CN104410877A - Method and device for processing user behavior data of network television - Google Patents

Method and device for processing user behavior data of network television Download PDF

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Publication number
CN104410877A
CN104410877A CN201410715408.7A CN201410715408A CN104410877A CN 104410877 A CN104410877 A CN 104410877A CN 201410715408 A CN201410715408 A CN 201410715408A CN 104410877 A CN104410877 A CN 104410877A
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Prior art keywords
user behavior
behavior data
web
triggering signal
user
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CN201410715408.7A
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赵铁雄
杨倩
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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Priority to CN201410715408.7A priority Critical patent/CN104410877A/en
Publication of CN104410877A publication Critical patent/CN104410877A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25883Management of end-user data being end-user demographical data, e.g. age, family status or address

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a method and device for processing user behavior data of a network television. The method for processing user behavior data of the network television comprises the following steps: detecting whether a triggering signal exists on a display page of the network television or not, wherein the triggering signal is used for indicating that the operation behavior of the user exists on the display page of the network television; when detecting that the triggering signal exists on the display page of the network television, acquiring user behavior data corresponding to the triggering signal; transmitting the user behavior data to a server cluster, wherein the server cluster is used for processing the user behavior data so as to obtain processed user behavior data; receiving the processed user behavior data from the server cluster; performing classification statistic on the processed user behavior data. By adopting the method and the device, the problem that the statistics of user behavior data of the network television cannot be carried out in real time in the prior art is solved.

Description

The processing method of the user behavior data of Web TV and device
Technical field
The present invention relates to internet arena, in particular to a kind of processing method and device of user behavior data of Web TV.
Background technology
At present, Web TV (such as IPTV, digital broadcast television, internet television etc.) be widely used, relative to traditional cable TV, Web TV is that user provides more abundant TV viewing experience, such as, and the human-computer interaction function with interactive quality of Web TV.In order to the user behavior of accurate analysis Web TV, need to carry out statistical analysis to the user behavior data of Web TV.Prior art can be gathered by the Set Top Box of Web TV and the User action log of return network TV, and this User action log includes all rating record of this Web TV on the same day.Statistical analysis person normally analyzes according to the user behavior of User action log to Web TV gathered.But the user behavior data that prior art gathers lacks ageing, and namely prior art cannot gather user behavior data in real time, and then cannot process in real time user behavior data, make to lack ageing to the analysis of the user behavior of Web TV.
Cannot the problem of real-time statistics network television user behavioral data for prior art, at present effective solution is not yet proposed.
Summary of the invention
Main purpose of the present invention is processing method and the device of the user behavior data providing a kind of Web TV, cannot the problem of real-time statistics network television user behavioral data to solve prior art.
To achieve these goals, according to an aspect of the present invention, a kind of processing method of user behavior data of Web TV is provided.
The processing method of the user behavior data of this Web TV comprises: whether the display page of Sampling network TV exists triggering signal, and wherein, triggering signal is for representing that user exists operation behavior on the display page of Web TV; If display page Web TV being detected exists triggering signal, obtain the user behavior data that triggering signal is corresponding; User behavior data is sent to server cluster, and wherein, server cluster, for the treatment of user behavior data, obtains the user behavior data after processing; Receive from the user behavior data after the process of server cluster; Statistic of classification is carried out to the user behavior data after process.
Further, whether the display page of Sampling network TV exists on display page that triggering signal comprises Sampling network TV and whether there are one or more triggering signals following: the first triggering signal, for representing that user enters or leave the behavior of the display page of Web TV; Second triggering signal, for representing the behavior that user clicks on the display page of Web TV; 3rd triggering signal, for representing the behavior of user's playing network television.
Further, after user behavior data is sent to server cluster, the processing method of the user behavior data of this Web TV also comprises: the server receiving user behavior data in server cluster processes user behavior data, wherein, the server receiving user behavior data in server cluster performs following process to user behavior data: search the invalid data in user behavior data; Delete the invalid data in user behavior data; The user behavior data deleted after invalid data is carried out data transformations process, obtains the user behavior data after transforming.
