WO2020192259A1 - Advertisement delivery method, client, server and system - Google Patents

Abstract

An advertisement placement method, a client, a server and a system, which solve the problem in the art that manpower costs are wasted and a large amount of paper resources are consumed when marketing advertisements such as store information or favorable activities of merchants are sent to surrounding users by means of paper leaflets. The method comprises: a server sending a Bluetooth broadcast by means of a Bluetooth device (101); a client detecting the Bluetooth broadcast sent by the Bluetooth device by means of a Bluetooth functional module; when the Bluetooth broadcast is detected, sending an advertisement delivery request; and the server receiving the advertisement delivery request (102); and determining whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information; if so, sending an advertisement delivery request response; and the client receiving the advertisement delivery request response, and displaying the advertisement content (103).

Description

Advertisement delivery method, client, server and system

This application claims priority with the Chinese patent application filed on March 26, 2019 with the Chinese Patent Office, the application number is 201910232437.0, and the invention title is "advertisement delivery method and client, server, system", the entire content of which is by reference Incorporate in the application.

Technical field

The present invention relates to the field of communication technology, in particular to an advertisement placement method, client, server, and system.

Background technique

With the fierce development of market competition, more and more businesses choose to sell products by sending marketing advertisements to customers. Among them, the most traditional way of distributing marketing advertisements to customers is to print paper flyers and send marketing advertisements to nearby pedestrians through manpower when targeting mobile people passing by merchants with potential purchasing power.

At present, existing paper flyers are used to send marketing advertisements such as store information of merchants or preferential activities to surrounding users, which will cause waste of labor costs and a large consumption of paper resources, and the higher costs sometimes cannot meet the needs of marketing advertisements. Real-time variability and poor adaptability reduce the efficiency of advertising.

Summary of the invention

In view of this, the present invention provides an advertisement delivery method, client, server, and system. The main purpose of the present invention is to solve the problem of sending business store information or preferential activities and other marketing advertisements to surrounding users through paper flyers, which will cause labor The waste of cost and the massive consumption of paper resources, and sometimes the higher cost still cannot meet the real-time variability and poor adaptability of marketing advertising.

According to one aspect of the present invention, an advertisement placement method is provided, including:

Detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identification information of the user who places the advertisement;

After detecting the Bluetooth broadcast, send an advertisement placement request, the advertisement placement request carrying the identification information and the current client's usage status data;

Receiving an advertisement placement request response, and displaying the advertisement content carried in the advertisement placement request response.

Further, after detecting the Bluetooth broadcast, sending an advertisement placement request includes:

When the Bluetooth broadcast is detected, the current client's usage status data is counted according to the Bluetooth function module and the Bluetooth device, and an advertisement placement request carrying the usage status data and the identity information is sent.

Further, the method further includes:

After the advertisement content is displayed, the advertisement placement completion signal is sent, so that the server will mark the client that has completed the advertisement placement.

Further, receiving an advertisement placement request response and displaying the advertisement content carried in the advertisement placement request response includes:

Receiving an advertisement placement request response, and analyzing the advertisement content and placement strategy in the advertisement placement request response, where the placement strategy is used to instruct a rule for placing the advertisement content.

Further, the displaying the advertisement content according to the delivery strategy includes:

The advertisement content is displayed according to the delivery time, and/or delivery sequence, and/or the number of delivery in the delivery strategy.

According to another aspect of the present invention, an advertisement placement method is provided, including:

Sending a bluetooth broadcast via a bluetooth device, the bluetooth broadcast carrying identification information of the user who places the advertisement;

Receiving an advertisement placement request, the advertisement placement request carrying the identification information and the usage status data of the client;

Judging whether the usage status data meets the delivery condition of the advertisement delivery user according to the identification information, the delivery condition is used to limit the usage status data of the client to be used for advertising delivery;

If the delivery conditions of the advertisement delivery user are met, an advertisement delivery request response is sent, and the advertisement delivery request response carries the advertisement content to be delivered.

Further, before sending the Bluetooth broadcast through the Bluetooth device, the method further includes:

Receiving advertisement content, delivery conditions, and delivery strategy sent by the advertisement delivery user and storing them in a preset storage location, where the delivery strategy is used to instruct the rules for delivering the advertisement content;

Configure identity information matching the advertisement placement user, and generate Bluetooth broadcast according to the identity information.

Further, the usage status data includes distance data, time data, and identity data, and the judging whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identity identification information includes:

Judging whether the distance data meets the delivery distance condition determined by the advertising user corresponding to the identity information, and/or judging whether the time data meets the advertising time condition determined by the identity information corresponding to the advertising user;

If the delivery conditions of the advertisement delivery user are met, sending an advertisement delivery request response includes:

If the advertisement placement conditions of the advertisement placement user are met, an advertisement placement request response carrying the advertisement content and placement strategy is sent, and the placement strategy includes placement time, and/or placement sequence, and/or placement times.

Further, the method further includes:

If the delivery conditions of the advertisement delivery user are not met, the usage status data is updated to the abnormal status data table, and feedback is given to the advertisement delivery user at a preset time interval.

According to another aspect of the present invention, a client is provided, including:

The detection module is configured to detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identity information of the advertisement placing user;

The sending module is configured to send an advertisement placement request after detecting the Bluetooth broadcast, and the advertisement placement request carries the identification information and the current client's usage status data;

The receiving module is configured to receive a response to an advertisement placement request, and display the advertisement content carried in the response to the advertisement placement request.

Further, the sending module is specifically configured to, after detecting the Bluetooth broadcast, collect statistics on the current client's usage status data according to the Bluetooth function module and the Bluetooth device, and send data that carries the usage status data and all The advertisement delivery request of the identification information.

