CN108228781A - Advertisement screen recommends method, apparatus and system - Google Patents
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- CN108228781A CN108228781A CN201711467576.9A CN201711467576A CN108228781A CN 108228781 A CN108228781 A CN 108228781A CN 201711467576 A CN201711467576 A CN 201711467576A CN 108228781 A CN108228781 A CN 108228781A
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- G06F16/95—Retrieval from the web
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- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/20—Movements or behaviour, e.g. gesture recognition
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Abstract
The present invention provides a kind of advertisement screen and recommends method, the method includes：Receive the reservation information for including target audience's feature；Obtain practical audient and its feature of advertisement screen；Statistics meets the quantity of the practical audient of target audience's feature；The advertisement screen that the practical audience size that recommendation meets target audience's feature is more than threshold value is candidate locations screen.The invention also includes a kind of advertisement screen recommendation apparatus and systems.The present invention solves the problems, such as to select to face target audience during advertisement screen in the prior art and practical audient possibility is inconsistent, under the premise of not needing to launch to a large amount of advertisement screen, target audience is made to be easier to watch advertisement.The present invention can also recommend the broadcast time section in advertisement screen, can temporally renting advertisement screen, save advertising cost, improve advertising efficiency, advertisement is launched more accurate.
Description
Technical field
The present invention relates to advertisement fields, recommend method, apparatus and system in particular to a kind of advertisement screen.
Background technology
A large amount of advertisement screen is equipped in taxi, bus and city, cultural, business is wide for publicizing for these advertisement screens
It accuses.However, these advertisement screens after advertisement is played, can not learn the practical audient that passes through before advertisement screen whether the mesh with advertisement
It is consistent to mark audient, therefore is also difficult to assess the advertising results of the advertisement screen.When renting advertisement screen, the proprietor of advertisement screen is usual
Using the time cycle broadcasted in advertisement screen as standardized payment.In the case where being difficult to assess advertising results, Fang Guang is launched in advertisement
During accusing screen recommendation, can not assess whether advertisement is effective, can not also the advertisement screen that need to launch advertisement be selected according to result of broadcast.
If the target audience of selected advertisement screen and practical audient are inconsistent, advertisement delivery effect will be caused poor.In order to make advertisement
Target audience as much as possible is covered, many advertisement dispensing sides need to launch advertisement in numerous advertisement screens, and mass advertising is of high cost,
But actual effect may not be good.
The problem of target audience may be inconsistent with practical audient is faced during middle selection advertisement screen for the above-mentioned prior art,
Currently no effective solution has been proposed.
Invention content
The present invention is directed to solve above-mentioned technical problem at least to a certain extent.
The present invention provides a kind of advertisement screens to recommend method, apparatus and system, to face target when solving to select advertisement screen
The problem of audient may be inconsistent with practical audient.
One side according to embodiments of the present invention provides a kind of advertisement screen and recommends method, the method includes：
Receive the reservation information for including target audience's feature；
Obtain practical audient and its feature of advertisement screen；
Statistics meets the quantity of the practical audient of target audience's feature；
The advertisement screen that the practical audience size that recommendation meets target audience's feature is more than threshold value is candidate locations screen.
In a kind of preferred scheme, further included before the practical audient of the acquisition advertisement screen and its characterization step：
Acquire the image information before advertisement screen；
Image identification is carried out according to image information；
Practical audient's feature before the interpretation of result advertisement screen identified according to image；
The feature and its quantity of the practical audient of statistics.
In a kind of preferred scheme, the quantity step of practical audient for meeting target audience's feature that counts also is wrapped
It includes：
Statistics meets the distribution of the quantity of the practical audient of target audience's feature at any time.
In a kind of preferred scheme, the practical audience size for recommending to meet target audience's feature is more than the wide of threshold value
Screen is accused to be further included after candidate locations screen step：
Broadcast in advertisement screen is recommended according to the distribution situation of the quantity for the practical audient for meeting target audience's feature at any time
Period.
