CN104394436A - Audience rating monitoring method and device of network television live channel - Google Patents
Audience rating monitoring method and device of network television live channel Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 54
- 238000012544 monitoring process Methods 0.000 title claims abstract description 30
- 230000008569 process Effects 0.000 claims description 20
- 238000012545 processing Methods 0.000 claims description 18
- 238000006243 chemical reaction Methods 0.000 claims description 14
- 238000012806 monitoring device Methods 0.000 claims description 14
- 238000001514 detection method Methods 0.000 claims description 8
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- 238000004364 calculation method Methods 0.000 description 5
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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Abstract
The invention discloses an audience rating monitoring method and device of network television live channel. The audience rating monitoring method of network television live channel comprises the following steps: detecting whether a trigger signal exists in a to-be-monitored live channel; if detecting the trigger signal exists in the to-be-monitored live channel, sending a user behavior data with respect to the trigger signal to a server cluster; receiving the user behavior data processed by the server cluster; obtaining a play time of the to-be-monitored live channel from the processed user behavior data; obtaining a user number of the to-be-monitored live channel; and counting the audience rating of the to-be-monitored live channel within a target duration based on the play time of the to-be-monitored live channel and the user number of the to-be-monitored live channel. The audience rating monitoring method and device of network television live channel solve the problem that the prior art cannot count the audience rating of the network television live channel in real time.
Description
Technical field
The present invention relates to internet arena, in particular to a kind of monitoring method and device of audience ratings of IPTV television channel.
Background technology
Web TV (such as IPTV, digital video broadcasting TV, internet television etc.) fast development be not only user and provide more abundant Consumer's Experience, the human-computer interaction function with interactive quality of such as Web TV, simultaneously for the statistical analysis of Web TV result of broadcast provides Data support.The audience ratings of Web TV weighs the important indicator of Web TV result of broadcast, prior art is all non real-time to the statistics of the audience ratings of the television channel of Web TV, and namely the audience rating data of the television channel on IPTV same day needs the rating daily record on the live same day that can obtain according to third party for second day to the live same day carry out statistical computation.Prior art cannot meet the demand of user to real-time audience ratings to the statistics of the audience ratings of the television channel of Web TV, reduces user behavior data and creates value.
The problem of real-time statistics cannot be carried out for prior art to the audience ratings of IPTV television channel, not yet propose effective solution at present.
Summary of the invention
Main purpose of the present invention is monitoring method and the device of the audience ratings providing a kind of IPTV television channel, to solve prior art cannot carry out real-time statistics problem to the audience ratings of IPTV television channel.
To achieve these goals, according to an aspect of the present invention, a kind of monitoring method of audience ratings of IPTV television channel is provided.
The monitoring method of the audience ratings of this IPTV television channel comprises: detect live television channel to be monitored and whether there is triggering signal, and wherein, triggering signal is for representing that user starts to play live television channel to be monitored; If detect that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal is sent to server cluster, wherein, server cluster is for the treatment of user behavior data; Receive the user behavior data from the process of server cluster; The playing duration of live television channel to be monitored is obtained from the user behavior data processed; Obtain the number of users of live television channel to be monitored; According to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored.
Further, after the user behavior data that triggering signal is corresponding is sent to server cluster, the monitoring method of the audience ratings of this IPTV television channel comprises: receive in server cluster in the server of user behavior data and resolve user behavior data, wherein, receive in server cluster and in the server of user behavior data, parsing is carried out to user behavior data and comprise: search the invalid data in user behavior data; Delete the invalid data in user behavior data; The user behavior data deleted after invalid data is carried out data format conversion processing, obtains the user behavior data after transforming.
Further, after user behavior data being resolved in the server receiving user behavior data in server cluster, the monitoring method of the audience ratings of this IPTV television channel comprises: receive the user behavior data after the conversion in the server of user behavior data in integrated service device cluster, obtain the user behavior data processed; The user behavior data processed is distributed to multiple data processing unit; By multiple data processing unit, the user behavior data processed is added up.
