JP2014186717A - Travel route-based advertisement provision method, and terminal and advertisement provision apparatus therefor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a travel route-based advertisement provision method, as well as a terminal and an advertisement provision apparatus therefor.SOLUTION: A travel route-based advertisement provision apparatus is for providing advertisements based on a travel route of a terminal and includes: a route information acquisition unit which acquires travel route information generated from a route request signal of the terminal; an advertisement registration processing unit which compares pre-generated candidate advertisement information with validity reference information to generate an advertisement registration list; and a route processing unit which extracts matching advertisement information corresponding to the travel route information from sets of registered advertisement information included in the advertisement registration list to generate and provide coupled route information containing the matching advertisement information.

Description

  The present invention relates to a method for providing a travel route-based advertisement, a terminal therefor, and an advertisement providing apparatus. In more detail, the mobile route information generated by the user's input is received, the advertising information corresponding to the mobile route information is provided to the terminal, and the advertising information is output according to the position and driving state of the terminal. The present invention relates to a method for providing an advertisement, a terminal therefor, and an advertisement providing apparatus.

  The contents described in this part merely provide background information for the present embodiment, and do not constitute prior art.

  When using navigation through the terminal application, the terminal provides location information such as location / place name, road, building, etc. included in the map information, but the location information included in the map information includes various regional information. Therefore, there is a possibility that the capacity of the map becomes excessively large, or the time is somewhat delayed when searching for information on the map.

  In addition, when a business operator operating in a specific location wants to advertise, information can be transmitted only after including the advertising information in the map information of the application, and it is difficult to update the invalid advertisement. There is also a risk of providing the advertisement information to the user.

  Therefore, the present invention has been made in view of the above circumstances, and its purpose is to receive travel route information generated by user input, provide advertisement information corresponding to the travel route information to the terminal, and It is an object of the present invention to provide a method for providing a travel route-based advertisement for outputting advertisement information according to the position and traveling state, a terminal for the same, and an advertisement providing apparatus.

  According to an aspect of the present embodiment, an apparatus for providing a mobile route-based advertisement of a terminal, a route information acquisition unit that acquires travel route information generated based on a route request signal of the terminal; An advertisement registration processing unit for generating an advertisement registration list by comparing the already generated advertisement candidate information with the effective reference information, and among the registered advertisement information included in the advertisement registration list, the travel route information A moving route-based advertisement providing apparatus including a route processing unit that extracts corresponding matching advertisement information and generates and provides combined route information including the matching advertisement information.

  Further, according to another aspect of the present embodiment, a terminal that receives advertisements in conjunction with a route providing device and an advertisement providing device, and a communication unit that receives combined route information from the advertisement providing device; A position detection unit that confirms the current position for each period and generates current position information; and the advertisement providing apparatus that generates an advertisement request signal using an advertisement ID corresponding to the current position information among the combined path information And an advertisement control unit that receives information related to the advertisement content corresponding to the advertisement request signal from the advertisement providing device, determines a current driving state, and outputs information related to the advertisement content. To provide a terminal.

  Further, according to another aspect of the present embodiment, a route providing apparatus that generates movement route information based on a received route request signal, and the movement route information is acquired and included in an already generated advertisement registration list. An advertisement providing device that extracts matching advertisement information corresponding to the travel route information from each registered advertisement information and generates combined route information including the travel route information and the matching advertisement information; and the combined route information And generating an advertisement request signal using an advertisement ID corresponding to the current position information and transmitting the advertisement request signal to the advertisement providing apparatus, and receiving information on advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus, And a terminal that outputs the extracted advertisement information extracted from the information related to the advertisement content by determining a current driving state. To provide the foundation of the advertisement providing system.

  In addition, according to another aspect of the present embodiment, there is provided a method for providing a mobile route-based advertisement of a terminal, wherein the route information acquisition process acquires mobile route information generated based on the route request signal of the terminal. An advertisement registration process for generating an advertisement registration list by comparing the already generated advertisement candidate information with the effective reference information, and among the registered advertisement information included in the advertisement registration list, the travel route information A moving route-based advertisement providing method comprising: extracting corresponding matching advertisement information, and generating and providing combined route information including the matching advertisement information.

  Furthermore, according to another aspect of the present embodiment, the terminal is a method for receiving an advertisement in conjunction with the route providing device and the advertisement providing device, and receives route information received from the advertisement providing device. Generating a request signal using an advertisement ID corresponding to the current position information out of the combined path information, and a position detection process of checking the current position every predetermined period and generating current position information An advertisement control process for transmitting to the advertisement providing device, receiving information about the advertisement content corresponding to the advertisement request signal from the advertisement providing device, determining a current driving state, and outputting the information about the advertisement content. An advertisement output method based on a moving route is provided.

  In addition, according to another aspect of the present embodiment, the process of acquiring the movement route information generated based on the route request signal in the data processing device and the already generated advertisement candidate information are compared with the effective reference information. Generating an advertisement registration list, and extracting matching advertisement information corresponding to the travel route information from each registered advertisement information included in the advertisement registration list, and combining route information including the matching advertisement information And a computer-readable recording medium recording a program for realizing the process of generating the advertising information based on the combined route information based on the current driving state.

  As described above, according to the present embodiment, only valid advertisements are registered among advertisements acquired through user input or linked applications, and the advertisement information is provided in combination with the movement route of the user. Thus, it is possible to prevent the user from receiving an advertisement for a trader whose position is not effective or whose position has moved.

