CN102222306A - Method and system for feeding back putting effect of unidirectional video advertisement - Google Patents
Method and system for feeding back putting effect of unidirectional video advertisement Download PDFInfo
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- CN102222306A CN102222306A CN2011101715614A CN201110171561A CN102222306A CN 102222306 A CN102222306 A CN 102222306A CN 2011101715614 A CN2011101715614 A CN 2011101715614A CN 201110171561 A CN201110171561 A CN 201110171561A CN 102222306 A CN102222306 A CN 102222306A
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Abstract
The invention discloses a method for feeding back the putting effect of a unidirectional video advertisement. The method comprises the following steps of: 101, configuring an image acquisition terminal and an information transmitting device on a video playing terminal for putting an advertisement and configuring an analysis and judgment server in a central machine room of an advertisement operator; 102, continuously acquiring image information of field advertisement audiences from the image acquisition terminal by using the information transmitting device and transmitting the image information to the analysis and judgment server; and 103, analyzing the characteristic information and interest degree information of the advertisement audiences from each video playing terminal by using the analysis and judgment server in combination with video advertisement contents and generating a judgment report specific to every advertisement putting effect according to an analysis result based on a set template. In the method, the interest degree information of the advertisement audiences on an advertisement is extracted by acquiring the image information of the video advertisement audiences, so that human influence factors are eliminated; and the method has a wide application range, and is not limited to a system in which a user can select playing contents.
Description
Technical field
The present invention relates to a kind of technology of obtaining advertisement delivery effect, relate in particular to one-way video advertisement delivery effect feedback technique based on dynamic portrait mode of figure identification.
Background technology
Along with the progress of science and technology and information, advertisement is all-pervasive in public lives, and newspaper, TV, elevator, mobile phone, public transport etc. become the important carrier of current advertisement.For work with live in the city crowd of skyscraper, even do not read newspaper and TV, do not take transit bus and subway, but generally all to wait elevator and sit elevator, so building (elevator) advertisement is more and more universal.The building advertisement Play System covers the main high-grade intelligent office buildings in city, and audient colony is effectively distinguished in crowded medium-to-high grade well-known commercial building and medium-to-high grade residential quarters, improves the frequency that advertisement transmits greatly.
Advertisement delivery effect is the common important information of paying close attention to of advertisement putting owner and advertisement operators, is watching advertisement as which target group is arranged actually, generally is easier to be paid close attention at what period advertisement ratio etc.The existing technology of obtaining advertisement delivery effect information mainly is divided into two classes: a class is the technology that relies on the commercial audience manual feedback, for example phone or other medium survey, audient's handheld electronic information feedback device (seeing Chinese patent application 200910052920.7) etc.; Another kind of is the technology that analysis user is selected play content, and user's switching channels information logging software (seeing Chinese patent application 200910080586.6) etc. for example is installed in top box of digital machine.
The technology that relies on the commercial audience manual feedback is subject to the audient and cooperates the wish of feedback and human factor more, is difficult for obtaining the real sample information of sufficient amount; Analysis user selects the technology of play content can only reflect audient's degree of concern indirectly, and only limits to the system that the user can select play content.
Summary of the invention
The technical problem to be solved in the present invention is, a kind of one-way video advertisement delivery effect feedback method and system are provided, and overcomes the deficiency of existing advertisement delivery effect feedback technique.
The scheme that the present invention solves the problems of the technologies described above is, a kind of one-way video advertisement delivery effect feedback method is provided, and comprises the steps:
A, at the video playing terminal place of advertisement delivery configuration image acquisition terminal and information transmission device, in the central machine room Allocation Analysis of advertisement operators and pass judgment on server;
B, information transmission device continue to obtain live commercial audient's image information from the image acquisition terminal, and send to analysis and pass judgment on server;
C, analysis and judge server are in conjunction with the video ads content, analysis is from the characteristic information and the interest level information thereof of the commercial audience at each video playing terminal place, and generates judge report at each advertisement delivery effect according to analysis result data according to the template of setting.
The detailed step of step c is as follows:
C1, analysis and judge server receive the live commercial audient image information from each video playing terminal place;
C2, analysis and judge server sync are obtained the video ads content information of advertisement operators, and extract the advertisement and identifier and the broadcast slot of each section advertisement from this video ads content information;
C3, analysis and judge server are analyzed the dynamic figure information that mates in the commercial audience image information according to the advertisement and identifier and the broadcast slot that obtain, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
C4, analysis and judge server according to the template of setting, generate the judge report at each advertisement delivery effect according to analysis result data.
