CN110706033A - Method, system and medium for analyzing internet advertisement abnormal equipment - Google Patents
Method, system and medium for analyzing internet advertisement abnormal equipment Download PDFInfo
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Abstract
The invention discloses a method, a system and a medium for analyzing abnormal equipment of internet advertisements, wherein the method comprises the following steps: obtaining installed APP information and an advertisement request of advertisement client equipment; according to the installed APP information of the advertisement client equipment and the advertisement request mark, caching the advertisement client equipment information with abnormal state; aiming at the advertisement request of the advertisement client equipment, if the cached advertisement client equipment is in a normal state, responding to the advertisement request and returning the advertisement content; otherwise, the advertisement content is refused to be returned to the advertisement client. The invention can analyze whether the equipment requesting the advertisement is abnormal or not based on the installed application change of the intelligent equipment, and makes a reasonable advertisement request interception strategy on the basis, thereby effectively reducing the resource waste and the advertisement putting loss of the advertisement server caused by the abnormal equipment and improving the advertisement putting quality and effect.
Description
Technical Field
The invention relates to the technical field of Internet advertisement putting, in particular to a method, a system and a medium for analyzing Internet advertisement abnormal equipment.
Background
With the rapid development of intelligent equipment and the internet, a large number of intelligent equipment APP applications are all connected with an advertisement delivery system, advertisement delivery orientation and screening are carried out through the advertisement delivery system, advertisement delivery is carried out on media terminals such as computers, smart phones and television boxes, the media terminals take terminal information when requesting advertisements, and corresponding display and click monitoring information is reported when the advertisements are displayed and clicked, so that the records of behaviors such as advertisement requests, delivery, display and click of each terminal can be accurately counted through data, and advertisement billing is carried out through modes such as CPM and CPC. In order to ensure that the advertisement billing display and click really come from normal terminal equipment, the advertisement anti-cheating is indispensable. There are many methods for analyzing abnormal advertisement traffic and anti-cheating, and the main method at present is to perform parameter feature analysis by advertisement request and monitoring reported data, and determine whether each presentation and click report is true. However, if the device behavior data other than the advertisement can be acquired, the anomaly analysis of the device can be performed in combination with the behavior data, and the quality of the device reporting the advertisement behavior can be evaluated.
Disclosure of Invention
The technical problems to be solved by the invention are as follows: the invention can analyze whether the equipment requesting the advertisement is abnormal or not based on the installed application change of the intelligent equipment so as to make a reasonable advertisement request interception strategy on the basis, reduce the resource waste and the advertisement putting loss of an advertisement server caused by the abnormal equipment and improve the advertisement putting quality and effect.
In order to solve the technical problems, the invention adopts the technical scheme that:
a method for analyzing abnormal equipment of Internet advertisements comprises the following implementation steps:
1) obtaining installed APP information and an advertisement request of advertisement client equipment;
2) and marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
Optionally, the detailed step of marking and caching the advertisement client device information with abnormal status in step 2) includes:
2.1) trying to obtain the time of the last advertisement request in a specified period of the advertisement client equipment, if the obtaining is successful and the advertisement client equipment does not have the installed APP information to report, judging that the state of the advertisement client equipment is abnormal, caching the state of the advertisement client equipment, ending and exiting; otherwise, if the advertisement client side equipment has the installed APP information to report, skipping to execute the next step;
2.2) judging whether the installed APP information reported by the advertisement client equipment is empty each time, if so, judging that the advertisement client equipment does not grant the permission of reading the installed APP information, judging that the state of the advertisement client equipment is normal, ending and exiting; otherwise, skipping to execute the next step;
2.3) judging whether the times of the installed APP information reported by the advertisement client equipment exceed a preset threshold and the change rate of the installed APP list exceeds the preset threshold, if so, judging that the advertisement client equipment is a flash device, if so, caching the state of the advertisement client equipment, ending and exiting.
Optionally, the installed APP list change rate is obtained by dividing a count b by a number of times a, where the count b is a count obtained after deduplication of the installed APP information reported by the advertisement client device, and the number of times a is a number of times of the installed APP information reported by the advertisement client device.
Optionally, the caching the state of the advertisement client device further includes setting an expiration period, and if the expiration period expires, clearing the cached abnormal state information of the advertisement client device.