Further, the user behavior data processed comprises the broadcasting mark playing live television channel to be monitored, play the broadcast start time of live television channel to be monitored corresponding to mark and play the end reproduction time of live television channel to be monitored corresponding to mark, the playing duration obtaining live television channel to be monitored from the user behavior data processed comprises: the user behavior data that traversal processing is crossed; Obtain each playing duration playing live television channel to be monitored corresponding to mark respectively, wherein, the playing duration playing live television channel to be monitored corresponding to mark is the difference of the broadcast start time playing the end reproduction time identifying corresponding live television channel to be monitored and the live television channel to be monitored playing mark correspondence; Each playing duration playing live television channel to be monitored corresponding to mark is added up, obtains the playing duration of live television channel to be monitored.
Further, the number of users obtaining live television channel to be monitored comprises: determine preset time period, and wherein, preset time period comprises object time section; From presetting database, obtain the number of users of the live television channel to be monitored in preset time period, wherein, in presetting database, be previously stored with the number of users of the live television channel to be monitored in preset time period.
Further, the number of users obtaining live television channel to be monitored comprises: upgrade the number of users of live television channel to be monitored, and wherein, the number of users of live television channel to be monitored upgrades every preset time period in presetting database.
Further, comprise according to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored: the product calculating the duration of object time section correspondence and the number of users of live television channel to be monitored, obtains the first numerical value; Calculate the percentage that the playing duration of live television channel to be monitored is shared in the first numerical value, obtain the audience ratings of live television channel to be monitored in object time section.
To achieve these goals, according to a further aspect in the invention, a kind of monitoring device of audience ratings of IPTV television channel is provided.
The monitoring device of the audience ratings of this IPTV television channel comprises: detection module, whether there is triggering signal for detecting live television channel to be monitored, and wherein, triggering signal is for representing that user starts to play live television channel to be monitored; Sending module, for when detecting that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal is sent to server cluster, wherein, server cluster is for the treatment of user behavior data; Receiver module, for receiving the user behavior data of the process from server cluster; First acquisition module, for obtaining the playing duration of live television channel to be monitored from the user behavior data processed; Second acquisition module, for obtaining the number of users of live television channel to be monitored; Statistical module, for the audience ratings according to live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored.
Further, the user behavior data processed comprises the broadcasting mark playing live television channel to be monitored, play the broadcast start time of live television channel to be monitored corresponding to mark and play the end reproduction time of live television channel to be monitored corresponding to mark, first acquisition module comprises: spider module, for the user behavior data that traversal processing is crossed; 3rd acquisition module, for obtaining each playing duration playing live television channel to be monitored corresponding to mark respectively, wherein, the playing duration playing live television channel to be monitored corresponding to mark is the difference of the broadcast start time playing the end reproduction time identifying corresponding live television channel to be monitored and the live television channel to be monitored playing mark correspondence; Accumulator module, for adding up to each playing duration playing live television channel to be monitored corresponding to mark, obtains the playing duration of live television channel to be monitored.
Further, statistical module comprises: the first computing module, for the product of the number of users of the duration and live television channel to be monitored that calculate object time section correspondence, obtains the first numerical value; Second computing module, the percentage that the playing duration for calculating live television channel to be monitored is shared in the first numerical value, obtains the audience ratings of live television channel to be monitored in object time section.
By the present invention, adopt detection live television channel to be monitored whether to there is triggering signal, wherein, triggering signal is for representing that user starts to play live television channel to be monitored; If detect that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal is sent to server cluster, wherein, server cluster is for the treatment of user behavior data; Receive the user behavior data from the process of server cluster; The playing duration of live television channel to be monitored is obtained from the user behavior data processed; Obtain the number of users of live television channel to be monitored; According to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored, solve prior art cannot carry out real-time statistics problem to the audience ratings of IPTV television channel.Whether this invention exists triggering signal by detecting live television channel to be monitored, if detect that live television channel to be monitored exists triggering signal, Real-time Collection user behavior data, and the user behavior data collected is processed in real time, the playing duration of live television channel to be monitored is obtained from the user behavior data after process, in conjunction with the audience ratings of live television channel to be monitored in the number of users statistics object time section of live television channel to be monitored, reach the effect that real-time statistics calculates the audience ratings of live television channel to be monitored, improve the value of user behavior data.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the monitoring method of the audience ratings of IPTV television channel according to the embodiment of the present invention; And
Fig. 2 is the schematic diagram of the monitoring device of the audience ratings of IPTV television channel according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
The application's scheme is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present application, technical scheme in the embodiment of the present application is clearly and completely described, obviously, described embodiment is only the embodiment of the application's part, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all should belong to the scope of the application's protection.
