CN107819827B

CN107819827B - Advertisement putting method, device and system

Info

Publication number: CN107819827B
Application number: CN201710960375.6A
Authority: CN
Inventors: 赵志强; 张世民
Original assignee: Otthink Beijing Technology Co ltd
Current assignee: Beijing Juyou Technology Co.,Ltd.
Priority date: 2017-10-16
Filing date: 2017-10-16
Publication date: 2021-03-12
Anticipated expiration: 2037-10-16
Also published as: CN107819827A

Abstract

The invention discloses a method, a device and a system for delivering advertisements, relates to the technical field of communication, and mainly aims to solve the problem that when the advertisements are delivered in the existing television programs, the personalized requirements of different crowds cannot be met by randomly delivering, repeatedly delivering or delivering the advertisements according to the television contents watched by users depending on different media playing application platforms in a client. The main technical scheme is as follows: the method comprises the steps that a client detects whether a current client starts advertisement putting, if yes, an advertisement putting request is sent to a server, the advertisement putting request carries an IP address of the client, the server receives the advertisement putting request sent by the client, the advertisement putting request carries the IP address of the client, the geographic position of the client is determined according to the IP address, advertisement content to be put corresponding to the geographic position is inquired, an advertisement putting request response is sent, and the client receives an advertisement putting request response returned by the server and carries out advertisement putting.

Description

Advertisement putting method, device and system

Technical Field

The present invention relates to the field of communications technologies, and in particular, to a method, an apparatus, and a system for advertisement delivery.

Background

With the rapid development of diversified display modes of advertisement delivery in terminal devices, pushing advertisements to users by using intelligent terminal devices has become one of the most popular advertisement delivery modes nowadays. In particular, some applicable advertisements can be recommended and delivered to a user watching a television program through an OTT TV (over the Top TV, open Internet television), such as a millet TV, a music TV, and the like, and an IP TV (Internet Protocol TV, interactive web TV) after connecting to the Internet.

At present, when an advertisement is delivered in a television program, an existing advertisement delivery system needs to rely on a playing application platform in a client for advertisement delivery, and the delivery mode includes random delivery, repeated delivery or delivery of the advertisement according to the television content watched by a user, however, the delivery mode of the advertisement cannot meet personalized requirements of different crowds, the accuracy of advertisement delivery is poor, resource waste of advertisement delivery is caused, and the efficiency of advertisement delivery is reduced.

Disclosure of Invention

In view of the above, the present invention provides a method, an apparatus, and a system for delivering an advertisement, and mainly aims to solve the problem that when an advertisement is delivered in a television program, the advertisement needs to be delivered randomly, repeatedly, or according to television content watched by a user by different media playing application platforms in a client, and personalized requirements of different people cannot be met.

According to an aspect of the present invention, there is provided an advertisement delivery method, including:

receiving an advertisement putting request sent by a client, wherein the advertisement putting request carries an IP address of the client;

determining the geographic position of the client according to the IP address;

inquiring advertisement content to be delivered corresponding to the geographic position;

and sending an advertisement putting request response to the client, wherein the advertisement putting response carries the advertisement content to be put.

Further, before the searching for the advertisement content to be delivered corresponding to the geographic location, the method further includes:

acquiring an advertisement matching list, wherein the advertisement matching list comprises advertisement contents to be delivered corresponding to different geographic positions;

the inquiring of the advertisement content to be delivered corresponding to the geographic location comprises:

and extracting the advertisement content to be delivered corresponding to the geographic position from the advertisement matching list.

Further, the determining the geographic location of the client according to the IP address comprises:

analyzing the byte code number with the geographic position identification in the IP address, matching the byte code number to a preset regional relation, and determining the geographic position of the client according to the matching result.

Further, the client is a client configured with a network television platform, and the obtaining of the advertisement matching list includes:

acquiring evaluation data of different media application platforms on the geographic position;

and determining the using population information of the client according to the evaluation data, and matching the advertisement content to be delivered according to the using population information.

Further, the advertisement delivery request carries a user login account of the client, and before sending an advertisement delivery request response to the client, the method further includes:

if the client is a fixed client, sending a geographical position correction request to a mobile client sharing the same user login account with the fixed client;

receiving a geographical position correction request response returned by the mobile client, and judging whether the geographical position of the mobile client is the same as the geographical position determined by the IP address, wherein the geographical position correction request response carries the geographical position of the mobile client;

if the geographic positions are the same, storing the geographic positions into a position white list;

and if not, re-executing the step of obtaining the evaluation data of different media application platforms to the geographic position according to the geographic position of the mobile client.

Further, the method further comprises:

and storing the geographic position corresponding to the client into a preset storage position, and updating the corresponding relation between the client and the geographic position in the preset storage position according to a preset time interval, wherein the corresponding relation between different clients and geographic positions is stored in the preset storage position.

Further, before sending the ad placement request response to the client, the method further includes:

and adjusting the advertisement content to be delivered according to a preset advertisement delivery strategy.

According to an aspect of the present invention, there is provided another advertisement delivery method, including:

detecting whether the current client starts advertisement putting;

if so, sending an advertisement putting request to a server, wherein the advertisement putting request carries the IP address of the client;

and receiving an advertisement putting request response returned by the server, and putting the advertisement, wherein the advertisement putting request response carries the advertisement content to be put.

According to an aspect of the present invention, there is provided an advertisement delivery apparatus, including:

the system comprises a receiving unit, a sending unit and a receiving unit, wherein the receiving unit is used for receiving an advertisement putting request sent by a client, and the advertisement putting request carries an IP address of the client;

the determining unit is used for determining the geographic position of the client according to the IP address;

the query unit is used for querying the advertisement content to be released corresponding to the geographic position;

and the first sending unit is used for sending an advertisement putting request response to the client, wherein the advertisement putting response carries the advertisement content to be put.

