CN104394436B - The monitoring method and device of the audience ratings of Internet TV live television channel - Google Patents
The monitoring method and device of the audience ratings of Internet TV live television channel Download PDFInfo
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- CN104394436B CN104394436B CN201410714809.0A CN201410714809A CN104394436B CN 104394436 B CN104394436 B CN 104394436B CN 201410714809 A CN201410714809 A CN 201410714809A CN 104394436 B CN104394436 B CN 104394436B
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- television channel
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- live television
- user behavior
- behavior data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
Abstract
The invention discloses a kind of monitoring methods and device of the audience ratings of Internet TV live television channel.The monitoring method of the audience ratings of the Internet TV live television channel includes whether there is trigger signal using detection live television channel to be monitored；If detecting live television channel to be monitored, there are trigger signals, the corresponding user behavior data of trigger signal is sent to server cluster；Receive the processed user behavior data from server cluster；The playing duration of live television channel to be monitored is obtained from processed user behavior data；Obtain the number of users of live television channel to be monitored；The audience ratings of live television channel to be monitored in target time section is counted according to the number of users of the playing duration of live television channel to be monitored and live television channel to be monitored.By the present invention, solve the problems, such as that the prior art can not carry out real-time statistics to the audience ratings of Internet TV live television channel.
Description
Technical field
The present invention relates to internet arena, in particular to a kind of audience ratings of Internet TV live television channel
Monitoring method and device.
Background technology
The fast development of Web TV (such as Interactive Internet TV, digital video broadcasting TV, internet television etc.)
Not only provide abundanter user experience, such as the human-computer interaction function with interactive quality of Web TV to the user,
Data are provided for the statistical analysis of Web TV result of broadcast simultaneously to support.The audience ratings of Web TV is to weigh Web TV
The important indicator of result of broadcast, the prior art be all to the statistics of the audience ratings of the television channel of Web TV it is non real-time, i.e.,
The audience rating data of the television channel on the Internet TV live same day need to the live streaming same day second day can be according to third party
The rating daily record on the live streaming same day of acquisition carries out statistics calculating.The prior art is to the system of the audience ratings of the television channel of Web TV
Meter can not meet the needs of user is to real-time audience ratings, reduce user behavior data and produce value.
The problem of can not carrying out real-time statistics to the audience ratings of Internet TV live television channel for the prior art, at present
Not yet propose effective solution.
Invention content
It is a primary object of the present invention to provide a kind of monitoring method of the audience ratings of Internet TV live television channel and
Device, to solve the problems, such as that the prior art can not carry out real-time statistics to the audience ratings of Internet TV live television channel.
To achieve these goals, according to an aspect of the invention, there is provided a kind of Internet TV live television channel
Audience ratings monitoring method.
The monitoring method of the audience ratings of the Internet TV live television channel includes：Detecting live television channel to be monitored is
It is no there are trigger signal, wherein, trigger signal is for representing that user starts to play live television channel to be monitored；If it detects
There are trigger signals for live television channel to be monitored, and the corresponding user behavior data of trigger signal is sent to server cluster,
Wherein, server cluster is used to handle user behavior data；Receive the processed user behavior data from server cluster；
The playing duration of live television channel to be monitored is obtained from processed user behavior data；Obtain live telecast frequency to be monitored
The number of users in road；Mesh is counted according to the number of users of the playing duration of live television channel to be monitored and live television channel to be monitored
Mark the audience ratings of live television channel to be monitored in the period.
Further, after the corresponding user behavior data of trigger signal is sent to server cluster, network electricity
Monitoring method depending on the audience ratings of live television channel includes：The server of user behavior data is received in server cluster
In user behavior data is parsed, wherein, received in server cluster in the server of user behavior data to
Family behavioral data carries out parsing and includes：Search the invalid data in user behavior data；It is invalid in user behavior data to delete
Data；User behavior data after deletion invalid data is subjected to data format conversion processing, user's row after being converted
For data.
Further, in the server that user behavior data is received in server cluster to user behavior data into
After row parsing, the monitoring method of the audience ratings of the Internet TV live television channel includes：It is received in integrated service device cluster
User behavior data to after the conversion in the server of user behavior data obtains processed user behavior data；It will place
The user behavior data managed is distributed to multiple data processing units；By multiple data processing units to processed user's row
It is counted for data.