  In addition, the advertisement providing device can manage the advertisement code and the resource data separately, thereby reducing the amount of map data to be processed when the user drives the application through the terminal, which may cause an overload or The effect of preventing bugs can be obtained.

1 is a block diagram schematically illustrating a system for providing a travel route-based advertisement according to an exemplary embodiment. It is a block block diagram which shows roughly the advertisement provision apparatus which concerns on this embodiment. It is a block block diagram which shows schematically the terminal which concerns on this embodiment. FIG. 5 is a flowchart illustrating a method for providing a travel route-based advertisement according to an exemplary embodiment. It is an illustration for demonstrating the operation | movement which produces | generates an advertisement registration list using the effective reference information by time which concerns on this embodiment. It is an illustration figure for demonstrating the operation | movement which produces | generates an advertisement registration list using the effective reference information by the position which concerns on this embodiment. It is an illustration for demonstrating the operation | movement which produces | generates the coupling | bonding path | route information which concerns on this embodiment. It is an illustration figure for demonstrating operation | movement of the code matching part which concerns on this embodiment. It is an illustration figure for demonstrating the operation | movement which the terminal which concerns on this embodiment controls a display advertisement. It is an illustration figure for demonstrating the operation | movement which the terminal which concerns on this embodiment controls a display advertisement. It is an illustration figure for demonstrating the display which the terminal which concerns on this embodiment outputs an advertisement. It is an illustration for showing a service that provides an advertisement based on a point according to the present embodiment. It is an illustration for showing a service that provides an advertisement based on a region according to the present embodiment. It is an illustration for showing a service for providing a multimedia advertisement during traveling according to the present embodiment. It is an exemplary view for showing a service for providing a push advertisement during traveling according to the present embodiment.

  Hereinafter, the present embodiment will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a block diagram schematically illustrating a system for providing a travel route-based advertisement according to the present embodiment.

  The advertisement providing system 100 according to the present embodiment includes a terminal 110, a route providing apparatus 120, an advertisement providing apparatus 130, and a network 140. In the present embodiment, the advertisement providing system 100 is described as including only the terminal 110, the route providing apparatus 120, the advertisement providing apparatus 130, and the network 140. However, this has exemplarily described the technical idea of the present embodiment. If the person has ordinary knowledge in the technical field to which the present embodiment belongs, the constituent elements included in the advertisement providing system 100 are not limited to the essential characteristics of the present embodiment. The present invention can be applied with various modifications and variations.

  The terminal 110 refers to a terminal capable of transmitting and receiving various data (for example, request signals, travel route information, and information related to advertisement content) via the neckwork 140 in accordance with user key operations or commands. Tablet PC), laptop, personal computer (PC), smartphone (Smart Phone), personal digital assistant (PDA) and mobile communication terminal (Mobile Communication Terminal) Or one. In addition, the terminal 110 may be a cloud computing terminal that supports cloud computing that can use services such as data reading / writing and storage, network, and content use via the network 140.

  The terminal 110 includes a memory for storing a program or protocol for communicating with the route providing apparatus 120 and the advertisement providing apparatus 130 via the network 140, a microprocessor for executing and controlling the corresponding program, and the like. Any device can be used as long as server-client communication with the route providing device 120 and the advertisement providing device 130 is possible, and any communication computer device such as a notebook computer, a mobile communication terminal, or a PDA can be used. It is a broad concept including. On the other hand, in the present embodiment, the terminal 110 is described as being realized by a device separate from the route providing device 120 and the advertisement providing device 130. However, in the realization of the actual embodiment, the terminal 110 is the route providing device. 120 and the advertisement providing device 130 can be realized by a stand alone device.

  On the other hand, the terminal 110 is preferably a terminal including a GPS (Global Positioning System) module, but is not necessarily limited thereto. The terminal 110 can extract navigation data from a GPS radio signal received from one or more GPS artificial satellites using a provided GPS module and transmit the navigation data to a separate positioning device via the network 140. The terminal 110 is a terminal provided with a wireless LAN module, and connects to the Internet network through an AP (Access Point) that is recognized (scanned) in the vicinity using the mounted wireless LAN module, and transmits various data. It is a terminal that can send and receive.

  That is, such a terminal 110 is preferably equipped with one or more of a wireless communication module, a GPS module, and a wireless LAN module, but is not necessarily limited thereto. That is, the terminal 110 calculates current position information using a GPS module in an outdoor environment, and calculates current position information through base station-based positioning using a wireless communication module in an indoor environment. Current position information can be calculated through wireless LAN-based positioning using a wireless LAN module.

  The terminal 110 according to the present embodiment is equipped with a route guidance application 112 and can use a travel route-based advertising service. That is, the terminal 110 can drive the route guidance application 112 according to the user's operation or command, and use the travel route-based advertisement service through the route guidance application 112. The installation method of the route guidance application 112 will be described in more detail. When the terminal 110 is a smartphone, the route guidance application 112 can be installed after downloading through the application store. Phone), it can be driven on a VM (Virtual Machine) downloaded via a telecommunications company server.

  Hereinafter, a process of performing a travel route-based advertising service using the route guidance application 112 on which the terminal 110 is installed will be described. The terminal 110 drives a route guidance application 112 installed in accordance with a user operation or command. Thereafter, the terminal 110 transmits a route request signal including departure position information, arrival position information, route position information, and the like input from the user to the route providing apparatus 120. Here, the route providing device 120 generates travel route information based on the route request signal, and provides this to the advertisement providing device 130. The advertisement providing apparatus 130 that has received the movement route information provides the terminal 110 with combined route information including the advertisement ID of the advertisement corresponding to the movement route information.

