CN109993581A - Advertisement delivery method, device, server and system - Google Patents
Advertisement delivery method, device, server and system Download PDFInfo
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- CN109993581A CN109993581A CN201910253347.XA CN201910253347A CN109993581A CN 109993581 A CN109993581 A CN 109993581A CN 201910253347 A CN201910253347 A CN 201910253347A CN 109993581 A CN109993581 A CN 109993581A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0268—Targeted advertisements at point-of-sale [POS]
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Abstract
The present invention provides a kind of advertisement delivery method, which comprises obtains store information where display screen；Obtain advertising listing；Advertisement playlist is generated according to the store information and the advertising listing.The present invention solves the problems, such as that advertisement position resource is nervous in the prior art, and providing one kind can be according to advertisement delivery method, device, server and the system for efficiently using existing shop displays resource.
Description
Technical field
The present invention relates to information release fields, in particular to advertisement delivery method, device, server and system.
Background technique
Due to city space anxiety, for the display screen of ad distribution or the limited amount on publication column.Specially setting up can
The display screen of releasing advertisements is made at high cost, and management difficulty is big.At the same time, shop doorway is often equipped with display screen, for launching
The store identification of head store.However, only issuing the advertising information in this shop, such as in newest favor information, store identification and publicity
Rong Shi, advertising results are unobvious, waste valuable advertisement position resource.
For the problem of the above-mentioned resource of advertisement position in the prior art anxiety, currently no effective solution has been proposed.
Summary of the invention
The present invention is directed to solve above-mentioned technical problem at least to a certain extent.
The present invention provides a kind of advertisement delivery method, device, server and systems, to solve advertisement position resource anxiety
Problem.
According to an aspect of an embodiment of the present invention, a kind of advertisement delivery method is provided, which comprises
Store information where obtaining the display screen, the store information includes store merchandise attribute, the store merchandise
Attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
Advertising listing is obtained, the advertising listing includes to advertisement title, ad content, promotional literature path；
Advertisement playlist is generated according to the store information and the advertising listing.
Other side according to an embodiment of the present invention, provides a kind of ad distribution device, and described device includes:
Module is obtained, for store information where obtaining the display screen, the store information includes store merchandise attribute,
The store merchandise attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
The acquisition module, is also used to obtain advertising listing, and the advertising listing includes in advertisement title, advertisement
Hold, promotional literature path；
Generation module, for generating advertisement playlist according to the store information and the advertising listing.
Compared with prior art, have the advantages of technical solution of the present invention:
1, the display screen in shop can be opened to the advertisement side outside this shop, and the privately owned commercial display screen in shop is shared into
For ad distribution platform, the utilization rate of ad distribution resource is improved, shop is taken in by leasing the display screen；
2, the advertisement degree of correlation is calculated according to the store information and advertising listing and sorted, can selected for shop and shop
The higher information of the product degree of correlation of itself, can efficiently use existing shop displays resource, and can select and this shop
The closer advertising information of relationship or commonweal information, reach the win-win in advertisement side and shop.
The present invention solves the problems, such as that advertisement position resource is nervous in the prior art, and providing one kind can be according to effective use
Advertisement delivery method, device, server and the system of existing shop displays resource.
Detailed description of the invention
Fig. 1 is the advertisement delivery method flow chart of the embodiment of the present invention.
Fig. 2 is that the advertisement delivery method of the embodiment of the present invention generates advertisement according to the store information and the advertising listing
Playlist flow chart of steps.
Fig. 3 is the ad distribution apparatus structure schematic diagram of the embodiment of the present invention.
Fig. 4 is the advertisement distributing system structural schematic diagram of the embodiment of the present invention.
Fig. 5 is the advertisement distributing system server architecture schematic diagram of the embodiment of the present invention.
Fig. 6 is the advertisement distributing system display screen structure schematic diagram of the embodiment of the present invention.
Wherein: 1, ad distribution device；2, server；3, display screen；21, memory；22, processor；31, master control mould
Block；32, communication module；33, screen；101, module is obtained；102, generation module；103, computing module；104, sorting module；
105, parsing module；106, computing module；107, extraction module.
Specific embodiment
The attached figures are only used for illustrative purposes and cannot be understood as limitating the patent.
