CN110111126A - The put-on method and client of advertisement, server-side, system - Google Patents
The put-on method and client of advertisement, server-side, system Download PDFInfo
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- CN110111126A CN110111126A CN201910232437.0A CN201910232437A CN110111126A CN 110111126 A CN110111126 A CN 110111126A CN 201910232437 A CN201910232437 A CN 201910232437A CN 110111126 A CN110111126 A CN 110111126A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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Abstract
The invention discloses a kind of put-on method of advertisement and client, server-side, systems, it is related to field of communication technology, main purpose is to solve the existing store information or the marketing advertisement such as preferential activity for sending businessman to periphery user by papery leaflet, will cause human cost waste and paper resources a large amount of consumption the problem of.It include: that server-side by bluetooth equipment sends Bluetooth broadcast；Client detects the Bluetooth broadcast that bluetooth equipment is sent by Bluetooth function module；After detecting the Bluetooth broadcast, sends advertisement and launch request；Server-side receives advertisement and launches request；Judge whether the use state data meet the fixed condition that user is launched in the advertisement according to the identification information；If meeting, sends advertisement and launch request response；Client receives advertisement and launches request response；Show the ad content.
Description
Technical field
The present invention relates to a kind of field of communication technology, put-on methods and client more particularly to a kind of advertisement, service
End, system.
Background technique
With the fierceness development of market competitiveness, more and more businessmans selection by customer send marketing advertisement come into
Row commercial articles vending.Wherein, for by businessman, there are when the mobile population of potential purchasing power, it is the most traditional to be sent out to customer
The mode for putting marketing advertisement is to pass through printing papery leaflet, sends marketing advertisement by manpower come peritropous pedestrian.
Currently, existing wide to the marketing such as the store information of periphery user transmission businessman or preferential activity by papery leaflet
It accuses, will cause the waste of human cost and a large amount of consumption of paper resources, and higher cost is still unable to satisfy marketing sometimes
The real-time change of advertisement, adaptivity is poor, reduces the dispensing efficiency of advertisement.
Summary of the invention
In view of this, the present invention provides a kind of put-on method of advertisement and client, server-side, system, main purpose exist
In solving the existing store information or the marketing advertisement such as preferential activity for sending businessman to periphery user by papery leaflet, will cause
The waste of human cost and a large amount of consumption of paper resources, and higher cost is still unable to satisfy the reality of marketing advertisement sometimes
When variability, the poor problem of adaptivity.
According to the present invention on one side, a kind of put-on method of advertisement is provided, comprising:
The Bluetooth broadcast that bluetooth equipment is sent is detected by Bluetooth function module, the Bluetooth broadcast carries advertisement dispensing
The identification information of user；
After detecting the Bluetooth broadcast, sends advertisement and launch request, the advertisement launches request and carries the body
The use state data of part identification information and active client；
It receives advertisement and launches request response, and show that the ad content carried in request response is launched in the advertisement.
Further, described after detecting the Bluetooth broadcast, sending advertisement dispensing request includes:
After detecting the Bluetooth broadcast, existing customer is counted according to the Bluetooth function module and the bluetooth equipment
The use state data at end, and transmission carries the use state data and the advertisement dispensing of the identification information is asked
It asks.
Further, the method also includes:
It after the exhibiting advertising content, sends advertisement dispensing and finishes signal, so that server-side is to completion advertisement
The client of dispensing is marked.
Further, it receives advertisement and launches request response, and show that the advertisement carried in request response is launched in the advertisement
Content includes:
It receives advertisement and launches request response, parse the advertisement and launch the ad content in request response and launch strategy,
The dispensing strategy is used to indicate the rule that the ad content is launched.
Further, described to show that the ad content includes: according to the dispensing strategy
The advertisement is shown according to the release time launched in strategy, and/or release sequence, and/or impressions
Content.
According to the present invention on the other hand, a kind of put-on method of advertisement is provided, comprising:
Bluetooth broadcast is sent by bluetooth equipment, the Bluetooth broadcast carries the identity letter that user is launched in advertisement
Breath；
It receives advertisement and launches request, the advertisement launches request and carries making for the identification information and client
Use status data；
Judge whether the use state data meet the throwing that user is launched in the advertisement according to the identification information
Condition is put, the use state data that the fixed condition is used to launch pending advertisement client are defined；
If meeting the fixed condition that user is launched in the advertisement, sends advertisement and launch request response, the advertisement is launched
Request response carries ad content to be put.
Further, before the transmission Bluetooth broadcast by bluetooth equipment, the method also includes:
It receives the advertisement and launches ad content, fixed condition and dispensing strategy that user sends, and be stored in default deposit
During storage space is set, the dispensing strategy is used to indicate the rule that the ad content is launched；
Configuration launches the matched identification information of user with the advertisement, generates bluetooth according to the identification information
Broadcast.
Further, the use state data include range data, time data, identity data, described according to
Identification information judges whether the use state data meet the advertisement and launch the fixed condition of user
Judge the range data whether meet the identification information correspond to advertisement launch user determine dispensing away from
From condition, and/or judge whether the time data meet the identification information and correspond to the throwing that advertisement dispensing user determines
Put time conditions；
If the fixed condition for meeting the advertisement and launching user, sending advertisement dispensing request response includes:
If meeting the fixed condition that user is launched in the advertisement, transmission carries the ad content and launches strategy
Request response is launched in advertisement, and the dispensing strategy includes release time, and/or release sequence, and/or impressions.
