CN110348885A - A kind of outdoor media advertisement intelligent put-on method and system - Google Patents
A kind of outdoor media advertisement intelligent put-on method and system Download PDFInfo
- Publication number
- CN110348885A CN110348885A CN201910537021.XA CN201910537021A CN110348885A CN 110348885 A CN110348885 A CN 110348885A CN 201910537021 A CN201910537021 A CN 201910537021A CN 110348885 A CN110348885 A CN 110348885A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- outdoor media
- media terminal
- advertiser
- outdoor
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 29
- 230000002093 peripheral effect Effects 0.000 claims description 11
- 238000012216 screening Methods 0.000 claims description 10
- 238000004590 computer program Methods 0.000 claims description 6
- 230000008569 process Effects 0.000 claims description 5
- 238000002372 labelling Methods 0.000 claims 1
- 239000003795 chemical substances by application Substances 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 238000005457 optimization Methods 0.000 description 2
- 230000008859 change Effects 0.000 description 1
- 239000012141 concentrate Substances 0.000 description 1
- 239000002537 cosmetic Substances 0.000 description 1
- 239000006185 dispersion Substances 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 238000001914 filtration Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000006855 networking Effects 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
The present invention provides a kind of outdoor media advertisement intelligent put-on method and system, the method includes: the location information and scene information according to each outdoor media terminal, scene tag analysis is carried out to each outdoor media terminal, obtains the label data of each outdoor media terminal；The advertisement of analysis advertiser, which is launched, to be required, and the advertisement of advertiser is launched and requires to match with the label data of each outdoor media terminal, is filtered out and is met the outdoor media terminal that the advertisement dispensing of advertiser requires；Intelligent advertisement dispensing is carried out in the outdoor media terminal filtered out.The present invention, which launches the advertisement of advertiser, to be required to match with the label data of outdoor media terminal, filters out the outdoor media terminal for meeting and launching and requiring, to realize that the accurate intelligent of outdoor media advertisement is launched.
Description
Technical field
The present invention relates to advertisements to launch technical field, more particularly, to a kind of outdoor media advertisement intelligent put-on method
And system.
Background technique
The publicity of advertisement is especially important for businessman, and traditional outdoor advertising publicity mainly has the disadvantage that:
(1) media advertisement resource is dispersed, and the dispersion of media resource isolates, is opaque, has both caused the waste of media resource,
Also it is unable to satisfy the demand of advertiser's diversification, systematization, precision.
(2) intermediate agent form, the complexity of advertising market have expedited the emergence of a series of intermediate agents, and numerous intermediate generations
Reason quotient allows advertising market to become more sophisticated again, and media sales cost and advertisement putting expense are high.
(3) advertising results can not quantitative statistics, advertiser can not grasp data in real time, obtain the feedback of user.
The existing putting mode of outdoor advertising exists mostly based on artificial substitute mode and updates slow, period length, matter simultaneously
Amount such as cannot be guaranteed at the difficult points.
Summary of the invention
The present invention provides a kind of outdoor media advertisement intelligence for overcoming the above problem or at least being partially solved the above problem
It can put-on method and system.
According to the first aspect of the invention, a kind of outdoor media advertisement intelligent put-on method is provided, comprising:
According to the location information and scene information of each outdoor media terminal, each described outdoor media terminal into
The analysis of row scene tagization, obtains the label data of each outdoor media terminal；
The advertisement for analyzing advertiser, which is launched, to be required, and the advertisement of advertiser is launched and is required and each outdoor matchmaker
The label data of body terminal is matched, and is filtered out and is met the outdoor media terminal that the advertisement dispensing of advertiser requires；
Intelligent advertisement dispensing is carried out in the outdoor media terminal filtered out.
The invention has the benefit that carrying out scene tag analysis to each outdoor media terminal, each is obtained
Then the number of tags required with each outdoor media terminal is launched in the advertisement of advertiser by the label data of outdoor media terminal
According to being matched, the outdoor media terminal for launching advertisement is filtered out, the accurate intelligent that can be realized outdoor media advertisement is launched.
Based on the above technical solution, the present invention can also improve as follows.
Further, the scene information of the outdoor media terminal includes the peripheral facility letter of the outdoor media terminal
The attribute information of breath, scene photographic intelligence and the outdoor media terminal, the label data of the outdoor media terminal includes family
The crowd characteristic information of outer media termination and advertisement release price in different time periods.
Further, the attribute information of the outdoor media terminal includes the equipment size information of the outdoor media terminal
And device type information.