Advertisement side is unit or the group of releasing advertisements, can be manage ad distribution operator be also possible to be for
It promotes the sale of goods and the service voluntarily legal person of releasing advertisements, other economic organizations or individual is perhaps provided.
Commercial audience is the target audience of published information, is also possible to the target customer in shop.
Shop refers to and provides the operator of service or commodity for consumer, display screen is equipped near shop.In the present invention,
The definition in shop also includes market, hypermarket.
The following further describes the technical solution of the present invention with reference to the accompanying drawings and examples.
Embodiment 1
As shown in Figure 1, according to an aspect of an embodiment of the present invention, providing a kind of advertisement delivery method, the method packet
It includes:
S110: store information where the display screen is obtained, the store information includes store merchandise attribute, the shop
Item property include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
S120: advertising listing is obtained, the advertising listing includes to advertisement title, ad content, promotional literature path；
S130: advertisement playlist is generated according to the store information and the advertising listing.
In the specific implementation process, the acquisition advertising listing step includes: acquisition display information, the display screen letter
Breath includes display screen identification number；The store identification in shop where inquiring the display screen according to the display screen identification number；According to
The store identification inquires store information, and the merchandise news in the shop, the merchandise news are inquired according to the store information
Including store merchandise attribute: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；Obtain advertisement column
Table, the advertising listing include to advertisement title, ad content, promotional literature path；According to the store information and described
Advertising listing generates advertisement playlist；The advertising information in advertising listing is played in shop displays.
The advertising information that the advertisement side other than shop shop itself needs to launch is contained in advertising listing.According to the quotient
Shop information and the advertising listing generate advertisement playlist, and more good ad distribution resources can be provided for advertisement side,
More incomes are brought for this shop, make full use of valuable ad distribution resource, reduce the repeated construction of billboard or noticeboard.
As shown in Fig. 2, in the specific implementation process, it is described that advertisement is generated according to the store information and the advertising listing
Playlist step includes:
S131: the advertisement degree of correlation is calculated according to the store information and advertising listing；
S132: according to the advertisement degree of correlation to the information sorting of the advertising listing；
S133: advertisement playlist is generated according to ranking results.
Specifically, calculating advertisement degree of correlation step with advertising listing according to the store information can be implemented as, and calculate quotient
The semantic similarity of advertised name, ad content in shop information and advertising listing.
The advertisement degree of correlation is calculated with advertising listing according to the store information and is sorted, and can be selected and shop sheet for shop
The higher information of the product degree of correlation of body, can efficiently use existing shop displays resource, and can select and close with this shop
It is closer advertising information or commonweal information, reaches the win-win in advertisement side and shop.
In the specific implementation process, described that advertisement degree of correlation step packet is calculated according to the store information and advertising listing
It includes:
Parse the promotion item attribute of the ad content；
Calculate the promotion item attribute of the ad content and the advertisement degree of correlation of the store merchandise attribute.
In the specific implementation process, the ad content contains Commdity advertisement information, and the Commdity advertisement information has
Promotion item attribute, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；Parse the promotion item attribute of the ad content；Calculate the ad content promotion item attribute and the quotient
The advertisement degree of correlation of shop item property.
In the specific implementation process, described that advertisement degree of correlation step packet is calculated according to the store information and advertising listing
It includes:
Obtain the text of ad content；
Promotion item attribute corresponding with store merchandise attribute, the promotion item category are extracted from the text of ad content
Property include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
The advertisement degree of correlation with the store merchandise attribute is calculated according to the item property of extracted ad content.
Specifically, the ad content is text；It is extracted from the text of ad content corresponding with store merchandise attribute
Promotion item attribute, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；The advertisement degree of correlation with the store merchandise attribute is calculated according to the item property of extracted ad content.
In one embodiment, for advertising information, advertisement relatedness computation formula is preset are as follows: product name weight × quotient
The name of an article claims the degree of correlation+manufacturer's weight × manufacturer's degree of correlation+type weight × type degree of correlation.The weight of attribute is preset value.
Specifically, the type of merchandise includes: number, household, dress ornament, traffic, food, medicine, books, phonotape and videotape.
Specifically, for advertising information, the calculation formula of each advertisement degree of correlation are as follows:
Wherein, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；
The store merchandise attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more groups
It closes.
