CN115907860A - Playing method and playing device for vehicle-mounted advertisement, electronic equipment and storage medium - Google Patents
Playing method and playing device for vehicle-mounted advertisement, electronic equipment and storage medium Download PDFInfo
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- CN115907860A CN115907860A CN202211463331.XA CN202211463331A CN115907860A CN 115907860 A CN115907860 A CN 115907860A CN 202211463331 A CN202211463331 A CN 202211463331A CN 115907860 A CN115907860 A CN 115907860A
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Abstract
The application discloses a playing method of a vehicle-mounted advertisement, a playing device of the vehicle-mounted advertisement, electronic equipment and a computer readable storage medium. The playing method comprises the following steps: acquiring image information and/or positioning information of a region near a current driving region; determining an area type of a next driving area based on the image information and/or the positioning information; pre-caching vehicle-mounted advertisements associated with the region types; and responding to the vehicle reaching the next driving area, and playing the pre-cached vehicle-mounted advertisement. By the method, the timeliness of playing the vehicle-mounted advertisement can be improved.
Description
Technical Field
The present application relates to the field of data analysis technologies, and in particular, to a method for playing a vehicle-mounted advertisement, a device for playing a vehicle-mounted advertisement, an electronic device, and a computer-readable storage medium.
Background
Urban buses, long-and-short-distance passenger cars and the like are common transportation travel tools for people. The vehicle-mounted advertising machine can play entertainment programs and various useful information and carry out advertising, enriches the entertainment culture life in the vehicle and can achieve the purposes of social public welfare advertising and product advertising of merchants. Therefore, the timeliness of advertisement playing is important.
In the related technology, the advertisement content is updated in time through the 2G or 3G wireless communication module, and the problems of the lack of judgment of the type of the vehicle-mounted advertisement and the timeliness of the advertisement playing when the network communication is not good are not considered. Or the grouping management is carried out on the taxi which enters the network to issue the program file, the program file is related to the playing effect of the advertisement, and the problem of the timeliness of the advertisement playing is not considered; or single-point monitoring is carried out through an infrared detector, the flow is counted, the advertisement putting effect is judged according to the preference of a user, and the timeliness of advertisement playing cannot be solved.
Disclosure of Invention
The technical problem that this application mainly solved is how to improve the promptness of on-vehicle advertisement broadcast.
In order to solve the technical problem, the application provides a method for playing a vehicle-mounted advertisement. The playing method of the vehicle-mounted advertisement comprises the following steps: acquiring image information and/or positioning information of a region near a current driving region; determining an area type of a next driving area based on the image information and/or the positioning information; pre-caching vehicle-mounted advertisements associated with the region types; and responding to the vehicle reaching the next driving area, and playing the pre-cached vehicle-mounted advertisement.
In order to solve the technical problem, the application provides a play device of vehicle-mounted advertisements. This play device of on-vehicle advertisement includes: the system comprises an image device and/or a positioning device, wherein the image device is used for acquiring image information of a nearby area of a current driving area and determining an area set of a next driving area based on the image information; the positioning device is used for acquiring positioning information of a nearby area and determining an area set of a next driving area based on the positioning information; the vehicle-mounted advertising machine is connected with the image device and/or the positioning device and is used for determining the next driving area of the current driving area and the area type of the next driving area based on the area set; and the set top box is connected with the vehicle-mounted advertising machine and is used for pre-caching the vehicle-mounted advertisements related to the area types, and the vehicle-mounted advertising machine responds to the arrival of the vehicle at the next driving area and plays the pre-cached vehicle-mounted advertisements.
In order to solve the technical problem, the application provides an electronic device. The electronic device includes: the processor is used for executing the program data to realize the playing method of the vehicle-mounted advertisement.
In order to solve the above technical problem, the present application provides a computer-readable storage medium, in which program data are stored, and the program data can be executed by a processor to implement the method for playing the vehicle-mounted advertisement.