Further, the apparatus further comprises: an acquisition unit for acquiring the data of the received signal,

the acquisition unit is used for acquiring an advertisement matching list, and the advertisement matching list has advertisement contents to be launched corresponding to different geographic positions;

the query unit is specifically configured to extract advertisement content to be delivered corresponding to the geographic location from the advertisement matching list.

Further, the determining unit is specifically configured to analyze the number of bytecodes with the geographic location identifier in the IP address, match the number of bytecodes to a preset regional relationship, and determine the geographic location of the client according to a matching result.

Further, the client is a client configured with a network television platform,

the acquisition unit is specifically configured to acquire evaluation data of different media application platforms on the geographic position;

the query unit is specifically configured to determine the user crowd information of the client according to the evaluation data, and match the advertisement content to be delivered according to the user crowd information.

Further, the advertisement delivery request carries a user login account of the client, and the apparatus further includes:

the second sending unit is used for sending a geographical position correction request to a mobile client sharing the same user login account with the fixed client if the client is the fixed client;

a determining unit, configured to receive a geographic position correction request response returned by the mobile client, and determine whether the geographic position of the mobile client is the same as the geographic position determined by the IP address, where the geographic position correction request response carries the geographic position of the mobile client;

the storage unit is used for storing the geographic position into a position white list if the judging unit judges that the geographic position of the mobile client is the same as the geographic position determined by the IP address;

and the execution unit is used for re-executing the step of acquiring the evaluation data of different media application platforms to the geographic position according to the geographic position of the mobile client if the judgment unit judges that the geographic position of the mobile client is different from the geographic position determined by the IP address.

Further, the apparatus further comprises:

and the updating unit is used for storing the geographic position corresponding to the client into a preset storage position, and updating the corresponding relation between the client and the geographic position in the preset storage position according to a preset time interval, wherein the corresponding relation between different clients and the geographic position is stored in the preset storage position.

Further, the apparatus further comprises:

and the adjusting unit is used for adjusting the advertisement content to be delivered according to a preset advertisement delivery strategy.

According to an aspect of the present invention, there is provided another advertisement delivery apparatus, including:

the detection unit is used for detecting whether the current client starts advertisement putting;

the sending unit is used for sending an advertisement putting request if the detection unit detects that the current client starts advertisement putting, wherein the advertisement putting request carries the IP address of the client;

and the receiving unit is used for receiving an advertisement putting request response returned by the server and carrying out advertisement putting, wherein the advertisement putting request response carries advertisement content to be put.

According to an aspect of the present invention, there is provided an advertisement delivery system, including: a server and a client.

The client is used for detecting whether the current client starts advertisement putting;

the client is also used for sending an advertisement putting request to the server if the client is in the service state, wherein the advertisement putting request carries the IP address of the client;

the server is used for receiving an advertisement putting request sent by a client, wherein the advertisement putting request carries an IP address of the client;

determining the geographic position of the client according to the IP address;

The client is further used for receiving an advertisement putting request response returned by the server and carrying out advertisement putting, wherein the advertisement putting request response carries advertisement content to be put.

According to an aspect of the present invention, there is provided a storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the advertisement delivery method.

According to an aspect of the present invention, there is provided a server including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the advertisement delivery method.

According to an aspect of the present invention, there is provided another storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the another advertisement delivery method as described above.

According to an aspect of the present invention, there is provided another terminal device, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the other advertisement delivery method.

By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:

the invention provides a method, a device and a system for delivering advertisements, which are characterized in that a client detects whether the current client starts advertisement delivery, if so, sending an advertisement putting request to a server, wherein the advertisement putting request carries the IP address of the client, the server receives the advertisement putting request sent by the client, the advertisement putting request carries the IP address of the client, the geographic position of the client is determined according to the IP address, then inquiring the advertisement content to be delivered corresponding to the geographic position, sending an advertisement delivery request response to the client, the advertisement putting response carries the advertisement content to be put, the client receives the advertisement putting request response returned by the server, and carrying out advertisement putting, wherein the advertisement putting request response carries the advertisement content to be put. Compared with the prior art that when advertisements are released in television programs, the advertisements are released randomly, repeatedly or according to television contents watched by users by depending on different media playing application platforms in the client, the embodiment of the invention analyzes the geographic position of the client through the IP address of the client so as to obtain the matched advertisement contents according to the geographic position, thereby realizing the purpose of analyzing crowd demands according to the geographic position, releasing the corresponding advertisement contents for different crowd demands and improving the efficiency of advertisement release.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

fig. 1 is a flowchart illustrating a method for delivering an advertisement according to an embodiment of the present invention;

FIG. 2 is a flow chart of another advertisement delivery method provided by the embodiment of the invention;

FIG. 3 is a flow chart of a method for delivering an advertisement according to an embodiment of the present invention;

fig. 4 shows a block diagram of an advertisement delivery apparatus according to an embodiment of the present invention;

FIG. 5 is a block diagram of an apparatus for delivering advertisements provided by an embodiment of the present invention;

FIG. 6 is a block diagram of an apparatus for delivering an advertisement according to an embodiment of the present invention;

FIG. 7 is a diagram illustrating a system for delivering advertisements according to an embodiment of the present invention;

FIG. 8 is a diagram illustrating a server architecture provided by an embodiment of the present invention;

fig. 9 shows a structure diagram of a terminal device according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

An embodiment of the present invention provides an advertisement delivery method, as shown in fig. 1, the method includes:

101. and receiving an advertisement putting request sent by a client.

The advertisement delivery request carries an IP address of the client, the client is a client capable of performing internet connection and playing a television program, such as an open internet television OTT TV and a client capable of using an interactive internet protocol television IP TV, and the client may include a mobile client and a fixed client, which is not limited in the embodiment of the present invention. The IP address is a logical address generated after a client performs network connection, such as 120.121.121.128, and the embodiment of the present invention is not limited in particular.

