CN116894699A - Self-adaptive video advertisement putting system - Google Patents
Self-adaptive video advertisement putting system Download PDFInfo
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- CN116894699A CN116894699A CN202311163883.3A CN202311163883A CN116894699A CN 116894699 A CN116894699 A CN 116894699A CN 202311163883 A CN202311163883 A CN 202311163883A CN 116894699 A CN116894699 A CN 116894699A
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- 238000007405 data analysis Methods 0.000 claims abstract description 21
- 230000001737 promoting effect Effects 0.000 claims description 15
- 230000003044 adaptive effect Effects 0.000 claims description 10
- 238000004148 unit process Methods 0.000 claims description 5
- 238000004140 cleaning Methods 0.000 abstract description 2
- 229940034610 toothpaste Drugs 0.000 description 42
- 239000000606 toothpaste Substances 0.000 description 42
- 239000008267 milk Substances 0.000 description 21
- 210000004080 milk Anatomy 0.000 description 21
- 235000013336 milk Nutrition 0.000 description 21
- 239000000843 powder Substances 0.000 description 21
- 230000037303 wrinkles Effects 0.000 description 4
- 241000209094 Oryza Species 0.000 description 2
- 235000007164 Oryza sativa Nutrition 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000001815 facial effect Effects 0.000 description 2
- 235000009566 rice Nutrition 0.000 description 2
- 230000006978 adaptation Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000000034 method Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The application discloses a self-adaptive video advertisement delivery system, which relates to the technical field of advertisement delivery, and the technical scheme is characterized by comprising a commodity statistics module, an information acquisition module, a data analysis module and an advertisement delivery module; the commodity statistics module is used for counting basic information of sales promotion commodities in the supermarket; the basic information of the promoted commodity comprises the type information of the promoted commodity, the residual quantity information of the promoted commodity of the corresponding type in the supermarket and the promotion commodity preferential information; the video advertisement of the sales promotion commodity of the corresponding category is adjusted according to the putting value, the video advertisement of the sales promotion commodity is put in the first advertisement putting area for playing, and the shopper in the supermarket can know the sales promotion commodity better due to the large area value of the first advertisement putting area, so that the cleaning of the sales promotion commodity in the supermarket is accelerated to a certain extent.
Description
Technical Field
The application relates to the technical field of advertisement delivery, in particular to a self-adaptive video advertisement delivery system.
Background
The advertisement is the largest, fastest and most extensive information transmission medium, can excite and induce consumption, and can expand the product popularity. The advertisement can draw attention and interest of consumers to the commodity and promote the consumers to purchase the commodity, so that the advertisement has great influence on the consumers to purchase the product.
The display screen is arranged in the supermarket, video advertisements of the promoted commodities are played through the display screen, so that the promoted commodities in the supermarket can be conveniently and quickly cleaned, however, the conventional self-adaptive video advertisement delivery system cannot adjust the video advertisements of the promoted commodities of the corresponding types in the delivery area of the display screen, namely, the sizes of the delivery areas of the video advertisements of all the types of the promoted commodities are consistent, so that the video advertisements of the commodities with large residual quantity and great preferential strength, which are suitable for a large number of people, are not expanded in the delivery area on the display screen, namely, the promoted commodities are inconvenient for shoppers in the supermarket to notice.
Disclosure of Invention
Aiming at the defects existing in the prior art, the application aims to provide an adaptive video advertisement delivery system.
In order to achieve the above purpose, the present application provides the following technical solutions:
a self-adaptive video advertisement delivery system comprises a commodity statistics module, an information acquisition module, a data analysis module and an advertisement delivery module.
The commodity statistics module is used for counting basic information of sales promotion commodities in the supermarket; the basic information of the promoted commodity comprises the type information of the promoted commodity, the residual quantity information of the promoted commodity in the supermarket corresponding to the type of the promoted commodity and the promotion strength information of the promoted commodity.
The information acquisition module comprises a first information acquisition unit and a second information acquisition unit.
The first information acquisition unit is used for acquiring the information of the shopping crowd in the supermarket, dividing the information of the shopping crowd in the supermarket into applicable crowd and non-applicable crowd according to the applicable condition of the types of the promoted commodities, and acquiring the information of the number of people of each type of the applicable crowd of the promoted commodities.
