CN112465560A - Data management method and system - Google Patents

Data management method and system Download PDF

Info

Publication number
CN112465560A
CN112465560A CN202011429876.XA CN202011429876A CN112465560A CN 112465560 A CN112465560 A CN 112465560A CN 202011429876 A CN202011429876 A CN 202011429876A CN 112465560 A CN112465560 A CN 112465560A
Authority
CN
China
Prior art keywords
advertisement
monitoring
strategy
city
client
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202011429876.XA
Other languages
Chinese (zh)
Inventor
张国栋
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Shenyan Intelligent Technology Co ltd
Original Assignee
Beijing Shenyan Intelligent Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Shenyan Intelligent Technology Co ltd filed Critical Beijing Shenyan Intelligent Technology Co ltd
Priority to CN202011429876.XA priority Critical patent/CN112465560A/en
Publication of CN112465560A publication Critical patent/CN112465560A/en
Pending legal-status Critical Current

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a method and a system for data management. Wherein, the method comprises the following steps: the client sets an advertisement putting strategy; the client sets at least one city to be advertised and a monitoring code corresponding to the city to be advertised according to the advertising strategy; and the client generates storage information according to the advertisement putting strategy and the corresponding at least one monitoring code. The invention solves the technical problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art.

Description

Data management method and system
Technical Field
The invention relates to the technical field of internet, in particular to a method and a system for data management.
Background
Often, advertisers limit placement of advertisements in cities, and each city uses a different third party monitoring code so that data can be collated across cities. This requires the user to create an ad placement strategy separately for each city to be placed. Usually, advertisers need to place tens of cities, and the placement strategy also needs tens of cities. Many delivery strategies, whether created or subsequently managed, are inefficient.
The existing technical scheme focuses on batch management of the release strategy, but the essence of the business scene is the same release strategy, and the release is only carried out in a limited city and different third-party monitoring codes are used, so that a large number of release strategies are not needed.
Aiming at the problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art, an effective solution is not provided at present.
Disclosure of Invention
The embodiment of the invention provides a data management method and a data management system, which at least solve the technical problem of low management efficiency caused by the fact that a large number of delivery strategies need to be correspondingly set in the process of delivering one advertisement in multiple places in the prior art.
According to an aspect of an embodiment of the present invention, there is provided a system for data management, including: the system comprises a client, an advertisement strategy system and a third-party monitoring system, wherein the client is used for setting an advertisement putting strategy, setting at least one city to be put with advertisements and at least one monitoring code corresponding to the city to be put with the advertisements according to the advertisement putting strategy, and generating storage information according to the advertisement putting strategy and the corresponding at least one monitoring code; the advertisement strategy system is used for receiving an advertisement flow request sent by a medium, converting an IP address in the advertisement flow request into a city ID according to a preset rule, matching an advertisement putting strategy according to the advertisement flow request and the advertisement strategy, and matching a monitoring code according to the city ID and stored information if the matched advertisement putting strategy is regional monitoring; if the matching is successful, returning the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, sending a monitoring request instruction to a third-party monitoring system by the media; and the third-party monitoring system is used for receiving the monitoring request instruction, counting the records of advertisement exposure and click of each city according to the monitoring request instruction, and generating analysis data according to the records.
Optionally, the client includes a storage system and a communication interface, where the storage system is configured to store storage information, and the storage information includes: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information; and the communication interface is used for calling the remote dictionary service and storing the storage information according to the remote dictionary service.
Further, optionally, the storage system comprises a storage medium connected with the client and/or a storage service in the network server.
Optionally, the advertisement policy system is further configured to, if the matching fails, return the advertisement information and the preset monitoring to the media, and after the advertisement is exposed or clicked, send a monitoring request instruction to the third-party monitoring system through the media; and if the matched advertisement putting strategy is not regional monitoring or advertisement putting is set, matching a corresponding processing flow.
Optionally, the third party monitoring system includes: and the communication interface is used for sending the analysis data to the client. Further, the air conditioner is provided with a fan,
according to another aspect of the embodiments of the present invention, there is also provided a method for data management, which is applied to the above system, and includes: the client sets an advertisement putting strategy; the client sets at least one city to be advertised and a monitoring code corresponding to the city to be advertised according to the advertising strategy; and the client generates storage information according to the advertisement putting strategy and the corresponding at least one monitoring code.