It should be noted that, when playing a television program, the client device pops up an image to deliver an advertisement to the user when the television program is paused, or pops up a small window to deliver an advertisement to the user when the television program is played, for example, various application programs added in the television, such as a game application, a learning application, a fitness application, etc., are used to find the situation of the played advertisement, and the played advertisement may include an open screen advertisement, a screen insertion advertisement, a banner advertisement, an information stream, etc., which is not limited in the embodiment of the present invention. Generally, a delivered advertisement requires a client to send an advertisement delivery request to an advertisement server, where the request may carry contents such as a demand for delivering the advertisement, and then the contents are played in a random play form or a circular form, so an execution subject in the embodiment of the present invention may be the advertisement server or a remote specific system, and the embodiment of the present invention is not particularly limited. In addition, because the client in the embodiment of the present invention is an intelligent client capable of connecting to the internet, when a television application platform in the client plays a television program, a background system in the client may send an advertisement delivery request to the server, and when the client sends the advertisement delivery request, the client needs to extract an IP address of the client from local information of the client and send the IP address to the current server in a packaging manner.

102. And determining the geographic position of the client according to the IP address.

The geographic location is a location where the client is located, and the IP address may obtain the geographic location where the client is located, for example, an initial IP address: 61.189.31.223 terminating IP Address: 61.189.31.233, the geographical location corresponding to all IP addresses is a certain cell in Shenyang of Liaoning, the geographical location of IP address 61.189.32.66 is a certain Internet bar in Shenyang city of Liaoning province, and the embodiment of the present invention is not limited specifically.

It should be noted that, in order to determine the geographic location according to the IP address, the corresponding relationship between the geographic location corresponding to different areas and the IP address may be generally stored in a specific storage location, so that after the IP address is obtained, the geographic location corresponding to the IP address is extracted from the storage location. In addition, in a specific storage location, in order to accelerate the extraction speed and facilitate distinguishing geographical locations, a list may be established and stored according to units such as different cities, different urban areas, and the like, for example, all geographical locations and corresponding IP addresses in beijing city are stored in the list 1, and all geographical locations and corresponding IP addresses in tianjin city are stored in the list 2, which is not specifically limited in the embodiment of the present invention. Generally, after receiving an advertisement delivery request, a server analyzes which city an IP address belongs to, and then determines a specific urban geographical location corresponding to the IP address.

103. And inquiring the advertisement content to be launched corresponding to the geographic position.

The geographical location may be divided according to cities, districts, streets and cells, and the geographical location with the minimum range may be a specific cell name or a specific floor name, such as according to an IP address: 61.189.32.55 may determine that the client is located in the best garden area of the royal district, shenyang, liaoning, and may also be the zip code of a particular district or zip code of a particular building, such as the starting IP address: 31.125.32.32, terminating IP address: 31.125.32.45, and if the geographic location is the mountainous area of Shanghai city, the embodiment of the present invention is not particularly limited. The advertisement content to be delivered is configured according to different geographical locations, and may include advertisement content corresponding to different cells, for example, in beijing, the advertisement content delivered in the home of the ohai may be advertisement content of high-end consumer products, and the advertisement content delivered in the northern cell may be advertisement content of low-end consumer products.

It should be noted that, since the selling prices of different cells determine the consumption level of the people living in the cell, therefore, the advertisement contents required by different communities and crowds with different consumption levels can be configured, the selling price is divided in advance, if the district with the building selling price exceeding 1 square meter and 1 ten thousand yuan is configured as the middle-level consumer group, the district with the building selling price exceeding 1 square meter and 3 ten thousand yuan is configured as the high-level consumer group, the district with the building selling price lower than 1 square meter and 1 ten thousand yuan is configured as the low-level consumer group, daily goods advertisements, automobile advertisements, luxury goods advertisements may be provided separately to low, medium and high-rise consumer groups, embodiments of the present invention are not particularly limited, the corresponding relation between the geographic position and the advertisement content can be preset in the advertisement delivery system, and when the geographic position is analyzed, the geographic position is extracted from the background of the system. In addition, in order to facilitate the advertisement delivery of the advertisement system and query the advertisement content corresponding to the geographic position from a large amount of data, the corresponding relation between the geographic position and the advertisement content is stored in the background of the advertisement system in advance and is stored in a database supporting large-capacity data storage.

104. And sending an advertisement putting request response to the client.

The advertisement putting response carries the advertisement content to be put, and the advertisement content can be picture advertisement, video advertisement and the like. Generally, after receiving the advertisement content, the client directly puts the advertisement on the page where the advertisement is requested to be put.

It should be noted that, generally, when a client plays a video or pauses a video, an advertisement is delivered through a certain fixed position in a screen, and therefore, received advertisement content also needs to be delivered in the fixed position, the specific number of delivered advertisements may be determined according to information carried in an advertisement delivery request, if there are 1 advertisement content, the client may make a request again after the delivery is completed, or may make repeated delivery, and if there are a plurality of advertisement contents, the client may make sequential and cyclic delivery, which is not specifically limited in the embodiment of the present invention.

Compared with the prior art that when advertisements are launched in television programs, the advertisements are launched randomly, repeatedly or according to television contents watched by users by depending on different media playing application platforms in a client, the method and the device have the advantages that the geographic position of the client is analyzed through the IP address of the client, so that matched advertisement contents can be obtained according to the geographic position, crowd requirements can be analyzed according to the geographic position, corresponding advertisement contents can be launched for different crowd requirements, and the advertisement launching efficiency is improved.

An embodiment of the present invention provides another advertisement delivery method, as shown in fig. 2, the method includes:

201. and receiving an advertisement putting request sent by a client.

This step is the same as step 101 shown in fig. 1, and is not described herein again.

