CN108876482A - A kind of outdoor advertising people flow rate statistical system and method - Google Patents
A kind of outdoor advertising people flow rate statistical system and method Download PDFInfo
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- CN108876482A CN108876482A CN201810831752.0A CN201810831752A CN108876482A CN 108876482 A CN108876482 A CN 108876482A CN 201810831752 A CN201810831752 A CN 201810831752A CN 108876482 A CN108876482 A CN 108876482A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
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Abstract
The invention discloses a kind of outdoor advertising people flow rate statistical system and method, which includes monitoring modular, advertisement terminal, communication module and control centre.The present invention may be implemented to monitor outdoor billboard flow of the people nearby automatically, and intelligently determine advertisement serving policy according to monitoring result.This put-on method includes the following steps：Flow of the people monitors automatically, data statistic analysis, and automatic decision and management are launched in advertisement.The present invention gears to actual circumstances demand, integrates under outdoor advertising and intelligent terminal line, launches on line and combines with collecting under line, may be implemented according to flow of the people size, intelligence determines that advertisement is launched, save the cost, raising advertising efficiency.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of outdoor advertising people flow rate statistical system and method.
Background technique
Important method of the outdoor advertising as degree of recognition of enhancing the reputation, increase, is each enterprises and institutions, market, retail shop, machine
It is different, round-the-clock outdoor wide to be almost seen everywhere all size in our life and production for the first choice of pass, hotel owner etc.
Accuse screen/board, the means publicized widely by every profession and trade for product, technology, scheme etc. because of its superior demonstration effect and
Tool.Actual outdoor billboard/screen multidigit is not easy to contact, dismount and dangerous in high speed crossing, market, the top in shop etc.
Outdoor location can not predict region flow of the people, and when needing to change display content, it is common practice that staff grasps to scene
Make, time-consuming and laborious, inefficiency traditional-handwork way to manage is no longer satisfied the demand for development of modern advertising, thus we
Propose a kind of outdoor advertising people flow rate statistical system and method.The present invention is on conventional outdoor advertising market value basis
Further progress design improves, and so that it is more can satisfy market demands, and greatly enhance the market competitiveness.
Summary of the invention
The present invention is for the problems in background technique, and open air display board/screen (i.e. advertisement terminal) is becoming mainstream at present
Outdoor advertising show equipment, investigation finds that current outdoor advertising has four：First is that flow of the people under line can not be predicted；Two
It is that advertisement terminal is offline, it is poor to experience；Three are the absence of the quantification characterization to demonstration effect；Fourth is that the line downlink of unpredictable client
For；This, which just brings, is inconvenient to manage concentratedly and modify each advertisement terminal, the advertising results of unpredictable advertisement terminal and client
Behavior is fed back in turn delivers the problem of unit makes corresponding strategy and adjustment.The present invention is solved by following technical proposals
Certainly：
A kind of outdoor advertising people flow rate statistical system, which is characterized in that the outdoor advertising people flow rate statistical system includes prison
Survey module, advertisement terminal, communication module and control centre；The monitoring modular is used to monitor line servant's flow data collector；
The control centre provides identifying processing analysis, the operation of ad content, file management and the application to monitoring flow of the people data
Procedure service；The advertisement terminal is used for the display of ad content；The monitoring modular is fixed on advertisement terminal；The communication mould
Block can be communication and be also possible to wired communication mode, realize between control centre and advertisement terminal and monitoring modular
Data transmitting.
A kind of application method of the outdoor advertising people flow rate statistical using system as described above, which is characterized in that this method
It carries out by the following method：
1) monitoring modular monitors flow of the people under outdoor advertising line automatically；
2) monitoring income earner's data on flows is uploaded into control centre；
3) control centre is analyzed and processed monitoring data, obtains daily flow of the people rush hour section；
4) it is obtained according to monitoring result and precisely launches strategy, carried out advertisement difference in daily flow of the people different time sections and throw
It puts, launches on line and combined with collection under line, improve demonstration effect, save advertising cost.
Preferably, the communication module transmits data using internet communication mode.
Preferably, the control centre is server.
Preferably, the advertisement terminal is LED display.