Optionally, the detailed step of caching the status of the advertisement client device includes: firstly, judging whether the advertisement client side equipment caches the abnormal state information or not, and if the abnormal state information is cached, updating the expiration period of the cached abnormal state information; otherwise, caching the abnormal state information of the advertisement client device and setting an expiration period.
Optionally, step 1) is preceded by the step of sending, by the advertisement client device, the installed APP information and the advertisement request: the advertisement client equipment tries to acquire local installed APP information, if the acquisition fails, empty installed APP information is generated, otherwise, non-empty installed APP information is generated, and the installed APP information is sent to the appointed equipment; meanwhile, the advertisement client device detects a local advertisement request and transmits the advertisement request to a designated device if the advertisement request is detected to be issued.
Optionally, step 2) is followed by a step of responding to an advertisement request of the advertiser device according to the state of the cached advertiser device, and the detailed steps include:
s1) receiving an advertisement request from an advertisement client device;
s2), judging the cached state information corresponding to the advertisement client device sending the advertisement request, if the cached abnormal state information of the advertisement client device is detected, refusing to return the advertisement content to the advertisement client; otherwise, returning the advertisement content to the advertisement client.
In addition, the invention also provides a system for analyzing the abnormal equipment of the internet advertisement, which comprises the following components:
the information acquisition program unit is used for acquiring the installed APP information and the advertisement request of the advertisement client equipment;
and the state identification program unit is used for marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
In addition, the present invention also provides a system for analyzing an internet advertisement abnormal apparatus, comprising a computer apparatus programmed or configured to perform the steps of the method for analyzing an internet advertisement abnormal apparatus, or a storage medium of the computer apparatus having stored thereon a computer program programmed or configured to perform the method for analyzing an internet advertisement abnormal apparatus.
Furthermore, the present invention also provides a computer-readable storage medium having stored thereon a computer program programmed or configured to execute the method of analyzing an internet advertisement abnormality device.
Compared with the prior art, the invention has the following advantages:
1. the invention judges whether the equipment is real or abnormal through the logic analysis, so that the advertisement delivery system can optimize the request of the equipment in the abnormal period to reduce the loss caused by abnormal flow.
2. The invention combines the characteristics of common internet advertisements, and is suitable for application with the following characteristics: 1) the intelligent device APP can be embedded with the advertisement SDK; 2) the behavior real-time property, the behavior monitoring events such as advertisement information acquisition, material display, clicking and the like are reported in real time, and the method has the advantage of wide application.
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FIG. 1 is a schematic diagram of a basic flow of a method according to an embodiment of the present invention.
FIG. 2 is a detailed flowchart of step 2) according to an embodiment of the present invention.
Fig. 3 is a schematic structural diagram of functional modules of the system according to the embodiment of the present invention.
Detailed Description
The method, system and medium for analyzing internet advertisement anomaly device according to the present invention will be further described in detail below by taking a certain internet advertisement as an example. The Internet advertisement platform mainly comprises the following modules: 1) the advertisement SDK is embedded into a module which is specially responsible for advertisement interaction in the media APP; 2) the advertisement delivery system receives the request of the advertisement SDK, carries out targeted screening on the advertisement and returns advertisement information to the advertisement SDK; 3) the advertisement monitoring service receives behavior reports of showing, clicking and the like of the advertisement SDK, and records and archives the behavior reports; 4) the advertisement management system is a visualization system for managing advertisement information, and advertisement operators directly face the system. The internet advertisement service flow mainly comprises the following processes: 1) the operator carries out advertisement putting configuration in the advertisement management system; 2) the advertisement SDK is started along with the APP, and relevant information is reported to an advertisement monitoring service; 3) the advertisement SDK requests an advertisement delivery system to wait for returning advertisement content; 4) the advertisement delivery system receives the terminal request, screens and returns advertisement information to the advertisement SDK; 5) the advertisement SDK displays the advertisement materials in sequence at the terminal; 6) reporting display monitoring information to an advertisement monitoring service at the nodes of the beginning, the end and the like of each advertisement display; 7) when a user clicks on an advertisement material in the advertisement display process, the terminal reports click monitoring information to the advertisement monitoring service.
As shown in fig. 1, the method for analyzing the internet advertisement abnormal device according to the embodiment includes:
1) obtaining installed APP information and an advertisement request of advertisement client equipment;
2) and marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
In this embodiment, the cached advertisement client device may be identified by the device ID (the advertisement SDK and the advertisement interface protocol must include the device ID parameter), and different implementation manners may be possible in different operating systems, for example, IDFA in the IOS system, IMEI in the Android system, and PC and OTT systems: the MAC address.