The beneficial effect of this application is: the method for playing the vehicle-mounted advertisement first obtains image information and/or positioning information of an area near a current driving area, determines an area type of a next driving area based on the image information and/or the positioning information, pre-caches the vehicle-mounted advertisement related to the area type of the next driving area, and plays the pre-cached vehicle-mounted advertisement when a vehicle reaches the next driving area. By the mode, the area type of the next driving area is judged based on the image information and the positioning information of the area nearby the current driving area, and the vehicle-mounted advertisement related to the area type of the next driving area is cached in advance, so that when the vehicle reaches the next driving area, the vehicle-mounted advertisement can be directly obtained from the cache to be played without being downloaded from the advertisement program center platform in real time, and the timeliness of playing the vehicle-mounted advertisement can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a schematic flow chart illustrating an embodiment of a method for playing a vehicle-mounted advertisement according to the present application;
FIG. 2 is a flowchart illustrating a specific process of step S12 in the embodiment of FIG. 1;
FIG. 3 is a flowchart illustrating a specific process of step S14 in the embodiment of FIG. 1;
FIG. 4 is another detailed flowchart of step S14 in the embodiment of FIG. 1;
FIG. 5 is a schematic structural diagram of an embodiment of a playing apparatus for vehicle-mounted advertisements according to the present application;
FIG. 6 is a schematic diagram of a playing device for the vehicle-mounted advertisement and the functions thereof in the embodiment of FIG. 5;
FIG. 7 is a schematic view of a flow chart of a playing apparatus of the vehicle-mounted advertisement in the embodiment of FIG. 5;
FIG. 8 is a schematic structural diagram of an embodiment of an electronic device of the present application;
FIG. 9 is a schematic structural diagram of an embodiment of a computer-readable storage medium of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items and includes such combinations.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The present application firstly proposes a method for playing a vehicle-mounted advertisement, as shown in fig. 1, fig. 1 is a schematic flow diagram of an embodiment of the method for playing a vehicle-mounted advertisement. The playing method of the embodiment specifically includes the following steps:
step S11: image information and/or positioning information of a vicinity of a current driving area is acquired.
The regions can include business circles, administrative regions, line regions and the like, and can also include large business circles, small business circles, large administrative regions, small administrative regions and the like, wherein different regions have different region types.
The vehicle can be provided with a positioning device and/or an image device, positioning information of a nearby area is acquired through the positioning device, and image information of the nearby area is acquired through the image device.
Step S12: the region type of the next region is determined based on the image information and/or the positioning information.
In an application scenario, the imaging device may determine the area type of the next driving area based on the image information of the nearby area, for example, the in-vehicle camera determines the location attribute to be reached, i.e. the area type of the next driving area, according to the captured monitoring picture; the positioning device may determine the area type of the next travel area based on the positioning information of the nearby area, for example, the positioning device searches the quotient area, the administrative area, and the line area of the nearby area with the current position of the vehicle as the midpoint and a certain distance as the radius to determine the area type of the nearby area.
In other embodiments, the area type of the next travel area may be determined only by the image information or the positioning information.
The vehicle is also provided with a vehicle-mounted advertising machine which further carries out comprehensive analysis on the area type reported by the image device and the area type reported by the positioning device so as to finally determine the area type of the next driving area to which the vehicle arrives. For example, the area type of the business district is a business type, the area type of the administrative district is an administrative type, and the area type of the line district is a line type. Or various different area types may be represented by different identification information to improve the processing efficiency of the in-vehicle advertising machine.
Alternatively, the present embodiment may implement step S12 by a method as shown in fig. 2, and the method of the present embodiment includes step S21 to step S24.
Step S21: a set of regions for a next driving area is determined based on the image information and/or the positioning information.
There may be a plurality of next travel areas of different area types in the vicinity acquired by the positioning device, constituting an area set. There may be a plurality of next travel regions of different region types in the vicinity region acquired by the image device, constituting a region set.
Step S22: and acquiring the current position information of the current driving area, the playing time length of the vehicle-mounted advertisement related to the current driving area and the driving speed of the vehicle.
