CN112182388A - Method for recommending advertisement player before advertisement putting - Google Patents
Method for recommending advertisement player before advertisement putting Download PDFInfo
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- CN112182388A CN112182388A CN202011051529.8A CN202011051529A CN112182388A CN 112182388 A CN112182388 A CN 112182388A CN 202011051529 A CN202011051529 A CN 202011051529A CN 112182388 A CN112182388 A CN 112182388A
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- 238000000034 method Methods 0.000 title claims abstract description 18
- 230000000694 effects Effects 0.000 claims abstract description 13
- 238000012216 screening Methods 0.000 claims abstract description 8
- 238000007781 pre-processing Methods 0.000 claims abstract description 4
- 230000002354 daily effect Effects 0.000 claims description 3
- 230000003203 everyday effect Effects 0.000 claims description 3
- 230000003442 weekly effect Effects 0.000 claims description 3
- 238000010586 diagram Methods 0.000 description 1
- 238000011002 quantification Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
Abstract
The invention discloses a method for recommending an advertising machine before advertising. Step 1: the existing terminal equipment collects data; step 2: preprocessing the data acquired in the step 1 through a service center; and step 3: storing the preprocessed data into a database; and 4, step 4: making a decision before projection for a user according to data in a database; and 5: c, carrying out decision before putting in the step 4, and analyzing and screening data by the service center; step 6: analyzing and screening data by the service center in the step 5, and performing front-end display; and 7: the user autonomously selects the advertisement player according to the front-end display in the step 6; and 8: and placing the bill and selling the advertising machine selected by the user. The invention solves the problems that the prior art can only realize the near-far search of the advertisement machine, can not select equipment from audience and crowd of advertisement content, and can not estimate the playing data effect.
Description
Technical Field
The invention relates to the field of advertisements, in particular to a method for recommending an advertisement player before advertisement putting.
Background
With the continuous development of science and technology and economy, in the aspects of information propagation and popularization, the propaganda mode of the traditional media cannot meet the requirements of people on information, and the advertisement playing through an outdoor advertising machine becomes a main means for advertising manufacturers to popularize commodities. Compared with the traditional advertisement media, the offline advertisement machine has the advantages of wide coverage population, strong initiative, precision and enthusiasm, relatively low cost, high cost performance, strong interactivity and the like, so that offline advertisements are more and more favored by various companies and commercial tenants. But for the advertiser, it is very important to accurately place the advertisement and estimate the advertisement effect that the advertiser wants to place, but because of the limited manpower and capital and the massive internet resources, it is very difficult to accurately select the advertisement machine in the area to place the advertisement; therefore, a method for recommending an advertiser before placing an advertisement is needed.
Disclosure of Invention
The invention aims to provide a method for recommending an advertising player before advertising, which aims to solve the problems that in the prior art, only near-far retrieval of advertising player positions can be realized, equipment cannot be selected from audience groups of advertising contents, and the playing data effect cannot be estimated.
In order to achieve the purpose, the invention provides the following technical scheme:
a method of recommending an advertiser before an advertisement is placed, the method comprising the steps of:
step 1: the existing terminal equipment collects data;
step 2: preprocessing the data acquired in the step 1 through a service center;
and step 3: storing the preprocessed data into a database;
and 4, step 4: making a decision before projection for a user according to data in a database;
and 5: c, carrying out decision before putting in the step 4, and analyzing and screening data by the service center;
step 6: analyzing and screening data by the service center in the step 5, and performing front-end display;
and 7: the user autonomously selects the advertisement player according to the front-end display in the step 6;
and 8: and placing the bill and selling the advertising machine selected by the user.
Further, step 1 is specifically that a portrait acquisition device is installed at the front end of the existing advertising machine, and is used for capturing people passing through the portrait acquisition device, identifying the gender and age of the people, acquiring people flow data in each unit time period, and temporarily storing the data in the advertising machine for acquisition.
Further, the step 2 specifically includes uploading the acquired data to a service center at regular time every day, and the service center quantifies and summarizes the acquired data and stores the quantified and summarized data in association with the corresponding acquired advertisement player.