Further, processed user behavior data includes playing the broadcasting mark of live television channel to be monitored, broadcasts
It puts the broadcast start time for identifying corresponding live television channel to be monitored and plays the corresponding live telecast frequency to be monitored of mark
The end reproduction time in road obtains the playing duration packet of live television channel to be monitored from processed user behavior data
It includes：The user behavior data that traversal processing is crossed；Each play is obtained respectively identifies broadcasting for corresponding live television channel to be monitored
Duration is put, wherein, the playing duration for playing the corresponding live television channel to be monitored of mark is corresponding to be monitored to play mark
The broadcast start time for terminating reproduction time and playing the corresponding live television channel to be monitored of mark of live television channel
Difference；It adds up to each playing duration for playing the corresponding live television channel to be monitored of mark, obtains live streaming to be monitored
The playing duration of television channel.
Further, the number of users for obtaining live television channel to be monitored includes：Determine preset time period, wherein, it presets
Period includes target time section；The user of the live television channel to be monitored in preset time period is obtained from presetting database
Number, wherein, the number of users of the live television channel to be monitored in preset time period is previously stored in presetting database.
Further, the number of users for obtaining live television channel to be monitored includes：To the use of live television channel to be monitored
Amount is updated, wherein, the number of users of live television channel to be monitored carries out in presetting database every preset time period
Update.
Further, according to the playing duration of live television channel to be monitored and the number of users of live television channel to be monitored
The audience ratings of live television channel to be monitored includes in statistics target time section：The corresponding duration of target time section is calculated to supervise with waiting
The product of the number of users of live television channel is surveyed, obtains the first numerical value；The playing duration for calculating live television channel to be monitored exists
Shared percentage in first numerical value obtains the audience ratings of live television channel to be monitored in target time section.
To achieve these goals, according to another aspect of the present invention, a kind of Internet TV live television channel is provided
Audience ratings monitoring device.
The monitoring device of the audience ratings of the Internet TV live television channel includes：Detection module, it is to be monitored for detecting
Live television channel whether there is trigger signal, wherein, trigger signal is used to represent that user starts to play live telecast to be monitored
Channel；Sending module, for when detecting live television channel to be monitored there are during trigger signal, by the corresponding use of trigger signal
Family behavioral data is sent to server cluster, wherein, server cluster is used to handle user behavior data；Receiving module is used for
Receive the processed user behavior data from server cluster；First acquisition module, for from processed user behavior
The playing duration of live television channel to be monitored is obtained in data；Second acquisition module, for obtaining live telecast frequency to be monitored
The number of users in road；Statistical module, for the playing duration according to live television channel to be monitored and live television channel to be monitored
Number of users statistics target time section in live television channel to be monitored audience ratings.
Further, processed user behavior data includes playing the broadcasting mark of live television channel to be monitored, broadcasts
It puts the broadcast start time for identifying corresponding live television channel to be monitored and plays the corresponding live telecast frequency to be monitored of mark
The end reproduction time in road, the first acquisition module include：Spider module, the user behavior data crossed for traversal processing；Third
Acquisition module, for obtaining each playing duration for playing the corresponding live television channel to be monitored of mark respectively, wherein, it plays
The playing duration for identifying corresponding live television channel to be monitored is to play the knot for identifying corresponding live television channel to be monitored
Beam reproduction time and the difference for playing the broadcast start time for identifying corresponding live television channel to be monitored；Accumulator module is used
It adds up in each playing duration for playing the corresponding live television channel to be monitored of mark, obtains live telecast to be monitored
The playing duration of channel.
Further, statistical module includes：First computing module is supervised for calculating the corresponding duration of target time section with waiting
The product of the number of users of live television channel is surveyed, obtains the first numerical value；Second computing module, for calculating live telecast to be monitored
The playing duration of channel percentage shared in the first numerical value obtains the receipts of live television channel to be monitored in target time section
Depending on rate.
By the present invention, it whether there is trigger signal using live television channel to be monitored is detected, wherein, trigger signal is used
Start to play live television channel to be monitored in expression user；If detect that live television channel to be monitored has triggering and believes
Number, the corresponding user behavior data of trigger signal is sent to server cluster, wherein, server cluster is used to handle user's row
For data；Receive the processed user behavior data from server cluster；It is obtained from processed user behavior data
The playing duration of live television channel to be monitored；Obtain the number of users of live television channel to be monitored；According to live streaming electricity to be monitored
Live telecast to be monitored frequency in the number of users of the playing duration of tv channel and live television channel to be monitored statistics target time section
The audience ratings in road, asking for real-time statistics can not be carried out to the audience ratings of Internet TV live television channel by solving the prior art
Topic.The invention is by detecting live television channel to be monitored with the presence or absence of trigger signal, if detecting live telecast to be monitored
There are trigger signals for channel, acquire user behavior data in real time, and collected user behavior data is handled in real time, from
The playing duration of live television channel to be monitored is obtained in treated user behavior data, with reference to live television channel to be monitored
Number of users statistics target time section in live television channel to be monitored audience ratings, reached real-time statistics calculate it is to be monitored straight
The effect of the audience ratings of television channel is broadcast, improves the value of user behavior data.