Specifically, the degree of correlation of computation attribute can be there are many mode.For example, when promotion item attribute and store merchandise category
Property corresponding attribute it is identical when, then the attributes correlation is 1, is otherwise 0.In a kind of exemplary embodiment, the i-th attribute is related
Degree can be obtained by way of calculating the semantic similarity of promotion item attribute and store merchandise attribute.
Specifically, the degree of correlation of computation attribute is also implemented as, by the processing of attribute be reduced in vector space to
Operation is measured, is calculated in vector space, the semantic similarity of attribute.In a kind of exemplary embodiment, using python's
The semantic relevancy that word2vec tool carries out attribute calculates.
It is in the specific implementation process, described that generate advertisement playlist according to ranking results include: to obtain preset advertisement
Amount threshold；The advertisement degree of correlation is stood out in screening and sequencing result, and quantity is equal to the advertisement of number of ads threshold value；According to sieve
Choosing as a result, stood out by the advertisement degree of correlation and quantity be equal to number of ads threshold value advertisement form advertisement playlist.
In one embodiment, described that advertisement playlist step is generated according to the store information and the advertising listing
It include: that the advertisement degree of correlation is calculated according to the store information and advertising listing；It screens the advertisement degree of correlation in advertising listing and is greater than threshold
The advertisement of value；According to the selection result, the advertisement that the advertisement degree of correlation is greater than threshold value forms advertisement playlist.
Specifically, it is generated in advertisement playlist step according to ranking results, the advertisement playlist further includes each
The corresponding broadcasting probability of advertisement, the broadcasting probability are arranged according to the advertisement degree of correlation, and the advertisement degree of correlation is bigger, play probability and get over
Greatly.According to the advertisement of the advertisement playlist played in probability broadcasting advertising listing in shop displays.
The broadcasting new probability formula of i-th of advertisement are as follows:
The broadcasting probability of advertisement is set according to the advertisement degree of correlation, advertisement relevant to the commodity in this shop can be made to play
Probability is big, can promote the sales volume of head store commodity and share advertisement screen resource, obtain advertising income.
The embodiment of the present invention solves the problems, such as that advertisement position resource is nervous in the prior art, and providing one kind can be according to having
Effect utilizes the advertisement delivery method of existing shop displays resource.
Embodiment 2
As shown in figure 3, other side according to an embodiment of the present invention, provides a kind of ad distribution device, described device
Include:
Module 101 is obtained, for store information where obtaining the display screen, the store information includes store merchandise category
Property, the store merchandise attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
The acquisition module 101, is also used to obtain advertising listing, and the advertising listing includes to advertisement title, advertisement
Content, promotional literature path；
Generation module 102, for generating advertisement playlist according to the store information and the advertising listing.
The advertising information that the advertisement side other than shop needs to launch is contained in advertising listing.According to the store information and
The advertising listing generates advertisement playlist, and more good ad distribution resources can be provided for advertisement side, is this shop
More incomes are brought, valuable ad distribution resource is made full use of, reduce the repeated construction of billboard or noticeboard.
As shown in figure 3, in the specific implementation process, described device includes:
Computing module 103, for calculating the advertisement degree of correlation according to the store information and advertising listing；
Sorting module 104, for the information sorting according to the advertisement degree of correlation to the advertising listing；
The generation module 102 is also used to generate advertisement playlist according to ranking results.
The advertisement degree of correlation is calculated with advertising listing according to the store information and is sorted, and can be selected and shop sheet for shop
The higher information of the product degree of correlation of body, can efficiently use existing shop displays resource, and can select and close with this shop
It is closer advertising information or commonweal information, reaches the win-win in advertisement side and shop.
As shown in figure 3, in the specific implementation process, described device further include:
Parsing module 105, for parsing the promotion item attribute of the ad content；
Computing module 106, for calculating the wide of the promotion item attribute of the ad content and the store merchandise attribute
Accuse the degree of correlation.
In the specific implementation process, the ad content contains Commdity advertisement information, and the Commdity advertisement information has
Promotion item attribute, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；Parse the promotion item attribute of the ad content；Calculate the ad content promotion item attribute and the quotient
The advertisement degree of correlation of shop item property.
As shown in figure 3, in the specific implementation process, described device further include:
The acquisition module 101 also obtains the text of ad content；
Extraction module 107, for extracting promotion item category corresponding with store merchandise attribute from the text of ad content
Property, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more combinations；
The computing module 106 is also used to be calculated and the shop quotient according to the item property of extracted ad content
The advertisement degree of correlation of product attribute.
Specifically, the ad content is text；It is extracted from the text of ad content corresponding with store merchandise attribute
Promotion item attribute, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；The advertisement degree of correlation with the store merchandise attribute is calculated according to the item property of extracted ad content.
In one embodiment, for advertising information, advertisement relatedness computation formula is preset are as follows: product name weight × quotient
The name of an article claims the degree of correlation+manufacturer's weight × manufacturer's degree of correlation+type weight × type degree of correlation.The weight of attribute is preset value.
Specifically, the type of merchandise includes: number, household, dress ornament, traffic, food, medicine, books, phonotape and videotape.
Specifically, for advertising information, the calculation formula of the advertisement degree of correlation are as follows:
Wherein, the promotion item attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise it is one or more
Combination；
The store merchandise attribute include: it is on sale goods for sale title, manufacturer, the type of merchandise one or more groups
It closes.
Specifically, the degree of correlation of computation attribute can be there are many mode.For example, when promotion item attribute and store merchandise category
Property corresponding attribute it is identical when, then the attributes correlation is 1, is otherwise 0.In a kind of exemplary embodiment, promotion item category
Property and the i-th attributes correlation of store merchandise attribute can be obtained by way of the semantic similarity of calculating.
It is in the specific implementation process, described that generate advertisement playlist according to ranking results include: to obtain preset advertisement
Amount threshold；The advertisement degree of correlation is stood out in screening and sequencing result, and quantity is equal to the advertisement of number of ads threshold value；According to sieve
Result is selected to generate advertisement playlist.
In one embodiment, described that advertisement playlist step is generated according to the store information and the advertising listing
It include: that the advertisement degree of correlation is calculated according to the store information and advertising listing；It screens the advertisement degree of correlation in advertising listing and is greater than threshold
The advertisement of value；Advertisement playlist is generated according to the selection result.
Specifically, it is generated in advertisement playlist according to ranking results, the advertisement playlist further includes each advertisement
Corresponding broadcasting probability, the broadcasting probability are arranged according to the advertisement degree of correlation, and the advertisement degree of correlation is bigger, and it is bigger to play probability.Root
Promotional literature is played according to the broadcasting probability of the advertisement playlist.
The broadcasting new probability formula of i-th of advertisement are as follows:
The broadcasting probability of advertisement is set according to the advertisement degree of correlation, advertisement relevant to the commodity in this shop can be made to play
Probability is big, can promote the sales volume of head store commodity and share advertisement screen resource, obtain advertising income.
The embodiment of the present invention solves the problems, such as that advertisement position resource is nervous in the prior art, and providing one kind can be according to having
Effect utilizes the ad distribution device of existing shop displays resource.
Embodiment 3
As shown in figure 4, another aspect according to an embodiment of the present invention, provides a kind of advertisement distributing system, the system
System includes ad distribution server 2 and display screen 3, wherein
As shown in figure 5, the server 2 includes memory 21 and the processor 22 for being coupled to the memory 21, processing
Device 22 is configured as executing the ad distribution in the disclosure in any some embodiments based on the instruction being stored in memory 21
Method.
Memory 21 is such as may include system storage, fixed non-volatile memory medium.System storage is for example
It is stored with operating system, application program, Boot loader (Boot Loader), database and other programs etc..
As shown in fig. 6, the display screen 3 includes main control module 31, communication module 32 and screen 33；The main control module 31
It is electrically connected with communication module 32, for showing promotional literature；The communication module 32 is used for and server communication；The screen 33
Be electrically connected with the main control module 31, for play text, image and or video.
The disclosure also provides a kind of computer readable storage medium, is stored thereon with computer program, and the program is processed
The step of device realizes the advertisement delivery method of any one aforementioned embodiment when executing.
The embodiment of the present invention solves the problems, such as that advertisement position resource is nervous in the prior art, and providing one kind can be according to effective
Utilize the advertisement distributing system of existing shop displays resource.
Those skilled in the art should be understood that embodiment of the disclosure can provide as method, system or computer journey
Sequence product.Therefore, complete hardware embodiment, complete software embodiment or combining software and hardware aspects can be used in the disclosure
The form of embodiment.Moreover, it wherein includes the calculating of computer usable program code that the disclosure, which can be used in one or more,
Machine can use the meter implemented in non-transient storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of calculation machine program product.
