CN108898410A - The effect analysis method and device of medium are launched in a kind of advertisement - Google Patents
The effect analysis method and device of medium are launched in a kind of advertisement Download PDFInfo
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- CN108898410A CN108898410A CN201810421179.6A CN201810421179A CN108898410A CN 108898410 A CN108898410 A CN 108898410A CN 201810421179 A CN201810421179 A CN 201810421179A CN 108898410 A CN108898410 A CN 108898410A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The invention discloses effect analysis method and device that medium is launched in a kind of advertisement, by an at least photographic device obtain in real time the photographic device correspond to advertisement dispensing medium playback terminal advertisement projected area image information and/or video information and be sent to background server and stored；Record data are extracted from described image information and/or video information screening, the number of users and advertisement for entering advertisement projected area out of record some observation phase of data acquisition watch number of users, further effect analysis judgement is carried out according to various record data, effect analysis method and device through the invention, have and optimization is adjusted according to the feedback of user, advertising input return rate can be promoted.
Description
Technical field
The present invention relates to advertisement fields, and in particular to the effect analysis method and device of medium are launched in a kind of advertisement.
Background technique
With the development of science and technology the medium channel that enterprises propagandist is promoted is more and more, it is no longer limited to traditional TV, report
Periodical, outdoor mark etc., internet, mobile Internet, mobile TV, elevator building TV, Vending Machine etc. are a variety of emerging
Channel is also more and more with carrier.Wherein, the channels of the one kind such as mobile TV, elevator building TV, Vending Machine, because
Have the features such as customer group is relatively more unified, publicity frequency is higher, at low cost, mandatory for it, it is well received in many industries
And effect is preferable.
But there is also some shortcomingss for such popularization such as mobile TV, elevator building TV, Vending Machine, such as：It pushes away
The wide content group whether have how really viewing, audience refine again, whether the content promoted is received by group,
Whether the setting of popularization position is reasonable, how to formulate reasonable popularization charging standard etc..These shortcomings are mostly basis at present
Experience is judged, or is judged according to variation brought by the popularization of a period of time, these measures all can not be effective
The effect that medium is launched to advertisement in ground is assessed.
Summary of the invention
It is an object of the invention to overcome prior art problem, propose that the effect analysis method of medium is launched in a kind of advertisement.
To reach above-mentioned purpose, the present invention adopts the following technical scheme that：
The effect analysis method of medium is launched in a kind of advertisement, is included the following steps：
Step 1 obtains the photographic device by an at least photographic device in real time and corresponds to the broadcasting end that medium is launched in advertisement
The image information and/or video information of the advertisement projected area at end are simultaneously sent to background server and are stored；
Step 2, from described image information and/or video information screening extract record data, the record data comprising with
Lower one or several kinds：User enters the time of advertisement projected area, user leaves the time of advertisement projected area, is playing
Ad content, each viewing advertising user information；The viewing advertising user information includes following one or several kinds：User
Gender, age bracket, the viewing advertisement beginning and ending time, into advertisement projected area time, leave time of advertisement projected area；
Step 3 enters number of users and the advertisement viewing of advertisement projected area out of record some observation phase of data acquisition
Number of users；Judge whether be more than or equal to the first given threshold into advertisement projected area number of users in some observation phase, if so, extensively
The flow of the people abundance for launching the advertisement projected area of playback terminal of medium is accused, then enters step four, otherwise, medium is launched in advertisement
Playback terminal advertisement projected area flow of the people it is integrally on the low side, it is proposed that replacement advertisement launch medium playback terminal position
It sets.
Step 4, judge the viewing number of users of advertisement in some observation phase and entrance advertisement projected area number of users ratio whether
More than or equal to the second given threshold, then target group's accurate positioning of advertisement, otherwise, target group's position inaccurate of advertisement
And/or ad content is to be improved.