It should be noted that the client is a client configured with a network television platform, and may be an intelligent television, such as a television produced by some traditional brands and some internet brands, or may be a network television for playing a television program on the client, or may be a multimedia platform for playing video content, where the client is not limited to a specific brand of television product, and may also include some television boxes that can be applied to a television product, and embodiments of the present invention are not specifically limited. Because the client often obtains some advertisements related to the television programs through the advertisement system when playing the television programs through the internet, in order to facilitate the advertisement delivery for people with corresponding needs, the crowd information for watching the television needs to be analyzed. In addition, when most of the existing smart televisions or web televisions are applied to fixed clients, such as televisions, the system background of the smart television is used as a carrier of a processing program, so that the client can be a main body for executing and sending an advertisement putting request, and when the smart television, the client which can use the web television or a multimedia platform needs to put advertisements, the advertisement putting request can be sent through the current processing system background of the client.

For the embodiment of the invention, the currently used smart television or IPTV still uses a selling mode aiming at fixed crowds, such as male or high income crowds, according to a mobile client or a PC end, but because a television medium faces a family audience, and a large number of people in the family use the television, the age, the gender and the like of the audience of the television are difficult to determine, namely, the advertisement content suitable for different audiences is difficult to be delivered to television audiences.

202. Analyzing the byte code number with the geographic position identification in the IP address, matching the byte code number to a preset regional relation, and determining the geographic position of the client according to the matching result.

The geographic location identifier is used for uniquely identifying the number of byte codes representing the geographic location in the IP address, such as the IP address: 61.189.32.86, province: 61, market: 189, zone: 32, specific cell: 86. the preset regional relationship may exist in a map form, a list form, a relationship between each region in an internet map and an IP address, or a preset relationship by a technician, and the embodiment of the present invention is not specifically limited, for example, the province corresponding to 61 is liaoning province, the city corresponding to 189 is shenyang city, and the embodiment of the present invention is not specifically limited.

It should be noted that, in order to accurately determine the geographic location of the client, the corresponding geographic location may be successively searched according to the order of province, city, district, cell/building, and determined by the specific number of bytes and the preset regional relationship, which greatly improves the accuracy of the geographic location. In addition, the api borrowing of the precise IP library can be obtained according to the map application program which can use the precise IP, for example, by obtaining a segment of IP, the street name or the cell name corresponding to the IP can be obtained in the precise IP library in the map application program, so as to obtain the corresponding selling price data. Through a long-time matching process, a large number of relationships among IP addresses, geographic positions, selling prices and advertisement putting contents are stored in an established IP library, so that an advertisement matching list is obtained.

203. And acquiring an advertisement matching list.

The advertisement matching list is stored in the current system background in advance, so that list query is directly performed after the geographic position is obtained, and the advertisement content corresponding to the geographic position is rapidly queried. The advertisement content corresponding to different cells may be specifically included, for example, in the sea-south city, the advertisement content corresponding to the sea scene home may be a luxury advertisement of a high-end consumption product, and the advertisement content corresponding to the balcony cell may be a daily necessities advertisement of a low-end consumption product, which is not specifically limited in the embodiment of the present invention.

For the embodiment of the present invention, the client is a client configured with a network television platform, and step 203 may specifically be: and acquiring evaluation data of different media application platforms on the geographic position.

The media application platform is a platform capable of evaluating prices of people in different geographic locations selling buildings, such as a chainman, a 58 city, and the like, and the embodiment of the invention is not particularly limited. Since different media application platforms evaluate the selling price of each cell/building and reach the cloud last time, the selling price of each cell/building by different media application platforms can be obtained from the cloud in a crawler or other manners, and if multiple selling prices exist, the average value can be obtained, and embodiments of the present invention are not particularly limited. Through obtaining the selling price evaluation data of different media application platforms to the geographic position, the consumption levels of the user groups of the client side can be conveniently determined according to the selling price data, and the content of the delivered advertisements can be accurately positioned.

204. And extracting the advertisement content to be delivered corresponding to the geographic position from the advertisement matching list.

For the embodiment of the invention, in order to improve the accuracy of determining the corresponding relation between the geographic position and the advertisement content, the method can be directly extracted from the advertisement matching list, and the advertisement matching list can be stored in a whole table form or in different city dimensions so as to accelerate the query speed. In addition, compared with using a mobile client to watch television content by using a traffic or wifi connection network, the client of the network television platform in the embodiment of the present invention is generally a fixed television, and the mobile client cannot use a geographic location-based orientation or obtain location information (geographic coordinates or geodetic coordinates) of a mobile client user through a radio communication network (such as a GSM network or a CDMA network) of a telecommunication mobile operator or an external positioning manner (such as a GPS), so that it is only necessary to determine the geographic location of the television according to the IP address in the embodiment of the present invention, so as to determine the floor where the television is located, and determine the consumption level of the people using the television according to the price of the floor.

For the embodiment of the present invention, the client is a client configured with a network television platform, and step 204 may specifically be: and determining the using population information of the client according to the evaluation data, and matching the advertisement content to be delivered according to the using population information.

Wherein the user information includes consumption levels of people watching television programs, such as evaluation value of 1 km 1.5 ten-thousand yuan of the selling price of the Huayuan civilization by the chainman, then the people who watch TV in the Huayuan civilization are determined to be the middle-layer consumption people according to the preset corresponding relation between the selling price and the consumption level, the matched advertisement content can be the advertisement suitable for the middle-layer consumption people, for example, 20 thousands of household cars of a certain brand configure matched advertisement contents for different consumers, the division of the consumers is not limited to low, medium and high levels, but can be specifically divided according to the selling prices of different cells/floors. The using crowd information of the television application platform is determined according to the evaluation data, so that corresponding advertisements are delivered according to the crowd consumption levels, the advertisement content meeting the consumption levels is delivered according to the consumption levels of different consumer groups, useless delivery is reduced, and the advertisement delivery effect is improved.