Optionally, the method further includes the step of storing, by the client, storage information through a storage system, where the storage information includes: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information; the client calls the remote dictionary service through the communication interface, and stores the storage information according to the remote dictionary service.
According to another aspect of the embodiments of the present invention, there is also provided a method for data management, which is applied to the above system, and includes: the advertisement strategy system converts the IP address information in the advertisement flow request into a city ID according to a preset rule; if the advertisement delivery strategy matched with the advertisement flow request is regional monitoring, the advertisement strategy system matches a monitoring code in the storage information of the client according to the city ID; if the matching is successful, the advertisement strategy system returns the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system.
Optionally, the method further includes: if the matching fails, the advertisement strategy system returns the advertisement information and the preset monitoring to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to a third-party monitoring system; and if the delivery strategy matched with the advertisement flow request is not regional monitoring or the advertisement is set not to be delivered, matching the corresponding processing flow by the advertisement strategy system.
According to another aspect of the embodiments of the present invention, there is also provided a non-volatile storage medium, which includes a stored program, wherein the apparatus in which the non-volatile storage medium is controlled to execute the above method when the program runs.
According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method described above.
In the embodiment of the invention, the client is used for setting an advertisement putting strategy, setting at least one city to be put with advertisements and at least one monitoring code corresponding to the city to be put with advertisements according to the advertisement putting strategy, and generating storage information according to the advertisement putting strategy and the corresponding at least one monitoring code; the advertisement strategy system is used for receiving an advertisement flow request sent by a medium, converting an IP address in the advertisement flow request into a city ID according to a preset rule, matching an advertisement putting strategy according to the advertisement flow request and the advertisement strategy, and matching a monitoring code according to the city ID and stored information if the matched advertisement putting strategy is regional monitoring; if the matching is successful, returning the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, sending a monitoring request instruction to a third-party monitoring system by the media; the third-party monitoring system is used for receiving the monitoring request instruction, counting the records of advertisement exposure and click of each city according to the monitoring request instruction, and generating analysis data according to the records, so that the purpose of reducing the calculation resources of the advertisement putting strategies is achieved, the technical effect of improving the advertisement putting management efficiency is achieved, and the technical problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a schematic diagram of a system for data management according to an embodiment of the present invention;
FIG. 2 is a flow diagram illustrating a method of data management at a client side according to an embodiment of the invention;
FIG. 3 is a schematic diagram of a setup interface in a method of client-side data management according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of storing data in a method of data management on a client side according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of data in Redis in a method of data management on a client side according to an embodiment of the present invention;
fig. 6 is a flowchart illustrating a method for data management at the advertisement policy system side according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to an embodiment of the present invention, an embodiment of a system for data management is provided, and fig. 1 is a schematic diagram of the system for data management according to the embodiment of the present invention, as shown in fig. 1, the system includes:
the system comprises a client 12, an advertisement strategy system 14 and a third-party monitoring system 16, wherein the client 12 is used for setting an advertisement putting strategy, setting at least one city to be put with advertisements and at least one monitoring code corresponding to the city to be put with the advertisements according to the advertisement putting strategy, and generating storage information according to the advertisement putting strategy and the corresponding at least one monitoring code; the advertisement strategy system 14 is used for receiving an advertisement traffic request sent by a medium, converting an IP address in the advertisement traffic request into a city ID according to a preset rule, matching an advertisement delivery strategy according to the advertisement traffic request and the advertisement strategy, and matching a monitoring code according to the city ID and the storage information if the matched advertisement delivery strategy is regional monitoring; if the matching is successful, returning the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, sending a monitoring request instruction to a third-party monitoring system by the media; and the third-party monitoring system 16 is used for receiving the monitoring request instruction, counting the records of advertisement exposure and click of each city according to the monitoring request instruction, and generating analysis data according to the records.
Optionally, the client 12 includes a storage system and a communication interface, where the storage system is configured to store storage information, and the storage information includes: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information; and the communication interface is used for calling the remote dictionary service and storing the storage information according to the remote dictionary service.
