CN111768237A - Advertisement putting method and device, electronic equipment and storage medium - Google Patents
Advertisement putting method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the invention provides an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium, wherein the method comprises the following steps: acquiring a preset advertisement putting strategy, wherein the advertisement putting strategy at least comprises advertisement putting constraints; calling a preset search engine, and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification; calling the search engine, and carrying out POI aggregation on the users corresponding to the user identifications in the set of the putting population; calling the search engine, and recommending target media point positions based on the POI aggregation result; and putting a preset advertisement material to the advertisement medium corresponding to the target medium point location. Therefore, the embodiment of the invention can conveniently evaluate the exposure intensity of the advertisement by fusing the online advertisement and the offline advertisement and putting the advertisement in an advertisement putting system so as to achieve the expected advertisement effect.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to an advertisement delivery method and apparatus, an electronic device, and a storage medium.
Background
With the continuous development of internet technology, online advertisements and offline advertisements gradually become two important delivery forms of advertisements. The online advertisement is mainly delivered based on a terminal (e.g. a mobile phone) used by a user, and the main flow of delivering the advertisement is generally as follows: an advertisement putting person selects a batch of crowds in an advertisement putting system according to the advertisement target of the advertisement putting person and a certain rule, and puts advertisement materials to terminals used by the crowds. The offline advertisement is a delivery form corresponding to the online advertisement, and is delivered mainly based on advertisement media (e.g., electronic screens in elevators, subway posters, electronic screens for district entrance guard, etc.), and the main flow of advertisement delivery is generally as follows: the advertisement putting person communicates with the owner of the advertisement media according to the advertisement target of the advertisement putting person, selects some advertisement media according to certain rules, and puts the advertisement materials on the advertisement media.
From the perspective of advertising effectiveness, whether online or offline, users are typically exposed to advertising continuously over a period of time with an appropriate intensity in order to affect their consumption behavior as much as possible. The most critical one is the "proper" exposure intensity, which may not cause enough attention of the user to influence the decision if the exposure intensity is insufficient, and which may cause waste of advertisement fee on one hand and easily cause discomfort to the user on the other hand, thereby causing negative effects.
Based on the current advertisement putting mode, an advertisement putting person selects a batch of crowds, puts advertisement materials on terminals used by the crowds, selects some media points at the same time, and puts the advertisement materials on advertisement media corresponding to the media points. Because the online advertisement and the offline advertisement are two completely split delivery modes, the advertisement delivery is carried out based on the current advertisement delivery mode, the exposure intensity of the advertisement cannot be evaluated, and the expected advertisement effect cannot be achieved.
Disclosure of Invention
An object of the embodiments of the present invention is to provide an advertisement delivery method, an advertisement delivery apparatus, an electronic device, and a storage medium, so as to achieve an evaluation of exposure intensity of an advertisement, thereby achieving a desired beneficial effect of an advertisement effect. The specific technical scheme is as follows:
in a first aspect of the embodiments of the present invention, there is provided an advertisement delivery method, where the method includes:
acquiring a preset advertisement putting strategy, wherein the advertisement putting strategy at least comprises advertisement putting constraints;
calling a preset search engine, and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification;
calling the search engine, and carrying out POI aggregation on the users corresponding to the user identifications in the set of the putting population;
calling the search engine, and recommending target media point positions based on the POI aggregation result;
and putting a preset advertisement material to the advertisement medium corresponding to the target medium point location.
In an optional embodiment, the method further comprises:
extracting the regular station, the user portrait and the user behavior of the user from the user data;
establishing a first nested index of the front row according to the permanent station, the user portrait and the user behavior;
establishing a second nested index of an inverted row corresponding to the first nested index;
storing the first nested index and the second nested index to a search engine.
In an optional embodiment, the invoking a preset search engine and determining a set of delivered people based on the advertisement delivery constraint includes:
calling a preset search engine, and constructing a query condition based on the advertisement putting constraint;
and calling the search engine, and retrieving the user identifications of all users meeting the query condition according to the second nested index to form a delivery crowd set.
In an optional embodiment, the invoking the search engine to perform POI aggregation on the user corresponding to the user identifier in the set of delivery people includes:
and calling the search engine to perform POI aggregation on the users corresponding to the user identifiers in the set of the delivery crowd according to the first nested index.