Further, the method also includes:
If not meeting the fixed condition that user is launched in the advertisement, the use state data are updated to abnormality
In tables of data, user is launched to the advertisement according to prefixed time interval and is fed back.
Another aspect according to the present invention provides a kind of client, comprising:
Detection module, for detecting the Bluetooth broadcast that bluetooth equipment is sent, the Bluetooth broadcast by Bluetooth function module
Carry the identification information that user is launched in advertisement；
Sending module launches request for after detecting the Bluetooth broadcast, sending advertisement, and request is launched in the advertisement
Carry the use state data of the identification information and active client；
Receiving module launches request response for receiving advertisement, and shows that the advertisement is launched and carry in request response
Ad content.
Further, the sending module, specifically for after detecting the Bluetooth broadcast, according to the Bluetooth function
Module and the bluetooth equipment statistics active client use state data, and send carry the use state data and
Request is launched in the advertisement of the identification information.
Further, the sending module is specifically also used to after the exhibiting advertising content, is sent advertisement and is launched
Signal is finished, so that server-side is marked to the client that advertisement is launched is completed.
Further, the receiving module includes:
Receiving unit is launched request response for receiving advertisement, is parsed in the advertisement that the advertisement is launched in request response
Hold and launch strategy, the dispensing strategy is used to indicate the rule that the ad content is launched；
Display unit, for showing the ad content according to the dispensing strategy.
Further, the display unit, specifically for according to the release time launched in strategy, and/or dispensing
Sequence, and/or impressions show the ad content.
Another aspect according to the present invention provides a kind of server-side, comprising:
First sending module, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement dispensing
The identification information of user；
Receiving module launches request for receiving advertisement, and the advertisement launches request and carries the identification information
And the use state data of client；
Judgment module, for judging whether the use state data meet the advertisement according to the identification information
The fixed condition of user is launched, the use state data that the fixed condition is used to launch pending advertisement client limit
It is fixed；
Second sending module is sent out if judging the fixed condition for meeting the advertisement dispensing user for judgment module
Advertisement is sent to launch request response, the advertisement launches request response and carries ad content to be put.
Further, the server-side further include: configuration module,
The receiving module is also used to receive the advertisement and launches ad content, fixed condition and dispensing that user sends
Strategy, and be stored in preset memory locations, the dispensing strategy is used to indicate the rule that the ad content is launched；
The configuration module launches the matched identification information of user with the advertisement for configuring, according to the body
Part identification information generates Bluetooth broadcast.
Further, the judgment module is believed specifically for judging whether the range data meets the identity
It ceases corresponding advertisement and launches the dispensing distance condition that user determines, and/or judge whether the time data meet the identity mark
Know information and corresponds to the release time condition that advertisement dispensing user determines；
Second sending module sends carrying if launching the fixed condition of user specifically for meeting the advertisement
There is the ad content and launch the advertisement dispensing request response of strategy, the dispensing strategy includes release time, and/or dispensing
Sequence, and/or impressions.
Further, the server-side further include:
Update module, if judging not meet the fixed condition that user is launched in the advertisement for judgment module, by institute
It states use state data to be updated in abnormality tables of data, launches user to the advertisement according to prefixed time interval and carry out instead
Feedback.
According to an aspect of the present invention, a kind of storage medium is provided, at least one is stored in the storage medium to hold
Row instruction, the executable instruction make processor execute the corresponding operation of put-on method such as above-mentioned advertisement.
According to an aspect of the present invention, provide a kind of computer equipment, comprising: processor, memory, communication interface and
Communication bus, the processor, the memory and the communication interface complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, it is above-mentioned that the executable instruction executes the processor
The corresponding operation of the put-on method of advertisement.
According to another aspect of the present invention, another storage medium is provided, at least one is stored in the storage medium
Executable instruction, the executable instruction make processor execute the corresponding operation of put-on method such as above-mentioned advertisement.
According to another aspect of the present invention, another computer equipment is provided, comprising: processor, memory, communication connect
Mouth and communication bus, the processor, the memory and the communication interface are completed each other by the communication bus
Communication；
For the memory for storing an at least executable instruction, it is above-mentioned that the executable instruction executes the processor
The corresponding operation of the put-on method of advertisement.
According to the present invention on one side, a kind of jettison system of advertisement is provided, comprising: server-side, client,
The server-side, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement and launches use
The identification information at family；
The client, for detecting the Bluetooth broadcast that bluetooth equipment is sent by Bluetooth function module, the bluetooth is wide
It broadcasts and carries the identification information that user is launched in advertisement；
The client is also used to after detecting the Bluetooth broadcast, is sent advertisement and is launched request, the advertisement is launched
Request carries the use state data of the identification information and active client；
The server-side is also used to receive advertisement and launches request, and the advertisement launches request and carries the identity
The use state data of information and client；
It is described to be also used to judge according to the identification information whether the use state data meet for the server-side
Advertisement launch user fixed condition, the fixed condition be used for pending advertisement launch client use state data into
Row limits；
The server-side sends advertisement and launches request if being also used to meet the fixed condition that user is launched in the advertisement
Response, the advertisement launch request response and carry ad content to be put；
The client is also used to receive advertisement and launches request response, and shows that the advertisement is launched and take in request response
The ad content of band.
