CN109769146A - The determination method and device of broadcast TV program audience ratings - Google Patents
The determination method and device of broadcast TV program audience ratings Download PDFInfo
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- CN109769146A CN109769146A CN201811594633.4A CN201811594633A CN109769146A CN 109769146 A CN109769146 A CN 109769146A CN 201811594633 A CN201811594633 A CN 201811594633A CN 109769146 A CN109769146 A CN 109769146A
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Abstract
The invention discloses a kind of determination method and devices of broadcast TV program audience ratings, wherein this method comprises: the total duration to broadcast TV program carries out deconsolidation process, obtains the duration of multiple time intervals and each time interval；The corresponding live streaming audience ratings of each time interval is determined respectively；Determine the weight proportion value of the corresponding live streaming audience ratings of each time interval respectively according to the duration of each time interval and the total duration of broadcast TV program；According to the weight proportion value of each corresponding live streaming audience ratings of time interval and the corresponding live streaming audience ratings of each time interval, the audience ratings of the broadcast TV program is determined.
Description
Technical field
The present invention relates to program audience rating technical fields, really more particularly, to a kind of broadcast TV program audience ratings
Determine method, a kind of determining device of broadcast TV program audience ratings.
Background technique
Currently, using audience ratings as representative sample technique for investigation be evaluate broadcast TV program main technological means.
In broadcast television industry, audience ratings is to measure an important indicator of broadcast TV program communication effect, in program exchange, advertisement
The links such as sale play an important role.
Audience ratings is to acquire what user audience data obtained according to automation or artificial mode.
Automation mode is the viewing using measuring instrument record broadcast TV program.Engineer visits as sample of users
Measuring instrument is installed.Measuring instrument is by GPRS daily from trend data center return data.
Manual type is the viewing that sample of users fills in broadcast TV program on diary card.In investigator's timing
Door recycling diary card.
Currently, lower according to the accuracy that above two mode acquires the audience ratings that user audience data obtains.
Summary of the invention
It is an object of the present invention to provide a kind of for determining the new solution of the audience ratings of broadcast TV program.
According to the first aspect of the invention, a kind of determination method of broadcast TV program audience ratings is provided, comprising:
Deconsolidation process is carried out to the total duration of broadcast TV program, obtain multiple time intervals and each time interval when
It is long；
The corresponding live streaming audience ratings of each time interval is determined respectively；
Determine that each time interval is corresponding straight respectively according to the duration of each time interval and the total duration of broadcast TV program
Broadcast the weight proportion value of audience ratings；
According to the corresponding live streaming audience ratings of each time interval and the corresponding live streaming audience ratings of each time interval
Weight proportion value determines the audience ratings of the broadcast TV program.
Optionally, the broadcast time to broadcast TV program carries out deconsolidation process, and obtaining multiple time intervals includes:
Average deconsolidation process is carried out to the total duration of the broadcast TV program, obtains the time zone with equal duration
Between；Alternatively,
Non- average deconsolidation process is carried out to the total duration of the broadcast TV program, obtains the time zone with the durations such as not
Between.
Optionally, in the case where the total duration to the broadcast TV program carries out average deconsolidation process, each time zone
Between duration be equal to the duration of default minimum viewing-data sampling interval.
Optionally, the when a length of 60s of the default minimum viewing-data sampling interval.
Optionally, in the case where the duration of each time interval is equal to the duration of default minimum viewing-data sampling interval,
It is described to determine that the corresponding live streaming audience ratings of each time interval includes: respectively
Obtain the quantity of the user of viewing program in sample of users quantity and each time interval；
According to the quantity for the user for watching program in the sample of users quantity and each time interval, each time interval is determined
Corresponding live streaming audience ratings.
Optionally, described to determine that the corresponding live streaming audience ratings of each time interval includes: respectively
Obtain the viewing duration of the user of the interior viewing program of sample of users quantity, each time interval；
According to the viewing duration for the user for watching program in the sample of users quantity, each time interval and each time
The duration in section determines the corresponding live streaming audience ratings of each time interval respectively.
Optionally, program is watched in the quantity of the user of viewing program and each time interval in each time interval
The viewing duration of user be to be monitored by the corresponding measuring instrument of each sample of users.