Further, the sending module is specifically configured to send an advertisement placement completion signal after the advertisement content is displayed, so that the server can mark the client that has completed the advertisement placement.

Further, the receiving module includes:

A receiving unit, configured to receive an advertisement placement request response, and parse the advertisement content and placement strategy in the advertisement placement request response, where the placement strategy is used to instruct the advertisement content to be placed;

The display unit is configured to display the advertisement content according to the delivery strategy.

Further, the display unit is specifically configured to display the advertisement content according to the delivery time, and/or the delivery sequence, and/or the number of delivery in the delivery strategy.

According to another aspect of the present invention, a server is provided, including:

The first sending module is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertisement placing user;

A receiving module, configured to receive an advertisement placement request, the advertisement placement request carrying the identification information and the usage status data of the client;

A judging module, configured to judge whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information, and the delivery conditions are used to limit the usage status data of the client to be used for advertising delivery;

The second sending module is configured to send an advertisement placement request response if the judgment module determines that the advertisement placement user's placement conditions are met, and the advertisement placement request response carries the advertisement content to be placed.

Further, the server further includes: a configuration module,

The receiving module is further configured to receive advertisement content, delivery conditions, and delivery strategy sent by the advertisement delivery user, and store them in a preset storage location, where the delivery strategy is used to instruct the rules for delivering the advertisement content;

The configuration module is configured to configure identification information matching the advertisement placement user, and generate Bluetooth broadcast according to the identification information.

Further, the judging module is specifically configured to judge whether the distance data meets the delivery distance condition determined by the user corresponding to the ID information, and/or determine whether the time data meets the advertisement corresponding to the ID information Serving the time conditions determined by the user;

The second sending module is specifically configured to send an advertisement delivery request response carrying the advertisement content and a delivery strategy if the delivery conditions of the advertisement delivery user are met, and the delivery strategy includes delivery time and/or delivery Sequence, and/or number of deliveries.

Further, the server also includes:

The update module is configured to, if the judgment module judges that the advertisement placement user's placement conditions are not met, update the usage state data to the abnormal state data table, and provide feedback to the advertisement placement user at a preset time interval.

According to an aspect of the present invention, a storage medium is provided, and at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the foregoing advertisement placement method.

According to an aspect of the present invention, there is provided a computer device, including: a processor, a memory, a communication interface, and a communication bus. The processor, the memory, and the communication interface complete mutual communication through the communication bus. ；

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform operations corresponding to the foregoing advertisement placement method.

According to another aspect of the present invention, another storage medium is provided, and at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the foregoing advertisement placement method.

According to another aspect of the present invention, another computer device is provided, including: a processor, a memory, a communication interface, and a communication bus. The processor, the memory, and the communication interface communicate with each other through the communication bus. Communication;

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform operations corresponding to the foregoing advertisement placement method.

According to one aspect of the present invention, an advertisement placement system is provided, which includes: a server, a client,

The server is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertisement placement user;

The client terminal is configured to detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identity information of the advertisement placement user;

The client terminal is further configured to send an advertisement placement request after detecting the Bluetooth broadcast, the advertisement placement request carrying the identification information and the current client's usage status data;

The server is also used to receive an advertisement placement request, where the advertisement placement request carries the identification information and the usage status data of the client;

The server is further configured to determine whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information, and the delivery conditions are used to limit the usage status data of the client to be used for advertising delivery;

The server is further configured to send an advertisement placement request response if the advertisement placement conditions of the advertisement placement user are met, and the advertisement placement request response carries the advertisement content to be placed;

The client is also used to receive an advertisement placement request response, and display the advertisement content carried in the advertisement placement request response.

With the above technical solutions, the technical solutions provided by the embodiments of the present invention have at least the following advantages:

The present invention provides an advertisement placement method, client, server, and system. Compared with the prior art using paper flyers to send marketing advertisements such as store information or preferential activities of merchants to surrounding users, the embodiment of the present invention uses services The Bluetooth device at the end sends out a Bluetooth broadcast. When the client detects the Bluetooth broadcast and sends an advertisement request, the server judges whether it meets the advertisement placement conditions of the user according to the identity and usage status data carried in the advertisement placement request. The server sends the advertisement content and delivery strategy to the client, and the client pushes the advertisement content according to the delivery strategy, avoiding wasting a lot of manpower and material resources by manually issuing paper advertisements, realizing the purpose of updating the advertisement content at any time by the merchants, and enhancing the advertising content. Adaptive rows to improve the efficiency of advertising.

The above description is only an overview of the technical solution of the present invention. In order to understand the technical means of the present invention more clearly, it can be implemented in accordance with the content of the description, and in order to make the above and other objectives, features and advantages of the present invention more obvious and understandable. In the following, specific embodiments of the present invention are specifically cited.