By above-mentioned technical proposal, technical solution provided in an embodiment of the present invention is at least had the advantage that
The present invention provides a kind of put-on method of advertisement and client, server-side, systems, pass through papery with the prior art
Leaflet is compared to the marketing advertisement such as the store information of periphery user transmission businessman or preferential activity, and the embodiment of the present invention passes through service
The bluetooth equipment at end is sent out Bluetooth broadcast, and advertisement is sent after client detects Bluetooth broadcast and launches request, server-side
The identity carried in request is launched according to advertisement and use state data judge whether the dispensing for meeting advertisement dispensing user
Condition, if meeting, server-side sends ad content to client and launches strategy, and client is according to the tactful advertisement of dispensing
Content avoids passing through manpower and provides paper-made advertising and waste a large amount of manpower and material resources, realizes that businessman at any time carries out more ad content
New purpose, enhances the adaptive row of ad content, to improve the efficiency of advertisement dispensing.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of put-on method flow chart of advertisement provided in an embodiment of the present invention；
Fig. 2 shows the put-on method flow charts of another advertisement provided in an embodiment of the present invention；
Fig. 3 shows the flow chart that step is launched in a kind of advertisement provided in an embodiment of the present invention；
Fig. 4 shows the put-on method flow chart of another advertisement provided in an embodiment of the present invention；
Fig. 5 shows the put-on method flow chart of another advertisement provided in an embodiment of the present invention；
Fig. 6 shows a kind of device block diagram of client provided in an embodiment of the present invention；
Fig. 7 shows a kind of device block diagram of server-side provided in an embodiment of the present invention；
Fig. 8 shows another service terminal device block diagram provided in an embodiment of the present invention；
Fig. 9 shows a kind of structural schematic diagram of the jettison system of advertisement provided in an embodiment of the present invention；
Figure 10 shows a kind of computer equipment structural schematic diagram provided in an embodiment of the present invention；
Figure 11 shows another computer equipment structural schematic diagram provided in an embodiment of the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
The embodiment of the invention provides a kind of put-on methods of advertisement, as shown in Figure 1, this method comprises:
101, the Bluetooth broadcast that bluetooth equipment is sent is detected by Bluetooth function module.
Wherein, the Bluetooth broadcast carries the identification information that user is launched in advertisement, and it is configuration that user is launched in advertisement
Ad content simultaneously sets the businessman user for launching strategy, and therefore, the identification information that user is launched in advertisement can be used for businessman
The title at family, or be the serial number etc. after businessman user's sequence, the embodiment of the present invention is not specifically limited.Bluetooth function module can be with
To install APP (bluetooth access right can be called) or bluetooth equipment etc. on the client, detected according to prefixed time interval
The Bluetooth broadcast that bluetooth equipment is sent, the bluetooth equipment is the Bluetooth broadcast content for receiving server-side and sending, according to bluetooth
The bluetooth equipment that broadcasted content is broadcasted, the specific position being mounted in the shop of advertisement dispensing user, for example, being mounted on shop
Positions, the embodiment of the present invention such as paving doorway are not specifically limited.
102, it after detecting the Bluetooth broadcast, sends advertisement and launches request.
Wherein, the use state number that request carries the identification information and active client is launched in the advertisement
According to use state data are that client user uses the state between client and advertisement dispensing user, the use state number
It include the range data, time data, identity data etc. using the user of client in, range data can be used for client
The distance between family and bluetooth equipment, time data can be client user in the range of bluetooth equipment sends Bluetooth broadcast
Residence time, identity data can be to send the client name etc. that the client user of request is launched in advertisement, and the present invention is real
Example is applied to be not specifically limited.
103, it receives advertisement and launches request response, and show that the ad content carried in request response is launched in the advertisement.
Wherein, the advertisement launches request response and carries ad content to be put, and the dispensing content is advertisement dispensing
Ad content set by user, ad content can be one or more, and the embodiment of the present invention is not specifically limited.
For the embodiment of the present invention, since client is when sending use state data, including range data, time number
Range data, time data, identity can be determined according to fixed condition when carrying out the judgement of fixed condition according to, identity data
The corresponding ad content of data such as can only launch 1 ad content apart from farther away client, come the use in shop for the first time
Family can launch the ad content etc. of First Consumption promotion by client, and the embodiment of the present invention is not specifically limited.
The present invention provides a kind of put-on method of advertisement, the embodiment of the present invention is when the bluetooth equipment hair for detecting server-side
It after the Bluetooth broadcast sent, sends advertisement and launches request, after receiving advertisement dispensing request response, client push advertisement dispensing is asked
Seek the ad content that carries in response, avoid passing through manpower and provide paper-made advertising and waste a large amount of manpower and material resources, realize businessman with
When purpose that ad content is updated, enhance the adaptive row of ad content, to improve the efficiency of advertisement dispensing.
The embodiment of the invention provides the put-on methods of another advertisement, as shown in Fig. 2, this method comprises:
201, the Bluetooth broadcast that bluetooth equipment is sent is detected by Bluetooth function module.
This step is identical as step 101 method shown in FIG. 1, and details are not described herein.
202, after detecting the Bluetooth broadcast, count current according to the Bluetooth function module and the bluetooth equipment
The use state data of client, and send the advertisement dispensing for carrying the use state data and the identification information
Request.
For the embodiment of the present invention, since the use state data of active client include range data, time data, body
Part data etc., therefore, it is necessary to according to the data statistics use state data in Bluetooth function module and bluetooth equipment.In addition, by
Record has the time for receiving Bluetooth broadcast, position etc. in Bluetooth function module, it, can be with therefore when receiving Bluetooth broadcast
The distance between active client and bluetooth equipment data when receiving Bluetooth broadcast are recorded out, and receive the time of Bluetooth broadcast
Etc. data, to count time data, range data etc. in use state data, the embodiment of the present invention is not specifically limited.
