CN102306360A - Feedback method of launching effect of unidirectional video advertising and system - Google Patents

Feedback method of launching effect of unidirectional video advertising and system Download PDF

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Publication number
CN102306360A
CN102306360A CN201110171542A CN201110171542A CN102306360A CN 102306360 A CN102306360 A CN 102306360A CN 201110171542 A CN201110171542 A CN 201110171542A CN 201110171542 A CN201110171542 A CN 201110171542A CN 102306360 A CN102306360 A CN 102306360A
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information
advertisement
video
commercial audience
analysis
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CN201110171542A
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Chinese (zh)
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肖志辉
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Maipu Communication Technology Co Ltd
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Maipu Communication Technology Co Ltd
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Priority to CN201110171542A priority Critical patent/CN102306360A/en
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Abstract

The invention discloses a feedback method of a launching effect of a unidirectional video advertising, which comprises the following steps of: S101, configuring an image collecting terminal and an information analyzing and transmitting device on a video playing terminal of launching the advertising; configuring a judging server in a central machinery room of an advertising operator; S102, continuously obtaining advertising audience image information from the image collecting terminal by the information analyzing and transmitting device; analyzing characteristic information of advertising audience and information of interesting degree according to the contents of the video advertising; S103, transmitting analyzing result data in step b to the judging server by the information analyzing and transmitting device; and S104, generating judging reports in accordance with each advertising launching effect according to a set template by the judging server. According to the invention, the information of the interesting degree of the advertising audience for the advertising is extracted by obtaining the image information of video advertising audience; human factors are eliminated; the application range is wide; and the system enables users to select any playing content.