Concrete, described analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.
Concrete, the characteristic information of described commercial audience comprises number, everyone sex and age; Described interest level information draws by expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
Concrete, described advertisement and identifier is specified by advertisement operators, is embedded in the video ads content or is defined in the video ads content server, is used for one section advertisement of unique identification.
Another object of the present invention provides a kind of one-way video advertisement delivery effect feedback system, comprising:
At least one video playing terminal is used for the advertisement of real-time play one-way video;
The video ads content server is used for one-way video formulating programme and programme content are sent to video playing terminal;
The image acquisition terminal is positioned at each place, video playing terminal place, is used for gathering in real time the commercial audience image information at scene, video playing terminal place;
Information transmission device is positioned at place, video playing terminal place, is used for continuing to obtain live commercial audient's image information from the image acquisition terminal, and sends to analysis and pass judgment on server;
Analyze and pass judgment on server; Be used to obtain the live commercial audient's of each video playing terminal place image information, and in conjunction with the video ads content information, analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and be used for passing judgment on report according to the template generation of setting at the input effect of each advertisement according to analysis result.
Concrete, analyze and the judge server unit, comprising:
Commercial audience image information interface unit is used for receiving in real time the commercial audience image information at each video playing terminal place;
Video ads content information interface unit is used for obtaining the video ads content information from the video ads content server synchronously;
The advertisement and identifier recognition unit is used for obtaining from the video ads content information that obtains the advertisement and identifier and the broadcast slot of each section advertisement;
Dynamic Identification of Images unit, be used in conjunction with the video ads content information, analyze the dynamic figure information that mates with the video ads broadcast slot in the commercial audience image information, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
The analysis report generation unit is used according to analysis result data, generates at the input effect of each advertisement according to the template of setting and passes judgment on report.
Further, described information transmission device is connected with analysis and judge server by the wired or wireless communication network.
Concrete, the characteristic information of described commercial audience comprises the number of commercial audience, everyone sex and age; Described interest level information is to draw by expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
The invention has the beneficial effects as follows: the present invention is by obtaining video ads audient image information, the characteristic information of identification commercial audience, and concentrated facial expression and the body language information of analyzing commercial audience, thereby extract the interest level information of commercial audience to advertisement, obtain objective advertisement delivery effect judge report and do not rely on the wish that the audient cooperates feedback, got rid of artifical influence factor; The scope of application is wide, is not limited to the system that the user can select play content.
Description of drawings
Fig. 1 is the process flow diagram of one-way video advertisement delivery effect feedback method embodiment of the present invention;
Fig. 2 is the structured flowchart of one-way video advertisement delivery effect feedback system embodiment of the present invention;
Fig. 3 is the structured flowchart of another embodiment of one-way video advertisement delivery effect feedback system of the present invention;
Fig. 4 is analysis of the present invention and the structured flowchart of passing judgment on the server implementation example.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below with reference to drawings and Examples, the present invention is described in further detail.
The present invention gathers the commercial audience image information at the video playing terminal place, send to the analysis of central machine room and pass judgment on server by the commercial audience image information that will collect, concentrate and adopt dynamic portrait mode of figure recognition technology, initiatively judge the degree of concern of commercial audience to the advertisement delivery content, and crowd's classification of identification commercial audience, the Back ground Information that obtains the judge advertisement delivery effect generates the evaluation result of each advertisement delivery effect.All calculating is carried out at central machine room, has alleviated the computation burden at video playing terminal place.
Referring to Fig. 1, be the process flow diagram of one-way video advertisement delivery effect feedback method embodiment of the present invention.Comprise the steps:
S101 is at the video playing terminal place of advertisement delivery configuration image acquisition terminal and information transmission device, at the central machine room Allocation Analysis and the judge server of advertisement operators.Described video playing terminal is the LCDs that advertisement operators is deployed in building hall or lift port.Described image acquisition terminal can adopt digital camera, aiming at the on-the-spot continuous digital picture of audient's direction picked-up of video playing terminal front, generates the commercial audience image information, and this commercial audience image information is transmitted by information transmission device.
