CN106600325A - Advertisement delivering method based on the commodity positions - Google Patents
Advertisement delivering method based on the commodity positions Download PDFInfo
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- CN106600325A CN106600325A CN201611148091.9A CN201611148091A CN106600325A CN 106600325 A CN106600325 A CN 106600325A CN 201611148091 A CN201611148091 A CN 201611148091A CN 106600325 A CN106600325 A CN 106600325A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
- G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0639—Item locations
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- Economics (AREA)
- Theoretical Computer Science (AREA)
- Radar, Positioning & Navigation (AREA)
- Remote Sensing (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Automation & Control Theory (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention discloses an advertisement delivering method based on commodity positions. The method comprises: obtaining the advertisement information; obtaining the position of a user and matching the position of the user with the commodity positions; sending the advertisement information to a user terminal; and obtaining the access request and according to the position of the user and the position of the commodity shelf, generating a navigation map. According to the invention, the current position information of a user is obtained; and according to the obtained favorite commodities of the user, the position of the user and the positions of the merchandises selling the favorite commodities are matched so as to prompt the user to purchase the commodities at the nearest merchandise. Therefore, consumption is boosted; the advertisement delivering efficiency is increased; and consumers could purchase the desired commodities more conveniently.
Description
Technical field
The invention belongs to advertisement pushing technical field, more particularly to a kind of advertisement placement method based on product locations.
Background technology
Supermarket is supermarket, generally refers to commodity open-shelf display, customer's self-service, payment for goods lump-sum settlement, to manage
Shop based on fresh food, various household supplies articles for use.Supermarket be a kind of consumer's self-service, open type it is free sell goods zero
Sell enterprise.It is grown up after World War II, and at first in American-European rise, now oneself has super city in American-European more than ten country
Field 200,000.The supermarket at initial stage is simultaneous to sell a small amount of groceries based on food；Also be concurrently in charge of except above-mentioned points at present cosmetics, stationery,
Five metals, clothing etc., develop at present to integrated service by up to seven or eight thousand kinds, set up parking lot, coffee-house, club, cinema with
And the various service facilities such as bank, insurance, postal service, have developed rapidly, the supermarket sales volume of Japan has exceeded department store.
Advertisement is, for certain specific needs, by the media of certain forms, to disclose and widely believe to public's transmission
The publicity measures of breath.Advertisement have broad sense and narrow sense point, broad sense advertisement includes non-economy advertisement and economic advertisement.Non-economy advertisement
Refer to advertisement not for the purpose of profit, also known as effect advertisement, such as government administration department, social cause unit or even individual's is various
Bulletin, notice, statement etc., main purpose is to promote；Narrow sense advertisement only refers to economic advertisement, also known as commercial advertisement, refers to get a profit
For the purpose of advertisement, typically commodity producers, the important means of information is linked up between operator and consumer, or enterprise captures
Market, promote the sale of products, the important form of utility service, main purpose be expand economic benefit.
The content of the invention
It is an object of the invention to provide a kind of advertisement placement method based on product locations, helps user in shopping process
In obtain merchandise news in real time, provides a kind of intelligently easily shopping environment for customer.
The present invention is achieved by the following technical solutions：
A kind of advertisement placement method based on product locations, the method includes：
S1, acquisition advertising message；
S2, obtain customer location and match customer location and product locations；
S3, transmission advertising message are to user terminal；
S4, acquisition access request simultaneously generate navigation map according to customer location and commodity shelf position.
Further, concretely comprising the following steps for advertising message is obtained in the S1, pushing module obtains what staff uploaded
Advertising message and goods number, pushing module is stored after advertising message is associated with goods number.
Further, customer location is obtained in the S2 and concretely comprising the following steps for customer location and product locations is matched,
With module receive positioning unit send customer location after customer location and product locations are matched, matching module search with
The goods number of the product locations association that the match is successful, matching module closes the terminal number of the goods number and user terminal
Send to pushing module after connection.
Further, the matching process of customer location and product locations is that matching module generates user according to customer location
Surface of position, matching module searches whether there are the product locations for falling into customer location face, if exist, customer location and it is described fall
The match is successful for the product locations of access customer surface of position.
Further, advertising message concretely comprising the following steps to user terminal is sent in the S3, pushing module obtains matching
Goods number and terminal number that module sends, pushing module searches the advertising message associated with goods number, and pushing module is sent out
User terminal of the advertising message to associating with the terminal number, user terminal is sent to receive the display unit exhibition that pass through after advertising message
Show.
Further, access request is obtained in the S4 and concretely comprising the following steps for navigation map is generated, user is by showing
Unit is clicked on after advertising message, and display unit generates access request and access request sent to navigation elements, navigation elements from
Commodity shelf position is simultaneously extracted in positioning unit calling and obtaining user position from advertising message, and navigation elements are according to customer location and commodity
Shelf location generates navigation map and sends to display unit.
The invention has the advantages that：
The present invention configures user terminal by the handbarrow for business in super, gathers customer location and pushes business nearby for user
The advertising message of product, helps user to obtain merchandise news in real time in shopping process, is easy to user to select, while in user terminal
Including navigation elements, make things convenient for customers and product locations are found in supermarket, for customer a kind of intelligence easily shopping environment is provided.