Optionally, the method also includes:
The corresponding non-live streaming audience ratings of each time interval is determined respectively；
Live streaming audience ratings corresponding to each time interval and non-live streaming audience ratings carry out linear superposition processing, obtain each time
The corresponding comprehensive audience ratings in section；
According to the weight of the corresponding live streaming audience ratings of each corresponding comprehensive audience ratings of time interval and each time interval
Ratio value determines the synthesis audience ratings of the broadcast TV program.
According to the second aspect of the invention, a kind of determining device of broadcast TV program audience ratings is provided, comprising:
Split module, for broadcast TV program total duration carry out deconsolidation process, obtain multiple time intervals and
The duration of each time interval；
Section audience ratings determining module, for determining the corresponding live streaming audience ratings of each time interval respectively；
Weight proportion value determining module, for being based on each time interval, according to the duration of time interval and broadcast electricity
The weight proportion value of the corresponding live streaming audience ratings of time interval is determined depending on the total duration of program；
Audience ratings determining module, for corresponding according to each corresponding live streaming audience ratings of time interval and each time interval
Live streaming audience ratings weight proportion value, determine the audience ratings of the broadcast TV program.
According to the third aspect of the invention we, a kind of determining device of broadcast TV program audience ratings is provided, feature exists
In, including memory and processor, the memory storage executable instruction, described instruction is for controlling the processor progress
Operation is to execute according to any one of first aspect the method.
According to one embodiment of present invention, deconsolidation process is carried out to the total duration of broadcast TV program, when obtaining multiple
Between the duration of section and each time interval；The corresponding live streaming audience ratings of each time interval is determined respectively；According to each time interval
Duration and broadcast TV program total duration determine respectively each time interval it is corresponding live streaming audience ratings weight proportion value；Root
Audience ratings and the corresponding weight proportion value that audience ratings is broadcast live of each time interval is broadcast live according to each time interval is corresponding,
The audience ratings for determining the broadcast TV program improves the accuracy of the audience ratings of broadcast TV program.
By referring to the drawings to the detailed description of exemplary embodiment of the present invention, other feature of the invention and its
Advantage will become apparent.
Detailed description of the invention
It is combined in the description and the attached drawing for constituting part of specification shows the embodiment of the present invention, and even
With its explanation together principle for explaining the present invention.
Fig. 1 is the process flow diagram of the determination method of broadcast TV program audience ratings according to an embodiment of the invention.
Fig. 2 is the functional block diagram of the determining device of broadcast TV program audience ratings according to an embodiment of the invention.
Fig. 3 is the hardware configuration signal of the determining device of broadcast TV program audience ratings according to an embodiment of the invention
Figure.
Fig. 4 is the schematic diagram for watching the quantity of user of program in a manner of different viewings according to embodiments of the present invention.
Fig. 5 is each corresponding live streaming audience ratings of time interval and the corresponding synthesis of each time interval according to embodiments of the present invention
The schematic diagram of audience ratings.
Specific embodiment
Carry out the various exemplary embodiments of detailed description of the present invention now with reference to attached drawing.It should also be noted that unless in addition having
Body explanation, the unlimited system of component and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally
The range of invention.
Be to the description only actually of at least one exemplary embodiment below it is illustrative, never as to the present invention
And its application or any restrictions used.
Technology, method and apparatus known to person of ordinary skill in the relevant may be not discussed in detail, but suitable
In the case of, the technology, method and apparatus should be considered as part of specification.
It is shown here and discuss all examples in, any occurrence should be construed as merely illustratively, without
It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should also be noted that similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, then in subsequent attached drawing does not need that it is further discussed.
<embodiment of the method>
Fig. 1 is the process flow diagram of the determination method of broadcast TV program audience ratings according to an embodiment of the invention.
According to Fig. 1, the determination method of the broadcast TV program audience ratings at least includes the following steps:
Step S1100 carries out deconsolidation process to the total duration of broadcast TV program, obtain multiple time intervals and it is each when
Between section duration.
In embodiments of the present invention, average deconsolidation process is carried out to the total duration of broadcast TV program, obtains having equal
The time interval of duration.Alternatively, carry out non-average deconsolidation process to the total duration of broadcast TV program, obtain the durations such as not when
Between section.