In an optional embodiment, the advertisement delivery strategy further comprises an advertisement delivery area;
the calling the search engine and recommending the target media point location based on the POI aggregation result comprises the following steps:
calling the search engine to screen effective media points based on the advertisement delivery area;
and calling the search engine, and recommending the target media point location from the effective media point locations based on the POI aggregation result.
In an optional embodiment, the advertisement delivery strategy further comprises an advertisement delivery time period;
the invoking the search engine and recommending a target media point location from the effective media point locations based on the POI aggregation result includes:
calling the search engine, and screening the effective media points based on the advertisement putting time period;
and calling the search engine, and recommending target media point locations from the screened effective media point locations based on the POI aggregation result.
In an optional embodiment, the advertisement placement strategy further comprises an advertisement fee;
the invoking the search engine and recommending a target media point location from the screened effective media point locations based on the POI aggregation result includes:
calling the search engine, and optimizing the screened effective media point locations by taking the advertising cost and the number of preset media point locations as constraint conditions;
and calling the search engine, and recommending target media point locations from the screened and optimized effective media point locations based on the POI aggregation result.
In a second aspect of the embodiments of the present invention, there is also provided an advertisement delivery apparatus, including:
the system comprises a strategy acquisition module, a strategy selection module and a strategy selection module, wherein the strategy acquisition module is used for acquiring a preset advertisement putting strategy, and the advertisement putting strategy at least comprises advertisement putting constraints;
the set determining module is used for calling a preset search engine and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identifications;
the user aggregation module is used for calling the search engine and carrying out POI aggregation on the users corresponding to the user identifications in the delivery crowd set;
the point location recommendation module is used for calling the search engine and recommending target media point locations based on the POI aggregation result;
and the advertisement putting module is used for putting preset advertisement materials to the advertisement media corresponding to the target media point positions.
In a third aspect of the embodiments of the present invention, there is further provided an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
a processor configured to implement the advertisement delivery method according to any one of the first aspect described above when executing a program stored in a memory.
In a fourth aspect of the embodiments of the present invention, there is also provided a storage medium, where instructions are stored, and when the instructions are executed on a computer, the instructions cause the computer to execute the advertisement delivery method according to any one of the first aspect.
In a fifth aspect of the embodiments of the present invention, there is also provided a computer program product containing instructions, which when run on a computer, causes the computer to execute the advertisement delivery method of any one of the above first aspects.
According to the technical scheme provided by the embodiment of the invention, the preset advertisement putting strategy is obtained, wherein the advertisement putting strategy at least comprises advertisement putting constraints, a preset search engine is called, a putting crowd set is determined based on the advertisement putting constraints, the preset search engine is called, POI aggregation is carried out on users corresponding to user identifications in the putting crowd set, the preset search engine is called, target media points are recommended based on POI aggregation results, and preset advertisement materials are put to advertisement media corresponding to the target media points. Therefore, the embodiment of the invention can conveniently evaluate the exposure intensity of the advertisement by fusing the online advertisement and the offline advertisement and putting the advertisement in an advertisement putting system so as to achieve the expected advertisement effect.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a schematic flowchart of an implementation of a nested index building method shown in an embodiment of the present invention;
fig. 2 is a schematic flow chart illustrating an implementation of an advertisement delivery method according to an embodiment of the present invention;
fig. 3 is a schematic flow chart illustrating an implementation of determining a set of delivered people according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement delivery device shown in the embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device shown in the embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
As shown in fig. 1, an implementation flow diagram of a nested index establishing method provided in an embodiment of the present invention is specifically shown, where the method specifically includes the following steps:
s101, extracting the permanent station, the user portrait and the user behavior of the user from the user data;
in the embodiment of the invention, the user's daily accommodation, user portrait and user behavior can be extracted from the user data, wherein the user behavior can be user purchasing behavior.
For example, the user's place of daily use may be extracted from the user data: shenzhen, user portrait: occupation (lawyer), education (doctor), gender (male), age (35) … …, user behavior: the user purchases a history list (shaver, cell phone, computer, etc.).
