CN106846066A - Intelligent advertisement put-on method and system - Google Patents
Intelligent advertisement put-on method and system Download PDFInfo
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- CN106846066A CN106846066A CN201710067841.8A CN201710067841A CN106846066A CN 106846066 A CN106846066 A CN 106846066A CN 201710067841 A CN201710067841 A CN 201710067841A CN 106846066 A CN106846066 A CN 106846066A
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- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
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Abstract
The invention provides a kind of intelligent advertisement put-on method and system, the intelligent advertisement put-on method includes：The face information entered in camera watch region is followed the trail of, and gathers the character image of the subsidiary face information；Analysis is modeled according to the character image, the character features of the character image are confirmed；The advertisement matched with it is delivered according to the character features.Using face recognition technology, character features are recognized, and crowd is classified, targetedly delivered by recognition result and play different advertisements, it is achieved thereby that the accurate advertisement under line in scene for different characteristic crowd is delivered.
Description
Technical field
The present invention relates to a kind of intelligent advertisement put-on method and system.
Background technology
The advertiser for being delivered in public domain at present will include two kinds, and one kind is to put up posters, and another kind is by display
The advertisement video that device loop play is previously stored.
It is uninterested wide to oneself and for ordinary consumer, generally to oneself, advertisement interested can be noticed
Announcement will not generally be noticed, so, by putting up posters or causing resource big by the method for display loop play advertisement video
It is big to waste.
Advertisement for current public place is difficult to carry out the technical problem of accurate dispensing for different characteristic people, is ability
Domain technical problem urgently to be resolved hurrily.
The content of the invention
It is an object of the invention to provide a kind of intelligent advertisement put-on method and system, to solve the advertisement of current public place
It is difficult to being directed to different characteristic people carries out the technical problem of accurate dispensing.
In order to solve the above technical problems, the invention provides intelligent advertisement put-on method, including：
The face information entered in camera watch region is followed the trail of, and gathers the character image of the subsidiary face information；
Analysis is modeled according to the character image, the character features of the character image are confirmed；
The advertisement matched with it is delivered according to the character features.
Further, it is described " to follow the trail of the face information for entering camera watch region, and gather the personage of the subsidiary face information
In image " step, including：
The camera data followed the trail of is split to extract the personage of the incidentally face information according to the face information
Image.
Further, it is described " analysis to be modeled according to the character image, confirms that the personage of the character image is special
Levy " the step of include：
Face information in the character image carries out Facial Feature Analysis；
The character features of confirmation include sex, age and mood.
Further, also wrapped in described " face information in the character image carries out Facial Feature Analysis " step
Include：
Clothing information in the character image carries out clothing analysis；
The character features of confirmation include that clothing is liked.
Further, also include before the step of described " advertisement matched with it is delivered according to the character features "：
The ad data that sex matches in character features described in typing；
The ad data that the age matches in character features described in typing；
The ad data that mood matches in character features described in typing；
Wear the ad data that hobby matches in character features described in typing clothes.
Further, also include：During the face information for entering camera watch region is followed the trail of, if not tracking face information
Then stop playing advertisement or play default advertisement.
According to another aspect of the present invention, the present invention also provides a kind of Intelligent advertisement delivery system, including：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected with the camera, for following the trail of the face information in stream of people's video data, and
The character image of the subsidiary face information of collection；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image,
Confirm the character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for being thrown according to the character features
Put the advertisement matched with it；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement putting
Device is connected, for powering.
Further, the harvester of following the trail of is used to split the camera data followed the trail of according to the face information
To extract the character image of the incidentally face information.
Further, the face information that the Intelligent treatment device is used in the character image carries out face characteristic
Analysis；
The character features of confirmation include sex, age and mood；
And,
Clothing analysis is carried out for the clothing information in the character image；
The character features of confirmation include that clothing is liked.
Further, the advertisement delivery device includes：Typing is therein to match with sex in the character features
Ad data；
The typing ad data matched with the age in the character features therein；
The typing ad data matched with mood in the character features therein；
The typing ad data matched with clothing hobby in the character features therein.