Description of the drawings
The attached drawing for forming the part of the application is used to provide further understanding of the present invention, schematic reality of the invention
Example and its explanation are applied for explaining the present invention, is not constituted improper limitations of the present invention.In the accompanying drawings：
Fig. 1 is the flow of the monitoring method of the audience ratings of Internet TV live television channel according to embodiments of the present invention
Figure；And
Fig. 2 is the signal of the monitoring device of the audience ratings of Internet TV live television channel according to embodiments of the present invention
Figure.
Specific embodiment
It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the application can phase
Mutually combination.The present invention will be described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
In order to which those skilled in the art is made to more fully understand application scheme, below in conjunction in the embodiment of the present application
The technical solution in the embodiment of the present application is clearly and completely described in attached drawing, it is clear that described embodiment is only
The embodiment of the application part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's all other embodiments obtained without making creative work should all belong to the model of the application protection
It encloses.
It should be noted that term " first " in the description and claims of this application and above-mentioned attached drawing, "
Two " etc. be the object for distinguishing similar, and specific sequence or precedence are described without being used for.It should be appreciated that it uses in this way
Data can be interchanged in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unit
Process, method, system, product or equipment are not necessarily limited to those steps or unit clearly listed, but may include without clear
It is listing to Chu or for the intrinsic other steps of these processes, method, product or equipment or unit.
The present invention is intended to provide a kind of monitoring method and device of the audience ratings of Internet TV live television channel.
Fig. 1 is the flow of the monitoring method of the audience ratings of Internet TV live television channel according to embodiments of the present invention
Figure.As shown in Figure 1, the monitoring method of the audience ratings of the Internet TV live television channel includes steps S101 to step
S106：
Step S101 detects live television channel to be monitored with the presence or absence of trigger signal.
Preferably to Web TV in the monitoring method of the audience ratings of the Internet TV live television channel of the embodiment
The audience ratings of live television channel is for statistical analysis, and Web TV can include Interactive Internet TV, digital video broadcasting
TV, internet television etc. preferably by Interactive Internet TV in the embodiment, utilize the machine of the Interactive Internet TV
Top box acquires and returns user behavior data.Live television channel to be monitored can be the arbitrary live telecast frequency in Web TV
Road, such as Hunan Satellite TV, Zhejiang Satellite TV etc..Trigger signal is used to represent that user starts to play the row of live television channel to be monitored
For.Preferably, the embodiment embedded tracking code in the video player of Web TV, when user enters live streaming electricity to be monitored
During tv channel, video player meeting automatic trigger live play behavior generates touching for live play live television channel to be monitored
It signals.It can decide whether that there are the live streamings of user with the presence or absence of trigger signal by detecting live television channel to be monitored to broadcast
Put the behavior of live television channel to be monitored.
The rating daily record of the television channel is made of one or more of ratings record, wherein, the television channel
Rating record includes playing the user identifier of the user of television channel, the starting reproduction time of television channel and television channel
Terminate the information such as reproduction time.
Step S102, if live television channel to be monitored is detected there are trigger signal, by the corresponding use of trigger signal
Family behavioral data is sent to server cluster.
Preferably, the monitoring method of the audience ratings of the Internet TV live television channel of the embodiment is to be monitored when detecting
Live television channel can be by trigger signal there are tracking code during trigger signal, being embedded in the video player of Web TV
Corresponding user behavior data is acquired in real time, wherein, tracking code is monitored user behavior.User behavior data by
One or more of user behavior record compositions, every user behavior record include user and start to play live telecast to be monitored
The time of channel, user terminate to play the time of live television channel to be monitored, the title of live television channel to be monitored and
The information such as user identifier.
Tracking code in the video player by being embedded in Web TV is by the corresponding user behavior of trigger signal
After data are acquired, collected user behavior data is sent to the server cluster specified, wherein, server cluster
For handling user behavior data, the user behavior data that obtains that treated, so as to complete the real-time acquisition of user behavior data
Process.The process needs that user behavior data is sent to server cluster are sent according to the transport protocol made an appointment,
Transport protocol can be transmission control protocol, User Datagram Protocol etc..The embodiment preferentially using every fixed time period to
The mode of user behavior data of server set pocket transmission, the fixed time period are very short, thereby may be ensured that user's row
For the real-time transmission of data, for example, sending a user behavior data every 1 second.By the user behavior of the live streaming behavior of user
Data, the information such as the title of live television channel to be monitored and the programm name of broadcasting are sent to the server cluster specified
In, realize the real-time gatherer process of user behavior data.Data in view of the user behavior data for acquiring and sending in real time
Amount is very big, is handled if only sent user behavior data in one server, can occupy a large amount of storages of the server
Space, and operational performance hardly results in guarantee.So prison of the audience ratings of the Internet TV live television channel of the embodiment
The user behavior data acquired in real time is sent to server cluster by survey method, specifically, can be distinguished user behavior data
It is sent in the multiple servers in server cluster and is respectively processed, so as to improve operation efficiency, ensure that user's row
For the timeliness of data, user behavior data is allow to inform data analysis person at the first time.
Step S103 receives the processed user behavior data from server cluster.
Preferably, the server for receiving user behavior data in server cluster receive user behavior data it
Afterwards, it will user behavior data is handled accordingly, is specifically included：User behavior data is received in server cluster
Server in user behavior data is parsed, wherein, the service of user behavior data is received in server cluster
Parsing is carried out in device to user behavior data to include：Search the invalid data in user behavior data；Delete user behavior data
In invalid data；User behavior data after deletion invalid data is subjected to data format conversion processing, after obtaining conversion
User behavior data；The user behavior after the conversion in the server of user behavior data is received in integrated service device cluster
Data obtain processed user behavior data；Processed user behavior data is distributed to multiple data processing units；It is logical
An excessive data processing unit counts processed user behavior data.Wherein, to user in data processing unit
The statistics of behavioral data can count primary every the set time in the way of time window to user behavior data；
The event that in the way of time span window, i.e., can often receive fixed number counts primary to user behavior data.
Server in server cluster may only have a server to receive user behavior data, it is also possible to have more
Server receives user behavior data.The user behavior data that server in server cluster receives may there are numbers
Situations such as according to imperfect or loss of data, in order to ensure the accuracy of user behavior data, receive user behavior data
Server will search the invalid data in user behavior data, and the invalid data found is deleted, and ensure in this way
The integrality of user behavior data, improves the accuracy of user behavior data.Server in server cluster receives
User behavior data be generally binary format, so being needed in the server for receiving user behavior data to receiving
User behavior carry out format conversion, the user behavior data of the binary format received is converted into the user behavior of standard
Data, the number conversion of user behavior data are conducive to data analysis person and rapidly and accurately identify user behavior data.It receives
The user behavior data progress invalid data deletion received and data can all be converted in the server of user behavior data
Operation, the user behavior data after conversion be respectively present in the different server in server cluster, to user behavior number
According to it is for statistical analysis when, need to obtain all user behavior datas, thus need by the user behavior data after conversion into
Row is integrated, and the process of integration is exactly the user behavior number after the conversion being respectively located in the multiple servers in server cluster
According to being integrated, so as to ensure the integrality of user behavior data.
Step S104 obtains the playing duration of live television channel to be monitored from processed user behavior data.
Processed user behavior data includes playing the broadcasting mark of live television channel to be monitored, plays mark and corresponds to
The broadcast start time and playing of live television channel to be monitored identify the end of corresponding live television channel to be monitored and broadcast
The time is put, the playing duration that live television channel to be monitored is obtained from processed user behavior data includes：Traversal processing
The user behavior data crossed；Each playing duration for playing and identifying corresponding live television channel to be monitored is obtained respectively, wherein,
The playing duration for identifying corresponding live television channel to be monitored is played to play the corresponding live television channel to be monitored of mark
The difference for terminating reproduction time and playing the broadcast start time for identifying corresponding live television channel to be monitored；It is broadcast to each
It puts and identifies the playing duration of corresponding live television channel to be monitored and add up, obtain the broadcasting of live television channel to be monitored
Duration.For example, live television channel to be monitored is Hunan Satellite TV, the user behavior data of the Hunan Satellite TV is by 3 user behaviors
Record composition, wherein, the broadcasting mark 001 of first user behavior record, broadcast start time 09:00, when terminating to play
Between be 09:05, then it is 5 minutes that this user behavior, which records corresponding playing duration,；The broadcasting mark of Article 2 user behavior record
Know 002, broadcast start time 08:57, it is 09 to terminate reproduction time:00, then when this user behavior records corresponding broadcasting
A length of 3 minutes；The broadcasting mark 003 of Article 3 user behavior record, broadcast start time 08:59, terminating reproduction time is
09:03, then it is 4 minutes that this user behavior, which records corresponding playing duration,；So the playing duration of the Hunan Satellite TV is 12 points
Clock, i.e., 5 minutes, the sum of 3 minutes and 4 minutes.