The second information acquisition unit is used for acquiring stay information of the shopper at the sales promotion commodity, purchasing condition information and viewing information of the shopper for viewing video advertisements of the display screen in the supermarket.
The data analysis module comprises a first data analysis unit and a second data analysis unit.
The first data analysis unit processes and analyzes the residual quantity information of the sales promotion commodities in the supermarket, the sales promotion commodity preferential force information and the number information of the sales promotion commodity applicable crowd of the corresponding types of sales promotion commodities to obtain a put value.
And the second data analysis unit analyzes whether the shopper purchases the promoted commodity in the supermarket according to the purchase condition information, and if the shopper does not purchase the promoted commodity in the supermarket, the second data analysis unit processes and analyzes the information according to the stay information of the shopper in the promoted commodity, the watching information of the shopper watching the video advertisement of the display screen in the supermarket, the residual quantity information of the promoted commodity in the supermarket of the corresponding type and the promotion commodity preferential information to obtain the purchase value.
The advertisement delivery module comprises a first advertisement delivery unit and a second advertisement delivery unit.
The first advertisement putting unit adjusts the putting area of the video advertisement of the corresponding type of sales promotion commodity in the display screen in the supermarket according to the putting value.
And the second advertisement putting unit pushes video advertisement information of related types of promoted commodities to the shopper through the online supermarket shopping platform according to the purchase value.
Preferably, the promotion commodity preference information includes original price information of the promotion commodity and price reduction information of the promotion commodity.
And taking and analyzing the original price information of the promoted commodity and the price reduction information of the promoted commodity to obtain the original price SPY of the promoted commodity and the price reduction value SPJ of the promoted commodity.
And (3) taking the value and marking the residual quantity information of the sales promotion commodity of the corresponding type in the supermarket to obtain the sales promotion commodity quantity value SLZ.
And (5) taking the value and marking the information of the number of people suitable for the sales promotion commodity to obtain the sales promotion commodity suitable person value CXS.
Preferably by a put functionCalculating to obtain a put value TFZ; wherein a1, a2 and a3 are influencing factors and are greater than zero.
Preferably, the commodity statistics module is further used for counting the number of the commodity types promoted in the supermarket.
Dividing a video advertisement putting area of a display screen in a supermarket into a first advertisement putting area and a second advertisement putting area, wherein the area value of the first advertisement putting area is larger than that of the second advertisement putting area.
The sum of the number of the first advertisement putting areas and the number of the second advertisement putting areas is equal to the number of the types of the promotion commodities in the supermarket.
Preferably, the delivery value TFZ is compared to a preset delivery threshold TFY.
If the placement value TFZ is greater than or equal to the preset placement threshold TFY, placing video advertisements of the corresponding types of promotional items within the first advertisement placement region.
If the placement value TFZ < the preset placement threshold TFY, video advertisements for the corresponding category of promotional merchandise are placed within the second advertising placement region.
Preferably, the stay information of the shopper at the promoted merchandise includes stay time information of the shopper at the promoted merchandise.
The viewing information of the shopper for viewing the video advertisements of the display screen in the supermarket comprises the information of the number of times of viewing of the shopper and the information of the time length of viewing of the shopper.
And (5) taking the value and marking the stay time information of the shopper at the promoted commodity to obtain a stay time value TLS.
The shopper's viewing times information and the shopper's viewing time information are valued and marked to obtain a viewing times value GKC and a viewing time value GKS.
Preferably by purchasing a functionCalculating to obtain a purchase value GMZ; wherein b1, b2, b3, b4 and b5 are influencing factors and are greater than zero.
Preferably, the purchase value GMZ is compared with a preset purchase threshold Q.
If the purchase value GMZ is more than or equal to a preset purchase threshold Q, pushing the video advertisement and the purchase link of the corresponding type of promoted commodity to the shopper through the online supermarket shopping platform.
If the purchase value GMZ is smaller than the preset purchase threshold value Q, the video advertisement and the purchase link of the corresponding type of promoted commodity are not pushed to the shopper through the online supermarket shopping platform.
