CN113269598A - Mobile advertisement pushing method, system, equipment and storage medium - Google Patents
Mobile advertisement pushing method, system, equipment and storage medium Download PDFInfo
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- CN113269598A CN113269598A CN202110810517.7A CN202110810517A CN113269598A CN 113269598 A CN113269598 A CN 113269598A CN 202110810517 A CN202110810517 A CN 202110810517A CN 113269598 A CN113269598 A CN 113269598A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention relates to the field of advertisement pushing, and discloses a method, a system, equipment and a storage medium for pushing a mobile advertisement. The method comprises the following steps: the advertisement push system receives a first delivery advertisement and sends the first delivery advertisement to the mobile display release system; the mobile display publishing system receives the first delivered advertisement, acquires geographical position information, captures a second delivered advertisement according to the geographical position information, switches and plays the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sends the geographical position information to the mobile management system; the mobile management system receives the geographic information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
Description
Technical Field
The present invention relates to the field of advertisement push, and in particular, to a method, a system, a device, and a storage medium for pushing a mobile advertisement.
Background
At present, there are multiple advertisement delivery modes, each mode is realized by adopting different technical means, and the obtained effect is different. The method has the advantages and the disadvantages in various advertisement putting modes. In the existing advertisement putting modes, there are mainly putting modes such as various software platforms and web page platforms in advertisement walls, televisions and mobile phones.
However, the disadvantages of the existing advertisement delivery methods are also obvious. The advertisement wall has the defects of large occupied area, troublesome release, recovery and maintenance, and excessive manpower support and net-spreading release. The accurate putting can not be achieved, and the effect is not good. The television has the disadvantages that with the popularization of mobile phones, computers and tablet computers, people who watch the television are fewer, the television does not like to watch advertisements, and the advertisement cost is too high. The mobile phone has the defects that advertisements are generally put on the mobile phone by cooperating with APP with large flow, player users are purposefully used when using the mobile phone, and the advertisements are selected to be closed when seeing the mobile phone. The web page has the defects that the effect of accurate delivery cannot be achieved, and the exposure rate is low. Therefore, a different technical method is needed to achieve the two effects of precision and low cost of advertisement placement.
Disclosure of Invention
The invention mainly aims to solve the technical problems of insufficient accuracy and high cost of the existing advertisement putting technology.
The first aspect of the present invention provides a method for pushing a mobile advertisement, which is applied to a system for pushing a mobile advertisement, and the system for pushing a mobile advertisement includes: the method for pushing the mobile advertisement comprises the following steps:
the advertisement push system receives a first delivery advertisement and sends the first delivery advertisement to the mobile display release system;
the mobile display publishing system receives the first delivered advertisement, acquires geographical position information, captures a second delivered advertisement according to the geographical position information, switches and plays the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sends the geographical position information to the mobile management system;
the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
Optionally, in a first implementation manner of the first aspect of the present invention, the sending the first delivered advertisement to the mobile display publishing system includes:
dividing the picture of the first delivered advertisement into N segments and marking, wherein N is a positive integer;
sending the Mth segment corresponding to the first delivery advertisement to the mobile display publishing system, wherein M is a positive integer smaller than N;
judging whether the mobile display issuing system successfully receives the Mth fragment;
if the first delivery advertisement is successful, sending the (M + 1) th segment corresponding to the first delivery advertisement to the mobile display issuing system, and judging whether the receiving is successful;
and if the first delivery advertisement is unsuccessful, sending the Mth fragment corresponding to the first delivery advertisement to the mobile display publishing system again.
Optionally, in a second implementation manner of the first aspect of the present invention, the receiving, by the mobile display publishing system, the first delivered advertisement includes:
the mobile display publishing system receiving the N segments of the first delivered advertisement;
and sequencing and combining the N fragments according to the labels of the N fragments to generate a picture of the first delivered advertisement.
Optionally, in a third implementation manner of the first aspect of the present invention, the capturing a second delivered advertisement according to the geographic location information includes:
inquiring a feature code corresponding to the geographical position information according to the geographical position information;
and accessing the advertisement pushing system according to the feature code, capturing an advertisement picture corresponding to the feature code from the advertisement pushing system, and determining the advertisement picture as a second delivery advertisement.
