CN116342194A - Control method and system for mobile intelligent screen and display terminal - Google Patents
Control method and system for mobile intelligent screen and display terminal Download PDFInfo
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Abstract
The invention relates to the technical field of display control, and particularly discloses a control method, a system and a display terminal of a mobile intelligent screen. According to the invention, a propaganda planning route is generated by performing propaganda planning; acquiring route environment data, and dividing a plurality of environment division routes; acquiring mobile propaganda data, and matching to obtain a plurality of matched propaganda data; and tracking the current dividing route and the current propaganda data corresponding to the mark, and propaganda and displaying the current propaganda data. Can carry out propaganda planning, generate propaganda planning route, acquire route environmental data, carry out the environment with propaganda planning route again and cut apart the route with removing propaganda data and match, and then at the current route of dividing that corresponds of mobile propaganda in-process, the initiative switching of propaganda demonstration is carried out to the current data of propaganda of dividing of locating mark, thereby carries out the initiative adjustment of propaganda according to the route condition of difference, realizes having abundant, targeted mobile advertisement propaganda, improves mobile advertisement effect.
Description
Technical Field
The invention belongs to the technical field of display control, and particularly relates to a control method and system for a mobile intelligent screen and a display terminal.
Background
An intelligent screen is an intelligent hardware device, and generally refers to a screen terminal integrating more interaction modes such as audio and video, body building, education and the like. Because the wisdom screen function is abundant, remove wisdom screen can be used to remove advertising for remove advertising more convenient, clear.
However, in the prior art, mobile advertisement propaganda is usually to repeatedly play propaganda videos, and can not carry out active adjustment of propaganda according to different route conditions, and propaganda videos are repeated and monotonous, so that targeted mobile advertisement propaganda can not be realized, and the propaganda effect is poor.
Disclosure of Invention
The embodiment of the invention aims to provide a control method, a system and a display terminal for a mobile intelligent screen, and aims to solve the problems in the background technology.
In order to achieve the above object, the embodiment of the present invention provides the following technical solutions:
a control method of a mobile intelligent screen specifically comprises the following steps:
receiving propaganda demand information of a mobile intelligent screen, acquiring propaganda origin positions, performing propaganda planning, and generating a propaganda planning route;
acquiring route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes;
acquiring mobile propaganda data of a mobile intelligent screen, and matching according to a plurality of environment dividing routes to obtain a plurality of matched propaganda data;
and carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
As a further limitation of the technical scheme of the embodiment of the invention, the steps of receiving the propaganda requirement information of the mobile intelligent screen, acquiring the propaganda origin position, performing propaganda planning, and generating a propaganda planning route specifically comprise the following steps:
receiving propaganda requirement information for a mobile intelligent screen;
content analysis is carried out on the propaganda demand information, and propaganda demand mileage and a plurality of key propaganda positions are determined;
acquiring a propaganda origin position;
and integrating the propaganda origin position, the propaganda demand mileage and a plurality of key propaganda positions to conduct propaganda planning, and generating a propaganda planning route.
As a further limitation of the technical solution of the embodiment of the present invention, the obtaining route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes specifically includes the following steps:
acquiring route environment data of the propaganda planning route;
performing tag analysis on the route environment data to obtain a plurality of route environment tags;
carrying out route segmentation analysis according to a plurality of route environment labels, and determining a plurality of segmentation positions;
and carrying out environment segmentation on the propaganda planning route according to the segmentation positions to obtain a plurality of environment segmentation routes.
As a further limitation of the technical solution of the embodiment of the present invention, the obtaining the route environment data of the propaganda planning route specifically includes the following steps:
receiving set environment range data;
and acquiring environmental data of the propaganda planning route according to the environmental range data to obtain route environmental data.
As a further limitation of the technical solution of the embodiment of the present invention, the obtaining mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of the environmental division routes, obtaining a plurality of matching propaganda data specifically includes the following steps:
acquiring mobile propaganda data of a mobile intelligent screen;
according to the route environment labels, classifying and identifying the mobile propaganda data to obtain a classifying and identifying result;
and carrying out classified matching on the mobile propaganda data according to the classified recognition result to obtain a plurality of matched propaganda data.