Description of the drawings

By reading the detailed description of the preferred embodiments below, various other advantages and benefits will become clear to those of ordinary skill in the art. The drawings are only used for the purpose of illustrating the preferred embodiments, and are not considered as a limitation to the present invention. Also, throughout the drawings, the same reference symbols are used to denote the same components. In the attached picture:

FIG. 1 shows a flowchart of an advertisement placement method provided by an embodiment of the present invention;

FIG. 2 shows a flowchart of another advertisement delivery method provided by an embodiment of the present invention;

FIG. 3 shows a flowchart of an advertisement placement step according to an embodiment of the present invention;

FIG. 4 shows a flowchart of yet another advertisement placement method provided by an embodiment of the present invention;

FIG. 5 shows a flowchart of yet another advertisement placement method provided by an embodiment of the present invention;

FIG. 6 shows a block diagram of a client device provided by an embodiment of the present invention;

Figure 7 shows a block diagram of a server device provided by an embodiment of the present invention;

FIG. 8 shows a block diagram of another server device provided by an embodiment of the present invention;

FIG. 9 shows a schematic structural diagram of an advertisement placement system provided by an embodiment of the present invention;

Figure 10 shows a schematic structural diagram of a computer device provided by an embodiment of the present invention;

FIG. 11 shows a schematic structural diagram of another computer device provided by an embodiment of the present invention.

detailed description

Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

The embodiment of the present invention provides an advertisement placement method. As shown in FIG. 1, the method includes:

101. Detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module.

Wherein, the Bluetooth broadcast carries the identification information of the advertising user, and the advertising user is a merchant user who configures advertising content and sets a delivery strategy. Therefore, the identification information of the advertising user can be the name of the merchant user, or The serial numbers of merchant users after sorting are not specifically limited in the embodiment of the present invention. The Bluetooth function module can be an APP installed on the client (which can call Bluetooth usage rights) or a Bluetooth device, etc., and detects the Bluetooth broadcast sent by the Bluetooth device at a preset time interval, and the Bluetooth device receives the Bluetooth broadcast sent by the server. The content, the Bluetooth device that broadcasts in accordance with the Bluetooth broadcast content, is installed in a specific location in the shop where the advertisement is placed, for example, installed at the door of the shop, which is not specifically limited in the embodiment of the present invention.

102. After detecting the Bluetooth broadcast, send an advertisement placement request.

Wherein, the advertisement placement request carries the identification information and current client usage status data, the usage status data is the status between the client user using the client and the advertisement placement user, and the usage status data includes the usage client The distance data, time data, identity data, etc. of the end user. The distance data can be the distance between the client user and the Bluetooth device. The time data can be the time the client user stays within the range of the Bluetooth device sending the Bluetooth broadcast. The identity data It may be the client name of the client user who sent the advertisement placement request, etc., which is not specifically limited in the embodiment of the present invention.

103. Receive an advertisement placement request response, and display the advertisement content carried in the advertisement placement request response.

Wherein, the advertisement placement request response carries advertisement content to be placed, and the placement content is the advertisement content set by the advertisement placement user. The advertisement content may be one or more, which is not specifically limited in the embodiment of the present invention. For the embodiment of the present invention, since the client terminal includes distance data, time data, and identity data when sending usage status data, when judging the delivery conditions, the advertisements corresponding to the distance data, time data, and identity data can be determined according to the delivery conditions. For example, a client that is far away can only place advertisement content once, and a user who visits a store for the first time can place advertisement content for the first consumption promotion through the client, which is not specifically limited in the embodiment of the present invention.

The present invention provides an advertisement delivery method. The embodiment of the invention sends an advertisement delivery request after detecting the Bluetooth broadcast sent by the Bluetooth device on the server side. After receiving the advertisement delivery request response, the client pushes the advertisement delivery request response to carry The advertisement content avoids wasting a lot of manpower and material resources by manually issuing paper advertisements, realizing the purpose of merchants to update the advertisement content at any time, enhancing the adaptive line of advertisement content, and improving the efficiency of advertising.

The embodiment of the present invention provides another advertisement placement method. As shown in FIG. 2, the method includes:

201. Detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module.

This step is the same as the method of step 101 shown in FIG. 1, and will not be repeated here.

202. After detecting the Bluetooth broadcast, count the current usage status data of the client according to the Bluetooth function module and the Bluetooth device, and send an advertisement placement request carrying the usage status data and the identity information.

For the embodiment of the present invention, since the current use status data of the client includes distance data, time data, identity data, etc., it is necessary to count the use status data according to the data in the Bluetooth function module and the Bluetooth device. In addition, because the Bluetooth function module records the time and location of receiving the Bluetooth broadcast, when receiving the Bluetooth broadcast, it can record the distance data between the current client and the Bluetooth device when receiving the Bluetooth broadcast, and receive the Bluetooth broadcast The time and other data in the usage status data are counted, which is not specifically limited in the embodiment of the present invention.

203. Receive an advertisement placement request response, and parse the advertisement content and placement strategy in the advertisement placement request response.

In the embodiment of the present invention, the advertisement delivery request response carries the advertisement content and the delivery strategy. In order to deliver the advertisement content according to the delivery strategy configured by the merchant, the delivery strategy is used to instruct the rules for delivering the advertisement content, and the delivery strategy may be Including specific rules such as delivery time, delivery order, delivery times, etc., such as stopping the advertising content after being pushed twice in a row, etc., which are not specifically limited in the embodiment of the present invention.

204. Display the advertisement content according to the delivery strategy.

For the embodiment of the present invention, step 204 specifically includes: displaying the advertisement content according to the placement time, and/or placement sequence, and/or the number of placements in the placement strategy. For example, after the client receives the promotion advertisement, it displays the promotion advertisement once per minute, and stops displaying after 3 times in the client.

As another example, as shown in Figure 3, the merchant sends dynamically configured advertising content and advertising push strategy to the server. After receiving it, the server generates Bluetooth broadcast content based on the merchant information. The Bluetooth broadcast content is the merchant’s identity. The server sends a Bluetooth broadcast to the Bluetooth device, and the Bluetooth device broadcasts the Bluetooth broadcast externally. After the user's client receives the Bluetooth broadcast, it will filter the received Bluetooth broadcast, and send the usage status information parsed by the client to the server. The principle of the merchant configuration is to detect whether the delivery conditions are met, and if so, the advertisement content is sent to the user's client, so that the client displays the advertisement content.