Optionally, in a fourth implementation manner of the first aspect of the present invention, the switching and playing the first delivered advertisement and the second delivered advertisement according to a preset switching and publishing algorithm includes:
judging whether the geographical position information is a traffic route;
if the second delivery advertisement is the traffic route, switching to playing the second delivery advertisement;
if not, switching to playing the first delivery advertisement.
Optionally, in a fifth implementation manner of the first aspect of the present invention, the switching and playing the first delivered advertisement and the second delivered advertisement according to a preset switching and publishing algorithm further includes:
judging whether the geographical position information is a preset public place address or not;
if the public place address is preset, switching to playing the second delivery advertisement;
and if the address is not the preset public place address, switching to playing the first delivery advertisement.
Optionally, in a sixth implementation manner of the first aspect of the present invention, the switching and playing the first delivered advertisement and the second delivered advertisement according to a preset switching and publishing algorithm further includes:
playing the first delivery advertisement, and counting the playing time of the first delivery advertisement;
judging whether the playing time exceeds a preset time threshold value or not;
if yes, the first delivery advertisement and the second delivery advertisement are played simultaneously according to a preset division area;
and if the current geographic address information does not exceed the geographic address information, acquiring the new second delivery advertisement based on the geographic address information.
The second aspect of the present invention provides a system for pushing mobile advertisements, where the system for pushing mobile advertisements includes: the system comprises an advertisement pushing system, a mobile display publishing system and a mobile management system;
the advertisement push system is used for receiving a first delivery advertisement and sending the first delivery advertisement to the mobile display publishing system;
the mobile display publishing system is used for receiving the first delivered advertisement, acquiring geographical position information, capturing a second delivered advertisement according to the geographical position information, switching and playing the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sending the geographical position information to the mobile management system;
the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
The third aspect of the present invention provides a mobile advertisement pushing device, including: a memory having instructions stored therein and at least one processor, the memory and the at least one processor interconnected by a line; the at least one processor calls the instructions in the memory to enable the mobile advertisement pushing device to execute the mobile advertisement pushing method.
A fourth aspect of the present invention provides a computer-readable storage medium having stored therein instructions, which, when run on a computer, cause the computer to execute the above-mentioned mobile advertisement push method.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Drawings
FIG. 1 is a diagram of a first embodiment of a method for pushing mobile advertisements in an embodiment of the present invention;
FIG. 2 is a diagram of a second embodiment of a method for pushing mobile advertisements according to an embodiment of the present invention;
FIG. 3 is a diagram of a third embodiment of a method for pushing a mobile advertisement according to an embodiment of the present invention;
FIG. 4 is a diagram of a fourth embodiment of a method for pushing a mobile advertisement according to an embodiment of the present invention;
FIG. 5 is a diagram of an embodiment of a mobile advertisement push system according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of another embodiment of a mobile advertisement push system in an embodiment of the present invention;
fig. 7 is a schematic diagram of an embodiment of a mobile advertisement pushing device in the embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a method, a system, equipment and a storage medium for pushing mobile advertisements.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein. Furthermore, the terms "comprises," "comprising," or "having," and any variations thereof, are intended to cover non-exclusive inclusions, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of understanding, a detailed flow of the embodiment of the present invention is described below, and with reference to fig. 1, a first embodiment of a method for pushing a mobile advertisement according to the embodiment of the present invention is applied to a system for pushing a mobile advertisement, where the system for pushing a mobile advertisement includes: the method for pushing the mobile advertisement comprises the following steps:
101. the advertisement push system receives the first delivery advertisement and sends the first delivery advertisement to the mobile display release system;
in this embodiment, the advertisement delivery system may be one or more servers, and the main delivery content of the customized advertisement is received in the server, and the content is the first delivery advertisement. Initializing the mobile advertisement backpack, reading the SIM card connection network, and uploading the advertisement to be delivered to the server.