Further, the effect analysis method of medium is launched in above-mentioned advertisement, further includes, if the target group of advertisement position standard
Really, then five are entered step, step 5 is carried out according to ad content being played on, the gender of viewing advertising user and age bracket
Statistical analysis viewing group classification, judge watch group whether include the set goal group classification, if so, then in advertisement
Appearance is consistent with the set goal group, and otherwise ad content and the set goal group are inconsistent.
In embodiments of the present invention, in order to enable assessment is more accurate, the effect point of medium is launched in advertisement described above
Analysis method, including above-mentioned steps one are to step 4, further include, if target group's accurate positioning of advertisement, entering step five, step
Rapid five, according to ad content being played on, watch the gender and age bracket first three viewing for statistical analysis of advertising user
Group judges whether the viewing group of first three includes the set goal group, if so, then ad content and the set goal group
Unanimously, otherwise ad content and the set goal group are inconsistent.
Further, it is preferred that the effect analysis method of medium is launched in the advertisement, including above-mentioned steps one are to step
Four, it further include, if target group's accurate positioning of advertisement, entering step five, step 5, according in advertisement being played on
Hold, watch the gender of advertising user and the classification of age bracket effective viewing group for statistical analysis, judges effectively viewing group
Whether include the set goal group classification, if so, then ad content is consistent with the set goal group, otherwise ad content
Group is inconsistent with the set goal；
Effective viewing group is that user is more than to be equal to second time threshold or viewing advertising time the viewing advertising time
The time that user leaves advertisement projected area enters the time difference of the time of advertisement projected area with user.
In embodiments of the present invention, in order to enable assessment is more accurate, in embodiments of the present invention, the advertisement is launched
The effect analysis method of medium, including step 1 further includes, if target group's accurate positioning of advertisement, enters to step 4
Step 5, step 5, according to ad content being played on, watch advertising user gender and age bracket it is for statistical analysis before
Three effective viewing group judges whether the effective viewing group of first three includes the set goal group, if so, then ad content
Group is consistent with the set goal, and otherwise ad content and the set goal group are inconsistent；
Effective viewing group is that user is more than to be equal to second time threshold or viewing advertising time the viewing advertising time
The time that user leaves advertisement projected area enters the time difference of the time of advertisement projected area with user.
The effect analysis method of medium is launched in above several advertisements, further includes, and watches user according to each period advertisement
Quantity, to carry out the price fixing of advertisement dispensing.
Further, the step of effect analysis method of medium one, is launched in advertisement of the present invention, further includes also launching advertisement
The device numbering of the playback terminal of medium is sent to background server, and advertisement is launched to the advertisement projection area of the playback terminal of medium
The device numbering for the playback terminal that the image information and/or video information in domain launch medium with advertisement is associated.
Further, it is preferable that in one embodiment of the invention, the effect analysis method of medium is launched in the advertisement, also
Including, the price fixing of advertisement dispensing is carried out according to advertising efficiency,
Into advertisement projected area number of users A0, number of users A1, ad content play time t0, advertisement viewing are watched in advertisement
User watches the average time t1 of advertisement, and η 1 is advertising efficiency；
Further, it is preferable that in one embodiment of the invention, the effect analysis method of medium is launched in the advertisement, also
Including, the price fixing of advertisement dispensing is carried out according to effective advertising efficiency,
Into advertisement projected area number of users A0, advertising objective number of users A2, ad content play time t0, advertising objective
User watches the average time t2 of advertisement, and η 2 is effective advertising efficiency；
Further, it is preferable that in one embodiment of the invention, the effect analysis method of medium is launched in the advertisement, also
Including, the price fixing of advertisement dispensing is carried out according to accurate advertisement efficiency,
Into advertisement projected area number of users A0, accurate number of users A3, ad content play time t0, accurate user's viewing
The average time t3 of advertisement, η 3 are accurate advertisement efficiency；
Wherein, accurate user is to be best suitable for the characterizing population group of ad content to be known as accurate crowd, specially comprising with next
The advertising objective user of kind or several features：Fisrt feature, second feature, third feature；
The fisrt feature is that advertisement watches user's viewing advertising time more than setting first time threshold；Second feature is
Age of user section, third feature are user's gender.
