CN106934650A - A kind of advertisement machine business diagnosis method and device - Google Patents
A kind of advertisement machine business diagnosis method and device Download PDFInfo
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- CN106934650A CN106934650A CN201611076210.4A CN201611076210A CN106934650A CN 106934650 A CN106934650 A CN 106934650A CN 201611076210 A CN201611076210 A CN 201611076210A CN 106934650 A CN106934650 A CN 106934650A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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Abstract
The invention discloses a kind of advertisement machine business diagnosis method and device, the method comprising the steps of：Obtain the figure information before advertisement machine screen；The audient's amount before the advertisement machine screen is obtained according to the figure information；Recognition of face is carried out to the figure information to obtain the advertisement reading amount before the advertisement machine screen；Play scheme, the advertisement reading amount and the audient amount according to default advertisement machine carries out business diagnosis to advertisement machine.The beneficial effect of the invention is：Statistical function is measured by making multimedia advertising possess audient in itself, there is provided a statistical method for accurate effective audience flow, objective statistical is carried out to audient's amount authentic and validly, effectively analyze audient's amount and amount of reading of advertisement machine；Advertisement reading amount and audient's amount are the important indicator of assessment advertisement machine placement schemes.
Description
Technical field
The present invention relates to advertisement analysis technical field, more particularly to a kind of advertisement machine business diagnosis method and device.
Background technology
The characteristics of Multimedia Advertisement Machine audient is that most of spectators pass by hurriedly before advertisement machine, may watch attentively and be likely to
Do not watch advertisement attentively, the audient for watching advertisement attentively may short time browse advertisements, it is also possible to stop the longer time before advertisement machine
Viewing advertisement.And the advertisement broadcasted is not influenceed by spectators and changes broadcasting type, number of times and time length, therefore readership score does not have
Having statistical significance cannot also react the quality and attention rate of advertisement, and only effective audient's amount and amount of reading are only multimedia advertising
Best evaluation index.Effective audient's amount refers to that spectators stay for some time concern advertisement and by ad content before advertisement machine
Influence, advertiser can according to effective audient amount come prop up pay off advertising.At present, multimedia advertising does not possess audient's amount system in itself
Meter function, neither one is accurate effectively, the statistical method of the generally accepted audience flow of industry, the also current assessment of neither one
The professional standard of advertising results, different media advocate peace mechanism for monitoring using different methods, and these methods are all artificial subjectivities
Speculate, can not authentic and validly to audient amount carry out objective statistical, therefore, how effectively to analyze advertisement machine audient amount and
Amount of reading with determine deliver advertisement density, be the big problem for perplexing multimedia advertising industry always for many years, in certain journey
The development of multimedia advertising is govern on degree.
The content of the invention
The technical problem to be solved in the present invention is do not possess audient in itself for above-mentioned multimedia advertising in the prior art
Amount statistical function, neither one is accurate effectively, the statistical method of the generally accepted audience flow of industry, and also neither one passes through
Assess the professional standard of advertising results, it is impossible to carry out objective statistical to audient's amount authentic and validly, and cannot effectively analyze wide
Audient's amount and the problem of amount of reading of announcement machine, there is provided a kind of advertisement machine business diagnosis method and device.
The technical solution adopted for the present invention to solve the technical problems is：
Construct a kind of advertisement machine business diagnosis method, including step：
Obtain the figure information before advertisement machine screen；
The audient's amount before the advertisement machine screen is obtained according to the figure information；
Recognition of face is carried out to the figure information to obtain the advertisement reading amount before the advertisement machine screen；
Playing scheme, the advertisement reading amount and the audient amount according to default advertisement machine carries out business point to advertisement machine
Analysis.
In advertisement machine business diagnosis method of the present invention, the step for obtaining the figure information before advertisement machine screen
Suddenly following sub-step is included：
Image information before advertisement machine screen is obtained by camera；
Extract the figure information in described image information.
It is described that the advertisement machine is obtained according to the figure information in advertisement machine business diagnosis method of the present invention
The step of audient before screen measures includes following sub-step：
Obtained by the audient's portrait before the advertisement machine screen according to the figure information；
Audient's portrait is counted by counter is measured with obtaining the audient.