205. And adjusting the advertisement content to be delivered according to a preset advertisement delivery strategy.

For the embodiment of the present invention, the advertisement content to be delivered may include one advertisement or multiple advertisements, and in order to deliver different advertisement contents in a suitable manner in a television application platform, the advertisement delivery policy may include a sequence, a frequency, a priority, and other policies, where the sequence may be a sequence of delivering multiple advertisements, the frequency may be a number of times of delivering advertisements, and the priority is a sequence of preferentially delivering multiple advertisements, and the embodiment of the present invention is not particularly limited. In addition, the preset advertisement delivery strategy can be adjusted according to the playing content and the playing time in the television program, and the technical staff sets and adjusts the advertisement delivery strategy through a background program. The advertisement content to be delivered is adjusted through the advertisement delivery strategy, so that the advertisement is delivered to the crowd watching the television more effectively, and the delivery efficiency of the advertisement is improved.

206. And sending an advertisement putting request response to the client.

This step is the same as step 104 shown in fig. 1, and will not be described herein again.

Further, the advertisement delivery request carries a user login account of the client, and before step 206, the embodiment of the present invention further includes: if the client is a fixed client, sending a geographical position correction request to a mobile client sharing the same user login account with the fixed client; receiving a geographical position correction request response returned by the mobile client, and judging whether the geographical position of the mobile client is the same as the geographical position determined by the IP address, wherein the geographical position correction request response carries the geographical position of the mobile client; if the geographic positions are the same, storing the geographic positions into a position white list; and if not, re-executing the step of obtaining the evaluation data of different media application platforms to the geographic position according to the geographic position of the mobile client.

In order to improve the accuracy of the geographic position of the client using the television application platform, the geographic position needs to be corrected. Generally, the television application platform is a television playing system logged in by using an account, and the television application platform and an interaction platform in the mobile client can use the same account, such as a WeChat account, a QQ account, and the like, so that the authentication can be performed by the mobile client, which is generally a mobile phone terminal or a tablet computer terminal. The mobile client sharing the same user login account may be a mobile client using the same television application platform, or a mobile client using another application platform using the same user login account, and the embodiment of the present invention is not particularly limited. In addition, the method may further include that the television end and the plurality of mobile phone ends use one wifi, and the geographic location carried in the advertisement delivery request sent by the mobile phone end may be determined as the geographic location sharing the same IP address as the television end, which is not specifically limited in the embodiment of the present invention.

It should be noted that, in general, when a user watches a television program on a television application platform using a client, the mobile client used by the user is located at the same geographical location as the client. The geographic location of the mobile client may be obtained by a GPS global positioning system method as well as an operator method. The obtaining of the location information of the client through the GPS may specifically be that if the client starts a GPS service, the obtaining of the location information of the current client directly through the GPS positioning may specifically be that if the client does not start the GPS service, the client may be instructed to send a prompt message, so that the user starts the GPS service to obtain the location information of the current client. The current position information acquired by the operator method can specifically indicate the client to send a verification short message, the information of the base station returning the verification short message is analyzed in the mobile client, and the position information of the mobile client is acquired according to the base station information of the operator. Since the number and the location of the connection devices in the intelligent router can be returned to the server, the geographic location can be determined by the IP address in the router, which is not particularly limited in the embodiment of the present invention.

207. And storing the geographic position corresponding to the client into a preset storage position, and updating the corresponding relation between the client and the geographic position in the preset storage position according to a preset time interval.

For the embodiment of the invention, in order to facilitate the client who puts the advertisement to carry out the advertisement request again, the step of matching the geographic position with the IP address is simplified, and the geographic position corresponding to the client can be directly searched from the storage position. In addition, in order to avoid that the geographic position is not matched due to the fact that the IP address in the client side can be changed, the IP address can be obtained again according to a certain time interval to match the geographic position, and the corresponding relation between the client side and the geographic position is updated. The preset storage location stores corresponding relations between different clients and geographic locations, the preset time interval may be 1 day, 1 month, and the like, and embodiments of the present invention are not particularly limited.

The invention provides another advertisement putting method, the embodiment of the invention analyzes the geographical position of the client through the IP address of the client, analyzes the consumption level of people according to the geographical position, searches the matched advertisement content according to the consumption level, realizes the acquisition of the matched consumption level according to the geographical position, accurately positions the content of the put advertisement, puts the advertisement content matched with different consumption levels for the people with different consumption levels, reduces useless putting, enhances the putting effectiveness of the advertisement and improves the putting effect of the advertisement.

An embodiment of the present invention provides another advertisement delivery method, as shown in fig. 3, the method includes:

301. and detecting whether the current client side starts the advertisement putting.

The client may include a mobile client and a fixed client, and the embodiment of the present invention is not limited in particular. The advertisement delivery may be an instruction for starting advertisement delivery at a specific playing time point when a video or a television program is played in the client, or an instruction for starting advertisement delivery in a specific playing picture when a video or a television program is played, and the embodiment of the present invention is not particularly limited. The detection method may be a time identifier or a node identifier for detecting whether an advertisement is delivered in a played video or a program, and the embodiment of the present invention is not particularly limited.

302. And if the current client side starts the advertisement putting, sending an advertisement putting request to the server side.

The advertisement delivery request carries an IP address of the client, where the IP address is a logical address generated after a network connection is performed on a client, such as 120.121.121.128, and the embodiment of the present invention is not limited specifically. The IP address may be obtained from a background system of the current client, and the embodiment of the present invention is not particularly limited. The server is a server capable of obtaining specific advertisements, such as a remote cloud server, and the embodiment of the present invention is not limited specifically.