Corresponding with the above-mentioned advertisement dispensing effect analysis method of medium, the present invention also provides a kind of advertisement dispensings
The effect analysis device of medium includes at least a photographic device, background server；The background server includes that data extract list
Member, the first judging unit, second judgment unit；
The photographic device is used to obtain the photographic device in real time and corresponds to the advertisement that the playback terminal of medium is launched in advertisement
The image information and/or video information of projected area are simultaneously sent to background server and are stored；
The data extracting unit is used to extract record data from described image information and/or video information screening, described
Recording data includes following one or several kinds：User enters the time of advertisement projected area, user leaves advertisement projected area
Time, ad content being played on, each viewing advertising user information；The viewing advertising user information includes following one
Kind is several：User's gender, age bracket, viewing the advertisement beginning and ending time, into advertisement projected area time, leave advertisement throw
Penetrate the time in region；
First judging unit is used to enter out of record some observation phase of data acquisition the user of advertisement projected area
Number of users is watched in several and advertisement；Judge that whether being more than or equal to first into advertisement projected area number of users in some observation phase sets
Determine threshold value, if so, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement is sufficient, then it is single to execute the second judgement
Member, otherwise, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement are integrally on the low side, it is proposed that replacement advertisement is launched
The position of the playback terminal of medium；
The second judgment unit is for judging advertisement viewing number of users in some observation phase and entering advertisement projected area
Whether the ratio of number of users is more than or equal to the second given threshold, then target group's accurate positioning of advertisement, otherwise, the target complex of advertisement
Body position inaccurate and/or ad content are to be improved.
Further, the effect analysis device that medium is launched in above-mentioned advertisement further includes third judging unit,
The second judgment unit is for judging advertisement viewing number of users in some observation phase and entering advertisement projected area
Whether the ratio of number of users is more than or equal to the second given threshold, then target group's accurate positioning of advertisement, then it is single to execute third judgement
Member；
The third judging unit is carried out according to ad content being played on, the gender of viewing advertising user and age bracket
Statistical analysis viewing group, judges to watch whether group includes the set goal group, if so, then ad content and expected mesh
Mark group is consistent, and otherwise ad content and the set goal group are inconsistent.
It further, can also be that the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket first three viewing group for statistical analysis, judge whether the viewing group of first three includes the set goal
Group, if so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group are inconsistent.
It further, can also be that the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket effective viewing group for statistical analysis, judge effectively viewing group whether include the set goal group
Body, if so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group are inconsistent.
It further, can also be that the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket first three effective viewing group for statistical analysis, judge whether the effective viewing group of first three includes pre-
The target group of phase, if so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group
It is inconsistent.
Compared with prior art, the effect monitoring method and device that medium is launched for advertisement through the invention, can be with
Reach following beneficial effect：
(1) advertisement can be made to launch the no longer one-side blindness publicity of medium by the method for the invention, but can be wide
It accuses operator's advertising strategy to determine to provide data foundation, optimization can be adjusted according to the feedback of user, promotes advertising input
Return rate；
(2) advertisement price joined the ugly number of user of more specific period other than the factors such as the place of dispensing, quantity
According to it is more reasonable to make to fix a price, and can more persuade advertisement putting business；
(3) pass through the acquisition of mass data and feed back information to ad placement company, ad placement company by adjusting
Ad content, marketing mode, the dispensing place of advertisement and the product itself of dispensing etc. information are made with improving advertisement throw ratio
It obtains advertisement and launches the maximum economic benefit of generation.