The vehicle-mounted advertising machine acquires the current position information of the current driving area, the playing time length of the vehicle-mounted advertisement related to the current driving area and the driving speed of the vehicle.
Step S23: and determining the position information of the vehicle when the vehicle-mounted advertisement related to the current driving area is played completely based on the playing time length, the driving speed and the current position information of the vehicle.
Specifically, the vehicle-mounted advertisement machine firstly obtains current position information of the vehicle, namely current position information of a current driving area, determines the driving distance of the vehicle when the vehicle finishes playing the vehicle-mounted advertisement based on the driving speed of the vehicle and the playing time length of the vehicle-mounted advertisement, and finally determines the position information of the vehicle when playing of the vehicle-mounted advertisement related to the current driving area finishes based on the distance, the current position information and the driving route of the vehicle.
Step S24: and acquiring the next driving area matched with the position information from the area set, and determining the area type of the next driving area matched with the position information.
The in-vehicle advertising machine determines a next travel area matching the location information from the set of areas based on the location information of the vehicle, and determines an area type of the next travel area.
Step S13: the in-vehicle advertisements associated with the zone types are pre-cached.
When the vehicle is located in the current driving area, the vehicle-mounted advertisement related to the current driving area is played, for example, when the vehicle is located in a shopping mall area, marketing advertisements of various commodities in the shopping mall can be played; for example, when the vehicle is located in an administrative area, advertisements related to regional construction and public welfare can be displayed.
After the vehicle-mounted advertisement machine determines the area type of the next driving area, the set top box downloads the vehicle-mounted advertisement associated with the area type of the next driving area from the advertisement program center platform and caches the vehicle-mounted advertisement.
Step S14: and responding to the vehicle reaching the next driving area, and playing the pre-cached vehicle-mounted advertisement.
And responding to the vehicle reaching the next driving area, and playing the vehicle-mounted advertisement which is cached in advance by the set top box and is associated with the area type of the next driving area by the vehicle-mounted advertisement machine.
In this way, the area type of the next driving area is determined based on the image information and the positioning information of the area near the current driving area, and the vehicle-mounted advertisement associated with the area type of the next driving area is cached in advance, so that when the vehicle reaches the next driving area, the vehicle-mounted advertisement can be directly obtained from the cache to be played without being downloaded from the advertisement program center platform in real time, and the timeliness of playing the vehicle-mounted advertisement can be improved.
In an application scenario, various combination situations related to an area type set of a next driving area can be preset, the area type of the next driving area includes but is not limited to a business circle, an administrative area, a line area, and the like, for example, a driving area with a short distance to the current driving area, that is, the next driving area is an administrative area but also belongs to the business circle, the area type of the next driving area needs to comprehensively determine the influence of the business circle or the influence of the level of the administrative area, the business circle is also divided into a large business circle, a medium business circle, a small business circle, and the like, the administrative area is also divided into levels, for example, provincial level, city level, or district level, and the line area is also divided into lines of long distance, short distance, fixed, non-fixed, and the like.
In the embodiment, a point where a current driving area of a vehicle is located is taken as a reference point, a front fan-shaped (approximately circular) area is taken as a reference surface, a next driving area which is reached when an advertisement is played is judged according to the driving speed of the vehicle, the area type of the next driving area is comprehensively judged, and the type and the content of the advertisement which needs to be played are determined.
Alternatively, the present embodiment may implement step S14 by a method as shown in fig. 3, where the method of the present embodiment includes step S31 to step S33.
Step S31: in response to the vehicle reaching the next travel area, it is determined whether the area types of the next travel area are plural.
In an application scenario, some driving areas may be comprehensive areas, for example, a driving area includes three areas, namely a business area, an administrative area and a line area, and the vehicle-mounted advertisement player determines the area type of the next driving area to be the business type, the administrative type and the line type.
In another application scenario, some driving areas may include a plurality of sub-areas of the same type, for example, the driving area may include a plurality of business circles, and the plurality of business circles include a large business circle and a small business circle. The types of zones of different size quotient circles are also different.
Step S32: in response to the area types of the next travel area being plural, priorities of the plural area types are determined.