As shown in fig. 2, the detailed steps of marking and caching the advertisement client device information with abnormal status in step 2) include:
2.1) trying to obtain the time of the last advertisement request in a specified period of the advertisement client equipment, if the obtaining is successful and the advertisement client equipment does not have the installed APP information to report, judging that the state of the advertisement client equipment is abnormal, caching the state of the advertisement client equipment, ending and exiting; otherwise, if the advertisement client side equipment has the installed APP information to report, skipping to execute the next step;
2.2) judging whether the installed APP information reported by the advertisement client equipment is empty each time, if so, judging that the advertisement client equipment does not grant the permission of reading the installed APP information, judging that the state of the advertisement client equipment is normal, ending and exiting; otherwise, skipping to execute the next step;
2.3) judging whether the times of the installed APP information reported by the advertisement client equipment exceed a preset threshold and the change rate of the installed APP list exceeds the preset threshold, if so, judging that the advertisement client equipment is a flash device, if so, caching the state of the advertisement client equipment, ending and exiting.
It should be noted that, in this embodiment, only the state of the abnormal advertisement client device is recorded, and in addition, only the state of the normal advertisement client device may be recorded according to the need, or the states of the normal and abnormal advertisement client devices may be recorded at the same time.
In this embodiment, the calculating step of the change rate of the installed APP list is:
acquiring the reported times a of the installed APP information,
obtaining the reported installed APP information and removing the duplicate to obtain a count b,
dividing the count b by the number a (b/a) to obtain the installed APP list change rate.
In this embodiment, the number of times a of the installed APP information reported by the advertisement client device is 20 (exceeds a preset threshold 10), the reported installed APP information is repeated to obtain a count b of 16, and therefore, the count b is divided by the number of times a (b/a) to obtain that the change rate of the installed APP list is 0.8 (exceeds a preset threshold 0.5), and therefore, step 2.3) determines that the number of times of the installed APP information reported by the advertisement client device exceeds the preset threshold and the change rate of the installed APP list exceeds the preset threshold, and thus it is determined that the advertisement client device is a flash apparatus, and the state of the advertisement client device is abnormal.
In this embodiment, the caching of the state of the advertisement client device further includes setting an expiration period, and if the expiration period expires, the cached abnormal state information of the advertisement client device is cleared, and the problem that some advertisement client devices cannot normally display advertisement content after recovering to normal can be prevented by the expiration of the expiration period.
In this embodiment, the detailed step of caching the state of the advertisement client device includes: firstly, judging whether the advertisement client side equipment caches the abnormal state information or not, and if the abnormal state information is cached, updating the expiration period of the cached abnormal state information; otherwise, caching the abnormal state information of the advertisement client device and setting an expiration period.
In the embodiment, the device ID of the advertisement client device judged to be abnormal is marked, and a cycle time is cached, and if the state of the advertisement client device returns to normal, the mark is invalid after the abnormal mark cache expires, which indicates that the behavior of the advertisement client device returns to normal; if multiple cycles of an ad client device are continually analyzed as anomalous, then multiple cycles will be continually cached. And reasonably configuring the change frequency of the installed APP list and the abnormal caching period of the equipment in a real-time process according to the actual service condition and the analysis granularity.
In this embodiment, step 1) further includes, before sending the installed APP information and the advertisement request, a step of: the advertisement client equipment tries to acquire local installed APP information, if the acquisition fails, empty installed APP information is generated, otherwise, non-empty installed APP information is generated, and the installed APP information is sent to the appointed equipment; meanwhile, the advertisement client device detects a local advertisement request and transmits the advertisement request to a designated device if the advertisement request is detected to be issued.
In this embodiment, step 2) is followed by a step of responding to an advertisement request of the advertisement client device according to a state of the cached advertisement client device, and the detailed steps include:
s1) receiving an advertisement request from an advertisement client device;
s2), judging the cached state information corresponding to the advertisement client device sending the advertisement request, if the cached abnormal state information of the advertisement client device is detected, refusing to return the advertisement content to the advertisement client; otherwise, returning the advertisement content to the advertisement client.