205. Send an advertisement completion signal after the advertisement content is displayed.

For the embodiment of the present invention, in order to enable the server to keep track of the advertisement delivery situation, after the advertisement content is delivered, the advertisement delivery completion signal is sent to the server, so that the server marks the client that has completed the advertisement delivery. The present invention provides another advertisement delivery method. The embodiment of the present invention sends an advertisement delivery request after detecting the Bluetooth broadcast sent by the Bluetooth device of the server. After receiving the advertisement delivery request response, the client responds according to the advertisement delivery request. The delivery strategy pushes advertising content, avoids wasting a lot of manpower and material resources by manually issuing paper advertisements, realizing the purpose of merchants to update advertising content at any time, enhancing the adaptive line of advertising content, and improving the efficiency of advertising.

The embodiment of the present invention provides yet another advertisement placement method. As shown in FIG. 4, the method includes:

301. Send a Bluetooth broadcast via a Bluetooth device.

Wherein, the Bluetooth broadcast carries the identification information of the advertising user, and the advertising user is a merchant user who configures advertising content and sets a delivery strategy. Therefore, the identification information of the advertising user can be the name of the merchant user, or The serial numbers of merchant users after sorting are not specifically limited in the embodiment of the present invention. The Bluetooth broadcast is a Bluetooth broadcast generated by the current server based on the identity information of the advertising user. The current server broadcasts the Bluetooth broadcast through a Bluetooth device configured in the advertising user’s shop, so that people flowing near the merchant store can pass through The client scans for Bluetooth broadcast.

302. Receive an advertisement placement request.

Wherein, the advertisement placement request carries the identification information and the usage status data of the client. The advertisement placement request is an advertisement placement request returned by the client after receiving the Bluetooth broadcast, and the carried identification information is used to download from the current server. Matching the advertisement placement user's placement conditions in the, and carrying the client's usage status data, the user judges whether the client meets the placement conditions. It should be noted that, in the embodiment of the present invention, after the server sends the Bluetooth broadcast through the Bluetooth device, it can simultaneously receive the Bluetooth broadcast for multiple clients, and different clients send advertisement placement requests after receiving the Bluetooth broadcast.

303. Determine, according to the identification information, whether the usage status data meets the placing conditions of the advertisement placing user.

Wherein, the delivery conditions are used to limit the usage status data of the client to be delivered, and the specific delivery conditions are set by the advertisement delivery user, for example, the distance between the user using the client and the Bluetooth device is greater than 5 meters and less than 10 meters The embodiment of the present invention does not specifically limit whether the user sends the advertisement placement request for the first time, the specific time that the user stays within the range where the Bluetooth device sends the Bluetooth broadcast, and so on. In addition, the usage status data includes the distance data, time data, identity data, etc. of the user using the client. The distance data can be the distance between the client user and the Bluetooth device, and the time data can be the client user sending a Bluetooth broadcast on the Bluetooth device. The identity data may be the client name of the client user who sent the advertisement placement request, etc., which is not specifically limited in the embodiment of the present invention. For example, if the ID information carried in the received ad placement request is Xiaomei Store, and the delivery condition of Xiaomei Store is that users whose distance is greater than 2 meters and less than 5 meters all send advertisements, the distance data corresponding to the identity data Xiaohong’s mobile phone is judged A distance of 4 meters from the Bluetooth device meets the delivery conditions.

304. If the advertisement placement conditions of the advertisement placement user are met, send an advertisement placement request response.

Wherein, the advertisement delivery request response carries advertisement content to be delivered. The placement content may be the advertisement content set by the advertisement placement user, such as year-end promotion, etc. The advertisement content may be one or more, which is not specifically limited in the embodiment of the present invention.

The present invention provides yet another advertisement placement method. The embodiment of the present invention sends out Bluetooth broadcasts through a Bluetooth device. When an advertisement placement request is received, it is judged whether it conforms to the advertisement based on the identity and usage status data carried in the advertisement placement request. If the delivery conditions of the user are met, the advertising content and delivery strategy will be sent to the client, so that the client will push the advertising content according to the delivery strategy, avoiding the wasting of a lot of manpower and material resources by manually issuing paper advertisements, and realizing the merchants to carry out the advertising content at any time The purpose of the update is to enhance the adaptive line of advertising content, thereby improving the efficiency of advertising.

The embodiment of the present invention provides yet another advertisement placement method. As shown in FIG. 5, the method includes:

401. Receive advertisement content, delivery conditions, and delivery strategy sent by the advertisement delivery user, and store them in a preset storage location.

For the embodiment of the present invention, in order that the current server can uniformly manage the advertisement content and delivery strategy determined by the advertisement delivery user and determine the delivery conditions, and receive the advertisement delivery user, that is, the advertisement content, delivery conditions and delivery strategy configured by the merchant user , And stored in a preset storage location. The placement strategy is used to instruct the rules for placing the advertisement content. The preset storage location may be a local storage location or a cache storage location. The embodiment of the present invention No specific restrictions. In addition, in order to meet the different needs of different advertisement delivery users for advertisement content, delivery conditions, and delivery strategies, the advertisement content, delivery conditions, and delivery strategies sent by the advertisement delivery user can be updated at preset time intervals, which are not specifically limited in the embodiment of the present invention. .

402. Configure identity information matching the advertisement delivery user, and generate a Bluetooth broadcast according to the identity information.