S102, information transmission device continue to obtain live commercial audient's image information from the image acquisition terminal, and send to analysis and pass judgment on server.
In this step, for fear of bringing computation burden to the video playing terminal place, so the present invention is with the live commercial audient's of each video playing terminal place collection image information, information transmission device by local disposition, the center that is sent to is analyzed and is passed judgment on server, carries out collective analysis and calculating.Described information is sent device to pass through wired or wireless communication network and analysis and is passed judgment on server and is connected.
S103, analyze and pass judgment on server in conjunction with the video ads content, analysis is from the characteristic information and the interest level information thereof of the commercial audience at each video playing terminal place, and generates judge report at each advertisement delivery effect according to analysis result according to the template of setting.
In this step, analyze and pass judgment on the image information that server receives the live commercial audient who gathers from each video playing terminal place, analyzing and pass judgment on the digital video advertising signal that server can obtain advertisement operators synchronously simultaneously is the video ads content, analyze and pass judgment on server analyze detect one section advertisement and identifier in the digital video advertising signal and reach, only identify after, the dynamic digital image in the commercial audience image information is analyzed continuously.The target of analyzing is to extract the characteristic information information of following commercial audience, comprises that (1) current period watches the number situation of this section advertisement; (2) individual's age roughly of watching this section advertisement current period; (3) the current period is watched the individual sex of this section advertisement; And watch the individual facial expression and the expressed interest level of body language information extraction of this section advertisement, the interest level information that draws to be under the jurisdiction of one of following three classification by the current period: interested especially, interested, lose interest in.
In addition, advertisement and identifier is specified by advertisement operators described in the present embodiment, being embedded in the video ads content or being defined in the video ads content server, be used for one section advertisement of unique identification, can be that the advertisement numbering also can be advertised name or the self-defining identifier of other advertisement operators.
Analyze and pass judgment on server detect certain section advertisement after sign, promptly stop to analyze, the analysis data result that contains the characteristic information of commercial audience and interest level information is added advertisement and identifier, advertisement putting place and advertisement putting rises, end time information after, generate judge report according to predefined template at the input effect of certain advertisement.Next section advertisement begins post analysis and transmits the operation that server repeats above-mentioned 102-103.Analyzing and pass judgment on server analyzes the image information of each video playing terminal place commercial audience and generates the concrete step of reporting as follows:
The live commercial audient image information of server reception from each video playing terminal place analyzed and passed judgment on to step 1.
Step 2 is analyzed and the judge server sync is obtained the video ads content information of advertisement operators, and extracts the advertisement and identifier and the broadcast slot of each section advertisement from this video ads content information.
Server is analyzed and passed judgment on to step 3 according to the advertisement and identifier and the broadcast slot that obtain, analyzes the dynamic figure information that mates in the commercial audience image information, extracts the characteristic information and the interest level information of commercial audience, generates analysis result data.
Server is analyzed and passed judgment on to step 4 according to the template of analysis result data according to setting, generates the judge report at each advertisement delivery effect.
In this step, analyze and pass judgment on server according to analysis result data, according to throwing in place, release time, concern crowd age, pay close attention to crowd's sex, adding up the interest level of live commercial audient, can generate advertisement delivery effect according to electronic data sheet and curve map form in the setting template and pass judgment on report each advertisement.
Referring to Fig. 2, be the structured flowchart of one-way video advertisement delivery effect feedback system embodiment of the present invention, present embodiment is to know the advertisement delivery effect feedback system according to what one-way video advertisement delivery effect feedback method of the present invention made up based on dynamic portrait mode of figure.The system of present embodiment comprises:
N video playing terminal is used for the advertisement of real-time play one-way video.Described video playing terminal is the LCDs that advertisement operators is deployed in building hall or lift port.
N image acquisition terminal is positioned at each place, video playing terminal place, is used for gathering in real time the preceding on-the-spot commercial audience image information of video playing terminal.Described image acquisition terminal can adopt digital camera, aiming at the on-the-spot continuous digital picture of commercial audience direction picked-up of video playing terminal front, generates the commercial audience image information, and this commercial audience image information is sent to information transmission device.