  The terminal 110 confirms the current position, generates current position information, generates an advertisement request signal corresponding to the current position information, and receives information related to advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus 130. In addition, the terminal 110 determines the driving state using the current position information and the current traffic information received from the route providing device 120, and then outputs information related to the advertising content corresponding to the exposed advertisement information in the combined route information. .

  The route providing device 120 performs an operation of generating movement route information based on a route request signal from the terminal 110 via the network 140.

  The route providing apparatus 120 according to the present embodiment receives and stores traffic information from a plurality of traffic information centers (not shown), and updates at a predetermined cycle. The route providing device 120 can generate movement route information related to the optimum movement route among a plurality of routes generated using departure position information, arrival position information, routed position information, and the like included in the received route request signal. . On the other hand, the route providing device 120 can update the travel route information according to the current travel speed of the terminal 110.

  The advertisement providing device 130 receives the travel route information generated based on the route request signal from the route providing device 120 and compares the advertisement candidate information acquired from the terminal 110 with the valid reference information to generate an advertisement registration list. Here, the advertisement candidate information is preferably information generated based on a trade name, position information, and the like input by the user using the terminal 110, but is not necessarily limited to this, and the API ( It may be information acquired from an advertising application (not shown) linked using a method such as Application Programming Interface. Here, the valid reference information is information including a valid period, a presentation time, an advertisement position, etc., and the advertisement registration processing unit 220 compares the advertisement candidate information with the valid reference information and registers the valid time and position. An advertisement registration list including advertisement information is generated.

  Further, the advertisement providing apparatus 130 generates registered advertisement position information by combining each registered advertisement information included in the advertisement registration list with road identification information on a map that has already been stored. The matching advertisement information including the advertisement ID matched with the travel route information acquired from the route providing device 120, the information related to the advertisement content, the advertisement position information, and the like is extracted, and the entire or one of the travel route information and the extracted matching advertisement information is extracted. Is generated and transmitted to the terminal 110. Here, the combined route information preferably includes only the advertisement ID among the movement route information and the matching advertisement information, but is not necessarily limited thereto.

  Meanwhile, when the advertisement providing device 130 receives an advertisement request signal based on the advertisement ID included in the combined route information from the terminal 110, the advertisement providing apparatus 130 includes a database provided outside or inside with information related to the advertisement content corresponding to the advertisement request signal. It is extracted from (not shown) and provided to the terminal 110 so that the advertisement is output.

  The network 140 refers to a network that can transmit and receive data using an Internet protocol using various wired and wireless communication technologies such as the Internet network, an intranet network, a mobile communication network, and a satellite communication network. Such a network 140 includes not only a closed network such as a LAN (Local Area Network) and a WAN (Wide Area Network) and an open network such as the Internet, but also CDMA (Code Division Multiple Access), WCDMA (WCDMA). Networks such as registered trademark (Wideband Code Division Multiple Access), GSM (registered trademark) (Global System for Mobile Communications), LTE (Long Term Evolution), EPC (Evolved Packet Core), etc. It is a concept commonly used as a computing network.

  FIG. 2 is a block configuration diagram schematically showing the advertisement providing apparatus according to the present embodiment.

  The advertisement providing apparatus 130 according to the present embodiment includes a transmission / reception unit 210, an advertisement registration processing unit 220, a code matching unit 230, a combined path generation unit 240, an extraction unit 250, and a storage unit 260. In the present embodiment, the advertisement providing apparatus 130 is described as including only the transmission / reception unit 210, the advertisement registration processing unit 220, the code matching unit 230, the coupling route generation unit 240, the extraction unit 250, and the storage unit 260. Is merely illustrative of the technical idea of the present embodiment, and any person having ordinary knowledge in the technical field to which the present embodiment belongs will depart from the essential characteristics of the present embodiment. The components included in the advertisement providing apparatus 130 can be variously modified and applied without departing from the scope.

  The transmission / reception unit 210 is connected to the terminal 110 and the route providing device 120 and performs an operation of transmitting / receiving data.

  The transmission / reception unit 210 according to the present embodiment acquires travel route information generated based on the route request signal from the route providing apparatus 120. Here, the travel route information is information generated based on a route request signal including departure position information, arrival position information, route position information, and the like, and is generated using real-time traffic information, user collected traffic information, and the like. You can also.

  The advertisement registration processing unit 220 performs an operation of generating an advertisement registration list by comparing the advertisement candidate information acquired through the transmission / reception unit 210 with the effective reference information. Here, it is preferable that the advertisement candidate information is information generated based on a trade name, position information, and the like input by the user using the terminal 110, but is not necessarily limited to this, and is not limited to API or the like. The information may be acquired from an advertisement application (not shown) linked using the above method. Here, the valid reference information is information including a valid period, a presentation time, an advertisement position, etc., and the advertisement registration processing unit 220 compares the advertisement candidate information with the valid reference information and registers the valid time and position. An advertisement registration list including advertisement information is generated. For example, when the holiday registration and public holiday data are used as the effective reference information, the advertisement registration processing unit 220 removes the advertisement candidate information for the business that does not operate on the holiday and the public holiday, and the advertisement candidate for the business that operates on the holiday and the public holiday. Only information can be confirmed as registered advertisement information, and an advertisement registration list including the information can be generated.

  In addition, the advertisement registration processing unit 220, when using information about the administrative code and area of the already set region as the effective reference information, the advertisement candidate information for the business that does not correspond to the local administrative code and area or cannot grasp the position Can be confirmed, and only the advertisement candidate information for the business corresponding to the local administrative code and the area can be confirmed as the registered advertisement information, and an advertisement registration list including such registered advertisement information can be generated.