For the embodiment of the present invention, in order to accurately determine which advertisement delivery user pushes the advertisement to the client, after receiving the advertisement content, delivery conditions, and delivery strategy sent by the merchant user, the advertisement delivery user is configured with the identification information matched by the advertisement delivery user, It may be the name of the advertisement placement user, and the serial number identification, etc. may also be configured according to the order in which the advertisement placement user sends information such as advertisement content, which is not specifically limited in the embodiment of the present invention. The current server generates a Bluetooth broadcast based on the identification information, transmits the Bluetooth broadcast with the identification information to the Bluetooth device, and sends the Bluetooth broadcast to all clients in the vicinity of the advertising user through the Bluetooth device, so that the client can use the APP Bluetooth broadcast is received.

403. Send a Bluetooth broadcast through the Bluetooth device.

This step is the same as the method of step 301 shown in FIG. 4, and will not be repeated here.

404. Receive an advertisement placement request.

This step is the same as the method of step 302 shown in FIG. 4, and will not be repeated here.

405. Determine whether the distance data meets the delivery distance condition determined by the advertising user corresponding to the identification information, and/or determine whether the time data meets the advertising time condition determined by the identification information corresponding to the advertising user.

For the embodiment of the present invention, in order to accurately determine whether the client user meets the delivery conditions configured by the advertisement delivery user on the server, it is possible to determine whether it meets the delivery distance conditions corresponding to the identity information according to the distance data carried in the advertisement delivery request. The condition may be that the distance between the Bluetooth device and the client is greater than 5 meters and less than 10 meters, etc., which is not specifically limited in the embodiment of the present invention. According to the time data carried in the advertisement delivery request, it can be judged whether it meets the delivery time condition corresponding to the identification information. The delivery time condition can be that the client user stays in the range of the Bluetooth device to play broadcasts for more than 5 minutes, 3 minutes, etc. The embodiment of the present invention does not make specific limitations. In addition, in order to further expand the delivery time conditions, after the client user sends an ad delivery request, the server records the number of requests sent by the client, so as to determine the number of times the client user requests ad delivery, such as whether it is the first request for ad delivery Put etc.

406a. If the advertisement placement conditions of the advertisement placement user are met, send an advertisement placement request response carrying the advertisement content and placement strategy.

Wherein, the delivery strategy includes delivery time, and/or delivery sequence, and/or delivery times. It should be noted that the advertising content and delivery strategy carried in the response to the ad delivery request can be matched with the delivery conditions. For example, if the delivery condition is that the user who requested the ad delivery for the first time, the merchant’s preferential activity for the first-time customer will be sent. The condition is that the customer stays for 3 minutes, and then the advertisement content is pushed according to the strategy of placing once every 1 minute, which is not specifically limited in the embodiment of the present invention.

406b. If the placing conditions of the advertisement placement user are not met, update the usage status data to the abnormal state data table, and provide feedback to the advertisement placement user at a preset time interval.

For the embodiment of the present invention, in order to ensure that the advertisement delivery user can deliver advertisements to more client users, when the usage status data carried in the advertisement delivery request sent by the client does not meet the delivery conditions of the advertisement delivery user, the usage status data will be updated. In the abnormal state data table, the abnormal state data table records all data in which the client usage state data does not meet the delivery conditions of the advertisement delivery user. Then, feedback is given to the advertising users at preset time intervals, and the content of the feedback includes usage status data and corresponding delivery conditions, so that the advertising users can update the delivery requirements in time.

The present invention provides yet another advertisement placement method. The embodiment of the present invention sends out Bluetooth broadcast through a Bluetooth device. When an advertisement placement request is received, it is judged whether it conforms to the advertisement based on the identity and usage status data carried in the advertisement placement request. If the delivery conditions of the user are met, the advertising content and delivery strategy will be sent to the client, so that the client will push the advertising content according to the delivery strategy, avoiding the wasting of a lot of manpower and material resources by manually issuing paper advertisements, and realizing the merchants to carry out the advertising content at any time The purpose of the update is to enhance the adaptive line of advertising content, thereby improving the efficiency of advertising.

Further, as an implementation of the method shown in FIG. 1, an embodiment of the present invention provides a client. As shown in FIG. 6, the client includes: a detection module 51, a sending module 52, and a receiving module 53.

The detection module 51 is configured to detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identity information of the advertisement placement user;

The sending module 52 is configured to send an advertisement placement request after detecting the Bluetooth broadcast, and the advertisement placement request carries the identification information and the current client's usage status data;

The receiving module 53 is configured to receive an advertisement placement request response, and display the advertisement content carried in the advertisement placement request response.

Further, the sending module 52 is specifically configured to, after detecting the Bluetooth broadcast, make statistics of the current client's usage status data according to the Bluetooth function module and the Bluetooth device, and send data that carries the usage status and The advertisement placement request of the identification information.

Further, the sending module 52 is specifically configured to send an advertisement placement completion signal after the advertisement content is displayed, so that the server can mark the client that has completed the advertisement placement.

Further, the receiving module 53 includes:

The receiving unit 5301 is configured to receive an advertisement placement request response, and parse the advertisement content and placement strategy in the advertisement placement request response, where the placement strategy is used to instruct a rule for placing the advertisement content;

The display unit 5302 is configured to display the advertisement content according to the delivery strategy.

Further, the display unit 5302 is specifically configured to display the advertisement content according to the placement time, and/or placement sequence, and/or the number of placements in the placement strategy.

The present invention provides a client. The embodiment of the present invention sends an advertisement placement request after detecting the Bluetooth broadcast sent by the Bluetooth device on the server side, and after receiving the advertisement placement request response, the client terminal follows the placement strategy in the advertisement placement request response Push advertising content to avoid wasting a lot of manpower and material resources by manually distributing paper advertisements, realize the purpose of merchants to update advertising content at any time, and enhance the adaptive line of advertising content, thereby improving the efficiency of advertising.