Further, the location information and scene information according to each outdoor media terminal, described in each
Outdoor media terminal carries out scene tag analysis, and the label data for obtaining each outdoor media terminal specifically includes:
According to the peripheral facility information and scene photographic intelligence of the outdoor media terminal, analysis obtains outdoor media end
The periphery flow of the people information and periphery crowd characteristic information at end；
According to the outdoor media terminal in the flow of the people information of different moments and the attribute letter of the outdoor media terminal
Breath, analysis obtain the outdoor media terminal in the advertisement release price information of different moments, and then obtain outdoor media end
The advertisement optimal setting time section at end, wherein the advertisement release price highest period is advertisement optimal setting time section.
Further, the advertisement of the analysis advertiser, which is launched, requires to specifically include:
For launching the advertiser of advertisement for the first time, the affiliated industry of the advertiser is analyzed；
According to the affiliated industry of the advertiser, the advertisement for obtaining other advertisers in the mutually same industry, which is launched, to be required, and will
The advertisement dispensing requirement for requiring to launch the advertiser of advertisement for the first time as this is launched in the advertisement, wherein the advertisement dispensing is wanted
Ask the periphery crowd characteristic information, advertisement release time section and advertisement release price of the outdoor media terminal including launching advertisement.
Further, the advertisement of the analysis advertiser, which is launched, requires to specifically include:
The advertiser is obtained in history according to the history advertisement impression information of the advertiser for history advertiser
Crowd characteristic information, advertisement release time section and the advertisement release price of outdoor media terminal in advertisement release process.
Further, the label required with each outdoor media terminal is launched in the advertisement by advertiser
Data are matched, and the outdoor media terminal for filtering out the advertisement dispensing requirement for meeting advertiser specifically includes:
By the advertisement launch require in outdoor media terminal periphery crowd characteristic information and advertisement release price with
Periphery crowd characteristic information and advertisement release price in the label data of each outdoor media terminal carry out respectively
Match, finds the outdoor media terminal of preliminary matches；
It is wide with the outdoor media terminal of the preliminary matches that the section of the advertisement release time in requiring is launched into the advertisement
Optimal setting time section is accused to be matched again；
Matched outdoor media terminal if it exists, then using this, matched outdoor media terminal is selected as finishing screen again
Launch the outdoor media terminal of advertisement；Otherwise, the dispensing outdoor media terminal of the preliminary matches selected as finishing screen
The outdoor media terminal of advertisement.
Further, after the intelligent dispensing advertisement of the progress in the outdoor media terminal filtered out further include:
Advertiser is launched the practical dispensing result after advertisement to compare with expected result of launching, it is excellent according to comparing result
Change the label data of the outdoor media terminal.
According to the second aspect of the invention, a kind of outdoor media advertisement intelligent jettison system is provided, comprising:
First analysis module, for the location information and scene information according to each outdoor media terminal, to each
The outdoor media terminal carries out scene tag analysis, obtains the label data of each outdoor media terminal；
Second analysis module, the advertisement for analyzing advertiser, which is launched, to be required；
Screening module is matched, is required and each outdoor media terminal for launching the advertisement of advertiser
Label data is matched, and is filtered out and is met the outdoor media terminal that the advertisement dispensing of advertiser requires；
Putting module, for carrying out intelligent advertisement dispensing in the outdoor media terminal filtered out.
According to the third aspect of the present invention, a kind of computer storage medium is provided, computer program is stored thereon with,
When the computer program is executed by processor, a kind of outdoor media advertisement intelligent put-on method is realized.
Detailed description of the invention
Fig. 1 is the outdoor media advertisement intelligent put-on method flow chart of one embodiment of the invention；
Fig. 2 is that the outdoor media advertisement intelligent jettison system of one embodiment of the invention connects block diagram；
Fig. 3 is the connection block diagram that screening module is matched in Fig. 2；
Fig. 4 is that the outdoor media advertisement intelligent jettison system of one embodiment of the invention connects block diagram.
Specific embodiment
With reference to the accompanying drawings and examples, specific embodiments of the present invention will be described in further detail.Implement below
Example is not intended to limit the scope of the invention for illustrating the present invention.
Referring to Fig. 1, a kind of outdoor media advertisement intelligent put-on method is provided, this method can be realized outdoor media advertisement
Accurate intelligent launch.The outdoor media advertisement intelligent put-on method includes: to be believed according to the positioning of each outdoor media terminal
Breath and scene information carry out scene tag analysis each described outdoor media terminal, obtain each described outdoor matchmaker
The label data of body terminal；The advertisement for analyzing advertiser, which is launched, to be required, and requirement and each are launched in the advertisement of advertiser
The label data of the outdoor media terminal is matched, and is filtered out and is met the outdoor matchmaker that the advertisement dispensing of advertiser requires
Body terminal；Intelligent advertisement dispensing is carried out in the outdoor media terminal filtered out.