Compared with prior art, the beneficial effects of the present invention are：
A kind of intelligent advertisement put-on method and system that the present invention is provided, the intelligent advertisement put-on method include：Follow the trail of into
Enter the face information in camera watch region, and gather the character image of the subsidiary face information；Carried out according to the character image
Modeling analysis, confirm the character features of the character image；The advertisement matched with it is delivered according to the character features.Use
Face recognition technology, recognizes character features, and crowd is classified, and broadcasting is targetedly delivered by recognition result different
Advertisement, it is achieved thereby that under line in scene for different characteristic crowd accurate advertisement deliver.
Brief description of the drawings
Fig. 1 diagrammatically illustrates the schematic flow sheet of intelligent advertisement put-on method of the present invention；
Fig. 2 diagrammatically illustrates the structural schematic block diagram of concrete scene in the embodiment of the present invention.
Description of reference numerals：
1st, camera；2nd, Intelligent treatment device；3rd, advertising database；4th, touch display screen；5th, solar panel；6th, it is remote
Process control end.
Specific embodiment
Embodiments of the invention are described in detail below, but the present invention can be defined by the claims and cover
Multitude of different ways is implemented.
Advertisement putting includes meeting-place showcase, fixation of advertisement platform, giant-screen rolling advertisement under line.Advertisement putting is one-sided throwing
Put, lack the direct interaction with user, accurate advertisement throwing cannot be carried out according to user characteristics (age, expression, clothing etc.) at all
Put.
Present invention is primarily aimed at providing a kind of intelligent advertisement put-on method, to realize the accurate dispensing of advertisement under line,
Refer to shown in Fig. 1 and Fig. 2, intelligent advertisement put-on method provided in an embodiment of the present invention, including：
Step one, follows the trail of the face information entered in camera watch region, and gather the character image of the subsidiary face information；
Step 2, analysis is modeled according to the character image, confirms the character features of the character image；
Step 3, the advertisement matched with it is delivered according to the character features.
The accurate advertisement that the intelligent advertisement put-on method can be solved under line in scene for different characteristic crowd is delivered and asked
Topic.Technical way is to use face recognition technology, recognizes character features, and crowd is classified, by recognition result
Targetedly deliver and play different advertisements.
Step one includes：The camera data followed the trail of is split to extract the incidentally people according to the face information
The character image of face information.
Step 2 includes：
Face information in the character image carries out Facial Feature Analysis；
The character features of confirmation include sex, age and mood.
Also include in step 2：
Clothing information in the character image carries out clothing analysis；
The character features of confirmation include that clothing is liked.
Also include before step 3：
The ad data that sex matches in character features described in typing；
The ad data that the age matches in character features described in typing；
The ad data that mood matches in character features described in typing；
Wear the ad data that hobby matches in character features described in typing clothes.
The intelligent advertisement put-on method also includes：During the face information for entering camera watch region is followed the trail of, if not following the trail of
Then stop playing advertisement to face information or play default advertisement.
In step one, the face information entered in camera watch region is followed the trail of, and gather the personage of the subsidiary face information
The system of image is mainly the face identification system for using, predominantly enough identification, extracts, and analyzes the computer of human face's feature
System.The research of face identification system starts from the sixties in 20th century, is initially limited to computer system processor ability and imaging skill
Art is not applied significantly.With the development of computer system and increasingly progressing greatly for imaging technique, face identification system is 20
The nineties in century starts to actually enter practical stage.
Step 2, analysis is modeled according to the character image, the system for confirming the character features of the character image
Mainly artificial neural network system, abbreviation neutral net, are a kind of fortune of the information processing manner by abstract simulation human brain
Model is calculated, wherein deep neural network DNN is a kind of more rapid nerve network system of developed recently, its god for passing through depth
Through network level, significant increase learning efficiency.Convolution depth network is directed to a kind of deep neural network that image more optimizes.
With the important breakthrough in terms of the development of recent artificial intelligence technology and computer vision, face identification system enters
The fast-developing phase.Mainly application is concentrated on including the field such as gate inhibition and monitoring face identification system at this stage.Face identification system
With reference to deep neural network, face characteristic is analyzed, judge the technologies such as user characteristics, including sex, age, mood also not in advertisement
Field is precisely delivered, is developed and applied.
The intelligent advertisement put-on method carries out Facial Feature Analysis, and tie according to analysis with machine vision technique as core
Fruit precisely delivers advertisement.As shown in Fig. 2 system primary clustering mainly includes：Camera 1, tracking harvester, Intelligent treatment dress
Put the 2, advertisement delivery device with display screen and electric supply installation.