For example, the advertisement system in the server may access the television terminal or the television platform app through an api debit or sdk, and when the current television terminal or the television platform app sends an advertisement delivery request to the advertisement system in the server, the current television terminal or the television platform app carries an IP address of the television terminal or the television platform app, and the selling price of the building where the current television terminal or the television platform app is located may be obtained through a corresponding geographical location in an accurate IP library established by the map application program in the server.

303. And receiving an advertisement putting request response returned by the server side, and putting the advertisement.

The advertisement putting request response carries advertisement content to be put, and advertisement putting is carried out according to the received advertisement content, and the effect of watching the advertisement by putting people is greatly improved because the received advertisement content is determined according to the geographical position information.

The invention provides another advertisement putting method, and the embodiment of the invention sends an advertisement putting request to a server side by detecting that the current client side starts to put the advertisement, and the advertisement putting request carries the IP address of the current client side, so that the server side determines the advertisement content to be put according to the IP address, receives the advertisement content and puts the advertisement content in the current client side, thereby realizing sending the IP address according to the ground to obtain the advertisement content which is more in line with the demands of putting crowds, and improving the efficiency of advertisement putting.

Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides an advertisement delivery apparatus, as shown in fig. 4, where the apparatus includes: a receiving unit 41, a determining unit 42, an inquiring unit 43, and a first sending unit 44.

A receiving unit 41, configured to receive an advertisement delivery request sent by a client, where the advertisement delivery request carries an IP address of the client; the receiving unit 41 executes a function module for receiving an advertisement placement request sent by a client for an advertisement placement device.

A determining unit 42, configured to determine a geographic location of the client according to the IP address; the determining unit 42 executes a function module for determining the geographic location of the client according to the IP address for the advertisement delivery device.

The query unit 43 is configured to query the advertisement content to be delivered corresponding to the geographic location; the query unit 43 executes a function module for querying the advertisement content to be delivered corresponding to the geographic location for the advertisement delivery device.

A first sending unit 44, configured to send an advertisement delivery request response to the client, where the advertisement delivery response carries the advertisement content to be delivered. The first sending unit 44 is a functional module of advertisement content executed by an advertisement delivery device.

Compared with the prior art that when advertisements are released in television programs, the advertisements are released randomly, repeatedly or according to television contents watched by users by depending on different media playing application platforms in a client, the advertisement releasing device provided by the invention has the advantages that the geographic position of the client is analyzed through the IP address of the client, so that the matched advertisement contents can be obtained according to the geographic position, the crowd requirements can be analyzed according to the geographic position, the corresponding advertisement contents can be released for different crowd requirements, and the advertisement releasing efficiency can be improved.

Further, as an implementation of the method shown in fig. 2, an embodiment of the present invention provides another advertisement delivery apparatus, as shown in fig. 5, the apparatus includes: the device comprises a receiving unit 51, a determining unit 52, an inquiring unit 53, a first sending unit 54, an acquiring unit 55, a second sending unit 56, a judging unit 57, a storage unit 58, an executing unit 59, an updating unit 510 and an adjusting unit 511.

A receiving unit 51, configured to receive an advertisement delivery request sent by a client, where the advertisement delivery request carries an IP address of the client;

a determining unit 52, configured to determine a geographic location of the client according to the IP address;

the query unit 53 is configured to query the advertisement content to be delivered corresponding to the geographic location;

a first sending unit 54, configured to send an advertisement delivery request response to the client, where the advertisement delivery response carries the advertisement content to be delivered.

Further, the apparatus further comprises: the acquisition unit (55) is provided with a display unit,

the acquiring unit 55 is configured to acquire an advertisement matching list, where the advertisement matching list has advertisement contents to be delivered corresponding to different geographic locations;

the query unit 53 is specifically configured to extract the advertisement content to be delivered corresponding to the geographic location from the advertisement matching list.

Specifically, the determining unit 53 is specifically configured to analyze the number of bytecodes with the geographic location identifier in the IP address, match the number of bytecodes to a preset regional relationship, and determine the geographic location of the client according to a matching result.

Specifically, the client is a client configured with a network television platform,

the obtaining unit 55 is specifically configured to obtain evaluation data of different media application platforms for the geographic location;

the query unit 53 is specifically configured to determine the user crowd information of the client according to the evaluation data, and match the advertisement content to be delivered according to the user crowd information.

a second sending unit 56, configured to send a geographic position correction request to a mobile client that shares the same user login account with a fixed client if the client is the fixed client;

a determining unit 57, configured to receive a geographic position correction request response returned by the mobile client, and determine whether the geographic position of the mobile client is the same as the geographic position determined by the IP address, where the geographic position correction request response carries the geographic position of the mobile client;

a storage unit 58, configured to store the geographic location into a location white list if the determining unit 57 determines that the geographic location of the mobile client is the same as the geographic location determined by the IP address;

and an executing unit 59, configured to, if the determining unit 57 determines that the geographic location of the mobile client is different from the geographic location determined by the IP address, re-execute the step of obtaining the evaluation data of different media application platforms for the geographic location according to the geographic location of the mobile client.

Further, the apparatus further comprises:

the updating unit 510 is configured to store the geographic position corresponding to the client in a preset storage location, and update a corresponding relationship between the client and the geographic position in the preset storage location according to a preset time interval, where the corresponding relationship between different clients and geographic positions is stored in the preset storage location.

Further, the apparatus further comprises:

the adjusting unit 511 is configured to adjust the advertisement content to be delivered according to a preset advertisement delivery policy.

The invention provides another advertisement putting device, the embodiment of the invention analyzes the geographical position of the client through the IP address of the client, analyzes the consumption level of people according to the geographical position, searches the matched advertisement content according to the consumption level, realizes the acquisition of the matched consumption level according to the geographical position, accurately positions the content of the put advertisement, puts the advertisement content matched with different consumption levels for the people with different consumption levels, reduces useless putting, enhances the putting effectiveness of the advertisement and improves the putting effect of the advertisement.