Step S105 obtains the number of users of live television channel to be monitored.
Preferably, the monitoring method of the audience ratings of the Internet TV live television channel of the embodiment obtains live streaming to be monitored
The number of users of television channel includes：Determine preset time period, wherein, preset time period can be with according to the difference of business diagnosis demand
It arbitrarily determines；The number of users of the live television channel to be monitored in preset time period is obtained from presetting database, wherein, it presets
The number of users of the live television channel to be monitored in preset time period is previously stored in database.Live television channel to be monitored
Number of users can not in real time be obtained from user behavior data, the number of users of live television channel to be monitored is stored in preset data
In library.The number of users for obtaining live television channel to be monitored further includes the number of users of live television channel to be monitored is carried out more
Newly, wherein, the number of users of live television channel to be monitored is updated in presetting database every preset time period.Present count
It can be updated at regular intervals according to the number of users of live television channel to be monitored stored in library, for example, small every one
The update of the primary numbers of users of live television channel to be monitored of Shi Jinhang in interval time section, calculates live streaming electricity to be monitored
The audience ratings of tv channel calculates the number of users for using a upper period for foundation.
Step S106, according to the playing duration of live television channel to be monitored and the number of users of live television channel to be monitored
Count the audience ratings of live television channel to be monitored in target time section.
Target time section is the period for needing to count the audience ratings of live television channel to be monitored, during the target
Between section in preset time period.According to the playing duration of live television channel to be monitored and the user of live television channel to be monitored
The audience ratings of live television channel to be monitored includes in number statistics target time section：The corresponding duration of target time section is calculated with treating
The product of the number of users of live television channel is monitored, obtains the first numerical value；Calculate the playing duration of live television channel to be monitored
The shared percentage in the first numerical value obtains the audience ratings of live television channel to be monitored in target time section.For example, target
Period is 08:55 to 09:05, live television channel to be monitored is Hunan Satellite TV, and the number of users of the Hunan Satellite TV is 3, user
Behavioral data is made of 3 user behavior records, wherein, the broadcasting mark 001 of first user behavior record, when starting to play
Between be 09:00, it is 09 to terminate reproduction time:05, then it is 5 minutes that this user behavior, which records corresponding playing duration,；Article 2
The broadcasting mark 002 of user behavior record, broadcast start time 08:57, it is 09 to terminate reproduction time:00, then this user
The corresponding playing duration of behavior record is 3 minutes；The broadcasting mark 003 of Article 3 user behavior record, broadcast start time are
08:59, it is 09 to terminate reproduction time:03, then it is 4 minutes that this user behavior, which records corresponding playing duration,；So Hunan
The playing duration of satellite TV be 12 minutes, i.e., 5 minutes, the sum of 3 minutes and 4 minutes, a length of 10 points when target time section is corresponding
The product of clock, the corresponding duration of target time section and the number of users of live television channel to be monitored is 30 minutes, therefore, Hu Nanwei
Apparent 08:55 to 09:05 audience ratings is 40%.
Preferably, in statistics target time section after the audience ratings of live television channel to be monitored, the net of the embodiment
The monitoring method of the audience ratings of network live telecast television channel further includes：Export the audience ratings of live television channel to be monitored；With
Visual mode shows the audience ratings of live television channel to be monitored.Wherein, visual mode can include the shape of chart
Formula can also include form of instrument board etc..
The monitoring method of the audience ratings of the Internet TV live television channel of the embodiment is electric using live streaming to be monitored is detected
Tv channel whether there is trigger signal, wherein, trigger signal is used to represent that user starts to play live television channel to be monitored；Such as
Fruit detects live television channel to be monitored, and there are trigger signals, and the corresponding user behavior data of trigger signal is sent to service
Device cluster, wherein, server cluster is used to handle user behavior data；Receive processed user's row from server cluster
For data；The playing duration of live television channel to be monitored is obtained from processed user behavior data；It obtains to be monitored straight
Broadcast the number of users of television channel；According to the playing duration of live television channel to be monitored and the user of live television channel to be monitored
The audience ratings of live television channel to be monitored in number statistics target time section, solving the prior art can not be to Internet TV live
The audience ratings of television channel carries out the problem of real-time statistics, has reached the real-time audience ratings for calculating Internet TV live television channel
Effect.