Step S1200 determines the corresponding live streaming audience ratings of each time interval respectively.
Live streaming audience ratings refers to the corresponding audience ratings when watching broadcast TV program with direct-seeding.
In embodiments of the present invention, determined in step S1200 the corresponding live streaming audience ratings of each time interval may include with
Lower step:
Step S1210 obtains the viewing duration of the user of the interior viewing program of sample of users quantity, each time interval；
Step S1220, according to the viewing duration and Ge Shi of the user for watching program in sample of users quantity, each time interval
Between section duration, determine the corresponding live streaming audience ratings of each time interval respectively.
Based on following calculating formula (1a), the corresponding live streaming audience ratings of single time interval is calculated,
Wherein, RtgaFor the corresponding live streaming audience ratings of single time interval, naTo be seen in single time interval with direct-seeding
See the quantity of the user of program, taiThe viewing duration for being i-th of user in single time interval, Dur are single time interval
Duration, S be sample of users quantity.
In each time interval when the viewing of the user of the quantity of the user of viewing program and the interior viewing program of each time interval
Length is monitored by the corresponding measuring instrument of each sample of users.
It should be noted that the corresponding live streaming audience ratings mode of each time interval of determination that step S1210-S1220 is provided
It is not only suitable for the case where carrying out average deconsolidation process to the total duration of broadcast TV program, is also applied for broadcast TV program
Total duration carries out the case where non-average deconsolidation process.
Step S1300 determines each time zone according to the duration of each time interval and the total duration of broadcast TV program respectively
Between it is corresponding live streaming audience ratings weight proportion value.
The weight proportion value of the corresponding live streaming audience ratings of single time interval is calculated based on following calculating formula (2),
Wherein, wiFor the weight proportion value of the corresponding live streaming audience ratings of i-th of time interval, DuriFor i-th of time interval
Duration, DurAlwaysFor the total duration of broadcast TV program.
When the total duration to broadcast TV program carries out average deconsolidation process, the duration of time interval is obtained due to splitting
It is equal, so that it is equal based on the weight proportion value that above-mentioned calculating formula (2) obtain the corresponding live streaming audience ratings of each time interval,
AsN is the quantity of the time interval split to the total duration of broadcast TV program.
Step S1400, according to the corresponding live streaming audience ratings of each time interval and the corresponding live streaming audience ratings of each time interval
Weight proportion value, determine the audience ratings of broadcast TV program.
In embodiments of the present invention, the audience ratings of broadcast TV program is calculated based on following calculating formula (3),
Wherein, Rtg be broadcast TV program audience ratings, N be to the total duration of broadcast TV program split when
Between section quantity, wiFor the weight proportion value of the corresponding live streaming audience ratings of i-th of time interval, RtgaiFor i-th of time zone
Between corresponding live streaming audience ratings.
When the total duration to broadcast TV program carries out average deconsolidation process, above-mentioned calculating formula (3) can be converted into meter
Formula (4),
It should be understood that when carrying out average deconsolidation process to a broadcast TV program, split it is each when
Between section it is more, the duration of obtained time interval is shorter, so that the precision of the audience ratings of obtained broadcast TV program is higher.
It should be noted that the duration of each time interval cannot be less than the duration of default viewing-data sampling interval.Example
Such as, the when a length of 60s of viewing-data sampling interval is preset.
In one example, a broadcast TV program is subjected to average deconsolidation process, obtains the duration of each time interval
Equal to the duration of default minimum viewing-data sampling interval.It is adopted since the duration of each time interval is equal to default minimum viewing-data
The duration in sample section a, so that user has in a time interval and only once watching behavior.In step S1200 respectively
Determine that the corresponding live streaming audience ratings of each time interval includes the following steps,
Step S1230 obtains the viewing duration of the user of the interior viewing program of sample of users quantity, each time interval；
Step S1240, according to the viewing duration and Ge Shi of the user for watching program in sample of users quantity, each time interval
Between section duration, determine the corresponding live streaming audience ratings of each time interval respectively.
Specifically, above-mentioned calculating formula (1a) can be converted into following calculating formula (5a),
Wherein, RtgτaFor when a length of τ the corresponding live streaming audience ratings of single time interval, naTo have in single time interval
The quantity of the user of watching behavior, S are sample of users quantity.