In the present embodiment, each outdoor media terminal (the outdoor media terminal including different location, different commercial circles) is logical
It crosses technology of Internet of things and Cloud Server establishes connection, each outdoor media terminal can be by location information and the scene information on periphery
It is uploaded to Cloud Server.The location information and scene information that cloud service is uploaded according to each outdoor media terminal for receiving,
Scene tag is carried out to each outdoor media terminal, the label data of different outdoor media terminals may be different, obtain
To the label data of each outdoor media terminal.
When advertiser needs to launch advertisement on media termination outdoors, the advertisement for analyzing advertiser, which is launched, to be required, and will
The advertisement of advertiser, which is launched, to be required to match with the label data of each outdoor media terminal, is filtered out and is met advertiser's
Desired outdoor media terminal is launched in advertisement.Advertiser is needed the advertisement launched to be handed down to these families filtered out by Cloud Server
Advertisement is invested in each outdoor media terminal filtered out by outer media termination.
The present embodiment carries out scene tag analysis to each outdoor media terminal, obtains each outdoor media terminal
Label data, then the advertisement of advertiser is launched and requires to match with the label data of each outdoor media terminal,
The outdoor media terminal for launching advertisement is filtered out, the accurate intelligent that can be realized outdoor media advertisement is launched.
In one embodiment of the invention, the scene information of outdoor media terminal mainly includes the week of outdoor media terminal
The attribute information of side facilities information, scene photographic intelligence and outdoor media terminal, the label data of outdoor media terminal include family
The crowd characteristic information of outer media termination and advertisement release price in different time periods.Wherein, the attribute letter of outdoor media terminal
Breath includes the equipment size information and device type information of outdoor media terminal.
After outdoor media terminal accesses Cloud Server, the application installed on media termination outdoors is to outdoor media terminal
Position positioned, and by surrounding scene photo, the peripheral facility of the outdoor media terminal shot by mobile terminal
Situation and the attribute information of outdoor media terminal etc. are uploaded to Cloud Server, wherein the attribute information master of outdoor media terminal
It to include equipment size information and device type information.
The surrounding scene information that Cloud Server is uploaded according to each outdoor media terminal, to each outdoor media terminal
Scene tag analysis is carried out, the label data of each outdoor media terminal is obtained.Wherein, the number of tags of outdoor media terminal
According to the main crowd characteristic information including outdoor media terminal position, advertisement optimal setting time section and in the outdoor media
The advertisement release price of advertisement is launched in terminal, the label data of each the outdoor media terminal analyzed is for advertisement dispensing
When refer to.
In one embodiment of the invention, right according to the location information and scene information of each outdoor media terminal
Each outdoor media terminal carries out scene tag analysis, and the label data for obtaining each outdoor media terminal specifically wraps
Include: according to the peripheral facility information and scene photographic intelligence of the outdoor media terminal, analysis obtains the outdoor media terminal
Periphery flow of the people information and periphery crowd characteristic information；According to outdoor media terminal different moments flow of the people information and should
The attribute information of outdoor media terminal, analysis obtain outdoor media terminal in the advertisement release price information of different moments, in turn
Obtain the advertisement optimal setting time section of the outdoor media terminal, wherein the advertisement release price highest period be advertisement most
Good release time section.
Wherein, according to the location information of each outdoor media terminal and surrounding scene information analysis each outdoor media
The label data of terminal specifically, according to the peripheral facility information and scene photographic intelligence of each outdoor media terminal, for example,
The surrounding enviroment information of outdoor media terminal, surrounding building photo etc., analysis obtain the periphery commercial circle of the outdoor media terminal
Information, for example, office building, shopping commercial circle or bus stop board etc..According to the location information of outdoor media terminal, peripheral facility information
With scene photographic intelligence, moreover it is possible to analyze the periphery crowd characteristic information and flow of the people information of the outdoor media terminal.According to family
Outer media termination is in the flow of the people information of different moments and the attribute information of outdoor media terminal, for example, outdoor media terminal
Equipment size information, transverse screen or vertical screen information and device type information, determination launch advertisement in the outdoor media terminal
Advertisement release price, the usual flow of the people bigger period, advertisement release price is higher.It is launched according to flow of the people and advertisement
Price, to determine the advertisement optimal setting time section in outdoor media terminal., usual flow of the people is bigger, in outdoor media terminal
Advertisement release price is also higher, and the advertisement release price highest period is advertisement optimal setting time section.
Scene mark of the above-mentioned surrounding scene information according to each outdoor media terminal to each outdoor media terminal
Labelization analysis, after having obtained the label data of each outdoor media terminal, by the label data of each outdoor media terminal
It is stored in the database of Cloud Server.Wherein, for the label of each of Cloud Server database outdoor media terminal
Data can be periodically updated.