As a further limitation of the technical solution of the embodiment of the present invention, the performing mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the mark, and performing propaganda display on the current propaganda data specifically includes the following steps:
performing mobile propaganda real-time positioning to obtain real-time positioning data;
tracking the current dividing route corresponding to the mark from a plurality of environment dividing routes according to the real-time positioning data;
tracking current propaganda data corresponding to the mark from a plurality of matched propaganda data according to the current dividing route;
and in the current dividing route, carrying out propaganda display on the current propaganda data.
A control system for a mobile intelligent screen, the system comprising a promotional route planning unit, a route environment segmentation unit, a promotional division matching unit and a tracking switch display unit, wherein:
the propaganda route planning unit is used for receiving propaganda demand information of the mobile intelligent screen, acquiring propaganda origin positions, performing propaganda planning and generating a propaganda planning route;
the route environment segmentation unit is used for acquiring route environment data of the propaganda planning route, and carrying out environment segmentation on the propaganda planning route to obtain a plurality of environment division routes;
the propaganda division matching unit is used for acquiring mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of environment division routes to obtain a plurality of matched propaganda data;
and the tracking switching display unit is used for carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
As a further limitation of the technical solution of the embodiment of the present invention, the propaganda route planning unit specifically includes:
the information receiving module is used for receiving propaganda requirement information of the mobile intelligent screen;
the content analysis module is used for carrying out content analysis on the propaganda requirement information and determining propaganda requirement mileage and a plurality of key propaganda positions;
the origin acquisition module is used for acquiring the propaganda origin position;
and the route planning module is used for carrying out propaganda planning by integrating the propaganda origin position, the propaganda required mileage and a plurality of key propaganda positions to generate a propaganda planning route.
As a further limitation of the technical solution of the embodiment of the present invention, the route environment segmentation unit specifically includes:
the environment acquisition module is used for acquiring the route environment data of the propaganda planning route;
the tag analysis module is used for carrying out tag analysis on the route environment data to obtain a plurality of route environment tags;
the segmentation analysis module is used for carrying out route segmentation analysis according to a plurality of the route environment labels and determining a plurality of segmentation positions;
and the route segmentation module is used for carrying out environment segmentation on the propaganda planning route according to a plurality of segmentation positions to obtain a plurality of environment segmentation routes.
A display terminal, the terminal comprising:
one or more processors;
a memory for storing one or more programs;
the program or programs, when executed by the processor or processors, cause the processor or processors to implement the control method of the mobile intelligent screen as described above.
Compared with the prior art, the invention has the beneficial effects that:
according to the embodiment of the invention, the propaganda planning route is generated by performing propaganda planning; acquiring route environment data, and dividing a plurality of environment division routes; acquiring mobile propaganda data, and matching to obtain a plurality of matched propaganda data; and tracking the current dividing route and the current propaganda data corresponding to the mark, and propaganda and displaying the current propaganda data. Can carry out propaganda planning, generate propaganda planning route, acquire route environmental data, carry out the environment with propaganda planning route again and cut apart the route with removing propaganda data and match, and then at the current route of dividing that corresponds of mobile propaganda in-process, the initiative switching of propaganda demonstration is carried out to the current data of propaganda of dividing of locating mark, thereby carries out the initiative adjustment of propaganda according to the route condition of difference, realizes having abundant, targeted mobile advertisement propaganda, improves mobile advertisement effect.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following description will briefly introduce the drawings that are needed in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are only some embodiments of the present invention.
Fig. 1 shows a flowchart of a method provided by an embodiment of the present invention.
Fig. 2 shows a flowchart of generating a promotional planned route in a method provided by an embodiment of the present invention.
Fig. 3 shows a flowchart of planning a route environment segmentation in a method provided by an embodiment of the present invention.
Fig. 4 shows a flowchart of route environment data acquisition in the method provided by the embodiment of the invention.
Fig. 5 shows a flowchart of mobile advertisement data matching in the method provided by the embodiment of the invention.
Fig. 6 shows a flowchart of a promotional display tracking switch in a method provided by an embodiment of the present invention.