S102, establishing a first nested index in a positive row according to the permanent station, the user portrait and the user behavior;
in the embodiment of the invention, the first nested index of the front row is established according to the daily accommodation, the user portrait and the user behavior of the user. Wherein, the meaning of the positive row is the normal Key-Value form.
For example, according to the user's place of daily use, user portrait and user behavior, the embodiment of the present invention establishes a first nested index in a forward row, where the format of the first nested index in the forward row is as follows, and with the user ID as Key, the place of daily use, user portrait and user behavior of the user as Value:
wherein, the meaning of the specific field is as follows:
"service": the utility model is used for the professional to take,
"reduction": the degree of education is such that,
"city": the city in which the urban area is located,
"six": the sex of the person to be treated,
"marriage": the result of the marriage is no,
"age": the age of the patient is the age of the patient,
"rfm _ all _ group": the value of the customer.
The above is a normal forward index, and besides, the nested index also includes a nested index in an object format, as follows:
"order _ list": purchase history list
"poi _ list": POI point location of appearing offline advertising medium
S103, establishing a reverse second nested index corresponding to the first nested index;
in the embodiment of the invention, in order to accelerate the screening speed of the delivered crowd and the advertisement media, besides establishing the first nested index, an inverted second nested index corresponding to the first nested index can be established, namely establishing the second nested index in a (Value: Key) form for the online query of a subsequent search engine.
For example, the reverse index of the service (service: "zhangsan"), (service: "lie four");
an inverted nested index of Order _ list (Order _ list.
S104, storing the first nested index and the second nested index to a search engine.
In the embodiment of the invention, the first nested index and the second nested index are stored to a search engine for online query.
Based on the first nested index and the second nested index, as shown in fig. 2, an implementation flow diagram of an advertisement delivery method provided by an embodiment of the present invention is shown, where the method specifically includes the following steps:
s201, acquiring a preset advertisement putting strategy, wherein the advertisement putting strategy at least comprises advertisement putting constraints;
in the embodiment of the present invention, an advertisement putting plan, that is, an advertisement putting strategy, may be pre-made by an advertisement putting person, and the advertisement putting strategy at least includes an advertisement putting constraint.
For example, the advertisement publisher pre-formulates an advertisement placement strategy that includes at least an advertisement placement constraint, which may be "the population desired to be placed is a male who purchased a philips shaver".
S202, calling a preset search engine, and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification;
in the embodiment of the invention, a preset search engine is called, and a set of launched crowds is determined based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification.
Specifically, as shown in fig. 3, the embodiment of the present invention determines the set of delivered people by the following method:
s301, calling a preset search engine, and constructing a query condition based on the advertisement putting constraint;
in the embodiment of the invention, a preset search engine is called, the query condition is constructed based on the advertisement putting constraint, the advertisement putting constraint can be split, the keywords are extracted, and the query condition is constructed by using the keywords.
For example, the advertisement placement constraint may be "the people wishing to be placed are men who have purchased philips shavers", a preset search engine is invoked, and a query condition is constructed based on the advertisement placement constraint:
"male" and order _ list.brand "philips" and order _ list.cate "razor".
S302, the search engine is called, and according to the second nested index, the user identifications of all users meeting the query condition are retrieved to form a delivery crowd set.
In the embodiment of the invention, in order to quickly complete screening of various conditions of users by a search engine, the search engine is called, and user identifications of all users meeting the query conditions are retrieved according to the inverted second nested index to form a release crowd set.
For example, the search engine is called, and the user IDs of all users meeting the query condition are retrieved according to the inverted second nested index, so as to form a delivery crowd set.
S203, calling the search engine, and carrying out POI aggregation on the users corresponding to the user identifiers in the delivery crowd set;
in the embodiment of the present invention, the search engine may be invoked to perform POI aggregation on a user corresponding to a user identifier in a set of released people, and specifically, the search engine is invoked to perform POI aggregation on a user corresponding to a user identifier in the set of released people according to the first nested index.