In one embodiment of the invention, the advertisement for analyzing advertiser, which is launched, to be required to specifically include: for launching for the first time
The advertiser of advertisement analyzes the affiliated industry of the advertiser；According to the affiliated industry of advertiser, other advertisements in the mutually same industry are obtained
Main advertisement, which is launched, to be required, and is required as this advertisement for launching the advertiser of advertisement for the first time to launch advertisement dispensing and required,
In, advertisement launch require to include launch advertisement outdoor media terminal periphery crowd characteristic information, the advertisement release time section and
Advertisement release price.
In another embodiment of the present invention, the advertisement of the analysis advertiser, which is launched, requires to specifically include: for going through
History advertiser obtains outdoor matchmaker of the advertiser in history advertisement release process according to the history advertisement impression information of advertiser
Periphery crowd characteristic information, advertisement release time section and the advertisement release price of body terminal.
When advertiser needs to launch advertisement, the advertisement for analyzing the advertiser first, which is launched, to be required, according to the wide of advertiser
It accuses to launch and require to match corresponding outdoor media terminal.When the advertisement dispensing for analyzing advertiser requires, it is divided into and launches for the first time
The advertiser and history advertiser of advertisement.For launching the advertiser of advertisement for the first time, advertiser can directly clear advertisement dispensing
It is required that being required for example, directly inputting specific advertisement to the advertisement delivery system of Cloud Server and launching.If advertiser is to determine
Specific advertisement, which is launched, to be required, since the advertiser is the advertiser for launching advertisement for the first time, the historical data launched without advertisement
It first can determine the affiliated industry of the advertiser for reference, therefore, the other advertisers obtained in the mutually same industry launch advertisement request
As reference, for example, the crowd characteristic information (ratio for launching commercial circle, dispensing that mutually other advertisers in the same industry more favor
Such as, some advertisements are specific to women population, for example, cosmetics, Women's Wear etc.), the release time section and release price
Deng.For example, Shanghai General Motors uses system, then determine that its affiliated industry is automobile industry first, then passes through the big number in backstage
The dispensing scene preferred according to intelligent recommendation automobile industry advertiser and period, such as commercial circle LED large-size screen monitors, bus station large-size screen monitors
Deng.It is wide to match corresponding outdoor media terminal progress finally to launch requirement according to the advertisement of other advertisers in the mutually same industry
The dispensing of announcement.
And for history advertiser, that is, the advertiser of multiple advertisement had been launched, it can be according to the history of the advertiser
Advertisement launches data to determine that the advertisement of the advertiser is launched and require, for example, determining advertiser in history advertisement release process
Crowd characteristic information, advertisement release price and the advertisement release time section.
In one embodiment of the invention, the advertisement of advertiser is launched and is required and each outdoor media terminal
Label data matched, filter out meet advertiser advertisement launch require outdoor media terminal specifically include: will be wide
It accuses the periphery crowd characteristic information for launching the outdoor media terminal in requiring and advertisement release price and each outdoor media is whole
Periphery crowd characteristic information and advertisement release price in the label data at end are matched respectively, find the open air of preliminary matches
Media termination；The section of the advertisement release time in requiring is launched into advertisement and the advertisement of the outdoor media terminal of preliminary matches is most preferably thrown
Put the period is matched again；Matched outdoor media terminal if it exists, then by this, matched outdoor media terminal is made again
For the outdoor media terminal for the dispensing advertisement that finishing screen is selected；Otherwise, using the outdoor media terminal of preliminary matches as finishing screen
The outdoor media terminal for the dispensing advertisement selected.
Specifically, advertiser advertisement launch require in mainly include crowd characteristic information, advertisement release price information and
Advertisement release time section, the label data of each outdoor media terminal mainly includes the crowd of outdoor media terminal position
Characteristic information, the outdoor media terminal advertisement release price with advertisement launch best time.
After having obtained the advertisement dispensing requirement of advertiser, the crowd characteristic in requiring is launched into the advertisement of advertiser first and is believed
Crowd in breath and advertisement release price information and Cloud Server database in the label data of each outdoor media terminal is special
Reference breath and advertisement release price information are matched, and the outdoor media terminal of preliminary matches is filtered out, these preliminary matches
Outdoor media terminal launches the candidate outdoor media terminal of advertisement as the advertiser.
Then the advertisement of advertiser is launched to the advertisement of the section and candidate outdoor media terminal of the advertisement release time in requiring
Best time is launched to be matched again, it, then will matched open air again if there is matched outdoor media terminal again
The outdoor media terminal for the dispensing advertisement that media termination is selected as the finishing screen of the advertiser, at the family that these finishing screens are selected
Advertisement is launched on outer media termination.