Further, optionally, the storage system comprises a storage medium connected to the client 12 and/or a storage service in a network server.
Optionally, the advertisement policy system 14 is further configured to, if the matching fails, return the advertisement information and the preset monitoring to the media, and after the advertisement is exposed or clicked, send a monitoring request instruction to the third-party monitoring system through the media; and if the matched advertisement putting strategy is not regional monitoring or advertisement putting is set, matching a corresponding processing flow.
Optionally, the third party monitoring system 16 includes: a communication interface, wherein the communication interface is configured to send the analysis data to the client 12. Further, the air conditioner is provided with a fan,
specifically, as shown in fig. 1, a processing flow for a media advertisement traffic request in the data management system provided in the embodiment of the present application is specifically as follows:
1) media advertisement traffic request adaptation, where one of the steps is to convert the IP to a city ID according to rules, the request will essentially carry the current IP address of the current user.
2) An advertisement decision is made, the system integrates various conditions to make a decision, if the decided delivery strategy is regional monitoring, a corresponding monitoring code is found according to the city ID, and if the city ID is not found, default monitoring is used; and if the decided releasing strategy is not regional monitoring or releasing is not decided, calling other processing logics.
3) And returning advertisement information according to the requirement of the media, and returning fixed content if the decision of not releasing is made in the last step so as to judge whether the advertisements are returned or not by the media.
4) The media receives the advertisement information, if the advertisement information is 204, no advertisement is displayed, if the advertisement information is not 204, the advertisement is displayed to the user, meanwhile, a request is sent to the exposure monitoring code, and when the advertisement is clicked, a request is sent to the click monitoring code again.
5) After receiving the exposure or click request, the third party monitors and records the request and performs statistical analysis, and finally, the report data of the sub-cities can be sent to the advertiser.
3) To 5), the same processing flow is adopted regardless of the region monitoring. In other words, the regional monitoring is implemented in step 2), and the advertising policy system 14 is independent of the third party monitoring system 16.
In the embodiment of the invention, the client is used for setting an advertisement putting strategy, setting at least one city to be put with advertisements and at least one monitoring code corresponding to the city to be put with advertisements according to the advertisement putting strategy, and generating storage information according to the advertisement putting strategy and the corresponding at least one monitoring code; the advertisement strategy system is used for receiving an advertisement flow request sent by a medium, converting an IP address in the advertisement flow request into a city ID according to a preset rule, matching an advertisement putting strategy according to the advertisement flow request and the advertisement strategy, and matching a monitoring code according to the city ID and stored information if the matched advertisement putting strategy is regional monitoring; if the matching is successful, returning the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, sending a monitoring request instruction to a third-party monitoring system by the media; the third-party monitoring system is used for receiving the monitoring request instruction, counting the records of advertisement exposure and click of each city according to the monitoring request instruction, and generating analysis data according to the records, so that the purpose of reducing the calculation resources of the advertisement putting strategies is achieved, the technical effect of improving the advertisement putting management efficiency is achieved, and the technical problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art is solved.
Example 2
In accordance with an embodiment of the present invention, there is provided a method embodiment of a method of data management, it being noted that the steps illustrated in the flowchart of the figure may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than that presented herein.
Fig. 2 is a flowchart of a method for data management on a client side according to an embodiment of the present invention, and as shown in fig. 2, when applied to the system in embodiment 2, on the client side, the method for data management provided by the embodiment of the present application includes the following steps:
according to another aspect of the embodiments of the present invention, there is also provided a method for data management, including:
step S202, a client sets an advertisement putting strategy;
step S204, the client sets at least one city to be advertised and a monitoring code corresponding to the city to be advertised according to the advertising strategy;
and step S206, the client generates storage information according to the advertisement putting strategy and the corresponding at least one monitoring code.
Optionally, the method for data management provided by the embodiment of the present application further includes that the client stores storage information through the storage system, where the storing information includes: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information; the client calls the remote dictionary service through the communication interface, and stores the storage information according to the remote dictionary service.
Specifically, with reference to steps S202 to S206, at the client side, in the data management method provided in the embodiment of the present application, a user only needs to create one advertisement delivery policy, target all cities that need to be delivered, and then set monitoring codes in different cities, as shown in fig. 3, fig. 3 is a schematic view of a setting interface in the data management method at the client side according to the embodiment of the present invention.