It is described that the figure information is carried out recognition of face to obtain in advertisement machine business diagnosis method of the present invention
The step of taking the advertisement reading amount before the advertisement machine screen includes following sub-step：
Face information in the figure information is extracted by recognition of face；
Obtain the facial image that reading condition is met in the face information；The reading condition is：The facial image
Face be in default reading angle and/or the facial image residence time before the advertisement machine screen exceed it is default
Threshold value and/or the facial image face feature be in default position；
The facial image is counted to obtain the advertisement reading amount.
It is described to play scheme, described according to default advertisement machine in advertisement machine business diagnosis method of the present invention
The step of advertisement reading amount and audient amount carry out business diagnosis to advertisement machine includes following sub-step：
Obtain the advertisement machine and play scheme, the broadcasting scheme includes the playback volume and playing duration of advertisement；
Play scheme, the advertisement reading amount and the audient amount according to the advertisement machine carries out business diagnosis to advertisement machine
And generate advertising business report.
On the other hand, there is provided a kind of advertisement machine task analyzer, including：
Portrait acquisition module, for obtaining the figure information before advertisement machine screen；
Audient's acquisition module, for obtaining the amount of the audient before the advertisement machine screen according to the figure information；
Acquisition module is read, it is wide before the advertisement machine screen to obtain for carrying out recognition of face to the figure information
Accuse amount of reading；
Business diagnosis module, measures for playing scheme, the advertisement reading amount and the audient according to default advertisement machine
Business diagnosis is carried out to advertisement machine.
In advertisement machine task analyzer of the present invention, the portrait acquisition module includes：
Image acquisition submodule, for obtaining the image information before advertisement machine screen by camera；
Portrait extracting sub-module, for extracting the figure information in described image information.
In advertisement machine task analyzer of the present invention, audient's acquisition module includes：
Audient's acquisition submodule, for according to the figure information obtain by before the advertisement machine screen by everybody
Picture；
Audient's counting submodule, is measured for being counted to audient's portrait by counter with obtaining the audient.
In advertisement machine task analyzer of the present invention, the reading acquisition module includes：
Face extraction submodule, for extracting the face information in the figure information by recognition of face；
Face acquisition submodule, meets the facial image of reading condition in the face information for obtaining；The reading
Condition is：The face of the facial image is in default reading angle and/or the facial image in the advertisement machine screen
Preceding residence time exceedes default threshold value and/or the face feature of the facial image is in default position；
Face counting submodule, for being counted to obtain the advertisement reading amount to the facial image.
In advertisement machine task analyzer of the present invention, the business diagnosis module includes：
Scheme acquisition submodule, scheme is played for obtaining the advertisement machine, and the broadcasting scheme includes the broadcasting of advertisement
Amount and playing duration；
Business diagnosis submodule, measures for playing scheme, the advertisement reading amount and the audient according to the advertisement machine
Business diagnosis is carried out to advertisement machine and advertising business report is generated.
A kind of advertisement machine business diagnosis method and device disclosed above has the advantages that：By making multi-media broadcast
Announcement possesses audient's amount statistical function in itself, there is provided a statistical method for accurate effective audience flow, authentic and validly to receiving
Crowd's amount carries out objective statistical, effectively analyzes audient's amount and amount of reading of advertisement machine；Advertisement reading amount and audient's amount are wide to assess
The important indicator of announcement machine placement schemes.
Brief description of the drawings
A kind of flow chart of advertisement machine business diagnosis method that Fig. 1 is provided for the present invention.
Specific embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only used to explain the present invention, not
For limiting the present invention.
The invention provides a kind of advertisement machine business diagnosis method and device, it is intended that by making multimedia advertising
Itself possesses audient's amount statistical function, there is provided an accurate effective, statistical method for the generally accepted audience flow of industry, truly
Objective statistical effectively is carried out to audient's amount, audient's amount and amount of reading of advertisement machine is effectively analyzed；Advertisement reading amount and audient
Measure to assess the important indicator of advertisement machine placement schemes.
Referring to Fig. 1, a kind of flow chart of advertisement machine business diagnosis method that Fig. 1 is provided for the present invention, the advertisement machine business
Analysis method includes step S1-S4：
Figure information before S1, acquisition advertisement machine screen；The step includes sub-step S11-S12：
S11, by camera obtain advertisement machine screen before image information；For example, setting one in the screen of advertisement machine
Camera, you can learn the image information before advertisement machine screen in real time.
S12, the figure information extracted in described image information.By image recognition, figure information therein is obtained.