Detailed description of the invention
Attached drawing described herein is used to provide to further understand invention, constitutes a part of the invention, the present invention
Illustrative embodiments and their description be used to explain the present invention, do not constitute improper limitations of the present invention, it should be apparent that, under
Attached drawing in the description of face is some embodiments of the present invention, for those of ordinary skill in the art, is not paying creativeness
Under the premise of labour, it is also possible to obtain other drawings based on these drawings.In the accompanying drawings：
Fig. 1 is the step flow diagram that the effect analysis method of medium is launched in a kind of advertisement of the embodiment of the present invention 1；
Fig. 2 is the step flow diagram that the effect analysis method of medium is launched in a kind of advertisement of the embodiment of the present invention 2.
Specific embodiment
In order to be clearer and more clear technical problems, technical solutions and advantages to be solved, tie below
Drawings and examples are closed, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only used
To explain the present invention, it is not intended to limit the present invention.Based on the embodiments of the present invention, those of ordinary skill in the art are not having
Every other embodiment obtained under the premise of creative work is made, shall fall within the protection scope of the present invention.
Embodiment 1
The embodiment of the invention provides the effect analysis methods that medium is launched in a kind of advertisement, as shown in Fig. 1, including it is as follows
Step：
Step S11 obtains the photographic device by an at least photographic device in real time and corresponds to the broadcasting that medium is launched in advertisement
The image information and/or video information of the advertisement projected area of terminal are simultaneously sent to background server and are stored；
Step S12 extracts record data from described image information and/or video information screening, and the record data include
Following one or several kinds：User enters the time of advertisement projected area, user leaves the time of advertisement projected area, is broadcasting
The ad content put, each viewing advertising user information；The viewing advertising user information includes following one or several kinds：With
Family gender, age bracket, the viewing advertisement beginning and ending time, into advertisement projected area time, leave time of advertisement projected area；
Further, the number of users and advertisement that advertisement projected area is entered out of record some observation phase of data acquisition are seen
See number of users；In the embodiment of the present invention, it is preferable that the observation phase is 15-30 days, i.e., records for a cycle within -30 days 15 days
Data；
Step S13 judges whether be more than or equal to the first setting threshold into advertisement projected area number of users in some observation phase
Value, if so, entering step S14, otherwise, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement is integrally inclined
It is few, it is proposed that the position of the playback terminal of medium is launched in replacement advertisement；
Step S14 judges that advertisement watches number of users and is into the ratio of advertisement projected area number of users in some observation phase
It is no be more than or equal to the second given threshold (usually percentage, such as 5%), then enter step S15, otherwise, the target group of advertisement
Position inaccurate and/or ad content are to be improved；
Step S15, it is for statistical analysis according to ad content being played on, the gender of viewing advertising user and age bracket
Watch group classification, judge watch group whether include the set goal group classification, if so, then ad content and expection
Target group it is consistent, otherwise ad content and the set goal group are inconsistent.
Further, step S11 further includes that the device numbering of the playback terminal of advertisement dispensing medium is also sent to backstage
Server, the image information and/or video information that advertisement is launched to the advertisement projected area of the playback terminal of medium are thrown with advertisement
The device numbering for putting the playback terminal of medium is associated.
Further, further include step S16, personnel amount is watched according to each period advertisement, to carry out advertisement dispensing
Price fixing.
The embodiment of the present invention is ranked up the viewing group of same advertisement content, as shown in table 1, for judging advertisement
Whether content is consistent with the set goal group.If the target group of the first ad content are that gender is female and age bracket is the age
The viewing group of section 2, according to table 1, it can be determined that judge that ad content is consistent with the set goal group.