After receiving the first delivery advertisement, the advertisement push system judges the mobile display geographical position of the mobile display release system, the mobile display release system uploads one mobile display geographical position to the advertisement push end every 30 seconds, and the mobile display geographical position is updated in the advertisement push system. The advertisement push system has a set specified display geographical range, and if the mobile display geographical position of the mobile display publishing system is in the specified display geographical range, the advertisement push system transmits the first push advertisement to the mobile display publishing system. If the mobile display geographic position is not in the specified display geographic range, the advertisement push system does not send the first push advertisement to the mobile display distribution system, and sends the information of the geographic position deviation to the mobile display distribution system.
And operating a backpack background management system at a web end to send an instruction to download the advertisement to the backpack, wherein the instruction is accompanied with an advertisement ID (identity) to be downloaded, the backpack requests the server to download the corresponding advertisement after receiving the instruction, the advertisement content is stored locally according to the advertisement ID as an identifier after the downloading is successful, and the backpack plays the advertisement after the advertisement content is stored successfully. Meanwhile, after the backpack is successfully downloaded, the backpack uploads a successful message to the server to record that the backpack is successfully downloaded, and the successful message is reflected by the background management system. If the downloading fails, the background management system can keep the state in the process of sending, and the manager can resend the downloading instruction to the backpack which is not successfully downloaded. In the transmission process, the delivered advertisement is split into N continuous segments, the N continuous segments are labeled in sequence, and then the N continuous segments are sequentially transmitted to the mobile display publishing system. Because the advertisement transmission does not need a large transmission amount, but needs to ensure higher advertisement transmission accuracy, the advertisement transmission accuracy can be improved through the fragment transmission.
102. The mobile display publishing system receives the first delivered advertisement, acquires geographical position information, captures a second delivered advertisement according to the geographical position information, switches and plays the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sends the geographical position information to the mobile management system;
in this embodiment, the mobile display issuing system has a process when receiving the advertisement, that is, the geographical location at that time is uploaded every 30 seconds and is used as the mobile display geographical location to be sent to the advertisement push system, so as to ensure that the management system can master the movement condition of the mobile display issuing system.
Because of the limited memory of the backpack, when new advertisements need to be added, the old advertisements in the server can be replaced by the new advertisements in the background management system. After the replacement is successful, the background management system sends an instruction for updating the advertisement, the backpack deletes the advertisement corresponding to the local according to the advertisement ID in the instruction after receiving the instruction, and then goes to the server to download the new advertisement, the downloading is successful, and the local is saved according to the advertisement ID.
The backpack advertising method comprises the steps that a worker carries a backpack on the back in an appointed advertising area to conduct propaganda, when the worker conducts advertising movement, the backpack terminal continuously uploads the position to a server side through a UDP (user datagram protocol) protocol every 30 seconds to conduct recording, and meanwhile, a pedometer is started to count steps and upload data to a server, so that the actual moving area of the worker is monitored, and the fact that the advertising is conducted in an accurate and effective area is guaranteed. And when the first delivered advertisement is acquired and received, the geographic position is acquired based on GPS positioning, and then the second delivered advertisement is captured from the advertisement pushing system according to the condition of the geographic position. Whether the geographic position is on the traffic route or not is judged, if yes, a second delivery advertisement is played, and the second delivery advertisement is manufactured based on the style of the traffic route, for example, the second delivery advertisement is related to the subway on the subway, and the second delivery advertisement is related to the bus on the bus. If the second delivery advertisement is not on the traffic route, whether the second delivery advertisement is in the public place or not is continuously judged, if the second delivery advertisement is in the public place, the second delivery advertisement is related to the market, if the second delivery advertisement is in the theater, the second delivery advertisement is related to the specific theater, and if the second delivery advertisement is in the theater, the second delivery advertisement is related to the theater. If the two scenes are not the scenes, the first delivery advertisement can be directly played as a conventional daily advertisement, and the advertisement delivery is realized based on the geographical position conversion.
103. The mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to the radius of the preset area, and displays the effective area and the geographic position information.
