CN107230106A - A kind of advertisement broadcast method that feature is identified based on big data platform - Google Patents
A kind of advertisement broadcast method that feature is identified based on big data platform Download PDFInfo
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- CN107230106A CN107230106A CN201710398142.1A CN201710398142A CN107230106A CN 107230106 A CN107230106 A CN 107230106A CN 201710398142 A CN201710398142 A CN 201710398142A CN 107230106 A CN107230106 A CN 107230106A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
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Abstract
The invention discloses a kind of advertisement broadcast method that feature is identified based on big data platform, this method includes：Obtain the face-image of pedestrian or the personnel that stop and be uploaded to big data platform；Signature analysis is carried out to the face-image collected by big data platform, the face feature information in face-image is extracted；The advertisement tag matched with the face feature information is retrieved from the advertisement base that prestores of big data platform, the corresponding advertisement of the advertisement tag is added into play sequence；Advertisement is shown by play sequence order, is played in this way, carrying out different advertisements for different crowds, the attention of effective attraction pedestrian and the personnel that stop, so as to improve advertizing efficiency and advertising results.
Description
Technical field
The present invention relates to advertising display technical field, more particularly to a kind of the wide of feature is identified based on big data platform
Accuse player method.
Background technology
With the progress and the development in epoch of science and technology, current video ads form essentially passes through the shapes such as LED or TV
Advertisement is pushed away and broadcast by formula to audient, is pushed away and has seldom been considered whether potential audience and its domestic demand during broadcasting, which results in
It is undesirable that advertisement pushes away the effect broadcast.With facial recognition techniques development and constantly maturation, its application field is also towards diversification
Direction is developed, and facial recognition techniques are introduced into advertising display, improves the degree of accuracy and the Consumer's Experience of advertisement delivering, reaches more preferably
Promotion effect, popularization to video ads and development important in inhibiting.
On the other hand, Internet technology and the maturation of big data technology more, Internet technology and big data technology are
Go deep into the life of people, can show the video ads based on face recognition by Internet technology and big data technology can be wide
It is general to promote.
The content of the invention
The technical problem existed based on background technology, the present invention is proposed one kind and feature is identified based on big data platform
Advertisement broadcast method；
A kind of advertisement broadcast method that feature is identified based on big data platform proposed by the present invention, including：
S1, the face-image for obtaining pedestrian or the personnel that stop simultaneously are uploaded to big data platform；
S2, signature analysis carried out to the face-image collected by the recognition methods of big data platform, extract face figure
Face feature information as in；
S3, the advertisement tag that retrieval is matched with the face feature information from the advertisement base that prestores of big data platform, will
The corresponding advertisement of the advertisement tag adds play sequence；
S4, by play sequence order show advertisement.
Preferably, in step S2, the recognition methods is specifically included：
Characteristic area mark is carried out to face-image；
Signature analysis is carried out to face-image according to the distance between characteristic area area, characteristic area, face figure is extracted
Face feature information as in.
Preferably, the characteristic area, including：Eye areas, ear region, nasal area, face region, cheek area
Domain.
Preferably, in step S2, the face feature information is specifically included：Personnel's age range information, personnel's sex letter
Breath.
Preferably, step S3, is specifically included：
Retrieval and personnel's age range information and personnel gender information be simultaneously from the advertisement base that prestores of big data platform
The advertisement tag matched somebody with somebody, adds play sequence, it is interval wide that the advertisement tag includes Suitable Age by the corresponding advertisement of advertisement tag
Accuse label, suitable sex advertisement tag.
Preferably, in step S2, the recognition methods, in addition to：The face collected is schemed by big data platform
Before progress signature analysis, pass through a large amount of face-image samples and carry out signature analysis training.
Face-image of the invention by obtaining pedestrian or the personnel that stop, by the recognition methods of big data platform to collection
The face-image arrived carries out signature analysis, the face feature information in face-image is extracted, from the advertisement that prestores of big data platform
The advertisement tag matched with the face feature information is retrieved in storehouse, the corresponding advertisement of the advertisement tag is added and plays sequence
Row, then the advertisement in play sequence is shown, in this way, human body face feature is recognized by facial recognition techniques, for different people
Group carries out different advertisements and played, the attention of effective attraction pedestrian and the personnel that stop, improves the degree of accuracy and the use of advertisement delivering
Family is experienced, and reaches more preferable promotion effect, while demonstration demand is met, and more rationally and can effectively utilize advertisement
Deliver resource.