Further, the step 4 is specifically to provide an entrance to a user who needs to put an advertisement, and the user selects an advertisement player for advertisement putting through a multi-dimensional condition, wherein the multi-dimensional condition includes a region, an advertisement player star rating, a gender comparison, a gender ratio, a year comparison, a proportion occupied by different years and a traffic comparison.
Further, the step 5 is specifically that the service center provides the daily flow, the weekly flow, the male and female watching proportion and the year segment watching proportion estimated according to the historical playing effect of the advertisement player according to the selected advertisement player.
Further, the step 7 is specifically that the estimated advertisement playing effect given by the front-end display service center, and the user can select the advertisement player again according to different advertisement contents to be delivered.
Has the advantages that:
the invention realizes the quantification of the data collected and analyzed by the advertising player, provides various conditions such as position, pedestrian volume, male and female proportion and age proportion to search the advertising player, and provides the estimated playing effect data.
The invention enables the advertising people to select the advertising equipment before placing the order, can be more suitable for the advertising content, enables the audience population to be more accurate, and maximizes the advertising effect, thereby embodying the value of the advertising.
Drawings
Fig. 1 is a general block diagram of the present invention.
FIG. 2 is a flow chart of the method of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 and 2, in an embodiment of the present invention,
a method of recommending an advertiser before an advertisement is placed, the method comprising the steps of:
step 1: the existing terminal equipment collects data;
step 2: preprocessing the data acquired in the step 1 through a service center;
and step 3: storing the preprocessed data into a database;
and 4, step 4: making a decision before projection for a user according to data in a database;
and 5: c, carrying out decision before putting in the step 4, and analyzing and screening data by the service center;
step 6: analyzing and screening data by the service center in the step 5, and performing front-end display;
and 7: the user autonomously selects the advertisement player according to the front-end display in the step 6;
and 8: and placing the bill and selling the advertising machine selected by the user.
Further, step 1 is specifically that a portrait acquisition device is installed at the front end of the existing advertising machine, and is used for capturing people passing through the portrait acquisition device, identifying the gender and age of the people, acquiring people flow data in each unit time period, and temporarily storing the data in the advertising machine for acquisition.
Further, the step 2 specifically includes uploading the acquired data to a service center at regular time every day, and the service center quantifies and summarizes the acquired data and stores the quantified and summarized data in association with the corresponding acquired advertisement player.
Further, the step 4 is specifically to provide an entrance to a user who needs to put an advertisement, and the user selects an advertisement player for advertisement putting through a multi-dimensional condition, wherein the multi-dimensional condition includes a region, an advertisement player star rating, a gender comparison, a gender ratio, a year comparison, a proportion occupied by different years and a traffic comparison.
Further, the step 5 is specifically that the service center provides the daily flow, the weekly flow, the male and female watching proportion and the year segment watching proportion estimated according to the historical playing effect of the advertisement player according to the selected advertisement player.
Further, the step 7 is specifically that the estimated advertisement playing effect given by the front-end display service center, and the user can select the advertisement player again according to different advertisement contents to be delivered.
Example 2
An individual who operates a children clothing store wants to make a hot sale advertisement for own clothing, and due to the fact that an entity store exists, the advertisement putting range can be determined, then terminal equipment nearby the periphery of the store can be searched out through a platform, the terminal equipment is screened out according to the proportions of old, young and young, regional equipment with high proportion of children is selected, after equipment meeting conditions is selected, the estimation effect of the advertisement putting is checked, and the equipment can be widely put or returned to the previous step for selecting the equipment again.
Example 3
An enterprise operating a chain restaurant wants to promote a package of products of its own when meeting holidays. The enterprise can screen out the equipment where the chain stores are located according to regions, select the equipment with higher pedestrian volume, select the equipment, check the estimation effect, adjust the selected equipment and finally put advertisements.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Claims (6)
1. A method for recommending an advertiser before advertisement placement, the method comprising the steps of:
step 1: the existing terminal equipment collects data;
step 2: preprocessing the data acquired in the step 1 through a service center;
and step 3: storing the preprocessed data into a database;
and 4, step 4: making a decision before projection for a user according to data in a database;
and 5: c, carrying out decision before putting in the step 4, and analyzing and screening data by the service center;
step 6: analyzing and screening data by the service center in the step 5, and performing front-end display;
and 7: the user autonomously selects the advertisement player according to the front-end display in the step 6;
and 8: and placing the bill and selling the advertising machine selected by the user.
2. The method of claim 1, wherein the step 1 is to install a human figure collecting device at the front end of the existing advertising machine to capture people passing through the human figure collecting device, identify the gender and age of the people, collect the people flow data in each unit time period, and temporarily store the data in the advertising machine.
3. The method according to claim 1, wherein the step 2 is specifically that the collected data is uploaded to a service center at regular time every day, and the service center quantifies and summarizes the collected data and stores the data in association with the corresponding advertisement collecting machine.
4. The method of claim 1, wherein the step 4 is specifically to provide an entrance to a user needing to place advertisements, and the user selects the advertisement placement machine according to a multidimensional condition, wherein the multidimensional condition includes a region, an advertisement machine star rating, a gender comparison, a gender ratio, a year comparison, a proportion of different years, and a traffic comparison.
5. The method of claim 1, wherein the step 5 is specifically that the service center provides a daily flow, a weekly flow, a male and female watching ratio and a year-of-watching ratio estimated according to a historical playing effect of the advertisement player according to the selected advertisement player.
6. The method according to claim 1, wherein the step 7 is specifically that the estimated advertisement playing effect given by the front-end display service center is used, and the user can select the advertisement player again according to different advertisement contents to be delivered.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011051529.8A CN112182388A (en) | 2020-09-29 | 2020-09-29 | Method for recommending advertisement player before advertisement putting |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011051529.8A CN112182388A (en) | 2020-09-29 | 2020-09-29 | Method for recommending advertisement player before advertisement putting |
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| Publication Number | Publication Date |
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| CN112182388A true CN112182388A (en) | 2021-01-05 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN202011051529.8A Pending CN112182388A (en) | 2020-09-29 | 2020-09-29 | Method for recommending advertisement player before advertisement putting |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113221002A (en) * | 2021-05-19 | 2021-08-06 | 支付宝(杭州)信息技术有限公司 | Information display method and device |
| CN115392980A (en) * | 2022-09-06 | 2022-11-25 | 杭州储秀网络科技股份有限公司 | Accurate delivery system of new media advertisement |
Citations (4)
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| WO2016093588A1 (en) * | 2014-12-09 | 2016-06-16 | 남기원 | Broadcast advertisement control system and method therefor |
| CN109559147A (en) * | 2018-10-11 | 2019-04-02 | 北京奇虎科技有限公司 | Predictor method, device, server and the readable storage medium storing program for executing of ad traffic |
| CN110852814A (en) * | 2020-01-14 | 2020-02-28 | 深圳惠通天下信息技术有限公司 | Advertisement delivery self-service system and method |
| CN111242683A (en) * | 2020-01-10 | 2020-06-05 | 深圳市胜博恩科技有限公司 | Method and device for self-service delivery of advertisement content, storage medium and computer equipment |
-
2020
- 2020-09-29 CN CN202011051529.8A patent/CN112182388A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2016093588A1 (en) * | 2014-12-09 | 2016-06-16 | 남기원 | Broadcast advertisement control system and method therefor |
| CN109559147A (en) * | 2018-10-11 | 2019-04-02 | 北京奇虎科技有限公司 | Predictor method, device, server and the readable storage medium storing program for executing of ad traffic |
| CN111242683A (en) * | 2020-01-10 | 2020-06-05 | 深圳市胜博恩科技有限公司 | Method and device for self-service delivery of advertisement content, storage medium and computer equipment |
| CN110852814A (en) * | 2020-01-14 | 2020-02-28 | 深圳惠通天下信息技术有限公司 | Advertisement delivery self-service system and method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113221002A (en) * | 2021-05-19 | 2021-08-06 | 支付宝(杭州)信息技术有限公司 | Information display method and device |
| CN115392980A (en) * | 2022-09-06 | 2022-11-25 | 杭州储秀网络科技股份有限公司 | Accurate delivery system of new media advertisement |
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Application publication date: 20210105 |