When the vehicle-mounted advertising machine determines that the area types of the next driving area are multiple, the priority of the multiple area types is further determined.
The priority of the zone type may be preset, or may be determined based on the positioning information, the influence degree, and the like of the travel zone. For example, for different sizes of business circles, the priorities can be comprehensively determined based on the positions of the business circles and the influence degree of the business circle range.
Step S33: and playing the pre-cached vehicle-mounted advertisement based on the priority.
And the vehicle-mounted advertisement machine plays the pre-cached vehicle-mounted advertisement from high to low according to the priority. For example, the vehicle-mounted advertisement associated with the business district with high priority is played first, and then the vehicle-mounted advertisement associated with the business district with low priority is played.
In other embodiments, the vehicle-mounted advertisement machine may also determine the vehicle-mounted advertisement with the highest priority before the vehicle reaches the next driving area, so that when the vehicle reaches the next driving area, the vehicle-mounted advertisement with the highest priority is directly played, and the timeliness of playing the vehicle-mounted advertisement can be further improved.
In some application scenarios, a cache failure may result due to network problems. For this reason, the present embodiment may implement step S14 by the method as shown in fig. 4, and the method of the present embodiment includes step S41 to step S43.
Step S41: it is determined whether the in-vehicle advertisement associated with the zone type has been cached.
In response to the in-vehicle advertisement associated with the area type having been cached, executing step S42; in response to the in-vehicle advertisement associated with the area type not being cached, step S43 is performed.
Step S42: and playing the pre-cached vehicle-mounted advertisement.
Detailed description the above-described embodiments may be referred to.
If the caching is successful, the vehicle-mounted advertisement machine plays the pre-cached vehicle-mounted advertisement when the vehicle reaches the next driving area.
Step S43: and downloading the vehicle-mounted advertisement associated with the area type from the advertisement platform, and playing the vehicle-mounted advertisement on line.
If the caching fails, when the vehicle reaches the next driving area, the vehicle-mounted advertisement machine directly downloads the vehicle-mounted advertisement associated with the area type from the advertisement platform and plays the vehicle-mounted advertisement on line.
In other embodiments, the method for playing the vehicle-mounted advertisement further includes: and determining whether the network quality is good, responding to the good network instruction, directly downloading the vehicle-mounted advertisement associated with the area type from the advertisement platform by the vehicle-mounted advertisement machine, and playing the vehicle-mounted advertisement on line.
In other embodiments, the method for playing the vehicle-mounted advertisement further includes: and responding to the failure of the area type determination of the next driving area, acquiring the current time, acquiring the vehicle-mounted advertisement corresponding to the current time based on a preset play list, and playing the vehicle-mounted advertisement corresponding to the current time by the vehicle-mounted advertisement player.
The priorities of the region types from high to low are: if none of the business circles (large business circle, small business circle), administrative region and line region exist, the corresponding advertisement playing types are judged according to the time nodes, such as morning, noon and evening, such as working day, rest day and holiday, the time periods are different, and the corresponding advertisement types are correspondingly changed.
The present application further provides a playing device for a vehicle-mounted advertisement, as shown in fig. 5, fig. 5 is a schematic structural diagram of an embodiment of the playing device for a vehicle-mounted advertisement, and the playing device of the embodiment includes: the system comprises an image device 51, a positioning device 52, a vehicle-mounted advertising machine 53 and a set top box 54, wherein the image device 51 is used for acquiring image information of a nearby area of a current driving area and determining an area set of a next driving area based on the image information; the positioning device 52 is used for acquiring positioning information of a nearby area and determining an area set of a next driving area based on the positioning information; the vehicle-mounted advertising machine 53 is connected with the image device 51 and/or the positioning device 52 and is used for determining a next driving area of the current driving area and the area type thereof based on the area set; the set-top box 54 is connected to the in-vehicle advertising machine 53 for pre-caching the in-vehicle advertisements associated with the zone types, and the in-vehicle advertising machine 53 plays the pre-cached in-vehicle advertisements in response to the vehicle arriving at the next driving zone.