203, it receives advertisement and launches request response, parse the advertisement and launch the ad content in request response and launch plan
Slightly.
In the embodiment of the present invention, advertisement, which is launched, to be carried ad content and launches strategy in request response, in order to according to quotient
The dispensing strategy of family's configuration carries out dispensing ad content, and the dispensing strategy is used to indicate the rule that the ad content is launched
Then, launching strategy may include the specific rules such as release time, release sequence, impressions, as ad content continuously pushes 2 times
Stop push etc. afterwards, the embodiment of the present invention is not specifically limited.
204, the ad content is shown according to the dispensing strategy.
For the embodiment of the present invention, step 204 is specifically included: according to the release time launched in strategy, and/or throwing
It puts forward sequence, and/or impressions shows the ad content.
For example, client after receiving advertising campaign advertisement, is shown advertising campaign advertisement 1 time, client according to per minute
Stop showing after middle displaying 3 times.
For another example, as shown in figure 3, the push plan that businessman sends the ad content of dynamic configuration to server-side and advertisement is launched
Slightly, after server-side receives, Bluetooth broadcast content is generated according to merchant information, Bluetooth broadcast content is the identity mark of trade company
Know, server-side sends Bluetooth broadcast, bluetooth equipment overseas broadcast Bluetooth broadcast to bluetooth equipment, and the client of user receives indigo plant
After tooth broadcast, the use state information that client parses is sent to server-side, server-side by the Bluetooth broadcast that filtering is received
It detects whether to meet fixed condition according to the principle that businessman configures, ad content is sent to the client of user if meeting,
So that client shows ad content.
205, it after the exhibiting advertising content, sends advertisement dispensing and finishes signal.
For the embodiment of the present invention, in order to make the server-side moment grasp advertisement input situation, when ad content dispensing finishes
Afterwards, advertisement dispensing is sent to server-side and finish signal, so that server-side is marked to the client that advertisement is launched is completed.
The present invention provides the put-on method of another advertisement, the embodiment of the present invention is when the bluetooth equipment for detecting server-side
It after the Bluetooth broadcast of transmission, sends advertisement and launches request, after receiving advertisement dispensing request response, client is launched according to advertisement
Dispensing strategy advertisement content in request response avoids passing through manpower and provides paper-made advertising and waste a large amount of manpower and material resources,
It realizes the purpose that businessman is at any time updated ad content, enhances the adaptive row of ad content, to improve advertisement dispensing
Efficiency.
The embodiment of the invention provides the put-on methods of another advertisement, as shown in figure 4, this method comprises:
301, Bluetooth broadcast is sent by bluetooth equipment.
Wherein, the Bluetooth broadcast carries the identification information that user is launched in advertisement, and it is configuration that user is launched in advertisement
Ad content simultaneously sets the businessman user for launching strategy, and therefore, the identification information that user is launched in advertisement can be used for businessman
The title at family, or be the serial number etc. after businessman user's sequence, the embodiment of the present invention is not specifically limited.The Bluetooth broadcast is to work as
The Bluetooth broadcast generated in preceding server-side according to the identification information that user is launched in advertisement, current service end are wide by being configured at
The bluetooth equipment accused in the shop for launching user broadcasts Bluetooth broadcast, so that the crowd flowed about in merchant store passes through client
End scanning Bluetooth broadcast.
302, it receives advertisement and launches request.
Wherein, the use state data that request carries the identification information and client are launched in the advertisement,
It is that request is launched in the advertisement that client returns after receiving Bluetooth broadcast that request is launched in advertisement, and the identification information of carrying is used
In the fixed condition for matching advertisement dispensing user from current service end, the use state data user of the client of carrying sentences
Whether disconnected client meets fixed condition.
It should be noted that can be more after server-side sends Bluetooth broadcast by bluetooth equipment in the embodiment of the present invention
A client receives Bluetooth broadcast simultaneously, and different clients send advertisement after receiving Bluetooth broadcast and launch request.
303, judge whether the use state data meet the advertisement and launch user according to the identification information
Fixed condition.
Wherein, the use state data that the fixed condition is used to launch pending advertisement client are defined, and are had
The fixed condition of body is launched user by advertisement and is set, and is such as greater than using the distance between the user of client and bluetooth equipment
5 meters less than 10 meters, user whether be for the first time send advertisement launch request, user bluetooth equipment send Bluetooth broadcast range
Specific time of interior stop etc., the embodiment of the present invention is not specifically limited.In addition, including using client in use state data
Range data, time data, the identity data of user etc., range data can be between client user and bluetooth equipment
Distance, time data can be client user's residence time, identity number in the range of bluetooth equipment sends Bluetooth broadcast
According to that can be the client name etc. for sending the client user that request is launched in advertisement, the embodiment of the present invention be not specifically limited.
For example, it is small U.S. shop, the dispensing in small U.S. shop that the identification information carried in request is launched in received advertisement
Condition be distance be greater than 2 meters less than 5 meters with advertisement is sent per family, then judge that the small red mobile phone of identity data is corresponding apart from number
Meet fixed condition according to bluetooth equipment distance for 4 meters.
If 304, meeting the fixed condition that user is launched in the advertisement, sends advertisement and launch request response.
Wherein, the advertisement launches request response and carries ad content to be put.The dispensing content can be advertisement
Ad content set by user is launched, such as year-end big rush, ad content can be one or more, the embodiment of the present invention is not done
It is specific to limit.