One side according to embodiments of the present invention, provides a kind of advertisement screen recommendation apparatus, and described device includes：
Receiving module, for receiving the reservation information for including target audience's feature；
Acquisition module, for obtaining the practical audient of advertisement screen and its feature；
Statistical module, for counting the quantity for the practical audient for meeting target audience's feature；
Recommending module, for recommend meet target audience's feature practical audience size be more than threshold value advertisement screen be candidate locations
Screen.
In a kind of preferred scheme, described device further includes：
Acquisition module, for acquiring the image information before advertisement screen；
Identification module, for carrying out image identification according to image information；
Analysis module, for practical audient's feature before the interpretation of result advertisement screen that is identified according to image；
The statistical module is additionally operable to count the feature and its quantity of practical audient.
In a kind of preferred scheme, described device further includes：
The statistical module is additionally operable to the quantity distribution at any time that statistics meets the practical audient of target audience's feature.
In a kind of preferred scheme, described device further includes：
The recommending module is additionally operable to be pushed away according to the quantity distribution situation at any time for the practical audient for meeting target audience's feature
Recommend the broadcast time section in advertisement screen.
Compared with prior art, have the advantages of technical solution of the present invention：
1st, by advertisement screen of the practical audience size more than threshold value for recommending to meet target audience's feature, can make to broadcast in advertisement screen
The practical audient for the advertisement put is consistent with target audience, and advertisement dispensing is more accurate, and predicts the quantity of practical audient.It is being not required to
Under the premise of launching a large amount of advertisement screen, target audience is made to be easier to watch advertisement；
2nd, by acquiring and identifying image, practical audient's feature is analyzed, the audient's feature and quantity of advertisement screen can be obtained, for essence
Quasi- input advertisement provides basic data；
3rd, meet the distribution of the quantity of the practical audient of target audience's feature at any time by statistics, can more accurately hold
When every piece of advertisement screen changes over time, rule that the feature and issue amount of practical audient change over time；
4th, broadcasting in advertisement screen is recommended according to the distribution situation of the quantity for the practical audient for meeting target audience's feature at any time
Go out the period, can temporally play advertisement, save advertising cost, improve advertising efficiency, advertisement is launched more accurate.
The present invention faces target audience when solving selection advertisement screen in the prior art may be inconsistent with practical audient
Problem provides a kind of advertisement screen for realizing that accurate advertisement is launched and recommends method, apparatus and system.
Description of the drawings
Fig. 1 is that the advertisement screen of the embodiment of the present invention recommends method flow diagram.
Fig. 2 is that the advertisement screen of the embodiment of the present invention recommends the feature of the practical audient of method statistic and its quantity steps flow chart
Figure.
Fig. 3 is the advertisement screen recommendation apparatus structure diagram of the embodiment of the present invention.
Fig. 4 is the advertisement screen commending system structure diagram of the embodiment of the present invention.
Fig. 5 is the advertisement screen structure diagram of the embodiment of the present invention.
Fig. 6 is the server architecture schematic diagram of the embodiment of the present invention.
Fig. 7 is the advertisement screen commending system structure diagram of further embodiment of this invention.
Fig. 8 is the terminal structure schematic diagram of the embodiment of the present invention.
Wherein：1st, advertisement screen recommendation apparatus；2nd, advertisement screen；3rd, server；4th, terminal；20th, main control module；21st, communicate mould
Block；22nd, display screen；23rd, camera；31st, memory；32nd, processor；101st, receiving module；102nd, acquisition module；103rd, it counts
Module；104th, recommending module；105th, acquisition module；106th, identification module；107th, analysis module.
Specific embodiment
The attached figures are only used for illustrative purposes and cannot be understood as limitating the patent.
The following further describes the technical solution of the present invention with reference to the accompanying drawings and examples.
Embodiment 1
As shown in Figure 1, one side according to embodiments of the present invention, provides a kind of advertisement screen and recommends method, the method includes：
S110：Receive the reservation information for including target audience's feature；
S120：Obtain practical audient and its feature of advertisement screen；
S130：Statistics meets the quantity of the practical audient of target audience's feature；
S140：The advertisement screen that the practical audience size that recommendation meets target audience's feature is more than threshold value is candidate locations screen.