  The code matching unit 230 combines each registered advertisement information included in the advertisement registration list generated from the advertisement registration processing unit 220 with road identification information on the already stored map to generate registered advertisement position information. Perform the action. Here, the code matching unit 230 can generate registered advertisement position information using road identification information regarding a predetermined road (for example, a road located in front of a trader corresponding to the registered advertisement information) on the already stored map. . In addition, the code matching unit 230 uses a plurality of road identification information included in a predetermined region on a map that has already been stored (for example, a road located within a radius of 100 m of a trader corresponding to registered advertisement information). Registered advertisement position information can be generated.

  The combined route generation unit 240 extracts matching advertisement information that is matched with the travel route information acquired from the route providing device 120 from the registered advertisement position information, and the travel route information and all or a part of the extracted matching advertisement information. The coupling route information including is generated. On the other hand, it is preferable that the combined route information generated by the combined route generation unit 240 is stored in the storage unit 260, and the combined route information is classified and stored in the storage unit 260 into advertisement ID, information related to advertisement content, and the like.

  The combined route generation unit 240 can generate combined route information including only the advertisement ID among the moving route information and the matching advertisement information, and can transmit the generated combined route information to the terminal 110. At this time, the terminal 110 confirms the current position, extracts an advertisement ID corresponding to the current position from the received combined route information, and generates an advertisement request signal based on the extracted advertisement ID.

  On the other hand, when the combined route generation unit 240 includes the matching route information including the travel route information, the advertisement ID, and the information related to the advertisement content, the terminal 110 does not generate the advertisement request signal, and the advertisement content corresponding to the current position itself. It is also possible to extract and display information about.

  When the advertisement request signal corresponding to the combined route information is received from the terminal 110, the extraction unit 250 extracts information about the advertisement content based on the advertisement request signal from the storage unit 260, and sends the extracted information about the advertisement content to the terminal 110. provide.

  The storage unit 260 stores all data for providing advertisements by the advertisement providing apparatus 130. The storage unit 260 according to the present embodiment classifies and stores the movement route information, the advertisement ID, the information about the advertisement content, and the like included in the combined route information generated by the combined route generation unit 240 for each category. Here, the storage unit 260 is preferably a database, but is not necessarily limited thereto.

  On the other hand, although the storage unit 260 is described as being provided in the advertisement providing apparatus 130 in FIG. 2, the storage unit 260 is not necessarily limited thereto, and stores data such as a DB apparatus and an external storage server. It may be realized in the form of a separate storage device.

  FIG. 3 is a block diagram schematically showing a terminal according to the present embodiment.

  The terminal 110 according to the present embodiment includes a communication unit 310, a position detection unit 320, an advertisement control unit 330, an output unit 340, and an input unit 350. In the present embodiment, the terminal 110 is described as including only the communication unit 310, the position detection unit 320, the advertisement control unit 330, the output unit 340, and the input unit 350, but this illustrates the technical idea of the present embodiment. If the person has ordinary knowledge in the technical field to which the present embodiment belongs, the configuration included in the terminal 110 without departing from the essential characteristics of the present embodiment. Various modifications and changes can be made to the elements.

  The communication unit 310 performs an operation of transmitting and receiving various types of information and data in conjunction with the route providing device 120 and the advertisement providing device 130.

  The communication unit 310 according to the present embodiment transmits a route request signal including departure position information, arrival position information, and route position information input from a user to the route providing apparatus 120 so that movement route information is generated. To do.

  In addition, the communication unit 310 receives the combined route information from the advertisement providing apparatus 130 and outputs the displayed advertisement information based on the received combined route information. Meanwhile, the communication unit 310 may transmit an advertisement request signal corresponding to the combined route information to the advertisement providing apparatus 130 in the process of outputting the displayed advertisement information.

  The position detection unit 320 performs an operation of confirming the current position of the terminal 110 and generating current position information. The position detection unit 320 according to the present embodiment confirms the current position using GPS or a wireless communication signal, and generates current position information using coordinate values for the confirmed current position.

  The advertisement control unit 330 determines the current running state, determines the displayed advertisement information from the combined route information received from the advertisement providing apparatus 130, and outputs the displayed advertisement information. The advertisement control unit 330 according to the present embodiment includes a traveling state determination unit 332 and an exposed advertisement determination unit 334. The operation of the advertisement control unit 330 will be described in detail as being divided into the respective components as follows.

  The travel state determination unit 332 performs an operation of determining the travel state using the current traffic information received from the route providing device 120 and the current position information detected by the position detection unit 320. More specifically, the travel state determination unit 332 determines at least one travel state of the terminal 110 located in the vehicle, such as straight ahead, left turn, stop, and waiting for a signal.

  The exposed advertisement determination unit 334 generates an advertisement request signal corresponding to the current position information, and outputs the information related to the advertisement content when receiving the information related to the advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus 130. The operation of determining the display advertisement information is performed.

  The exposed advertisement determination unit 334 according to the present embodiment generates an advertisement request signal using the advertisement ID corresponding to the current position information among the combined route information received from the advertisement providing apparatus 130, and sends an advertisement request from the advertisement providing apparatus 130. If the information about the advertisement content corresponding to the request signal is received, the information is output in the form of multimedia advertisement such as text, video and audio at a position not overlapping with the movement route information included in the combined route information. Determine the advertising information.

