advertising message file can be the picture file of text, JPEG/BMP form or the video file of AVI/MPG/TS form; Control information also should comprise advertising message version number, specifies the viewing area coordinate of receiving terminal, specifies the demonstration time of receiving terminal and the information such as duration of appointment receiving terminal display ads.
Be the convenient ad content that upgrades, only need that revision this shop get final product in the layout management system, for example: version number's initial value is 0, up adds 1 after each modification, be added to 15 after, if change again, again it is revised as 0.Broadcast control system takes place TS can regularly extract data from database, and whether the version number in the inspection control information changes with last time comparing.If have no variation, do not do any operation; If change, show that ad content upgrades, then ad content and corresponding control information are repacked, launched once more.) the terminal receiving equipment also can change to content through the change-detection of version number when receiving, thereby automatic update displayed content.Said version number uses when judging whether content is upgraded, and when one was divided into groups to upgrade ad content, corresponding version number changed accordingly in the control information.
In addition, the time of control information can be certain following time, can be set to regularly trigger advertisement by terminal equipment, and the terminal can the detection system time, when finding to reach the demonstration that defines in the control information during time, can trigger advertisement and show.
Carry out the description of an actual mechanical process in the face of said process down:
At first; The picture and text that edit, video ads are uploaded to the advertisement editing server through USB flash disk or network, can advertisement be divided into some group #, add control information simultaneously through using the advertisement editing system on the advertisement editing server; Comprise ID number of receiving terminal; Advertising message version number, the viewing area coordinate of appointment receiving terminal is specified the demonstration time of receiving terminal and the information such as duration of specifying the receiving terminal display ads.And programmed content and control information be stored into database.
Secondly, broadcast control system takes place and starts in TS, and it can regularly obtain information from database, and the ad content to having editted comprises control information, carries out proprietary protocol by the DVB standard and is packaged into privately owned Section.The development interface that uses the ASI transmission cards to provide simultaneously is sent to the buffer memory of ASI card with packaged privately owned DVB Section packet, changes into TS stream and launches.As far as this literal, picture and small video advertisement; Its data volume is less relatively; TS stream after the encapsulation is not very big to the resource occupation of bandwidth; Therefore can be very easily with advertisement TS stream and normal audio/video program TS flow through multiplexer multiplexing after, get into the DVB modulator, be modulated to DVB (wired or ground or satellite) signal and be transmitted in the middle of the transmission channel.
At last, the terminal equipment in network comprises family expenses, public transport, moves, building information terminal etc., and behind the signal in receiving network, the audio/video program that can real-time play operator provides simultaneously, can receive the advertising message that issues in the MPTS.As shown in Figure 2, terminal system can lock certain frequency normal play TV audio/video program after starting.At the same time, a thread (task) can be created by system, constantly presses the corresponding private data of form removal search of privately owned definition; If the data of receiving; Relatively whether the ID in the control information divides into groups to describe with this machine ID and matees, have only coupling just can continue resolve, with ad content with other mutually related control information analyze; Thereby the requirement by the front end system definition is shown to ad content on the screen; Thereby realized the purpose of grouping advertisement: i.e. synchronization, show identical digital television program at the information terminal of zones of different, play different advertisement simultaneously.
More than implement example and be applicable to digital TV network, comprise the network of digital cable, wireless (DVB-T, DTMB, CMMB etc.), satellite, this method is all applicable, repeats no more at this.
The above; Be merely the preferable embodiment of the present invention; But protection scope of the present invention is not limited thereto; Any technical staff who is familiar with the present technique field is equal to replacement or change according to technical scheme of the present invention and inventive concept thereof in the technical scope that the present invention discloses, all should be encompassed within protection scope of the present invention.

Claims (1)

1. a system that on digital TV network, realizes multimedia classified advertising is characterized in that this system comprises: advertisement emission system and advertisement receiving terminal system;
Said advertisement emission system emission advertising message is carried out as follows:
A, through the advertisement editing system on the advertisement emission system; Multimedia advertisement is divided into some groups; The back adds corresponding control information in different packets; Wherein comprise in the control information ID number that specifies receiving terminal, after accomplishing program can with each minute good group ad content and control information thereof together be saved in the database;
B, broadcast control system takes place extract divide into groups good ad content and control information thereof from database through starting TS again; Become privately owned Section by the DVB protocol packing; Launch the development interface of ASI transmission cards simultaneously; Packaged privately owned DVB Section packet is sent to the buffer memory of ASI transmission cards, changes into TS stream and launch;
C, at last utilize multiplexer with advertisement TS stream and normal audio/video program TS stream carry out multiplexing after, get into the DVB modulator, be modulated to the DVB signal and be transmitted in the digital television transmission and go;
Said advertisement receiving terminal system's reception advertising message is carried out as follows:
A, terminal system start, and lock certain frequency normal play TV audio/video program;
B, terminal system are created a thread; The corresponding self-defined private data of form removal search by privately owned definition; If receive this data, oppositely reduce the parsing control information by the form in when packing, the ID that comprises in the control information number is compared with this machine ID judge whether it matees;
C, continue to resolve, ad content is analyzed with related control information mutually, thereby,, ad content is shown to appointed positions on the screen in the time of appointment by the requirement that control information defines when two id informations are complementary then; The content of said multimedia advertisement is the picture of text, JPEG/BMP form or the video file content of AVI/MPG/TS form; Said control information also comprises advertising message version number, specifies the viewing area coordinate of receiving terminal, specifies the demonstration time of receiving terminal and the duration information of appointment receiving terminal display ads; Upgrading ad content only needs revision this shop in the advertisement editing system, through TS broadcast control system takes place and regularly extract data from database, and whether the version number in the inspection control information changes with last time comparing, if having no variation, does not do any operation; If change, then ad content and corresponding control information are repacked, launched once more; Change-detection through version number when the terminal receiving equipment receives changes to content, thus automatic update displayed content; The time of control information can be certain following time, and terminal equipment is set to regularly trigger advertisement, the endpoint detection system time, when finding to reach the demonstration that defines in the control information during time, just triggers advertisement and shows; Said version number uses when judging whether content is upgraded, and when one was divided into groups to upgrade ad content, corresponding version number changed accordingly in the control information.
CN200910248572A 2009-12-17 2009-12-17 System for realizing multimedia classified advertising on digital television network CN101720034B (en)

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