The present invention provides the put-on method of another advertisement, the embodiment of the present invention is sent out bluetooth by bluetooth equipment
Broadcast launches the identity carried in request according to advertisement and use state data is sentenced after receiving advertisement dispensing request
The disconnected fixed condition for whether meeting advertisement and launching user sends ad content to client and launches strategy if meeting, so that
Client avoids passing through manpower and provides paper-made advertising and waste a large amount of manpower and material resources according to tactful advertisement content is launched, real
The purpose that existing businessman is at any time updated ad content, enhances the adaptive row of ad content, to improve advertisement dispensing
Efficiency.
The embodiment of the invention provides the put-on methods of another advertisement, as shown in figure 5, this method comprises:
401, it receives the advertisement and launches ad content, fixed condition and dispensing strategy that user sends, and be stored in pre-
If in storage location.
For the embodiment of the present invention, in order to which current service end can launch the ad content and dispensing that user determines to advertisement
Strategy be managed collectively and determine fixed condition, receives advertisement and launch user, i.e., in the advertisement of businessman's user configuration
Appearance, fixed condition and dispensing strategy, and be stored in preset memory locations, the dispensing strategy is used to indicate the ad content
The rule launched, the preset memory locations can be that position is locally stored, or in buffer memory position, this hair
Bright embodiment is not specifically limited.In addition, launching user to ad content, fixed condition, dispensing plan to meet different advertisements
Different demands slightly can update advertisement according to prefixed time interval and launch ad content, the fixed condition, dispensing that user sends
Strategy, the embodiment of the present invention are not specifically limited.
402, configuration launches the matched identification information of user with the advertisement, is generated according to the identification information
Bluetooth broadcast.
The embodiment of the present invention is being received to accurately determine which advertisement launches user to client push advertisement
To after the ad content of businessman user's transmission, fixed condition, dispensing strategy, user configuration advertisement dispensing user is launched for advertisement
Matched identification information can launch the title of user for advertisement, can also launch user according to advertisement and send in advertisement
The serial number mark etc. that is arranged in order of the information such as appearance, the embodiment of the present invention is not specifically limited.Current service end is according to identity
Information generates Bluetooth broadcast, will emit with the Bluetooth broadcast of identification information into bluetooth equipment, by bluetooth equipment to
Advertisement launches all clients in user's environs and sends Bluetooth broadcast, so that client receives bluetooth by APP
Broadcast.
403, Bluetooth broadcast is sent by bluetooth equipment.
This step is identical as step 301 method shown in Fig. 4, and details are not described herein.
404, it receives advertisement and launches request.
This step is identical as step 302 method shown in Fig. 4, and details are not described herein.
405, judge whether the range data meets the identification information and correspond to the throwing that advertisement dispensing user determines
Distance condition is put, and/or judges whether the time data meet the identification information and correspond to advertisement dispensing user's determination
Release time condition.
For the embodiment of the present invention, user configuration is launched in service in order to which whether accurate judgement client user meets advertisement
Fixed condition in end can launch the range data carried in request according to advertisement and judge whether to meet identification information pair
The dispensing distance condition answered, 5 meters can be greater than less than 10 meters for the distance between bluetooth equipment and client by launching distance condition
Deng the embodiment of the present invention is not specifically limited.The time data carried in request can also be launched according to advertisement to judge whether to accord with
The corresponding release time condition of identification information is closed, release time condition can rest on bluetooth equipment for client user and broadcast
The time in the range of broadcasting is put greater than 5 minutes, 3 minutes etc., the embodiment of the present invention is not specifically limited.
In addition, in order to further be extended to release time condition, after client user, which sends advertisement, launches request, clothes
End record client of being engaged in sends the number of request, to determine number that client user requests advertisement to be launched, such as whether being the
Primary request advertisement dispensing etc..
If 406a, meeting the fixed condition that user is launched in the advertisement, transmission carries the ad content and dispensing
Request response is launched in the advertisement of strategy.
Wherein, the dispensing strategy includes release time, and/or release sequence, and/or impressions.
Request the ad content carried in response, dispensing strategy can be with fixed condition it should be noted that advertisement is launched
It is matched, such as sends businessman if fixed condition is the user that request advertisement for the first time is launched and be directed to and come client's for the first time
Preferential activity launched primary tactful advertisement content etc. according to every 1 minute if fixed condition is that client stops 3 minutes,
The embodiment of the present invention is not specifically limited.
If 406b, not meeting the fixed condition that user is launched in the advertisement, the use state data are updated to different
In normal status data table, user is launched to the advertisement according to prefixed time interval and is fed back.
For the embodiment of the present invention, advertisement can be launched to more client users by launching user in order to ensure advertisement, when
The advertisement that client is sent launches the use state data carried in request and does not meet the fixed condition that user is launched in advertisement, then will
Use state data are updated in abnormality tables of data, and abnormality tables of data has recorded all clients use state data
The data that the fixed condition of user is launched in advertisement are not met.Then user is launched to advertisement according to prefixed time interval to carry out instead
Feedback, the content of feedback include use state data and corresponding fixed condition, launch user's dispensing that timely updates so as to advertisement and want
It asks.
The present invention provides the put-on method of another advertisement, the embodiment of the present invention is sent out bluetooth by bluetooth equipment
Broadcast launches the identity carried in request according to advertisement and use state data is sentenced after receiving advertisement dispensing request
The disconnected fixed condition for whether meeting advertisement and launching user sends ad content to client and launches strategy if meeting, so that
Client avoids passing through manpower and provides paper-made advertising and waste a large amount of manpower and material resources according to tactful advertisement content is launched, real
The purpose that existing businessman is at any time updated ad content, enhances the adaptive row of ad content, to improve advertisement dispensing
Efficiency.