N information transmission device is positioned at each place, video playing terminal place, is used for continuing to obtain live commercial audient's image information from the image acquisition terminal, and sends to analysis and pass judgment on server;
Analyze and pass judgment on server; Be used to obtain the live commercial audient's of each video playing terminal place image information, and in conjunction with the video ads content information, analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and be used for passing judgment on report according to the template generation of setting at the input effect of each advertisement according to analysis result.
In addition, information transmission device of the present invention can not be with video playing terminal one to one, for example the image acquisition terminal at a plurality of video terminals place of same building all is connected with same information transmission device by the network equipment, the image information of the commercial audience that a plurality of image acquisition terminals are gathered is sent to through same information transmission device and analyzes and the judge server, referring to the structured flowchart that Figure 3 shows that another embodiment of one-way video advertisement delivery effect feedback system of the present invention.Analysis and judge server are arranged on the central machine room of advertisement operators, if the words of distributed deployment also can classification deployment analysis and judge server.
Coupling system embodiment referring to Fig. 4, is analysis of the present invention and judge server implementation example structural drawing, comprising:
Commercial audience image information interface unit 401 is used for receiving in real time the commercial audience image information at each video playing terminal place;
Video ads content information interface unit 402 is used for obtaining the video ads content information from the video ads content server synchronously;
Advertisement and identifier recognition unit 403 is used for obtaining from the video ads content information that obtains the advertisement and identifier and the broadcast slot of each section advertisement;
Dynamic Identification of Images unit 404, be used in conjunction with the video ads content information, analyze the dynamic figure information that mates with the video ads broadcast slot in the commercial audience image information, extract the characteristic information and the interest level information of commercial audience, generate analysis result data.Described interest level information is to draw by expression information and the body language information of analyzing commercial audience in the commercial audience image information, the interest level information that draws is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
Analysis report generation unit 405 is used according to analysis result data, generates at the input effect of each advertisement according to the template of setting and passes judgment on report.Analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.The characteristic information of described commercial audience comprises number, everyone sex and age; Described interest level information is to draw by expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, within the spirit and principles in the present invention not all, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (10)
1. one-way video advertisement delivery effect feedback method is characterized in that, comprises the steps:
A, at the video playing terminal place of advertisement delivery configuration image acquisition terminal and information transmission device, in the central machine room Allocation Analysis of advertisement operators and pass judgment on server;
B, information transmission device continue to obtain live commercial audient's image information from the image acquisition terminal, and send to analysis and pass judgment on server;
C, analysis and judge server are in conjunction with the video ads content, analysis is from the characteristic information and the interest level information thereof of the commercial audience at each video playing terminal place, and generates judge report at each advertisement delivery effect according to analysis result data according to the template of setting.
2. one-way video advertisement delivery effect feedback method according to claim 1 is characterized in that the detailed step of step c is as follows:
C1, analysis and judge server receive the live commercial audient image information from each video playing terminal place;
C2, analysis and judge server sync are obtained the video ads content information of advertisement operators, and extract the advertisement and identifier and the broadcast slot of each section advertisement from this video ads content information;
C3, analysis and judge server are analyzed the dynamic figure information that mates in the commercial audience image information according to the advertisement and identifier and the broadcast slot that obtain, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
C4, analysis and judge server according to the template of setting, generate the judge report at each advertisement delivery effect according to analysis result data.
3. one-way video advertisement delivery effect feedback method as claimed in claim 1 or 2 is characterized in that,
Described analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.
4. as one-way video advertisement delivery effect feedback method as described in the claim 3, it is characterized in that the characteristic information of described commercial audience comprises number, everyone sex and age; Described interest level information draws by expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
5. as one-way video advertisement delivery effect feedback method as described in the claim 4, it is characterized in that described advertisement and identifier is specified by advertisement operators, be embedded in the video ads content or be defined in the video ads content server, be used for one section advertisement of unique identification.
6. one-way video advertisement delivery effect feedback system comprises at least one video playing terminal, and the video ads content server is characterized in that, described system also comprises:
The image acquisition terminal is positioned at each place, video playing terminal place, is used for gathering in real time the commercial audience image information at scene, video playing terminal place;
Information transmission device is positioned at place, video playing terminal place, is used for continuing to obtain live commercial audient's image information from the image acquisition terminal, and sends to analysis and pass judgment on server;
Analyze and pass judgment on server; Be used to obtain the live commercial audient's of each video playing terminal place image information, and in conjunction with the video ads content information, analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and be used for passing judgment on report according to the template generation of setting at the input effect of each advertisement according to analysis result.