In one embodiment of the invention, the determination method of broadcast TV program audience ratings is further comprising the steps of:
Step S1500 determines the corresponding non-live streaming audience ratings of each time interval respectively.
Specifically, it obtains in sample of users quantity and each time interval with the viewing of the user of non-direct-seeding viewing program
Duration；According to the viewing duration for the user for watching program in sample of users quantity, each time interval with non-direct-seeding and time
The duration in section determines the corresponding non-live streaming audience ratings of each time interval.This kind determines that the corresponding non-live streaming of each time interval is received
It is not only suitable for the case where carrying out average deconsolidation process to the total duration of broadcast TV program depending on rate, is also applied for radio and television section
Purpose total duration carries out the case where non-average deconsolidation process.
Non- live streaming audience ratings is corresponding when being with non-direct-seeding (time shift, review or program request) viewing broadcast TV program
Audience ratings.Time shift refers to that user can arbitrarily play back the live content of viewing time in the past.Non- live streaming audience ratings includes that time shift is received
Depending on rate, review one of audience ratings and program request audience ratings or a variety of.
Based on following calculating formula (1b)-(1d), calculates separately to obtain the corresponding time shift audience ratings of single time interval, review
Audience ratings and program request audience ratings,
Wherein, RtgbFor the corresponding time shift audience ratings of single time interval, nbTo be seen in single time interval with time shift manner
See the quantity of the user of program, tbiThe viewing duration for being i-th of user in single time interval, Dur are single time interval
Duration, S be sample of users quantity.
Wherein, RtgcAudience ratings, n are reviewed for single time interval is correspondingcTo be seen in a manner of reviewing in single time interval
See the quantity of the user of program, tciThe viewing duration for being i-th of user in single time interval, Dur are single time interval
Duration, S be sample of users quantity.
Wherein, RtgdFor the corresponding program request audience ratings of single time interval, ndTo be seen in single time interval with broadcast mode
See the quantity of the user of program, tdiThe viewing duration for being i-th of user in single time interval, Dur are single time interval
Duration, S be sample of users quantity.
In one example, a broadcast TV program is being subjected to average deconsolidation process, obtain each time interval when
When the long duration for being equal to default minimum viewing-data sampling interval, since the duration of each time interval is equal to default minimum rating number
According to the duration of sampling interval, so that a user has in a time interval and only once watching behavior.In step S1500
Determine that the corresponding non-live streaming audience ratings of each time interval includes the following steps respectively,
Step S1510 is obtained in sample of users quantity and each time interval with the number of users of non-direct-seeding viewing program
Amount.
Step S1520, according to the user's for watching program in sample of users quantity and each time interval with non-direct-seeding
Quantity determines the corresponding non-live streaming audience ratings of each time interval.
Specifically, above-mentioned calculating formula (1b)-(1d) is separately converted to following calculating formula (5b)-(5d),
- calculating formula (5b), wherein RtgτbFor when a length of τ the corresponding time shift of single time interval receive
Depending on rate, nbTo there is the quantity of the user of watching behavior in single time interval.
- calculating formula (5c), wherein RtgτcFor when a length of τ single time interval corresponding review receipts
Depending on rate, ncTo there is the quantity of the user of watching behavior in single time interval.
- calculating formula (5d), wherein RtgτdFor when a length of τ the corresponding program request of single time interval receive
Depending on rate, ndTo there is the quantity of the user of watching behavior in single time interval.
Step S1600, live streaming audience ratings corresponding to each time interval and non-live streaming audience ratings carry out linear superposition processing,
Obtain the corresponding comprehensive audience ratings of each time interval.
When non-live streaming audience ratings includes time shift audience ratings, reviews audience ratings and program request audience ratings, it is based on following calculating formula
(2) the corresponding comprehensive audience ratings of single time interval is calculated,
RtgIt is single=Rtga+Rtgb+Rtgc+Rtgd- calculating formula (6).
It should be noted that including time shift audience ratings, reviewing in audience ratings and program request audience ratings in non-live streaming audience ratings
It one or when any two, can be adjusted accordingly based on calculating formula (6).