If there is no matched outdoor media terminals again in candidate outdoor media terminal, by candidate outdoor media
The outdoor media terminal for the dispensing advertisement that terminal is selected as the finishing screen of the advertiser.In the outdoor media terminal filtered out
When launching advertisement, if the advertisement release time in requiring is launched in the advertisement of advertiser, section is occupied, chooses flow of the people and compares
Biggish period carries out advertisement dispensing, unappropriated period of media termination outdoors advertisement can also be repeated
It plays, to improve the effect of advertisement dispensing.
In one embodiment of the invention, it is gone back after the advertisement of dispensing advertiser in the outdoor media terminal filtered out
Include: that advertiser is launched the practical dispensing result after advertisement to compare with expected result of launching, is optimized according to comparing result
The label data of each outdoor media terminal.
After advertiser has carried out the dispensing of advertisement, the effect that can be launched to advertisement is investigated, such as advertisement broadcasting time,
Number and the benefit received etc. are watched in advertisement playing duration, advertisement, and expected launch of the practical dispensing result of advertisement and advertisement is tied
Fruit compares, and obtains the expection for whether having reached advertiser is launched in this advertisement, if reached, shows this time as advertiser
The outdoor media terminal of intelligent recommendation is successful；If it is the expection for reaching advertiser, show this time as after advertiser
The outdoor media terminal that can recommend is variant, then needs to improve.Its reason may be the label data of these outdoor media terminals
It is not accurate enough, therefore, can be to the scene information of these outdoor media terminals, the peripheral facility including these outdoor media terminals
Photo, environment photo, flow of the people information etc. carry out real-time update, and divide again the scene tag of outdoor media terminal
Analysis, constantly improves the label data of each outdoor media terminal, so that dispensing more accurateization of advertisement.
Referring to fig. 2, the outdoor media advertisement intelligent jettison system of one embodiment of the invention, including the first analysis are provided
Module 21, the second analysis module 22, matching screening module 23 and putting module 23.
Wherein, the first analysis module 21 is right for the location information and scene information according to each outdoor media terminal
Each outdoor media terminal carries out scene tag analysis, obtains the label data of each outdoor media terminal.
Second analysis module 22, the advertisement for analyzing advertiser, which is launched, to be required.
Screening module 23 is matched, for the number of tags required with each outdoor media terminal to be launched in the advertisement of advertiser
According to being matched, filters out and meet the outdoor media terminal that the advertisement dispensing of advertiser requires.
Putting module 24, for carrying out intelligent advertisement dispensing in the outdoor media terminal filtered out.
Wherein, the scene information of outdoor media terminal includes the peripheral facility information of outdoor media terminal, scene photo letter
The attribute information of breath and outdoor media terminal, the label data of outdoor media terminal include the crowd characteristic letter of outdoor media terminal
Breath and advertisement release price in different time periods.The attribute information of outdoor media terminal includes the equipment size of outdoor media terminal
Information and device type information.
First analysis module 21, specifically for being believed according to the peripheral facility information and scene photo of the outdoor media terminal
Breath, analysis obtain the periphery flow of the people information and periphery crowd characteristic information of the outdoor media terminal；It is also used to according to the family
Outer media termination obtains the open air in the flow of the people information of different moments and the attribute information of the outdoor media terminal, analysis
Advertisement release price information of the media termination in different moments, and then obtain the advertisement optimal setting time of the outdoor media terminal
Section, wherein the advertisement release price highest period is advertisement optimal setting time section.
Second analysis module 22 analyzes the affiliated industry of the advertiser specifically for the advertiser for launching advertisement for the first time；
According to the affiliated industry of the advertiser, the advertisement for obtaining other advertisers in the mutually same industry, which is launched, to be required, and by the advertisement
Launch the advertisement dispensing requirement for requiring to launch the advertiser of advertisement for the first time as this, wherein the advertisement dispensing requires to include throwing
Put the periphery crowd characteristic information, advertisement release time section and advertisement release price of the outdoor media terminal of advertisement；It is also specific to use
In for history advertiser, according to the history advertisement impression information of the advertiser, obtains the advertiser and thrown in history advertisement
Crowd characteristic information, advertisement release time section and the advertisement release price of outdoor media terminal during putting.
Referring to Fig. 3, matching screening module 23 includes the first matching unit 231, the second matching unit 232 and screening unit
233.Wherein, the first matching unit 231, for the advertisement to be launched to the periphery crowd characteristic of the outdoor media terminal in requiring
Information and advertisement release price are with the periphery crowd characteristic information in the label data of each outdoor media terminal and extensively
It accuses release price to be matched respectively, finds the outdoor media terminal of preliminary matches.
Second matching unit 232, for the section of the advertisement release time in requiring and described preliminary to be launched in the advertisement
The advertisement optimal setting time section for the outdoor media terminal matched is matched again.
Screening unit 233, for matched outdoor media terminal if it exists, then by the matched outdoor media terminal again
Outdoor media terminal as the dispensing advertisement that finishing screen is selected；Otherwise, using the outdoor media terminal of the preliminary matches as
The outdoor media terminal for the dispensing advertisement that finishing screen is selected.