Fig. 7 shows an application architecture diagram of a system provided by an embodiment of the present invention.
Fig. 8 shows a block diagram of a promotional route planning unit in a system according to an embodiment of the present invention.
Fig. 9 is a block diagram showing a route environment dividing unit in the system according to the embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present invention more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
It can be appreciated that in the prior art, mobile advertisement propaganda is usually repeated to play propaganda videos, and can not carry out initiative adjustment of propaganda according to different route conditions, and propaganda videos are repeated and monotonous, and targeted mobile advertisement propaganda can not be realized, so that the propaganda effect is poor.
In order to solve the problems, according to the embodiment of the invention, a propaganda planning route is generated by performing propaganda planning; acquiring route environment data, and dividing a plurality of environment division routes; acquiring mobile propaganda data, and matching to obtain a plurality of matched propaganda data; and tracking the current dividing route and the current propaganda data corresponding to the mark, and propaganda and displaying the current propaganda data. Can carry out propaganda planning, generate propaganda planning route, acquire route environmental data, carry out the environment with propaganda planning route again and cut apart the route with removing propaganda data and match, and then at the current route of dividing that corresponds of mobile propaganda in-process, the initiative switching of propaganda demonstration is carried out to the current data of propaganda of dividing of locating mark, thereby carries out the initiative adjustment of propaganda according to the route condition of difference, realizes having abundant, targeted mobile advertisement propaganda, improves mobile advertisement effect.
Fig. 1 shows a flowchart of a method provided by an embodiment of the present invention.
Specifically, in a preferred embodiment of the present invention, a control method for a mobile intelligent screen includes the following steps:
and step S101, receiving propaganda requirement information of the mobile intelligent screen, acquiring propaganda origin position, performing propaganda planning, and generating a propaganda planning route.
In the embodiment of the invention, when mobile advertisement propaganda is required to be carried out through a mobile intelligent screen, propaganda requirement information of the mobile intelligent screen is received through an interactive interface of the mobile intelligent screen, content analysis is carried out on the propaganda requirement information, propaganda requirement mileage and a plurality of key propaganda positions required by the mobile advertisement propaganda are determined, origin positioning is carried out, the propaganda origin position is obtained, propaganda route planning meeting the propaganda requirement information is carried out by integrating the propaganda origin position, the propaganda requirement mileage and the plurality of key propaganda positions, and a propaganda planning route is generated.
It can be understood that the generated propaganda planning route starts from the propaganda origin position and returns to the propaganda origin position, so that the propaganda planning route can pass through a plurality of key propaganda positions, and the total route distance can meet the route of propaganda requirement mileage.
Specifically, fig. 2 shows a flowchart of generating a promotional planned route in the method provided by the embodiment of the present invention.
In the preferred embodiment provided by the invention, the steps of receiving the propaganda requirement information of the mobile intelligent screen, acquiring the propaganda origin position, performing propaganda planning, and generating a propaganda planning route specifically comprise the following steps:
in step S1011, promotional demand information for the mobile intelligent screen is received.
Step S1012, content analysis is carried out on the propaganda requirement information, and propaganda requirement mileage and a plurality of key propaganda positions are determined.
In step S1013, the propaganda origin position is acquired.
And step S1014, integrating the propaganda origin position, the propaganda required mileage and a plurality of key propaganda positions to conduct propaganda planning, and generating a propaganda planning route.
Further, the control method of the mobile intelligent screen further comprises the following steps:
step S102, obtaining route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes.
In the embodiment of the invention, the environment range radius is determined by receiving the set environment range data, each route point in the propaganda planning route is taken as an origin, the environment radiation range is determined by integrating the origin and the environment range radius, building information in the environment radiation range is acquired from a preset electronic map, the acquired plurality of building information are subjected to environment analysis to obtain the route environment data along the propaganda planning route, the route environment data are subjected to label analysis to obtain a plurality of route environment labels, the propaganda planning route is subjected to cutting analysis by determining the positions of the plurality of route environment labels corresponding to the propaganda planning route, a plurality of dividing positions are determined, and the propaganda planning route is subjected to environment division of different route environment labels according to the plurality of dividing positions to obtain a plurality of environment dividing routes.