Step S1700, according to the corresponding comprehensive audience ratings of each time interval and the corresponding live streaming audience ratings of each time interval
Weight proportion value, determine the synthesis audience ratings of broadcast TV program.
In embodiments of the present invention, the synthesis audience ratings of broadcast TV program is calculated based on following calculating formula (7),
Wherein, RtgIt is comprehensiveFor the audience ratings of broadcast TV program, N is to split to the total duration of broadcast TV program
The quantity of time interval, wiFor the weight proportion value of the corresponding comprehensive audience ratings of i-th of time interval, RtgSingle iFor i-th of time
The corresponding comprehensive audience ratings in section.
When the total duration to broadcast TV program carries out average deconsolidation process, above-mentioned calculating formula (7) can be converted into meter
Formula (8),
<Installation practice>
Fig. 2 is the functional block diagram of the determining device of broadcast TV program audience ratings according to an embodiment of the invention.
According to Fig.2, the determining device of the broadcast TV program audience ratings includes splitting module 2100, section audience ratings
Determining module 2200, weight proportion value determining module 2300 and audience ratings determining module 2400.
Module 2100 is split to be used to carry out deconsolidation process to the total duration of broadcast TV program, obtain multiple time intervals with
And the duration of each time interval；
Section audience ratings determining module 2200 for determining the corresponding live streaming audience ratings of each time interval respectively；
Weight proportion value determining module 2300 is used to be based on each time interval, according to the duration and broadcast of time interval
The total duration of TV programme determines the weight proportion value of the corresponding live streaming audience ratings of time interval；
Audience ratings determining module 2400 is used for corresponding according to the corresponding live streaming audience ratings of each time interval and each time interval
Live streaming audience ratings weight proportion value, determine the audience ratings of broadcast TV program.
In one embodiment, module 2100 is split to be further used for averagely tearing the total duration of broadcast TV program open
Divide processing, obtains the time interval with equal duration；Alternatively, the total duration to broadcast TV program carries out at non-average fractionation
Reason obtains the time interval with the durations such as not.
In the case where the total duration to broadcast TV program carries out average deconsolidation process, the duration of each time interval is equal to
The duration of default minimum viewing-data sampling interval.
In one embodiment, average deconsolidation process whether is carried out to the total duration of broadcast TV program, or to wide
The total duration for broadcasting TV programme carries out non-average deconsolidation process, and section audience ratings determining module 2200 is further used for obtaining sample
The viewing duration of the user of viewing program in number of users, each time interval；It is corresponding according to sample of users quantity, each time interval
Viewing program user viewing duration and time interval duration, determine the corresponding live streaming audience ratings of each time interval.
In one embodiment, the duration of default minimum viewing-data sampling interval is equal in the duration of each time interval
In the case of, section audience ratings determining module 2200, which is further used for obtaining, watches program in sample of users quantity and each time interval
User quantity；According to the quantity for the user for watching program in sample of users quantity and each time interval, each time zone is determined
Between corresponding live streaming audience ratings.
In one embodiment, the determining device of broadcast TV program audience ratings includes linear superposition processing module.
Section audience ratings determining module 2200 is further used for determining the corresponding non-live streaming audience ratings of each time interval respectively.
Linear superposition processing module carries out line for live streaming audience ratings corresponding to each time interval and non-live streaming audience ratings
Property superposition processing, obtains the corresponding comprehensive audience ratings of each time interval；
Audience ratings determining module 2400 is further used for according to the corresponding comprehensive audience ratings of each time interval and each time zone
Between it is corresponding live streaming audience ratings weight proportion value, determine the synthesis audience ratings of broadcast TV program.
Fig. 3 is the hardware configuration signal of the determining device of broadcast TV program audience ratings according to an embodiment of the invention
Figure.
According to Fig.3, the determining device of broadcast TV program audience ratings includes memory 320 and processor 310.
For storing instruction, which is operated shown in fig. 1 to execute memory 320 for control processor 310
The determination method of broadcast TV program audience ratings.Technical staff can disclosed conceptual design instruction according to the present invention.Instruction is such as
What control processor is operated, this is it is known in the art that therefore being not described in detail herein.