Compared with the prior art, the application has the following beneficial effects:
1. according to the application, the video advertisements of the sales promotion commodities of the corresponding types are adjusted in the putting area of the display screen in the supermarket according to the putting value, and the video advertisements of the popular commodities are put in the first advertisement putting area for playing.
2. According to the application, video advertisement information of related promotion commodities is pushed to a shopper through an online supermarket shopping platform according to a purchase value, if the shopper does not purchase the favored promotion commodity in the online supermarket, the video advertisement information of the related promotion commodity is pushed to the shopper through the online supermarket shopping platform, so that the shopper can conveniently purchase the commodity on the online supermarket shopping platform, and meanwhile, the supermarket can conveniently promote the corresponding commodity.
Drawings
FIG. 1 is a schematic diagram of a self-adaptive video advertisement delivery system according to the present application;
fig. 2 is a schematic diagram of a process flow of an adaptive video advertisement delivery system according to the present application.
Detailed Description
Reference is made to figures 1 to 2.
The embodiment of the application further describes an adaptive video advertisement delivery system.
A self-adaptive video advertisement delivery system comprises a commodity statistics module, an information acquisition module, a data analysis module and an advertisement delivery module.
The commodity statistics module is used for counting basic information of sales promotion commodities in the supermarket; the basic information of the promoted commodity comprises the type information of the promoted commodity, the residual quantity information of the promoted commodity in the supermarket corresponding to the type of the promoted commodity and the promotion strength information of the promoted commodity.
The information acquisition module includes a first information acquisition unit and a second information acquisition unit.
The first information acquisition unit is used for acquiring the information of the shopping crowd in the supermarket, dividing the information of the shopping crowd in the supermarket into applicable crowd and non-applicable crowd according to the applicable condition of the types of the promoted commodities, and acquiring the information of the number of people of each type of the applicable crowd of the promoted commodities.
The second information acquisition unit is used for acquiring stay information of the shopper at the promoted commodity, purchasing condition information and viewing information of the shopper for viewing video advertisements of the display screen in the supermarket.
The data analysis module comprises a first data analysis unit and a second data analysis unit.
The first data analysis unit processes and analyzes the residual quantity information of the sales promotion commodities in the supermarket, the sales promotion commodity preferential force information and the number information of the sales promotion commodity applicable crowd of the corresponding types of sales promotion commodities to obtain a put value.
The second data analysis unit analyzes whether the shopper purchases the promoted commodity in the supermarket according to the purchase condition information, and if the shopper does not purchase the promoted commodity in the supermarket, the purchase value is obtained by processing and analyzing the stay information of the shopper at the promoted commodity, the watching information of the video advertisement of the display screen in the supermarket watched by the shopper, the residual quantity information of the promoted commodity in the supermarket of the corresponding type and the promotion commodity preferential information.
The advertisement delivery module comprises a first advertisement delivery unit and a second advertisement delivery unit.
The first advertisement putting unit adjusts the putting area of the video advertisement of the corresponding type of sales promotion commodity in the display screen in the supermarket according to the putting value.
The second advertisement putting unit pushes video advertisement information of related types of promoted commodities to the shopper through the online supermarket shopping platform according to the purchase value.
The promotion commodity preferential information comprises the original price information of the promotion commodity and the price reduction information of the promotion commodity.
The application adjusts the putting areas of the display screen in the supermarket for the video advertisements of the sales promotion commodities of the corresponding types according to the residual quantity information of the sales promotion commodities in the supermarket, the sales promotion strength information of the sales promotion commodities and the number information of the applicable people of each sales promotion commodity, and the display screen divides a plurality of putting areas, each putting area is used for displaying the video advertisements of one sales promotion commodity, the areas of the putting areas are different, and the video advertisements of the sales promotion commodities with more residual quantity, larger sales promotion strength and more number of applicable people of each sales promotion commodity are placed in the larger putting area for playing, so that the shopping in the supermarket can be conveniently watched.
Meanwhile, the application can judge whether the shopper purchases the sales promotion commodity in the supermarket, if the purchaser does not purchase the sales promotion commodity in the supermarket, video advertisement information of the sales promotion commodity of the relevant category is pushed to the shopper through the online supermarket shopping platform according to the purchase value, so that the shopper can purchase the sales promotion commodity with more preference through the online supermarket shopping platform.