The viewing user situation of 1 first kind ad content of table
| Sequence | Gender | Age bracket | Watch advertising user number/people |
| 1 | Female | Age bracket 2 | 100 |
| 2 | Male | Age bracket 3 | 90 |
| 3 | Female | Age bracket 4 | 78 |
| 4 | Female | Age bracket 1 | 50 |
| 5 | …… | …… | …… |
It should be noted that the period can be related with scene set in the embodiment of the present invention, it can be according to different fields
Scape is adjusted, such as advertisement launches the advertisement projected area setting of the playback terminal of medium in office building, general screening working
Time, mealtime at noon, and these periods of quitting time, wherein employee reaches company and enters electricity the work hours in the afternoon
Ladder or the work hours section generally 8 for entering building:00-9:00, the period that noon has a meal is generally 11:40-13：00, under
Noon employee reaches company's work hours section generally 13:00-14:00, employee is generally 17 the next period for leaving company:
30-19:00, these periods are the elevator operation time the most frequent and more elevator load number, with time period
It is the most suitable as data record, can more effectively, be truly reflected the efficiency of advertisement dispensing, above only most of company
Commuter time reference point, can according to actual place situation carry out the adjustment of period time range, different mansions can be directed to
Or the whole commuter time of different floors is adjusted.Such as the advertisement projected area of the playback terminal of advertisement dispensing medium is set
It sets and is being placed in market or supermarket, the supermarket in market is usually seven thirty business, and it is general that people enter the time that supermarket buys vegetables
Concentrate on 7:30-10:00 this period, the people that remaining period buys vegetables is relatively fewer, carries out data during this period of time and adopts
Collect more appropriate, and market be usually after 10 points business put up the shutter to 10 thirty of evening, people from market generally concentrates most time
Mealtime 11 at noon:00-13:30 and suppertime 17:00-19:00, time that people go shopping concentrates in the afternoon three
After thirty, the period is divided by time of buying vegetables, mealtime and the time of going window-shopping, available viewing ad content
Maximum crowd, the effective effect for statisticalling analyze advertisement and launching.
It should be noted that the broadcasting of medium is launched in the advertisement that the effect analysis method of medium is launched in a kind of advertisement of the present invention
The advertisement projected area of terminal is not limited to above-mentioned office building, market, supermarket, can also be cinema doorway, shopping street, red
The various business environments such as at green light.The screening and division of period can be adjusted and be arranged according to actual application environment.
Embodiment 2
The embodiment of the present invention is applied in the lift car of large supermarket, provides a kind of effect point of advertisement dispensing medium
The playback terminal and an at least photographic device of medium are launched in analysis method, the interior setting advertisement of the lift car, and the advertisement is thrown
The effect analysis method of medium is put, as shown in Fig. 2, is included the following steps：
Step S21 obtains the letter of the image in lift car described in the photographic device by an at least photographic device in real time
Breath and/or video information are simultaneously sent to background server and are stored；It is advertisement projected area in the lift car；
Step S22 extracts record data from described image information and/or video information screening, and the record data include
Following one or several kinds：User enters the time of lift car, user leaves the time of lift car, advertisement being played on
Content, each viewing advertising user information；The viewing advertising user information includes following one or several kinds：User's gender,
Age bracket, the viewing advertisement beginning and ending time, into lift car time, leave time of lift car；
Wherein, user's viewing time is divided into leave after user's arrival purpose floor and not reaching just without reviewing with elevator
It abandons watching, user leaves after from entrance elevator to arrival purpose floor shows that the user is that sense is emerging to advertisement without reviewing this
Interest, it is this kind of for effectively viewing user；And elevator does not reach and just abandons watching, then illustrates that the advertisement does not attract the user
Power, this will consider whether the user is target user, and if so then considering advertisement, whether curriculum offering is bad, marketing
The problems such as mode is bad or product itself is bad.Further, elevator car is entered out of record some observation phase of data acquisition
Number of users is watched in the number of users in compartment and advertisement；
Step S13 judges whether be more than or equal to the first given threshold into lift car number of users in some observation phase, if
It is then to enter step S24, otherwise, the flow of the people that the lift car of the playback terminal of medium is launched in advertisement is integrally on the low side, it is proposed that more
Change the position that the playback terminal of medium is launched in advertisement；
Step S24 judges whether the ratio of advertisement viewing number of users and entrance lift car number of users is big in some observation phase
In being equal to the second given threshold, (usually percentage such as 5%) then enters step S25, and otherwise, the target group of advertisement position
Inaccuracy and/or ad content are to be improved；
Step S25, it is for statistical analysis according to ad content being played on, the gender of viewing advertising user and age bracket
The effective viewing group of first three judges whether the effective viewing group of first three includes the set goal group, if so, then in advertisement
Appearance is consistent with the set goal group, and otherwise ad content and the set goal group are inconsistent.