  The output unit 340 outputs the displayed advertisement information to a display provided in the terminal, and the input unit 350 provides a route request signal for requesting the route providing apparatus 120 to generate the travel route information and the advertisement provision. An advertisement registration request signal for requesting that the advertisement candidate information is generated by the device 130 may be received from the user using a method such as a touch screen, a keypad, and a voice.

  FIG. 4 is a flowchart illustrating a method for providing a travel route-based advertisement according to the present embodiment.

  The terminal 110 transmits a route request signal input by a user operation to the route providing apparatus 120 (S410).

  The route providing device 120 generates travel route information based on the received route request signal, and transmits the generated travel route information to the advertisement providing device 130 (S412).

  The advertisement providing apparatus 130 receives the travel route information (S414), and determines whether the advertisement candidate information has been acquired (S420). Here, it is preferable that the advertisement candidate information is information generated based on a trade name, position information, and the like input by the user using the terminal 110, but is not necessarily limited to this, and is not limited to API or the like. It may be information acquired from an advertising application (not shown) linked using a method such as

  When the advertisement providing apparatus 130 acquires advertisement candidate information in step S420, the advertisement candidate information is compared with the valid reference information to generate registered advertisement information (S430), and an advertisement registration list including valid registered advertisement information is generated. (S440).

  The advertisement providing apparatus 130 extracts matching advertisement information corresponding to the travel route information from the registered advertisement information included in the advertisement registration list (S450). Here, the advertisement providing apparatus 130 further includes a process of generating the registered advertisement position information by combining each of the registered advertisement information included in the generated advertisement registration list with the road identification information on the map. In such a case, the advertisement providing apparatus 130 can extract matching advertisement information matched with the travel route information acquired from the route providing apparatus 120 from the registered advertisement position information.

  The advertisement providing apparatus 130 generates combined route information including all or part of the matching advertisement information including the movement route information, the advertisement ID, and information related to the advertisement content, and transmits the combined route information to the terminal 110 (S460).

  The terminal 110 confirms the current position, generates current position information (S470), extracts an advertisement ID corresponding to the current position information from the combined route information received from the advertisement providing apparatus 130 (S472), and is generated. The advertisement request signal is transmitted to the advertisement providing apparatus 130 (S474).

  The advertisement providing apparatus 130 extracts information related to the advertisement content corresponding to the received advertisement request signal and provides the extracted information to the terminal 110 (S480).

  The terminal 110 determines the driving state using the current position information generated in step S470 and the current traffic information received from the route providing device 120, and displays the advertisement content based on the determined driving state. The advertisement information is extracted and output. Here, the terminal 110 outputs the advertisement information in the form of multimedia such as text, video and audio at a position that does not overlap with the travel route information (S482). Here, the terminal 110 may output information regarding the advertising content immediately without extracting the advertising information.

  The terminal 110 outputs the displayed advertisement information to a display provided in the terminal (S490).

  In FIG. 4, the steps S410 to S490 are described as being sequentially executed. However, this is merely illustrative of the technical idea of the embodiment of the present invention, and the present invention is not limited thereto. Those who have ordinary knowledge in the technical field to which one embodiment belongs can be executed by changing the order shown in FIG. 4 without departing from the essential characteristics of one embodiment of the present invention, Since one or more of the steps S410 to S490 can be modified and modified in various ways to be executed in parallel, FIG. 4 is not limited to the chronological order. .

  FIG. 5 is an exemplary diagram for explaining an operation of generating an advertisement registration list using time-effective reference information according to the present embodiment.

  As shown in FIG. 5, the transmission / reception unit 210 can be realized including an “interface module”. The transmission / reception unit 210 transmits / receives various data in cooperation with the terminal 110 and the route providing device 120 and can process a protocol necessary for transmission / reception.

  As shown in FIG. 5, the advertisement registration processing unit 220 can be realized including an “advertisement registration module” and an “advertisement control module”. Here, the advertisement registration processing unit 220 generates an advertisement registration list (for example, the advertisement list in FIG. 5) by comparing the advertisement candidate information acquired through the transmission / reception unit 210 with the effective reference information. Here, the valid reference information is information including a valid period, a presentation time, an advertisement position, etc., and the advertisement registration processing unit 220 compares the advertisement candidate information with the valid reference information and registers the valid time and position. An advertisement registration list including advertisement information is generated. For example, when using the holiday and public holiday data as the effective reference information, the advertisement registration processing unit 220 removes the advertisement candidate information for the business not operating on the holiday and the public holiday, and the advertisement candidate information for the business operating on the holiday and the public holiday Can be confirmed as registered advertisement information, and an advertisement registration list including this can be generated.

  As shown in FIG. 5, the storage unit 260 can be realized including a “DB server”. The storage unit 260 can store the advertisement registration information and the advertisement registration list generated by the advertisement registration processing unit 220, and can provide any information necessary for providing the advertisement in the advertisement providing apparatus 130, such as travel route information, advertisement ID, and the like. Information related to advertising content can be classified and stored by category. Here, the storage unit 260 is preferably a database, but is not necessarily limited thereto.

  FIG. 6 is an exemplary diagram for explaining an operation of generating an advertisement registration list using the effective reference information based on position according to the present embodiment.

  As shown in FIG. 6, the transmission / reception unit 210 can be realized including an “interface module”. The transmission / reception unit 210 transmits / receives various data in cooperation with the terminal 110 and the route providing device 120 and can process a protocol necessary for transmission / reception.