Referring to fig. 4, in one embodiment of the invention, a kind of media advertisement intelligence jettison system provided includes first
Analysis module 21, the second analysis module 22, matching screening module 23, putting module 24 and optimization module 25.
Wherein, the first analysis module 21 is right for the location information and scene information according to each outdoor media terminal
Each described outdoor media terminal carries out scene tag analysis, obtains the label data of each outdoor media terminal.
Second analysis module 22, the advertisement for analyzing advertiser, which is launched, to be required；
Screening module 23 is matched, for the label data required with an outdoor media terminal to be launched in the advertisement of advertiser
It is matched, filters out and meet the outdoor media terminal that the advertisement dispensing of advertiser requires.
Putting module 24, for carrying out intelligent advertisement dispensing in the outdoor media terminal filtered out.
Optimization module 25 carries out pair for advertiser to be launched to the practical dispensing result after advertisement and expected result of launching
Than optimizing the label data of the outdoor media terminal according to comparing result.
In one embodiment of the invention, a kind of computer storage medium is provided, computer program is stored thereon with,
When the computer program is executed by processor, outdoor media advertisement intelligent put-on method is realized.
A kind of outdoor media advertisement intelligent put-on method provided by the invention and system, each outdoor media terminal is equal
Cloud Server is accessed, all outdoor media terminals are managed concentratedly, concentrates and intelligent dispensing, media resource is carried out to advertisement
Cloud Server is concentrated on, media resource is managed concentratedly；Scene tagization point is carried out to each outdoor media terminal
Analysis, obtains the label data of each outdoor media terminal, then launches the advertisement of advertiser and requires and each outdoor matchmaker
The label data of body terminal is matched, and the outdoor media terminal for launching advertisement is filtered out, directly to the outdoor media filtered out
Terminal issues the advertisement that advertiser needs to launch, and without intermediate agent, has saved advertisement and has launched cost, can be realized open air
The accurate intelligent of media advertisement is launched, and mode is launched in Internet advertising online, can not only accomplish that covering is wide, precision is high, simultaneously
Personalized recommendation can also be required according to the dispensing of advertiser, therefore by technology of Internet of things, a large amount of outdoor media terminals are connected
Internet is connected, allows under outside wire media advertisement to be launched and more interconnects networking, more intelligent.
Finally, the present processes are only preferable embodiment, it is not intended to limit the scope of the present invention.It is all
Within the spirit and principles in the present invention, any modification, equivalent replacement, improvement and so on should be included in protection of the invention
Within the scope of.
Claims (10)
1. a kind of outdoor media advertisement intelligent put-on method characterized by comprising
According to the location information and scene information of each outdoor media terminal, field is carried out each described outdoor media terminal
The analysis of scape labeling, obtains the label data of each outdoor media terminal；
The advertisement for analyzing advertiser, which is launched, to be required, and requirement is launched in the advertisement of advertiser and each described outdoor media is whole
The label data at end is matched, and is filtered out and is met the outdoor media terminal that the advertisement dispensing of advertiser requires；
Intelligent advertisement dispensing is carried out in the outdoor media terminal filtered out.
2. outdoor media advertisement intelligent put-on method according to claim 1, which is characterized in that the outdoor media terminal
Scene information include the outdoor media terminal peripheral facility information, scene photographic intelligence and the outdoor media terminal
Attribute information, the label data of the outdoor media terminal include the crowd characteristic information and different time sections of outdoor media terminal
Advertisement release price.
3. outdoor media advertisement intelligent put-on method according to claim 2, which is characterized in that the outdoor media terminal
Attribute information include the outdoor media terminal equipment size information and device type information.
4. outdoor media advertisement intelligent put-on method according to claim 2, which is characterized in that described according to each family
The location information and scene information of outer media termination carry out scene tag analysis each described outdoor media terminal, obtain
Label data to outdoor media terminal described in each specifically includes:
According to the peripheral facility information and scene photographic intelligence of the outdoor media terminal, analysis obtains the outdoor media terminal
Periphery flow of the people information and periphery crowd characteristic information；
According to the outdoor media terminal in the flow of the people information of different moments and the attribute information of the outdoor media terminal, divide
Analysis obtains the outdoor media terminal in the advertisement release price information of different moments, and then obtains the wide of the outdoor media terminal
Accuse optimal setting time section, wherein the advertisement release price highest period is advertisement optimal setting time section.
5. outdoor media advertisement intelligent put-on method according to claim 2, which is characterized in that the analysis advertiser's
Advertisement, which is launched, to be required to specifically include:
For launching the advertiser of advertisement for the first time, the affiliated industry of the advertiser is analyzed；
According to the affiliated industry of the advertiser, the advertisement for obtaining other advertisers in the mutually same industry, which is launched, to be required, and will be described
The advertisement dispensing requirement for requiring to launch the advertiser of advertisement for the first time as this is launched in advertisement, wherein the advertisement, which is launched, requires packet
Include the periphery crowd characteristic information, advertisement release time section and advertisement release price of the outdoor media terminal for launching advertisement.
6. outdoor media advertisement intelligent put-on method according to claim 2, which is characterized in that the analysis advertiser's
Advertisement, which is launched, to be required to specifically include:
The advertiser is obtained in history advertisement according to the history advertisement impression information of the advertiser for history advertiser
Crowd characteristic information, advertisement release time section and the advertisement release price of outdoor media terminal in launch process.
7. outdoor media advertisement intelligent put-on method according to claim 5 or 6, which is characterized in that described by advertiser
The advertisement launch require matched with the label data of outdoor media terminal described in each, filter out and meet advertiser
Advertisement launch require outdoor media terminal specifically include:
By the advertisement launch require in outdoor media terminal periphery crowd characteristic information and advertisement release price with it is each
Periphery crowd characteristic information and advertisement release price in the label data of a outdoor media terminal are matched respectively, are looked for
To the outdoor media terminal of preliminary matches；
The advertisement is launched into the section of the advertisement release time in requiring with the advertisement of the outdoor media terminal of the preliminary matches most
Good release time section is matched again；
Matched outdoor media terminal if it exists, then using the dispensing that matched outdoor media terminal is selected as finishing screen again
The outdoor media terminal of advertisement；Otherwise, the dispensing advertisement outdoor media terminal of the preliminary matches selected as finishing screen
Outdoor media terminal.
8. outdoor media advertisement intelligent put-on method according to claim 1, which is characterized in that described in the institute filtered out
It states after carrying out intelligence dispensing advertisement in outdoor media terminal further include:
Advertiser is launched the practical dispensing result after advertisement to compare with expected result of launching, institute is optimized according to comparing result
State the label data of outdoor media terminal.
9. a kind of outdoor media advertisement intelligent jettison system characterized by comprising
First analysis module, for the location information and scene information according to each outdoor media terminal, described in each
Outdoor media terminal carries out scene tag analysis, obtains the label data of each outdoor media terminal；
Second analysis module, the advertisement for analyzing advertiser, which is launched, to be required；
Screening module is matched, for the label required with each outdoor media terminal to be launched in the advertisement of advertiser
Data are matched, and are filtered out and are met the outdoor media terminal that the advertisement dispensing of advertiser requires；
Putting module, for carrying out intelligent advertisement dispensing in the outdoor media terminal filtered out.
10. a kind of computer storage medium, which is characterized in that be stored thereon with computer program, the computer program is located
When managing device execution, outdoor media advertisement intelligent put-on method is realized.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910537021.XA CN110348885A (en) | 2019-06-20 | 2019-06-20 | A kind of outdoor media advertisement intelligent put-on method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910537021.XA CN110348885A (en) | 2019-06-20 | 2019-06-20 | A kind of outdoor media advertisement intelligent put-on method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110348885A true CN110348885A (en) | 2019-10-18 |
Family
ID=68182564
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910537021.XA Pending CN110348885A (en) | 2019-06-20 | 2019-06-20 | A kind of outdoor media advertisement intelligent put-on method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110348885A (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111177545A (en) * | 2019-12-24 | 2020-05-19 | 百度国际科技（深圳）有限公司 | Advertisement putting method, platform, electronic device and storage medium |
| CN111292136A (en) * | 2020-03-09 | 2020-06-16 | 李维 | Mobile advertisement screening and putting method and system |
| CN112116406A (en) * | 2020-09-29 | 2020-12-22 | 北京明略昭辉科技有限公司 | Method and system for advertiser to measure cinema media value |
| CN112508611A (en) * | 2020-12-11 | 2021-03-16 | 江苏云柜网络技术有限公司 | Method for dynamically displaying advertisement in real-time bidding of express cabinet |