Effective viewing group is that user is more than to be equal to second time threshold or viewing advertising time the viewing advertising time
The time that user leaves advertisement projected area enters the time difference of the time of advertisement projected area with user.
It should be noted that whether the effective viewing group for judging first three of step S25 includes the set goal group,
It whether can include the set goal group for directly judgement effectively viewing group.
Further, step S21 further includes that the device numbering of the playback terminal of advertisement dispensing medium is also sent to backstage
The image information of the lift car of the playback terminal of advertisement dispensing medium and/or video information and advertisement are launched matchmaker by server
The device numbering of the playback terminal of Jie is associated.
Further, further include step S26, number of users is watched according to each period advertisement to carry out the price of advertisement dispensing
Setting；Or the price fixing of advertisement dispensing is carried out according to advertising efficiency or effective advertising efficiency or accurate advertisement efficiency.
Into the number of users A0 of lift car, number of users A1, advertising objective number of users A2, accurate number of users are watched in advertisement
The average time t1 that user watches advertisement is watched in A3, ad content play time t0, advertisement, and advertising objective user watches advertisement
Average time t2, accurate user watch the average time t3 of advertisement, and η 1 is advertising efficiency, and η 2 is effective advertising efficiency, and η 3 is essence
Quasi- advertising efficiency；
Wherein, accurate user is to be best suitable for the characterizing population group of ad content to be known as accurate crowd, specially refer in include
The advertising objective user of following one or several kinds feature：Fisrt feature, second feature, third feature；
The fisrt feature is that advertisement watches user's viewing advertising time more than setting first time threshold；Second feature is
Age of user section, third feature are user's gender.
It should be noted that the observation phase of the invention can be adjusted according to actual needs, it is not limited to this hair
Bright citing.
Embodiment 3
The embodiment of the invention provides the effect analysis devices for additionally providing a kind of advertisement dispensing medium to take the photograph including at least one
As device, background server；The background server includes data extracting unit, the first judging unit, second judgment unit；
The photographic device is used to obtain the photographic device in real time and corresponds to the advertisement that the playback terminal of medium is launched in advertisement
The image information and/or video information of projected area are simultaneously sent to background server and are stored；
The data extracting unit is used to extract record data from described image information and/or video information screening, described
Recording data includes following one or several kinds：User enters the time of advertisement projected area, user leaves advertisement projected area
Time, ad content being played on, each viewing advertising user information；The viewing advertising user information includes following one
Kind is several：User's gender, age bracket, viewing the advertisement beginning and ending time, into advertisement projected area time, leave advertisement throw
Penetrate the time in region；
First judging unit is used to enter out of record some observation phase of data acquisition the user of advertisement projected area
Number of users is watched in several and advertisement；Judge that whether being more than or equal to first into advertisement projected area number of users in some observation phase sets
Determine threshold value, if so, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement is sufficient, then it is single to execute the second judgement
Member, otherwise, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement are integrally on the low side, it is proposed that replacement advertisement is launched
The position of the playback terminal of medium；
The second judgment unit is for judging advertisement viewing number of users in some observation phase and entering advertisement projected area
Whether the ratio of number of users is more than or equal to the second given threshold, then target group's accurate positioning of advertisement, otherwise, the target complex of advertisement
Body position inaccurate and/or ad content are to be improved.
Further, the effect analysis device that medium is launched in above-mentioned advertisement further includes third judging unit,
The third judging unit is carried out according to ad content being played on, the gender of viewing advertising user and age bracket
Statistical analysis viewing group, judges to watch whether group includes the set goal group, if so, then ad content and expected mesh
Mark group is consistent, and otherwise ad content and the set goal group are inconsistent.