For example, there are A, B, C three users whose first nested indices are shown below:
calling the search engine to perform POI aggregation on A, B, C three users corresponding to the user identifiers in the set of released people according to the first nested index, wherein the POI aggregation result is as follows:
(poi_list，geohash7＝001：1),(poi_list，geohash7＝002：2)；
indicating that 1 user is covered in 001 of the set of delivered people, i.e. the number of user coverage is 1, and 2 users are covered in 002 of the set of delivered people, i.e. the number of user coverage is 2.
S204, calling the search engine, and recommending target media point positions based on the POI aggregation result;
in the embodiment of the invention, the search engine is called, the target media point location is recommended based on the POI aggregation result, specifically, the media point locations can be sorted based on the POI aggregation result, and the media point location with the top recommendation rank is the target media point location.
The advertisement putting strategy can also comprise an advertisement putting area, the search engine is called to screen effective media points based on the advertisement putting area, the search engine is called, and target media points are recommended from the effective media points based on the POI aggregation result.
For example, the advertisement delivery policy pre-made by the advertisement delivery person may further include an advertisement delivery area, that is, a specific delivery city, the search engine is invoked to screen effective media points (specifically, a geographic location where an advertisement medium is located) based on the delivery city, that is, media points existing in the delivery city are reserved, the search engine is invoked to recommend target media points from the effective media points based on the POI aggregation result, that is, the effective media points are sorted based on the user coverage number, as shown in table 1 below, the effective media points with the highest recommended rank are the target media points.
| Valid media point location | Number of user coverage | Ranking |
| 002 | 2 | First of all |
| 001 | 1 | Second one |
TABLE 1
In addition, in the embodiment of the present invention, the advertisement delivery policy may further include an advertisement delivery time period, the search engine is invoked, the effective media points are screened based on the advertisement delivery time period, the search engine is invoked, and target media points are recommended from the screened effective media points based on the POI aggregation result.
For example, the advertisement delivery policy pre-made by the advertisement delivery person may further include an advertisement delivery time period (e.g., 10:00-12:00), the search engine is invoked, the effective media points are screened based on the advertisement delivery time period, the effective media points existing in the schedule in the advertisement delivery time period are removed, the effective media points not existing in the schedule in the advertisement delivery time period are retained, the search engine is invoked, the target media points are recommended from the screened effective media points based on the POI aggregation result, that is, the screened effective media points are sorted based on the user coverage number, and the screened effective media points with the highest ranking are recommended as the target media points.
Furthermore, in the embodiment of the present invention, the advertisement delivery policy may further include advertisement cost, the search engine is invoked, the effective media point locations that are screened are optimized with the advertisement cost and the number of preset media point locations as constraint conditions, the search engine is invoked, and a target media point location is recommended from the effective media point locations that are screened and optimized based on the POI aggregation result.
For example, based on a greedy algorithm, the search engine is invoked, the screened effective media points are optimized by taking the maximum number of users covering as an optimization target, the search engine is invoked by taking the advertisement cost and the preset number of media points as constraint conditions, and target media points are recommended from the screened and optimized effective media points based on the POI aggregation result, that is, the screened and optimized effective media points are sorted based on the user covering number, and the screened and optimized effective media points with the top ranking are recommended as target media points, as shown in table 2 below, the target media points include: 002. 001 and 003.
| Valid media point location | Number of user coverage | Ranking |
| 002 | 4 | First of all |
| 001 | 3 | Second one |
| 003 | 2 | Third step |
| …… | …… | …… |
TABLE 2
For the target media point, if the advertisement publisher is not satisfied with the target media point, the advertisement publisher may adjust the advertisement fee or the advertisement publishing time period, and repeatedly execute the above embodiment to make the final target media point reach the satisfaction of the advertisement publisher.
For the target media points, if the advertisement placer is not satisfied with the target media points, the effective media points can be added, or some effective media points are removed, and the implementation mode is repeatedly executed, so that the final target media points reach the satisfaction degree of the advertisement placer.
And S205, putting a preset advertisement material to the advertisement medium corresponding to the target media point location.
Therefore, through the steps, the target media point location can be determined, and then the preset advertisement material can be delivered to the advertisement media corresponding to the target media point location, so that the advertisement delivery is completed.
The advertisement media, such as an electronic screen in an elevator, a subway poster, a community entrance guard electronic screen, etc., are not limited in this embodiment of the present invention.