It should be noted that, term " first ", " second " etc. in the specification of the application and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged, in the appropriate case so that the embodiment of the application described herein.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
The present invention aims to provide a kind of monitoring method and device of audience ratings of IPTV television channel.
Fig. 1 is the flow chart of the monitoring method of the audience ratings of IPTV television channel according to the embodiment of the present invention.As shown in Figure 1, the monitoring method of the audience ratings of this IPTV television channel comprises following step S101 to step S106:
Step S101, detects live television channel to be monitored and whether there is triggering signal.
Preferably statistical analysis is carried out to the audience ratings of the live television channel of Web TV in the monitoring method of the audience ratings of the IPTV television channel of this embodiment, Web TV can comprise IPTV, digital video broadcasting TV, internet television etc., preferably adopt IPTV in this embodiment, utilize the Set Top Box collection of this IPTV and return user behavior data.Live television channel to be monitored can be any live television channel in Web TV, such as HNTV, ZTV etc.Triggering signal is for representing that user starts to play the behavior of live television channel to be monitored.Preferably, this embodiment embeds in the video player of Web TV follows the tracks of code, and when user enters live television channel to be monitored, video player can trigger live play behavior automatically, produces the triggering signal of live play live television channel to be monitored.The behavior that triggering signal can judge whether to exist the live play live television channel to be monitored of user whether is there is by detecting live television channel to be monitored.
The rating daily record of this television channel is made up of one or more of rating record, wherein, the rating record of this television channel comprises the information such as the end reproduction time of the user ID of user, the initial reproduction time of television channel and the television channel playing television channel.
Step S102, if detect that live television channel to be monitored exists triggering signal, is sent to server cluster by user behavior data corresponding for triggering signal.
Preferably, the monitoring method of the audience ratings of the IPTV television channel of this embodiment is when detecting that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal can be carried out Real-time Collection by the tracking code be embedded in the video player of Web TV, wherein, follow the tracks of code to monitor user behavior.User behavior data is made up of one or more of user behavior record, every bar user behavior record comprises the time that user starts to play live television channel to be monitored, user terminates the time of playing live television channel to be monitored, the information such as the title of live television channel to be monitored and user ID.
By being embedded in after tracking code in the video player of the Web TV user behavior data that triggering signal is corresponding gathers, the user behavior data collected is sent to the server cluster of specifying, wherein, server cluster is for the treatment of user behavior data, obtain the user behavior data after processing, thus the process of the Real-time Collection of completing user behavioral data.The process need that user behavior data is sent to server cluster sends according to the host-host protocol of making an appointment, and host-host protocol can be transmission control protocol, User Datagram Protoco (UDP) etc.This embodiment preferentially adopts every the mode of set time section to a server set pocket transmission user behavior data, and this set time section is very short, thus can ensure the real-time transmission of user behavior data, such as, sends a user behavior data every 1 second.By the user behavior data of the live behavior of user, the information such as the title of live television channel to be monitored and the programm name of broadcasting are sent in the server cluster of specifying, and achieve the Real-time Collection process of user behavior data.Consider that the data volume of the user behavior data that Real-time Collection also sends is very large, process if only user behavior data is sent in a station server, a large amount of memory spaces of this server can be occupied, and operational performance is difficult to be guaranteed.So, the user behavior data of Real-time Collection is sent to server cluster by the monitoring method of the audience ratings of the IPTV television channel of this embodiment, particularly, user behavior data can be sent to respectively in the multiple servers in server cluster and process respectively, thus improve operation efficiency, ensure that the ageing of user behavior data, make user behavior data can inform data analysis person in the very first time.
Step S103, receives the user behavior data of the process from server cluster.
Preferably, the server receiving user behavior data in server cluster is after receiving user behavior data, will process accordingly user behavior data, specifically comprise: receive in server cluster in the server of user behavior data and user behavior data is resolved, wherein, receive in server cluster and in the server of user behavior data, parsing is carried out to user behavior data and comprise: search the invalid data in user behavior data; Delete the invalid data in user behavior data; The user behavior data deleted after invalid data is carried out data format conversion processing, obtains the user behavior data after transforming; Receive the user behavior data after the conversion in the server of user behavior data in integrated service device cluster, obtain the user behavior data processed; The user behavior data processed is distributed to multiple data processing unit; By multiple data processing unit, the user behavior data processed is added up.Wherein, in data processing unit, the statistics of user behavior data according to the mode of time window, namely can be added up once user behavior data every the set time; Also according to the mode of time span window, the event of fixed number namely can often be received to user behavior data statistics once.