  As shown in FIG. 5, the advertisement registration processing unit 220 can be realized including an “advertisement registration module” and an “advertisement control module”. Here, the advertisement registration processing unit 220 generates an advertisement registration list (for example, the advertisement list of FIG. 6) by comparing the advertisement candidate information acquired through the transmission / reception unit 210 with the effective reference information. Here, the valid reference information is information including a valid period, a presentation time, an advertisement position, etc., and the advertisement registration processing unit 220 compares the advertisement candidate information with the valid reference information and registers the valid time and position. An advertisement registration list including advertisement information is generated. For example, the advertisement registration processing unit 220, when using information about the administrative code and area of the already set region as the effective reference information, the advertisement candidate information for the business that does not correspond to the local administrative code and area or cannot grasp the position , And confirm only the advertisement candidate information for the merchant corresponding to the local administrative code and area (for example, administrative district code data, administrative district polygon data in FIG. 6) as the registered advertising information. An advertisement registration list including can be generated.

  As shown in FIG. 5, the storage unit 260 can be realized including a “DB server”. The storage unit 260 can store the advertisement registration information and the advertisement registration list generated by the advertisement registration processing unit 220, and can provide any information necessary for providing the advertisement in the advertisement providing apparatus 130, such as travel route information, advertisement ID, and the like. Information related to advertising content can be classified and stored by category. Here, the storage unit 260 is preferably a database, but is not necessarily limited thereto.

  FIG. 7 is an exemplary diagram for explaining an operation of generating the coupling path information according to the present embodiment.

  As shown in FIG. 7, the transmission / reception unit 210 can be realized including an “interface module”. The transmission / reception unit 210 can transmit / receive various data in cooperation with the terminal 110 and the route providing device 120 and process a protocol necessary for transmission / reception.

  The code matching unit 230 can be realized by including “source-advertising matching data”, “source-service link matching data”, and “service network data”. The code matching unit 230 is included in the already generated advertisement registration list. The registered advertisement position information can be generated by combining each registered advertisement information with the road identification information on the already stored map.

  As illustrated in FIG. 7, the combined route generation unit 240 can be realized including a “data loader”, a “route conversion module”, and an “advertisement combination module”. Here, the combined route generation unit 240 extracts matching advertisement information matched with the travel route information acquired from the route providing device 120 from the registered advertisement position information, and the entire travel route information and the extracted matching advertisement information. Alternatively, coupling path information including a part is generated.

  As shown in FIG. 6, the storage unit 260 can be realized including a “DB server”. The storage unit 260 can store all information necessary for providing the advertisement by the advertisement providing apparatus 130, for example, information on the travel route information, the advertisement ID, and the advertisement content, classified according to each category. Here, the storage unit 260 is preferably a database, but is not necessarily limited thereto.

  FIG. 8 is an exemplary diagram for explaining the operation of the code matching unit according to the present embodiment.

  The code matching unit 230 combines each registered advertisement information included in the advertisement registration list generated from the advertisement registration processing unit 220 with road identification information on the already stored map to generate registered advertisement position information. Perform the action.

  As illustrated in FIG. 8, the code matching unit 230 uses the road identification information regarding a predetermined road that has already been stored (for example, a road located in front of a trader corresponding to the registered advertisement information) to register the first registered advertisement position information. 810 can be generated. For example, when the road identification information of the road located in front of the trader with respect to the first advertisement is “1-1”, the code matching unit 230 combines the first advertisement and “1-1” to “advertisement 1− First registered advertisement position information 810 such as (1-1) ”can be generated.

  In addition, the code matching unit 230 uses a plurality of road identification information included in a predetermined region on a map that has already been stored (for example, a road located within a radius of 100 m of a trader corresponding to registered advertisement information). Second registered advertisement position information 820 can also be generated. For example, the code matching unit 230 has “1-1”, “1-2”, “2-1”, and “2-2” as road identification information of roads located within a radius of 100 m of the trader for the first advertisement. If there is, the second registration such as “Advertisement 1- (1-1)-(1-2)-(2-1)-(2-2)” by combining the first advertisement with “1-1”. Advertisement location information 820 can be generated.

  FIG. 9 is an exemplary diagram for explaining an operation in which the terminal according to the present embodiment controls the display advertisement.

  As shown in FIG. 9, (a) is an exemplary diagram for explaining a process of determining the running state by the advertisement control unit 330, and (b) is a position where a voice expression advertisement based on the determination of the running state can be output FIG.

  If it is confirmed in FIG. 9A that the vehicle is stopped based on the current position information, the advertisement control unit 330 determines the traveling state based on the current traffic information received from the route providing device 120 (S920). ), When it is determined that it is a stagnation section, the advertisement information can be output (S930). On the other hand, if it is determined in step S920 that the running state is smooth, it is confirmed whether the vehicle is in the left turn section (S940). If it is determined that the vehicle is waiting in the left turn section, the display advertisement information can be output ( S942). On the other hand, if it is confirmed in step S940 that it is not a left turn section, it is recognized that there is a position information error or stop, but the advertisement information is not output (S944).

  As shown in FIG. 9B, the advertisement control unit 330 outputs the exposed advertisement information in the straight section, and does not output the displayed advertisement information when the rotation guide section and the danger guide section are output. On the other hand, FIG. 9B shows that the advertisement information is for voice, but the present invention is not necessarily limited to this, and can be applied to the advertisement information such as text and video.

  FIG. 10 is an exemplary diagram for explaining a display on which the terminal according to the present embodiment outputs an advertisement.