Further, as an implementation of the method shown in fig. 3, an embodiment of the present invention provides another advertisement delivery apparatus, as shown in fig. 6, where the apparatus includes: detection section 61, transmission section 62, and reception section 63.

The detection unit 61 is used for detecting whether the current client starts advertisement putting; the detection unit 61 executes a function module for detecting whether the current client starts advertisement delivery for the advertisement delivery device.

A sending unit 62, configured to send an advertisement delivery request if the detecting unit 61 detects that an advertisement delivery is started by a current client, where the advertisement delivery request carries an IP address of the client; the sending unit 62 executes a function module for the advertisement delivery device if the detecting unit 61 detects that the current client starts advertisement delivery.

And the receiving unit 63 is configured to receive an advertisement delivery request response returned by the server, and deliver an advertisement, where the advertisement delivery request response carries advertisement content to be delivered. The receiving unit 63 is a functional module executed by an advertisement delivery device.

The invention provides another advertisement putting device, and the embodiment of the invention sends an advertisement putting request to the server side by detecting that the current client side starts to put the advertisement, and the advertisement putting request carries the IP address of the current client side, so that the server side determines the advertisement content to be put according to the IP address, receives the advertisement content and puts the advertisement content in the current client side, thereby realizing that the IP address is sent according to the ground to obtain the advertisement content which is more in line with the demands of putting crowds, and improving the efficiency of advertisement putting.

Further, as an implementation of the foregoing method, an embodiment of the present invention provides an advertisement delivery system, as shown in fig. 7, where the system includes: a server 71 and a client 72.

The client 72 is configured to detect whether the current client starts advertisement delivery;

the client 72 is further configured to send an advertisement delivery request to a server if the client is the service provider, where the advertisement delivery request carries an IP address of the client;

the server 71 is configured to receive an advertisement delivery request sent by a client, where the advertisement delivery request carries an IP address of the client;

the server 71 is further configured to determine a geographic location of the client according to the IP address;

the server 71 is further configured to send an advertisement delivery request response to the client, where the advertisement delivery response carries the advertisement content to be delivered.

The client 72 is further configured to receive an advertisement delivery request response returned by the server, and deliver an advertisement, where the advertisement delivery request response carries advertisement content to be delivered.

The invention provides an advertisement delivery system, which comprises a client side, a server side and an advertisement delivery request receiving response, wherein the client side detects whether the current client side starts advertisement delivery, if so, the client side sends the advertisement delivery request to the server side, the advertisement delivery request carries an IP address of the client side, the server side receives the advertisement delivery request sent by the client side, the advertisement delivery request carries the IP address of the client side, the geographic position of the client side is determined according to the IP address, the advertisement content to be delivered corresponding to the geographic position is inquired, the advertisement delivery request response carrying the advertisement content to be delivered is sent to the client side, the client side receives the advertisement delivery request response returned by the server side, advertisement delivery is carried, and the advertisement delivery request response carries the advertisement content to be delivered. Compared with the prior art that when advertisements are released in television programs, the advertisements are released randomly, repeatedly or according to television contents watched by users by depending on different media playing application platforms in the client, the embodiment of the invention analyzes the geographic position of the client through the IP address of the client so as to obtain the matched advertisement contents according to the geographic position, thereby realizing the purpose of analyzing crowd demands according to the geographic position, releasing the corresponding advertisement contents for different crowd demands and improving the efficiency of advertisement release.

Based on the method shown in fig. 1, correspondingly, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following steps: receiving an advertisement putting request sent by a client, wherein the advertisement putting request carries an IP address of the client; determining the geographic position of the client according to the IP address; inquiring advertisement content to be delivered corresponding to the geographic position; and sending an advertisement putting request response to the client, wherein the advertisement putting response carries the advertisement content to be put.

Based on the above embodiments of the method shown in fig. 1 and the apparatus shown in fig. 4, as shown in fig. 8, a schematic structural diagram of a server provided in an embodiment of the present invention is shown, and the specific embodiment of the present invention does not limit the specific implementation of the terminal device.

As shown in fig. 8, the server may include: a processor (processor)81, a Communications Interface (Communications Interface)82, a memory (memory)83, and a Communications bus 84. Wherein: the processor 81, the communication interface 82, and the memory 83 communicate with each other via a communication bus 84. A communication interface 84 for communicating with network elements of other devices, such as clients or other servers. The processor 81 is configured to execute a program, and may specifically execute relevant steps in the foregoing advertisement delivery method embodiment. In particular, the program may include program code comprising computer operating instructions. The processor 81 may be a central processing unit CPU or a Specific Integrated circuit asic (application Specific Integrated circuit) or one or more Integrated circuits configured to implement an embodiment of the present invention.

The server comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs. And a memory 83 for storing programs. The memory 83 may comprise a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory. The program may specifically be adapted to cause the processor 81 to perform the following operations: receiving an advertisement putting request sent by a client, wherein the advertisement putting request carries an IP address of the client; determining the geographic position of the client according to the IP address; inquiring advertisement content to be delivered corresponding to the geographic position; and sending an advertisement putting request response to the client, wherein the advertisement putting response carries the advertisement content to be put.

Based on the method shown in fig. 3, correspondingly, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following steps: detecting whether the current client starts advertisement putting; if so, sending an advertisement putting request to a server, wherein the advertisement putting request carries the IP address of the client; and receiving an advertisement putting request response returned by the server, and putting the advertisement, wherein the advertisement putting request response carries the advertisement content to be put.

Based on the above embodiments of the method shown in fig. 3 and the apparatus shown in fig. 6, as shown in fig. 9, a schematic structural diagram of a terminal device according to an embodiment of the present invention is provided, and the specific embodiment of the present invention does not limit the specific implementation of the terminal device.