Certainly, the arbitrary product for implementing the present invention it is not absolutely required to while reaching all the above advantage.
Description of the drawings
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, use required for describing to embodiment below
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability
For the those of ordinary skill of domain, on the premise of not paying creative work, can be attached to obtain others according to these accompanying drawings
Figure.
Fig. 1 is system schematic provided in an embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.It is based on
Embodiment in the present invention, it is all other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, the embodiment of the present invention provides a kind of advertisement delivery system based on product locations, it includes that data take
Business device, user terminal；
Data server includes matching module, pushing module；
Matching module is matched to customer location and product locations, multiple product locations that are stored with matching module and many
Individual goods number, each product locations are associated with a goods number, and preferably, the product locations are the shelf of commodity storage
Position；
Pushing module obtains advertising message, and pushing module sends the advertising message associated with goods number to user terminal,
Each advertising message is associated with a goods number；
Specifically, pushing module obtains the advertising message that staff uploads, and advertising message includes word, picture, commodity
Shelf location；
Specifically, pushing module receives the goods number of matching module transmission and searches wide with what the goods number was associated
Announcement information, pushing module sends advertising message to the user terminal associated with the goods number；
User terminal includes positioning unit, display unit, navigation elements, and preferably, user terminal is installed on the super hand push of business
Che Shang, each user terminal is associated with a terminal number；
Positioning unit is positioned to user terminal and customer location is sent to matching module, and preferably, positioning unit is GPS
Positioner；
Display unit receives the advertising message of pushing module transmission and shows；
Navigation elements receive calling and obtaining user position and product locations after access request, and navigation elements are according to customer location and business
Grade puts generation navigation map；
A kind of advertisement placement method based on product locations, the method includes：
S1, acquisition advertising message；
Specifically, pushing module obtains advertising message and the goods number that staff uploads, and pushing module believes advertisement
Breath is stored after associating with goods number；
S2, obtain customer location and match customer location and product locations；
Specifically, matching module is received is carried out after the customer location that positioning unit sends to customer location and product locations
Match somebody with somebody, matching module searches the goods number associated with the product locations that the match is successful, and matching module is by the goods number and uses
Send to pushing module after the terminal number association of family terminal；
Preferably, matching module generates customer location face according to customer location, and matching module searches whether that presence falls into use
The product locations of family surface of position, if existing, the match is successful for customer location and the product locations for falling into customer location face；
S3, transmission advertising message are to user terminal；
Pushing module obtains goods number and the terminal number that matching module sends, and pushing module is searched and closed with goods number
The advertising message of connection, pushing module sends advertising message to the user terminal associated with the terminal number, and user terminal is received
Shown by display unit after advertising message；
S4, acquisition access request simultaneously generate navigation map according to customer location and commodity shelf position；
Specifically, user is clicked on after advertising message by display unit, and display unit generates access request and asks accessing
Transmission is asked to navigation elements, navigation elements extract commodity shelf position from positioning unit calling and obtaining user position and from advertising message
Put, navigation elements generate navigation map and send to display unit according to customer location and commodity shelf position.
Above content is only citing made for the present invention and explanation, and affiliated those skilled in the art are to being retouched
The specific embodiment stated is made various modifications or supplements or substituted using similar mode, without departing from invention or super
More scope defined in the claims, all should belong to protection scope of the present invention.
Claims (6)
1. a kind of advertisement placement method based on product locations, it is characterised in that the method includes：
S1, acquisition advertising message；
S2, obtain customer location and match customer location and product locations；
S3, transmission advertising message are to user terminal；
S4, acquisition access request simultaneously generate navigation map according to customer location and commodity shelf position.
2. a kind of advertisement placement method based on product locations according to claim 1, it is characterised in that：Obtain in the S1
Concretely comprising the following steps for advertising message is taken, pushing module obtains advertising message and the goods number that staff uploads, pushing module
Store after advertising message is associated with goods number.
3. a kind of advertisement placement method based on product locations according to claim 1, it is characterised in that：Obtain in the S2
Take customer location and match concretely comprising the following steps for customer location and product locations, matching module receives the user that positioning unit sends
Customer location and product locations are matched behind position, matching module searches the commodity associated with the product locations that the match is successful
Numbering, matching module is sent to pushing module after the goods number is associated with the terminal number of user terminal.
4. a kind of advertisement placement method based on product locations according to claim 1 or 3, it is characterised in that：User position
Put and be with the matching process of product locations, matching module generates customer location face according to customer location, matching module is searched whether
Presence falls into the product locations in customer location face, if presence, customer location and the product locations for falling into customer location face
The match is successful.
5. a kind of advertisement placement method based on product locations according to claim 1, it is characterised in that：Send out in the S3
Advertising message concretely comprising the following steps to user terminal, pushing module is sent to obtain goods number and the terminal volume that matching module sends
Number, pushing module searches the advertising message that associate with goods number, pushing module transmission advertising message extremely with the terminal number
The user terminal of association, user terminal received and shown by display unit after advertising message.