Description

One-way video advertisement delivery effect feedback method and system
Technical field
The present invention relates to a kind of technology of obtaining advertisement delivery effect, relate in particular to one-way video advertisement delivery effect feedback technique based on dynamic portrait mode of figure identification.
Background technology
Along with the progress of science and technology and information, advertisement is all-pervasive in public lives, and newspaper, TV, elevator, mobile phone, public transport etc. become the important carrier of current advertisement.For work with live in the city crowd of skyscraper, even do not read newspaper and TV, do not take transit bus and subway, but generally all to wait elevator and seat elevator, so building (elevator) advertisement is more and more universal.The building advertisement Play System covers the main high-grade intelligent office buildings in city, and audient colony is effectively distinguished in crowded medium-to-high grade well-known commercial building and medium-to-high grade residential quarters, improves the frequency that advertisement transmits greatly.
Advertisement delivery effect is the common important information of paying close attention to of advertisement putting owner and advertisement operators, is watching advertisement as which target group is arranged actually, generally is easier to paid close attention at what period advertisement ratio etc.The existing technology of obtaining advertisement delivery effect information mainly is divided into two types: one type is the technology that relies on the commercial audience manual feedback, for example phone or other medium survey, audient's handheld electronic information feedback device (seeing one Chinese patent application 200910052920.7) etc.; Another kind of is the technology that analysis user is selected play content, and user's switching channels information logging software (seeing one Chinese patent application 200910080586.6) etc. for example is installed in top box of digital machine.
The technology that relies on the commercial audience manual feedback is subject to the audient and cooperates the wish of feedback and human factor more, is difficult for obtaining the real sample information of sufficient amount; Analysis user selects the technology of play content can only reflect audient's degree of concern indirectly, and only limits to the system that the user can select play content.
Summary of the invention
The technical matters that the present invention will solve is, a kind of one-way video advertisement delivery effect feedback method and system are provided, and overcomes the deficiency of existing advertisement delivery effect feedback technique.
The scheme that the present invention solves the problems of the technologies described above is, a kind of one-way video advertisement delivery effect feedback method is provided, and comprises the steps:
A, at the video playing terminal place of advertisement delivery configuration image acquisition terminal and information analysis and conveyer, pass judgment on server in the configuration of the central machine room of advertisement operators;
The lasting live commercial audient image information of obtaining from the image acquisition terminal of b, information analysis and conveyer, and the characteristic information and the interest level information thereof of combination video ads content analysis commercial audience;
C, information analysis and conveyer are sent to the judge server with the analysis result data among the step b;
D, judge server generate the judge report to the input effect of each advertisement according to the template of setting.
Further, step b comprises the steps: in detail
B1, information analysis and conveyer obtain the commercial audience image information from the image acquisition terminal;
B2, information analysis and conveyer obtain the video ads content information of advertisement operators synchronously, and from this video ads content information, extract the advertisement and identifier and the broadcast slot of each section advertisement;
B3, information analysis and conveyer are according to the advertisement and identifier and the broadcast slot that obtain; Analyze in the commercial audience image information dynamic figure information with the broadcast slot coupling of video ads; Extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
B4, information analysis and conveyer send to the judge server with analysis result data.
Concrete, said analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.
Concrete, the characteristic information of said commercial audience comprises number, everyone sex and age; Said interest level information draws through expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
Concrete, said advertisement and identifier is specified by advertisement operators, is embedded in the video ads content or is defined in the video ads content server.
Another object of the present invention provides a kind of one-way video advertisement delivery effect feedback system, comprising:
Video playing terminal is used for the advertisement of real-time play one-way video;
The video ads content server is used for one-way video formulating programme and programme content are sent to video playing terminal;
The image acquisition terminal is positioned at place, video playing terminal place, is used for gathering in real time the preceding on-the-spot commercial audience image information of video playing terminal;
Information analysis and conveyer; Be positioned at place, video playing terminal place; Be used for obtaining respectively video ads content information and commercial audience image information; In conjunction with the video ads content information; Analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and analysis result data is sent to the judge server;
Pass judgment on server, be used to receive analysis result data from various places information analysis and conveyer, gather all data after, generate to the input effect of each advertisement according to the template of setting and to pass judgment on report.
Concrete, said information acquisition and conveyer comprise:
Commercial audience image information interface unit is used for receiving in real time the commercial audience image information at image acquisition terminal;
Video ads content information interface unit is used for obtaining the video ads content information from the video ads content server synchronously;
The advertisement and identifier recognition unit is used for obtaining from the video ads content information that obtains the advertisement and identifier and the broadcast slot of each section advertisement;
Dynamically the Identification of Images unit is used to combine the video ads content information, analyzes in the commercial audience image information and the dynamic figure information of video ads content match, extracts the characteristic information and the interest level information of commercial audience, generates analysis result data;
The analysis result data generation unit is used to generate analysis result data;
Information transmitting unit, the analysis result data that is used for generating sends to the judge server.
Concrete, said judge server comprises:
Communication unit is used for communicating with the information analysis and the conveyer on each advertisement putting ground, receives the analysis result data of information analysis and conveyer;
Advertisement delivery effect is passed judgment on the unit, is used for generating advertisement delivery effect according to the characteristic information of throwing in place, release time, advertisement and identifier, commercial audience and interest level information and passes judgment on report.
Further, said information analysis and conveyer are connected with the judge server through the wired or wireless communication network.
Concrete, the characteristic information of said commercial audience comprises the number of commercial audience, everyone sex and age; Said interest level information is to draw through expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
The invention has the beneficial effects as follows: the present invention is through obtaining video ads audient image information; The characteristic information of identification commercial audience; And the facial expression and the body language information of analysis commercial audience; Thereby extract the interest level information of commercial audience to advertisement; Obtain objective advertisement delivery effect judge report and do not rely on the wish that the audient cooperates feedback, got rid of artifical influence factor; The scope of application is wide, is not limited to the system that the user can select play content.
Description of drawings
Fig. 1 is the process flow diagram of one-way video advertisement delivery effect feedback method embodiment of the present invention;
Fig. 2 is the structured flowchart of one-way video advertisement delivery effect feedback system embodiment of the present invention;
Fig. 3 is the structured flowchart that the present invention passes judgment on the server implementation example;
Fig. 4 is the structured flowchart of information analysis of the present invention and conveyer embodiment.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, below with reference to accompanying drawing and embodiment, the present invention is done further explain.
The present invention adopts dynamic portrait mode of figure recognition technology at the video playing terminal place; Initiatively judge the degree of concern of commercial audience to the advertisement delivery content; And crowd's classification of identification commercial audience; Obtain to pass judgment on the Back ground Information of advertisement delivery effect; Be sent to the judge server, pass judgment on the evaluation result that server generates each advertisement delivery effect.Audient's image information of the present invention is analyzed at the video playing terminal place, and the image information of having avoided big flow is in transmission over networks.
Referring to Fig. 1, be the process flow diagram of one-way video advertisement delivery effect feedback method embodiment of the present invention.Comprise the steps:
S101 at the video playing terminal place of playing advertisements configuration image acquisition terminal and information analysis and conveyer, passes judgment on server in the central machine room configuration of advertisement operators.Said video playing terminal is the LCDs that advertisement operators is deployed in building hall or lift port.Digital camera can be adopted in said image acquisition terminal, aiming at the on-the-spot continuous digital picture of audient's direction picked-up of video playing terminal front, generates the commercial audience image information, and this commercial audience image information is sent to information analysis and harvester.
S102, the lasting live commercial audient image information of obtaining from the image acquisition terminal of information analysis and conveyer, and the characteristic information and the interest level information thereof of combination video ads content analysis commercial audience.
In this step; The image acquisition terminal of aiming at the commercial audience direction is with the commercial audience image information of obtaining; Commercial audience image information interface unit through information analysis and conveyer gets into information analysis and conveyer; The digital video advertising signal that information analysis simultaneously and conveyer can obtain advertisement operators synchronously is the video ads content; After information analysis and conveyer are analyzed the advertisement and identifier that detects one section advertisement in the digital video advertising signal and reach, only identify, the dynamic digital image in the commercial audience image information is analyzed continuously.The target of analyzing is to extract the characteristic information information of following commercial audience, comprises that (1) current period watches the number situation of this section advertisement; (2) individual's age roughly of watching this section advertisement current period; (3) the current period is watched the individual sex of this section advertisement; And watch the individual facial expression and the expressed interest level of body language information extraction of this section advertisement, the interest level information that draws to be under the jurisdiction of one of following three classification through the current period: interested especially, interested, lose interest in.
In addition; Advertisement and identifier is specified by advertisement operators described in the present embodiment; Being embedded in the video ads content or being defined in the video ads content server, be used for one section advertisement of unique identification, can be that the advertisement numbering also can advertised name or the self-defining identifier of other advertisement operators.
S103, information analysis and conveyer are sent to the judge server with the analysis result data among the S102.
In this step; Information analysis and conveyer detect certain section advertisement after sign, promptly stop to analyze; The analysis data result that contains characteristic information and the interest level information of commercial audience is added advertisement and identifier, advertisement putting place and advertisement putting rises, end time information after, send the judge server of the central machine room that is arranged on advertisement operators to.Information analysis and conveyer repeated the operation of above-mentioned 102-103 after next section advertisement began.Information analysis and conveyer can adopt the wired or wireless network of operator in the deployment of advertisement putting ground when passing judgment on server transmission analysis result data.Concrete step is following:
Step 1, information analysis and conveyer obtain the commercial audience image information from the image acquisition terminal;
Step 2, information analysis and conveyer are obtained the video ads content information of advertisement operators synchronously, and from this video ads content information, extract the advertisement and identifier and the broadcast slot of each section advertisement;
Step 3; Information analysis and conveyer are according to the advertisement and identifier and the broadcast slot that obtain; Analyze in the commercial audience image information the dynamic figure information with the broadcast slot coupling of video ads, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
Step 4, information analysis and conveyer send to the judge server with analysis result data.
S104 passes judgment on server and generates the judge report to the input effect of each advertisement according to the template of setting.
In this step; After the judge server in the scheming room of advertisement operators receives the real-time feedback analysis result data of each section of correspondence advertisement of uploading at each advertisement putting scene through communication network; According to throwing in place, release time, concern crowd age, pay close attention to crowd's sex, adding up the interest level of live commercial audient, can generate advertisement delivery effect according to electronic data sheet and curve map form in the setting template and pass judgment on report each advertisement.
Referring to Fig. 2, be the structured flowchart of one-way video advertisement delivery effect feedback system embodiment of the present invention, present embodiment is to know the advertisement delivery effect feedback system according to what one-way video advertisement delivery effect feedback method of the present invention made up based on dynamic portrait mode of figure.The system of present embodiment comprises:
Video playing terminal is used for the advertisement of real-time play one-way video.Said video playing terminal is the LCDs that advertisement operators is deployed in building hall or lift port.
The video ads content server is used for one-way video formulating programme and Instant Ads programme content are sent to video playing terminal.
The image acquisition terminal is positioned at place, video playing terminal place, is used for gathering in real time the preceding on-the-spot commercial audience image information of video playing terminal.Digital camera can be adopted in said image acquisition terminal; Aiming at the on-the-spot continuous digital picture of commercial audience direction picked-up of video playing terminal front; Generate the commercial audience image information, and this commercial audience image information is sent to information analysis and harvester.
Information analysis and conveyer; Be positioned at place, video playing terminal place; Be used for obtaining respectively video ads content information and commercial audience image information; In conjunction with the video ads content information; Analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and analysis result data is sent to the judge server.
Pass judgment on server, be used to receive analysis result data from various places information analysis and conveyer, gather all data after, generate to the input effect of each advertisement according to the template of setting and to pass judgment on report.
Coupling system embodiment referring to Fig. 3, is analysis of the present invention and judge server implementation example structural drawing, comprises advertisement delivery effect judge unit and communication unit.
Communication unit 301 is used for communicating with the information analysis and the conveyer on each advertisement putting ground.
Advertisement delivery effect is passed judgment on unit 302; Be used for to generate advertisement delivery effect according to electronic data sheet and curve map form in the setting template and passing judgment on report according to throwing in place, release time, advertisement and identifier, concern crowd age, pay close attention to crowd's sex, adding up the interest level of live commercial audient to each advertisement.
Coupling system embodiment referring to Fig. 4, is information analysis of the present invention and conveyer specific embodiment structural drawing, comprising:
Commercial audience image information interface unit 401 is used for receiving in real time the commercial audience image information at image acquisition terminal.
Video ads content information interface unit 402 is used for obtaining the video ads content information from the video ads content server synchronously.The video ads content information is said digital video advertising signal.
Advertisement and identifier recognition unit 403 is used for obtaining from the video ads content information that the video ads content server obtains the advertisement and identifier and the broadcast slot of each section advertisement.
Dynamic Identification of Images unit 404; Be used to combine the video ads content information; Analyze the dynamic figure information that mates with the video ads broadcast slot in the commercial audience image information, extract the characteristic information and the interest level information of commercial audience, generate analysis result data.Said interest level information is to draw through expression information and the body language information of analyzing commercial audience in the commercial audience image information; The interest level information that draws is under the jurisdiction of one of following three classification: interested especially; Interested, lose interest in.
Analysis result data generation unit 405 is used to generate analysis result data.Analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.The characteristic information of said commercial audience comprises number, everyone sex and age; Said interest level information is to draw through expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
Information transmitting unit 406, the analysis result data that is used for generating sends to the judge server.Information analysis and conveyer are organized into real-time feedback message message with analysis result data, utilize operator to dispose wired or wireless network on advertisement putting ground, send the judge server of the central machine room that is arranged on advertisement operators to.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope that the present invention protects.