It can be seen from the above description that the audience ratings of the Internet TV live television channel of the embodiment of the present invention
Monitoring method is by using live television channel to be monitored is detected with the presence or absence of trigger signal, if detecting live streaming electricity to be monitored
There are trigger signals for tv channel, acquire user behavior data in real time, and collected user behavior data is handled in real time,
The playing duration of live television channel to be monitored is obtained from treated user behavior data, with reference to live telecast to be monitored frequency
The audience ratings of live television channel to be monitored in the number of users statistics target time section in road, solving the prior art can not be to network
The audience ratings of live telecast television channel carries out the problem of real-time statistics, has reached real-time statistics and has calculated live telecast frequency to be monitored
The effect of the audience ratings in road improves the value of user behavior data.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is performed in computer system, although also, show logical order in flow charts, it in some cases, can be with not
The sequence being same as herein performs shown or described step.
The embodiment of the present invention additionally provides a kind of monitoring device of the audience ratings of Internet TV live television channel.It needs
Bright, the monitoring device of the audience ratings of the Internet TV live television channel can be used for performing the network of the embodiment of the present invention
The monitoring method of the audience ratings of live telecast television channel.
Fig. 2 is the signal of the monitoring device of the audience ratings of Internet TV live television channel according to embodiments of the present invention
Figure.As shown in Fig. 2, the monitoring device of the audience ratings of the Internet TV live television channel includes：Detection module 10, sending module
20, receiving module 30, the first acquisition module 40, the second acquisition module 50 and statistical module 60.
Detection module 10, for detecting live television channel to be monitored with the presence or absence of trigger signal, wherein, trigger signal is used
Start to play live television channel to be monitored in expression user.
Sending module 20, for when detecting live television channel to be monitored there are during trigger signal, by trigger signal pair
The user behavior data answered is sent to server cluster, wherein, server cluster is used to handle user behavior data.
Preferably, the monitoring device of the audience ratings of the Internet TV live television channel of the embodiment further includes：Parse mould
Block parses user behavior data for being received in server cluster in the server of user behavior data, wherein,
Parsing module specifically includes searching module, for searching the invalid data in user behavior data；Removing module is used for deleting
Invalid data in the behavioral data of family；Conversion module carries out data for that will delete the user behavior data after invalid data
Format conversion processing, the user behavior data after being converted.Module is integrated, for receiving user in integrated service device cluster
The user behavior data after conversion in the server of behavioral data, obtains processed user behavior data；Sort module is used
In processed user behavior data is distributed to multiple data processing units；Statistic submodule, at by multiple data
Reason unit counts processed user behavior data.
Receiving module 30, for receiving the processed user behavior data from server cluster.
First acquisition module 40, for obtaining broadcasting for live television channel to be monitored from processed user behavior data
Put duration.
Preferably, the processed use in the monitoring device of the audience ratings of the Internet TV live television channel of the embodiment
Family behavioral data includes playing the broadcasting mark of live television channel to be monitored, plays the corresponding live telecast frequency to be monitored of mark
The broadcast start time in road and the end reproduction time for playing the corresponding live television channel to be monitored of mark.Specifically, first
Acquisition module 40 includes：Spider module, the user behavior data crossed for traversal processing；Third acquisition module, for obtaining respectively
Each playing duration for playing and identifying corresponding live television channel to be monitored is taken, wherein, it is corresponding to be monitored straight to play mark
The playing duration for broadcasting television channel is to play the end reproduction time for identifying corresponding live television channel to be monitored and play to mark
Know the difference of the broadcast start time of corresponding live television channel to be monitored；Accumulator module, for playing mark pair to each
The playing duration of live television channel to be monitored answered adds up, and obtains the playing duration of live television channel to be monitored.
Second acquisition module 50, for obtaining the number of users of live television channel to be monitored.
Optionally, the second acquisition module 50 can include determining that module, for determining preset time period, wherein, when presetting
Between section include target time section；First acquisition submodule, it is to be monitored in preset time period for being obtained from presetting database
The number of users of live television channel, wherein, the live telecast to be monitored being previously stored in presetting database in preset time period
The number of users of channel；Update module is updated for the number of users to live television channel to be monitored, wherein, it is to be monitored straight
The number of users for broadcasting television channel is updated in presetting database every preset time period.
Statistical module 60, for the playing duration according to live television channel to be monitored and live television channel to be monitored
The audience ratings of live television channel to be monitored in number of users statistics target time section.