  (A) of FIG. 10 shows a display that outputs the advertising information for text on the terminal 110, and (b) shows a display that outputs the advertising information for the video on the terminal 110, (C) shows the display which outputs the advertising information with respect to the voice at the terminal 110. Here, the display advertisement information is preferably output at a position that does not overlap with the travel route information.

  FIG. 11 is an exemplary diagram illustrating a service that provides an advertisement based on a point according to the present embodiment.

  A shown in FIG. 11 is an exemplary diagram illustrating a case where the user manually controls the map screen and receives an advertisement on the map of the terminal 110. The terminal 110 indicates that “the user uses the terminal 110 and the route guidance application 112. To display the map screen → Reduce the screen or move the map to the desired position by user input → Transmit the advertisement request signal to the advertisement providing apparatus 130 on the corresponding screen → Receive information about the advertisement content from the advertisement providing apparatus 130 → "Output advertisement information corresponding to information related to advertisement content" can be performed.

  B shown in FIG. 11 is an exemplary diagram showing a case where an advertisement is provided on a map of the terminal 110 when the user travels using a vehicle. To display a map screen by moving route information → move a map by moving a vehicle → transmit an advertisement request signal to the advertisement providing apparatus 130 on a screen for a predetermined area → receive information about advertisement contents from the advertisement providing apparatus 130 → An operation such as “output exposed advertisement information corresponding to information related to advertisement content” can be performed.

  FIG. 12 is an exemplary diagram illustrating a service for providing an advertisement based on a region according to the present embodiment.

  A shown in FIG. 12 is an exemplary diagram illustrating a case where an advertisement is provided when a change in the administrative district occurs on the map of the terminal 110 when the user travels using a vehicle. The user executes the route guidance application 112 on the terminal 110 to display the map screen based on the travel route information → the movement of the map due to the movement of the vehicle → the change of the administrative area on the map occurs → the administrative area that has entered the advertisement providing device 130 An operation such as “transmission of an advertisement request signal including information such as a code and an area name → receive information on advertisement content from the advertisement providing apparatus 130 → output exposed advertisement information corresponding to information on advertisement content” can be performed.

  B shown in FIG. 12 is an exemplary diagram illustrating a case where the terminal 110 receives an advertisement for the vicinity of the destination when the user searches for the destination. To display the screen where you can enter the name and address of the destination → enter the name and address for the destination → receive the search results corresponding to the input from the route providing device 120 → selected among the search results An operation for transmitting an advertisement request signal including information such as a code for a position and an area name → receiving information about advertisement content from the advertisement providing apparatus 130 → outputting display advertisement information corresponding to information about advertisement content ”can be performed.

  FIG. 13 is an exemplary diagram illustrating a service for providing a multimedia advertisement during traveling according to the present embodiment.

  As shown in FIG. 13, it is determined that the vehicle equipped with the terminal 110 is stopped based on the current traffic information received from the route providing device 120 while traveling and the current position information of the terminal 110 confirmed through the GPS. For example, an advertisement request signal corresponding to the travel route information is transmitted to the advertisement providing apparatus 130, and information related to the advertisement content is received from the advertisement providing apparatus 130 to display the displayed advertisement.

  FIG. 14 is an exemplary diagram illustrating a service for providing a push advertisement during traveling according to the present embodiment.

  As illustrated in FIG. 14, when the user sets to allow push advertisement via the terminal 110, the advertisement providing apparatus 130 moves the terminal 110 that is located in the already set advertisement area or passes through the advertisement area. A push advertisement including information regarding advertisement content may be provided to the searched terminal 110 and displayed on the terminal 110. For example, the advertisement providing apparatus 130 searches for a predetermined area in order to provide an advertisement for “30% gasoline price 10% discount” registered in real time, and the terminal 110 of the user who has set “allow push advertisement” is provided. When a search is made, a push advertisement including information related to advertisement content for “30% gasoline cost 10% discount” can be provided to the searched terminal 110.

  The above description is merely illustrative of the technical idea of the present embodiment, and any person who has ordinary knowledge in the technical field to which the present embodiment belongs is essential to the present embodiment. Various modifications and variations can be made without departing from the characteristics. Therefore, this embodiment is not intended to limit the technical idea of the present embodiment, but is for explanation. The scope of the technical idea of the present embodiment is not limited by such an embodiment. Absent. The protection scope of the present embodiment must be construed by the following claims, and all technical ideas that fall within the scope equivalent thereto should be construed as being included in the scope of rights of the present embodiment.

DESCRIPTION OF SYMBOLS 100 Advertisement providing system 110 Terminal 112 Road guide application 120 Route providing device 130 Advertisement providing device 210 Transmission / reception unit 220 Advertisement registration processing unit 230 Code matching unit 240 Combined route generation unit 250 Extraction unit 260 Storage unit 310 Communication unit 320 Position detection unit 330 Advertisement Control unit 340 Output unit

Claims (19)