Claims (10)

1. one-way video advertisement delivery effect feedback method is characterized in that, comprises the steps:
A, at the video playing terminal place of advertisement delivery configuration image acquisition terminal and information analysis and conveyer, pass judgment on server in the configuration of the central machine room of advertisement operators;
The lasting live commercial audient image information of obtaining from the image acquisition terminal of b, information analysis and conveyer, and the characteristic information and the interest level information thereof of combination video ads content analysis commercial audience;
C, information analysis and conveyer are sent to the judge server with the analysis result data among the step b;
D, judge server generate the judge report to each advertisement delivery effect according to the template of setting.
2. one-way video advertisement delivery effect feedback method according to claim 1 is characterized in that the detailed step of step b is following:
B1, information analysis and conveyer obtain the commercial audience image information from the image acquisition terminal;
B2, information analysis and conveyer obtain the video ads content information of advertisement operators synchronously, and from this video ads content information, extract the advertisement and identifier and the broadcast slot of each section advertisement;
B3, information analysis and conveyer are analyzed the dynamic figure information that mates in the commercial audience image information according to the advertisement and identifier and the broadcast slot that obtain, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
B4, information analysis and conveyer send to the judge server with analysis result data.
3. one-way video advertisement delivery effect feedback method as claimed in claim 1 or 2 is characterized in that, said analysis result data comprises the characteristic information and the interest level information of advertisement putting place, release time, advertisement delivery sign, commercial audience.
4. like one-way video advertisement delivery effect feedback method as described in the claim 3, it is characterized in that the characteristic information of said commercial audience comprises number, everyone sex and age; Said interest level information draws through expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
5. like one-way video advertisement delivery effect feedback method as described in the claim 4, it is characterized in that said advertisement and identifier is specified by advertisement operators, be embedded in the video ads content or be defined in the video ads content server, be used for one section advertisement of unique identification.
6. one-way video advertisement delivery effect feedback system comprises at least one video playing terminal, and the video ads content server is characterized in that, said system also comprises:
The image acquisition terminal is positioned at place, video playing terminal place, is used for gathering in real time the on-the-spot commercial audience image information in video playing terminal place;
Information analysis and conveyer are positioned at place, video playing terminal place, are used for obtaining respectively video ads content information and commercial audience image information; In conjunction with the video ads content information, analyze the characteristic information and the interest level information thereof of commercial audience in the commercial audience image information, and analysis result data is sent to the judge server;
Pass judgment on server, be used to receive analysis result data from various places information analysis and conveyer, gather all data after, generate to the input effect of each advertisement according to the template of setting and to pass judgment on report.
7. like one-way video advertisement delivery effect feedback system as described in the claim 6, it is characterized in that said information acquisition and conveyer comprise:
Commercial audience image information interface unit is used for receiving in real time the commercial audience image information at image acquisition terminal;
Video ads content information interface unit is used for obtaining the video ads content information from the video ads content server synchronously;
The advertisement and identifier recognition unit is used for obtaining from the video ads content information that obtains the advertisement and identifier and the broadcast slot of each section advertisement;
Dynamic Identification of Images unit; Be used to combine the video ads content information; Analyze the dynamic figure information that mates with the video ads broadcast slot in the commercial audience image information, extract the characteristic information and the interest level information of commercial audience, generate analysis result data;
The analysis result data generation unit is used to generate analysis result data;
Information transmitting unit, the analysis result data that is used for generating sends to the judge server.
8. like one-way video advertisement delivery effect feedback system as described in claim 6 or 7, it is characterized in that said information analysis and conveyer are connected with the judge server through the wired or wireless communication network.
9. like one-way video advertisement delivery effect feedback system as described in claim 6 or 7, it is characterized in that said judge server comprises:
Communication unit is used for communicating with the information analysis and the conveyer on each advertisement putting ground, receives the analysis result data of information analysis and conveyer;
Advertisement delivery effect is passed judgment on the unit, is used for generating advertisement delivery effect according to the characteristic information of throwing in place, release time, advertisement and identifier, commercial audience and interest level information and passes judgment on report.
10. like one-way video advertisement delivery effect feedback system as described in the claim 9, it is characterized in that the characteristic information of said commercial audience comprises the number of commercial audience, everyone sex and age; Said interest level information is to draw through expression information and the body language information of analyzing commercial audience in the commercial audience image information, is under the jurisdiction of one of following three classification: interested especially, interested, lose interest in.
CN201110171542A 2011-06-23 2011-06-23 Feedback method of launching effect of unidirectional video advertising and system Pending CN102306360A (en)