| CN113205365A (en) * | 2021-05-07 | 2021-08-03 | 武汉连岳传媒有限公司 | Mobile internet advertisement intelligent delivery management method based on big data analysis and cloud service platform |
| CN113256357A (en) * | 2021-07-15 | 2021-08-13 | 深圳格隆汇信息科技有限公司 | Economic information data processing method and system |
| CN113269589A (en) * | 2021-05-28 | 2021-08-17 | 上海旷日网络科技有限公司 | Advertisement delivery system and method for community express cabinet |
| CN113781114A (en) * | 2021-09-13 | 2021-12-10 | 北京声智科技有限公司 | Elevator advertisement putting method, system and device and electronic equipment |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017219971A1 (en) * | 2016-06-24 | 2017-12-28 | 上海碧虎网络科技有限公司 | Outdoor mobile advertisement release customization method and system |
| CN107679893A (en) * | 2017-09-19 | 2018-02-09 | 巴士在线科技有限公司 | Outdoor large-size screen monitors advertisement placement method and device |
| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
| CN108320188A (en) * | 2018-02-06 | 2018-07-24 | 上海致趣广告有限公司 | A kind of advertisement precision marketing method and device |
-
2019
- 2019-06-20 CN CN201910537021.XA patent/CN110348885A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017219971A1 (en) * | 2016-06-24 | 2017-12-28 | 上海碧虎网络科技有限公司 | Outdoor mobile advertisement release customization method and system |
| CN107679893A (en) * | 2017-09-19 | 2018-02-09 | 巴士在线科技有限公司 | Outdoor large-size screen monitors advertisement placement method and device |
| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
| CN108320188A (en) * | 2018-02-06 | 2018-07-24 | 上海致趣广告有限公司 | A kind of advertisement precision marketing method and device |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111177545A (en) * | 2019-12-24 | 2020-05-19 | 百度国际科技（深圳）有限公司 | Advertisement putting method, platform, electronic device and storage medium |
| CN111177545B (en) * | 2019-12-24 | 2023-06-09 | 百度国际科技（深圳）有限公司 | Advertisement putting method, platform, electronic equipment and storage medium |
| CN111292136A (en) * | 2020-03-09 | 2020-06-16 | 李维 | Mobile advertisement screening and putting method and system |
| CN112116406A (en) * | 2020-09-29 | 2020-12-22 | 北京明略昭辉科技有限公司 | Method and system for advertiser to measure cinema media value |
| CN112508611A (en) * | 2020-12-11 | 2021-03-16 | 江苏云柜网络技术有限公司 | Method for dynamically displaying advertisement in real-time bidding of express cabinet |
| CN113205365A (en) * | 2021-05-07 | 2021-08-03 | 武汉连岳传媒有限公司 | Mobile internet advertisement intelligent delivery management method based on big data analysis and cloud service platform |
| CN113269589A (en) * | 2021-05-28 | 2021-08-17 | 上海旷日网络科技有限公司 | Advertisement delivery system and method for community express cabinet |
| CN113269589B (en) * | 2021-05-28 | 2022-05-27 | 上海旷日网络科技有限公司 | Advertisement delivery system and method for community express cabinet |
| CN113256357A (en) * | 2021-07-15 | 2021-08-13 | 深圳格隆汇信息科技有限公司 | Economic information data processing method and system |
| CN113781114A (en) * | 2021-09-13 | 2021-12-10 | 北京声智科技有限公司 | Elevator advertisement putting method, system and device and electronic equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110348885A (en) | A kind of outdoor media advertisement intelligent put-on method and system | |
| CN105978888B (en) | A kind of direct broadcasting room virtual present recommended method and system | |
| CN109615436A (en) | A kind of intelligent advertisement distribution platform, system and method based on internet screen | |
| CN105745673A (en) | Social media product reservation | |
| CN110460881A (en) | Management method, device, computer equipment and the storage medium of attribute tags | |
| US20040073484A1 (en) | Electronic display advertising method and apparatus | |
| CN109388446A (en) | A kind of information processing method, device and storage medium | |
| WO2005067370A2 (en) | System and method of internet advertising | |
| CN108197519A (en) | Method and apparatus based on two-dimensional code scanning triggering man face image acquiring | |
| CN107169785A (en) | A kind of advertisement placement method and device | |
| CN101802856A (en) | Measuring a location based advertising campaign | |
| CN108665294A (en) | Virtual resource object processing method, device and computer system | |
| CN107483218A (en) | Information displaying method and device | |
| WO2021129531A1 (en) | Resource allocation method, apparatus, device, storage medium and computer program | |
| CN107609907A (en) | The regulation and control method and device of advertisement position | |
| CN106062802A (en) | Shop information utilization system | |
| CN106204146A (en) | A kind of Internet advertising put-on method, device | |
| CN111311382A (en) | Billboard leasing method, server and storage medium | |
| CN106168956A (en) | data statistical analysis method and system for intelligent terminal | |
| CN107220717A (en) | A kind of device and method managed applied to chess and card room | |
| CN110060079A (en) | A kind of multimedia material method for pushing and device | |
| CN108876482A (en) | A kind of outdoor advertising people flow rate statistical system and method | |
| CN109583947A (en) | Information orients put-on method, terminal and server | |
| CN107659545A (en) | A kind of media information processing method and media information processing system, electronic equipment | |
| CN106529687A (en) | Roof light applied to automobile maintenance, management system and method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20191018 |
|
| RJ01 | Rejection of invention patent application after publication |