6. a kind of advertisement placement method based on product locations according to claim 1, it is characterised in that：Obtain in the S4
Take access request and generate concretely comprising the following steps for navigation map, user is clicked on after advertising message by display unit, display unit
Generate access request and access request is sent to navigation elements, navigation elements are from positioning unit calling and obtaining user position and from advertisement
Extract commodity shelf position in information, navigation elements according to customer location and commodity shelf position generate navigation map and send to
Display unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611148091.9A CN106600325A (en) | 2016-12-13 | 2016-12-13 | Advertisement delivering method based on the commodity positions |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611148091.9A CN106600325A (en) | 2016-12-13 | 2016-12-13 | Advertisement delivering method based on the commodity positions |
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| Publication Number | Publication Date |
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| CN106600325A true CN106600325A (en) | 2017-04-26 |
Family
ID=58801929
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611148091.9A Pending CN106600325A (en) | 2016-12-13 | 2016-12-13 | Advertisement delivering method based on the commodity positions |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107507017A (en) * | 2017-07-07 | 2017-12-22 | 阿里巴巴集团控股有限公司 | Shopping guide method and device under a kind of line |
| CN109150950A (en) * | 2018-05-28 | 2019-01-04 | 马鞍山马文化传媒有限公司 | A kind of advertisement sending method surpassed based on quotient |
| CN109993581A (en) * | 2019-03-29 | 2019-07-09 | 广东邮电职业技术学院 | Advertisement delivery method, device, server and system |
| CN110443662A (en) * | 2018-05-03 | 2019-11-12 | 阿里巴巴集团控股有限公司 | Merchandise information processing method, device and electronic equipment |
| CN111612545A (en) * | 2020-05-26 | 2020-09-01 | 北京四维智联科技有限公司 | Advertisement putting method and device and computer equipment |
| CN112651792A (en) * | 2021-02-01 | 2021-04-13 | 上海酷量信息技术有限公司 | System and method for selecting advertisement according to scene requirement of user |
| CN113191813A (en) * | 2021-05-14 | 2021-07-30 | 贵州海普科技有限公司 | Marketing system and method based on image recognition |
| CN113554451A (en) * | 2020-04-25 | 2021-10-26 | 周术深 | Novel advertisement delivery system |
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| JP2002150134A (en) * | 2000-11-14 | 2002-05-24 | Sumitomo Electric Ind Ltd | Advertising system and advertising method |
| CN202854888U (en) * | 2012-07-17 | 2013-04-03 | 石家庄信息工程职业学院 | Supermarket navigation shopping system |
| CN105761096A (en) * | 2016-01-27 | 2016-07-13 | 广州智选网络科技有限公司 | Nearby dealer promotion information pushing system based on geographical position location |
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| JP2002150134A (en) * | 2000-11-14 | 2002-05-24 | Sumitomo Electric Ind Ltd | Advertising system and advertising method |
| CN202854888U (en) * | 2012-07-17 | 2013-04-03 | 石家庄信息工程职业学院 | Supermarket navigation shopping system |
| CN105761096A (en) * | 2016-01-27 | 2016-07-13 | 广州智选网络科技有限公司 | Nearby dealer promotion information pushing system based on geographical position location |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107507017A (en) * | 2017-07-07 | 2017-12-22 | 阿里巴巴集团控股有限公司 | Shopping guide method and device under a kind of line |
| WO2019007416A1 (en) * | 2017-07-07 | 2019-01-10 | 阿里巴巴集团控股有限公司 | Offline shopping guide method and device |
| US11238654B2 (en) | 2017-07-07 | 2022-02-01 | Advanced New Technologies Co., Ltd. | Offline shopping guide method and apparatus |
| US11238655B2 (en) | 2017-07-07 | 2022-02-01 | Advanced New Technologies Co., Ltd. | Offline shopping guide method and apparatus |
| CN110443662A (en) * | 2018-05-03 | 2019-11-12 | 阿里巴巴集团控股有限公司 | Merchandise information processing method, device and electronic equipment |
| CN109150950A (en) * | 2018-05-28 | 2019-01-04 | 马鞍山马文化传媒有限公司 | A kind of advertisement sending method surpassed based on quotient |
| CN109993581A (en) * | 2019-03-29 | 2019-07-09 | 广东邮电职业技术学院 | Advertisement delivery method, device, server and system |
| CN113554451A (en) * | 2020-04-25 | 2021-10-26 | 周术深 | Novel advertisement delivery system |
| CN111612545A (en) * | 2020-05-26 | 2020-09-01 | 北京四维智联科技有限公司 | Advertisement putting method and device and computer equipment |
| CN111612545B (en) * | 2020-05-26 | 2024-03-08 | 北京四维智联科技有限公司 | Advertisement putting method and device and computer equipment |
| CN112651792A (en) * | 2021-02-01 | 2021-04-13 | 上海酷量信息技术有限公司 | System and method for selecting advertisement according to scene requirement of user |
| CN113191813A (en) * | 2021-05-14 | 2021-07-30 | 贵州海普科技有限公司 | Marketing system and method based on image recognition |
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Application publication date: 20170426 |
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