Further, as an implementation of the method shown in FIG. 4, an embodiment of the present invention provides a server. As shown in FIG. 7, the server includes: a first sending module 61, a receiving module 62, a judgment module 63, The second sending module 64.

The first sending module 61 is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertisement placing user;

The receiving module 62 is configured to receive an advertisement placement request, where the advertisement placement request carries the identification information and the usage status data of the client;

The judging module 63 is configured to judge whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information, and the delivery conditions are used to limit the usage status data of the client to be used for advertising delivery;

The second sending module 64 is configured to send an advertisement placement request response if the judgment module determines that the advertisement placement user's placement conditions are met, and the advertisement placement request response carries the advertisement content to be placed.

The present invention provides a server. The embodiment of the present invention sends a Bluetooth broadcast to the outside through a Bluetooth device. When an advertisement placement request is received, it is judged whether it conforms to the advertisement placement user’s requirements based on the identity and usage status data carried in the advertisement placement request. If the delivery conditions are met, the advertising content will be sent to the client, so that the client will push the advertising content, avoiding the wasting of a large amount of manpower and material resources by manually issuing paper advertisements, realizing the purpose of the business to update the advertising content at any time, and enhancing the self-discipline of the advertising content. Adapt to the line, thereby improving the efficiency of advertising.

Further, as an implementation of the method shown in FIG. 5, an embodiment of the present invention provides another server. As shown in FIG. 8, the server includes: a first sending module 71, a receiving module 72, and a judgment module 73 , The second sending module 74, the configuration module 75, and the update module 76.

The first sending module 71 is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertising user;

The receiving module 72 is configured to receive an advertisement placement request, where the advertisement placement request carries the identification information and the usage status data of the client;

The judging module 73 is configured to judge whether the usage status data meets the delivery condition of the advertisement delivery user according to the identification information, and the delivery condition is used to limit the usage status data of the client to be used for advertising delivery;

The second sending module 74 is configured to send an advertisement placement request response if the judgment module determines that the advertisement placement user's placement conditions are met, and the advertisement placement request response carries the advertisement content to be placed.

Further, the server further includes: a configuration module 75,

The receiving module 72 is further configured to receive the advertisement content, the placement conditions, and the placement strategy sent by the advertisement placement user, and store them in a preset storage location. The placement strategy is used to instruct the advertisement content to be placed. ；

The configuration module 75 is configured to configure identification information matching the advertisement placement user, and generate Bluetooth broadcast according to the identification information.

Further, it is characterized in that:

The judging module 73 is specifically configured to judge whether the distance data meets the delivery distance condition determined by the ID information corresponding to the advertising user, and/or determine whether the time data meets the ID information corresponding to the advertising user Determined time conditions;

The second sending module 74 is specifically configured to send an advertisement delivery request response carrying the advertisement content and a delivery strategy if the delivery conditions of the advertisement delivery user are met, the delivery strategy including the delivery time, and/or Delivery order, and/or delivery times.

Further, the server also includes:

The update module 76 is configured to, if the judgment module determines that the advertisement placement user's placement conditions are not met, update the usage status data to the abnormal state data table, and provide feedback to the advertisement placement user at a preset time interval .

The present invention provides yet another server. The embodiment of the present invention sends a Bluetooth broadcast to the outside through a Bluetooth device. When an advertisement placement request is received, it is judged whether it matches the advertisement placement user according to the identity and usage status data carried in the advertisement placement request. If the delivery conditions are met, the advertising content and delivery strategy will be sent to the client, so that the client will push the advertising content according to the delivery strategy, avoiding the wasting of a lot of manpower and material resources by manually issuing paper advertisements, and realizing the business to update the advertising content at any time The purpose is to enhance the adaptive line of advertising content, thereby improving the efficiency of advertising.

The embodiment of the present invention provides an advertisement placement system, as shown in FIG. 9, including: a server 81 and a client 82,

The server 81 is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertisement placement user;

The client 82 is configured to detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identification information of the user who places the advertisement;

The client 82 is further configured to send an advertisement placement request after detecting the Bluetooth broadcast, and the advertisement placement request carries the identification information and the current client's usage status data;

The server 81 is also used to receive an advertisement placement request, where the advertisement placement request carries the identification information and usage status data of the client 82;

The server 81 is further configured to determine whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information, and the delivery conditions are used to limit the usage status data of the advertisement delivery client;

The server 81 is further configured to send an advertisement placement request response if the advertisement placement user's placement conditions are met, and the advertisement placement request response carries the advertisement content to be placed;

The client 82 is further configured to receive an advertisement placement request response, and display the advertisement content carried in the advertisement placement request response;

The client 82 is also used to display the advertisement content according to the delivery strategy.

The present invention provides an advertisement delivery system. Compared with the prior art using paper leaflets to send marketing advertisements such as store information of merchants or preferential activities to surrounding users through paper leaflets, the embodiment of the present invention sends out Bluetooth broadcasts through Bluetooth devices on the server side. , When the client detects the Bluetooth broadcast and sends an advertisement request, the server judges whether it meets the advertisement placement conditions of the user according to the identity and usage status data carried in the advertisement request. If so, the server sends the advertisement to the client Content and delivery strategy, the client pushes the advertisement content according to the delivery strategy, avoids wasting a lot of manpower and material resources by manually issuing paper advertisements, realizing the purpose of merchants to update the advertising content at any time, enhancing the adaptive line of advertising content, and improving advertising delivery s efficiency.

According to an embodiment of the present invention, a storage medium is provided, the storage medium stores at least one executable instruction, and the computer executable instruction can execute the advertisement placement method in any of the foregoing method embodiments.

FIG. 10 shows a schematic structural diagram of a computer device according to an embodiment of the present invention. The specific embodiment of the present invention does not limit the specific implementation of the computer device.

As shown in FIG. 10, the computer device may include: a processor (processor) 902, a communication interface (Communications Interface) 904, a memory (memory) 906, and a communication bus 908.

Among them: the processor 902, the communication interface 904, and the memory 906 communicate with each other through the communication bus 908.

The communication interface 904 is used to communicate with other devices such as network elements such as clients or other servers.

The processor 902 is configured to execute the program 910, and specifically can execute relevant steps in the embodiment of the foregoing advertisement placement method.

Specifically, the program 910 may include program code, and the program code includes computer operation instructions.

The processor 902 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present invention. The one or more processors included in the computer device may be the same type of processor, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs.

The memory 906 is used to store the program 910. The memory 906 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), for example, at least one disk memory.

The program 910 may be specifically used to cause the processor 902 to perform the following operations:

Detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identification information of the user who places the advertisement;

After detecting the Bluetooth broadcast, send an advertisement placement request, the advertisement placement request carrying the identification information and the current client's usage status data;

Receiving an advertisement placement request response, and displaying the advertisement content carried in the advertisement placement request response.

According to an embodiment of the present invention, another storage medium is provided, the storage medium stores at least one executable instruction, and the computer executable instruction can execute the advertisement placement method in any of the foregoing method embodiments.

Fig. 11 shows a schematic structural diagram of another computer device according to an embodiment of the present invention. The specific embodiment of the present invention does not limit the specific implementation of the computer device.

As shown in FIG. 11, the computer device may include: a processor (processor) 1002, a communication interface (Communications Interface) 1004, a memory (memory) 1006, and a communication bus 1008.

Among them: the processor 1002, the communication interface 1004, and the memory 1006 communicate with each other through the communication bus 1008.

The communication interface 1004 is used to communicate with other devices such as network elements such as clients or other servers.

The processor 1002 is configured to execute the program 1010, and specifically can execute the relevant steps in the foregoing embodiment of the advertisement placement method.

Specifically, the program 1010 may include program code, and the program code includes computer operation instructions.

The processor 1002 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present invention. The one or more processors included in the computer device may be the same type of processor, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs.

The memory 1006 is used to store the program 1010. The memory 1006 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), for example, at least one disk memory.

The program 1010 may be specifically used to cause the processor 1002 to perform the following operations:

Sending a bluetooth broadcast via a bluetooth device, the bluetooth broadcast carrying identification information of the user who places the advertisement;

Receiving an advertisement placement request, the advertisement placement request carrying the identification information and the usage status data of the client;

Judging whether the usage status data meets the delivery condition of the advertisement delivery user according to the identification information, the delivery condition is used to limit the usage status data of the client to be used for advertising delivery;

If the delivery conditions of the advertisement delivery user are met, an advertisement delivery request response is sent, and the advertisement delivery request response carries the advertisement content to be delivered.

Obviously, those skilled in the art should understand that the above-mentioned modules or steps of the present invention can be implemented by a general computing device. They can be concentrated on a single computing device or distributed in a network composed of multiple computing devices. Above, alternatively, they can be implemented with program codes executable by the computing device, so that they can be stored in the storage device for execution by the computing device, and in some cases, can be executed in a different order than here. Perform the steps shown or described, or fabricate them into individual integrated circuit modules, or fabricate multiple modules or steps of them into a single integrated circuit module to achieve. In this way, the present invention is not limited to any specific combination of hardware and software.

The above are only preferred embodiments of the present invention and are not used to limit the present invention. For those skilled in the art, the present invention can have various modifications and changes. Any modification, equivalent replacement, improvement, etc., made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (23)

1. An advertisement placement method, characterized in that it includes:

   Detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identification information of the user who places the advertisement;

   After detecting the Bluetooth broadcast, send an advertisement placement request, the advertisement placement request carrying the identification information and the current client's usage status data;

   Receiving an advertisement placement request response, and displaying the advertisement content carried in the advertisement placement request response.
2. The method according to claim 1, wherein the sending an advertisement placement request after detecting the Bluetooth broadcast comprises:

   When the Bluetooth broadcast is detected, the current client's usage status data is counted according to the Bluetooth function module and the Bluetooth device, and an advertisement placement request carrying the usage status data and the identity information is sent.
3. The method of claim 2, wherein the method further comprises:

   After the advertisement content is displayed, the advertisement placement completion signal is sent, so that the server will mark the client that has completed the advertisement placement.
4. The method according to claim 2 or 3, wherein receiving an advertisement placement request response and displaying the advertisement content carried in the advertisement placement request response comprises:

   Receiving an advertisement delivery request response, and parse the advertisement content and delivery strategy in the advertisement delivery request response, where the delivery strategy is used to instruct rules for delivering the advertisement content;

   Display the advertising content according to the delivery strategy.
5. The method according to claim 4, wherein the displaying the advertisement content according to the delivery strategy comprises:

   The advertisement content is displayed according to the delivery time, and/or delivery sequence, and/or the number of delivery in the delivery strategy.
6. An advertisement placement method, characterized in that it includes:

   Sending a bluetooth broadcast via a bluetooth device, the bluetooth broadcast carrying identification information of the user who places the advertisement;

   Receiving an advertisement placement request, the advertisement placement request carrying the identification information and the usage status data of the client;