S2, the audient's amount before the advertisement machine screen is obtained according to the figure information；The step includes sub-step S21-
S22：
S21, according to the figure information obtain by the audient's portrait before the advertisement machine screen；For example, in advertisement machine
In add one for detecting the sensor of flow of the people, when camera gets figure information, detected by sensor and passed through
Audient's portrait of advertisement machine.
S22, audient's portrait is counted by counter is measured with obtaining the audient.For example, in advertisement machine
A counter is added, audient's amount is obtained by carrying out accumulated counts when sensor detects effective audient's portrait.
S3, carry out recognition of face to the figure information to obtain the advertisement reading amount before the advertisement machine screen；The step
Rapid S3 includes sub-step S31-S33：
S31, the face information in the figure information is extracted by recognition of face；Whether advertisement is generally dependent on by reading
Face information.
The facial image of reading condition is met in S32, the acquisition face information；The reading condition is：The face
The face of image exceedes in default reading angle and/or the facial image residence time before the advertisement machine screen
The face feature of default threshold value and/or the facial image is in default position；For example, at the face in facial image
When the reading angle of advertisement machine is faced, it is judged to meet the facial image of reading condition；Or when face is in advertisement machine screen
Residence time was then judged to meet the facial image of reading condition more than ten seconds before curtain；Or to facial image according to face
Whether character separation is each subgraph, each subgraph is judged in default position, if each subgraph is in presetting
Position on, then be judged to meet the facial image of reading condition；Or combination is judged to that satisfaction is read two-by-two by above-mentioned condition
The facial image of reading condition；Also the facial image for being judged to meet reading condition or is combined by above-mentioned all conditions.
S33, the facial image is counted to obtain the advertisement reading amount.Often it is judged to meet reading condition
Facial image is once effective advertisement reading, and advertisement reading amount is obtained by accumulated counts are carried out to it.Advertisement reading amount is
It is ad view amount.
S4, according to default advertisement machine play scheme, the advertisement reading amount and the audient amount industry is entered to advertisement machine
Business analysis.Step S4 includes sub-step S41-S42：
S41, the acquisition advertisement machine play scheme, and the broadcasting scheme includes the playback volume and playing duration of advertisement；Should
Step is main to be performed in back-end server.In the prior art, advertisement machine typically by back-end server set broadcasting scheme, i.e., after
Sending advertisement plays scheme under server wants each advertisement machine of end.Each is for example arranged to corresponding advertisement machine by back-end server
The playback volume of advertisement, reproduction time and playing duration etc..
S42, according to the advertisement machine play scheme, the advertisement reading amount and the audient amount business is carried out to advertisement machine
Analyze and generate advertising business report.Advertisement reading amount and audient's amount are the important indicator of assessment advertisement machine placement schemes, are passed through
Effectively the audient of analysis advertisement machine measures and amount of reading, in that case it can be decided that the strategy of advertisement putting next time and the placement position of advertisement machine
Whether put needs to change.
To sum up, the method realizes that advertisement machine is communicated to connect with back-end server by advertisement machine and back-end server.Its
In, step S1-S3 is performed in advertisement machine, step S4 is performed in back-end server；Or step S1- is performed in advertisement machine
S2, performs step S3-S4 in back-end server.
On the other hand, there is provided a kind of advertisement machine task analyzer, the advertisement machine task analyzer is by advertisement machine
And corresponding program realization is set in back-end server, advertisement machine is communicated to connect with back-end server.The advertisement machine business diagnosis
Device includes portrait acquisition module, audient's acquisition module, reads acquisition module and business diagnosis module.Wherein, portrait obtains mould
Block, audient's acquisition module, reading acquisition module are arranged in advertisement machine, and business diagnosis module is arranged in back-end server；Or
Person's portrait acquisition module and audient's acquisition module are arranged in advertisement machine, are read after acquisition module and business diagnosis module be arranged on
In the server of end.
Portrait acquisition module is used to obtain the figure information before advertisement machine screen；
Audient's acquisition module is used to obtain the audient's amount before the advertisement machine screen according to the figure information；
Read acquisition module wide before the advertisement machine screen to obtain for carrying out recognition of face to the figure information
Accuse amount of reading；
Business diagnosis module is used for right according to default advertisement machine broadcasting scheme, the advertisement reading amount and audient amount
Advertisement machine carries out business diagnosis.
Preferably, the portrait acquisition module includes：
Image acquisition submodule, for obtaining the image information before advertisement machine screen by camera；
Portrait extracting sub-module, for extracting the figure information in described image information.