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Application Number Priority Date Filing Date Title
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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104484406A (en) * 2014-12-15 2015-04-01 北京国双科技有限公司 Recommended data issuing analysis method and recommended data issuing analysis device
CN106296296A (en) * 2013-02-07 2017-01-04 广东平成广告有限公司 A kind of concern based on intention and the computational methods of interest Index A I value
CN109377293A (en) * 2018-01-29 2019-02-22 河北三川科技有限公司 Advertisement delivery effect monitoring method and system
CN109583970A (en) * 2018-12-14 2019-04-05 深圳壹账通智能科技有限公司 Advertisement placement method, device, computer equipment and storage medium
CN110378752A (en) * 2019-07-26 2019-10-25 京东方科技集团股份有限公司 Advertisement recommended method, device, electronic equipment and storage medium
CN110612504A (en) * 2017-05-16 2019-12-24 深圳市汇顶科技股份有限公司 Advertisement playing system and advertisement playing method
CN112561589A (en) * 2020-12-18 2021-03-26 成都新潮传媒集团有限公司 Advertisement putting method, device and storage medium
WO2022127335A1 (en) * 2020-12-17 2022-06-23 中兴通讯股份有限公司 Information monitoring method, terminal, server and computer readable storage medium

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106296296A (en) * 2013-02-07 2017-01-04 广东平成广告有限公司 A kind of concern based on intention and the computational methods of interest Index A I value
CN106296295A (en) * 2013-02-07 2017-01-04 广东平成广告有限公司 A kind of concern based on intention and the computational methods of interest Index A I value
CN104484406A (en) * 2014-12-15 2015-04-01 北京国双科技有限公司 Recommended data issuing analysis method and recommended data issuing analysis device
CN110612504A (en) * 2017-05-16 2019-12-24 深圳市汇顶科技股份有限公司 Advertisement playing system and advertisement playing method
CN109377293A (en) * 2018-01-29 2019-02-22 河北三川科技有限公司 Advertisement delivery effect monitoring method and system
CN109377293B (en) * 2018-01-29 2021-03-05 河北三川科技有限公司 Advertisement putting effect monitoring method and system
CN109583970A (en) * 2018-12-14 2019-04-05 深圳壹账通智能科技有限公司 Advertisement placement method, device, computer equipment and storage medium
CN110378752A (en) * 2019-07-26 2019-10-25 京东方科技集团股份有限公司 Advertisement recommended method, device, electronic equipment and storage medium
WO2022127335A1 (en) * 2020-12-17 2022-06-23 中兴通讯股份有限公司 Information monitoring method, terminal, server and computer readable storage medium
CN112561589A (en) * 2020-12-18 2021-03-26 成都新潮传媒集团有限公司 Advertisement putting method, device and storage medium
CN112561589B (en) * 2020-12-18 2023-01-10 成都屏盟科技有限公司 Advertisement delivery method, device and storage medium

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Application publication date: 20120104