Further, Huo Zhewei, the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket first three viewing group for statistical analysis, judge whether the viewing group of first three includes the set goal group
Body, if so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group are inconsistent.
Further, Huo Zhewei, the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket effective viewing group for statistical analysis judge whether effectively viewing group includes the set goal group,
If so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group are inconsistent.
Further, Huo Zhewei, the third judging unit is according to ad content being played on, viewing advertising user
Gender and age bracket first three effective viewing group for statistical analysis, judge whether the effective viewing group of first three includes expection
Target group, if so, then ad content is consistent with the set goal group, otherwise ad content and the set goal group be not
Unanimously.
Effective viewing group is that user is more than to be equal to second time threshold or viewing advertising time the viewing advertising time
The time that user leaves advertisement projected area enters the time difference of the time of advertisement projected area with user.
The working principle or working method and the present invention of the effect analysis device of advertisement of embodiment of the present invention dispensing medium are real
Apply that example 1 and 2 is identical, and details are not described herein.
The above embodiments are only used to illustrate the technical solution of the present invention., it is to be understood that the present invention be not limited to it is above-mentioned
Embodiment, enlightenment through the invention, the modification that those skilled in the art combine known or the prior art, knowledge to be carried out, or
Person equivalent substitution of some or all of the technical features also should be regarded as within the scope of the present invention.
Claims (10)
1. the effect analysis method that medium is launched in a kind of advertisement, which is characterized in that include the following steps：
Step 1 obtains the photographic device by an at least photographic device in real time and corresponds to the playback terminal that medium is launched in advertisement
The image information and/or video information of advertisement projected area are simultaneously sent to background server and are stored；
Step 2 extracts record data from described image information and/or video information screening, and the record data include following one
Kind is several：User enters the time of advertisement projected area, user leaves time, being played on wide of advertisement projected area
Accuse content, each viewing advertising user information；The viewing advertising user information includes following one or several kinds：User's property
Not, age bracket, the viewing advertisement beginning and ending time, into advertisement projected area time, leave time of advertisement projected area；
Step 3, the number of users and advertisement that advertisement projected area is entered out of record some observation phase of data acquisition watch user
Number；Judge whether be more than or equal to the first given threshold into advertisement projected area number of users in some observation phase, if so, advertisement is thrown
The flow of the people for putting the advertisement projected area of the playback terminal of medium is sufficient, then enters step four, and otherwise, broadcasting for medium is launched in advertisement
The flow of the people for putting the advertisement projected area of terminal is integrally on the low side, it is proposed that the position of the playback terminal of medium is launched in replacement advertisement；
The effect analysis method of medium is launched in the advertisement, further includes, if the advertisement that the playback terminal of medium is launched in advertisement is thrown
The flow of the people for penetrating region is sufficient,
Whether step 4 judges advertisement viewing number of users in some observation phase and is greater than into the ratio of advertisement projected area number of users
Equal to the second given threshold, then target group's accurate positioning of advertisement, otherwise, target group's position inaccurate of advertisement and/or
Ad content is to be improved.
2. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes, if target group's accurate positioning of advertisement, enters step
Rapid five,
Step 5, according to the gender and age bracket viewing for statistical analysis of ad content being played on, viewing advertising user
The classification of group, judge to watch group whether include the set goal group classification, if so, then ad content and expected mesh
Mark group is consistent, and otherwise ad content and the set goal group are inconsistent.
3. the effect analysis method that medium is launched in advertisement according to claim 2, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes, if target group's accurate positioning of advertisement, enters step
Rapid five,
Step 5, it is for statistical analysis effectively according to ad content being played on, the gender of viewing advertising user and age bracket
Watch group classification, judge effectively viewing group whether include the set goal group classification, if so, then ad content with
The set goal group is consistent, and otherwise ad content and the set goal group are inconsistent；
Effective viewing group is that user watches the advertising time more than second time threshold or viewing advertising time equal to user
The time and user of leaving advertisement projected area enter the time difference of the time of advertisement projected area.
4. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes, and is watched number of users according to each period advertisement, is come
Carry out the price fixing of advertisement dispensing.
5. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
Step 1 further includes that the device numbering that advertisement is also launched to the playback terminal of medium is sent to background server, by advertisement
The broadcasting of the image information and/or video information and advertisement dispensing medium of launching the advertisement projected area of the playback terminal of medium is whole
The device numbering at end is associated.
6. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes that the price of advertisement dispensing is carried out according to advertising efficiency
Setting,
Into advertisement projected area number of users A0, number of users A1, ad content play time t0 are watched in advertisement, and user is watched in advertisement
The average time t1 of advertisement is watched, η 1 is advertising efficiency；
7. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes carrying out advertisement dispensing according to effective advertising efficiency
Price fixing,
Into advertisement projected area number of users A0, advertising objective number of users A2, ad content play time t0, advertising objective user
The average time t2 of advertisement is watched, η 2 is effective advertising efficiency；
8. the effect analysis method that medium is launched in advertisement according to claim 1, which is characterized in that
The effect analysis method of medium is launched in the advertisement, further includes carrying out advertisement dispensing according to accurate advertisement efficiency
Price fixing,
Into advertisement projected area number of users A0, accurate number of users A3, ad content play time t0, accurate user watch advertisement
Average time t3, η 3 be accurate advertisement efficiency；
Wherein, accurate user is to be best suitable for the characterizing population group of ad content to be known as accurate crowd, specially comprising following a kind of or
The advertising objective user of several features of person：Fisrt feature, second feature, third feature；
The fisrt feature is that advertisement watches user's viewing advertising time more than setting first time threshold；Second feature is user
Age bracket, third feature are user's gender.
9. the effect analysis device that medium is launched in a kind of advertisement, which is characterized in that
Including at least a photographic device, background server；The background server includes data extracting unit, the first judgement list
Member, second judgment unit；
The photographic device is used to obtain the photographic device in real time and corresponds to the advertisement projection that the playback terminal of medium is launched in advertisement
The image information and/or video information in region are simultaneously sent to background server and are stored；
The data extracting unit is used to extract record data, the record from described image information and/or video information screening
Data include following one or several kinds：User enters the time of advertisement projected area, user leave advertisement projected area when
Between, ad content being played on, each viewing advertising user information；The viewing advertising user information include it is following a kind of or
Person is several：User's gender, age bracket, viewing the advertisement beginning and ending time, into advertisement projected area time, leave advertisement projection area
The time in domain；
First judging unit be used for from record some observation phase of data acquisition in enter advertisement projected area number of users with
And number of users is watched in advertisement；Judge whether be more than or equal to the first setting threshold into advertisement projected area number of users in some observation phase
Value then executes second judgment unit if so, the flow of the people that the advertisement projected area of the playback terminal of medium is launched in advertisement is sufficient,
Otherwise, the flow of the people of the advertisement projected area of the playback terminal of advertisement dispensing medium is integrally on the low side, it is proposed that matchmaker is launched in replacement advertisement
The position of the playback terminal of Jie；
The second judgment unit is for judging advertisement viewing number of users in some observation phase and entering advertisement projected area user
Whether several ratios are more than or equal to the second given threshold, then target group's accurate positioning of advertisement, and otherwise, the target group of advertisement are fixed
Position inaccuracy and/or ad content are to be improved.
10. the effect analysis device that medium is launched in advertisement according to claim 9, which is characterized in that
The effect analysis device that medium is launched in the advertisement further includes third judging unit,
The second judgment unit is for judging advertisement viewing number of users in some observation phase and entering advertisement projected area user
Whether several ratios are more than or equal to the second given threshold, then target group's accurate positioning of advertisement, then execute third judging unit；
The third judging unit is counted according to ad content being played on, the gender of viewing advertising user and age bracket
Analysis viewing group, judges to watch whether group includes the set goal group, if so, then ad content and the set goal group
Body is consistent, and otherwise ad content and the set goal group are inconsistent.
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