And taking and analyzing the original price information of the promoted commodity and the price reduction information of the promoted commodity to obtain the original price SPY of the promoted commodity and the price reduction value SPJ of the promoted commodity.
It should be noted that if the price of the toothpaste commodity in the supermarket before promotion is 20 yuan, the original value SPY of the toothpaste promotion commodity is 20, and the price of the toothpaste commodity in the supermarket after promotion is reduced by 5 yuan, namely the selling price of the toothpaste commodity after promotion is 15 yuan, the value of the reduced value SPJ of the toothpaste promotion commodity is 5.
If the price of the old milk powder commodity in the supermarket before sales promotion is 200 yuan, the value of the original value SPY of the old milk powder sales promotion commodity is 200, and the price of the old milk powder commodity in the supermarket after sales promotion is reduced by 20 yuan, namely the selling price of the old milk powder commodity after sales promotion is 180 yuan, the value of the price reduction value SPJ of the old milk powder sales promotion commodity is 20.
And (3) taking the value and marking the residual quantity information of the sales promotion commodity of the corresponding type in the supermarket to obtain the sales promotion commodity quantity value SLZ.
It should be noted that if the remaining number of toothpaste products in the supermarket is 100, the value of the toothpaste promotion product number value SLZ is 100, and if the remaining number of toothpaste products in the supermarket is 60, the value of the toothpaste promotion product number value SLZ is 60; if the residual quantity of the old milk powder commodity in the supermarket is 100 cans, the value of the old milk powder sales promotion commodity quantity value SLZ is 100, and if the residual quantity of the old milk powder commodity in the supermarket is 160 cans, the value of the old milk powder sales promotion commodity quantity value SLZ is 160.
And (5) taking the value and marking the information of the number of people suitable for the sales promotion commodity to obtain the sales promotion commodity suitable person value CXS.
It should be noted that, for example, 100 people are in the supermarket, including 10 old people, 80 young people and 10 children, and some promotion commodities are targeted to the crowd, for example, the crowd targeted for the elderly milk powder is mainly the elderly, the value CXS of the suitable person for the elderly milk powder promotion commodity is 10; if some sales promotion products are suitable for all people, such as rice, the applicable number CXS of the rice sales promotion products is 100.
If the applicable population of women's shoes is women and 60 people are total in the supermarket at the moment, wherein the women are 30 people, the applicable population CXS of the sales promotion commodity of the women's shoes takes a value of 30.
Because the camera is arranged in the supermarket, the height information and the face information of shopping groups in the supermarket can be obtained through shooting by the camera, the sex of a shopper can be judged through the face information of the shopping groups, wherein the face information comprises facial wrinkle information, the shopping groups are divided into children, young people and old people through the facial wrinkle information and the height information, and if the height of the shopper is less than 150 cm, the shopper is judged to be a child; if the shopper's height is greater than 150 cm and the shopper's face is wrinkle free, categorizing the shopper as a young adult; if the height of the shopper is higher than 150 cm and the face of the shopper has wrinkles, the shopper is classified as an elderly person.
By putting functionsCalculating to obtain a put value TFZ; wherein a1, a2 and a3 are influencing factors and are greater than zero.
It should be noted that, here, the value of a1 is set to 100, the values of a2 and a3 are set to 1, and when the value of the reduced value SPJ of the sales promotion commodity for elderly milk powder is 20, the value of the original value SPY of the sales promotion commodity for elderly milk powder is 200, the value of the number value SLZ of the sales promotion commodity for elderly milk powder is 150, and the value of the applicable person value CXS for elderly milk powder is 10, the value is calculated by the addition functionThe calculated delivery value TFZ of the old milk powder promotional commodity is 170.
In the case that the original value SPY of the toothpaste promotion commodity is 20, the price reduction value SPJ of the toothpaste promotion commodity is 5, the value SLZ of the quantity value SLZ of the toothpaste promotion commodity is 60, and the value CXS of the applicable person of the toothpaste promotion commodity is 100, the function is put inThe calculated placement value TFZ for the toothpaste promotional item was 185.
The commodity statistics module is also used for counting the number of the types of the commodity promoted in the supermarket.