It can be understood that the environmental analysis is to analyze the social environment, determine the social function by analyzing the social property corresponding to the building information, and further perform the label analysis to obtain the corresponding route environmental label, for example: schools, hospitals, malls, communities, etc.
Specifically, fig. 3 shows a flowchart of planning route environment segmentation in the method provided by the embodiment of the invention.
In a preferred embodiment of the present invention, the obtaining the route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes specifically includes the following steps:
step S1021, obtaining the route environment data of the propaganda planning route.
Specifically, fig. 4 shows a flowchart of route environment data acquisition in the method provided by the embodiment of the invention.
In a preferred embodiment of the present invention, the acquiring the route environment data of the planned propaganda route specifically includes the following steps:
step S10211, the set environment range data is received.
And step S10212, according to the environment range data, carrying out environment data acquisition on the propaganda planning route to obtain route environment data.
Further, the obtaining the route environment data of the propaganda planning route, performing environment segmentation on the propaganda planning route, and obtaining a plurality of environment division routes further includes the following steps:
step S1022, performing tag analysis on the route environment data to obtain a plurality of route environment tags.
Step S1023, carrying out route segmentation analysis according to a plurality of the route environment labels to determine a plurality of segmentation positions.
And step S1024, performing environment segmentation on the propaganda planning route according to a plurality of segmentation positions to obtain a plurality of environment segmentation routes.
Further, the control method of the mobile intelligent screen further comprises the following steps:
and step S103, obtaining mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of environment dividing routes to obtain a plurality of matched propaganda data.
In the embodiment of the invention, the mobile propaganda data is classified, identified and matched according to a plurality of route environment labels by acquiring the mobile propaganda data which is pre-led into the mobile intelligent screen, the mobile propaganda data is divided into a plurality of matched propaganda data, and the plurality of matched propaganda data are respectively in one-to-one correspondence with different route environment labels.
It will be appreciated that different matching promotional data corresponding to different route context labels is targeted promotional data satisfying the corresponding route context label, for example: when the route environment label is "school", the corresponding matched propaganda data may be "propaganda data of stationery".
Specifically, fig. 5 shows a flowchart of mobile advertisement data matching in the method provided by the embodiment of the present invention.
In the preferred embodiment of the present invention, the obtaining mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of the environmental division routes, obtaining a plurality of matching propaganda data specifically includes the following steps:
step S1031, obtaining mobile propaganda data of the mobile intelligent screen.
And S1032, carrying out classification and identification on the mobile propaganda data according to a plurality of route environment labels to obtain a classification and identification result.
And step S1033, carrying out classified matching on the mobile propaganda data according to the classified recognition result to obtain a plurality of matched propaganda data.
Further, the control method of the mobile intelligent screen further comprises the following steps:
and step S104, mobile propaganda is positioned in real time, the current dividing route and the current propaganda data corresponding to the tracking mark are tracked, and propaganda display is carried out on the current propaganda data.
In the embodiment of the invention, when the mobile intelligent screen carries out mobile advertisement propaganda along with the mobile propaganda car, the mobile propaganda is carried out in real time to obtain real-time positioning data, then according to the real-time positioning data, in a plurality of environment partitioning routes, the environment partitioning route of the mobile intelligent screen along with the mobile propaganda car is tracked and identified, when the environment partitioning route is changed, the environment partitioning route which is changed into is marked as the current partitioning route, then according to the current partitioning route, the matching propaganda data corresponding to the current partitioning route is screened out from a plurality of matching propaganda data, and is marked as the current propaganda data, and then the current propaganda data is switched on the mobile intelligent screen, and propaganda display of the current propaganda data is carried out in the current partitioning route, so that when the mobile intelligent screen carries out mobile advertisement propaganda along with the mobile propaganda car, different contents can be displayed along with different environments of a travelling road section, thereby realizing rich and targeted mobile advertising propaganda and improving mobile advertising effect.
Specifically, fig. 6 shows a flowchart of advertisement display tracking switching in the method provided by the embodiment of the present invention.
In the preferred embodiment provided by the invention, the mobile propaganda is positioned in real time, the current dividing route and the current propaganda data corresponding to the tracking mark are tracked, and the propaganda display of the current propaganda data specifically comprises the following steps:
and step S1041, carrying out mobile propaganda real-time positioning to obtain real-time positioning data.
Step S1042, tracking the current dividing route corresponding to the mark from the plurality of environment dividing routes according to the real-time positioning data.
Step S1043, tracking the current advertisement data corresponding to the mark from the plurality of matched advertisement data according to the current dividing route.
And step S1044, in the current dividing route, performing propaganda display on the current propaganda data.
Further, fig. 7 shows an application architecture diagram of the system provided by the embodiment of the present invention.
In another preferred embodiment of the present invention, a control system for a mobile intelligent screen includes:
and the propaganda route planning unit 101 is used for receiving propaganda demand information of the mobile intelligent screen, acquiring the propaganda origin position, performing propaganda planning and generating a propaganda planning route.
In the embodiment of the invention, when mobile advertisement propaganda is required to be carried out through a mobile intelligent screen, the propaganda route planning unit 101 receives propaganda requirement information of the mobile intelligent screen through an interactive interface of the mobile intelligent screen, analyzes the propaganda requirement information, determines propaganda requirement mileage and a plurality of key propaganda positions required by the mobile advertisement propaganda, carries out origin positioning, acquires propaganda origin positions, synthesizes the propaganda origin positions, propaganda requirement mileage and the plurality of key propaganda positions, carries out propaganda route planning meeting the propaganda requirement information, and generates a propaganda planning route.
Specifically, fig. 8 shows a block diagram of the propaganda route planning unit 101 in the system according to the embodiment of the present invention.
In a preferred embodiment provided by the present invention, the advertising route planning unit 101 specifically includes:
and the information receiving module 1011 is used for receiving the propaganda requirement information of the mobile intelligent screen.
And the content analysis module 1012 is used for carrying out content analysis on the propaganda requirement information and determining propaganda requirement mileage and a plurality of key propaganda positions.
The origin acquisition module 1013 is configured to acquire a propaganda origin position.
The route planning module 1014 is configured to synthesize the propaganda origin position, the propaganda demand mileage, and the plurality of key propaganda positions to perform propaganda planning, and generate a propaganda planning route.
Further, the control system of the mobile intelligent screen further comprises:
and the route environment segmentation unit 102 is configured to obtain route environment data of the propaganda planning route, and segment the propaganda planning route into environments to obtain a plurality of environment division routes.
In the embodiment of the present invention, the route environment segmentation unit 102 determines an environment range radius by receiving the set environment range data, and then determines an environment radiation range by taking each route point in the propaganda planning route as an origin, integrating the origin and the environment range radius, further collecting building information in the environment radiation range from a preset electronic map, and obtaining route environment data along the propaganda planning route by performing environment analysis on a plurality of collected building information, and then performing label analysis on the route environment data to obtain a plurality of route environment labels, and cutting and analyzing the propaganda planning route by determining positions of the plurality of route environment labels corresponding to the propaganda planning route, determining a plurality of segmentation positions, and further performing environment segmentation of different route labels on the propaganda planning route according to the plurality of segmentation positions, thereby obtaining a plurality of environment segmentation routes.
Specifically, fig. 9 shows a block diagram of the structure of the road environment splitting unit 102 in the system according to the embodiment of the present invention.
In a preferred embodiment of the present invention, the route context splitting unit 102 specifically includes:
and an environment obtaining module 1021, configured to obtain route environment data of the propaganda planned route.
The tag analysis module 1022 is configured to perform tag analysis on the route environment data to obtain a plurality of route environment tags.
The segmentation analysis module 1023 is configured to perform route segmentation analysis according to a plurality of the route environment tags, and determine a plurality of segmentation positions.
And a route segmentation module 1024, configured to segment the propaganda planning route according to a plurality of segmentation locations to obtain a plurality of environment division routes.