Brief description of the drawings
Fig. 1 is illustrated for the module of the advertisement broadcast method proposed by the present invention that feature is identified based on big data platform
Figure.
Embodiment
Reference picture 1, a kind of advertisement broadcast method that feature is identified based on big data platform proposed by the present invention, bag
Include：
S1, the face-image for obtaining pedestrian or the personnel that stop simultaneously are uploaded to big data platform；
S2, signature analysis carried out to the face-image collected by the recognition methods of big data platform, extract face figure
Face feature information as in；
S3, the advertisement tag that retrieval is matched with the face feature information from the advertisement base that prestores of big data platform, will
The corresponding advertisement of the advertisement tag adds play sequence；
S4, by play sequence order show advertisement.
In the present embodiment, to realize a kind of advertisement broadcast method that feature is identified based on big data platform,
A kind of advertisement play system that feature is identified based on big data platform is proposed, the system includes：
Big data acquisition module, for obtaining the face-image of pedestrian or the personnel that stop and being uploaded to big data platform；
Big data analysis module, feature is carried out for the recognition methods by big data platform to the face-image collected
Analysis, extracts the face feature information in face-image；
Big data matching module, for the retrieval from the advertisement base that prestores of big data platform and the face feature information
The advertisement tag matched somebody with somebody, play sequence is added by the corresponding advertisement of the advertisement tag；
Big data display module, for showing advertisement by play sequence order.
In concrete scheme, step S1 gathers the face of pedestrian or the personnel that stop by high-definition camera or facial harvester
Portion's image.
In concrete scheme, in step S2, the recognition methods is specifically included：Characteristic area mark is carried out to face-image
Note；Signature analysis is carried out to face-image according to the distance between characteristic area area, characteristic area, extracted in face-image
Face feature information, the characteristic area, including：Eye areas, ear region, nasal area, face region, cheek region,
Wherein, the face feature information, is specifically included：Personnel's age range information, personnel gender information, with advancing age,
The distance between each characteristic area area meeting of people, characteristic area can change, pass through a large amount of face-image samples carry out it is special
Analyzing and training is levied, in this way, improving ability and precision that feature recognition module treats the facial image features identification of testing staff.
In concrete scheme, step S3 is specifically included：Retrieval and personnel's age from the advertisement base that prestores of big data platform
The advertisement tag that block information and personnel gender information match simultaneously, play sequence, institute are added by the corresponding advertisement of advertisement tag
Stating advertisement tag includes the interval advertisement tag of Suitable Age, suitable sex advertisement tag, in this way, being carried out not for different crowds
Same advertisement is played, the attention of effective attraction pedestrian and the personnel that stop, so as to improve advertizing efficiency and advertising results.
In concrete scheme, treat testing staff face-image carry out characteristic area mark, according to characteristic area area,
The distance between characteristic area treat testing staff face-image carry out feature recognition, obtain personnel's age range to be detected,
Personnel's sex to be detected, the characteristic area, including：Eye areas, ear region, nasal area, face region, cheek area
Domain, with advancing age, the distance between each characteristic area area meeting of people, characteristic area can change, by a large amount of
Face-image sample carries out feature recognition training to feature recognition module, in this way, improving feature recognition module treats testing staff
Facial image features identification ability and precision.
Advertisement selection module, is connected with feature recognition module, for being retrieved from default advertisement base with personnel's to be detected
The advertisement tag of physical characteristic information matching, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, specifically for：
The advertisement tag matched with personnel's age range to be detected and personnel's sex to be detected is retrieved in default advertisement base, and will be described
The corresponding advertisement of advertisement tag is put into broadcasting queue, and the advertisement tag includes Suitable Age advertisement tag, suitable sex advertisement
Label.
Display module, is connected with advertisement selection module, for showing the advertisement played in queue.