Wherein the positioning device 52 may be a positioning system, and may be integrated in other components of the playing device.
In one application scenario, as shown in fig. 6, the image device 51 may be an in-vehicle camera, and the set-top box 54 may be an intelligent digital television set-top box. The advertising program center platform acquires the vehicle-mounted advertisement and issues the vehicle-mounted advertisement to the set top box 54; the set-top box 54 caches in advance the vehicle-mounted advertisements and television programs corresponding to the area type of the next driving area; the image device 51 collects the image information of the area near the current driving area, analyzes the image information and pre-judges the area type of the next driving area; the positioning device 52 acquires the positioning information of the area near the current driving area, analyzes the positioning information, and pre-judges the area type of the next driving area; the vehicle-mounted advertising machine 53 comprehensively analyzes the pre-judgment result of the image device 51 and the positioning device 52 on the area type of the next driving area to determine the next driving area and the area type thereof; the set-top box 54 caches in advance vehicle-mounted advertisements and television programs corresponding to the area type of the next driving area; the vehicle-mounted advertisement player 53 plays the pre-cached vehicle-mounted advertisement offline or plays the vehicle-mounted advertisement or the television program online when the vehicle arrives at the next driving area.
Specifically, as shown in fig. 7, the positioning device 52 searches for business circles, administrative areas, and line areas of the nearby area with the current position of the vehicle as the midpoint and a certain distance as the radius, and reports the business circles, administrative areas, and line areas to the area type of the next area to be reached by the vehicle-mounted advertisement player 53 in a priority order. The vehicle-mounted camera judges the area type of the next area to be reached according to the shot monitoring picture of the nearby area; the vehicle-mounted camera and the positioning device 52 complement each other, and perform parallel analysis, and if none of the images is identified, report time data to the vehicle-mounted advertising machine 53, so that the vehicle-mounted advertising machine 53 obtains and plays the vehicle-mounted advertisement corresponding to the time data based on the preset play list. The vehicle-mounted advertising machine 53 comprehensively analyzes the pre-judgment result of the vehicle-mounted camera and the positioning device 52 on the region type of the next driving region to determine the next driving region and the region type thereof, and determines whether the set top box 54 caches the vehicle-mounted advertisement related to the region type of the next driving region, if so, the vehicle-mounted advertising machine 53 directly plays the cached vehicle-mounted advertisement; if the cache is not available, downloading the vehicle-mounted advertisement associated with the area type of the next driving area from the advertisement program center platform in real time, and further determining whether the network quality is good; if the network quality is good, the vehicle-mounted advertisement player 53 plays the downloaded vehicle-mounted advertisement on line, and reserves a part of bandwidth to download the vehicle-mounted advertisement associated with the next driving area to the set-top box 54.
And so on, the program list scheduled to be downloaded in advance at least keeps each advertisement type with a certain cache space, and under the condition that the set-top box 54 has space and the network quality is good, part of bandwidth is allocated, and part of vehicle-mounted advertisements in the cache are downloaded in advance.
The vehicle-mounted advertising machine is widely applied to the traffic industry, although the design of the self structure, the function and the like of the vehicle-mounted advertising machine tends to be mature at present, the playing timeliness of the vehicle-mounted advertising machine has certain problems, the vehicle-mounted advertising machine has certain delay and hysteresis phenomena, and the condition that the type of the advertisement is not consistent with the position of the advertisement is also existed. Therefore, the inventors have proposed the technical solution of the present application in view of these problems. The technical scheme of the application has the following advantages at least:
the types of the vehicle-mounted advertisements played on the vehicle-mounted advertisement player are analyzed, only storage space of each type can be allocated according to the type condition of each playing, the vehicle-mounted advertisements correspondingly bound in a business district (or other types of areas) passing through the route are prejudged according to the passing speed and the business district position, and are downloaded in advance, so that the timeliness of the playing of the vehicle-mounted advertisements is ensured.