Server in server cluster may only have a station server to receive user behavior data, and multiple servers also may be had to receive user behavior data.The situations such as the imperfect or loss of data of data may be there is in the user behavior data that the server in server cluster receives, in order to ensure the accuracy of user behavior data, the server receiving user behavior data will search the invalid data in user behavior data, and the invalid data found is deleted, this ensure that the integrality of user behavior data, improve the accuracy of user behavior data.The user behavior data that server in server cluster receives is generally binary format, so need to carry out format conversion to the user behavior received in the server receiving user behavior data, the user behavior data of the binary format received is converted into the user behavior data of standard, the number conversion of user behavior data is conducive to data analysis person and identifies user behavior data rapidly and accurately.Receive the operation all carrying out invalid data deletion and data transformations in the server of user behavior data to the user behavior data received, user behavior data after conversion exists with the different server in server cluster respectively, when carrying out statistical analysis to user behavior data, need to obtain all user behavior datas, so need the user behavior data after by conversion to integrate, integrate process be exactly by the conversion in the multiple servers laid respectively in server cluster after user behavior data integrate, thus ensure the integrality of user behavior data.
Step S104, obtains the playing duration of live television channel to be monitored from the user behavior data processed.
The user behavior data processed comprises the broadcasting mark playing live television channel to be monitored, play the broadcast start time of live television channel to be monitored corresponding to mark and play the end reproduction time of live television channel to be monitored corresponding to mark, the playing duration obtaining live television channel to be monitored from the user behavior data processed comprises: the user behavior data that traversal processing is crossed; Obtain each playing duration playing live television channel to be monitored corresponding to mark respectively, wherein, the playing duration playing live television channel to be monitored corresponding to mark is the difference of the broadcast start time playing the end reproduction time identifying corresponding live television channel to be monitored and the live television channel to be monitored playing mark correspondence; Each playing duration playing live television channel to be monitored corresponding to mark is added up, obtains the playing duration of live television channel to be monitored.Such as, live television channel to be monitored is HNTV, the user behavior data of this HNTV is made up of 3 user behavior records, wherein, Article 1, the broadcasting mark 001 of user behavior record, broadcast start time is 09:00, and end reproduction time is 09:05, then the playing duration that this user behavior record is corresponding is 5 minutes; The broadcasting mark 002 of Article 2 user behavior record, broadcast start time is 08:57, and end reproduction time is 09:00, then the playing duration that this user behavior record is corresponding is 3 minutes; The broadcasting mark 003 of Article 3 user behavior record, broadcast start time is 08:59, and end reproduction time is 09:03, then the playing duration that this user behavior record is corresponding is 4 minutes; So the playing duration of this HNTV is 12 minutes, namely 5 minutes, 3 minutes and 4 minutes and.
Step S105, obtains the number of users of live television channel to be monitored.
Preferably, the number of users that the monitoring method of the audience ratings of the IPTV television channel of this embodiment obtains live television channel to be monitored comprises: determine preset time period, wherein, preset time period can be determined arbitrarily according to the difference of business diagnosis demand; From presetting database, obtain the number of users of the live television channel to be monitored in preset time period, wherein, in presetting database, be previously stored with the number of users of the live television channel to be monitored in preset time period.The number of users of live television channel to be monitored cannot obtain in real time from user behavior data, and the number of users of live television channel to be monitored is stored in presetting database.The number of users obtaining live television channel to be monitored also comprises and upgrading the number of users of live television channel to be monitored, and wherein, the number of users of live television channel to be monitored upgrades every preset time period in presetting database.The number of users of the live television channel to be monitored stored in presetting database can upgrade at set intervals, such as, the renewal of the number of users of live television channel to be monitored is carried out once every one hour, in this section, the audience ratings calculating live television channel to be monitored calculates adopting the number of users of a upper time period for foundation interval time.
Step S106, according to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored.
Object time section is for needing the time period added up the audience ratings of live television channel to be monitored, and this object time section is in preset time period.Comprise according to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored: the product calculating the duration of object time section correspondence and the number of users of live television channel to be monitored, obtains the first numerical value; Calculate the percentage that the playing duration of live television channel to be monitored is shared in the first numerical value, obtain the audience ratings of live television channel to be monitored in object time section.Such as, object time section is 08:55 to 09:05, live television channel to be monitored is HNTV, the number of users of this HNTV is 3, and user behavior data is made up of 3 user behavior records, wherein, Article 1, the broadcasting mark 001 of user behavior record, broadcast start time is 09:00, and end reproduction time is 09:05, then the playing duration that this user behavior record is corresponding is 5 minutes; The broadcasting mark 002 of Article 2 user behavior record, broadcast start time is 08:57, and end reproduction time is 09:00, then the playing duration that this user behavior record is corresponding is 3 minutes; The broadcasting mark 003 of Article 3 user behavior record, broadcast start time is 08:59, and end reproduction time is 09:03, then the playing duration that this user behavior record is corresponding is 4 minutes; So, the playing duration of this HNTV is 12 minutes, namely 5 minutes, 3 minutes and 4 minutes and, the duration of object time section correspondence is 10 minutes, the product of the duration of object time section correspondence and the number of users of live television channel to be monitored is 30 minutes, and therefore, HNTV is 40% in the audience ratings of 08:55 to 09:05.
Preferably, after the audience ratings of adding up live television channel to be monitored in object time section, the monitoring method of the audience ratings of the IPTV television channel of this embodiment also comprises: the audience ratings exporting live television channel to be monitored; The audience ratings of live television channel to be monitored is shown in visual mode.Wherein, visual mode can comprise the form of chart, also can comprise the form etc. of panel board.
The monitoring method of the audience ratings of the IPTV television channel of this embodiment adopts detection live television channel to be monitored whether to there is triggering signal, and wherein, triggering signal is for representing that user starts to play live television channel to be monitored; If detect that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal is sent to server cluster, wherein, server cluster is for the treatment of user behavior data; Receive the user behavior data from the process of server cluster; The playing duration of live television channel to be monitored is obtained from the user behavior data processed; Obtain the number of users of live television channel to be monitored; According to the audience ratings of live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored, solve prior art cannot carry out real-time statistics problem to the audience ratings of IPTV television channel, reach the effect of the audience ratings of real-time computing network live telecast television channel.
From above description, can find out, whether the monitoring method of the audience ratings of the IPTV television channel of the embodiment of the present invention exists triggering signal by adopting detection live television channel to be monitored, if detect that live television channel to be monitored exists triggering signal, Real-time Collection user behavior data, and the user behavior data collected is processed in real time, the playing duration of live television channel to be monitored is obtained from the user behavior data after process, in conjunction with the audience ratings of live television channel to be monitored in the number of users statistics object time section of live television channel to be monitored, solve prior art cannot carry out real-time statistics problem to the audience ratings of IPTV television channel, reach the effect that real-time statistics calculates the audience ratings of live television channel to be monitored, improve the value of user behavior data.
It should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing, and, although show logical order in flow charts, but in some cases, can be different from the step shown or described by order execution herein.
The embodiment of the present invention additionally provides a kind of monitoring device of audience ratings of IPTV television channel.It should be noted that, the monitoring device of the audience ratings of this IPTV television channel may be used for the monitoring method of the audience ratings of the IPTV television channel performing the embodiment of the present invention.
Fig. 2 is the schematic diagram of the monitoring device of the audience ratings of IPTV television channel according to the embodiment of the present invention.As shown in Figure 2, the monitoring device of the audience ratings of this IPTV television channel comprises: detection module 10, sending module 20, receiver module 30, the first acquisition module 40, second acquisition module 50 and statistical module 60.
Whether detection module 10, exist triggering signal for detecting live television channel to be monitored, and wherein, triggering signal is for representing that user starts to play live television channel to be monitored.
Sending module 20, for when detecting that live television channel to be monitored exists triggering signal, user behavior data corresponding for triggering signal is sent to server cluster, wherein, server cluster is for the treatment of user behavior data.
Preferably, the monitoring device of the audience ratings of the IPTV television channel of this embodiment also comprises: parsing module, for in server cluster, receive user behavior data server in user behavior data is resolved, wherein, parsing module specifically comprises searches module, for searching the invalid data in user behavior data; Removing module, for deleting the invalid data in user behavior data; Conversion module, for the user behavior data deleted after invalid data is carried out data format conversion processing, obtains the user behavior data after transforming.Integrate module, for receiving the user behavior data after the conversion in the server of user behavior data in integrated service device cluster, obtains the user behavior data processed; Sort module, for being distributed to multiple data processing unit by the user behavior data processed; Statistics submodule, for adding up the user behavior data processed by multiple data processing unit.
Receiver module 30, for receiving the user behavior data of the process from server cluster.
First acquisition module 40, for obtaining the playing duration of live television channel to be monitored from the user behavior data processed.
Preferably, the user behavior data of the process in the monitoring device of the audience ratings of the IPTV television channel of this embodiment comprises the broadcasting mark playing live television channel to be monitored, plays the broadcast start time of live television channel to be monitored corresponding to mark and plays the end reproduction time of live television channel to be monitored corresponding to mark.Particularly, the first acquisition module 40 comprises: spider module, for the user behavior data that traversal processing is crossed; 3rd acquisition module, for obtaining each playing duration playing live television channel to be monitored corresponding to mark respectively, wherein, the playing duration playing live television channel to be monitored corresponding to mark is the difference of the broadcast start time playing the end reproduction time identifying corresponding live television channel to be monitored and the live television channel to be monitored playing mark correspondence; Accumulator module, for adding up to each playing duration playing live television channel to be monitored corresponding to mark, obtains the playing duration of live television channel to be monitored.
Second acquisition module 50, for obtaining the number of users of live television channel to be monitored.
Alternatively, the second acquisition module 50 can comprise determination module, and for determining preset time period, wherein, preset time period comprises object time section; First obtains submodule, for obtaining the number of users of the live television channel to be monitored in preset time period from presetting database, wherein, is previously stored with the number of users of the live television channel to be monitored in preset time period in presetting database; Update module, for upgrading the number of users of live television channel to be monitored, wherein, the number of users of live television channel to be monitored upgrades every preset time period in presetting database.
Statistical module 60, for the audience ratings according to live television channel to be monitored in the playing duration of live television channel to be monitored and the number of users statistics object time section of live television channel to be monitored.
Particularly, statistical module 60 comprises: the first computing module, for the product of the number of users of the duration and live television channel to be monitored that calculate object time section correspondence, obtains the first numerical value; Second computing module, the percentage that the playing duration for calculating live television channel to be monitored is shared in the first numerical value, obtains the audience ratings of live television channel to be monitored in object time section.
The monitoring device of the audience ratings of the IPTV television channel of this embodiment comprises detection module 10, sending module 20, receiver module 30, the first acquisition module 40, second acquisition module 50 and statistical module 60.Prior art cannot carry out real-time statistics problem to the audience ratings of IPTV television channel is solved by the monitoring device of the audience ratings of the IPTV television channel of this embodiment.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a monitoring method for the audience ratings of IPTV television channel, is characterized in that, comprising:
Detect live television channel to be monitored and whether there is triggering signal, wherein, described triggering signal is for representing that user starts to play described live television channel to be monitored;
If detect that described live television channel to be monitored exists described triggering signal, user behavior data corresponding for described triggering signal is sent to server cluster, wherein, described server cluster is for the treatment of described user behavior data;
Receive the user behavior data from the process of described server cluster;
The playing duration of described live television channel to be monitored is obtained from the described user behavior data processed;
Obtain the number of users of described live television channel to be monitored; And
According to the audience ratings of described live television channel to be monitored in the playing duration of described live television channel to be monitored and the number of users statistics object time section of described live television channel to be monitored.
2. the monitoring method of the audience ratings of IPTV television channel according to claim 1, is characterized in that, after user behavior data corresponding for described triggering signal is sent to server cluster, described method comprises:
Receive in described server cluster in the server of described user behavior data and described user behavior data resolved,
Wherein, receive in described server cluster and in the server of described user behavior data, parsing carried out to described user behavior data and comprise:
Search the invalid data in described user behavior data;
Delete the invalid data in described user behavior data; And
The user behavior data deleted after described invalid data is carried out data format conversion processing, obtains the user behavior data after transforming.
3. the monitoring method of the audience ratings of IPTV television channel according to claim 2, it is characterized in that, after resolving described user behavior data in the server receiving described user behavior data in described server cluster, described method comprises:
Integrate the user behavior data after the described conversion in the server receiving described user behavior data in described server cluster, obtain the user behavior data processed;
The described user behavior data processed is distributed to multiple data processing unit; And
By described multiple data processing unit, the described user behavior data processed is added up.
4. the monitoring method of the audience ratings of IPTV television channel according to claim 1, it is characterized in that, the described user behavior data processed comprises the broadcasting mark playing described live television channel to be monitored, the described end reproduction time playing the broadcast start time of live television channel described to be monitored corresponding to mark and the live television channel described to be monitored of described broadcasting mark correspondence, the playing duration obtaining described live television channel to be monitored from the described user behavior data processed comprises:
Travel through the described user behavior data processed;
Obtain each playing duration playing live television channel described to be monitored corresponding to mark respectively, wherein, the described playing duration playing the live television channel described to be monitored of mark correspondence is the described difference playing the broadcast start time of the end reproduction time of live television channel described to be monitored corresponding to mark and the live television channel described to be monitored of described broadcasting mark correspondence; And
Described each playing duration playing live television channel described to be monitored corresponding to mark is added up, obtains the playing duration of described live television channel to be monitored.
5. the monitoring method of the audience ratings of IPTV television channel according to claim 1, is characterized in that, the number of users obtaining described live television channel to be monitored comprises:
Determine preset time period, wherein, described preset time period comprises described object time section; And
From presetting database, obtain the number of users of the live television channel described to be monitored in described preset time period, wherein, in described presetting database, be previously stored with the number of users of the live television channel described to be monitored in described preset time period.
6. the monitoring method of the audience ratings of IPTV television channel according to claim 5, is characterized in that, the number of users obtaining described live television channel to be monitored comprises:
The number of users of described live television channel to be monitored is upgraded,
Wherein, the number of users of described live television channel to be monitored upgrades every described preset time period in described presetting database.
7. the monitoring method of the audience ratings of IPTV television channel according to claim 6, it is characterized in that, comprise according to the audience ratings of described live television channel to be monitored in the playing duration of described live television channel to be monitored and the number of users statistics object time section of described live television channel to be monitored:
Calculate the product of the duration of object time section correspondence and the number of users of described live television channel to be monitored, obtain the first numerical value; And
Calculate the percentage that the playing duration of described live television channel to be monitored is shared in described first numerical value, obtain the audience ratings of described live television channel to be monitored in described object time section.
8. a monitoring device for the audience ratings of IPTV television channel, is characterized in that, comprising:
Whether detection module, exist triggering signal for detecting live television channel to be monitored, and wherein, described triggering signal is for representing that user starts to play described live television channel to be monitored;
Sending module, for when detecting that described live television channel to be monitored exists described triggering signal, is sent to server cluster by user behavior data corresponding for described triggering signal, and wherein, described server cluster is for the treatment of described user behavior data;
Receiver module, for receiving the user behavior data of the process from described server cluster;
First acquisition module, for obtaining the playing duration of described live television channel to be monitored from the described user behavior data processed;
Second acquisition module, for obtaining the number of users of described live television channel to be monitored; And
Statistical module, for the audience ratings according to described live television channel to be monitored in the playing duration of described live television channel to be monitored and the number of users statistics object time section of described live television channel to be monitored.
9. the monitoring device of the audience ratings of IPTV television channel according to claim 8, it is characterized in that, the described user behavior data processed comprises the broadcasting mark playing described live television channel to be monitored, the described end reproduction time playing the broadcast start time of live television channel described to be monitored corresponding to mark and the live television channel described to be monitored of described broadcasting mark correspondence, described first acquisition module comprises:
Spider module, for traveling through the described user behavior data processed;
3rd acquisition module, for obtaining each playing duration playing live television channel described to be monitored corresponding to mark respectively, wherein, the described playing duration playing the live television channel described to be monitored of mark correspondence is the described difference playing the broadcast start time of the end reproduction time of live television channel described to be monitored corresponding to mark and the live television channel described to be monitored of described broadcasting mark correspondence; And
Accumulator module, for adding up to described each playing duration playing live television channel described to be monitored corresponding to mark, obtains the playing duration of described live television channel to be monitored.
10. the monitoring device of the audience ratings of IPTV television channel according to claim 9, is characterized in that, described statistical module comprises:
First computing module, for the product of the number of users of the duration and described live television channel to be monitored that calculate object time section correspondence, obtains the first numerical value; And
Second computing module, the percentage that the playing duration for calculating described live television channel to be monitored is shared in described first numerical value, obtains the audience ratings of described live television channel to be monitored in described object time section.
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