Specifically, the reservation information further includes threshold value.Server receives the reservation information of advertisement dispensing side, the reservation
Including target audience's feature, threshold value；Server obtains the practical audient of advertisement screen and the feature of practical audient；Server statistics accord with
Close the quantity of the practical audient of target audience's feature；Server recommends the practical audience size for meeting target audience's feature to surpass
The advertisement screen for crossing threshold value is candidate locations screen.
By advertisement screen of the practical audience size more than threshold value for recommending to meet target audience's feature, can make in advertisement screen
The practical audient of the advertisement of broadcasting is consistent with target audience, and advertisement dispensing is more accurate, and predicts the quantity of practical audient.Not
It needs under the premise of launching to a large amount of advertisement screen, target audience is made to be easier to watch advertisement.
As shown in Fig. 2, in a kind of preferred scheme, gone back before the practical audient for obtaining advertisement screen and its characterization step
Including：
S121：Acquire the image information before advertisement screen；
S122：Image identification is carried out according to image information；
S123：Practical audient's feature before the interpretation of result advertisement screen identified according to image；
S124：The feature and its quantity of the practical audient of statistics.
By acquiring and identifying image, practical audient's feature is analyzed, the audient's feature and quantity of advertisement screen can be obtained, be
Precisely input advertisement provides basic data.
In a kind of preferred scheme, image recognizing step is carried out according to image information and is included, is carried out according to image information
Face, behavior, dress ornament and or gait image identification.
In a kind of preferred scheme, practical audient's characterization step before the interpretation of result advertisement screen identified according to image
In, the user characteristics analyzed include：The ascribed characteristics of population, assets feature, marketing feature, hobby, shopping preferences and or demand
Feature.
In a kind of preferred scheme, the quantity step of practical audient for meeting target audience's feature that counts also is wrapped
It includes：
Statistics meets the distribution of the quantity of the practical audient of target audience's feature at any time.
With the variation of time, the audient before advertisement screen carries regular hour rule.Such as at 9 points in morning working peak periods,
With the work mornings time of 10 thirty, the characteristics of practical audient before same advertisement screen, is not consistent.Mesh is met by statistics
The distribution of the quantity of the practical audient of audient's feature at any time is marked, every piece of advertisement screen can be more accurately held and change over time
When, rule that the feature and issue amount of practical audient change over time.
In a kind of preferred scheme, the practical audience size for recommending to meet target audience's feature is more than the wide of threshold value
Screen is accused to be further included after candidate locations screen step：
Broadcast in advertisement screen is recommended according to the distribution situation of the quantity for the practical audient for meeting target audience's feature at any time
Period.
Recommended in advertisement screen according to the distribution situation of the quantity for the practical audient for meeting target audience's feature at any time
Broadcast time section, can temporally play advertisement, save advertising cost, improve advertising efficiency, and advertisement is launched more accurate.
Specifically, the practical audience size for recommending to meet target audience's feature is candidate wide more than the advertisement screen of threshold value
After accusing screen step, candidate locations screen, the corresponding practical audient's feature of the candidate locations screen and its quantity are sent to by server
Terminal.
The embodiment of the present invention faces target audience when solving selection advertisement screen in the prior art may not with practical audient
The problem of consistent, provides a kind of advertisement screen for realizing that accurate advertisement is launched and recommends method.
Embodiment 2
As shown in figure 3, one side according to embodiments of the present invention, provides a kind of advertisement screen recommendation apparatus, described device includes：
Receiving module 101, for receiving the reservation information for including target audience's feature；
Acquisition module 102, for obtaining the practical audient of advertisement screen and its feature；
Statistical module 103, for counting the quantity for the practical audient for meeting target audience's feature；
Recommending module 104, for recommend meet target audience's feature practical audience size be more than threshold value advertisement screen for candidate
Advertisement screen.