Further, the control system of the mobile intelligent screen further comprises:
and the propaganda division matching unit 103 is used for acquiring mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of environment division routes to obtain a plurality of matched propaganda data.
In the embodiment of the present invention, the propaganda division matching unit 103 performs classification identification and classification matching on mobile propaganda data according to a plurality of route environment tags by acquiring the mobile propaganda data that is pre-led to the mobile intelligent screen, and divides the mobile propaganda data into a plurality of matching propaganda data, where the plurality of matching propaganda data are respectively in one-to-one correspondence with different route environment tags.
And the tracking switching display unit 104 is used for carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
In the embodiment of the invention, when the mobile intelligent screen carries out mobile advertisement propaganda along with the mobile propaganda car, the tracking switching display unit 104 carries out mobile propaganda real-time positioning to obtain real-time positioning data, then according to the real-time positioning data, in a plurality of environment partitioning routes, the environment partitioning route of the mobile intelligent screen along with the mobile propaganda car is tracked and identified, when the environment partitioning route is changed, the environment partitioning route which is changed into is marked as a current partitioning route, then according to the current partitioning route, matching propaganda data corresponding to the current partitioning route is screened out from a plurality of matching propaganda data, and is marked as the current propaganda data, and then the current propaganda data is switched on the mobile intelligent screen, and propaganda display of the current propaganda data is carried out in the current partitioning route, so that when the mobile intelligent screen carries out mobile advertisement propaganda along with the mobile propaganda car, different contents can be propaganda and displayed along with different environments of a travelling road section, the mobile advertising with richness and pertinence is realized, and the mobile advertising effect is improved.
Further, in still another preferred embodiment provided by the present invention, a display terminal includes:
one or more processors;
a memory for storing one or more programs;
the program or programs, when executed by the processor or processors, cause the processor or processors to perform the steps of:
receiving propaganda demand information of a mobile intelligent screen, acquiring propaganda origin positions, performing propaganda planning, and generating a propaganda planning route;
acquiring route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes;
acquiring mobile propaganda data of a mobile intelligent screen, and matching according to a plurality of environment dividing routes to obtain a plurality of matched propaganda data;
and carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
It should be understood that, although the steps in the flowcharts of the embodiments of the present invention are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in various embodiments may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor do the order in which the sub-steps or stages are performed necessarily performed in sequence, but may be performed alternately or alternately with at least a portion of the sub-steps or stages of other steps or other steps.
Those skilled in the art will appreciate that all or part of the processes in the methods of the above embodiments may be implemented by a computer program for instructing relevant hardware, where the program may be stored in a non-volatile computer readable storage medium, and where the program, when executed, may include processes in the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
The technical features of the above-described embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above-described embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The foregoing examples illustrate only a few embodiments of the invention and are described in detail herein without thereby limiting the scope of the invention. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the invention, which are all within the scope of the invention. Accordingly, the scope of protection of the present invention is to be determined by the appended claims.
The foregoing description of the preferred embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, and alternatives falling within the spirit and principles of the invention.
Claims (10)
1. The control method of the mobile intelligent screen is characterized by comprising the following steps of:
receiving propaganda demand information of a mobile intelligent screen, acquiring propaganda origin positions, performing propaganda planning, and generating a propaganda planning route;
acquiring route environment data of the propaganda planning route, and performing environment segmentation on the propaganda planning route to obtain a plurality of environment division routes;
acquiring mobile propaganda data of a mobile intelligent screen, and matching according to a plurality of environment dividing routes to obtain a plurality of matched propaganda data;
and carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
2. The method for controlling a mobile intelligent screen according to claim 1, wherein the steps of receiving the advertisement demand information for the mobile intelligent screen, acquiring the advertisement origin position, performing advertisement planning, and generating the advertisement planning route specifically include the following steps:
receiving propaganda requirement information for a mobile intelligent screen;
content analysis is carried out on the propaganda demand information, and propaganda demand mileage and a plurality of key propaganda positions are determined;
acquiring a propaganda origin position;
and integrating the propaganda origin position, the propaganda demand mileage and a plurality of key propaganda positions to conduct propaganda planning, and generating a propaganda planning route.