Camera is used to gather the stream of people's video data entered in camera.Follow the trail of harvester and use the warp such as Ha Er operators
Allusion quotation face recognition algorithms realize the identification and tracking to different faces, split by the video data that camera is gathered,
Crucial face, character image are extracted, and is uploaded to Intelligent treatment device for subsequent analysis.
Intelligent treatment device carries out feature modeling by the image uploaded to following the trail of harvester, and is with facial feature points
The key features such as distinguishing characteristic, age, sex, clothing and mood to personage are labeled and classify, to Current ad system
Neighbouring crowd characteristic carries out high level overview and abstract.
Advertising database 3 is set in advertisement delivery device, and advertising database 3 has been previously stored advertisement to play；According to
The information that Intelligent treatment device is provided, according to the accurate dispensing strategy that pre-determined advertisement business determines, can in selection advertising database
The advertisement of individual features is matched, display screen is thrown to, and play by display screen.Advertisement and dispensing plan in advertisement delivery system
Can slightly be updated according to advertiser's demand at any time.Display screen is used to show from the accurate for current of advertisement delivery device offer
The advertisement of crowd.
Electric supply installation is used for the advertisement putting dress to camera, tracking harvester, Intelligent treatment device and with display screen
Put power supply；Because whole system power consumption is little, electric supply installation can use solar panel 5, in order to further improve intelligence
Property, display screen is touch display screen 4, is easy to Based Intelligent Control.In addition, for the ease of remotely entering row information with Intelligent treatment device 2
Control and transmission, can connect remote control terminal 6 by Intelligent treatment device 2, carry out remote control.
Concrete function realizes that flow can be：
Collection advertisement delivery system surrounding population is tracked by camera.
System by analyzing camera collection image, confirmation be before jettison system whether someone.
As neighbouring someone, harvester identification face, personage are followed the trail of, and be uploaded to Intelligent treatment device, Intelligent treatment
Device confirms the principal character of Current ad jettison system surrounding population by further analysis.
According to the principal character of Current ad jettison system surrounding population, selection is corresponding to be matched advertisement and plays.
If detecting, there be nobody nearby, stop playing advertisement saving power supply or playing default advertisement.
Another aspect according to embodiments of the present invention, the present invention also provides a kind of Intelligent advertisement delivery system, and its feature exists
In, including：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected with the camera, for following the trail of the face information in stream of people's video data, and
The character image of the subsidiary face information of collection；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image,
Confirm the character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for being thrown according to the character features
Put the advertisement matched with it；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement putting
Device is connected, for powering.
The harvester of following the trail of is additionally operable to that the camera data followed the trail of is split to extract according to the face information
The character image of the subsidiary face information.
The face information that the Intelligent treatment device is additionally operable in the character image carries out Facial Feature Analysis；Really
The character features recognized include sex, age and mood；
And,
Clothing analysis is carried out for the clothing information in the character image；
The character features of confirmation include that clothing is liked.
The advertisement delivery device includes：The typing ad data matched with sex in the character features therein；
The typing ad data matched with the age in the character features therein；Typing is therein with mood in the character features
The ad data for matching；The typing ad data matched with clothing hobby in the character features therein.
The intelligent advertisement put-on method carries out Facial Feature Analysis, and tie according to analysis with machine vision technique as core
Fruit precisely delivers advertisement.As shown in Fig. 2 system primary clustering mainly includes：Camera 1, tracking harvester, Intelligent treatment dress
Put the 2, advertisement delivery device with display screen and electric supply installation.
Camera is used to gather the stream of people's video data entered in camera.Follow the trail of harvester and use the warp such as Ha Er operators
Allusion quotation face recognition algorithms realize the identification and tracking to different faces, split by the video data that camera is gathered,
Crucial face, character image are extracted, and is uploaded to Intelligent treatment device for subsequent analysis.
Intelligent treatment device carries out feature modeling by the image uploaded to following the trail of harvester, and is with facial feature points
The key features such as distinguishing characteristic, age, sex, clothing and mood to personage are labeled and classify, to Current ad system
Neighbouring crowd characteristic carries out high level overview and abstract.