Further, as the realization to method shown in above-mentioned Fig. 1, the embodiment of the invention provides a kind of clients, such as
Shown in Fig. 6, which includes: detection module 51, sending module 52, receiving module 53.
Detection module 51, for detecting the Bluetooth broadcast that bluetooth equipment is sent by Bluetooth function module, the bluetooth is wide
It broadcasts and carries the identification information that user is launched in advertisement；
Sending module 52 launches request for after detecting the Bluetooth broadcast, sending advertisement, and the advertisement dispensing is asked
Seek the use state data for carrying the identification information and active client；
Receiving module 53 launches request response for receiving advertisement, and shows that the advertisement is launched and carry in request response
Ad content.
Further, the sending module 52, specifically for after detecting the Bluetooth broadcast, according to the bluetooth function
The use state data of energy module and bluetooth equipment statistics active client, and send and carry the use state data
And request is launched in the advertisement of the identification information.
Further, the sending module 52 is specifically also used to after the exhibiting advertising content, is sent advertisement and is thrown
Complete signal is discharged, so that server-side is marked to the client that advertisement is launched is completed.
Further, the receiving module 53 includes:
Receiving unit 5301 launches request response for receiving advertisement, parses wide in the advertisement dispensing request response
It accuses content and launches strategy, the dispensing strategy is used to indicate the rule that the ad content is launched；
Display unit 5302, for showing the ad content according to the dispensing strategy.
Further, the display unit 5302, specifically for according to it is described launch strategy in release time, and/or
Release sequence, and/or impressions show the ad content.
The present invention provides a kind of client, the embodiment of the present invention is when the bluetooth for detecting that the bluetooth equipment of server-side is sent
After broadcast, send advertisement launch request, receive advertisement launch request response after, client according to advertisement launch request response in
Dispensing strategy advertisement content, avoid passing through manpower provide paper-made advertising and waste a large amount of manpower and material resources, realize businessman with
When purpose that ad content is updated, enhance the adaptive row of ad content, to improve the efficiency of advertisement dispensing.
Further, as the realization to method shown in above-mentioned Fig. 4, the embodiment of the invention provides a kind of server-sides, such as
Shown in Fig. 7, which includes: the first sending module 61, receiving module 62, judgment module 63, the second sending module 64.
First sending module 61, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement throwing
Put the identification information of user；
Receiving module 62 launches request for receiving advertisement, and the advertisement launches request and carries the identity letter
The use state data of breath and client；
Judgment module 63, it is described wide for judging whether the use state data meet according to the identification information
The fixed condition for launching user is accused, the use state data that the fixed condition is used to launch pending advertisement client carry out
It limits；
Second sending module 64, if judging the fixed condition for meeting the advertisement dispensing user for judgment module,
It sends advertisement and launches request response, the advertisement launches request response and carries ad content to be put.
The present invention provides a kind of server-side, the embodiment of the present invention is sent out Bluetooth broadcast by bluetooth equipment, when connecing
After receiving advertisement dispensing request, the identity carried in request is launched according to advertisement and use state data judge whether to meet
The fixed condition of user is launched in advertisement, if meeting, sends ad content to client, so that client push ad content,
It avoids passing through manpower to provide paper-made advertising and waste a large amount of manpower and material resources, realizes the mesh that businessman is at any time updated ad content
, enhance the adaptive row of ad content, to improve the efficiency of advertisement dispensing.
Further, as the realization to method shown in above-mentioned Fig. 5, the embodiment of the invention provides another server-side,
As shown in figure 8, the server-side includes: the first sending module 71, receiving module 72, judgment module 73, the second sending module 74, matches
Set module 75, update module 76.
First sending module 71, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement throwing
Put the identification information of user；
Receiving module 72 launches request for receiving advertisement, and the advertisement launches request and carries the identity letter
The use state data of breath and client；
Judgment module 73, it is described wide for judging whether the use state data meet according to the identification information
The fixed condition for launching user is accused, the use state data that the fixed condition is used to launch pending advertisement client carry out
It limits；
Second sending module 74, if judging the fixed condition for meeting the advertisement dispensing user for judgment module,
It sends advertisement and launches request response, the advertisement launches request response and carries ad content to be put.
Further, the server-side further include: configuration module 75,
The receiving module 72 is also used to receive the advertisement and launches ad content, fixed condition and throwing that user sends
Strategy is put, and is stored in preset memory locations, the dispensing strategy is used to indicate the rule that the ad content is launched；
The configuration module 75 launches the matched identification information of user with the advertisement for configuring, according to described
Identification information generates Bluetooth broadcast.
Further, which is characterized in that
The judgment module 73, specifically for judging it is corresponding wide whether the range data meets the identification information
It accuses and launches the dispensing distance condition that user determines, and/or judge whether the time data meet the identification information pair
Advertisement is answered to launch the release time condition that user determines；
Second sending module 74, if launching the fixed condition of user specifically for meeting the advertisement, transmission is taken
Request response is launched with the ad content and the advertisement for launching strategy, the dispensing strategy includes release time, and/or throwing
Put forward sequence, and/or impressions.
Further, the server-side further include:
Update module 76 will if judging not meet the fixed condition that user is launched in the advertisement for judgment module
The use state data are updated in abnormality tables of data, are launched user to the advertisement according to prefixed time interval and are carried out
Feedback.