The storage information is stored in a data block and/or a Remote Dictionary service (Remote Dictionary Server), and the storage in the database is as follows: a policy ID (i.e., policy identification information in the embodiment of the present application), a city ID (i.e., a monitoring code of at least one city to be advertised corresponding to the policy identification information in the embodiment of the present application), an exposure monitoring code (i.e., an exposure monitoring code in the embodiment of the present application), and a click monitoring code (i.e., a click monitoring code in the embodiment of the present application); storage structure fig. 4 is a schematic diagram of fig. 4, where fig. 4 is a schematic diagram of data storage in a method for managing data on a client side according to an embodiment of the present invention.
The data in Redis for use by the subsequent advertisement decision system, the key is the policy ID + the region ID, and the value is the monitoring code, as shown in fig. 5, fig. 5 is a schematic diagram of the data in Redis in the method for managing data at the client side according to the embodiment of the present invention.
In the embodiment of the invention, an advertisement putting strategy is set through a client; the client sets at least one city to be advertised and a monitoring code corresponding to the city to be advertised according to the advertising strategy; the client generates the storage information according to the advertisement putting strategy and the corresponding at least one monitoring code, and achieves the purpose of reducing the computing resources of the advertisement putting strategy, thereby realizing the technical effect of improving the advertisement putting management efficiency, and further solving the technical problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art.
Example 3
According to another aspect of the embodiments of the present invention, there is further provided a method for data management, fig. 6 is a schematic flowchart of a method for data management on an advertisement policy system side according to an embodiment of the present invention, as shown in fig. 6, applied to the system in embodiment 1 above, and on the advertisement policy system side, the method for data management provided in the embodiments of the present application includes the following steps:
step S602, the advertisement strategy system converts the IP address information in the advertisement flow request into a city ID according to a preset rule;
step S604, if the advertisement delivery strategy matched with the advertisement flow request is region monitoring, the advertisement strategy system matches a monitoring code in the storage information of the client according to the city ID;
step S606, if the matching is successful, the advertisement strategy system returns the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system.
Optionally, the method for data management provided in the embodiment of the present application further includes: if the matching fails, the advertisement strategy system returns the advertisement information and the preset monitoring to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to a third-party monitoring system; and if the delivery strategy matched with the advertisement flow request is not regional monitoring or the advertisement is set not to be delivered, matching the corresponding processing flow by the advertisement strategy system.
Specifically, with reference to steps S602 to S606, on the advertisement policy system side, the data management method provided in the embodiment of the present application specifically includes:
1) the advertisement policy system adapts to advertisement traffic requests, one of which is to convert the IP into a city ID according to rules, the requests basically carrying the current IP address of the current user.
2) An advertisement decision is made, the system integrates various conditions to make a decision, if the decided delivery strategy is regional monitoring, a corresponding monitoring code is found according to the city ID, and if the city ID is not found, default monitoring is used; and if the decided releasing strategy is not regional monitoring or releasing is not decided, calling other processing logics.
3) And returning advertisement information according to the requirement of the media, and returning fixed content if the decision of not releasing is made in the last step so as to judge whether the advertisements are returned or not by the media.
4) The advertisement strategy system receives the advertisement information, if the advertisement information is 204, no advertisement is displayed, if the advertisement information is not 204, the advertisement is displayed to the user, meanwhile, a request is sent to the exposure monitoring code, and when the advertisement is clicked, a request is sent to the click monitoring code again.
In the embodiment of the invention, the IP address information in the advertisement flow request is converted into the city ID through the advertisement strategy system according to the preset rule; if the advertisement delivery strategy matched with the advertisement flow request is regional monitoring, the advertisement strategy system matches a monitoring code in the storage information of the client according to the city ID; if the matching is successful, the advertisement strategy system returns the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system, so that the purpose of reducing the computing resource of the advertisement putting strategy is achieved, the technical effect of improving the advertisement putting management efficiency is achieved, and the technical problem of low management efficiency caused by the fact that a large number of putting strategies need to be correspondingly set in the process of putting one advertisement in multiple places in the prior art is solved.
Example 4
According to another aspect of the embodiments of the present invention, there is also provided a nonvolatile storage medium, which includes a stored program, wherein, when the program runs, a device in which the nonvolatile storage medium is controlled to execute the method in the above embodiment 2 or 3.
Example 5
According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method in embodiment 2 or 3.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (11)