Advertising database 3 is set in advertisement delivery device, and ad data amount 3 has been previously stored advertisement to play；According to
The information that Intelligent treatment device is provided, according to the accurate dispensing strategy that pre-determined advertisement business determines, can in selection advertising database
The advertisement of individual features is matched, display screen is thrown to, and play by display screen.Advertisement and dispensing plan in advertisement delivery system
Can slightly be updated according to advertiser's demand at any time.Display screen is used to show from the accurate for current of advertisement delivery device offer
The advertisement of crowd.
Electric supply installation is used for the advertisement putting dress to camera, tracking harvester, Intelligent treatment device and with display screen
Put power supply；Because whole system power consumption is little, electric supply installation can use solar panel 5, in order to further improve intelligence
Property, display screen is touch display screen 4, is easy to Based Intelligent Control.In addition, for the ease of remotely entering row information with Intelligent treatment device 2
Control and transmission, can connect remote control terminal 6 by Intelligent treatment device 2, carry out remote control.
Because above-mentioned intelligent processing method has above-mentioned beneficial effect, so Intelligent treatment corresponding with the method is filled
Putting similarly has above-mentioned effective, and specific embodiment is referred to the description of the above method, will not be repeated here.
The preferred embodiments of the present invention are these are only, is not intended to limit the invention, for those skilled in the art
For ability person, the present invention can have various modifications and variations.It is all within the spirit and principles in the present invention, made any repair
Change, equivalent, improvement etc., should be included within the scope of the present invention.
Claims (10)
1. intelligent advertisement put-on method, it is characterised in that including：
The face information entered in camera watch region is followed the trail of, and gathers the character image of the subsidiary face information；
Analysis is modeled according to the character image, the character features of the character image are confirmed；
The advertisement matched with it is delivered according to the character features.
2. intelligent advertisement put-on method according to claim 1, it is characterised in that described " to follow the trail of and enter camera watch region
In face information, and gather the character image of the subsidiary face information " step, including：
The camera data followed the trail of is split to extract the character image of the incidentally face information according to the face information.
3. intelligent advertisement put-on method according to claim 2, it is characterised in that described " to be entered according to the character image
The step of row modeling analysis, the character features of the confirmation character image ", includes：
Face information in the character image carries out Facial Feature Analysis；
The character features of confirmation include sex, age and mood.
4. intelligent advertisement put-on method according to claim 3, it is characterised in that described " according in the character image
Face information carry out Facial Feature Analysis " also include in step：
Clothing information in the character image carries out clothing analysis；
The character features of confirmation include that clothing is liked.
5. intelligent advertisement put-on method according to claim 4, it is characterised in that described " to be thrown according to the character features
Put the advertisement matched with it " the step of before also include：
The ad data that sex matches in character features described in typing；
The ad data that the age matches in character features described in typing；
The ad data that mood matches in character features described in typing；
Wear the ad data that hobby matches in character features described in typing clothes.
6. the intelligent advertisement put-on method according to claim any one of 1-5, it is characterised in that also include：Follow the trail of into
Enter during the face information of camera watch region, stop playing advertisement if face information is not tracked or play default advertisement.
7. Intelligent advertisement delivery system, it is characterised in that including：
Camera, for gathering stream of people's video data；
Harvester is followed the trail of, is connected with the camera, for following the trail of the face information in stream of people's video data, and gathered
The character image of the subsidiary face information；
Intelligent treatment device, is connected with the tracking harvester, for being modeled analysis according to the character image, confirms
The character features of the character image；
Advertisement delivery device with display screen, is connected with the Intelligent treatment device, for according to the character features deliver with
Its advertisement for matching；
Electric supply installation, with the camera, the tracking harvester, the Intelligent treatment device and the advertisement delivery device
Connection, for powering.
8. Intelligent advertisement delivery system according to claim 7, it is characterised in that the tracking harvester is used for basis
The face information is split to extract the character image of the incidentally face information to the camera data followed the trail of.
9. Intelligent advertisement delivery system according to claim 8, it is characterised in that the Intelligent treatment device is used for basis
Face information in the character image carries out Facial Feature Analysis；
The character features of confirmation include sex, age and mood；
And,
Clothing analysis is carried out for the clothing information in the character image；
The character features of confirmation include that clothing is liked.
10. Intelligent advertisement delivery system according to claim 9, it is characterised in that the advertisement delivery device includes：Record
Enter the ad data matched with sex in the character features therein；
The typing ad data matched with the age in the character features therein；
The typing ad data matched with mood in the character features therein；
The typing ad data matched with clothing hobby in the character features therein.
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