The present invention has significant technical effect due to using above technical scheme：More than ten years in past focus on
Internet " online " flow, and the value of line down-off will be developed, more again during internet incorporates all
Pay attention to.Using advertisement terminal as the display terminal of Internet technology, automatic monitoring obtains the people of different time near advertisement terminal
Flow provides flow of the people parameter for different zones and advertisement terminal in different time periods, realizes the quantification of advertising results, and wide
The accurate identification of content push is accused, this has great importance for advertiser and client.From mobile Internet (screen is small), extensively
The angle of " wide ", competition accused, the invention reside in the spaces for carrying out accurate marketing according to data are acquired under line, play and are based on data
Advertising marketing strategy.The present invention solves conventional ads terminal management dispersion, apart from the high inconvenient scene modification pipe of distant positions
It manages, without drawbacks such as standard measure customer flow advertising results.The monitoring modular of advertisement terminal installation simultaneously, for monitoring user under line
Flow simultaneously analyzes action trail under user's line, thus advertising results of quantification different regions advertisement terminal and according to user behavior
The accurate dispensing of advertisement is carried out, and Real-time Feedback launches unit, plays big data advantage.It really realizes and launches and received under line on line
Collection combines.This aspect facilitates advertising company to determine advertisement putting expense according to customer flow size, and customer flow is bigger
Its local advertising results are naturally better, and advertising expenditure is naturally also higher；On the other hand, the unit for progress advertisement dispensing or visitor
Family can obtain these user behavior datas in real time, by the analysis of behavior under line, it is known that the case where shop is runed, Lao Gu
Objective more or new customer is more, the trend of the stream of people, the contents such as time to peak of appearance.It is re-incorporated into the layout change of client, is marketed
Activity etc. obtains user feedback in time, adjusts in time, iteratively faster, finds out user in combination with consumption data and completes the thin of consumption
Weak link, it might even be possible to directly be given to his commodity for wanting of user, substantially increase outdoor advertising effect and influence.To realize
The value of line down-off is developed and utilized again during internet incorporates all.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is a kind of outdoor advertising people flow rate statistical system and method the general frame of the present invention；
Fig. 2 is a kind of outdoor advertising people flow rate statistical system and method flow chart of the present invention；
Specific embodiment
The present invention will be further described in detail below with reference to the embodiments, following embodiment be explanation of the invention and
The invention is not limited to following embodiments.
Embodiment 1：
It is the present invention a kind of workflow and frame of outdoor advertising people flow rate statistical system and method described in Fig. 1 and Fig. 2
Figure.Advertisement terminal is connected with control centre by communication module, integrates on line that intelligent advertisement is whole under Internet technology and line
End, that is, facilitate management and dispensing, while most important combination monitoring modular (such as wifi detector), with real-time detection and can show
Show line servant's uninterrupted of different regions advertisement terminal.Specifically control centre+communication module+wide equipped with monitoring modular
Come to an end end；By internet (can be accessed by the modes such as 3G/4G, WIFI, wired) by the advertisement terminal of different regions and control
Center processed is connected, this advertisement terminal for being not only convenient for managing concentratedly, facilitating modification different regions (can be by control centre's electricity
Remotely modifying in brain client or the cell phone application line of administrator's authorization), while the monitoring modular of advertisement terminal installation, it is used to
It monitors customer flow under line and analyzes action trail under user's line, so that the advertising results of quantification different regions advertisement terminal are simultaneously
The accurate dispensing of advertisement is carried out according to user behavior, and Real-time Feedback launches unit, play big data advantage.
In addition, it should be noted that, the specific embodiments described in this specification, the shape of parts and components are named
Title etc. can be different.The equivalent or simple change that all structure, feature and principles described according to the invention patent design are done, is wrapped
It includes in the scope of protection of the patent of the present invention.Those skilled in the art can be to described specific implementation
Example is done various modifications or additions or is substituted in a similar manner, and without departing from structure of the invention or surmounts this
Range as defined in the claims, is within the scope of protection of the invention.
Claims (2)
1. a kind of outdoor advertising people flow rate statistical system, which is characterized in that the outdoor advertising people flow rate statistical system includes monitoring
Module, advertisement terminal, communication module and control centre；The monitoring modular is used to monitor line servant's flow data collector；Institute
Control centre is stated the identifying processing analysis to monitoring flow of the people data, the operation of ad content, file management are provided and apply journey
Sequence service；The advertisement terminal is used for the display of ad content；The monitoring modular is fixed on advertisement terminal；The communication module
It can be communication and be also possible to wired communication mode, realize between control centre and advertisement terminal and monitoring modular
Data transmitting.
2. a kind of application method of the outdoor advertising people flow rate statistical using system as described in claim 1, which is characterized in that should
Method carries out by the following method：
1) monitoring modular monitors flow of the people under outdoor advertising line automatically；
2) monitoring income earner's data on flows is uploaded into control centre；
3) control centre is analyzed and processed monitoring data, obtains daily flow of the people rush hour section；
4) it is obtained according to monitoring result and precisely launches strategy, carried out advertisement difference in daily flow of the people different time sections and launch, line
Upper launch combines with collection under line, improves demonstration effect, saves advertising cost.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810831752.0A CN108876482A (en) | 2018-07-26 | 2018-07-26 | A kind of outdoor advertising people flow rate statistical system and method |
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| CN201810831752.0A CN108876482A (en) | 2018-07-26 | 2018-07-26 | A kind of outdoor advertising people flow rate statistical system and method |
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| CN108876482A true CN108876482A (en) | 2018-11-23 |
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| CN201810831752.0A Pending CN108876482A (en) | 2018-07-26 | 2018-07-26 | A kind of outdoor advertising people flow rate statistical system and method |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110351353A (en) * | 2019-07-03 | 2019-10-18 | 店掂智能科技(中山)有限公司 | Stream of people's testing and analysis system with advertising function |
| CN111429169A (en) * | 2020-02-17 | 2020-07-17 | 国网安徽电动汽车服务有限公司 | Advertisement pushing device and method applied to large-scale parking charging station of electric automobile |
| CN112015834A (en) * | 2019-05-31 | 2020-12-01 | 口碑(上海)信息技术有限公司 | Target offline position identification method and device, storage medium and computer equipment |
| CN113066216A (en) * | 2021-03-08 | 2021-07-02 | 点都互联科技有限公司 | Intelligent access control system |
| CN113837483A (en) * | 2021-09-29 | 2021-12-24 | 深圳市易平方网络科技有限公司 | Advertisement flow pre-estimation processing method and device based on wireless receiving device and terminal |
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| CN107240354A (en) * | 2017-08-07 | 2017-10-10 | 安顺遇见影视文化有限公司 | A kind of method for improving cultural medium billboard utilization rate |
| CN107622422A (en) * | 2017-09-30 | 2018-01-23 | 广东博媒广告传播有限公司 | A kind of out-of-home media B2B cloud service platforms |
| US20180158107A1 (en) * | 2015-08-03 | 2018-06-07 | Shanghai Bihu Network Technology Co.,Ltd | Geographical position-based internet outdoor advertisement delivering system and delivering method |
| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
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| US20180158107A1 (en) * | 2015-08-03 | 2018-06-07 | Shanghai Bihu Network Technology Co.,Ltd | Geographical position-based internet outdoor advertisement delivering system and delivering method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112015834A (en) * | 2019-05-31 | 2020-12-01 | 口碑(上海)信息技术有限公司 | Target offline position identification method and device, storage medium and computer equipment |
| CN112015834B (en) * | 2019-05-31 | 2024-04-16 | 口碑(上海)信息技术有限公司 | Target line lower position identification method, device, storage medium and computer equipment |
| CN110351353A (en) * | 2019-07-03 | 2019-10-18 | 店掂智能科技(中山)有限公司 | Stream of people's testing and analysis system with advertising function |
| CN111429169A (en) * | 2020-02-17 | 2020-07-17 | 国网安徽电动汽车服务有限公司 | Advertisement pushing device and method applied to large-scale parking charging station of electric automobile |
| CN113066216A (en) * | 2021-03-08 | 2021-07-02 | 点都互联科技有限公司 | Intelligent access control system |
| CN113837483A (en) * | 2021-09-29 | 2021-12-24 | 深圳市易平方网络科技有限公司 | Advertisement flow pre-estimation processing method and device based on wireless receiving device and terminal |
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Application publication date: 20181123 |