1. A system for data management, comprising:
client, advertisement strategy system and third party monitoring system, wherein,
the client is used for setting an advertisement putting strategy, setting at least one city to be put with an advertisement and a monitoring code corresponding to the at least one city to be put with the advertisement according to the advertisement putting strategy, and generating storage information according to the advertisement putting strategy and the corresponding at least one monitoring code;
the advertisement strategy system is used for receiving an advertisement flow request sent by a medium, converting an IP address in the advertisement flow request into a city ID according to a preset rule, matching an advertisement putting strategy according to the advertisement flow request and the advertisement strategy, and matching a monitoring code according to the city ID and the storage information if the matched advertisement putting strategy is regional monitoring; if the matching is successful, returning the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, sending a monitoring request instruction to the third-party monitoring system by the media;
and the third-party monitoring system is used for receiving the monitoring request instruction, counting the records of advertisement exposure and click of each city according to the monitoring request instruction, and generating analysis data according to the records.
2. The system of claim 1, wherein the client comprises a storage system and a communication interface, wherein,
the storage system is configured to store the storage information, where the storage information includes: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information;
the communication interface is used for calling a remote dictionary service and storing the storage information according to the remote dictionary service.
3. The system of claim 2, wherein the storage system comprises a storage medium connected to the client and/or a storage service in a network server.
4. The system of claim 1, wherein the advertisement policy system is further configured to return advertisement information and a predetermined monitoring to the media if the matching fails, and when the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system; and if the matched advertisement putting strategy is not the region monitoring, or the advertisement is set not to be put, matching a corresponding processing flow.
5. The system of claim 1, wherein the third party monitoring system comprises: a communication interface, wherein the communication interface is configured to send the analysis data to the client.
6. A method for data management, applied to the system of any one of claims 1 to 5, comprising:
the client sets an advertisement putting strategy;
the client sets at least one city to be advertised and a monitoring code corresponding to the city to be advertised according to the advertising strategy;
and the client generates storage information according to the advertisement putting strategy and the corresponding at least one monitoring code.
7. The method of claim 6, further comprising:
the client stores the storage information through a storage system, wherein the storage information comprises: strategy identification information, at least one monitoring code of a city to be advertised, an exposure monitoring code and a click monitoring code corresponding to the strategy identification information;
and the client calls a remote dictionary service through a communication interface, and stores the storage information according to the remote dictionary service.
8. A method for data management, applied to the system of any one of claims 1 to 5, comprising:
the advertisement strategy system converts the IP address information in the advertisement flow request into a city ID according to a preset rule;
if the advertisement delivery strategy matched with the advertisement flow request is regional monitoring, the advertisement strategy system matches a monitoring code in the storage information of the client according to the city ID;
if the matching is successful, the advertisement strategy system returns the advertisement and the monitoring code to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system.
9. The method of claim 8, further comprising:
if the matching fails, the advertisement strategy system returns the advertisement information and the preset monitoring to the media, and after the advertisement is exposed or clicked, the media sends a monitoring request instruction to the third-party monitoring system;
and if the delivery strategy matched with the advertisement flow request is not the regional monitoring or the advertisement is set not to be delivered, matching a corresponding processing flow by the advertisement strategy system.
10. A non-volatile storage medium, comprising a stored program, wherein the program, when executed, controls an apparatus in which the non-volatile storage medium is located to perform the method of claim 6 or 8.
11. A processor, characterized in that the processor is configured to run a program, wherein the program when running performs the method as claimed in claim 6 or 8.
CN202011429876.XA 2020-12-09 2020-12-09 Data management method and system Pending CN112465560A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202011429876.XA CN112465560A (en) 2020-12-09 2020-12-09 Data management method and system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202011429876.XA CN112465560A (en) 2020-12-09 2020-12-09 Data management method and system