As shown in figure 3, in a kind of preferred scheme, described device further includes：
Acquisition module 105, for acquiring the image information before advertisement screen；
Identification module 106, for carrying out image identification according to image information；
Analysis module 107, for practical audient's feature before the interpretation of result advertisement screen that is identified according to image；
The statistical module 103 is additionally operable to count the feature and its quantity of practical audient.
In a kind of preferred scheme, described device further includes：
The statistical module 103 is additionally operable to the quantity distribution at any time that statistics meets the practical audient of target audience's feature.
In a kind of preferred scheme, described device further includes：
The recommending module 104 is additionally operable to the quantity distribution feelings at any time according to the practical audient for meeting target audience's feature
Condition recommends the broadcast time section in advertisement screen.
The embodiment of the present invention faces target audience when solving selection advertisement screen in the prior art may not with practical audient
The problem of consistent, provides a kind of advertisement screen for realizing that accurate advertisement is launched and recommends method.
Embodiment 3
As shown in figure 4, providing a kind of advertisement screen commending system, the system comprises advertisement screen 2, servers 3；
As shown in figure 5, the advertisement screen 2 includes main control module 20, communication module 21, display screen 22 and camera 23；
The main control module 20 for receiving control instruction, for switch, the promotional literature of control display screen 22 broadcast by control instruction
It puts；The main control module 20 is used to play promotional literature according to control instruction；The main control module 20 will be acquired in camera 23
Image information be sent to server.
The communication module 21 is used for and server communication, transmits control instruction and advertising information；
The display screen 22 is used for according to advertisement information play ad content, the ad content include word, image and or regard
Frequently；
The camera 23 is used to obtain image information；Described image information can be a certain range of image before advertisement screen.
As shown in fig. 6, the server 3 includes memory 31 and is coupled to the processor 32 of the memory 31, processing
Device 32 is configured as based on the instruction being stored in memory 31, is performed the advertisement screen in the disclosure in some arbitrary embodiments and is pushed away
Recommend method.
Memory 31 is such as can include system storage, fixed non-volatile memory medium.System storage is for example
It is stored with operating system, application program, Boot loader（Boot Loader）, database and other programs etc..
As shown in fig. 7, in specific implementation process, the system also includes a kind of terminals 4；As shown in figure 8, the terminal
4 include：
Receiving module 401, the candidate locations screen recommended for server and practical audient's feature and its quantity；
Display module 402, the candidate locations screen recommended for server；
Input module 403, for inputting the reservation information for including target audience's feature；
Sending module 403 includes the reservation information of target audience's feature to server for sending.
The embodiment of the present invention faces target audience when solving selection advertisement screen in the prior art may not with practical audient
The problem of consistent, provides a kind of advertisement screen commending system realized accurate advertisement and launched.
Those skilled in the art should be understood that embodiment of the disclosure can be provided as method, system or computer journey
Sequence product.Therefore, in terms of the disclosure can be used complete hardware embodiment, complete software embodiment or combine software and hardware
The form of embodiment.Moreover, the calculating for wherein including computer usable program code in one or more can be used in the disclosure
Machine can use non-transient storage medium（Including but not limited to magnetic disk storage, CD-ROM, optical memory etc.）The meter of upper implementation
The form of calculation machine program product.
So far, it is described in detail and method, apparatus and system is recommended according to the advertisement screen of the disclosure.In order to avoid masking
The design of the disclosure does not describe some details known in the field.Those skilled in the art as described above, completely
It can be appreciated how implement technical solution disclosed herein.
Disclosed method and system may be achieved in many ways.For example, can by software, hardware, firmware or
Software, hardware, firmware any combinations realize disclosed method and system.The said sequence of the step of for the method
Merely to illustrate, the step of disclosed method, is not limited to sequence described in detail above, special unless otherwise
It does not mentionlet alone bright.In addition, in some embodiments, the disclosure can be also embodied as recording program in the recording medium, these programs
Including being used to implement the machine readable instructions according to disclosed method.Thus, the disclosure also covers storage for performing basis
The recording medium of the program of disclosed method.