It will be appreciated by those skilled in the art that the determination of broadcast TV program audience ratings can be realized by various modes
Device.For example, can realize the determining device of broadcast TV program audience ratings by instruction configuration processor.For example, can be with
Instruction is stored in the ROM, and when starting the device, instruction is read in programming device from ROM and realizes broadcast electricity
Depending on the determining device of program audience rating.For example, the determining device of broadcast TV program audience ratings can be cured to dedicated devices
In (such as ASIC).The determining device of broadcast TV program audience ratings can be divided into mutually independent unit, or can be incited somebody to action
They merge realization.The determining device of broadcast TV program audience ratings can pass through one in above-mentioned various implementations
Kind is to realize, or can be realized by the combination of two or more modes in above-mentioned various implementations.
<example 1>
In this embodiment, a broadcast TV program one day 19:00 to 19:30 be broadcast live.The program is being broadcast live
Start to watch after ten minutes with time shift.The program starts that viewing can be reviewed after sixty minutes in live streaming.In same day 21:00, broadcast
To program 00:05 to 00:10,00:14 to 00:17,00:22 to 00:26, (three sections of periods are to open from program to platform out
The relative time that beginning time point calculates) corresponding three sections of wonderfuls have carried out demolition.Demolition result can be carried out by broadcast mode
Viewing.Sample of users quantity is 5,000,000 people.
In this embodiment, non-live streaming audience ratings includes time shift audience ratings, reviews audience ratings and program request audience ratings.
The determination method of broadcast TV program audience ratings provided in this embodiment at least includes the following steps:
Step S401 carries out average deconsolidation process to the total duration of broadcast TV program, obtains multiple time intervals, and
Each time interval when a length of default viewing-data sampling interval duration 60s.
Step S402, obtain sample of users quantity, in each time interval with the number of users of direct-seeding viewing program, each
The interior number of users to watch program in the number of users of time shift manner viewing program, each time interval in a manner of reviewing of time interval
With a number of users for broadcast mode viewing program in amount and each time interval.
Fig. 4 is the schematic diagram for watching the quantity of user of program in a manner of different viewings according to embodiments of the present invention.
According to Fig.4, axis of abscissas represents the play time of program, and axis of ordinates represents the number of the user of viewing program
It measures (ten thousand people).Four columns are shown in one time interval (60s).Four columns are from left to right successively represented with the side of live streaming
The quantity of the user of formula viewing program, by the quantity of the user of time shift manner viewing program, watch in a manner of reviewing the use of program
The quantity at family and with the quantity of the user of broadcast mode viewing program.
It should be noted that due to these three periods pair of 00:05 to 00:10,00:14 to 00:17,00:22 to 00:26
The program answered can be watched with a broadcast mode, 00:00 to 00:04,00:11 to 00:13,00:18 to 00:21 and 00:
27 to 00:30 this four periods corresponding program do not provide program request viewing mode.Therefore, this four periods are corresponding each
With the quantity of the user of broadcast mode viewing program for 0 in a time interval.
Step S403, according to the quantity for the user for watching program in sample of users quantity and each time interval with direct-seeding
It determines the corresponding live streaming audience ratings of each time interval, is saved according to being watched in sample of users quantity and each time interval with time shift manner
The quantity of purpose user determines the corresponding time shift audience ratings of each time interval, according in sample of users quantity and each time interval with
The quantity that the mode of reviewing watches the user of program determines that each time interval is corresponding and reviews audience ratings, according to sample of users quantity and
The corresponding program request audience ratings of each time interval is determined with the quantity of the user of broadcast mode viewing program in each time interval.
Step S404, live streaming audience ratings corresponding to each time interval, review audience ratings and program request rating at time shift audience ratings
Rate carries out linear superposition processing, obtains the corresponding comprehensive audience ratings of each time interval.
Fig. 5 is each corresponding live streaming audience ratings of time interval and the corresponding synthesis of each time interval according to embodiments of the present invention
The schematic diagram of audience ratings.
The curve being located above in Fig. 5 is formed by the corresponding comprehensive audience ratings of each time interval.It is located below in Fig. 5
Curve be to be formed by the corresponding live streaming audience ratings of each time interval.
Step S405 determines each time interval according to the duration of each time interval and the total duration of broadcast TV program respectively
The weight proportion value of corresponding comprehensive audience ratings.