As shown in fig. 9, the terminal device may include: a processor (processor)91, a communication Interface (Communications Interface)92, a memory (memory)93, and a communication bus 94. Wherein: the processor 91, the communication interface 92, and the memory 93 communicate with each other via a communication bus 94. A communication interface 94 for communicating with network elements of other devices, such as clients or other servers. The processor 91 is configured to execute a program, and may specifically execute relevant steps in the foregoing advertisement delivery method embodiment. In particular, the program may include program code comprising computer operating instructions. The processor 91 may be a central processing unit CPU or an application Specific Integrated circuit asic or one or more Integrated circuits configured to implement embodiments of the present invention.

The terminal device comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs. And a memory 93 for storing a program. The memory 93 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory. The program may specifically be adapted to cause the processor 91 to perform the following operations: detecting whether the current client starts advertisement putting; if so, sending an advertisement putting request to a server, wherein the advertisement putting request carries the IP address of the client; and receiving an advertisement putting request response returned by the server, and putting the advertisement, wherein the advertisement putting request response carries the advertisement content to be put.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.

In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components of the method, apparatus and system for advertisement delivery according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

The embodiment of the invention discloses:

a1, a method for delivering advertisements, comprising:

determining the geographic position of the client according to the IP address;

A2, before searching for the advertisement content to be delivered corresponding to the geographic location according to the method of A1, the method further includes:

A3, the method of A1 or A2, the determining a geographic location of the client from the IP address comprising:

A4, according to the method in A2, the client is a client configured with a network television platform, and the obtaining of the advertisement matching list includes:

A5, according to the method of a4, where the advertisement delivery request carries a user login account of the client, and before sending an advertisement delivery request response to the client, the method further includes:

A6, the method of any one of A1-A5, the method further comprising:

A7, the method of any one of A1-A5, wherein before sending an ad placement request response to the client, the method further comprises:

B8, a method for delivering an advertisement, comprising:

detecting whether the current client starts advertisement putting;

C9, an advertisement delivery device, comprising:

C10, the apparatus of C9, the apparatus further comprising: an acquisition unit for acquiring the data of the received signal,

C11, device according to C9 or C10,

the determining unit is specifically configured to analyze the number of the bytecode with the geographic location identifier in the IP address, match the number of the bytecode to a preset area relationship, and determine the geographic location of the client according to a matching result.

C12, the apparatus according to C10, the client is a client configured with a network TV platform,

C13, according to the apparatus of C12, the advertisement delivery request carries the user login account of the client, the apparatus further includes:

C14, the device according to any one of C9-C13, the device further comprising:

C15, the device according to any one of C9-C13, the device further comprising:

D16, an advertisement delivery device, comprising:

E17, an advertisement delivery system, comprising: the server side of any one of A1-A7 and the client side of B8.

F18, a storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to execute the operation corresponding to the method for placing the advertisement according to any one of A1-A7.

G19, a server, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction which causes the processor to execute the operation corresponding to the method for placing the advertisement as described in any one of A1-A7.

H20, a storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the method for delivering an advertisement according to B8.

I21, a terminal device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement putting method according to B8.

Claims

1. An advertisement delivery method, comprising:

determining the geographic position of the client according to the IP address;

sending an advertisement putting request response to the client, wherein the advertisement putting response carries the advertisement content to be put;

wherein, the advertisement putting request carries a user login account of the client, and before sending an advertisement putting request response to the client, the method further comprises:

and if not, determining the geographic position of the client according to the geographic position of the mobile client.

2. The method of claim 1, wherein before searching for the advertisement content to be delivered corresponding to the geographic location, the method further comprises:

3. The method of claim 1, wherein determining the geographic location of the client based on the IP address comprises:

4. The method according to claim 2, wherein the client is a client configured with a network television platform, and the obtaining the advertisement matching list comprises:

5. The method according to any one of claims 1-4, further comprising:

6. The method according to any of claims 1-4, wherein before sending an ad placement request response to the client, the method further comprises:

7. An advertisement delivery method, comprising:

detecting whether the current client starts advertisement putting;

if so, sending an advertisement putting request to a server, wherein the advertisement putting request carries the IP address of the client and the user login account of the client;

receiving an advertisement putting request response returned by the server, and putting an advertisement, wherein the advertisement putting request response carries advertisement content to be put;

the advertisement content to be delivered is inquired according to the geographic position determined by the IP address of the client, and the geographic position of the client is obtained by correcting a mobile client sharing the same user login account with the client.

8. An advertisement delivery device, comprising:

a first sending unit, configured to send an advertisement delivery request response to the client, where the advertisement delivery response carries the advertisement content to be delivered;

wherein, the advertisement delivery request carries a user login account of the client, and the device further includes:

and the execution unit is used for determining the geographic position of the client according to the geographic position of the mobile client if the judgment unit judges that the geographic position of the mobile client is different from the geographic position determined by the IP address.

9. The apparatus of claim 8, further comprising: an acquisition unit for acquiring the data of the received signal,

10. The apparatus of claim 8,

11. The apparatus of claim 9, wherein the client is a web TV platform-equipped client,

12. The apparatus according to any one of claims 8-11, further comprising:

13. The apparatus according to any one of claims 8-11, further comprising:

14. An advertisement delivery device, comprising:

the sending unit is used for sending an advertisement putting request if the detection unit detects that the current client starts advertisement putting, wherein the advertisement putting request carries the IP address of the client and the user login account of the client;

the receiving unit is used for receiving an advertisement putting request response returned by the server and carrying out advertisement putting, wherein the advertisement putting request response carries advertisement content to be put;

15. A storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the method of delivering an advertisement according to any one of claims 1-6.

16. A server, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement putting method according to any one of claims 1-6.

17. A storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the method of delivering an advertisement according to claim 7.

18. A terminal device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement putting method of claim 7.