3. The method for controlling a mobile intelligent screen according to claim 1, wherein the step of obtaining the route environment data of the planned propaganda route, and performing environment segmentation on the planned propaganda route to obtain a plurality of environment segmentation routes specifically comprises the following steps:
acquiring route environment data of the propaganda planning route;
performing tag analysis on the route environment data to obtain a plurality of route environment tags;
carrying out route segmentation analysis according to a plurality of route environment labels, and determining a plurality of segmentation positions;
and carrying out environment segmentation on the propaganda planning route according to the segmentation positions to obtain a plurality of environment segmentation routes.
4. A control method of a mobile intelligent screen according to claim 3, wherein the obtaining the route environment data of the propaganda planning route specifically includes the following steps:
receiving set environment range data;
and acquiring environmental data of the propaganda planning route according to the environmental range data to obtain route environmental data.
5. The method for controlling a mobile intelligent screen according to claim 3, wherein the step of obtaining mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of the environmental division routes, and obtaining a plurality of matching propaganda data specifically comprises the steps of:
acquiring mobile propaganda data of a mobile intelligent screen;
according to the route environment labels, classifying and identifying the mobile propaganda data to obtain a classifying and identifying result;
and carrying out classified matching on the mobile propaganda data according to the classified recognition result to obtain a plurality of matched propaganda data.
6. The control method of the mobile intelligent screen according to claim 1, wherein the performing mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the mark, and performing propaganda display on the current propaganda data specifically comprises the following steps:
performing mobile propaganda real-time positioning to obtain real-time positioning data;
tracking the current dividing route corresponding to the mark from a plurality of environment dividing routes according to the real-time positioning data;
tracking current propaganda data corresponding to the mark from a plurality of matched propaganda data according to the current dividing route;
and in the current dividing route, carrying out propaganda display on the current propaganda data.
7. The control system of the mobile intelligent screen is characterized by comprising a propaganda route planning unit, a route environment segmentation unit, a propaganda division matching unit and a tracking switching display unit, wherein:
the propaganda route planning unit is used for receiving propaganda demand information of the mobile intelligent screen, acquiring propaganda origin positions, performing propaganda planning and generating a propaganda planning route;
the route environment segmentation unit is used for acquiring route environment data of the propaganda planning route, and carrying out environment segmentation on the propaganda planning route to obtain a plurality of environment division routes;
the propaganda division matching unit is used for acquiring mobile propaganda data of the mobile intelligent screen, and matching according to a plurality of environment division routes to obtain a plurality of matched propaganda data;
and the tracking switching display unit is used for carrying out mobile propaganda real-time positioning, tracking the current dividing route and the current propaganda data corresponding to the marks, and carrying out propaganda display on the current propaganda data.
8. The mobile intelligent screen control system according to claim 7, wherein the promotional route planning unit specifically comprises:
the information receiving module is used for receiving propaganda requirement information of the mobile intelligent screen;
the content analysis module is used for carrying out content analysis on the propaganda requirement information and determining propaganda requirement mileage and a plurality of key propaganda positions;
the origin acquisition module is used for acquiring the propaganda origin position;
and the route planning module is used for carrying out propaganda planning by integrating the propaganda origin position, the propaganda required mileage and a plurality of key propaganda positions to generate a propaganda planning route.
9. The control system of a mobile intelligent screen according to claim 7, wherein the route environment dividing unit specifically comprises:
the environment acquisition module is used for acquiring the route environment data of the propaganda planning route;
the tag analysis module is used for carrying out tag analysis on the route environment data to obtain a plurality of route environment tags;
the segmentation analysis module is used for carrying out route segmentation analysis according to a plurality of the route environment labels and determining a plurality of segmentation positions;
and the route segmentation module is used for carrying out environment segmentation on the propaganda planning route according to a plurality of segmentation positions to obtain a plurality of environment segmentation routes.
10. A display terminal, the terminal comprising:
one or more processors;
a memory for storing one or more programs;
one or more of the programs, when executed by one or more of the processors, cause the one or more processors to implement the method of controlling a mobile smart screen as claimed in any of claims 1-6.
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