Further, the user behavior data deleted after invalid data is carried out data transformations process, after obtaining the user behavior data after transforming, the processing method of the user behavior data of this Web TV also comprises: receive the user behavior data after transforming; User behavior data after transforming is carried out Data Integration, obtains the user behavior data after processing.
Further, user behavior data after conversion is being carried out Data Integration, after obtaining the user behavior data after processing, statistic of classification is carried out to the user behavior data after process and comprises: the user behavior data after process is classified, obtains sorted user behavior data; Respectively sorted user behavior data is distributed to the processing unit of respective classes; By the processing unit of respective classes, user behavior data is added up.
Further, after the processing unit by respective classes is added up user behavior data, the processing method of the user behavior data of this Web TV also comprises: obtain the user behavior data after statistics in the processing unit of respective classes; User behavior data in the processing unit of polymerization respective classes after statistics, obtains the user behavior data after being polymerized.
Further, the user behavior data in the processing unit of polymerization respective classes after statistics, after obtaining the user behavior data after being polymerized, the processing method of the user behavior data of this Web TV also comprises: export the user behavior data after polymerization; User behavior data after display polymerization.
To achieve these goals, according to a further aspect in the invention, a kind of processing unit of user behavior data of Web TV is provided.
The processing unit of the user behavior data of this Web TV comprises: detection module, on the display page of Sampling network TV, whether there is triggering signal, and wherein, triggering signal is for representing that user exists operation behavior on the display page of Web TV; First acquisition module, during for there is triggering signal on display page Web TV being detected, obtains the user behavior data that triggering signal is corresponding; Sending module, for user behavior data is sent to server cluster, wherein, server cluster, for the treatment of user behavior data, obtains the user behavior data after processing; First receiver module, for receiving the user behavior data after from the process of server cluster; Statistical module, for carrying out statistic of classification to the user behavior data after process.
Further, detection module comprises: the first detection sub-module, on the display page of Sampling network TV, whether there is the first triggering signal, wherein, the first triggering signal is for representing that user enters or leave the triggering signal of the behavior of the display page of Web TV; Whether the second detection sub-module, exist the second triggering signal on the display page of Sampling network TV, and wherein, the second triggering signal is the triggering signal for representing the behavior that user clicks on the display page of Web TV; Whether the 3rd detection sub-module, exist the 3rd triggering signal on the display page of Sampling network TV, and wherein, the 3rd triggering signal is the triggering signal of the behavior for representing user's playing network television.
Further, statistical module comprises: sort module, for being classified by the user behavior data after process, obtains sorted user behavior data; Second processing module, for being distributed to the processing unit of respective classes respectively by sorted user behavior data; First statistics submodule, adds up user behavior data for the processing unit by respective classes.
By the present invention, adopt on the display page of Sampling network TV whether there is triggering signal, wherein, triggering signal is for representing that user exists operation behavior on the display page of Web TV; If display page Web TV being detected exists triggering signal, obtain the user behavior data that triggering signal is corresponding; User behavior data is sent to server cluster, and wherein, server cluster, for the treatment of user behavior data, obtains the user behavior data after processing; Receive from the user behavior data after the process of server cluster; Carry out statistic of classification to the user behavior data after process, solving prior art cannot the problem of real-time statistics network television user behavioral data.Whether this invention exists triggering signal corresponding to user operation behavior by the display page of Sampling network TV, when triggering signal corresponding to the operation behavior that there is user being detected, immediately user behavior data corresponding for this triggering signal is sent to server cluster, the processing procedure to user behavior data is completed in server cluster, and then reach the effect of real-time statistic analysis network television user behavioral data, enhance the ageing of user behavior data.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the processing method of the user behavior data of Web TV according to the embodiment of the present invention;
According to the treatment system schematic diagram of the user behavior data of the embodiment of the present invention during Fig. 2;
Fig. 3 is the schematic diagram of the processing unit of the user behavior data of Web TV according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The application's scheme is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present application, technical scheme in the embodiment of the present application is clearly and completely described, obviously, described embodiment is only the embodiment of the application's part, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all should belong to the scope of the application's protection.