Step S406, according to the corresponding live streaming audience ratings of each time interval and each time interval corresponding comprehensive audience ratings
Weight proportion value determines the live streaming audience ratings of broadcast TV program.
Step S407, according to the corresponding comprehensive audience ratings of each time interval and the corresponding comprehensive audience ratings of each time interval
Weight proportion value determines the synthesis audience ratings of broadcast TV program.
The present invention can be system, method and/or computer program product.Computer program product may include computer
Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the invention.
Computer readable storage medium, which can be, can keep and store the tangible of the instruction used by instruction execution equipment
Equipment.Computer readable storage medium for example can be-- but it is not limited to-- storage device electric, magnetic storage apparatus, optical storage
Equipment, electric magnetic storage apparatus, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer readable storage medium
More specific example (non exhaustive list) includes: portable computer diskette, hard disk, random access memory (RAM), read-only deposits
It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static random access memory (SRAM), portable
Compact disk read-only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon
It is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein above
Machine readable storage medium storing program for executing is not interpreted that instantaneous signal itself, the electromagnetic wave of such as radio wave or other Free propagations lead to
It crosses the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or is transmitted by electric wire
Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer readable storage medium it is each calculate/
Processing equipment, or outer computer or outer is downloaded to by network, such as internet, local area network, wide area network and/or wireless network
Portion stores equipment.Network may include copper transmission cable, optical fiber transmission, wireless transmission, router, firewall, interchanger, gateway
Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted
Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment
In calculation machine readable storage medium storing program for executing.
Computer program instructions for executing operation of the present invention can be assembly instruction, instruction set architecture (ISA) instructs,
Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages
The source code or object code that any combination is write, the programming language include the programming language-of object-oriented such as
Smalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.Computer
Readable program instructions can be executed fully on the user computer, partly execute on the user computer, be only as one
Vertical software package executes, part executes on the remote computer or completely in remote computer on the user computer for part
Or it is executed on server.In situations involving remote computers, remote computer can pass through network-packet of any kind
It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit
It is connected with ISP by internet).In some embodiments, by utilizing computer-readable program instructions
Status information carry out personalized customization electronic circuit, such as programmable logic circuit, field programmable gate array (FPGA) or can
Programmed logic array (PLA) (PLA), the electronic circuit can execute computer-readable program instructions, to realize each side of the invention
Face.
Referring herein to according to the method for the embodiment of the present invention, the flow chart of device (system) and computer program product and/
Or block diagram describes various aspects of the invention.It should be appreciated that flowchart and or block diagram each box and flow chart and/
Or in block diagram each box combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to general purpose computer, special purpose computer or other programmable datas
The processor of processing unit, so that a kind of machine is produced, so that these instructions are passing through computer or other programmable datas
When the processor of processing unit executes, function specified in one or more boxes in implementation flow chart and/or block diagram is produced
The device of energy/movement.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to
It enables so that computer, programmable data processing unit and/or other equipment work in a specific way, thus, it is stored with instruction
Computer-readable medium then includes a manufacture comprising in one or more boxes in implementation flow chart and/or block diagram
The instruction of the various aspects of defined function action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other
In equipment, so that series of operation steps are executed in computer, other programmable data processing units or other equipment, to produce
Raw computer implemented process, so that executed in computer, other programmable data processing units or other equipment
Instruct function action specified in one or more boxes in implementation flow chart and/or block diagram.
The flow chart and block diagram in the drawings show the system of multiple embodiments according to the present invention, method and computer journeys
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
One module of table, program segment or a part of instruction, the module, program segment or a part of instruction include one or more use
The executable instruction of the logic function as defined in realizing.In some implementations as replacements, function marked in the box
It can occur in a different order than that indicated in the drawings.For example, two continuous boxes can actually be held substantially in parallel
Row, they can also be executed in the opposite order sometimes, and this depends on the function involved.It is also noted that block diagram and/or
The combination of each box in flow chart and the box in block diagram and or flow chart, can the function as defined in executing or dynamic
The dedicated hardware based system made is realized, or can be realized using a combination of dedicated hardware and computer instructions.It is right
For those skilled in the art it is well known that, by hardware mode realize, by software mode realize and pass through software and
It is all of equal value that the mode of combination of hardware, which is realized,.