As shown in fig. 3, the method of the present embodiment forms a topology structure of the system, where:
the media APP is carried in the advertisement client device, the media APP is embedded with the advertisement SDK, and the advertisement SDK regularly acquires the installed APP name on the device under the authorization of the user and reports the APP name to the advertisement monitoring service; and if the user does not authorize to obtain the installed APP information, reporting null information to the advertisement monitoring service. The method comprises the steps that an advertisement SDK tries to acquire APP information installed on host equipment when the advertisement SDK is started each time, part of systems need user authorization to acquire the information, and if the installed APP information can be acquired, an equipment ID and an installed APP name list are reported to an advertisement monitoring service; and if the installed APP information cannot be acquired, reporting the equipment ID and the empty APP name list to an advertisement monitoring service.
The advertisement monitoring service-anomaly analysis engine is a main body for executing the steps 1) and 2) of the method for analyzing the internet advertisement anomaly device, and mainly comprises a device anomaly analysis module and a cache module, wherein the device anomaly analysis module is used for judging whether the device is abnormal or not by collecting an App list and an advertisement request which are installed on the intelligent device and analyzing the change of the list, so that the quality of the device is evaluated, and anti-cheating data is provided for an advertisement delivery system. The advertisement monitoring service-anomaly analysis engine analyzes the received installed APP and advertisement request records of the equipment and judges whether the equipment is real or anomalous, and the analysis logic is as follows: if some equipment does not report the installed APP information for a long time but has an advertisement request, the equipment may be non-real equipment and is marked as abnormal; if the installed APP list reported by a certain device within a period of time changes frequently, the device is possibly a flashing device and is marked as abnormal; the advertisement monitoring service-anomaly analysis engine marks the equipment ID judged to be abnormal and caches for a period of time, if the equipment behavior returns to normal, the mark is invalid after the cache of the anomaly mark is over, and the equipment behavior returns to normal; if a device is analyzed as abnormal for a plurality of cycles continuously, the device will cache the plurality of cycles continuously. And reasonably configuring the change frequency of the installed APP list and the abnormal caching period of the equipment in a real-time process according to the actual service condition and the analysis granularity.
And the advertisement delivery system is used for carrying out abnormity judgment detection and executing a preset advertisement strategy according to the cached state, and selecting a proper advertisement screening logic, so that the behaviors of abnormal advertisement display, clicking and the like caused by abnormal equipment are reduced, and the loss caused by abnormal flow is reduced. After the advertisement SDK requests the advertisement delivery system, the advertisement delivery system analyzes the equipment ID from the request parameters, the advertisement delivery system uses the equipment ID to obtain the abnormal mark of the current equipment from the cache, and if the abnormal mark is obtained, the equipment is indicated to have abnormal behaviors recently. Meanwhile, the advertisement delivery system adds the device request timestamp into the cache and records the latest advertisement request time of the device. If the exception is indicated, relevant anti-cheating strategy logic can be carried out, and finally the content is returned to the advertisement SDK. And simultaneously adding the equipment ID and the current timestamp into a cache, and setting the cache expiration time as a period.
It should be noted that, the advertisement monitoring service-anomaly analysis engine and the advertisement delivery system are only the division manner of the logic function module, and in fact, the advertisement monitoring service-anomaly analysis engine and the advertisement delivery system can be implemented in the same server physical node or different server physical nodes.
In summary, in the method for analyzing the internet advertisement abnormal device according to the embodiment, whether the device is real or abnormal is determined through the logic analysis, so that the advertisement delivery system can optimize the request of the device in the abnormal period, and thus the loss caused by the abnormal traffic can be reduced.
In addition, this embodiment also provides a system for analyzing abnormal devices of internet advertisements, including:
the information acquisition program unit is used for acquiring the installed APP information and the advertisement request of the advertisement client equipment;
and the state identification program unit is used for marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
In addition, the embodiment also provides a system for analyzing the internet advertisement abnormal device, which includes a computer device programmed or configured to execute the steps of the method for analyzing the internet advertisement abnormal device, or a storage medium of the computer device having stored thereon a computer program programmed or configured to execute the method for analyzing the internet advertisement abnormal device.
In addition, the present embodiment also provides a computer-readable storage medium having stored thereon a computer program programmed or configured to execute the aforementioned method of analyzing an internet advertisement abnormality device.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention. It should be noted that modifications and embellishments within the scope of the invention may occur to those skilled in the art without departing from the principle of the invention, and are considered to be within the scope of the invention.