Dividing a video advertisement putting area of a display screen in a supermarket into a first advertisement putting area and a second advertisement putting area, wherein the area value of the first advertisement putting area is larger than that of the second advertisement putting area.
The sum of the number of the first advertisement putting areas and the number of the second advertisement putting areas is equal to the number of the types of the promotion commodities in the supermarket.
It is noted that if there are 10 sales promotion products in total in the supermarket, the sum of the number of the first advertisement delivery area and the second advertisement delivery area in the display screen in the supermarket is 10, i.e. a video advertisement of one sales promotion product is played in each area.
The delivery value TFZ is compared to a preset delivery threshold TFY.
If the placement value TFZ is greater than or equal to the preset placement threshold TFY, placing video advertisements of the corresponding types of promotional items within the first advertisement placement region.
If the placement value TFZ < the preset placement threshold TFY, video advertisements for the corresponding category of promotional merchandise are placed within the second advertising placement region.
It should be noted that, here, the preset delivery threshold TFY is set to 180, and in the case that the delivery value TFZ of the old milk powder promoted commodity is 170, the video advertisement of the old milk powder promoted commodity is placed in the second advertisement delivery area for playing because the delivery value TFZ is smaller than the preset delivery threshold TFY; under the condition that the putting value TFZ of the toothpaste promotion commodity is 185, as the putting value TFZ is larger than the preset putting threshold TFY, the video advertisement of the toothpaste promotion commodity is placed in the first advertisement putting area, namely, the situation that the number of the toothpaste promotion commodity in the supermarket is large, the preferential strength of the toothpaste promotion commodity is large, and the number of applicable people of the toothpaste promotion commodity is large is indicated, so that the video advertisement of the toothpaste promotion commodity is played in the first advertisement putting area, and because the area value of the first advertisement putting area is large, the video advertisement of the toothpaste promotion commodity displayed in the first advertisement putting area is convenient for shoppers in the supermarket to watch, even if the shoppers in the supermarket better know the toothpaste promotion commodity, the cleaning warehouse of the toothpaste promotion commodity in the supermarket is accelerated to a certain extent.
The stay information of the shopper at the promotional item includes stay duration information of the shopper at the promotional item.
The viewing information of the shopper for viewing the video advertisement of the display screen in the supermarket comprises the information of the number of times of viewing of the shopper and the information of the viewing time length of the shopper.
And (5) taking the value and marking the stay time information of the shopper at the promoted commodity to obtain a stay time value TLS.
It should be noted that, the shopper knows the sales promotion merchandise in the supermarket through the video advertisement played by the display screen in the supermarket, so that the shopper may look at the sales promotion merchandise, and thus the sales promotion merchandise is specifically known, for example, if the shopper a stays for 60 seconds in front of the toothpaste sales promotion merchandise in the supermarket, the value of the stay time value TLS of the toothpaste sales promotion merchandise is 60, for example, if the shopper a stays for 30 seconds in front of the toothpaste sales promotion merchandise in the supermarket, the value of the stay time value TLS of the toothpaste sales promotion merchandise is 30; for example, if the shopper a stays for 50 seconds in front of the aged milk powder promoted merchandise in the supermarket, the value of the aged milk powder promoted merchandise stay time TLS is 50, and if the shopper a stays for 36 seconds in front of the aged milk powder promoted merchandise in the supermarket, the value of the toothpaste promoted merchandise stay time TLS is 36.
The longer the shopper's stay at the promoted merchandise, the more interesting the shopper is to the promoted merchandise.
The shopper's viewing times information and the shopper's viewing time information are valued and marked to obtain a viewing times value GKC and a viewing time value GKS.
It should be noted that, the shopper knows the promotion commodity in the supermarket through the video advertisement played on the display screen in the supermarket, and whether the shopper has a shopping desire can be reflected through the information of the number of times of watching the shopper and the information of the time length of watching the shopper, for example, the time length of playing the video advertisement on the display screen in the supermarket by the shopper A is 60 seconds, the value of the time length value GKS of the shopper A is 60, for example, the time length of playing the video advertisement on the display screen in the supermarket by the shopper A is 30 seconds, and the value of the time length value GKS of the shopper A is 30.