In this embodiment, mobile management system can be the user's cell-phone of propaganda knapsack in actual process, and this user uses the cell-phone can look over oneself position to and the effective range when starting, and the data that the knapsack uploaded can show in removing end APP, and the position can show in APP's map, can circle the effective area in APP's the map, can show in the APP map after the knapsack leaves the effective area. The background management system can set an effective step number to be checked in the mobile terminal APP, and the APP can also show and remind the user that the effective step number is reached after the user reaches the effective step number. And when the advertisement is played, the user who installs the mobile terminal APP in the effective area can receive the message push of the advertisement, and the background management system can determine whether the APP user is in the effective area according to the position uploaded by the APP.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Referring to fig. 2, a second embodiment of the method for pushing a mobile advertisement according to the embodiment of the present invention includes:
201. the advertisement push system receives a first delivered advertisement;
this embodiment is similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
202. Dividing a picture of a first delivered advertisement into N segments and marking, wherein N is a positive integer;
203. sending the Mth segment corresponding to the first delivery advertisement to a mobile display publishing system, wherein M is a positive integer smaller than N;
204. judging whether the mobile display issuing system successfully receives the Mth fragment or not;
205. if the receiving is successful, the (M + 1) th segment corresponding to the first delivered advertisement is sent to the mobile display issuing system, and whether the receiving is successful or not is judged;
206. if not, sending the Mth fragment corresponding to the first delivery advertisement to the mobile display publishing system again;
in 202-206 embodiment, when the advertisement delivery system sends the first delivered advertisement, the advertisement delivery system first divides the first delivered advertisement into N segments, then numbers 1, 2, …, and N respectively, and sends the first delivered advertisement to the display distribution system starting from the segment with the number 1, and after sending, determines whether the first delivered advertisement has been successfully sent, and if so, sends the segment with the number 2 until all N segments are sent. If the transmission is unsuccessful, it is retransmitted once again.
207. The mobile display publishing system receives the N segments of the first delivery advertisement;
208. according to the labels of the N fragments, the N fragments are sequenced and combined to generate a first advertisement delivery picture;
in the embodiment 207-208, the data of the N segments of the first delivered advertisement are sequentially received and combined according to the numbers 1, 2, …, and if the number lost is transmitted, the numbers are sorted from small to large and then combined to obtain the first delivered advertisement.
209. Acquiring geographical position information, and inquiring a feature code corresponding to the geographical position information according to the geographical position information;
210. accessing the advertisement pushing system according to the feature codes, capturing an advertisement picture corresponding to the feature codes from the advertisement pushing system, and determining the advertisement picture as a second delivery advertisement;
in the embodiment of 209-210, geographic location information a is obtained, a feature code of the geographic location information a is queried based on a coding rule, an advertisement push system is queried based on the feature code, the advertisement push system has a mapping table, the feature code is used as a key, an advertisement picture is obtained from the advertisement push system, and the advertisement picture is used as a second delivery advertisement.
211. Judging whether the geographical position information is a traffic route;
212. if the traffic route is the traffic route, switching to playing a second delivery advertisement;
213. if the route is not the traffic route, switching to playing the first delivery advertisement;
in this embodiment, it is determined whether the geographic location is on the traffic route, and if so, a second delivery advertisement is played, where the second delivery advertisement is made based on the style of the traffic route, for example, a subway is related to a subway, and a bus is related to a bus. And if the advertisement is not the traffic route, switching to play the first delivery advertisement.
214. Sending the geographical location information to a mobile management system;
215. the mobile management system receives the geographical position information and marks the geographical position information on a preset observation map; and dividing an effective area on the observation map by taking the geographical position information as a circle center according to the preset area radius, and displaying the effective area and the geographical position information.
The 214-215 embodiment is similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Referring to fig. 3, a third embodiment of a method for pushing a mobile advertisement according to an embodiment of the present invention includes:
301. the advertisement push system receives the first delivery advertisement and sends the first delivery advertisement to the mobile display release system;
302. the mobile display publishing system receives the first delivered advertisement, acquires geographical position information, and captures a second delivered advertisement according to the geographical position information;
the 301-302 embodiments are similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
303. Judging whether the geographical position information is a preset public place address or not;
304. if the public place address is preset, switching to playing a second delivery advertisement;
305. if the address is not the preset public place address, switching to playing the first delivery advertisement.
303-305 embodiment, judging whether the advertisement is in a public place, if the advertisement is in a market, the advertisement is related to the market, if the advertisement is in a theater, the advertisement is related to the specific theater, if the advertisement is in a theater, the advertisement is related to the theater in linkage, and a second delivery advertisement is played. If the scene is not the scene, the first delivery advertisement can be directly played as a conventional daily advertisement, and the advertisement delivery is realized based on the geographical position change.
306. Sending the geographical location information to a mobile management system;
307. the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to the radius of the preset area, and displays the effective area and the geographic position information.
The embodiments 306-307 are similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Referring to fig. 4, a fourth embodiment of the method for pushing a mobile advertisement according to the embodiment of the present invention includes:
401. the advertisement push system receives the first delivery advertisement and sends the first delivery advertisement to the mobile display release system;
402. the mobile display publishing system receives the first delivered advertisement, acquires geographical position information, and captures a second delivered advertisement according to the geographical position information;
the 401-402 embodiments are similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
403. Playing the first delivered advertisement, and counting the playing time of the first delivered advertisement;
404. judging whether the playing time exceeds a preset time threshold value;
405. if the number of the first delivery advertisements exceeds the preset division area, the first delivery advertisements and the second delivery advertisements are played simultaneously according to the preset division area;
406. if the current geographic address information does not exceed the geographic address information, acquiring the current geographic address information, and capturing a new second delivery advertisement based on the geographic address information;
403-406 embodiment, the current geographic address needs to be modified continuously according to the movement of the user, but each modification needs to be completed by the last advertisement playing, which will not cause the information transmission distortion, and if the picture is switched rapidly, the advertisement is not identified and has been modified. In the actual process, the time threshold is 1 minute, when the time threshold is exceeded, the second delivered advertisement is captured, the second delivered advertisement and the first delivered advertisement are played on two sides of the screen at the same time, then the second delivered advertisement is played for 1 minute, and then the first delivered advertisement is played again. If the time does not exceed the time, the second delivered advertisement is updated, and the updating mode is not described herein.
407. Sending the geographical location information to the mobility management system;
408. the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
The 407-408 embodiments are similar to the first similar embodiment, please refer to the first embodiment, which is not described herein.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
With reference to fig. 5, the method for pushing a mobile advertisement in an embodiment of the present invention is described above, and a system for pushing a mobile advertisement in an embodiment of the present invention is described below, where the system for pushing a mobile advertisement in an embodiment of the present invention includes:
an advertisement push system 501, a mobile display distribution system 502 and a mobile management system 503;
the advertisement push system 501 is configured to receive a first delivered advertisement and send the first delivered advertisement to the mobile display publishing system;
the mobile display publishing system 502 is configured to receive the first delivered advertisement, obtain geographic location information, capture a second delivered advertisement according to the geographic location information, switch and play the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and send the geographic location information to the mobile management system;
the mobility management system receives 503 the geographic location information, marks the geographic location information on a preset observation map, marks an effective area on the observation map with the geographic location information as a center of a circle according to a preset area radius, and displays the effective area and the geographic location information.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Referring to fig. 6, another embodiment of the mobile advertisement push system according to the embodiment of the present invention includes:
an advertisement push system 501, a mobile display distribution system 502 and a mobile management system 503;
the advertisement push system 501 is configured to receive a first delivered advertisement and send the first delivered advertisement to the mobile display publishing system;
the mobile display publishing system 502 is configured to receive the first delivered advertisement, obtain geographic location information, capture a second delivered advertisement according to the geographic location information, switch and play the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and send the geographic location information to the mobile management system;
the mobility management system receives 503 the geographic location information, marks the geographic location information on a preset observation map, marks an effective area on the observation map with the geographic location information as a center of a circle according to a preset area radius, and displays the effective area and the geographic location information.
Wherein, the advertisement push system 501 comprises:
a dividing module 5011, configured to divide the picture of the first delivered advertisement into N segments and label the N segments, where N is a positive integer;
a sending module 5012, configured to send an mth segment corresponding to the first delivered advertisement to the mobile display publishing system, where M is a positive integer smaller than N;
a judging module 5013, configured to judge whether the mobile display issuing system successfully receives the mth segment;
the iteration sending module 5014 is configured to send, if the receiving is successful, the (M + 1) th segment corresponding to the first delivered advertisement to the mobile display publishing system, and determine whether the receiving is successful;
the continuous sending module 5015 is configured to, if the first delivery advertisement is unsuccessful, send the mth clip corresponding to the first delivery advertisement to the mobile display publishing system again.
The mobile display publishing system 502 is specifically configured to:
the mobile display publishing system receiving the N segments of the first delivered advertisement;
and sequencing and combining the N fragments according to the labels of the N fragments to generate a picture of the first delivered advertisement.
The mobile display publishing system 502 is specifically configured to:
inquiring a feature code corresponding to the geographical position information according to the geographical position information;
and accessing the advertisement pushing system according to the feature code, capturing an advertisement picture corresponding to the feature code from the advertisement pushing system, and determining the advertisement picture as a second delivery advertisement.
The mobile display publishing system 502 may be further specifically configured to:
inquiring a feature code corresponding to the geographical position information according to the geographical position information;
and accessing the advertisement pushing system according to the feature code, capturing an advertisement picture corresponding to the feature code from the advertisement pushing system, and determining the advertisement picture as a second delivery advertisement.
The mobile display publishing system 502 may be further specifically configured to:
judging whether the geographical position information is a traffic route;
if the second delivery advertisement is the traffic route, switching to playing the second delivery advertisement;
if not, switching to playing the first delivery advertisement.
The mobile display publishing system 502 may be further specifically configured to:
judging whether the geographical position information is a preset public place address or not;
if the public place address is preset, switching to playing the second delivery advertisement;
and if the address is not the preset public place address, switching to playing the first delivery advertisement.
The mobile display publishing system 502 may be further specifically configured to:
playing the first delivery advertisement, and counting the playing time of the first delivery advertisement;
judging whether the playing time exceeds a preset time threshold value or not;
if yes, the first delivery advertisement and the second delivery advertisement are played simultaneously according to a preset division area;
and if the current geographic address information does not exceed the geographic address information, acquiring the new second delivery advertisement based on the geographic address information.
In the embodiment of the invention, the advertisement content is movably customized by using the mobile display release system, and the advertisement is arranged in the advertisement push system, so that the advertisements can be arranged in different environments at different places by taking geographic positions as different environments, thereby not only improving the advertisement push precision, but also reducing the push cost of the whole advertisement by using the distributed advertisement system, realizing the advertisement push different from the prior art, and improving the push precision and reducing the push cost compared with the prior art.
Fig. 5 and fig. 6 describe the mobile advertisement push system in the embodiment of the present invention in detail from the perspective of a modular functional entity, and the mobile advertisement push device in the embodiment of the present invention is described in detail from the perspective of hardware processing.
Fig. 7 is a schematic structural diagram of a mobile advertisement push device 700 according to an embodiment of the present invention, which may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 710 (e.g., one or more processors) and a memory 720, one or more storage media 730 (e.g., one or more mass storage devices) for storing applications 733 or data 732. Memory 720 and storage medium 730 may be, among other things, transient storage or persistent storage. The program stored in the storage medium 730 may include one or more modules (not shown), each of which may include a series of instruction operations in the push device 700 for mobile advertisements. Still further, the processor 710 may be configured to communicate with the storage medium 730, and execute a series of instruction operations in the storage medium 730 on the mobile advertisement push device 700.
The mobile advertisement-based push device 700 may also include one or more power supplies 740, one or more wired or wireless network interfaces 750, one or more input-output interfaces 760, and/or one or more operating systems 731, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, etc. Those skilled in the art will appreciate that the mobile advertisement-based push device configuration shown in fig. 7 does not constitute a limitation of the mobile advertisement-based push device, and may include more or less components than those shown, or some components in combination, or a different arrangement of components.