The present application further provides an electronic device, as shown in fig. 8, fig. 8 is a schematic structural diagram of an embodiment of the electronic device of the present application. The electronic device 100 of the present embodiment includes a processor 101, a memory 102 coupled to the processor 101, an input/output device 103, and a bus 104.
The processor 101, the memory 102, and the input/output device 103 are respectively connected to the bus 104, the memory 102 stores program data, and the processor 101 is configured to execute the program data to implement the method for playing the vehicle-mounted advertisement.
In the present embodiment, the processor 101 may also be referred to as a CPU (Central Processing Unit). The processor 101 may be an integrated circuit chip having signal processing capabilities. The processor 101 may also be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. A general purpose processor may be a microprocessor or the processor 101 may be any conventional processor or the like.
The present application further provides a computer-readable storage medium, as shown in fig. 9, fig. 9 is a schematic structural diagram of an embodiment of the computer-readable storage medium of the present application. The computer-readable storage medium 131 has stored thereon program data 132, and the program data 132 when executed by a processor (not shown) implements the playing of the above-described in-vehicle advertisement.
The computer-readable storage medium 131 of this embodiment may be, but is not limited to, a usb disk, an SD card, a PD optical drive, a removable hard disk, a high-capacity floppy drive, a flash memory, a multimedia memory card, a server, and the like.
The method for playing the vehicle-mounted advertisement first obtains image information and/or positioning information of an area near a current driving area, determines an area type of a next driving area based on the image information and/or the positioning information, pre-caches the vehicle-mounted advertisement related to the area type of the next driving area, and plays the pre-cached vehicle-mounted advertisement when a vehicle reaches the next driving area. By the mode, the area type of the next driving area is judged based on the image information and the positioning information of the area nearby the current driving area, and the vehicle-mounted advertisement related to the area type of the next driving area is cached in advance, so that when the vehicle reaches the next driving area, the vehicle-mounted advertisement can be directly obtained from the cache to be played without being downloaded from the advertisement program center platform in real time, and the timeliness of playing the vehicle-mounted advertisement can be improved.
In addition, if the above functions are implemented in the form of software functions and sold or used as a standalone product, the functions may be stored in a storage medium readable by a mobile terminal, that is, the present application also provides a storage device storing program data, which can be executed to implement the method of the above embodiments, the storage device may be, for example, a usb disk, an optical disk, a server, etc. That is, the present application may be embodied as a software product, which includes several instructions for causing an intelligent terminal to perform all or part of the steps of the methods described in the embodiments.
In the description of the present application, reference to the description of "one embodiment," "some embodiments," "an example," "a specific example," or "some examples" or the like is intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or to implicitly indicate the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, such as an ordered listing of executable instructions that can be viewed as implementing logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device (e.g., a personal computer, server, network device, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions). For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
If the technical scheme of the application relates to personal information, a product applying the technical scheme of the application clearly informs personal information processing rules before processing the personal information, and obtains personal independent consent. If the technical scheme of the application relates to sensitive personal information, before the sensitive personal information is processed, a product applying the technical scheme of the application obtains individual consent and simultaneously meets the requirement of 'explicit consent'. For example, at a personal information collection device such as a camera, a clear and significant identifier is set to inform that the personal information collection range is entered, the personal information is collected, and if the person voluntarily enters the collection range, the person is regarded as agreeing to collect the personal information; or on the device for processing the personal information, under the condition of informing the personal information processing rule by using obvious identification/information, obtaining personal authorization by modes of popping window information or asking a person to upload personal information of the person by himself, and the like; the personal information processing rule may include information such as a personal information processor, a personal information processing purpose, a processing method, and a type of personal information to be processed.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings, or which are directly or indirectly applied to other related technical fields, are intended to be included within the scope of the present application.
Claims (10)
1. A method for playing vehicle-mounted advertisements is characterized by comprising the following steps:
acquiring image information and/or positioning information of a region near a current driving region;
determining an area type of a next driving area based on the image information and/or the positioning information;
pre-caching vehicle-mounted advertisements associated with the area types;
and responding to the vehicle reaching the next driving area, and playing the vehicle-mounted advertisement which is cached in advance.