7. as one-way video advertisement delivery effect feedback system as described in the claim 6, it is characterized in that described analysis and pass judgment on server unit comprises:
Commercial audience image information interface unit is used for receiving in real time the commercial audience image information at each video playing terminal place;
Video ads content information interface unit is used for obtaining the video ads content information from the video ads content server synchronously;
The advertisement and identifier recognition unit is used for obtaining from the video ads content information that obtains the advertisement and identifier and the broadcast slot of each section advertisement;
Dynamic Identification of Images unit, be used in conjunction with the video ads content information, analyze the dynamic figure information that mates with the video ads broadcast slot in the commercial audience image information, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
The analysis report generation unit is used according to analysis result data, generates at the input effect of each advertisement according to the template of setting and passes judgment on report.
8. as one-way video advertisement delivery effect feedback system as described in claim 6 or 7, it is characterized in that described information send device to pass through the wired or wireless communication network with analysis and pass judgment on server and be connected.
9. as one-way video advertisement delivery effect feedback system as described in claim 6 or 7, it is characterized in that described advertisement delivery effect is passed judgment on report and comprised: the characteristic information and the interest level information of throwing in place, release time, advertisement and identifier, commercial audience.
10. as one-way video advertisement delivery effect feedback system as described in the claim 9, it is characterized in that the characteristic information of described commercial audience comprises the number of commercial audience, everyone sex and age; Described interest level information is to draw by expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
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| CN2011101715614A CN102222306A (en) | 2011-06-23 | 2011-06-23 | Method and system for feeding back putting effect of unidirectional video advertisement |
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| CN103139290A (en) * | 2013-01-22 | 2013-06-05 | 北京建筑工程学院 | Multimedia terminal system with market research function and work method thereof |
| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN106682637A (en) * | 2016-12-30 | 2017-05-17 | 深圳先进技术研究院 | Display item attraction degree analysis and system |
| CN108256900A (en) * | 2017-12-29 | 2018-07-06 | 佛山市幻云科技有限公司 | Advertisement broadcast method, device and system |
| CN108898410A (en) * | 2018-05-04 | 2018-11-27 | 厦门快商通信息技术有限公司 | The effect analysis method and device of medium are launched in a kind of advertisement |
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| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN103747303B (en) * | 2014-02-07 | 2016-01-13 | 合一信息技术（北京）有限公司 | A kind of advertisement placement method and device chasing after throwing for crowd's orientation |
| CN106682637A (en) * | 2016-12-30 | 2017-05-17 | 深圳先进技术研究院 | Display item attraction degree analysis and system |
| CN108256900A (en) * | 2017-12-29 | 2018-07-06 | 佛山市幻云科技有限公司 | Advertisement broadcast method, device and system |
| CN112967081A (en) * | 2018-01-29 | 2021-06-15 | 河北三川科技有限公司 | Advertisement putting effect monitoring method |
| CN112967080A (en) * | 2018-01-29 | 2021-06-15 | 河北三川科技有限公司 | Advertisement putting effect monitoring system |
| CN112967081B (en) * | 2018-01-29 | 2022-09-02 | 河北三川科技有限公司 | Advertisement putting effect monitoring method |
| CN108898410A (en) * | 2018-05-04 | 2018-11-27 | 厦门快商通信息技术有限公司 | The effect analysis method and device of medium are launched in a kind of advertisement |
| CN109003141A (en) * | 2018-07-30 | 2018-12-14 | 杨超 | A kind of outdoor media dispensing Valuation Method |
| CN109544216A (en) * | 2018-11-02 | 2019-03-29 | 长春众鼎科技有限公司 | Bus platform advertisement intelligent jettison system and its method based on video monitoring |
| CN113239231A (en) * | 2020-04-27 | 2021-08-10 | 闵雯 | Advertisement putting management system based on big data |
| CN113239231B (en) * | 2020-04-27 | 2024-04-05 | 联创云科网络科技(北京)股份有限公司 | Advertisement putting management system based on big data |
| CN113342334A (en) * | 2021-04-23 | 2021-09-03 | 阿里巴巴（中国）有限公司 | Visual design putting method and device |
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Application publication date: 20111019 |