It should be noted that, term " first ", " second " etc. in the specification of the application and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged, in the appropriate case so that the embodiment of the application described herein.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
The present invention aims to provide a kind of processing method and device of user behavior data of Web TV.
Fig. 1 is the flow chart of the processing method of the user behavior data of Web TV according to the embodiment of the present invention.As shown in Figure 1, the processing method of the user behavior data of this Web TV comprises following step S101 to step S105:
Step S101, whether the display page of Sampling network TV exists triggering signal.
Web TV in the processing method of the user behavior data of the Web TV of this embodiment is preferably IPTV, and the display page of Web TV comprises one-level display page, the electric program menu of such as Web TV; Secondary display page, such as order video list; Three grades of pages, the information of such as video.User can carry out corresponding user operation on the display page of Web TV, the triggering signal that different user operations is corresponding different, and triggering signal is for representing that user exists operation behavior on the display page of Web TV.
Preferably, whether the display page of the Sampling network TV of this embodiment exists on display page that triggering signal comprises Sampling network TV and whether there are one or more triggering signals following: the first triggering signal, for representing that user enters or leave the behavior of the display page of Web TV; Second triggering signal, for representing the behavior that user clicks on the display page of Web TV; 3rd triggering signal, for representing the behavior of user's playing network television.
Step S102, if display page Web TV being detected exists triggering signal, obtains the user behavior data that triggering signal is corresponding.
When the Set Top Box that user opens Web TV performs user operation on the display page of Web TV; such as enter or leave the display page of Web TV; the display page of Web TV is clicked and plays, suspend or stop; and play the video content etc. on this display page at the display page of Web TV, the triggering signal that the behavior of meeting activated user is corresponding.Preferably, when display page Web TV being detected there is triggering signal in this embodiment, user behavior data corresponding for triggering signal can be carried out Real-time Collection by the tracking code be embedded in the display page of Web TV, wherein, follows the tracks of code and monitors user behavior.Such as, when the triggering signal detected is the first triggering signal, corresponding user behavior is the behavior that user entered or left the display page of Web TV, now user behavior data comprises the time that user entered or left the display page of Web TV, the content information of Web TV display page; When the triggering signal detected is the second triggering signal, corresponding user behavior is the behavior that user clicks on the display page of Web TV, and now user behavior data comprises time that user's click action occurs and operation corresponding to user's click action; When the triggering signal detected is the 3rd triggering signal, corresponding user behavior is the behavior of user's playing network television, now user behavior data comprises the time that user starts playing network television video, terminate the time of playing network television video, and the information etc. of the video of the Web TV play;
Step S103, is sent to server cluster by user behavior data.
By being embedded in after tracking code in the display page of the Web TV user behavior data that triggering signal is corresponding gathers, the user behavior data collected is sent to the server cluster of specifying, wherein, server cluster is for the treatment of user behavior data, obtain the user behavior data after processing, thus the process of the Real-time Collection of completing user behavioral data.The process need that user behavior data is sent to server cluster sends according to the host-host protocol of making an appointment, and host-host protocol can be transmission control protocol, User Datagram Protoco (UDP) etc.User behavior data is sent to server cluster by the processing method of the user behavior data of the Web TV of this embodiment, because the data volume of the user behavior data sent in real time is very large, process if only user behavior data is sent in a station server, can occupy a large amount of memory spaces of this server, and operational performance is difficult to be guaranteed.This embodiment preferentially adopts server cluster, user behavior data is sent to respectively in the multiple servers in server cluster and processes respectively, substantially increase operation efficiency, ensure that the ageing user behavior data that makes of user behavior data can inform data analysis person in the very first time.
Preferably, after user behavior data is sent to server cluster, the processing method of the user behavior data of the Web TV of this embodiment also comprises: the server receiving user behavior data in server cluster processes user behavior data, wherein, the server receiving user behavior data in server cluster performs following process to user behavior data: search the invalid data in user behavior data; Delete the invalid data in user behavior data; The user behavior data deleted after invalid data is carried out data transformations process, obtains the user behavior data after transforming; Receive the user behavior data after transforming; User behavior data after transforming is carried out Data Integration, obtains the user behavior data after server cluster process.