If the number of times that the shopper a watches the display screen to play the video advertisement in the supermarket is 3, the value of the watching time value GKC of the shopper a is 3, if the number of times that the shopper a watches the display screen to play the video advertisement in the supermarket is 5, the value of the watching time value GKC of the shopper a is 5.
By purchasing functionsCalculating to obtain a purchase value GMZ; wherein b1, b2, b3, b4 and b5 are influencing factors and are greater than zero.
It should be noted that, here, the value of b1 is set to 100, the value of b4 is set to 10, the values of b2, b3 and b5 are set to 1, and the purchase function is passed under the conditions that the value of the original value SPY of the toothpaste promotion commodity is 20, the value of the reduced value SPJ of the toothpaste promotion commodity is 5, the value of the stay time length value TLS of the toothpaste promotion commodity is 30, the value of the watch time length value GKS is 30, the value of the watch time number GKC is 3, and the value of the number of toothpaste promotion commodities SLZ is 60The toothpaste purchase value GMZ for shopper a was calculated to be 175.
The purchase value GMZ is compared with a preset purchase threshold Q.
If the purchase value GMZ is more than or equal to a preset purchase threshold Q, pushing the video advertisement and the purchase link of the corresponding type of promoted commodity to the shopper through the online supermarket shopping platform.
If the purchase value GMZ is smaller than the preset purchase threshold value Q, the video advertisement and the purchase link of the corresponding type of promoted commodity are not pushed to the shopper through the online supermarket shopping platform.
The existing supermarkets are generally provided with the on-line supermarket shopping platforms, if the shoppers do not purchase the favored promotion commodities in the on-line supermarkets, video advertisement information of the related promotion commodities is pushed to the shoppers through the on-line supermarket shopping platforms, so that the shoppers can conveniently purchase the corresponding commodities on the on-line supermarket shopping platforms, and meanwhile the supermarkets can conveniently promote the corresponding commodities.
It should be noted that, here, the preset purchase threshold Q is set to 100, if the a shopper does not purchase toothpaste in the supermarket, and the toothpaste purchase value GMZ of the a shopper is 175, because the purchase value GMZ > the preset purchase threshold Q, the video advertisement and the purchase link of the toothpaste promotion commodity are pushed to the shopper through the online supermarket shopping platform, thereby judging that the a shopper is interested in the toothpaste promotion commodity, so that the shopper can further know the toothpaste commodity through the video advertisement of the online supermarket platform, and the purchaser can purchase the commodity through the purchase link.
If the A shopper does not purchase toothpaste in the supermarket and the toothpaste purchase value GMZ of the A shopper is 65, the video advertisement and the purchase link of the toothpaste promotion commodity are not pushed to the shopper through the online supermarket shopping platform because the purchase value GMZ is smaller than the preset purchase threshold Q, and therefore the A shopper is not interested in the toothpaste promotion commodity.
The above description is only a preferred embodiment of the present application, and the protection scope of the present application is not limited to the above examples, and all technical solutions belonging to the concept of the present application belong to the protection scope of the present application. It should be noted that modifications and adaptations to the present application may occur to one skilled in the art without departing from the principles of the present application and are intended to be within the scope of the present application.