Specifically, statistical module 60 includes：First computing module is supervised for calculating the corresponding duration of target time section with waiting
The product of the number of users of live television channel is surveyed, obtains the first numerical value；Second computing module, for calculating live telecast to be monitored
The playing duration of channel percentage shared in the first numerical value obtains the receipts of live television channel to be monitored in target time section
Depending on rate.
The monitoring device of the audience ratings of the Internet TV live television channel of the embodiment includes detection module 10, sends mould
Block 20, receiving module 30, the first acquisition module 40, the second acquisition module 50 and statistical module 60.Pass through the network of the embodiment
The monitoring device of the audience ratings of live telecast television channel solves the prior art can not be to Internet TV live television channel
Audience ratings carries out the problem of real-time statistics.
Obviously, those skilled in the art should be understood that each module of the above-mentioned present invention or each step can be with general
Computing device realize that they can concentrate on single computing device or be distributed in multiple computing devices and be formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
In the storage device by computing device come perform either they are fabricated to respectively each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, that is made any repaiies
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of monitoring method of the audience ratings of Internet TV live television channel, which is characterized in that including：
Live television channel to be monitored is detected with the presence or absence of trigger signal, wherein, the trigger signal is used to represent that user starts
The live television channel to be monitored is played, wherein, the trigger signal is waited to supervise as described in tracking code in user entrance
Make video player automatic trigger live play behavior when surveying live television channel and generate, the tracking code is used for user
Behavior is detected；
If detecting the live television channel to be monitored there are the trigger signal, every fixed time period by the triggering
The corresponding user behavior data of signal is sent to server cluster, wherein, the server cluster is used to handle user's row
For data, wherein, the user behavior data is acquired in real time by the tracking code, and the fixed time period is described for ensureing
User behavior data is sent in real time；
Receive the processed user behavior data from the server cluster；
The playing duration of the live television channel to be monitored is obtained from treated user behavior data；
Obtain the number of users of the live television channel to be monitored；And
It is counted according to the number of users of the playing duration of the live television channel to be monitored and the live television channel to be monitored
The audience ratings of the live television channel to be monitored in target time section.
2. the monitoring method of the audience ratings of Internet TV live television channel according to claim 1, which is characterized in that
After the corresponding user behavior data of the trigger signal is sent to server cluster, the method includes：
It is received in the server cluster in the server of the user behavior data and the user behavior data is carried out
Parsing,
Wherein, it is received in the server cluster in the server of the user behavior data to the user behavior data
Parsing is carried out to include：
Search the invalid data in the user behavior data；
Delete the invalid data in the user behavior data；And
The user behavior data deleted after the invalid data is subjected to data format conversion processing, the user after being converted
Behavioral data.
3. the monitoring method of the audience ratings of Internet TV live television channel according to claim 2, which is characterized in that
It is received in the server cluster and the user behavior data is carried out in the server of the user behavior data to parse it
Afterwards, the method includes：
Integrate user's row after the conversion in the server that the user behavior data is received in the server cluster
For data, processed user behavior data is obtained；
Treated user behavior data is distributed to multiple data processing units；And
Treated user behavior data is counted by the multiple data processing unit.
4. the monitoring method of the audience ratings of Internet TV live television channel according to claim 1, which is characterized in that institute
Processed user behavior data is stated to include playing the broadcasting mark of the live television channel to be monitored, it is described to play mark pair
The broadcast start time for the live television channel to be monitored answered and described play identify the corresponding live streaming electricity to be monitored
The end reproduction time of tv channel obtains the live television channel to be monitored from treated user behavior data
Playing duration includes：
Traverse treated user behavior data；
Each playing duration for playing and identifying the corresponding live television channel to be monitored is obtained respectively, wherein, the broadcasting
The playing duration for identifying the corresponding live television channel to be monitored identifies the corresponding live streaming to be monitored for described play
The end reproduction time of television channel and described play identify when starting to play of the corresponding live television channel to be monitored
Between difference；And
It adds up, obtains described to each playing duration for playing the corresponding live television channel to be monitored of mark
The playing duration of live television channel to be monitored.
5. the monitoring method of the audience ratings of Internet TV live television channel according to claim 1, which is characterized in that obtain
The number of users of the live television channel to be monitored is taken to include：
Determine preset time period, wherein, the preset time period includes the target time section；And
The number of users of the live television channel to be monitored in the preset time period is obtained from presetting database, wherein,
The number of users of the live television channel to be monitored in the preset time period is previously stored in the presetting database.
6. the monitoring method of the audience ratings of Internet TV live television channel according to claim 5, which is characterized in that obtain
The number of users of the live television channel to be monitored is taken to include：
The number of users of the live television channel to be monitored is updated,
Wherein, the number of users of the live television channel to be monitored in the presetting database every the preset time period into
Row update.