Although some specific embodiments of the disclosure are described in detail by example, the skill of this field
Art personnel it should be understood that above example merely to illustrating rather than in order to limit the scope of the present disclosure.The skill of this field
Art personnel are it should be understood that can modify to above example in the case where not departing from the scope of the present disclosure and spirit.This public affairs
The range opened is defined by the following claims.
Claims (10)
1. advertisement screen recommends method, which is characterized in that the method includes：
Receive the reservation information for including target audience's feature；
Obtain practical audient and its feature of advertisement screen；
Statistics meets the quantity of the practical audient of target audience's feature；
The advertisement screen that the practical audience size that recommendation meets target audience's feature is more than threshold value is candidate locations screen.
2. advertisement screen according to claim 1 recommends method, which is characterized in that the practical audient for obtaining advertisement screen and
It is further included before its characterization step：
Acquire the image information before advertisement screen；
Image identification is carried out according to image information；
Practical audient's feature before the interpretation of result advertisement screen identified according to image；
The feature and its quantity of the practical audient of statistics.
3. advertisement screen according to claim 2 recommends method, which is characterized in that the statistics meets target audience's feature
The quantity step of practical audient further includes：
Statistics meets the distribution of the quantity of the practical audient of target audience's feature at any time.
4. advertisement screen according to claim 3 recommends method, which is characterized in that the recommendation meets target audience's feature
Practical audience size is more than the advertisement screen of threshold value to be further included after candidate locations screen step：
Broadcast in advertisement screen is recommended according to the distribution situation of the quantity for the practical audient for meeting target audience's feature at any time
Period.
5. advertisement screen according to claim 4 recommends method, which is characterized in that described to carry out image knowledge according to image information
Other step includes, according to image information carry out face, behavior, dress ornament and or gait image identify.
6. advertisement screen according to claim 5 recommends method, which is characterized in that the interpretation of result identified according to image
In practical audient's characterization step before advertisement screen, the user characteristics analyzed include：The ascribed characteristics of population, assets feature, marketing feature,
Hobby, shopping preferences and or demand characteristic.
7. a kind of advertisement screen recommendation apparatus, which is characterized in that described device includes：
Receiving module, for receiving the reservation information for including target audience's feature；
Acquisition module, for obtaining the practical audient of advertisement screen and its feature；
Statistical module, for counting the quantity for the practical audient for meeting target audience's feature；
Recommending module, for recommend meet target audience's feature practical audience size be more than threshold value advertisement screen be candidate locations
Screen.
8. advertisement screen recommendation apparatus according to claim 7, which is characterized in that described device further includes：
Acquisition module, for acquiring the image information before advertisement screen；
Identification module, for carrying out image identification according to image information；
Analysis module, for practical audient's feature before the interpretation of result advertisement screen that is identified according to image；
The statistical module is additionally operable to count the feature and its quantity of practical audient.
9. a kind of advertisement screen commending system, which is characterized in that the system comprises advertisement screen, servers；
The advertisement screen includes main control module, communication module, display screen and camera；
For receiving control instruction, control instruction plays the main control module for switch, the promotional literature of control display screen；Institute
Main control module is stated for playing promotional literature according to control instruction；The main control module sends out the image information acquired in camera
It is sent to server；
The communication module is used for and server communication, transmits control instruction and advertising information；
The display screen is used for according to advertisement information play ad content, the ad content include word, image and or regard
Frequently；
The camera is used to obtain image information；Described image information can be a certain range of image around advertisement screen；
The server includes memory and is coupled to the processor of the memory, and processor is configured as being based on being stored in
Instruction in reservoir performs the advertisement screen in the disclosure described in one of claim 1 to 6 and recommends method.
10. advertisement screen commending system according to claim 9, which is characterized in that the system also includes terminal, the end
End includes：
Receiving module, the candidate locations screen recommended for server and practical audient's feature and its quantity；
Display module, the candidate locations screen recommended for server；
Input module, for inputting the reservation information for including target audience's feature；
Sending module includes the reservation information of target audience's feature to server for sending.
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| CN111476600B (en) * | 2020-03-23 | 2023-09-19 | 浙江新再灵科技股份有限公司 | Statistical analysis method for audience numbers of direct ladder advertisement |
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