Publications (1)

Publication Number Publication Date
CN112465560A true CN112465560A (en) 2021-03-09

Family

ID=74800472

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202011429876.XA Pending CN112465560A (en) 2020-12-09 2020-12-09 Data management method and system

Country Status (1)

Country Link
CN (1) CN112465560A (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108076385A (en) * 2016-11-14 2018-05-25 腾讯科技(北京)有限公司 A kind of report method and device of promotion message monitoring data
CN108734493A (en) * 2017-04-20 2018-11-02 腾讯科技(北京)有限公司 A kind of advertisement orientation launches control method, monitoring method and device
CN109886723A (en) * 2018-12-27 2019-06-14 精硕科技(北京)股份有限公司 Obtain the method and device of regional information
CN111768237A (en) * 2020-06-28 2020-10-13 京东数字科技控股有限公司 Advertisement putting method and device, electronic equipment and storage medium

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108076385A (en) * 2016-11-14 2018-05-25 腾讯科技(北京)有限公司 A kind of report method and device of promotion message monitoring data
CN108734493A (en) * 2017-04-20 2018-11-02 腾讯科技(北京)有限公司 A kind of advertisement orientation launches control method, monitoring method and device
CN109886723A (en) * 2018-12-27 2019-06-14 精硕科技(北京)股份有限公司 Obtain the method and device of regional information
CN111768237A (en) * 2020-06-28 2020-10-13 京东数字科技控股有限公司 Advertisement putting method and device, electronic equipment and storage medium

Similar Documents

Publication Publication Date Title
US8457670B2 (en) System and method for peer-to-peer advertising between mobile communication devices
US8442429B2 (en) System for providing audio messages on a mobile device
US11153362B2 (en) Network communications
CN109327496B (en) Data pushing method and device, computer equipment and storage medium
CN107370780B (en) Media pushing method, device and system based on Internet
US20110119131A1 (en) System and method for peer-to peer advertising between mobile communication devices
CN107528761A (en) A kind of method and system of wechat public number automatic information reply
US20160150396A1 (en) System and method for tracking communications network resources and utilizing non-reusable, obligated network resources to support the communications network resources
CN110544134A (en) resource processing method and device and computer storage medium
CN112163155B (en) Information processing method, device, equipment and storage medium
EP2738980B1 (en) Third-party communications to social networking system users using descriptors
WO2019056484A1 (en) Insurance product delivery management method and apparatus, computer device, and storage medium
CN108874805B (en) Data processing method and device
CN108694609B (en) Advertisement network alliance platform
TW201802742A (en) Bidding and campaign management method and system and token generating and campaign management server
CN112395024B (en) Interface calling method and related device
JP7512618B2 (en) Advertisement distribution device, advertisement distribution system, advertisement distribution method, and advertisement distribution program
WO2009003388A1 (en) Advertisement event statistic method and advertisement information system and associated devices
CN107784418B (en) List data distribution method and device
CN112465560A (en) Data management method and system
CN110009273B (en) Information processing method and device, storage medium, and electronic device
CN112801584A (en) Grouping-based order distribution method, server-side equipment and computer readable medium
CN105335362B (en) The processing method and system of real time data, instant disposal system for treating
US20190188754A1 (en) Method of advertising to a targeted buyer
CN112819529A (en) Resource guarantee product information pushing method and device based on advertisement DSP and electronic equipment

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination