CN108133392A - Advertising control method, device and system - Google Patents
Advertising control method, device and system Download PDFInfo
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- CN108133392A CN108133392A CN201711463510.2A CN201711463510A CN108133392A CN 108133392 A CN108133392 A CN 108133392A CN 201711463510 A CN201711463510 A CN 201711463510A CN 108133392 A CN108133392 A CN 108133392A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The present invention provides a kind of advertising control method, the method includes：Acquire image information；Image identification is carried out according to image information；User's portrait is carried out according to the result that image identifies；Promotional literature is played according to user's portrait result.The invention also includes a kind of advertisement controller and systems.The present invention solves the problems, such as that promotional literature play mode specific aim is not strong in the prior art, can be drawn a portrait according to user and carry out accurate advertisement dispensing.
Description
Technical field
The present invention relates to advertisement field, in particular to a kind of advertising control method, device and system.
Background technology
Numerous advertisement screens are provided in city, for publicizing culture, commercial advertisement.Advertisement screen institute advertisement to play text
Part is typically to be played by the tab sequential pre-set.And in different places often consumer groups, commercial audience difference compared with
Greatly, fixed played in order pattern specific aim is not strong, and commercial audience is often inconsistent with target audience.
The problem of middle promotional literature play mode specific aim is not strong for the above-mentioned prior art not yet proposes effective at present
Solution.
Invention content
The present invention is directed to solve above-mentioned technical problem at least to a certain extent.
The present invention provides a kind of advertising control method, device and system, to solve promotional literature play mode specific aim
The problem of not strong.
One side according to embodiments of the present invention provides a kind of advertising control method, the method includes：
Acquire image information；
Image identification is carried out according to image information；
User's portrait is carried out according to the result that image identifies；
Promotional literature is played according to user's portrait result.
In a kind of preferred scheme, image recognizing step is carried out according to image information and is included, is carried out according to image information
Face, behavior, dress ornament and or gait image identification.
It in a kind of preferred scheme, is carried out in user's portrait step according to the result that image identifies, user's portrait
Including：The ascribed characteristics of population, assets feature, marketing feature, hobby, shopping preferences and or demand characteristic.
It is described to be included according to user's portrait result broadcasting promotional literature step in a kind of preferred scheme：
Promotional literature list is obtained, the list includes the attribute of promotional literature；
The personnel amount that counting user is drawn a portrait and the attribute of promotional literature matches；
The file in promotional literature list is arranged according to the personnel amount that the attribute of user's portrait and promotional literature matches
Sequence, the more promotional literature sequence of the matched personnel amount are more forward；
Promotional literature is played according to promotional literature list, it is bigger that the more forward promotional literature of sequence plays probability.
In a kind of preferred scheme, the personnel amount to be matched according to the attribute of user's portrait and promotional literature is to advertisement
File in listed files is ranked up step and further includes：
The promotional literature list further includes broadcasting probability, and the broadcasting new probability formula is：
It is described to be further included according to promotional literature list broadcasting promotional literature step in a kind of preferred scheme：
Probability is played according to promotional literature and plays promotional literature list.
Another aspect according to embodiments of the present invention, provides a kind of advertisement controller, and described device includes：
Acquisition module, for acquiring image information；
Identification module, for carrying out image identification according to image information；
Portrait module, the result for being identified according to image carry out user's portrait；
Playing module, for playing promotional literature according to user's portrait result.
In a kind of preferred scheme, described device further includes：
Acquisition module, for obtaining promotional literature list, the list includes the attribute of promotional literature；
Statistical module, the personnel amount to match with the attribute of promotional literature of drawing a portrait for counting user；
Sorting module, for drawing a portrait the personnel amount to match with the attribute of promotional literature in promotional literature list according to user
File be ranked up, the matched personnel amount it is more promotional literature sequence it is more forward；
The playing module is additionally operable to play promotional literature according to promotional literature list, and the more forward promotional literature of sequence plays
Probability is bigger.
In a kind of preferred scheme, the sorting module 107 further includes：
The promotional literature list further includes broadcasting probability, and the broadcasting new probability formula is：
It is described to be further included according to promotional literature list broadcasting promotional literature step in a kind of preferred scheme：
The playing module is additionally operable to play probability broadcasting promotional literature list according to promotional literature.
Compared with prior art, have the advantages of technical solution of the present invention：
1st, image identification is carried out, and carry out user's portrait according to image recognition result according to image information, advertisement screen can be obtained
User's portrait of a certain range of personnel of surrounding, and drawn a portrait according to user and play promotional literature, so as to make the mesh of promotional literature
It is consistent with the audient of advertisement screen to mark audient, achievees the effect that precisely to launch advertisement；
2nd, by face, behavior, dress ornament and or gait etc. carry out image identification, many factors can be integrated, obtained more complete
User draws a portrait；
3rd, the personnel to be matched according to the attribute of user's portrait and promotional literature that drawn a portrait according to user are the target audience of advertisement,
The quantity of target audience is counted, and the file in promotional literature list is ranked up according to the quantity of target audience, Ke Yigen
The advertising listing being ranked up according to target audience.Promotional literature, the more forward advertisement text of sequence are played according to promotional literature list
Part broadcasting probability is bigger, and the advertisement broadcasting probability that target audience can be made more is bigger, good advertising effect；
4th, broadcasting probability is set using the quantity of matching personnel, the promotional literature probability more than matching personnel amount can be made high,
Improve advertisement accurately degree.
The present invention solves the problems, such as that promotional literature play mode specific aim is not strong in the prior art, and providing one kind can be with
It is drawn a portrait according to user and carries out advertising control method, device and the system of accurate advertisement dispensing.
Description of the drawings
Fig. 1 is the advertising control method flow chart of the embodiment of the present invention.
Fig. 2 is that the advertising control method of further embodiment of this invention plays promotional literature step stream according to user's portrait result
Cheng Tu.
Fig. 3 is the advertisement controller structure diagram of the embodiment of the present invention.
Fig. 4 is the advertising control system structure diagram of the embodiment of the present invention.
Fig. 5 is the advertisement screen structure diagram of the embodiment of the present invention.
Fig. 6 is the server architecture schematic diagram of the embodiment of the present invention.
Wherein：1st, advertisement controller；2nd, advertisement screen；3rd, server；20th, main control module；21st, communication module；22nd, it shows
Screen；23rd, camera；31st, memory；32nd, processor；101st, acquisition module；102nd, identification module；103rd, portrait module；104、
Playing module；105th, acquisition module；106th, statistical module；107th, sorting module.
Specific embodiment
The attached figures are only used for illustrative purposes and cannot be understood as limitating the patent.
The following further describes the technical solution of the present invention with reference to the accompanying drawings and examples.
Embodiment 1
As shown in Figure 1, one side according to embodiments of the present invention, provides a kind of advertising control method, the method includes：
S110：Acquire image information；
S120：Image identification is carried out according to image information；
S130：User's portrait is carried out according to the result that image identifies；
S140：Promotional literature is played according to user's portrait result.
Image identification is carried out, and carry out user's portrait according to image recognition result according to image information, advertisement can be obtained
User's portrait of a certain range of personnel around screen, and drawn a portrait according to user and play promotional literature, so as to make promotional literature
Target audience is consistent with the audient of advertisement screen, achievees the effect that precisely to launch advertisement.
In specific implementation process, image recognizing step is carried out according to image information and is included：
According to image information carry out face, behavior, dress ornament and or gait image identify.
By face, behavior, dress ornament and or gait etc. carry out image identification, many factors can be integrated, obtained more complete
User portrait.
It in specific implementation process, is carried out in user's portrait step according to the result that image identifies, the user, which draws a portrait, to wrap
It includes：The ascribed characteristics of population, assets feature, marketing feature, hobby, shopping preferences and or demand characteristic.
As shown in Fig. 2, in specific implementation process, it is described to be included according to user's portrait result broadcasting promotional literature step：
S141：Promotional literature list is obtained, the list includes the attribute of promotional literature；
S142：The personnel amount that counting user is drawn a portrait and the attribute of promotional literature matches；
S143：According to user's portrait and the personnel amount that the attribute of promotional literature matches to the file in promotional literature list into
Row sequence, the more promotional literature sequence of the matched personnel amount are more forward；
S144：Promotional literature is played according to promotional literature list, it is bigger that the more forward promotional literature of sequence plays probability.
According to user's portrait according to user's portrait and the personnel that the attribute of promotional literature matches be advertisement target by
Crowd counts the quantity of target audience, and the file in promotional literature list is ranked up according to the quantity of target audience, can be with
The advertising listing being ranked up according to target audience.Promotional literature, the more forward advertisement of sequence are played according to promotional literature list
File broadcasting probability is bigger, and the advertisement broadcasting probability that target audience can be made more is bigger, good advertising effect.
In specific implementation process, the personnel amount to be matched according to the attribute of user's portrait and promotional literature is to advertisement text
File in part list is ranked up step and further includes：
The promotional literature list further includes broadcasting probability, and the broadcasting new probability formula is：
Broadcasting probability is set using the quantity of matching personnel, the promotional literature probability more than matching personnel amount can be made
Height improves advertisement accurately degree.
It is described to be further included according to promotional literature list broadcasting promotional literature step in specific implementation process：
Probability is played according to promotional literature and plays promotional literature list.
The embodiment of the present invention solves the problems, such as that promotional literature play mode specific aim is not strong in the prior art, provides one
Kind can draw a portrait according to user and carry out the advertising control method of accurate advertisement dispensing.
Embodiment 2
As shown in figure 3, one side according to embodiments of the present invention, provides a kind of advertisement controller, described device includes：
Acquisition module 101, for acquiring image information；
Identification module 102, for carrying out image identification according to image information；
Portrait module 103, the result for being identified according to image carry out user's portrait；
Playing module 104, for playing promotional literature according to user's portrait result.
As shown in figure 3, in specific implementation process, described device further includes：
Acquisition module 105, for obtaining promotional literature list, the list includes the attribute of promotional literature；
Statistical module 106, the personnel amount to match with the attribute of promotional literature of drawing a portrait for counting user；
Sorting module 107, the personnel amount for being matched according to the attribute of user's portrait and promotional literature arrange promotional literature
File in table is ranked up, and the more promotional literature sequence of the matched personnel amount is more forward；
The playing module 104 is additionally operable to play promotional literature according to promotional literature list, and the more forward promotional literature of sequence is broadcast
It is bigger to put probability.
In specific implementation process, the sorting module 107 further includes：
The promotional literature list further includes broadcasting probability, and the broadcasting new probability formula is：
It is described to be further included according to promotional literature list broadcasting promotional literature step in specific implementation process：
The playing module 104 is additionally operable to play probability broadcasting promotional literature list according to promotional literature.
The embodiment of the present invention solves the problems, such as that promotional literature play mode specific aim is not strong in the prior art, provides one
Kind can draw a portrait according to user and carry out the advertisement controller of accurate advertisement dispensing.
Embodiment 3
As shown in figure 4, providing a kind of advertising control system, the system comprises advertisement screen 2, servers 3；
As shown in figure 5, the advertisement screen 2 includes main control module 20, communication module 21, display screen 22 and camera 23；
The main control module 20 for receiving control instruction, for switch, the promotional literature of control display screen 22 broadcast by control instruction
It puts；The main control module 20 is additionally operable to receive advertising information；The main control module 20 switches according to control instruction in advertising information
Content；Image information acquired in camera 23 is sent to server by the main control module 20.
The communication module 21 is used for and server communication, transmits control instruction and advertising information；
The display screen 22 is used for according to advertisement information play ad content, the ad content include word, image and or regard
Frequently；
The camera 23 is used to obtain image information；Described image information can be a certain range of figure around advertisement screen
Picture.
As shown in fig. 6, the server 3 includes memory 31 and is coupled to the processor 32 of the memory 31, processing
Device 32 is configured as based on the instruction being stored in memory 31, performs the advertisement control in some arbitrary embodiments in the disclosure
Method.
Memory 31 is such as can include system storage, fixed non-volatile memory medium.System storage is for example
It is stored with operating system, application program, Boot loader（Boot Loader）, database and other programs etc..
The embodiment of the present invention solves the problems, such as that promotional literature play mode specific aim is not strong in the prior art, provides one
Kind can draw a portrait according to user and carry out the advertising control system of accurate advertisement dispensing.
Those skilled in the art should be understood that embodiment of the disclosure can be provided as method, system or computer journey
Sequence product.Therefore, in terms of the disclosure can be used complete hardware embodiment, complete software embodiment or combine software and hardware
The form of embodiment.Moreover, the calculating for wherein including computer usable program code in one or more can be used in the disclosure
Machine can use non-transient storage medium（Including but not limited to magnetic disk storage, CD-ROM, optical memory etc.）The meter of upper implementation
The form of calculation machine program product.
So far, the advertising control method according to the disclosure, apparatus and system is described in detail.In order to avoid masking originally
Disclosed design does not describe some details known in the field.Those skilled in the art as described above, completely may be used
To understand how to implement technical solution disclosed herein.
Disclosed method and system may be achieved in many ways.For example, can by software, hardware, firmware or
Software, hardware, firmware any combinations realize disclosed method and system.The said sequence of the step of for the method
Merely to illustrate, the step of disclosed method, is not limited to sequence described in detail above, special unless otherwise
It does not mentionlet alone bright.In addition, in some embodiments, the disclosure can be also embodied as recording program in the recording medium, these programs
Including being used to implement the machine readable instructions according to disclosed method.Thus, the disclosure also covers storage for performing basis
The recording medium of the program of disclosed method.
Although some specific embodiments of the disclosure are described in detail by example, the skill of this field
Art personnel it should be understood that above example merely to illustrating rather than in order to limit the scope of the present disclosure.The skill of this field
Art personnel are it should be understood that can modify to above example in the case where not departing from the scope of the present disclosure and spirit.This public affairs
The range opened is defined by the following claims.
Claims (10)
1. advertising control method, which is characterized in that the method includes：
Acquire image information；
Image identification is carried out according to image information；
User's portrait is carried out according to the result that image identifies；
Promotional literature is played according to user's portrait result.
2. advertising control method according to claim 1, which is characterized in that described that advertisement is played according to user's portrait result
Files step includes：
Promotional literature list is obtained, the list includes the attribute of promotional literature；
The personnel amount that counting user is drawn a portrait and the attribute of promotional literature matches；
The file in promotional literature list is arranged according to the personnel amount that the attribute of user's portrait and promotional literature matches
Sequence, the more promotional literature sequence of the matched personnel amount are more forward；
Promotional literature is played according to promotional literature list, it is bigger that the more forward promotional literature of sequence plays probability.
3. advertising control method according to claim 2, which is characterized in that described that image identification is carried out according to image information
Step includes：
According to image information carry out face, behavior, dress ornament and or gait image identify.
4. advertising control method according to claim 3, which is characterized in that user's picture is carried out according to the result that image identifies
As in step, user's portrait includes：The ascribed characteristics of population, assets feature, marketing feature, hobby, shopping preferences and or need
Seek feature.
5. advertising control method according to claim 4, which is characterized in that described according to user's portrait and promotional literature
The personnel amount that attribute matches is ranked up step to the file in promotional literature list and further includes：
The promotional literature list further includes broadcasting probability, and the broadcasting new probability formula is：
Wherein, the broadcasting probability that probability (k) is promotional literature k is played, matching personnel amount (k) is the attribute with promotional literature k
The personnel amount to match,To match the summation of personnel amount in all promotional literatures.
6. advertising control method according to claim 5, which is characterized in that described that advertisement is played according to promotional literature list
Files step further includes：
Probability is played according to promotional literature and plays promotional literature list.
7. a kind of advertisement controller, which is characterized in that described device includes：
Acquisition module, for acquiring image information；
Identification module, for carrying out image identification according to image information；
Portrait module, the result for being identified according to image carry out user's portrait；
Playing module, for playing promotional literature according to user's portrait result.
8. advertisement controller according to claim 7, which is characterized in that described device further includes：
Acquisition module, for obtaining promotional literature list, the list includes the attribute of promotional literature；
Statistical module, the personnel amount to match with the attribute of promotional literature of drawing a portrait for counting user；
Sorting module, for drawing a portrait the personnel amount to match with the attribute of promotional literature in promotional literature list according to user
File be ranked up, the matched personnel amount it is more promotional literature sequence it is more forward；
The playing module is additionally operable to play promotional literature according to promotional literature list, and the more forward promotional literature of sequence plays
Probability is bigger.
9. a kind of advertising control system, which is characterized in that the system comprises advertisement screen, servers；
The advertisement screen includes main control module, communication module, display screen and camera；
For receiving control instruction, control instruction plays the main control module for switch, the promotional literature of control display screen；Institute
Main control module is stated to be additionally operable to receive advertising information；The main control module switches the content in advertising information according to control instruction；Institute
It states main control module and the image information acquired in camera is sent to server；
The communication module is used for and server communication, transmits control instruction and advertising information；
The display screen is used for according to advertisement information play ad content, the ad content include word, image and or regard
Frequently；
The camera is used to obtain image information；Described image information can be a certain range of image around advertisement screen；
The server includes memory and is coupled to the processor of the memory, and processor is configured as being based on being stored in
Instruction in reservoir performs the advertising control method described in one of claim 1 to 6 in the disclosure.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The advertising control method described in one of claim 1 to 6 is realized during execution.
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| CN201711463510.2A CN108133392A (en) | 2017-12-29 | 2017-12-29 | Advertising control method, device and system |
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| CN111696429A (en) * | 2020-05-27 | 2020-09-22 | 杭州云端文化创意有限公司 | Network media advertisement playing system applied to elevator |
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