Claims (8)
1. The self-adaptive video advertisement delivery system is characterized by comprising a commodity statistics module, an information acquisition module, a data analysis module and an advertisement delivery module;
the commodity statistics module is used for counting basic information of sales promotion commodities in the supermarket; the basic information of the promoted commodity comprises the type information of the promoted commodity, the residual quantity information of the promoted commodity of the corresponding type in the supermarket and the promotion commodity preferential information;
the information acquisition module comprises a first information acquisition unit and a second information acquisition unit;
the first information acquisition unit is used for acquiring the information of the shopping crowd in the supermarket, dividing the information of the shopping crowd in the supermarket into applicable crowd and non-applicable crowd according to the applicable condition of the types of the promoted commodities, and acquiring the information of the number of people of each applicable crowd of the promoted commodities;
the second information acquisition unit is used for acquiring stay information of the shopper at the sales promotion commodity, purchasing condition information and viewing information of the shopper for viewing video advertisements of the display screen in the supermarket;
the data analysis module comprises a first data analysis unit and a second data analysis unit;
the first data analysis unit processes and analyzes the residual quantity information, the promotion commodity preferential force information and the number information of the population suitable for the promotion commodity of the corresponding type of promotion commodity in the supermarket to obtain a put value;
the second data analysis unit analyzes whether the shopper purchases the promoted commodity in the supermarket according to the purchase condition information, and if the shopper does not purchase the promoted commodity in the supermarket, the second data analysis unit processes and analyzes the information according to the stay of the shopper in the promoted commodity, the watching information of the video advertisement of the display screen in the supermarket, the residual quantity information of the promoted commodity in the supermarket of the corresponding type and the promotion commodity preferential information to obtain a purchase value;
the advertisement putting module comprises a first advertisement putting unit and a second advertisement putting unit;
the first advertisement putting unit adjusts the putting area of the video advertisement of the corresponding type of sales promotion commodity in the display screen in the supermarket according to the putting value;
and the second advertisement putting unit pushes video advertisement information of related types of promoted commodities to the shopper through the online supermarket shopping platform according to the purchase value.
2. The adaptive video advertising system of claim 1, wherein the promotional item offer information includes promotional item price information and promotional item price reduction information;
the original price information of the promoted commodity and the price reduction information of the promoted commodity are valued and analyzed to obtain the original price SPY of the promoted commodity and the price reduction value SPJ of the promoted commodity;
the residual quantity information of the sales promotion commodities of the corresponding types in the supermarket is valued and marked to obtain a sales promotion commodity quantity value SLZ;
and (5) taking the value and marking the information of the number of people suitable for the sales promotion commodity to obtain the sales promotion commodity suitable person value CXS.
3. An adaptive video advertising system according to claim 2, wherein the advertising function is applied by way of a delivery functionCalculating to obtain a put value TFZ; wherein a1, a2 and a3 are influencing factors and are greater than zero.
4. The adaptive video advertising system of claim 3, wherein the merchandise statistics module is further configured to count the number of promotional merchandise categories within the supermarket;
dividing a video advertisement putting area of a display screen in a supermarket into a first advertisement putting area and a second advertisement putting area, wherein the area value of the first advertisement putting area is larger than that of the second advertisement putting area;
the sum of the number of the first advertisement putting areas and the number of the second advertisement putting areas is equal to the number of the types of the promotion commodities in the supermarket.
5. The adaptive video advertising system of claim 4, wherein the placement value TFZ is compared to a preset placement threshold TFY:
if the delivery value TFZ is more than or equal to a preset delivery threshold TFY, placing video advertisements of the corresponding types of promoted commodities in the first advertisement delivery area;
if the placement value TFZ < the preset placement threshold TFY, video advertisements for the corresponding category of promotional merchandise are placed within the second advertising placement region.
6. The adaptive video advertising system of claim 5, wherein the shopper's stay information at the promotional item comprises shopper's stay length information at the promotional item;
the viewing information of the shopper for viewing the video advertisements of the display screen in the supermarket comprises the information of the number of times of viewing of the shopper and the information of the viewing time length of the shopper;
the stay time information of the shopper at the promoted commodity is valued and marked to obtain a stay time value TLS;
the shopper's viewing times information and the shopper's viewing time information are valued and marked to obtain a viewing times value GKC and a viewing time value GKS.
7. The adaptive video advertising system of claim 6, wherein the purchase function is used to purchase the video advertisement
Calculating to obtain a purchase value GMZ; wherein b1, b2, b3, b4 and b5 are influencing factors and are greater than zero.
8. The adaptive video advertising system of claim 7, wherein the purchase value GMZ is compared to a preset purchase threshold Q:
if the purchase value GMZ is more than or equal to a preset purchase threshold Q, pushing the video advertisement and the purchase link of the corresponding type of promoted commodity to a shopper through an online supermarket shopping platform;
if the purchase value GMZ is smaller than the preset purchase threshold value Q, the video advertisement and the purchase link of the corresponding type of promoted commodity are not pushed to the shopper through the online supermarket shopping platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202311163883.3A CN116894699B (en) | 2023-09-11 | 2023-09-11 | Self-adaptive video advertisement putting system |
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