Server in server cluster may only have a station server to receive user behavior data, and multiple servers also may be had to receive user behavior data.The situations such as the imperfect or loss of data of data may be there is in the user behavior data that the server in server cluster receives, in order to ensure the accuracy of user behavior data, the server receiving user behavior data will search the invalid data in user behavior data, and the invalid data found is deleted, this ensure that the integrality of user behavior data, improve the accuracy of user behavior data.The user behavior data that server in server cluster receives is generally binary format, so need to carry out format conversion to the user behavior received in the server receiving user behavior data, the user behavior data of the binary format received is converted into the user behavior data of standard, the format conversion of user behavior data is conducive to data analysis person and identifies user behavior data rapidly and accurately.Receive the operation all carrying out invalid data deletion and data transformations in the server of user behavior data to the user behavior data received, user behavior data after conversion exists with the different server in server cluster respectively, when carrying out statistical analysis to user behavior data, need to obtain all user behavior datas of user, so need the user behavior data after by conversion to integrate, integrate process be exactly by the conversion in the multiple servers laid respectively in server cluster after user behavior data integrate, thus ensure the integrality of user behavior data.
Step S104, receives the user behavior data after from the process of server cluster.
Receive server in the server cluster of user behavior data after completing a series of process to user behavior data, comprise the deletion to invalid data in user behavior data, to the format conversion of user behavior data, and the integration to user behavior data, according to the difference of business demand, the user behavior data after server cluster process is sent to different processing units respectively and carries out further statistical disposition.User behavior data after process is user behavior data corresponding to actual user's behavior.Processing unit receives from the user behavior data after the process of server cluster, carries out statistical analysis in processing unit to user behavior data.
Step S105, carries out statistic of classification to the user behavior data after process.
Preferably, the processing method of the user behavior data of the Web TV of this embodiment is carried out statistic of classification to the user behavior data after process and is comprised: classified by the user behavior data after server cluster process, obtain sorted user behavior data; Respectively sorted user behavior data is distributed to the processing unit of respective classes; By the processing unit of respective classes, user behavior data is added up; Obtain the user behavior data after statistics in the processing unit of respective classes; User behavior data in the processing unit of polymerization respective classes after statistics, obtains the user behavior data after being polymerized.Wherein, in processing unit, the statistics of user behavior data according to the mode of time window, namely can be added up once user behavior data every the set time; Also can according to the mode of time span window, namely the event of every fixed number is to user behavior data statistics once.
Preferably, the user behavior data in the processing unit of polymerization respective classes after statistics, after obtaining the user behavior data after being polymerized, the processing method of the user behavior data of the Web TV of this embodiment also comprises: export the user behavior data after polymerization; User behavior data after display polymerization.User behavior data after polymerization is carried out visual display can graphically, also can with form of panel board etc.
According to the treatment system schematic diagram of the user behavior data of the embodiment of the present invention during Fig. 2, as shown in Figure 2, user behavior data after process is message queue 1, message queue 1 enters the case distribution unit 001 in user behavior data treatment system 000, the control of this case distribution unit scheduled unit 002, be mainly used in the user behavior data after by integration to classify according to business demand, sorted user behavior data is sent to respectively processing unit corresponding to generic 003 to add up, such as, the user behavior data belonging to live class is sent to the first processing unit 0031 that live class is corresponding, the user behavior data belonging to program request class is sent to the second processing unit 0032 of program request class, the user behavior data belonging to user and enter or leave Web TV class is sent to the 3rd processing unit 0033 etc.Scheduling unit 002 not only controls the criteria for classification of case distribution unit 001, the user behavior data that also processing unit 003 is added up by control polymerized unit 004 carries out the mode of being polymerized, and by polymerized unit 004, the user behavior data after polymerization is carried out output display as message queue 2.Wherein, the control of the controlled device of scheduling unit 002, the scheduling operation of this controller primary responsibility Control and Schedule unit 002.