Claims (10)
1. A method for analyzing abnormal equipment of Internet advertisements is characterized by comprising the following implementation steps:
1) obtaining installed APP information and an advertisement request of advertisement client equipment;
2) and marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
2. The method for analyzing internet advertisement abnormal device of claim 1, wherein the detailed step of marking and buffering the advertisement client device information whose status is abnormal in step 2) comprises:
2.1) trying to obtain the time of the last advertisement request in a specified period of the advertisement client equipment, if the obtaining is successful and the advertisement client equipment does not have the installed APP information to report, judging that the state of the advertisement client equipment is abnormal, caching the state of the advertisement client equipment, ending and exiting; otherwise, if the advertisement client side equipment has the installed APP information to report, skipping to execute the next step;
2.2) judging whether the installed APP information reported by the advertisement client equipment is empty each time, if so, judging that the advertisement client equipment does not grant the permission of reading the installed APP information, judging that the state of the advertisement client equipment is normal, ending and exiting; otherwise, skipping to execute the next step;
2.3) judging whether the times of the installed APP information reported by the advertisement client equipment exceed a preset threshold and the change rate of the installed APP list exceeds the preset threshold, if so, judging that the advertisement client equipment is a flash device, if so, caching the state of the advertisement client equipment, ending and exiting.
3. The method of claim 2, wherein the change rate of the installed APP list is obtained by dividing a count b by a number a, wherein the count b is obtained by deduplication of installed APP information reported by the ad client device, and the number a is the number of installed APP information reported by the ad client device.
4. The method of claim 2, wherein the caching the status of the advertisement client device further comprises setting an expiration period, and clearing the cached abnormal status information of the advertisement client device if the expiration period expires.
5. The method of claim 4, wherein the step of caching the status of the advertiser client device comprises: firstly, judging whether the advertisement client side equipment caches the abnormal state information or not, and if the abnormal state information is cached, updating the expiration period of the cached abnormal state information; otherwise, caching the abnormal state information of the advertisement client device and setting an expiration period.
6. The method for analyzing abnormal devices of internet advertisement as claimed in claim 2, wherein step 1) is preceded by the step of sending the installed APP information and the advertisement request by the advertisement client device: the advertisement client equipment tries to acquire local installed APP information, if the acquisition fails, empty installed APP information is generated, otherwise, non-empty installed APP information is generated, and the installed APP information is sent to the appointed equipment; meanwhile, the advertisement client device detects a local advertisement request and transmits the advertisement request to a designated device if the advertisement request is detected to be issued.
7. The method for analyzing the abnormal equipment of the internet advertisement as claimed in any one of the claims 1 to 6, wherein the step 2) is followed by a step of responding to the advertisement request of the advertisement client device according to the state of the cached advertisement client device, and the detailed steps comprise:
s1) receiving an advertisement request from an advertisement client device;
s2), judging the cached state information corresponding to the advertisement client device sending the advertisement request, if the cached abnormal state information of the advertisement client device is detected, refusing to return the advertisement content to the advertisement client; otherwise, returning the advertisement content to the advertisement client.
8. A system for analyzing an internet advertisement abnormality device, comprising:
the information acquisition program unit is used for acquiring the installed APP information and the advertisement request of the advertisement client equipment;
and the state identification program unit is used for marking and caching the advertisement client equipment information with abnormal state according to the installed APP information of the advertisement client equipment and the advertisement request.
9. A system for analyzing an internet advertisement abnormal device, comprising a computer device, wherein the computer device is programmed or configured to perform the steps of the method for analyzing an internet advertisement abnormal device as claimed in any one of claims 1 to 7, or a storage medium of the computer device has stored thereon a computer program programmed or configured to perform the method for analyzing an internet advertisement abnormal device as claimed in any one of claims 1 to 7.
10. A computer-readable storage medium having stored thereon a computer program programmed or configured to perform the method of analyzing an internet advertisement abnormality device according to any one of claims 1 to 7.
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| CN111953557A (en) * | 2020-07-08 | 2020-11-17 | 北京明略昭辉科技有限公司 | Method and device for identifying abnormal traffic of advertisement point positions |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111953557A (en) * | 2020-07-08 | 2020-11-17 | 北京明略昭辉科技有限公司 | Method and device for identifying abnormal traffic of advertisement point positions |
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