Through the above description of the technical scheme provided by the embodiment of the invention, by obtaining a preset advertisement delivery strategy, wherein the advertisement delivery strategy at least comprises advertisement delivery constraints, calling a preset search engine, determining a delivery crowd set based on the advertisement delivery constraints, calling the preset search engine, performing POI aggregation on users corresponding to user identifications in the delivery crowd set, calling the preset search engine, recommending target media points based on POI aggregation results, and delivering preset advertisement materials to advertisement media corresponding to the target media points. Therefore, the embodiment of the invention can conveniently evaluate the exposure intensity of the advertisement by fusing the online advertisement and the offline advertisement and putting the advertisement in an advertisement putting system so as to achieve the expected advertisement effect.
Corresponding to the above method embodiment, an embodiment of the present invention further provides an advertisement delivery device, as shown in fig. 4, the device may include: the system comprises a policy acquisition module 410, a set determination module 420, a user aggregation module 430, a point recommendation module 440 and an advertisement delivery module 450.
A policy obtaining module 410, configured to obtain a preset advertisement delivery policy, where the advertisement delivery policy at least includes an advertisement delivery constraint;
a set determining module 420, configured to invoke a preset search engine, and determine a set of delivered people based on the advertisement delivery constraint, where the set of delivered people includes a user identifier;
the user aggregation module 430 is configured to invoke the search engine, and perform POI aggregation on the users corresponding to the user identifiers in the delivery crowd set;
the point location recommendation module 440 is configured to invoke the search engine, and recommend a target media point location based on the POI aggregation result;
and the advertisement putting module 450 is configured to put a preset advertisement material to the advertisement medium corresponding to the target media site.
In a specific implementation manner of the embodiment of the present invention, the apparatus further includes:
the index storage module 460 is used for extracting the permanent station, the user portrait and the user behavior of the user from the user data;
establishing a first nested index of the front row according to the permanent station, the user portrait and the user behavior;
establishing a second nested index of an inverted row corresponding to the first nested index;
storing the first nested index and the second nested index to a search engine.
In a specific implementation manner of the embodiment of the present invention, the set determining module 420 is specifically configured to:
calling a preset search engine, and constructing a query condition based on the advertisement putting constraint;
and calling the search engine, and retrieving the user identifications of all users meeting the query condition according to the second nested index to form a delivery crowd set.
In a specific implementation manner of the embodiment of the present invention, the user aggregation module 430 is specifically configured to:
and calling the search engine to perform POI aggregation on the users corresponding to the user identifiers in the set of the delivery crowd according to the first nested index.
In a specific implementation manner of the embodiment of the present invention, the advertisement delivery policy further includes an advertisement delivery area;
the point location recommending module 440 is specifically configured to:
calling the search engine to screen effective media points based on the advertisement delivery area;
and calling the search engine, and recommending the target media point location from the effective media point locations based on the POI aggregation result.
In a specific implementation manner of the embodiment of the present invention, the advertisement delivery policy further includes an advertisement delivery time period;
the point location recommending module 440 is specifically configured to:
calling the search engine, and screening the effective media points based on the advertisement putting time period;
and calling the search engine, and recommending target media point locations from the screened effective media point locations based on the POI aggregation result.
In a specific implementation manner of the embodiment of the present invention, the advertisement delivery policy further includes advertisement cost;
the point location recommending module 440 is specifically configured to:
calling the search engine, and optimizing the screened effective media point locations by taking the advertising cost and the number of preset media point locations as constraint conditions;
and calling the search engine, and recommending target media point locations from the screened and optimized effective media point locations based on the POI aggregation result.