The processing method of the user behavior data of the Web TV of this embodiment adopts on the display page of Sampling network TV whether there is triggering signal, and wherein, triggering signal is for representing that user exists operation behavior on the display page of Web TV; If display page Web TV being detected exists triggering signal, obtain the user behavior data that triggering signal is corresponding; User behavior data is sent to server cluster, and wherein, server cluster, for the treatment of user behavior data, obtains the user behavior data after processing; Receive from the user behavior data after the process of server cluster; Statistic of classification is carried out to the user behavior data after process, solving prior art cannot the problem of real-time statistics network television user behavioral data, reach the effect of real-time statistic analysis network television user behavioral data, enhance the ageing of user behavior data.
From above description, can find out, whether the processing method of the user behavior data of the Web TV of the embodiment of the present invention exists triggering signal corresponding to user behavior by the display page of Sampling network TV, if there is triggering signal in the display page monitoring Web TV, the user behavior data that this triggering signal of Real-time Collection is corresponding, the user behavior data of collection is processed in real time, according to business demand, the user behavior data after process is in real time carried out statistic of classification, and the result of real-time statistics is carried out visual output display, solving prior art cannot the problem of real-time statistics network television user behavioral data, reach the effect of real-time statistic analysis user behavior data, improve the ageing of user behavior data.
It should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing, and, although show logical order in flow charts, but in some cases, can be different from the step shown or described by order execution herein.
The embodiment of the present invention additionally provides a kind of processing unit of user behavior data of Web TV.It should be noted that, the processing unit of the user behavior data of this Web TV may be used for the processing method of the user behavior data of the Web TV performing the embodiment of the present invention.
Fig. 3 is the schematic diagram of the processing unit of the user behavior data of Web TV according to the embodiment of the present invention.As shown in Figure 3, the processing unit of the user behavior data of this Web TV comprises: detection module 10, the first acquisition module 20, sending module 30, the first receiver module 40 and statistical module 50.
Whether detection module 10, exist triggering signal on the display page of Sampling network TV, and wherein, triggering signal is for representing that user exists operation behavior on the display page of Web TV.
Preferably, detection module 10 comprises: the first detection sub-module, on the display page of Sampling network TV, whether there is the first triggering signal, wherein, the first triggering signal is for representing that user enters or leave the triggering signal of the behavior of the display page of Web TV; Whether the second detection sub-module, exist the second triggering signal on the display page of Sampling network TV, and wherein, the second triggering signal is the triggering signal for representing the behavior that user clicks on the display page of Web TV; Whether the 3rd detection sub-module, exist the 3rd triggering signal on the display page of Sampling network TV, and wherein, the 3rd triggering signal is the triggering signal of the behavior for representing user's playing network television.
First acquisition module 20, during for there is triggering signal on display page Web TV being detected, obtains the user behavior data that triggering signal is corresponding.
Sending module 30, for user behavior data is sent to server cluster, wherein, server cluster, for the treatment of user behavior data, obtains the user behavior data after processing.
First receiver module 40, for receiving the user behavior data after from the process of server cluster.
Statistical module 50, for carrying out statistic of classification to the user behavior data after process.
Preferably, statistical module 50 comprises: sort module, for being classified by the user behavior data after server cluster process, obtains sorted user behavior data; Second processing module, for being distributed to the processing unit of respective classes respectively by sorted user behavior data; First statistics submodule, adds up user behavior data for the processing unit by respective classes.
The processing unit of the user behavior data of the Web TV of this embodiment comprises detection module 10, the first acquisition module 20, sending module 30, the first receiver module 40 and statistical module 50.Solving prior art by the processing unit of the user behavior data of the Web TV of this embodiment cannot the problem of real-time statistics network television user behavioral data.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. a processing method for the user behavior data of Web TV, is characterized in that, comprising:
Whether the display page of Sampling network TV exists triggering signal, and wherein, described triggering signal is for representing that user exists operation behavior on the display page of described Web TV;
If the display page described Web TV being detected exists described triggering signal, obtain the user behavior data that described triggering signal is corresponding;
Described user behavior data is sent to server cluster, and wherein, described server cluster, for the treatment of described user behavior data, obtains the user behavior data after processing;
Receive from the user behavior data after the described process of described server cluster; And
Statistic of classification is carried out to the user behavior data after described process.