7. the monitoring method of the audience ratings of Internet TV live television channel according to claim 6, which is characterized in that root
When counting target according to the playing duration of the live television channel to be monitored and the number of users of the live television channel to be monitored
Between in section the audience ratings of the live television channel to be monitored include：
The corresponding duration of target time section and the product of the number of users of the live television channel to be monitored are calculated, obtains the first number
Value；And
The playing duration of the live television channel to be monitored percentage shared in first numerical value is calculated, is obtained described
The audience ratings of the live television channel to be monitored in target time section.
8. a kind of monitoring device of the audience ratings of Internet TV live television channel, which is characterized in that including：
Detection module, for detecting live television channel to be monitored with the presence or absence of trigger signal, wherein, the trigger signal is used for
Represent that user starts to play the live television channel to be monitored, wherein, the trigger signal is by tracking code in the user
Make video player automatic trigger live play behavior during into the live television channel to be monitored and generate, the tracking generation
Code is used to be detected user behavior；
Sending module, for when detecting the live television channel to be monitored there are during the trigger signal, when fixed
Between section the corresponding user behavior data of the trigger signal is sent to server cluster, wherein, the server cluster is used for
The user behavior data is handled, wherein, the user behavior data is acquired in real time by the tracking code, the set time
Section is used to ensure that the user behavior data is sent in real time；
Receiving module, for receiving the processed user behavior data from the server cluster；
First acquisition module, for obtaining the live television channel to be monitored from treated user behavior data
Playing duration；
Second acquisition module, for obtaining the number of users of the live television channel to be monitored；And
Statistical module, for the playing duration according to the live television channel to be monitored and the live television channel to be monitored
Number of users statistics target time section in the live television channel to be monitored audience ratings.
9. the monitoring device of the audience ratings of Internet TV live television channel according to claim 8, which is characterized in that institute
Processed user behavior data is stated to include playing the broadcasting mark of the live television channel to be monitored, it is described to play mark pair
The broadcast start time for the live television channel to be monitored answered and described play identify the corresponding live streaming electricity to be monitored
The end reproduction time of tv channel, first acquisition module include：
Spider module, for traversing treated user behavior data；
Third acquisition module, when identifying the broadcasting of the corresponding live television channel to be monitored for obtaining each broadcasting respectively
It is long, wherein, the playing duration for playing the corresponding live television channel to be monitored of mark is corresponded to for the mark that plays
The live television channel to be monitored end reproduction time and described play identify the corresponding live telecast to be monitored
The difference of the broadcast start time of channel；And
Accumulator module, for being carried out to each playing duration for playing the corresponding live television channel to be monitored of mark
It is cumulative, obtain the playing duration of the live television channel to be monitored.
10. the monitoring device of the audience ratings of Internet TV live television channel according to claim 9, which is characterized in that
The statistical module includes：
First computing module, for calculating the number of users of the corresponding duration of target time section and the live television channel to be monitored
Product, obtain the first numerical value；And
Second computing module, it is shared in first numerical value for calculating the playing duration of the live television channel to be monitored
Percentage, obtain the audience ratings of the live television channel to be monitored in the target time section.
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| CN107846612B (en) * | 2016-09-20 | 2021-03-26 | 北京国双科技有限公司 | Audience rating analysis method and device |
| CN106507150A (en) * | 2016-12-08 | 2017-03-15 | 山东浪潮商用系统有限公司 | A kind of audience information statistical method live based on IP |
| CN108513166B (en) * | 2018-03-01 | 2020-06-16 | 世纪龙信息网络有限责任公司 | Video duration statistical method and device and computer equipment |
| US10887656B2 (en) | 2018-07-14 | 2021-01-05 | International Business Machines Corporation | Automatic content presentation adaptation based on audience |
| CN109769146A (en) * | 2018-12-25 | 2019-05-17 | 国家新闻出版广电总局广播电视规划院 | The determination method and device of broadcast TV program audience ratings |
| CN114422817B (en) * | 2022-01-17 | 2023-09-26 | 北京达佳互联信息技术有限公司 | Live broadcast room data processing method and device, electronic equipment and storage medium |
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Denomination of invention: Audience rating monitoring method and device of network television live channel Effective date of registration: 20190531 Granted publication date: 20180626 Pledgee: Shenzhen Black Horse World Investment Consulting Co., Ltd. Pledgor: Beijing Guoshuang Technology Co.,Ltd. Registration number: 2019990000503 |
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