The present invention provides another server-side, the embodiment of the present invention is sent out Bluetooth broadcast by bluetooth equipment, when
After receiving advertisement dispensing request, the identity carried in request is launched according to advertisement and use state data judge whether to accord with
The fixed condition that user is launched in advertisement is closed, if meeting, ad content is sent to client and launches strategy, so that client is pressed
According to tactful advertisement content is launched, avoid passing through manpower and provide paper-made advertising and waste a large amount of manpower and material resources, realize businessman with
When purpose that ad content is updated, enhance the adaptive row of ad content, to improve the efficiency of advertisement dispensing.
The embodiment of the invention provides a kind of jettison systems of advertisement, as shown in Figure 9, comprising: server-side 81, client
82,
The server-side 81, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement dispensing
The identification information of user；
The client 82, for detecting the Bluetooth broadcast that bluetooth equipment is sent, the bluetooth by Bluetooth function module
Broadcast carries the identification information that user is launched in advertisement；
The client 82, is also used to after detecting the Bluetooth broadcast, sends advertisement and launches request, the advertisement is thrown
Put the use state data that request carries the identification information and active client；
The server-side 81 is also used to receive advertisement and launches request, and the advertisement launches request and carries the identity mark
Know the use state data of information and client 82；
The server-side 81 is also used to judge whether the use state data meet institute according to the identification information
The fixed condition that user is launched in advertisement is stated, the fixed condition is used to launch pending advertisement the use state data of client
It is defined；
The server-side 81 sends advertisement dispensing and asks if being also used to meet the fixed condition that user is launched in the advertisement
Response is asked, the advertisement launches request response and carries ad content to be put；
The client 82 is also used to receive advertisement and launches request response, and shows that the advertisement is launched in request response
The ad content of carrying；
The client 82 is also used to show the ad content according to the dispensing strategy.
The present invention provides a kind of jettison systems of advertisement, send quotient to periphery user by papery leaflet with the prior art
The marketing advertisement such as the store information of family or preferential activity is compared, and the embodiment of the present invention is sent out by the bluetooth equipment of server-side
Bluetooth broadcast sends advertisement after client detects Bluetooth broadcast and launches request, and server-side is launched in request according to advertisement and taken
The identity of band and use state data judge whether to meet the fixed condition that user is launched in advertisement, if meeting, server-side
Ad content is sent to client and launches strategy, and client avoids passing through manpower hair according to tactful advertisement content is launched
It puts paper-made advertising and wastes a large amount of manpower and material resources, realize the purpose that businessman is at any time updated ad content, enhance in advertisement
The adaptive row held, to improve the efficiency of advertisement dispensing.
A kind of storage medium is provided according to an embodiment of the present invention, and it is executable that the storage medium is stored at least one
The put-on method of the advertisement in above-mentioned any means embodiment can be performed in instruction, the computer executable instructions.
Figure 10 shows a kind of structural schematic diagram of the computer equipment provided according to an embodiment of the present invention, the present invention
Specific embodiment does not limit the specific implementation of computer equipment.
As shown in Figure 10, which may include: processor (processor) 902, communication interface
(Communications Interface) 904, memory (memory) 906 and communication bus 908.
Wherein: processor 902, communication interface 904 and memory 906 complete mutual lead to by communication bus 908
Letter.
Communication interface 904, for being communicated with the network element of other equipment such as client or other servers etc..
Processor 902 can specifically execute the phase in the put-on method embodiment of above-mentioned advertisement for executing program 910
Close step.
Specifically, program 910 may include program code, which includes computer operation instruction.
Processor 902 may be central processor CPU or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or be arranged to implement the integrated electricity of one or more of the embodiment of the present invention
Road.The one or more processors that computer equipment includes can be same type of processor, such as one or more CPU；?
It can be different types of processor, such as one or more CPU and one or more ASIC.
Memory 906, for storing program 910.Memory 906 may include high speed RAM memory, it is also possible to further include
Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.
Program 910 specifically can be used for so that processor 902 executes following operation:
The Bluetooth broadcast that bluetooth equipment is sent is detected by Bluetooth function module, the Bluetooth broadcast carries advertisement dispensing
The identification information of user；
After detecting the Bluetooth broadcast, sends advertisement and launch request, the advertisement launches request and carries the body
The use state data of part identification information and active client；
It receives advertisement and launches request response, and show that the ad content carried in request response is launched in the advertisement.
Another storage medium is provided according to an embodiment of the present invention, and the storage medium is stored at least one and can hold
The put-on method of the advertisement in above-mentioned any means embodiment can be performed in row instruction, the computer executable instructions.
Figure 11 shows the structural schematic diagram of another computer equipment provided according to an embodiment of the present invention, this hair
Bright specific embodiment does not limit the specific implementation of computer equipment.
As shown in figure 11, which may include: processor (processor) 1002, communication interface
(Communications Interface) 1004, memory (memory) 1006 and communication bus 1008.
Wherein: processor 1002, communication interface 1004 and memory 1006 are completed each other by communication bus 1008
Communication.
Communication interface 1004, for being communicated with the network element of other equipment such as client or other servers etc..
Processor 1002 can specifically execute in the put-on method embodiment of above-mentioned advertisement for executing program 1010
Correlation step.
Specifically, program 1010 may include program code, which includes computer operation instruction.
Processor 1002 may be central processor CPU or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or be arranged to implement the integrated electricity of one or more of the embodiment of the present invention
Road.The one or more processors that computer equipment includes can be same type of processor, such as one or more CPU；?
It can be different types of processor, such as one or more CPU and one or more ASIC.
Memory 1006, for storing program 1010.Memory 1006 may include high speed RAM memory, it is also possible to also
Including nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.