The present invention also provides a computer readable storage medium, which may be a non-volatile computer readable storage medium, and may also be a volatile computer readable storage medium, having stored therein instructions, which, when executed on a computer, cause the computer to execute the steps of the method for pushing a mobile advertisement.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described system or system and unit may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A method for pushing mobile advertisements is applied to a system for pushing mobile advertisements, and the system for pushing mobile advertisements comprises: the method for pushing the mobile advertisement comprises the following steps:
the advertisement push system receives a first delivery advertisement and sends the first delivery advertisement to the mobile display release system;
the mobile display publishing system receives the first delivered advertisement, acquires geographical position information, captures a second delivered advertisement according to the geographical position information, switches and plays the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sends the geographical position information to the mobile management system;
the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
2. The method of claim 1, wherein the sending the first delivered advertisement to the mobile display publishing system comprises:
dividing the picture of the first delivered advertisement into N segments and marking, wherein N is a positive integer;
sending the Mth segment corresponding to the first delivery advertisement to the mobile display publishing system, wherein M is a positive integer smaller than N;
judging whether the mobile display issuing system successfully receives the Mth fragment;
if the first delivery advertisement is successful, sending the (M + 1) th segment corresponding to the first delivery advertisement to the mobile display issuing system, and judging whether the receiving is successful;
and if the first delivery advertisement is unsuccessful, sending the Mth fragment corresponding to the first delivery advertisement to the mobile display publishing system again.
3. The method of claim 2, wherein the receiving the first delivered advertisement by the mobile display publishing system comprises:
the mobile display publishing system receiving the N segments of the first delivered advertisement;
and sequencing and combining the N fragments according to the labels of the N fragments to generate a picture of the first delivered advertisement.
4. The method for pushing mobile advertisements according to claim 1, wherein the crawling of the second delivered advertisement according to the geographical location information comprises:
inquiring a feature code corresponding to the geographical position information according to the geographical position information;
and accessing the advertisement pushing system according to the feature code, capturing an advertisement picture corresponding to the feature code from the advertisement pushing system, and determining the advertisement picture as a second delivery advertisement.
5. The method for pushing a mobile advertisement according to claim 1, wherein the switching playing the first delivered advertisement and the second delivered advertisement according to a preset switching distribution algorithm comprises:
judging whether the geographical position information is a traffic route;
if the second delivery advertisement is the traffic route, switching to playing the second delivery advertisement;
if not, switching to playing the first delivery advertisement.
6. The method of claim 1, wherein the switching between playing the first delivered advertisement and the second delivered advertisement according to a preset switching distribution algorithm further comprises:
judging whether the geographical position information is a preset public place address or not;
if the public place address is preset, switching to playing the second delivery advertisement;
and if the address is not the preset public place address, switching to playing the first delivery advertisement.
7. The method of claim 1, wherein the switching between playing the first delivered advertisement and the second delivered advertisement according to a preset switching distribution algorithm further comprises:
playing the first delivery advertisement, and counting the playing time of the first delivery advertisement;
judging whether the playing time exceeds a preset time threshold value or not;
if yes, the first delivery advertisement and the second delivery advertisement are played simultaneously according to a preset division area;
and if the current geographic address information does not exceed the geographic address information, acquiring the new second delivery advertisement based on the geographic address information.
8. A mobile advertisement pushing system is characterized by comprising: advertisement push system, mobile display release system, and mobile management system
The advertisement push system is used for receiving a first delivery advertisement and sending the first delivery advertisement to the mobile display publishing system;
the mobile display publishing system is used for receiving the first delivered advertisement, acquiring geographical position information, capturing a second delivered advertisement according to the geographical position information, switching and playing the first delivered advertisement and the second delivered advertisement according to a preset switching publishing algorithm, and sending the geographical position information to the mobile management system;
the mobile management system receives the geographic position information, marks the geographic position information on a preset observation map, marks an effective area on the observation map by taking the geographic position information as a circle center according to a preset area radius, and displays the effective area and the geographic position information.
9. A mobile advertisement pushing device, comprising: a memory having instructions stored therein and at least one processor, the memory and the at least one processor interconnected by a line;
the at least one processor invokes the instructions in the memory to cause the mobile advertisement push device to perform the mobile advertisement push method of any of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements a method of pushing a mobile advertisement according to any one of claims 1 to 7.
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Application publication date: 20210817 |