2. the processing method of the user behavior data of Web TV according to claim 1, it is characterized in that, whether the display page of Sampling network TV exists triggering signal comprise detect described Web TV display page on whether there are one or more triggering signals following:
First triggering signal, for representing that user enters or leave the behavior of the display page of described Web TV;
Second triggering signal, for representing the behavior that user clicks on the display page of described Web TV; And
3rd triggering signal, for representing that user plays the behavior of described Web TV.
3. the processing method of the user behavior data of Web TV according to claim 2, it is characterized in that, after described user behavior data is sent to server cluster, described method also comprises: the server receiving described user behavior data in described server cluster processes described user behavior data, wherein, the server receiving described user behavior data in described server cluster performs following process to described user behavior data:
Search the invalid data in described user behavior data;
Delete the invalid data in described user behavior data; And
The user behavior data deleted after described invalid data is carried out data transformations process, obtains the user behavior data after transforming.
4. the processing method of the user behavior data of Web TV according to claim 3, it is characterized in that, the user behavior data deleted after described invalid data is carried out data transformations process, after obtaining the user behavior data after transforming, described method also comprises:
Receive the user behavior data after described conversion; And
User behavior data after described conversion is carried out Data Integration, obtains the user behavior data after described process.
5. the processing method of the user behavior data of Web TV according to claim 4, it is characterized in that, user behavior data after described conversion is being carried out Data Integration, after obtaining the user behavior data after described process, statistic of classification is carried out to the user behavior data after described process and comprises:
User behavior data after described process is classified, obtains sorted user behavior data;
Respectively described sorted user behavior data is distributed to the processing unit of respective classes; And
By the processing unit of described respective classes, described user behavior data is added up.
6. the processing method of the user behavior data of Web TV according to claim 5, is characterized in that, after the processing unit by described respective classes is added up described user behavior data, described method also comprises:
Obtain the user behavior data after statistics in the processing unit of described respective classes; And
Be polymerized the user behavior data after statistics in the processing unit of described respective classes, obtain the user behavior data after described polymerization.
7. the processing method of the user behavior data of Web TV according to claim 6, it is characterized in that, user behavior data in the processing unit of the described respective classes of polymerization after statistics, after obtaining the user behavior data after described polymerization, described method also comprises:
Export the user behavior data after described polymerization; And
Show the user behavior data after described polymerization.
8. a processing unit for the user behavior data of Web TV, is characterized in that, comprising:
Whether detection module, exist triggering signal on the display page of Sampling network TV, and wherein, described triggering signal is for representing that user exists operation behavior on the display page of described Web TV;
First acquisition module, for when the display page described Web TV being detected exists described triggering signal, obtains the user behavior data that described triggering signal is corresponding;
Sending module, for described user behavior data is sent to server cluster, wherein, described server cluster, for the treatment of described user behavior data, obtains the user behavior data after processing;
First receiver module, for receiving the user behavior data after from the described process of described server cluster; And
Statistical module, for carrying out statistic of classification to the user behavior data after described process.
9. the processing unit of the user behavior data of Web TV according to claim 8, is characterized in that, described detection module comprises:
Whether the first detection sub-module, exist the first triggering signal on the display page detecting described Web TV, and wherein, described first triggering signal is for representing that user enters or leave the triggering signal of the behavior of the display page of described Web TV;
Whether the second detection sub-module, exist the second triggering signal on the display page detecting described Web TV, and wherein, described second triggering signal is the triggering signal for representing the behavior that user clicks on the display page of described Web TV; And
Whether the 3rd detection sub-module, exist the 3rd triggering signal on the display page detecting described Web TV, and wherein, described 3rd triggering signal is for representing that user plays the triggering signal of the behavior of described Web TV.
10. the processing unit of the user behavior data of Web TV according to claim 8, is characterized in that, described statistical module comprises:
Sort module, for being classified by the user behavior data after described process, obtains sorted user behavior data;
Second processing module, for being distributed to the processing unit of respective classes respectively by described sorted user behavior data; And
First statistics submodule, adds up described user behavior data for the processing unit by described respective classes.
CN201410715408.7A 2014-11-28 2014-11-28 Method and device for processing user behavior data of network television Pending CN104410877A (en)

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