2. The playback method according to claim 1, wherein the determining an area type of a next driving area based on the image information and/or the positioning information comprises:
determining a set of regions of a next driving region based on the image information and/or the positioning information;
acquiring the current position information of the current driving area, the playing time length of the vehicle-mounted advertisement related to the current driving area and the driving speed of the vehicle;
determining position information of the vehicle when the vehicle-mounted advertisement related to the current area is played based on the current position information, the playing time length and the running speed;
and acquiring a next driving area matched with the position information from the area set, and determining the area type of the next driving area matched with the position information.
3. The playback method according to claim 1, wherein the playing the pre-cached in-vehicle advertisement in response to the vehicle reaching the next travel area comprises:
determining whether the area types of the next driving area are various in response to the vehicle reaching the next driving area;
determining priorities of a plurality of region types in response to the region types of the next driving region being a plurality of types;
and playing the pre-cached vehicle-mounted advertisement based on the priority.
4. The playback method according to claim 3, further comprising:
determining the priority based on positioning information and a degree of influence of the next travel area.
5. The playback method according to claim 1, wherein the playing the pre-cached in-vehicle advertisement in response to the vehicle reaching the next travel area comprises:
in response to a vehicle reaching the next travel zone, determining whether an in-vehicle advertisement associated with the zone type has been cached;
responding to the cached vehicle-mounted advertisement associated with the area type, and playing the vehicle-mounted advertisement cached in advance;
and responding to the condition that the vehicle-mounted advertisement associated with the area type is not cached, downloading the vehicle-mounted advertisement associated with the area type from an advertisement platform, and playing the vehicle-mounted advertisement on line.
6. The playback method according to claim 5, further comprising:
determining whether the network quality is good;
and responding to the good network quality, executing the steps of downloading the vehicle-mounted advertisement associated with the area type from the advertisement platform and playing the vehicle-mounted advertisement on line.
7. The playback method according to any one of claims 1 to 6, further comprising:
responding to the failure of the area type determination of the next driving area, and acquiring the current time;
acquiring a vehicle-mounted advertisement corresponding to the current time based on a preset play list;
and playing the vehicle-mounted advertisement corresponding to the current time.
8. A playing device of vehicle-mounted advertisements is characterized by comprising:
the system comprises an image device and/or a positioning device, wherein the image device is used for acquiring image information of a nearby area of a current driving area and determining an area set of a next driving area based on the image information; the positioning device is used for acquiring positioning information of the nearby area and determining an area set of a next driving area based on the positioning information;
the vehicle-mounted advertising machine is connected with the image device and/or the positioning device and is used for determining a next driving area of the current driving area and an area type of the next driving area based on the area set;
and the set top box is connected with the vehicle-mounted advertising machine and is used for pre-caching the vehicle-mounted advertisements related to the area types, and the vehicle-mounted advertising machine responds to the arrival of the vehicle in the next driving area and plays the pre-cached vehicle-mounted advertisements.
9. An electronic device, comprising: a processor and a memory, wherein the memory stores program data, and the processor is used for executing the program data to realize the playing method of the vehicle-mounted advertisement according to any one of claims 1-7.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores program data which, when executed by a processor, implements a method of playing in-vehicle advertisements according to any one of claims 1 to 7.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211463331.XA CN115907860A (en) | 2022-11-17 | 2022-11-17 | Playing method and playing device for vehicle-mounted advertisement, electronic equipment and storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202211463331.XA CN115907860A (en) | 2022-11-17 | 2022-11-17 | Playing method and playing device for vehicle-mounted advertisement, electronic equipment and storage medium |
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| CN115907860A true CN115907860A (en) | 2023-04-04 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116342194A (en) * | 2023-05-31 | 2023-06-27 | 深圳清大电子科技有限公司 | Control method and system for mobile intelligent screen and display terminal |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116342194A (en) * | 2023-05-31 | 2023-06-27 | 深圳清大电子科技有限公司 | Control method and system for mobile intelligent screen and display terminal |
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