In concrete scheme, the advertisements matched with the physical characteristic information of personnel to be detected are retrieved from default advertisement base
Label, and the corresponding advertisement of the advertisement tag is put into broadcasting queue, then the advertisement played in queue is shown, in this way, for not
Same crowd carries out different advertisements and played, effective to attract the attention of pedestrian and the personnel that stop, so as to improve advertizing effect
Rate and advertising results.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (6)
1. a kind of advertisement broadcast method that feature is identified based on big data platform, it is characterised in that including：
S1, the face-image for obtaining pedestrian or the personnel that stop simultaneously are uploaded to big data platform；
S2, signature analysis carried out to the face-image collected by the recognition methods of big data platform, extracted in face-image
Face feature information；
S3, the advertisement tag that retrieval is matched with the face feature information from the advertisement base that prestores of big data platform, will be described
The corresponding advertisement of advertisement tag adds play sequence；
S4, by play sequence order show advertisement.
2. the advertisement broadcast method according to claim 1 that feature is identified based on big data platform, it is characterised in that
In step S2, the recognition methods is specifically included：
Characteristic area mark is carried out to face-image；
Signature analysis is carried out to face-image according to the distance between characteristic area area, characteristic area, extracted in face-image
Face feature information.
3. the advertisement broadcast method according to claim 2 that feature is identified based on big data platform, it is characterised in that
The characteristic area, including：Eye areas, ear region, nasal area, face region, cheek region.
4. the advertisement broadcast method according to claim 1 that feature is identified based on big data platform, it is characterised in that
In step S2, the face feature information is specifically included：Personnel's age range information, personnel gender information.
5. the advertisement broadcast method according to claim 4 that feature is identified based on big data platform, it is characterised in that
Step S3, is specifically included：
From the advertisement base that prestores of big data platform retrieval with personnel's age range information and personnel gender information while matching
Advertisement tag, play sequence is added by the corresponding advertisement of advertisement tag, and the advertisement tag includes the interval advertisements of Suitable Age
Label, suitable sex advertisement tag.
6. the advertisement broadcast method according to claim 1 that feature is identified based on big data platform, it is characterised in that
In step S2, the recognition methods, in addition to：By big data platform the face-image that collects is carried out signature analysis it
Before, carry out signature analysis training by a large amount of face-image samples.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710398142.1A CN107230106A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement broadcast method that feature is identified based on big data platform |
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| CN201710398142.1A CN107230106A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement broadcast method that feature is identified based on big data platform |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107708100A (en) * | 2017-11-15 | 2018-02-16 | 特斯联（北京）科技有限公司 | A kind of advertisement broadcast method based on customer position information |
| CN108133392A (en) * | 2017-12-29 | 2018-06-08 | 佛山市幻云科技有限公司 | Advertising control method, device and system |
| CN109003135A (en) * | 2018-07-20 | 2018-12-14 | 云南航伴科技有限公司 | Intelligent advertisement matching supplying system and method based on recognition of face |
| CN110910664A (en) * | 2019-11-22 | 2020-03-24 | 重庆百言广告有限公司 | Multifunctional sidewalk display device and method |
| CN112348570A (en) * | 2020-10-19 | 2021-02-09 | 深圳市九洲电器有限公司 | Automatic advertisement configuration system and method |
| CN113743984A (en) * | 2021-08-13 | 2021-12-03 | 苏州伊伯菲信息科技有限公司 | Big data identification method and system |
| CN114141132A (en) * | 2022-01-30 | 2022-03-04 | 广州长嘉电子有限公司 | Advertising machine and advertising directional display method |
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| CN107708100A (en) * | 2017-11-15 | 2018-02-16 | 特斯联（北京）科技有限公司 | A kind of advertisement broadcast method based on customer position information |
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| CN110910664A (en) * | 2019-11-22 | 2020-03-24 | 重庆百言广告有限公司 | Multifunctional sidewalk display device and method |
| CN112348570A (en) * | 2020-10-19 | 2021-02-09 | 深圳市九洲电器有限公司 | Automatic advertisement configuration system and method |
| CN113743984A (en) * | 2021-08-13 | 2021-12-03 | 苏州伊伯菲信息科技有限公司 | Big data identification method and system |
| CN114141132A (en) * | 2022-01-30 | 2022-03-04 | 广州长嘉电子有限公司 | Advertising machine and advertising directional display method |
| CN114141132B (en) * | 2022-01-30 | 2022-05-03 | 广州长嘉电子有限公司 | Advertising machine and advertising directional display method |
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Application publication date: 20171003 |