Various embodiments of the present invention are described above, above description is exemplary, and non-exclusive, and
It is not limited to disclosed each embodiment.Without departing from the scope and spirit of illustrated each embodiment, for this skill
Many modifications and changes are obvious for the those of ordinary skill in art field.The selection of term used herein, purport
In the principle, practical application or technological improvement to the technology in market for best explaining each embodiment, or lead this technology
Other those of ordinary skill in domain can understand each embodiment disclosed herein.The scope of the present invention is limited by appended claims
It is fixed.
Claims (10)
1. a kind of determination method of broadcast TV program audience ratings characterized by comprising
Deconsolidation process is carried out to the total duration of broadcast TV program, obtains the duration of multiple time intervals and each time interval；
The corresponding live streaming audience ratings of each time interval is determined respectively；
Determine that the corresponding live streaming of each time interval is received respectively according to the duration of each time interval and the total duration of broadcast TV program
Depending on the weight proportion value of rate；
According to the weight of each corresponding live streaming audience ratings of time interval and the corresponding live streaming audience ratings of each time interval
Ratio value determines the audience ratings of the broadcast TV program.
2. the method according to claim 1, wherein the broadcast time to broadcast TV program splits
Processing, obtaining multiple time intervals includes:
Average deconsolidation process is carried out to the total duration of the broadcast TV program, obtains the time interval with equal duration；Or
Person,
Non- average deconsolidation process is carried out to the total duration of the broadcast TV program, obtains the time interval with the durations such as not.
3. according to the method described in claim 2, it is characterized in that, being averaged in the total duration to the broadcast TV program
In the case where deconsolidation process, the duration of each time interval is equal to the duration of default minimum viewing-data sampling interval.
4. according to the method described in claim 3, it is characterized in that, the default minimum viewing-data sampling interval when it is a length of
60s。
5. according to the method described in claim 3, it is characterized in that, the duration in each time interval is equal to default minimum rating number
It is described to determine that the corresponding live streaming audience ratings of each time interval includes: respectively in the case where duration according to sampling interval
Obtain the quantity of the user of viewing program in sample of users quantity and each time interval；
According to the quantity for the user for watching program in the sample of users quantity and each time interval, determine that each time interval is corresponding
Live streaming audience ratings.
6. the method according to claim 1, wherein described determine the corresponding live streaming rating of each time interval respectively
Rate includes:
Obtain the viewing duration of the user of the interior viewing program of sample of users quantity, each time interval；
According to the viewing duration for the user for watching program in the sample of users quantity, each time interval and each time interval
Duration, determine the corresponding live streaming audience ratings of each time interval respectively.
7. method according to claim 5 or 6, which is characterized in that the user of viewing program in each time interval
The viewing duration of the user of viewing program is by the corresponding measuring instrument monitoring of each sample of users in quantity and each time interval
It obtains.
8. the method according to claim 1, wherein the method also includes:
The corresponding non-live streaming audience ratings of each time interval is determined respectively；
Live streaming audience ratings corresponding to each time interval and non-live streaming audience ratings carry out linear superposition processing, obtain each time interval
Corresponding comprehensive audience ratings；
According to the weight proportion of the corresponding live streaming audience ratings of each corresponding comprehensive audience ratings of time interval and each time interval
Value, determines the synthesis audience ratings of the broadcast TV program.
9. a kind of determining device of broadcast TV program audience ratings characterized by comprising
Split module, for broadcast TV program total duration carry out deconsolidation process, obtain multiple time intervals and it is each when
Between section duration；
Section audience ratings determining module, for determining the corresponding live streaming audience ratings of each time interval respectively；
Weight proportion value determining module, for being based on each time interval, according to the duration of time interval and radio and television section
Purpose total duration determines the weight proportion value of the corresponding live streaming audience ratings of time interval；
Audience ratings determining module, for corresponding straight according to each corresponding live streaming audience ratings of time interval and each time interval
The weight proportion value for broadcasting audience ratings, determines the audience ratings of the broadcast TV program.
10. a kind of determining device of broadcast TV program audience ratings, which is characterized in that described to deposit including memory and processor
Reservoir stores executable instruction, and described instruction is operated in execution according to claim 1-8 for controlling the processor
Any one the method.
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