A device for providing an advertisement based on the movement path of a terminal,
A route information acquisition unit for acquiring movement route information generated based on the route request signal of the terminal;
An ad registration processing unit that generates an ad registration list by comparing the already generated ad candidate information with the effective reference information;
A route processing unit that extracts matching advertisement information corresponding to the travel route information from each registered advertisement information included in the advertisement registration list, and generates and provides combined route information including the matching advertisement information; An apparatus for providing an advertisement based on a moving route, comprising: The route processing unit
A code matching unit that generates registered advertisement position information by combining each registered advertisement information with road identification information on a map that has already been stored;
A combined route generation unit that extracts the matching advertisement information corresponding to the travel route information from the registered advertisement position information and adds the matching advertisement information to the travel route information to generate combined route information. The moving route-based advertisement providing device according to claim 1. The code matching unit includes:
3. The travel route-based advertisement providing apparatus according to claim 2, wherein the registered advertisement position information is generated using the road identification information for a road corresponding to the registered advertisement information on the already stored map. . The code matching unit includes:
3. The registered advertisement position information is generated using a plurality of the road identification information for a plurality of roads included in an area corresponding to the registered advertisement information on the already stored map. The travel route-based advertisement providing device described in 1. A storage unit that stores at least one of the advertisement ID, the information related to the advertisement content, and the position coordinate value included in the registered advertisement position information;
And an extraction unit configured to extract information on the advertisement content from the storage unit based on the advertisement request signal when an advertisement request signal corresponding to the combined route information is received from the terminal. Item 3. The travel route-based advertisement providing device according to Item 2. The validity criterion information includes at least one of a validity period, a presentation time, and an advertisement position,
The advertisement registration processing unit generates the advertisement candidate information based on an advertisement registration request signal received from the terminal, and determines that the advertisement candidate information is valid advertisement information by comparing the advertisement candidate information with the validity reference information. The apparatus of claim 1, wherein the advertisement registration list is generated. A terminal that receives an advertisement in conjunction with a route providing device and an advertisement providing device,
A communication unit that receives combined route information from the advertisement providing device;
A position detection unit that confirms the current position at regular intervals and generates current position information;
Of the combined route information, an advertisement request signal is generated using an advertisement ID corresponding to the current position information and transmitted to the advertisement providing apparatus, and information related to advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus. And an advertisement control unit that determines the current running state and outputs information related to the advertisement content. The advertisement control unit
And a display advertisement determining unit configured to output the extracted advertisement information out of the information related to the advertisement content based on the current driving state and the current position information. Item 8. The terminal according to Item 7. The advertisement control unit
The terminal according to claim 8, wherein when it is determined that the current section is a stagnation section based on the current traffic information and the current position information received from the route providing device, the exposed advertisement information is output. The advertisement control unit
9. The display advertisement information according to claim 8, wherein when it is determined that the vehicle is waiting in a left turn section based on the current traffic information and the current position information received from the route providing device, the exposed advertisement information is output. Terminal. The advertisement control unit
The terminal according to claim 8, wherein, when it is determined that the vehicle is a straight section based on the current traffic information and the current position information received from the route providing device, the terminal advertisement information is output. The above-mentioned advertisement information is
The information includes at least one of text advertisement information, video advertisement information, and audio advertisement information, and is output at a position that does not overlap with the travel route information included in the combined route information. Item 9. The terminal according to Item 8. A route providing device for generating movement route information based on the received route request signal;
Obtaining the travel route information, and extracting matching advertisement information corresponding to the travel route information from each of the registered advertisement information included in the already generated advertisement registration list, the travel route information and the matching advertisement An advertisement providing device for generating combined route information including information;
Of the combined route information, an advertisement request signal is generated using an advertisement ID corresponding to the current position information and transmitted to the advertisement providing apparatus, and information related to advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus. And a terminal that outputs the extracted advertisement information extracted from the information related to the advertisement content by determining the current driving state. A method for providing mobile route-based advertising,
A route information acquisition process for acquiring movement route information generated based on the route request signal of the terminal;
An ad registration process in which an ad registration list is generated by comparing the already generated ad candidate information with the effective criteria information,
A route processing step of extracting matching advertisement information corresponding to the travel route information from each registered advertisement information included in the advertisement registration list, and generating and providing combined route information including the matching advertisement information; A method for providing an advertisement based on a movement route, comprising: The route processing process includes:
A code matching process for generating registered advertisement position information by combining each registered advertisement information with road identification information on a map already stored;
A combined route generation step of extracting the matching advertisement information corresponding to the movement route information from the registered advertisement position information, and adding the matching advertisement information to the movement route information to generate combined route information. The method for providing an advertisement based on a movement route according to claim 14. An information storage process for storing on the basis of at least one of an advertisement ID, information on advertisement content, and position coordinate value included in the registered advertisement position information;
And an information extraction step of extracting information related to the advertisement content from the storage unit based on the advertisement request signal when an advertisement request signal corresponding to the combined route information is received from the terminal. The method for providing an advertisement based on a movement route according to claim 15. A method in which a terminal receives an advertisement in conjunction with a route providing device and an advertisement providing device,
A route information receiving process for receiving combined route information from the advertisement providing device;
A position detection process for confirming the current position at regular intervals and generating current position information,
Of the combined route information, an advertisement request signal is generated using an advertisement ID corresponding to the current position information and transmitted to the advertisement providing apparatus, and information related to advertisement content corresponding to the advertisement request signal from the advertisement providing apparatus. And an advertisement control process for determining the current driving state and outputting information related to the advertisement content. The advertisement control process includes:
The method includes a step of determining a current advertisement and determining an advertisement advertisement that is extracted from information related to the advertisement content based on the current driving state and the current position information. Item 18. The travel route-based advertisement output method according to Item 17. In data processing equipment,
A process of acquiring travel route information generated based on a route request signal;
Comparing the generated ad candidate information with the effective criteria information to generate an ad registration list,
A process of extracting matching advertisement information corresponding to the travel route information from each registered advertisement information included in the advertisement registration list, and generating combined route information including the matching advertisement information;
The computer-readable recording medium which recorded the program for implement | achieving the process of outputting the display advertisement information by the said combined route information based on the present driving state.

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