An embodiment of the present invention further provides an electronic device, as shown in fig. 5, including a processor 51, a communication interface 52, a memory 53 and a communication bus 54, where the processor 51, the communication interface 52, and the memory 53 complete mutual communication through the communication bus 54,
a memory 53 for storing a computer program;
the processor 51 is configured to implement the following steps when executing the program stored in the memory 53:
acquiring a preset advertisement putting strategy, wherein the advertisement putting strategy at least comprises advertisement putting constraints; calling a preset search engine, and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification; calling the search engine, and carrying out POI aggregation on the users corresponding to the user identifications in the set of the putting population; calling the search engine, and recommending target media point positions based on the POI aggregation result; and putting a preset advertisement material to the advertisement medium corresponding to the target medium point location.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, a storage medium is further provided, where instructions are stored, and when the instructions are executed on a computer, the instructions cause the computer to execute the advertisement delivery method in any one of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of advertising as described in any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on a storage medium or transmitted from one storage medium to another, for example, from one website, computer, server, or data center to another website, computer, server, or data center via wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The storage medium may be any available medium that can be accessed by a computer or a data storage device including one or more available media integrated servers, data centers, and the like. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (10)
1. An advertisement delivery method, the method comprising:
acquiring a preset advertisement putting strategy, wherein the advertisement putting strategy at least comprises advertisement putting constraints;
calling a preset search engine, and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identification;
calling the search engine, and carrying out POI aggregation on the users corresponding to the user identifications in the set of the putting population;
calling the search engine, and recommending target media point positions based on the POI aggregation result;
and putting a preset advertisement material to the advertisement medium corresponding to the target medium point location.
2. The method of claim 1, further comprising:
extracting the regular station, the user portrait and the user behavior of the user from the user data;
establishing a first nested index of the front row according to the permanent station, the user portrait and the user behavior;
establishing a second nested index of an inverted row corresponding to the first nested index;
storing the first nested index and the second nested index to a search engine.
3. The method of claim 2, wherein said invoking a predetermined search engine to determine a set of delivered demographics based on said advertising delivery constraints comprises:
calling a preset search engine, and constructing a query condition based on the advertisement putting constraint;
and calling the search engine, and retrieving the user identifications of all users meeting the query condition according to the second nested index to form a delivery crowd set.
4. The method of claim 2, wherein invoking the search engine to aggregate POIs for users corresponding to user identifiers in the set of delivered people comprises:
and calling the search engine to perform POI aggregation on the users corresponding to the user identifiers in the set of the delivery crowd according to the first nested index.
5. The method of claim 1, wherein the advertisement placement strategy further comprises an advertisement placement area;
the calling the search engine and recommending the target media point location based on the POI aggregation result comprises the following steps:
calling the search engine to screen effective media points based on the advertisement delivery area;
and calling the search engine, and recommending the target media point location from the effective media point locations based on the POI aggregation result.
6. The method of claim 5, wherein the advertisement placement strategy further comprises an advertisement placement time period;
the invoking the search engine and recommending a target media point location from the effective media point locations based on the POI aggregation result includes:
calling the search engine, and screening the effective media points based on the advertisement putting time period;
and calling the search engine, and recommending target media point locations from the screened effective media point locations based on the POI aggregation result.
7. The method of claim 6, wherein the advertisement placement strategy further comprises an advertisement fee;
the invoking the search engine and recommending a target media point location from the screened effective media point locations based on the POI aggregation result includes:
calling the search engine, and optimizing the screened effective media point locations by taking the advertising cost and the number of preset media point locations as constraint conditions;
and calling the search engine, and recommending target media point locations from the screened and optimized effective media point locations based on the POI aggregation result.
8. An advertising device, the device comprising:
the system comprises a strategy acquisition module, a strategy selection module and a strategy selection module, wherein the strategy acquisition module is used for acquiring a preset advertisement putting strategy, and the advertisement putting strategy at least comprises advertisement putting constraints;
the set determining module is used for calling a preset search engine and determining a set of launched crowds based on the advertisement launching constraint, wherein the set of launched crowds comprises user identifications;
the user aggregation module is used for calling the search engine and carrying out POI aggregation on the users corresponding to the user identifications in the delivery crowd set;
the point location recommendation module is used for calling the search engine and recommending target media point locations based on the POI aggregation result;
and the advertisement putting module is used for putting preset advertisement materials to the advertisement media corresponding to the target media point positions.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any one of claims 1 to 7 when executing a program stored in the memory.
10. A storage medium on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 7.
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| CN202010604733.1A CN111768237A (en) | 2020-06-28 | 2020-06-28 | Advertisement putting method and device, electronic equipment and storage medium |
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| CN202010604733.1A CN111768237A (en) | 2020-06-28 | 2020-06-28 | Advertisement putting method and device, electronic equipment and storage medium |
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