   Judging whether the usage status data meets the delivery condition of the advertisement delivery user according to the identification information, the delivery condition is used to limit the usage status data of the client to be used for advertising delivery;

   If the delivery conditions of the advertisement delivery user are met, an advertisement delivery request response is sent, and the advertisement delivery request response carries the advertisement content to be delivered.
7. The method according to claim 6, characterized in that, before sending the Bluetooth broadcast through the Bluetooth device, the method further comprises:

   Receiving advertisement content, delivery conditions, and delivery strategy sent by the advertisement delivery user and storing them in a preset storage location, where the delivery strategy is used to instruct the rules for delivering the advertisement content;

   Configure identity information matching the advertisement placement user, and generate Bluetooth broadcast according to the identity information.
8. The method according to claim 7, wherein the usage status data includes distance data, time data, and identity data, and the usage status data is judged according to the identity information to determine whether the usage status data conforms to the advertisement placement user's The delivery conditions include:

   Judging whether the distance data meets the delivery distance condition determined by the advertising user corresponding to the identity information, and/or judging whether the time data meets the advertising time condition determined by the identity information corresponding to the advertising user;

   If the delivery conditions of the advertisement delivery user are met, sending an advertisement delivery request response includes:

   If the advertisement placement conditions of the advertisement placement user are met, an advertisement placement request response carrying the advertisement content and placement strategy is sent, and the placement strategy includes placement time, and/or placement sequence, and/or placement times.
9. The method according to claim 6, wherein the method further comprises:

   If the delivery conditions of the advertisement delivery user are not met, the usage status data is updated to the abnormal status data table, and feedback is given to the advertisement delivery user at a preset time interval.
10. A client, characterized in that it includes:

    The detection module is configured to detect the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module, and the Bluetooth broadcast carries the identity information of the advertisement placing user;

    The sending module is configured to send an advertisement placement request after detecting the Bluetooth broadcast, and the advertisement placement request carries the identification information and the current client's usage status data;

    The receiving module is configured to receive a response to an advertisement placement request, and display the advertisement content carried in the response to the advertisement placement request.
11. The client according to claim 10, wherein:

    The sending module is specifically configured to, after detecting the Bluetooth broadcast, count the current client's usage status data according to the Bluetooth function module and the Bluetooth device, and send the usage status data and the identity identifier Ad serving request for information.
12. The client according to claim 11, wherein:

    The sending module is specifically further configured to send an advertisement placement completion signal after the advertisement content is displayed, so that the server can mark the client that has completed the advertisement placement.
13. The client according to claim 11 or 12, wherein the receiving module comprises:

    A receiving unit, configured to receive an advertisement placement request response, and parse the advertisement content and placement strategy in the advertisement placement request response, where the placement strategy is used to instruct the advertisement content to be placed;

    The display unit is configured to display the advertisement content according to the delivery strategy.
14. The client according to claim 13, wherein:

    The display unit is specifically configured to display the advertisement content according to the delivery time, and/or the delivery order, and/or the number of delivery in the delivery strategy.
15. A server, which is characterized in that it includes:

    The first sending module is configured to send a Bluetooth broadcast through a Bluetooth device, and the Bluetooth broadcast carries the identity information of the advertisement placing user;

    A receiving module, configured to receive an advertisement placement request, the advertisement placement request carrying the identification information and the usage status data of the client;

    A judging module, configured to judge whether the usage status data meets the delivery conditions of the advertisement delivery user according to the identification information, and the delivery conditions are used to limit the usage status data of the client to be used for advertising delivery;

    The second sending module is configured to send an advertisement placement request response if the judgment module determines that the advertisement placement user's placement conditions are met, and the advertisement placement request response carries the advertisement content to be placed.
16. The server according to claim 15, wherein the server further comprises: a configuration module,

    The receiving module is further configured to receive advertisement content, delivery conditions, and delivery strategy sent by the advertisement delivery user, and store them in a preset storage location, where the delivery strategy is used to instruct the rules for delivering the advertisement content;

    The configuration module is configured to configure identification information matching the advertisement placement user, and generate Bluetooth broadcast according to the identification information.
17. The server according to claim 15 or 16, characterized in that:

    The determining module is specifically configured to determine whether the distance data meets the delivery distance condition determined by the advertising user corresponding to the identification information, and/or determine whether the time data meets the identification information corresponding to the advertising user determination Time conditions for

    The second sending module is specifically configured to send an advertisement delivery request response carrying the advertisement content and a delivery strategy if the delivery conditions of the advertisement delivery user are met, and the delivery strategy includes delivery time and/or delivery Sequence, and/or number of deliveries.
18. The server according to claim 15, wherein the server further comprises:

    The update module is configured to, if the judgment module judges that the advertisement placement user's placement conditions are not met, update the usage state data to the abnormal state data table, and provide feedback to the advertisement placement user at a preset time interval.
19. A storage medium, wherein at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform an operation corresponding to the advertisement placement method according to any one of claims 1-5.
20. A computer device includes: a processor, a memory, a communication interface, and a communication bus. The processor, the memory, and the communication interface communicate with each other through the communication bus;

    The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform an operation corresponding to the advertisement delivery method according to any one of claims 1-5.
21. A storage medium in which at least one executable instruction is stored, and the executable instruction causes a processor to perform an operation corresponding to the advertisement placement method according to any one of claims 6-9.
22. A computer device includes: a processor, a memory, a communication interface, and a communication bus. The processor, the memory, and the communication interface communicate with each other through the communication bus;

    The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform an operation corresponding to the advertisement placement method according to any one of claims 6-9.
23. An advertisement placement system, characterized by comprising: the client according to any one of claims 10-14 and the server according to any one of claims 15-18.

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