Preferably, audient's acquisition module includes：
Audient's acquisition submodule, for according to the figure information obtain by before the advertisement machine screen by everybody
Picture；
Audient's counting submodule, is measured for being counted to audient's portrait by counter with obtaining the audient.
Preferably, the reading acquisition module includes：
Face extraction submodule, for extracting the face information in the figure information by recognition of face；
Face acquisition submodule, meets the facial image of reading condition in the face information for obtaining；The reading
Condition is：The face of the facial image is in default reading angle and/or the facial image in the advertisement machine screen
Preceding residence time exceedes default threshold value and/or the face feature of the facial image is in default position；
Face counting submodule, for being counted to obtain the advertisement reading amount to the facial image.
Preferably, the business diagnosis module includes：
Scheme acquisition submodule, scheme is played for obtaining the advertisement machine, and the broadcasting scheme includes the broadcasting of advertisement
Amount and playing duration；
Business diagnosis submodule, measures for playing scheme, the advertisement reading amount and the audient according to the advertisement machine
Business diagnosis is carried out to advertisement machine and advertising business report is generated.
There is provided herein the various operations of embodiment.In one embodiment, described one or operation may be constructed one
The computer-readable instruction stored on individual or computer-readable medium, it will be so that computing device be held when being performed by electronic equipment
The row operation.Describing the order of some or all of operations, to should not be construed as to imply that these operations necessarily order dependent
's.It will be appreciated by those skilled in the art that the alternative sequence of the benefit with this specification.Furthermore, it is to be understood that not being institute
Having operation must exist in each embodiment provided in this article.
And, word " preferred " used herein means serving as example, example or illustration.Feng Wen is described as " preferably
" any aspect or design be not necessarily to be construed as than other aspect or design it is more favourable.Conversely, the use purport of word " preferred "
Concept is being proposed in a concrete fashion.Term "or" as used in this application is intended to mean the "or" for including and non-excluded
"or".I.e., unless otherwise or clear from the context, " X uses A or B " means that nature includes any one of arrangement.
That is, if X uses A；X uses B；Or X uses A and B both, then " X uses A or B " is met in foregoing any example.
And, although the disclosure, people in the art has shown and described relative to one or implementation
Member will appreciate that equivalent variations and modification based on the reading and understanding to the specification and drawings.The disclosure includes all such
Modification and modification, and be limited only by the scope of the following claims.Held particularly with by said modules (such as element etc.)
Capable various functions, the term for describing such component be intended to correspond to the specified function of performing the component (for example its
Functionally of equal value) random component (unless otherwise instructed), even if in structure with perform the disclosure shown in this article
Exemplary implementations in function open structure it is not equivalent.Although additionally, the special characteristic of the disclosure relative to
Only one in some implementations is disclosed, but this feature can with can be such as the phase for given or application-specific
Hope one or other combinations of features with other favourable implementations.And, with regard to term " including ", " having ", " containing " or
For its deformation is used in specific embodiment or claim, such term is intended to the side similar to term "comprising"
Formula includes.
Each functional unit in the embodiment of the present invention can be integrated in a processing module, or unit list
Solely it is physically present, it is also possible to which multiple or multiple above units are integrated in a module.Above-mentioned integrated module can both be used
The form of hardware is realized, it would however also be possible to employ the form of software function module is realized.If the integrated module is with software function
The form of module is realized and as independent production marketing or when using, it is also possible to which storage is situated between in an embodied on computer readable storage
In matter.Storage medium mentioned above can be read-only storage, disk or CD etc..Above-mentioned each device or system, can be with
Perform the storage method in correlation method embodiment.
In sum, although the present invention it is disclosed above with preferred embodiment, but above preferred embodiment and be not used to limit
The system present invention, one of ordinary skill in the art without departing from the spirit and scope of the present invention, can make various changes and profit
Adorn, therefore protection scope of the present invention is defined by the scope that claim is defined.
Claims (10)
1. a kind of advertisement machine business diagnosis method, it is characterised in that including step：
Obtain the figure information before advertisement machine screen；
The audient's amount before the advertisement machine screen is obtained according to the figure information；
Recognition of face is carried out to the figure information to obtain the advertisement reading amount before the advertisement machine screen；
Play scheme, the advertisement reading amount and the audient amount according to default advertisement machine carries out business diagnosis to advertisement machine.
2. advertisement machine business diagnosis method according to claim 1, it is characterised in that before the acquisition advertisement machine screen
The step of figure information, includes following sub-step：
Image information before advertisement machine screen is obtained by camera；
Extract the figure information in described image information.
3. advertisement machine business diagnosis method according to claim 1, it is characterised in that described to be obtained according to the figure information
Taking includes following sub-step the step of the audient before the advertisement machine screen measures：
Obtained by the audient's portrait before the advertisement machine screen according to the figure information；
Audient's portrait is counted by counter is measured with obtaining the audient.
4. advertisement machine business diagnosis method according to claim 1, it is characterised in that described to be carried out to the figure information
The step of recognition of face is to obtain the advertisement reading amount before the advertisement machine screen includes following sub-step：
Face information in the figure information is extracted by recognition of face；
Obtain the facial image that reading condition is met in the face information；The reading condition is：The people of the facial image
Face is in default reading angle and/or the facial image residence time before the advertisement machine screen and exceedes default threshold
The face feature of value and/or the facial image is in default position；
The facial image is counted to obtain the advertisement reading amount.
5. advertisement machine business diagnosis method according to claim 1, it is characterised in that described according to default advertisement machine sowing
Put scheme, the advertisement reading amount and the audient amount includes following sub-step the step of carrying out business diagnosis to advertisement machine：
Obtain the advertisement machine and play scheme, the broadcasting scheme includes the playback volume and playing duration of advertisement；
Playing scheme, the advertisement reading amount and the audient amount according to the advertisement machine carries out business diagnosis and life to advertisement machine
Into advertising business report.
6. a kind of advertisement machine task analyzer, it is characterised in that including：
Portrait acquisition module, for obtaining the figure information before advertisement machine screen；
Audient's acquisition module, for obtaining the amount of the audient before the advertisement machine screen according to the figure information；
Acquisition module is read, is read with obtaining the advertisement before the advertisement machine screen for carrying out recognition of face to the figure information
Reading amount；
Business diagnosis module, for playing scheme, the advertisement reading amount and the audient amount to wide according to default advertisement machine
Announcement machine carries out business diagnosis.
7. advertisement machine task analyzer according to claim 6, it is characterised in that the portrait acquisition module includes：
Image acquisition submodule, for obtaining the image information before advertisement machine screen by camera；
Portrait extracting sub-module, for extracting the figure information in described image information.
8. advertisement machine task analyzer according to claim 6, it is characterised in that audient's acquisition module includes：
Audient's acquisition submodule, for being obtained by the audient's portrait before the advertisement machine screen according to the figure information；
Audient's counting submodule, is measured for being counted to audient's portrait by counter with obtaining the audient.
9. advertisement machine task analyzer according to claim 6, it is characterised in that the reading acquisition module includes：
Face extraction submodule, for extracting the face information in the figure information by recognition of face；
Face acquisition submodule, meets the facial image of reading condition in the face information for obtaining；The reading condition
For：The face of the facial image is in default reading angle and/or the facial image stops before the advertisement machine screen
The time stayed exceedes default threshold value and/or the face feature of the facial image is in default position；
Face counting submodule, for being counted to obtain the advertisement reading amount to the facial image.
10. advertisement machine task analyzer according to claim 6, it is characterised in that the business diagnosis module includes：
Scheme acquisition submodule, scheme is played for obtaining the advertisement machine, the broadcasting scheme include the playback volume of advertisement and
Playing duration；
Business diagnosis submodule, for playing scheme, the advertisement reading amount and the audient amount to wide according to the advertisement machine
Announcement machine carries out business diagnosis and generates advertising business report.
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| CN108256900A (en) * | 2017-12-29 | 2018-07-06 | 佛山市幻云科技有限公司 | Advertisement broadcast method, device and system |
| CN108898410A (en) * | 2018-05-04 | 2018-11-27 | 厦门快商通信息技术有限公司 | The effect analysis method and device of medium are launched in a kind of advertisement |
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| CN109377288A (en) * | 2018-11-27 | 2019-02-22 | 西安数拓网络科技有限公司 | Analysis method and device are launched in a kind of advertisement |
| CN110175872A (en) * | 2019-05-20 | 2019-08-27 | 福州米鱼信息科技有限公司 | A kind of monitoring method and system based on advertisement position under line |
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Application publication date: 20170707 |