Program 1010 specifically can be used for so that processor 1002 executes following operation:
Bluetooth broadcast is sent by bluetooth equipment, the Bluetooth broadcast carries the identity letter that user is launched in advertisement
Breath；
It receives advertisement and launches request, the advertisement launches request and carries making for the identification information and client
Use status data；
Judge whether the use state data meet the throwing that user is launched in the advertisement according to the identification information
Condition is put, the use state data that the fixed condition is used to launch pending advertisement client are defined；
If meeting the fixed condition that user is launched in the advertisement, sends advertisement and launch request response, the advertisement is launched
Request response carries ad content to be put.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
It is performed by computing device in the storage device, and in some cases, it can be to be different from shown in sequence execution herein
Out or description the step of, perhaps they are fabricated to each integrated circuit modules or by them multiple modules or
Step is fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific hardware and softwares to combine.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., should all include within protection scope of the present invention.
Claims (10)
1. a kind of put-on method of advertisement characterized by comprising
The Bluetooth broadcast that bluetooth equipment is sent is detected by Bluetooth function module, the Bluetooth broadcast carries advertisement and launches user
Identification information；
After detecting the Bluetooth broadcast, sends advertisement and launch request, the advertisement launches request and carries the identity mark
Know the use state data of information and active client；
It receives advertisement and launches request response, and show that the ad content carried in request response is launched in the advertisement.
2. the method according to claim 1, wherein described after detecting the Bluetooth broadcast, transmission advertisement
Launching request includes:
After detecting the Bluetooth broadcast, active client is counted according to the Bluetooth function module and the bluetooth equipment
Use state data, and send the advertisement dispensing request for carrying the use state data and the identification information.
3. a kind of put-on method of advertisement characterized by comprising
Bluetooth broadcast is sent by bluetooth equipment, the Bluetooth broadcast carries the identification information that user is launched in advertisement；
It receives advertisement and launches request, what the advertisement launched that request carries the identification information and client uses shape
State data；
Judge whether the use state data meet the dispensing item that user is launched in the advertisement according to the identification information
Part, the use state data that the fixed condition is used to launch pending advertisement client are defined；
If meeting the fixed condition that user is launched in the advertisement, sends advertisement and launch request response, request is launched in the advertisement
Response carries ad content to be put.
4. a kind of client characterized by comprising
Detection module, for detecting the Bluetooth broadcast that bluetooth equipment is sent by Bluetooth function module, the Bluetooth broadcast is carried
There is advertisement to launch the identification information of user；
Sending module launches request for after detecting the Bluetooth broadcast, sending advertisement, and the advertisement is launched request and carried
There are the use state data of the identification information and active client；
Receiving module launches request response for receiving advertisement, and shows that the advertisement carried in request response is launched in the advertisement
Content.
5. a kind of server-side characterized by comprising
First sending module, for sending Bluetooth broadcast by bluetooth equipment, the Bluetooth broadcast carries advertisement and launches user
Identification information；
Receiving module launches request for receiving advertisement, the advertisement launch request carry the identification information and
The use state data of client；
Judgment module, for judging whether the use state data meet the advertisement and launch according to the identification information
The fixed condition of user, the use state data that the fixed condition is used to launch pending advertisement client are defined；
Second sending module is sent wide if judging the fixed condition for meeting the advertisement dispensing user for judgment module
It accuses and launches request response, the advertisement launches request response and carries ad content to be put.
6. a kind of storage medium, it is stored with an at least executable instruction in the storage medium, the executable instruction makes to handle
Device executes the corresponding operation of put-on method such as advertisement of any of claims 1-2.
7. a kind of computer equipment, comprising: processor, memory, communication interface and communication bus, the processor described are deposited
Reservoir and the communication interface complete mutual communication by the communication bus；
The memory executes the processor as right is wanted for storing an at least executable instruction, the executable instruction
Ask the corresponding operation of the put-on method of advertisement described in any one of 1-2.
8. a kind of storage medium, it is stored with an at least executable instruction in the storage medium, the executable instruction makes to handle
Device executes the corresponding operation of put-on method of advertisement as claimed in claim 3.
9. a kind of computer equipment, comprising: processor, memory, communication interface and communication bus, the processor described are deposited
Reservoir and the communication interface complete mutual communication by the communication bus；
The memory executes the processor as right is wanted for storing an at least executable instruction, the executable instruction
The corresponding operation of the put-on method of advertisement described in asking 3.
10. a kind of jettison system of advertisement characterized by comprising client and claim 5 institute as claimed in claim 4
The server-side stated.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910232437.0A CN110111126A (en) | 2019-03-26 | 2019-03-26 | The put-on method and client of advertisement, server-side, system |
| PCT/CN2020/072880 WO2020192259A1 (en) | 2019-03-26 | 2020-01-17 | Advertisement delivery method, client, server and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910232437.0A CN110111126A (en) | 2019-03-26 | 2019-03-26 | The put-on method and client of advertisement, server-side, system |
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| CN110111126A true CN110111126A (en) | 2019-08-09 |
Family
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| CN201910232437.0A Pending CN110111126A (en) | 2019-03-26 | 2019-03-26 | The put-on method and client of advertisement, server-side, system |
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| Country | Link |
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| WO (1) | WO2020192259A1 (en) |
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| WO2020192259A1 (en) * | 2019-03-26 | 2020-10-01 | 浙江口碑网络技术有限公司 | Advertisement delivery method, client, server and system |
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| WO2020192259A1 (en) | 2020-10-01 |
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Application publication date: 20190809 |