So far, it is described in detail according to the advertisement delivery method of the disclosure, device, server and system.In order to keep away
The design for exempting from the masking disclosure, does not describe some details known in the field.Those skilled in the art retouch according to above
It states, completely it can be appreciated how implementing technical solution disclosed herein.
Disclosed method and system may be achieved in many ways.For example, can by software, hardware, firmware or
Software, hardware, firmware any combination realize disclosed method and system.The said sequence of the step of for the method
Merely to be illustrated, the step of disclosed method, is not limited to sequence described in detail above, special unless otherwise
It does not mentionlet alone bright.In addition, in some embodiments, also the disclosure can be embodied as to record program in the recording medium, these programs
Including for realizing according to the machine readable instructions of disclosed method.Thus, the disclosure also covers storage for executing basis
The recording medium of the program of disclosed method.
Although being described in detail by some specific embodiments of the example to the disclosure, the skill of this field
Art personnel it should be understood that above example merely to be illustrated, rather than in order to limit the scope of the present disclosure.The skill of this field
Art personnel are it should be understood that can modify to above embodiments in the case where not departing from the scope of the present disclosure and spirit.This public affairs
The range opened is defined by the following claims.
Claims (10)
1. a kind of advertisement delivery method, which is characterized in that the described method includes:
Store information where obtaining display screen；
Obtain advertising listing；
Advertisement playlist is generated according to the store information and the advertising listing.
2. advertisement delivery method according to claim 1, which is characterized in that described according to the store information and described wide
Accusing list generation advertisement playlist step includes:
The advertisement degree of correlation is calculated according to the store information and the advertising listing；
According to the advertisement degree of correlation to the information sorting of the advertising listing；
Advertisement playlist is generated according to ranking results.
3. advertisement delivery method according to claim 2, which is characterized in that described according to the store information and described wide
Accusing list calculating advertisement degree of correlation step includes:
Parse the promotion item attribute of ad content；
Calculate the promotion item attribute of the ad content and the advertisement degree of correlation of the store merchandise attribute.
4. advertisement delivery method according to claim 2, which is characterized in that described according to the store information and described wide
Accusing list calculating advertisement degree of correlation step includes:
Obtain the text of ad content；
Promotion item attribute corresponding with store merchandise attribute is extracted from the text of ad content；
The advertisement degree of correlation with the store merchandise attribute is calculated according to the item property of extracted ad content.
5. a kind of ad distribution device, which is characterized in that described device includes:
Module is obtained, for store information where obtaining display screen, the store information includes store merchandise attribute；
The acquisition module, is also used to obtain advertising listing；
Generation module, for generating advertisement playlist according to the store information and the advertising listing.
6. ad distribution device according to claim 5, which is characterized in that described device includes:
Computing module, for calculating the advertisement degree of correlation according to the store information and the advertising listing；
Sorting module, for the information sorting according to the advertisement degree of correlation to the advertising listing；
The generation module is also used to generate advertisement playlist according to ranking results.
7. ad distribution device according to claim 6, which is characterized in that described device includes:
Parsing module, for parsing the promotion item attribute of ad content；
The computing module is also used to calculate the promotion item attribute of the ad content and the advertisement of the store merchandise attribute
The degree of correlation.
8. a kind of ad distribution server, which is characterized in that the server includes memory and is coupled to the memory
Processor, processor are configured as based on instruction stored in memory, and perform claim requires wide described in any one of 1-4
Accuse dissemination method.
9. a kind of advertisement distributing system, which is characterized in that the system comprises display screens and service according to claim 8
Device, wherein
The display screen includes main control module, communication module；The main control module is electrically connected with the communication module, for showing
Promotional literature；The communication module is used for and the server communication.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
Advertisement delivery method of any of claims 1-4 is realized when execution.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910253347.XA CN109993581A (en) | 2019-03-29 | 2019-03-29 | Advertisement delivery method, device, server and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910253347.XA CN109993581A (en) | 2019-03-29 | 2019-03-29 | Advertisement delivery method, device, server and system |
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Cited By (1)
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| CN113222642A (en) * | 2021-04-15 | 2021-08-06 | 南京有物信息科技有限公司 | Special television marketing system for stores |
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Application publication date: 20190709 |